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AI marketing usually fails, but THIS method works. Make a daily 2-min video, grab transcript, feed to AI with brand info. Content that actually sounds like you!...
If you're a small business owner and you've tried to use AI to help with your marketing efforts and you're like, this is terrible, you're right. Most output from AI is terrible, but not all of it. Over the last few years, I've found about a dozen really strong use cases for AI for small businesses, but I just want to share one that's super powerful.
First, I just wanted to acknowledge, if you go to ChatGPT or Gemini and you say, hey, write me a blog or write me a newsletter, it's going to suck.
The thing that it gives you is going to be unusable. If on the other hand, you create a 20 page document with everything anyone might want to know about your brand and your company and the way you speak, and then you ask the same question, it's going to be a bit better, but maybe still not usable. So how do you get it to reliably create high quality marketing materials without spending much time?
It's actually the reason I'm making this video right now.
And I strongly believe every business owner should be doing what I'm doing every single day. I'll get back to the missing piece in the AI content generation process, but it's actually not the only reason to make a video every day. You see all the algorithms love video.
So making one video like this can be posted to dozens of websites.
These kinds of videos also reliably do well. They rarely go viral, but they get a predictable amount of views and it tends to be views from the people who could become your customers or clients. They're also incredibly easy to make.
You already have this information.
You're just sharing it and they take almost no time. You can make a two minute video in less than five minutes, but here's what makes them so powerful. After posting them to all the video platforms, take the transcript, give it to that same AI that has all the information about your brand and company, and then say using the information in this video, drafting newsletter that uses the same tone of voice and wording that's used in this transcript from my brand's perspective.
And I bet you'll be pretty amazed at the output.
You can do this for newsletters, for blog posts, for Reddit posts. It helps if you also give it some instructions about best practices for each of those platforms. But once you have your prompts dialed in, you can create about a dozen pieces of content in less than 30 minutes.
And it's content that represents your brand from you and exactly what the algorithms are rewarding right now.
Or if you just want to record the video and let my agency do everything else for you, let me know.
Daily short videos can become high-quality AI content inputs when their transcripts carry the owner’s real wording and brand perspective.
Record short founder videos, extract transcripts, and feed them into a brand-informed AI workflow to generate newsletters, blog posts, and Reddit posts in the same voice.
This source is connected to Video transcript as brand-voice input.
After posting them to all the video platforms, take the transcript, give it to that same AI that has all the information about your brand and company, and then say using the information in this video, drafting newsletter that uses the same tone of voice and wording that's used in this transcript from my brand's perspective.