The passage cites Ahrefs saying 99% of keywords that trigger AI Overviews are informational in intent.
- Verify the cited Ahrefs statistic before relying on it, then use intent classification to estimate AI Overview click-loss risk.
Source record
@build_in_public
2025-06-04AI Overviews are causing some people's clicks to tank while their impressions rise. This is Google. These are clicks. These are impressions...
Source Text
iAI overviews are causing some people's clicks to tank while their impressions rise. This is Google. These are clicks.
These are impressions. The blue line is SEO clicks from Google. The purple line is impressions from Google.
According to hrefs, 99% of keywords that trigger AI overviews are informational and intent. Informational keywords are ones like how, what, why, when, where? People get their answers like this without clicking into a site, and this is what it looks like.
On the other hand, this is a new site of mine targeting compact keywords. Compact keywords are transactional in intent. Clicks have not been hit at all, and they track impressions.
When you target compact keywords, people are deliberately looking to take action. So even if the AI overview is triggered, the people still have to go to your page to get what they want. They are searching to get something, not just to get information.
Then instead of seeing this, you see something that's more like this. Go after transactional keywords to avoid this. com.
Source Intelligence
iQuestions this source answers
iWhat is this source mainly about?
The passage cites Ahrefs saying 99% of keywords that trigger AI Overviews are informational in intent.
What should an operator take from it?
Verify the cited Ahrefs statistic before relying on it, then use intent classification to estimate AI Overview click-loss risk.
Which topics does it connect to?
This source is connected to AI Overviews intent.
What public evidence supports the record?
AI overviews are causing some people's clicks to tank while their impressions rise. This is Google. These are clicks. These are impressions. The blue line is SEO clicks from Google. The purple line is impressions from Google. According to hrefs, 99% of keywords that trigger AI overviews are informational and intent...