For 99% of small businesses, there's really only three website builders you need to know about. If you're an e-commerce business, then you want to go with Shopify. They make it really easy to set up a website.
If you have a budget, you'll probably still want to hire a developer, But you can definitely do it on your own. Shopify handles all the really tricky stuff, Like SKUs and Google Merchant Center integration. Now, if you're not an e-commerce business, The decision ultimately comes down to whether you want to build your website yourself, Or you want to pay someone else to build it.
If you're interested in building your website yourself, Wix is definitely the best option. AI will build your layout for you, Give you some starter content, And then you can just start making edits. Wix also handles a lot of the difficult technical stuff.
However, if you have at least $4,000 to spend, And you can pay someone else to build your website, We recommend WordPress. It's by far the most popular website builder. Pretty much any feature you'd find on a website, You can build inside of WordPress.
If you're still not sure which website builder to go with, Please leave a comment, so I will answer every one, And give you my advice.