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SEO is just stretching for a marathon. 🏃♂️ Small businesses: stop competing with Olympic athletes & find races you CAN win! Which marketing channels work best for you?...
SEO alone is not enough to get you to rank at the top of Google and I say that As someone who's been doing SEO for a living for 15 years now. See, ranking at The top of Google is like a marathon and every update Google puts out is like a New marathon and SEO is like stretching. Now saying that SEO is just like Stretching might feel like I'm not giving it enough credit but consider that Dogs chasing the bunny.
Cool, come on, come on. But what are your chances of Winning a marathon if you didn't stretch? The only way you're winning that Marathon is if you're an Olympic athlete racing against a bunch of people who Just binge watching Netflix and eat cheetahs.
And I know you're thinking, cheetah, What are you talking about? Let me make it make sense. Let's say you're Coca-Cola And I'm starting my own soda and I'm gonna spend a hundred thousand dollars a Month on SEO to rank for the term Cola.
How much does Coca-Cola need to spend on SEO to beat me? I'm gonna wager it's exactly zero dollars. And that's my point.
If you have a big brand, if you have a lot of exposure, if everyone is already Talking about you, you have a huge advantage before you spent a penny on SEO. I Keep seeing these small businesses like a single plumber confused why the Two thousand dollars a month he spent on SEO isn't enough to help him out Ranked ghetto. It's because it's just stretching and you're in a marathon Against an Olympic athlete.
You're not gonna win. Now that doesn't mean there Aren't races you can't win. You just got to pick smaller racists and it doesn't Mean SEO isn't worth it.
You absolutely need SEO to win the race. But instead of Dumping more and more money into SEO to try to beat people that you have no Business competing with in the first place, recognize the diminishing returns and Look at other forms of digital marketing. You might want to run ads on Google or Social media or my number one recommendation, start making videos like these.
You Want your brand and your voice all over the internet, especially now that we know These large language models are crawling every piece of content we feed them. Make sure you're associating your services with your brand every chance you Get and don't stop doing SEO. Stretching is important.
The creator warns against pouring more SEO budget into competitors a small business has no business competing with.
Prioritize attainable local, long-tail, or service-area opportunities; use other channels when head-term SEO shows diminishing returns.
This source is connected to Competitive SEO strategy.
SEO alone is not enough to get you to rank at the top of Google and I say that As someone who's been doing SEO for a living for 15 years now. See, ranking at The top of Google is like a marathon and every update Google puts out is like a New marathon and SEO is like stretching...