If you're a small business owner and you've tried to use AI to help with your marketing efforts and you're like, this is terrible, you're right. Most output from AI is terrible, but not all of it. Over the last few years, I've found about a dozen really strong use cases for AI for small businesses, but I just want to share one that's super powerful. First, I just wanted to acknowledge, if you go to ChatGPT or Gemini and you say, hey, write me a blog or write me a newsletter, it's going to suck. The thing that it gives you is going to be unusable. If on the other hand, you create a 20 page document with everything anyone might want to know about your brand and your company and the way you speak, and then you ask the same question, it's going to be a bit better, but maybe still not usable. So how do you get it to reliably create high quality marketing materials without spending much time? It's actually the reason I'm making this video right now. And I strongly believe every business owner should be doing what I'm doing every single day. I'll get back to the missing piece in the AI content generation process, but it's actually not the only reason to make a video every day. You see all the algorithms love video. So making one video like this can be posted to dozens of websites. These kinds of videos also reliably do well. They rarely go viral, but they get a predictable amount of views and it tends to be views from the people who could become your customers or clients. They're also incredibly easy to make. You already have this information...

If you're a small business owner and you've tried to use AI to help with your marketing efforts and you're like, this is terrible, you're right. Most output from AI is terrible, but not all of it. Over the last few years, I've found about a dozen really strong use cases for AI for small businesses, but I just want to share one that's super powerful. First, I just wanted to acknowledge, if you go to ChatGPT or Gemini and you say, hey, write me a blog or write me a newsletter, it's going to suck.

The thing that it gives you is going to be unusable. If on the other hand, you create a 20 page document with everything anyone might want to know about your brand and your company and the way you speak, and then you ask the same question, it's going to be a bit better, but maybe still not usable. So how do you get it to reliably create high quality marketing materials without spending much time? It's actually the reason I'm making this video right now.

And I strongly believe every business owner should be doing what I'm doing every single day. I'll get back to the missing piece in the AI content generation process, but it's actually not the only reason to make a video every day. You see all the algorithms love video. So making one video like this can be posted to dozens of websites.

These kinds of videos also reliably do well. They rarely go viral, but they get a predictable amount of views and it tends to be views from the people who could become your customers or clients. They're also incredibly easy to make. You already have this information.

You're just sharing it and they take almost no time. You can make a two minute video in less than five minutes, but here's what makes them so powerful. After posting them to all the video platforms, take the transcript, give it to that same AI that has all the information about your brand and company, and then say using the information in this video, drafting newsletter that uses the same tone of voice and wording that's used in this transcript from my brand's perspective. And I bet you'll be pretty amazed at the output.

You can do this for newsletters, for blog posts, for Reddit posts. It helps if you also give it some instructions about best practices for each of those platforms. But once you have your prompts dialed in, you can create about a dozen pieces of content in less than 30 minutes. And it's content that represents your brand from you and exactly what the algorithms are rewarding right now.

Or if you just want to record the video and let my agency do everything else for you, let me know.

AI marketing usually fails, but THIS method works. Make a daily 2-min video, grab transcript, feed to AI with brand info. Content that actually sounds like you!... Daily short videos can become high-quality AI content inputs when their transcripts carry the owner’s real wording and brand perspective. Main topics: Video transcript as brand-voice input.

AI marketing usually fails, but THIS method works. Make a daily 2-min video, grab transcript, feed to AI with brand info. Content that actually sounds like you! 🤯 #SmallBizTips #AIMarketing #ContentHack #AI #SmallBiz #DigitalMarketing #SEOTips #SmallBusiness


If you're a small business owner with a marketing budget under $5,000, you need to be using AI. If you're paying an agency to handle your marketing, they need to be using AI. Now you might be thinking, TJ, AI makes garbage. And maybe your agency is even proud of the fact that they don't use AI. The most of them are using AI at this point. And it's true. If you don't know how to use AI well, it will give you garbage. But the truth is now, in 2025, marketers who know what they're doing Can produce really high quality materials with AI. And it often costs 10% or less what it would cost a human to do the same work. Now you might be saying, but TJ, humans can do it way better. Some humans, and if your marketing budget is $50,000 a month, then sure, You can afford to hire some of the best designers and copywriters in the world. And if you're Coca-Cola or McDonald's, that's probably what you should be doing. But if you're paying an agency $1,500 a month to create copy and ad creatives for you, It's probably not going to be much better than what AI could do. At least if the person using AI knows what they're doing, Which just means you're paying 5 or 10 times as much as you should for the same quality work. I've been doing digital marketing for 15 years, And AI doesn't just make me faster at my job. It actually makes me better. But it is a skill. It takes time to learn what humans do better, And what AI does better, And how to build systems that incorporate both. So if you or your agency aren't already using AI for your marketing, Figure it out. 2025.

Small business? Marketing budget under $5k? You're overpaying without AI. 10X cheaper for SAME quality when done right. Is your agency using AI yet?... For sub-$5k marketing budgets, the creator argues skilled AI-assisted marketers can lower production cost while still needing human judgment and systems. Main topics: AI marketing cost efficiency.

