@tjrobertson52

So AI is eating up Google search traffic really quickly now. A lot of that AI is Google themselves. They're quickly rolling out AI mode and I think it seems that people realize how good Gemini is.

That's gonna start taking away a lot more traffic as well. So Google is gonna be fine, but if you rely on this Google search traffic, you might not be. And that's why I think if you're an SEO or you're paying an SEO, it's more important than ever that you're learning and experimenting every day.

Cause the truth is no one knows what this is gonna look like. Even those of us who are already experimenting and learning everyday still just have some guesses as to what's gonna be the best strategy moving forward. But there will be best strategies, there will be huge opportunities.

As long as people are turning to algorithms for recommendations on what business to buy from, there are going to be things you can do to get recommended higher or lower in those algorithms. So if you or the SEO you're paying is planning on continuing to do the same thing they've been doing for years, I think you're in trouble.

But if you're a generalist who's really obsessed with learning about these things and you have a first principles understanding of how algorithms work, I think this is a really exciting time to be a digital marketer and a small business owner. And if you're just Realizing that you need to be keeping up with this stuff, I have two recommendations for you. One is Eli Schwartz's newsletter.

I have no affiliation with him, I've never met him, but he has a great newsletter called The Future of SEO. And the other one is a subreddit I just started called r/MinMaxMarketing. It's pretty quiet in there right now, but I think it could become a hub of people like us who want to keep up with what's working now.