Founder / selected work
Alex Yarosh builds the systems behind ambitious digital work.
Founder, technical consultant and hands-on delivery lead across WordPress and WooCommerce, SEO/GEO/AEO, full-stack web engineering, Cloudflare systems and automation.
Alex usually owns the full delivery chain: discovery, architecture, implementation, team coordination, quality control, launch and continuous improvement.
How the work is led
Technical delivery, growth systems and operations are treated as one connected product.
Across Dreamwood and Aster Films, Alex continues to lead interconnected web, SEO/GEO, content, analytics, reporting and media workstreams. The same operating principle carries into product, e-commerce and automation work: remove handoff gaps, document the system and make quality repeatable.
Selected work
Five projects. Five different delivery problems.
Public proof is linked where available. Client analytics, private workspaces and confidential implementation details stay private.
End-to-end digital systems lead
Dreamwood
A connected WordPress, visibility, content and media operating system for an international wedding photography and film brand.
Led the site build and its ongoing evolution across WordPress and Elementor, information architecture, technical SEO, local and AI-search visibility, city and service content, analytics/reporting, and connected web, YouTube, Instagram and Google Workspace workflows.
- WordPress
- Elementor
- SEO/GEO/AEO
- GSC · GA4 · GTM
- Content systems
- Media operations
Full-cycle web and growth lead
Aster Films
A ground-up wedding photography and cinematography platform built for editorial presentation, regional discovery and continued growth.
Led structure, implementation, responsive QA, launch and ongoing support. The delivery includes WordPress and custom Gutenberg work, galleries and story architecture, city pages, technical SEO/GEO/AEO, analytics, reporting and media integration.
- WordPress
- Gutenberg
- Responsive QA
- SEO/GEO/AEO
- City pages
- Analytics
WordPress, performance and visibility engineering
Golem Roofing
A custom WordPress and Elementor system combining service delivery, local discovery, editorial infrastructure and performance work.
Built and extended the platform with custom plugins, structured service and city-page architecture, a blog system, technical and local SEO, schema/GEO work, media support, image optimization, database performance work and repeatable QA.
- WordPress
- Elementor
- Custom plugins
- Local SEO
- Schema
- Performance
Solo founder and product engineer
Base2026
An open-source public-source intelligence engine that turns reviewed expert video into attributed, searchable evidence.
Designed the product, public/private data boundary and Cloudflare delivery system across Workers, Static Assets, D1, R2, Queues, Workflows, Workers AI and deterministic release controls. The public search experience runs without a live LLM call and keeps raw media, ASR and private QA outside the release.
- Product architecture
- Cloudflare Workers
- D1 · R2
- Queues · Workflows
- Workers AI
- Evidence systems
Full-stack architecture and delivery
Deep Components Aggregator
A bilingual B2B component-sourcing platform with live supplier discovery and a complete request workflow.
Delivered an Express API and Next.js client covering catalog search, product data, accounts, supply requests, administration, localization, automated tests and DigiKey integration. The public repository is a credential-free source delivery package rather than a production-data snapshot.
- Next.js
- Express
- Node.js
- SQLite
- DigiKey API
- Automated tests
Capability matrix
Broad enough to own the system. Specific enough to ship it.
01
WordPress & commerce
Gutenberg, Elementor, Divi, custom plugins, WooCommerce, complex attributes and catalog operations, MySQL/MariaDB, caching, media and database performance. Hands-on catalog experience at scales up to 1.5 million product records.
02
SEO, GEO & AI visibility
Technical and local SEO, crawl/indexation, schema, information architecture, city and service pages, blog systems, entity clarity, GSC, GA4, GTM and answer-engine visibility.
03
Full-stack & cloud
React, Next.js, Node/Express, REST APIs, WordPress/PHP, Cloudflare Workers, D1, R2, Queues, Workflows, VPS delivery, GitHub and CI/CD.
04
Operations & automation
Google Sheets, Docs and Drive systems, automated reports, process mapping, evidence gates, QA, documentation and Codex-assisted delivery with human architecture and review.
Systems and private delivery
The visible portfolio is intentionally selective.
Additional work can be shared when the application, client context and confidentiality boundary are clear.
Architecture showcase
AgencyOS
A local-first operating system for AI-powered agencies: federated client workspaces, durable memory, independent workers, multi-device operating surfaces and evidence-first execution.
Explore the architectureAvailable on request
Private client systems
Additional delivery includes private real-estate web platforms, booking and catalog systems, WooCommerce operations, automation and other client work. Names and implementation details remain private unless disclosure is approved.
Start with the real delivery problem
Need one lead who can connect architecture, implementation, growth and operations?
Selected additional work, technical evidence and role-specific case material are available on request.