Small business? Marketing budget under $5k? You're overpaying without AI. 10X cheaper for SAME quality when done right. Is your agency using AI yet? #SmallBiz #AI #MarketingTips #DigitalMarketing #SmallBizGrowth


SEO alone is not enough to get you to rank at the top of Google and I say that As someone who's been doing SEO for a living for 15 years now. See, ranking at The top of Google is like a marathon and every update Google puts out is like a New marathon and SEO is like stretching. Now saying that SEO is just like Stretching might feel like I'm not giving it enough credit but consider that Dogs chasing the bunny. Cool, come on, come on. But what are your chances of Winning a marathon if you didn't stretch? The only way you're winning that Marathon is if you're an Olympic athlete racing against a bunch of people who Just binge watching Netflix and eat cheetahs. And I know you're thinking, cheetah, What are you talking about? Let me make it make sense. Let's say you're Coca-Cola And I'm starting my own soda and I'm gonna spend a hundred thousand dollars a Month on SEO to rank for the term Cola. How much does Coca-Cola need to spend on SEO to beat me? I'm gonna wager it's exactly zero dollars. And that's my point. If you have a big brand, if you have a lot of exposure, if everyone is already Talking about you, you have a huge advantage before you spent a penny on SEO. I Keep seeing these small businesses like a single plumber confused why the Two thousand dollars a month he spent on SEO isn't enough to help him out Ranked ghetto. It's because it's just stretching and you're in a marathon Against an Olympic athlete. You're not gonna win. Now that doesn't mean there Aren't races you can't win. You just got to pick smaller racists and it doesn't Mean SEO isn't worth it...

SEO alone is not enough to get you to rank at the top of Google and I say that
As someone who's been doing SEO for a living for 15 years now.
See, ranking at
The top of Google is like a marathon and every update Google puts out is like a
New marathon and SEO is like stretching.
Now saying that SEO is just like
Stretching might feel like I'm not giving it enough credit but consider that
Dogs chasing the bunny.
Cool, come on, come on.
But what are your chances of
Winning a marathon if you didn't stretch?
The only way you're winning that
Marathon is if you're an Olympic athlete racing against a bunch of people who
Just binge watching Netflix and eat cheetahs.
And I know you're thinking, cheetah,
What are you talking about?
Let me make it make sense.
Let's say you're Coca-Cola
And I'm starting my own soda and I'm gonna spend a hundred thousand dollars a
Month on SEO to rank for the term Cola.
How much does Coca-Cola need to spend on
SEO to beat me?
I'm gonna wager it's exactly zero dollars.
And that's my point.
If you have a big brand, if you have a lot of exposure, if everyone is already
Talking about you, you have a huge advantage before you spent a penny on SEO.
I
Keep seeing these small businesses like a single plumber confused why the
Two thousand dollars a month he spent on SEO isn't enough to help him out
Ranked ghetto.
It's because it's just stretching and you're in a marathon
Against an Olympic athlete.
You're not gonna win.
Now that doesn't mean there
Aren't races you can't win.
You just got to pick smaller racists and it doesn't
Mean SEO isn't worth it.
You absolutely need SEO to win the race.
But instead of
Dumping more and more money into SEO to try to beat people that you have no
Business competing with in the first place, recognize the diminishing returns and
Look at other forms of digital marketing.
You might want to run ads on Google or
Social media or my number one recommendation, start making videos like these.
You
Want your brand and your voice all over the internet, especially now that we know
These large language models are crawling every piece of content we feed them.
Make sure you're associating your services with your brand every chance you
Get and don't stop doing SEO.
Stretching is important.

SEO is just stretching for a marathon. 🏃♂ Small businesses: stop competing with Olympic athletes & find races you CAN win! Which marketing channels work best for you?... The creator warns against pouring more SEO budget into competitors a small business has no business competing with. Main topics: Brand / AI visibility, Competitive SEO strategy.

SEO is just stretching for a marathon. 🏃♂ Small businesses: stop competing with Olympic athletes & find races you CAN win! Which marketing channels work best for you? #DigitalMarketing #SmallBizGrowth #SEOTips

Brand / AI visibility
Competitive SEO strategy


Want your website to appear in AI search results? This is huge. I'm going to show you how you can increase visibility in AI like ChatGPT and Google's AI overviews by over 40%. Researchers from Princeton and Georgia Tech recently studied how to optimize for generative AI engines. Check out this article by Dave Davies. It does a really good job of explaining their findings. They tested nine methods for what they're calling generative engine optimization. I'll let you read their process if you're interested. I'm just going to share the methods that improved visibility the most. Number one, adding relevant statistics to your content. Number two, including quotes from credible sources. Number three, citing authoritative sources and number four, improving overall fluency, improving the flow and natural rhythm of the language. And here's the best part. Traditional search engines like Google are already starting to train their algorithms the same way these LLMs are trained. So it's very likely these methods will also help your SEO efforts.

📊 4 ways to optimize for AI search engines 🧠 Based on Princeton & Georgia Tech research 🔍 Works for ChatGPT, Google AI & maybe future SEO 👀 Watch for actionable GEO tips!... The creator cites a Princeton/Georgia Tech GEO study claiming statistics, credible quotes, authoritative citations, and fluency improved AI-search visibility. Main topics: GEO / AI overviews.

📊 4 ways to optimize for AI search engines 🧠 Based on Princeton & Georgia Tech research 🔍 Works for ChatGPT, Google AI & maybe future SEO 👀 Watch for actionable GEO tips! #SEO #AISearch #ContentCreation #DigitalMarketing


One potential use case for search GPT will be when people want to provide more context. I'm looking for an iron working company who's been in business at least 20 years and has Experience installing security doors. The first one I recommended is in Arizona, which is no good because I'm in Las Vegas. It is nice that it's showing how much experience each of these have and their specialties with Links to their website. Let's look at each of these and see if it actually mentions over 25 years. And yeah, the first link I looked at delivering custom security doors for homes for over 25 years. While Google's results just seem to be much higher quality, it is doing a good job at finding context On the company's website. All small businesses should be thinking through the types of things people Might include in a search and making sure it's somewhere spelled out very clearly on your website. Is search GPT going to kill Google? No, not anytime soon. However, search GPT does offer new Possibilities. We'll just have to wait to see Google Ads those to their search engine and how much Better search GPT gets at traditional search engine desks.

SearchGPT vs Google: The Context Test 🔍 Can AI understand complex queries? 🤔 See how it finds local businesses with specific criteria!... In the creator's SearchGPT test, explicit on-site details helped match contextual requirements, while the first recommendation still missed the user's location. Main topics: AI search / entity attributes, answer-ready-service-page-checklist.

