Source record
Xbox 360, PS3 - fancy, expensive, complex, Nintendo Wii - no HD output, simple, affordable. Outsells Xbox 360 and PS3. Underdo the competition...
Xbox Three 60 PS three fancy, expensive, complex. Nintendo Wii no HD output. Simple, affordable.
Outsells Xbox 3 60 and PS three. Underdo the competition. Every other electric truck fancy, expensive, complex.
Slate electric truck. Cheap, no screens, no seat warmers, roll up windows. Gets 100,000 reservations in two weeks.
Underdue the competition. Every other tablet fancy, expensive, complex. Amazon Kindle cheap, no color screens, no apps, no distractions.
Becomes the best selling e reader of all time. Underdo the competition.
Simple, affordable products can outperform more complex competitors when they remove costly features customers do not need.
When positioning a product or offer, test an “underdo the competition” angle: remove expensive complexity, preserve the core job, and make the tradeoff explicit.
This source is connected to Underdo the competition positioning.
Every other electric truck fancy, expensive, complex. Slate electric truck. Cheap, no screens, no seat warmers, roll up windows.