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Is SEO wasting your marketing budget? 💸 One question to know if you should invest in SEO or try Meta Ads instead! #MarketingTips #SEOAdvice #SmallBusiness
How do you know if SEO is important for your business? There's one simple question you can ask yourself that will help you determine if SEO is right for you And if it's not, I'll let you know what you should be looking at instead. So the question is, are people currently going to Google and searching for the thing you offer?
Do you offer a well-known product or service that has an agreed upon term that people would go to Google to search for? If so, then you should definitely be doing at least a little bit of SEO. However, if you offer something novel, something that most people haven't heard of before and therefore aren't searching for in Google, Then you're probably going to have more success without bound marketing.
And in most cases, you're going to want to try something like Meta ads to get the word out.
SEO fits best when buyers already search Google for a known product or service category; novel offers may need demand generation instead.
Add an SEO-fit diagnostic: verify existing category/search demand before recommending SEO as the primary marketing channel.
This source is connected to SEO fit / demand validation.
How do you know if SEO is important for your business? There's one simple question you can ask yourself that will help you determine if SEO is right for you And if it's not, I'll let you know what you should be looking at instead. So the question is, are people currently going to Google and searching for the thing you offer?...