asserts: Google Business Profile categories affect Map Pack visibility, and a competitor-category audit can reveal relevant categories missing from a profile.
Open GMB Spy, and you can see all the categories they have. These are big ranking factors in the map pack. Go back to your profile and add any you're missing to match.
asserts: Google Business Profile primary and secondary categories should be checked against local-pack competitors because category mismatches can affect local rankings.
If their primary category is different than yours, it's super important. You get that fixed because that's a huge ranking factor. Secondary categories help as well. So make sure to add any you're missing.
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