@tjrobertson52

I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No.

This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning. But how do you know what kind of marketing is going to work for your business?

We have to talk about inbound versus outbound marketing. Inbound marketing means That the client is looking for you. They know what they want and they're just trying to find Which business to go with.

Good example of this would be a personal injury attorney Or a plumber. You know when you need one and you know what to search for. Outbound marketing is Something like social media where the person is just scrolling through their newsfeed and there's An ad for you.

This kind of marketing is perfect for businesses who have a very specific demographic They're trying to target, who maybe haven't even heard of their product or service. And as with My client, getting this wrong can cost you thousands of dollars. Now you might be somewhere in the middle.

For those kinds of businesses, outbound and inbound marketing can be effective. You're still not Sure what kind of marketing is right for your business. Leave a comment and be happy to give you My opinion.