@tjrobertson52

Right now, digital marketing is changing too fast for a lot of agencies to keep up with. There are a lot of great agencies out there that are small and agile and can pivot really quickly. But if you're a small business owner and you're paying one of these agencies, it's important to know which type of agency you're working with.

You see, a lot of these seven figure agencies become profitable by putting structure in place where they can easily train new hires on step by step processes that really don't change much year to year. And even though digital marketing, especially SEO, has changed a lot over the last 10 or 20 years, it's changed relatively slow compared to what's coming. And so this strategy so far has worked pretty well.

This is especially true if you're an agency owner who plans to sell your agency someday. No one wants to buy a company who has to change their SOP every six months. No one wants to buy a company that relies on key individuals.

We're able to update their strategy in real time, but with the changes that are coming, this is exactly what's needed to be successful. So here's the key question to ask yourself if you're a small business owner paying one of these agencies. Does the person doing the work for your account have a first principles understanding of how these algorithms work and why they're doing what they're doing?

If not, it Might be time to start looking for another agency.