SearchGPT vs Google: The Context Test 🔍 Can AI understand complex queries? 🤔 See how it finds local businesses with specific criteria! 🏗 Spoiler: AI's got potential, but Google's still king 👑 #SearchGPT #AISearch #LocalBiz

AI search / entity attributes
answer-ready-service-page-checklist


Here's an example where someone might want to go to search GBT instead of Google. They know what they want, but they don't know the process of getting it. So I want to get my real estate license. Is there a well-known reputable place that does that in Las Vegas, like a school or a course? I don't want to pay more than $500. Let's see how search GBT does with that. I'm somewhat familiar with this space because of a client of ours. The results it gave me are not known to be the best real estate schools. Furthermore, as I pointed out in my follow up here, They didn't provide me links to the schools. They provided links to articles that talk about this school, And that's not what I want if I'm looking to sign up for a course. Now, search GBT tried to correct itself, But in the second attempt, it just linked to Calibri on all four results. I pointed this out, and it did it again. This seems to be the major problem with search GBT right now, Is it's just making stuff up. It's hallucinating. The same problem that large language models have. See what Google says for that same search term? We're getting much better results here In terms of just being a search engine. Google is way better.

SearchGPT vs Google Showdown 🏠 See how it handles specific local queries! Spoiler: AI struggles with accuracy 🤖 Interesting twist: Sometimes classic search still wins 🔍... In one real-estate-school query, the creator says SearchGPT returned weak recommendations, poor links, and repeated hallucinated results compared with Google. Main topics: AI search risk.

SearchGPT vs Google Showdown 🏠 See how it handles specific local queries! Spoiler: AI struggles with accuracy 🤖 Interesting twist: Sometimes classic search still wins 🔍 #SearchGPT #AIFail #RealEstateEd


All right, here's an example of a search that I think would be very hard to do in Google. I'm visiting Las Vegas, that's where I live. Where do the locals go to grab a drink? I don't want the tourist experience. I was very impressed with search GPT here. The bars that it returned are mostly bars that are common with locals and not so popular With tourists. The Golden Teaky, Double Down Saloon, Hofbra House is a little touristy, but locals still Love it. Ellis Island, good choice to search GPT. Let's see what Google would say for top local bars in Las Vegas. Double Down Saloon, Sand Dollar Lounge, Tap House, Frankie's Tinky Room. All right, this one's a toss-up. They have similar results, Red Dwarf. I might have to hand it to Google just for the Red Dwarf. But one advantage Search GPT has on this one is that I was able to use conversational Language. I think that'll eventually work with Google, but it doesn't work well yet.

SearchGPT vs Google: Vegas Local Edition 🍹 See how it finds hidden gems! Handles conversational queries like a pro 🗣 Interesting twist: Both AI and Google know where locals... Conversational AI search can handle local discovery prompts like asking where locals go rather than typing a rigid keyword. Main topics: Conversational local discovery.

SearchGPT vs Google: Vegas Local Edition 🍹 See how it finds hidden gems! Handles conversational queries like a pro 🗣 Interesting twist: Both AI and Google know where locals drink 🎰 #SearchGPT #AISearch #VegasLocal


Here's one of my favorite use cases for search GPT. List the suburbs and neighborhoods of Tacoma, Washington along with their population and distance from the center of Tacoma. This is really useful when creating service pages for clients as we can see all towns, neighborhoods that people are likely searching from that we can build a page for on their website. Let's see how Gemini does with the same problem. Oh, unfortunately, it's quite challenging not for search GPT.

SearchGPT for Small Businesses: SearchGPT crushes it for finding service areas. Perfect for building killer local pages! Watch Tacoma, WA get mapped out effortlessly... The creator presents SearchGPT as useful for generating suburbs and neighborhood lists with population and distance data for local service-area planning. Main topics: Local SEO research.

SearchGPT for Small Businesses: SearchGPT crushes it for finding service areas. Perfect for building killer local pages! Watch Tacoma, WA get mapped out effortlessly. 🗺 #SEOtips #LocalSEO #SearchGPT


One thing I could see people using search GPT a lot for is when you're searching for something but you don't quite know what it's called. I'm looking for paper flowers for a wedding, but they need to be very high quality. Are there any stores online that offer something like that? I don't mind paying a lot of information there. You couldn't put this into Google and get something coherent, but found mostly DIY flower projects, so it's not what I was looking for, but there's definitely some potential here. I'm guessing it's taking my prompt and rewriting it to this title here top online stores for high quality paper flowers and then searching for that in its own search engine and summarizing the results. Let's see what comes up on Google for that same term. Google's results are definitely better. It's actually give me what I was looking for high quality paper flowers that I can purchase. A little bit of DIY here, but much better than the results I was getting from Search GPT. Search GPT does open up new options that aren't available in Google, but for most traditional searches, Google seems to be returning better results in a better format.

SearchGPT vs Google: 🌸 How it handles specific product searches! Rewrites queries + uses its own search engine 🤔 Interesting twist: might shine for "don't know the name"... SearchGPT may help with vague product searches where the user knows the qualities they want but not the product name. Main topics: Conversational product discovery gap.

SearchGPT vs Google: 🌸 How it handles specific product searches! Rewrites queries + uses its own search engine 🤔 Interesting twist: might shine for "don't know the name" searches #SearchGPT #AISearch


I got early access to Search GPT. This is OpenAI's competitor to Google Search. I'm gonna search for window tinting shops near me. That's pretty fast. I'm also noticing that it's pulling the same images for these three websites. It's actually getting information from maps dot Google dot com. We see the first result here is Precision Window Tint. And Search GBT is showing Ultra Tint. It's pulling information from Google Maps, but it's not just copying the same rankings. You can see it also has its own index and it's pulling information from that as well. Let's try asking a follow up question. Show me shops that offer ceramic window tint, have experience with Teslas, and are open on weekends. This is something you just couldn't do on Google. And as you can see, the information provided on each includes experience with Teslas and whether or not they're open on weekends. It's mostly going off of each of these businesses own website. Having really specific, detailed information about your business on your website is gonna help you show up for more of these very specific searches.

