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Search intent / revenue

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@webhivedigital

  • asserts: SEO should connect search intent to revenue, because broad educational terms can bring traffic while specific commercial terms bring customers.

    Ranking on Google means absolutely nothing if this one thing is missing. If you're focusing on traffic or rankings, but this metric is not increasing, I hate to break it to you, SEO isn't working. Traffic is a vanity metric. Rankings are a vanity metric...

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