Here's how to use Screaming Frog to do an SEO audit on your website. I'm gonna show you how to find the issues that will make the biggest difference to your site's rankings once you fix them. First, check all the pages you want to rank are indexable.
Any that aren't should be intentional, like login pages or deleted pages. Click on Page Titles to see all your meta titles. Look on the right for any duplicates or missing meta titles to fix.
Then check the list to make sure they're all optimized for your target keywords. Check the H1 tab to make sure every page has a heading 1 and that you don't have any duplicates or more than one per page. Check content to identify the word count and readability for each page.
To identify broken links, click on Response Codes. Order by status to find four o fours and 3 0 ones. These are internal URLs you're linking to that don't exist on your site.
Select one and click in links to find the pages on your site where you need to replace those broken URLs. Then check the external tab and do the same for external URLs if you want better rankings.