SearchGPT: OpenAI's answer to Google 🔍 See how it finds local businesses differently! Pulls from Google Maps + its own index 🤔 Interesting for biz owners: detailed website... Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: AI search / local business data, Google Business Profile local SEO operations.

SearchGPT: OpenAI's answer to Google 🔍 See how it finds local businesses differently! Pulls from Google Maps + its own index 🤔 Interesting for biz owners: detailed website info matters here #SearchGPT #AITech #LocalSearch


For 99% of small businesses, there's really only three website builders you need to know about. If you're an e-commerce business, then you want to go with Shopify. They make it really easy to set up a website. If you have a budget, you'll probably still want to hire a developer, But you can definitely do it on your own. Shopify handles all the really tricky stuff, Like SKUs and Google Merchant Center integration. Now, if you're not an e-commerce business, The decision ultimately comes down to whether you want to build your website yourself, Or you want to pay someone else to build it. If you're interested in building your website yourself, Wix is definitely the best option. AI will build your layout for you, Give you some starter content, And then you can just start making edits. Wix also handles a lot of the difficult technical stuff. However, if you have at least $4,000 to spend, And you can pay someone else to build your website, We recommend WordPress. It's by far the most popular website builder. Pretty much any feature you'd find on a website, You can build inside of WordPress. If you're still not sure which website builder to go with, Please leave a comment, so I will answer every one, And give you my advice.

🏗What's the Best Website Builder for Your Small Businesses 💼 Choosing the right platform is easy: 🛍 E-commerce? Shopify 🤝 Services + some products? Stay tuned! 🛠 DIY?... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: Website platform selection, WordPress and website SEO settings.

🏗What's the Best Website Builder for Your Small Businesses 💼 Choosing the right platform is easy: 🛍 E-commerce? Shopify 🤝 Services + some products? Stay tuned! 🛠 DIY? Wix 💻 Pro help? WordPress ($4k+) Learn which is best for YOU! #SmallBusiness #WebsiteBuilder #Shopify #Wix #WordPress

Website platform selection
WordPress and website SEO settings


I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning. But how do you know what kind of marketing is going to work for your business? We have to talk about inbound versus outbound marketing. Inbound marketing means That the client is looking for you. They know what they want and they're just trying to find Which business to go with. Good example of this would be a personal injury attorney Or a plumber. You know when you need one and you know what to search for. Outbound marketing is Something like social media where the person is just scrolling through their newsfeed and there's An ad for you. This kind of marketing is perfect for businesses who have a very specific demographic They're trying to target, who maybe haven't even heard of their product or service. And as with My client, getting this wrong can cost you thousands of dollars. Now you might be somewhere in the middle. For those kinds of businesses, outbound and inbound marketing can be effective. You're still not Sure what kind of marketing is right for your business. Leave a comment and be happy to give you My opinion.

💸 $6k on social media = 0 leads?! 😱 Learn when social media marketing works (and when it's a money pit) 💡 #MarketingTips #SmallBizAdvice #SocialMediaROI 👇 Comment your biz... Channel fit matters: inbound works when buyers already know what they need, while social/outbound works better for targeted audiences or introduced demand. Main topics: Channel fit / inbound vs outbound.

💸 $6k on social media = 0 leads?! 😱 Learn when social media marketing works (and when it's a money pit) 💡 #MarketingTips #SmallBizAdvice #SocialMediaROI 👇 Comment your biz type for personalized advice!


Yeah, wedding photographers are in a really interesting space when it comes to digital marketing cause, on one hand, people are definitely searching specifically for wedding photographers. But you don't necessarily need to rank number one to get leads, because when someone's looking for a wedding photographer, they're rarely gonna go with the first one they find. They're probably gonna look through 10 or 20 websites before they decide on a photographer. So it actually becomes more important that they can find good examples of your work then that your ranking number one. Now, you definitely need to be ranking somewhere, but more importantly, you need good examples online, and that could also be on social media. Now, paid social media is hard for wedding photographers because it's not as easy as it used to be to target people who are getting married. But if you have the time to invest in organic social media, you can attract a following whom maybe you're ready once they're getting married and just have that as a place to show off your portfolio. But lastly, you definitely wanna be in these wedding specific directories like the knot and Zola.

Replying to @mckenzielstewart #weddingphotography #photographers #digitalmarketingtips The passage says wedding photographers need discoverable examples of their work, not only a number-one ranking. Wedding photographers should treat vertical directories such as The Knot and Zola as discoverability channels alongside rankings and portfolio visibility. Main topics: Portfolio-led local marketing, Vertical directories.

Portfolio-led local marketing
Vertical directories


I just got the best piece of advice in regards to designing your sales page on your website. I'm talking about your service page, your product page, wherever you display the pricing or Packages that you offer. Let me know if you're making the same mistake I've been making. I was talking to my friend who is a marketing consultant and she told me that almost every Business is getting this wrong. When displaying the options for their product or service, They're thinking about themselves. They're listing the things that they do, the things that are Included in that package. If your customer doesn't care about that, they don't care about the Technical details that go into it. What they want is a package that's for them. So when designing and Naming your options, think about who this option is for. Now, this is going to vary wildly based On your industry, but your first package might be something like hobbyist and then your biggest Package could be something like professional. And then instead of itemizing every single item they Get from that option, just tell them why it's the right choice for them. What my friend explained Is as long as they can see themselves in one of these options, their chances of buying go up Significantly.

