If you're a small business owner, you should be on YouTube. It's by far the most effective form of organic marketing right now. Almost all text content today is created by AI.
But almost none of your competition is on YouTube, and it's the easiest place to get customers now. I'm not talking about videos like these. Although I do think every business owner should be doing one short form video a day.
I have other videos on that. I'm talking about long form video content. See, as a small business owner, you have a huge advantage over the actual Youtubers out there.
If my son makes a video on Minecraft and it gets 1,000 views, he's gonna make a couple bucks from ad revenue. But if you're a roofer or a dentist or an attorney or anyone that makes at least $1,000 per customer, and you make content specifically for those customers. If one percent of those people end up becoming a customer of your business, you won't make a couple bucks from a thousand views.
You'll make $10,000 or more. That might seem too good to be true, but that's exactly what's been happening on my YouTube channel. Videos I make are for a very specific audience small business owners that need help with their marketing.
My videos aren't going viral. Even though most of my videos only get a couple hundred views, I've been able to generate tens of thousands of dollars of business from them. It's because my content is laser focused on my core audience, and it features me demonstrating my work.
So even with a couple hundred views, almost every single person watching is my target demographic, and the video lets them see exactly what it's like to work with me. So for me, this has been doing free website audits or marketing audits for local small businesses. For you, it's gonna be different.
Try to think of how you can provide value to your core audience while demonstrating your work or expertise, and then just edit out all the boring bits. Also, if you would like a free audit of your website and you don't mind me posting a video to YouTube showing everything you could do to get more business, leave a comment or visit TJ Robertson com and fill out the form at the bottom of the page.