Source record
Replying to @mckenzielstewart #weddingphotography #photographers #digitalmarketingtips
Yeah, wedding photographers are in a really interesting space when it comes to digital marketing cause, on one hand, people are definitely searching specifically for wedding photographers. But you don't necessarily need to rank number one to get leads, because when someone's looking for a wedding photographer, they're rarely gonna go with the first one they find. They're probably gonna look through 10 or 20 websites before they decide on a photographer.
So it actually becomes more important that they can find good examples of your work then that your ranking number one. Now, you definitely need to be ranking somewhere, but more importantly, you need good examples online, and that could also be on social media. Now, paid social media is hard for wedding photographers because it's not as easy as it used to be to target people who are getting married.
But if you have the time to invest in organic social media, you can attract a following whom maybe you're ready once they're getting married and just have that as a place to show off your portfolio. But lastly, you definitely wanna be in these wedding specific directories like the knot and Zola.
The passage says wedding photographers need discoverable examples of their work, not only a number-one ranking.
For visual services, prioritize findable portfolio proof across the site, social, and directories.
This source is connected to Portfolio-led local marketing, Vertical directories.
Yeah, wedding photographers are in a really interesting space when it comes to digital marketing cause, on one hand, people are definitely searching specifically for wedding photographers. But you don't necessarily need to rank number one to get leads, because when someone's looking for a wedding photographer, they're rarely gonna go with the first one...