Are you designing your sales page all wrong? 🤔 This advice changed how I showcase my services - and it might do the same for you... Package/pricing sections may convert better when options are framed around who the customer is and why the option fits them, not internal deliverables. Main topics: Conversion / service page packaging.

Are you designing your sales page all wrong? 🤔 This advice changed how I showcase my services - and it might do the same for you. Let's talk about what your customers REALLY care about. #BusinessTips #WebsiteDesign #CustomerPsychology


How do you know if your SDO campaign is working? A lot of people's first intuition Is going to be keyword ranking. However, rank tracking is unreliable. Take this example where A or F is showing that their traffic Is down based on ranking data, Even though I know it to be up. In fact, you should only rely on keyword ranking data When you don't have access to search traffic data. The best source for search traffic data is Google Search Console. It's completely free to set up. It'll walk you to this types of connecting it And it's data straight from Google. It'll show you how many times you actually showed up For a given keyword and how many of those times Someone clicked through to your website And what page they landed on. So if search traffic is going up, The SDO campaign is working, right? Not quite. A fear of business, what you really care about is sales. Let's take this window tinting shop, for example. The page on their website getting the most search traffic Is this blog post on HadroPair CarPaint.jit. Now, blog posts are great. We write them for all of our clients. But the truth is, very little of the traffic Going to your blog posts are going to turn into actual sales. And that's because Google doesn't rank blog posts For what are called transactional queries. Blog posts rank well for informational queries When people are looking for information. A transactional query would be something Like window tinting near me. For these kind of queries, Google shows businesses. And this is going to be Google business profiles, Home pages, and service pages...

How do you know if your SDO campaign is working?
A lot of people's first intuition
Is going to be keyword ranking.
However, rank tracking is unreliable.
Take this example where A or F is showing that their traffic
Is down based on ranking data,
Even though I know it to be up.
In fact, you should only rely on keyword ranking data
When you don't have access to search traffic data.
The best source for search traffic data is Google Search Console.
It's completely free to set up.
It'll walk you to this types of connecting it
And it's data straight from Google.
It'll show you how many times you actually showed up
For a given keyword and how many of those times
Someone clicked through to your website
And what page they landed on.
So if search traffic is going up,
The SDO campaign is working, right?
Not quite.
A fear of business, what you really care about is sales.
Let's take this window tinting shop, for example.
The page on their website getting the most search traffic
Is this blog post on HadroPair CarPaint.jit.
Now, blog posts are great.
We write them for all of our clients.
But the truth is, very little of the traffic
Going to your blog posts are going to turn into actual sales.
And that's because Google doesn't rank blog posts
For what are called transactional queries.
Blog posts rank well for informational queries
When people are looking for information.
A transactional query would be something
Like window tinting near me.
For these kind of queries, Google shows businesses.
And this is going to be Google business profiles,
Home pages, and service pages.
Or for e-commerce businesses, product, and category pages.
For most businesses, you would rather have one visit
To one of these transactional pages
Than a thousand visits to your blog.
If there are some exceptions, some blog posts
Do convert much better than others.
But for the most part, this to these transactional pages
Are what you really care about.
So how do you isolate the traffic to your transactional pages?
We're going to use Regic.
Now, don't worry.
It sounds scary, but I made a tool, and it's super easy.
You're just going to pull up this advanced URL
To GSC Regic's tool.
In the exact URLs, you're going to paste the URL
To each of your transactional pages.
This is going to be your home page, the page
Google Business Profile links to each
Of your service pages or product and category pages.
You can put in the exact URLs, or if your site follows
A domain structure that has the same subfolder
For all of your service pages or product pages,
Like it would on Shopify, you could just put something like product
Right here in URLs that contain.
For this client, we want any URL that contains their Google
Business profile tracking parameter or slash services.
Go ahead and hit generate regx, and then you'll just
Copy this regx string.
Back in Google Search Console, you'll just hit this new button
Here to add a page filter.
You'll choose custom regx.
Make sure it says matches regx.
Enter that here and hit apply.
And now we're looking at just transactional pages.
However, if we look at queries, we can see
That a lot of these still have the company's name in it.
Now, why does that matter?
Branded searches have nothing to do with SEO.
If you're not ranking number one for your own brand,
That's not an SEO problem.
That's a website problem.
When we're trying to measure the effectiveness
Of your SEO campaign, we want to ignore
All branded search traffic.
To do that, hit this new button, add a query filter.
We're going to go again to custom regx.
And then we're going to enter in every word that
Is in your brand name that we're confident would not
Be in a non-branding search.
For most companies, this is pretty easy,
Although there are some rare ones where your brand name
Is your product name, and it can be almost impossible
To sort this out.
For this company, their brand terms
Are always going to use the word elite.
And it shouldn't take out any of their non-branded terms,
Because it's not a word you would typically use when
Looking for the service.
If there were common acronyms or misspellings,
You could add a pipe here and add them each,
And you can do as many as you want.
Just make sure none of them would block non-branded terms.
And in this time, we're going to set this
To doesn't match regx and hit apply.
Now we can see all the transactional search traffic
Going to this website for non-branded terms.
These are people who are looking specifically
For the services they offer, but they aren't looking
Specifically for the business, so this is all SEO traffic.
But of course, the only way to know
How effective the SEO campaign has been
Is to compare it to a previous date.
So let's go ahead to this date right here, go to compare,
And we're actually going to compare
The last three months year over year.
And the reason we're doing year over year
Is to account for seasonality.
Like many businesses, parts of the year
Are more busy than others.
And if we compare it to the last three months,
We won't know if it's seasonality
Or actual ranking changes.
Go ahead and hit apply.
Now with some quick math, we can see
That their overall SEO traffic has gone up
By 41% since last year.
And we can see which queries it's gone up for the most.
Window tinting near me is the clear winner.
We can see which pages have improved the most.
And this is the SEO data that you really care about.
This is how you know your SEO campaign is working.

