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This is why blog SEO in 2025 is risky. “I am losing many of my keywords. I have mainly informational content, and my website is a publication.” Here's a comment addressing...
I'm losing many of my keywords. I have mainly informational content and my website is a publication. Here's a comment addressing this person's problems.
Results for informational queries are dominated by AI overviews, display of AI overviews, ads, competitors ranking high hrefs. 5%. If you want to avoid this, this is on the Compact Keywords landing page.
Don't make posts like this. Don't do this. These are blog posts targeting informational queries.
99% of keywords that trigger AI overviews are informational in intent. Make pages like these instead. These are going after transactional search terms.
Informational search terms are where people are not looking to take action. They are harder to turn into money. Commercial is they're thinking about it.
That's the middle of the funnel. Transactional is they know what they want, they're ready to convert, and they are searching for a brand that is going to give them what they are looking for. Go after these keywords.
They are not disrupted by AI. Make pages that look like this. And if you want to go deep, compact keywords.
It's a 13 hour course that shows how to do this. Don't end up like this person.
AI Overview impact should be segmented by query intent rather than inferred from aggregate ranking or traffic changes.
Separate informational, commercial, and transactional query/page cohorts; track impressions, clicks, assisted conversions, and revenue by cohort before deciding whether AI answers are harming acquisition.
This source is connected to AI Overview intent segmentation.
99% of keywords that trigger AI overviews are informational in intent. Make pages like these instead. These are going after transactional search terms.