One potential use case for search GPT will be when people want to provide more context. I'm looking for an iron working company who's been in business at least 20 years and has Experience installing security doors. The first one I recommended is in Arizona, which is no good because I'm in Las Vegas.
It is nice that it's showing how much experience each of these have and their specialties with Links to their website. Let's look at each of these and see if it actually mentions over 25 years. And yeah, the first link I looked at delivering custom security doors for homes for over 25 years.
While Google's results just seem to be much higher quality, it is doing a good job at finding context On the company's website. All small businesses should be thinking through the types of things people Might include in a search and making sure it's somewhere spelled out very clearly on your website. Is search GPT going to kill Google?
No, not anytime soon. However, search GPT does offer new Possibilities. We'll just have to wait to see Google Ads those to their search engine and how much Better search GPT gets at traditional search engine desks.