Is your SEO really working? 🤔 Stop falling for misleading metrics! 📉🚫 Learn how to measure REAL SEO success using Google Search Console 🔍 Free tool in bio!... The passage says rank tracking is unreliable and Google Search Console is the best source for search traffic data. The passage says blog traffic is often informational, while buying-intent queries map to business, home, and service pages. The passage recommends excluding branded queries when measuring SEO campaign impact. Main topics: Branded search filtering, SEO reporting / GSC, Transactional SEO reporting.

Is your SEO really working? 🤔 Stop falling for misleading metrics! 📉🚫 Learn how to measure REAL SEO success using Google Search Console 🔍 Free tool in bio! 🛠 #SEOtips #DigitalMarketing #BusinessGrowth #SearchTraffic #MarketingHacks

Branded search filtering
SEO reporting / GSC
Transactional SEO reporting


Here's our five-step approach to dealing with any negative review in Google Business Profile. Number one, stay professional. In other words, don't get emotional. Number two, explain in detail Exactly what happened. Sometimes business owners are afraid to do this because they worry they're Going to look offensive, but C.1. As long as you don't get emotional, people will see that the Person leaving the negative review, who is often emotional, is the unreasonable one. People expect To see negative reviews. All businesses have them. As long as you show that your professional, People will take your side. Number three, take the conversation off Google. So give them a phone Number or email that they can use to continue the conversation with you. If they do contact you, Which nine times out of ten, they will not offer them something to make it right. I know they're Probably unreasonable. You don't want to give them something free, but just do it because step five, You're going to ask them to change that negative review to a positive review.

5-step guide to handle negative Google Business reviews like a pro! 💼👍 Stay cool 😎 Tell your side 🗣 Take it offline 📞 Make it right 🤝 Ask for an update ⭐ #SEO #localSEO... For negative Google reviews, the creator recommends staying professional, explaining what happened, and moving the conversation off Google. Main topics: Google Business Profile / reviews.

5-step guide to handle negative Google Business reviews like a pro! 💼👍 Stay cool 😎 Tell your side 🗣 Take it offline 📞 Make it right 🤝 Ask for an update ⭐ #SEO #localSEO #CustomerService #GoogleReviews #BusinessTips #ReputationManagement


Compared to this time last year, traffic to Reddit has gone up seven times. So why is that? Google realize that people want to see results from people with actual experiences, but not For every keyword. So how do you figure out which keywords you can easily rank for by sharing your personal Experience? Start by going to the most popular subreddit for your industry. So if you're a plumber, you might go to our slash plumbing. Take that URL and then we're going to throw it into a herf's site explorer and this will Show us the keywords bringing in the most traffic from Google. Let's go ahead and copy the first 250 keywords. Now we're going to take that over to Claude and say, create a list of 20 topics that might Rank well in Google if created by someone with first hand experience, avoid obvious comment Topics that are likely to be oversaturated and then just hasten that keyword list and Hit enter and right away, Claude will start giving you topics. They're not all going to be winners, but you're very likely to find some that you can provide A unique perspective for which gives you a much better chance at ranking in Google.

🤫 Almost kept this to myself... but here's my BEST content hack! Steal Reddit's traffic with this AI-powered SEO trick 🚀 Google loves real experiences - I'll show you how to... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, Reddit keyword research / first-hand experience.

🤫 Almost kept this to myself... but here's my BEST content hack! Steal Reddit's traffic with this AI-powered SEO trick 🚀 Google loves real experiences - I'll show you how to find the right keywords and outrank the competition 📈 #SEOtips #contentcreator #AIhacks #marketingsecrets


With Google now showing Reddit and their search results seven times as often and using Reddit content to train their large language model, there's never been a better time to get involved on Reddit as a business owner. The big thing is not to spam. Just go on there, be an actual contributing member to whatever subreddit is relevant to your industry. Actually add value, help people, and then after a while you can slip in what you do for a living, and it could maybe get you some business. But more importantly, it's an opportunity to rank in Google that didn't exist before. Again, seven times as often, they're showing it in their search results, and it's more likely that the AI, the large language models, are gonna recommend your business because they're trained on that exact same data.

Replying to @mckenzielstewart The passage says businesses should contribute genuinely on relevant Reddit communities rather than spam. Main topics: Reddit / community participation.

Replying to @mckenzielstewart


Average business takes almost 18 hours to respond to a lead, and two thirds of the time, they give up after one attempt. Isn't that crazy, Kuma? That's what Leadferno found in a recent study. However, it's not too surprising to us. We have about 60 small business clients. I can tell you it is not uncommon for small businesses to take way too long to respond. Why is this a big problem? Most people, when they're looking for a business like yours, aren't just gonna go to one business after doing a Google search. They're going to two, three, and they're gonna fill out a form or call each of them to get a quote. And nine times out of 10, they're gonna go with the first person who offers them the service at a reasonable rate. So if you're waiting even two hours to get back to your leads, there's a good chance they've already talked to two or three of your competitors, and they may have already sold them on their service. You are very likely losing half of your customers due to slow response times. If you haven't already set up an auto responder, that should be your first priority. Make it easy for prospects to get a hold of you. Answer the phone, call back quickly, and if you respond to someone and they don't answer the first time, keep trying.

18 hours to respond? That's a BIG yikes! 🤯 Learn how slow responses are KILLING your sales 💸 Quick tips to stop losing customers: ✅ Set up autoresponders ✅ Answer fast ✅ Keep... Slow lead response can waste local search demand because prospects often contact several providers and choose the first reasonable offer. The creator frames an autoresponder as the first priority when a business cannot respond quickly to inbound leads. When a lead does not answer the first response, the creator recommends continuing follow-up instead of stopping after one attempt. Main topics: lead follow-up, lead response / automation, lead response / local conversion.

18 hours to respond? That's a BIG yikes! 🤯 Learn how slow responses are KILLING your sales 💸 Quick tips to stop losing customers: ✅ Set up autoresponders ✅ Answer fast ✅ Keep trying! Save your biz & boost sales NOW! 🚀 #SmallBizTips #LeadGeneration #SalesTips #BusinessAdvice #LocalSEO #GoogleBusinessProfile

lead follow-up
lead response / automation
lead response / local conversion


I'm pretty sure this business's official name is not clear Bra Fresno. Paint Protection Film, Window Tinting, Ceramic Coating. They've even put pipes in the title as you see. A pretty clear giveaway that this is not their actual business listing. So in this case all you have to do is go suggest an edit, change name, or other details. I happen to know that this business is called Clear Bra Fresno and they did that so they could ring for that term. But this has been added. It is not part of their official business name. I can delete that and just hit submit and say okay. And 90% of the time within a few days Google will just make that change. If you're doing this. Honestly, if you're not taking actual words out of someone's business title that are part of their business name, but you're removing keywords, that's about all you have to do. And then you'll get an email on a day or two saying it's been removed. And then almost always you will see their rankings go down for those terms. If they are ranking unfairly they will drop. If they drop low you then you will go up.

📊 SEO hack alert! 🚨 Uncover the sneaky trick your competitors are using 👀 Learn how to level up your Google ranking in 2 mins ⏱ #SEOtips #GoogleHacks #LocalSEO... The creator demonstrates reporting added keywords in a Google Business Profile name through Suggest an edit when those words are not part of the official business name; the... Main topics: Google Business Profile / spam reporting, google-business-profile-visibility-audit, local pack ranking experiment.

📊 SEO hack alert! 🚨 Uncover the sneaky trick your competitors are using 👀 Learn how to level up your Google ranking in 2 mins ⏱ #SEOtips #GoogleHacks #LocalSEO #BusinessGrowth Fair play = better business 💼🔝 Watch now to outrank the cheaters! 📈 This description: Uses emojis to catch attention Keeps sentences short and punchy Includes relevant hashtags Hints at quick, valuable information Creates a sense of urgency and competition Fits TikTok's informal, fast-paced style


Yeah, this is pretty common. After you remove keywords from a businesses Google Business Profile title, they are likely to just add them back. And this is because Google rarely does anything about adding keywords. It is against their terms of service. You could get suspended, but it's very rare, which is why we actually encourage our clients to do it subtly. We wouldn't be this egregious about it, but what we do for our clients competitors is we just go in once a month and remove them again. So the more aggressive competitors might get them back in a day or two. Most of them will give up after a while, though, as they're not told that someone else removed the keywords. They just get an email from Google saying the keywords have been removed, and that's usually enough to scare the competitors after a few emails.

Replying to @johnowow Keyword-stuffing a Google Business Profile name violates Google's terms and can create suspension risk, even if the creator says enforcement is rare. Main topics: competitor spam monitoring, risk/avoid / Google Business Profile.

Replying to @johnowow

competitor spam monitoring
risk/avoid / Google Business Profile


All right let me make sure I understand this one of my class competitors added a bunch of keywords to the end of their business title in Google Business Profile so they could rank higher than they should for those keywords I went in and removed it so that their business title is correct but I'm messing with the algorithm

Replying to @elderscrolls_enjoyer Competitors may add non-brand keywords to their Google Business Profile business title to rank higher for those terms. Main topics: Google Business Profile / spam.

Replying to @elderscrolls_enjoyer


We occasionally have clients asking us about their website load speed or other technical factors like that and how they affect SEO, and we always tell them the same thing don't worry about it. See, our clients are small local service businesses and for them load speed or technical factors are the last thing you should be worried about. As long as Google can find and index your website, technical factors are almost never the reason you're not ranking as high as you could make. Sense, right? Someone goes to Google and searches for, say, a window tinting shop, what does Google want to show? Do they want to show the window tinting shop with the fastest load speed, or do they just wanna show the best window tinting shop? Don't get me wrong, we do technical audits for all of our websites and we fix all the issues that actually matter, but it's not the top priority. Top priority is always going to be content. Just open up your website. Does it load in a reasonable amount of time? Can you click around and navigate easily? Cool. That's not the reason your website's not ranking. Instead, focus on creating high quality content, getting lots of positive reviews, and getting people talking about your business.

Slow website ≠ bad SEO 🐢💻 (for local businesses) What ACTUALLY matters: ✅ Great content ✅ Killer reviews ✅ Local buzz Stop stressing about load times and focus on what Google... For small local service businesses, minor technical SEO issues are rarely the main ranking blocker once Google can index the site and users can navigate it. The creator puts content quality, positive reviews, and people talking about the business ahead of minor technical optimization for local service SEO. Main topics: local SEO priorities, technical SEO prioritization.

Slow website ≠ bad SEO 🐢💻 (for local businesses) What ACTUALLY matters: ✅ Great content ✅ Killer reviews ✅ Local buzz Stop stressing about load times and focus on what Google REALLY wants to see! 👀 #SmallBusinessTips #SEOHacks #LocalSEO #seo

local SEO priorities
technical SEO prioritization


SEO isn't right for every business, and I say that to someone who does SEO for a living. But I'll be the first to tell a business when it doesn't make sense for them to invest a large percentage of their marketing budget in SEO. If you're just starting out, if you're a small business and you only have one or two employees, you might not want to invest fifteen hundred dollars a month into an SEO plan. If you're looking to maximize the extra leads you're getting in those first few months, you're gonna get way more bang for your buck in Google Ads or Meta ads. Now don't get me wrong, SEO is definitely worth the investment. It's just gonna take you some time. It might be six months or a year before you see the real payoff on SEO. And if you're just starting out, it might not make sense for you to invest your money. Most new businesses you're gonna get 90% of the benefit of SEO by making a Google Business Profile and making sure you fill out every field there. And just having a website that clearly explains what you do. If you're in a space that's not super competitive, that alone might be enough to rank well for your main keywords. You are in a competitive space. It's going to take a lot of work to get onto page one for your main keywords. So if you have the budget to invest in SEO. You probably wanna start with some more niche, long tail keywords before you're in a position that you can rank on page one. But here's the thing as your business grows, it'll naturally become easier and easier to rank on page one...

SEO isn't right for every business, and I say that to someone who does SEO for a living.
But I'll be the first to tell a business when it doesn't make sense for them to invest a large percentage of their marketing budget in SEO.
If you're just starting out, if you're a small business and you only have one or two employees, you might not want to invest fifteen hundred dollars a month into an SEO plan.
If you're looking to maximize the extra leads you're getting in those first few months, you're gonna get way more bang for your buck in Google Ads or Meta ads.
Now don't get me wrong, SEO is definitely worth the investment.
It's just gonna take you some time.
It might be six months or a year before you see the real payoff on SEO.
And if you're just starting out, it might not make sense for you to invest your money.
Most new businesses you're gonna get 90% of the benefit of SEO by making a Google Business Profile and making sure you fill out every field there.
And just having a website that clearly explains what you do.
If you're in a space that's not super competitive, that alone might be enough to rank well for your main keywords.
You are in a competitive space.
It's going to take a lot of work to get onto page one for your main keywords.
So if you have the budget to invest in SEO.
You probably wanna start with some more niche, long tail keywords before you're in a position that you can rank on page one.
But here's the thing as your business grows, it'll naturally become easier and easier to rank on page one.
Dozens of small reasons why businesses that are more successful and larger have an easier time ranking on Google.
You'll have more reviews by that time.
You'll have more activity on your Google Business Profile and on your website.
You'll have more mentions of your business around the internet.
You'll have more links pointing at you.
All of these things amplify the effectiveness of SEO.
Campaign becomes way more effective once you're an established business who is actively getting customers.
At that point, you would be foolish for not investing in SEO.
And if you have the budget, by all means get started early.
It is a long term strategy and you will be better prepared for once you have those customers.
But if you're just getting started out, you don't have a big budget and you need leads now.
Please don't put the majority of your marketing budget into SEO.
Look at Google Ads or Meta ads or something.
That's gonna bring you leads today.

Is SEO worth it for your biz? 🤔 New/small business? Maybe not yet Google Business Profile = 90% of SEO benefits As you grow, ranking gets easier Established?... Early-stage local businesses can capture much of basic SEO value by completing every Google Business Profile field and using a website that clearly explains what they do. In competitive local niches, the creator recommends starting with niche long-tail keywords before trying to rank on page one for main commercial keywords. The passage says reviews, GBP activity, site activity, mentions, and links can amplify SEO as a business matures...

Is SEO worth it for your biz? 🤔 New/small business? Maybe not yet Google Business Profile = 90% of SEO benefits As you grow, ranking gets easier Established? Definitely invest in SEO Just starting? Try Google/Meta ads first Real talk from an SEO pro. No fluff, just facts. #SEO #SmallBiz #MarketingTips #StartupAdvice #LocalSEO

Google Business Profile basics
long-tail SEO strategy
SEO budget prioritization
SEO maturity signals


This is how you respond to a negative review On your Google Business Profile. And my friend, maybe like your business, Runs a very good shop. He has great reviews on his business. But of course, like all businesses, He gets some customers. They're gonna leave bad reviews, No matter how good the service is. And he responded beautifully. He explained exactly what happened. Because of course, this response Is not for the person who left the review. It's for anyone who's reading it. And if they read the details, They can see that the shop took great care of them And actually went above and beyond To try and find out what was wrong With this person's Jeep. But my favorite part is the very ending. We apologize for completing completely transparent And honest with you about a situation And also defrauding you out of your zero dollars. If you would like to stop in, We would be happy to refund you your zero dollars.

🔥 Mastering the art of responding to negative reviews! 👀 See how this auto shop claps back with class, transparency, and a touch of sass... Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: reputation management, Search reputation management.

🔥 Mastering the art of responding to negative reviews! 👀 See how this auto shop claps back with class, transparency, and a touch of sass. Watch till the end for the $0 mic drop! 💯 #CustomerServiceWin #GoogleReviews #BusinessTips #localseo #googlebusinessprofile

reputation management
Search reputation management


There are three ways to get more reviews on Google reviews are super important for ranking and converting new customers, but they're very hard to get for every business. Number one is just asking for reviews. It sounds simple, but nothing is more effective. A lot of times business owners are afraid to ask customers unless they're very sure that they're happy, but the thing is, the vast majority of customers are happy. If you're still in business right now, you're making customers happy. The reason asking for reviews will get you more positive reviews and not negative ones is because the people who would leave you a negative review are going to relieve your review, whether or not you ask for it, and you start asking for more reviews, you're just encouraging those people who would have left a positive review. They just didn't think to leave one. Number two, make it easy. Provide a link, put a QR code somewhere in your business, send them a text message and email. Make sure there's zero friction. Number three is follow up. People forget they want to leave you a review. They want to help your business. They get home. They forget. Have some kind of service that sends them a text message or an email reminder. This might be get reviews on bright local. It's only $8. Super simple. That reminder makes a big difference.

The 3 ways to get more Google reviews 🌟 1⃣ Just ask - most customers want to leave you a positive review!... Google reviews are described as important for both ranking and converting new customers. The source recommends asking directly, reducing friction with links or QR codes, and following up with reminders to get more Google reviews. Main topics: Review acquisition, reviews / local SEO.

The 3 ways to get more Google reviews 🌟  1⃣ Just ask - most customers want to leave you a positive review!  2⃣ Make it easy - use links, QR codes, texts  3⃣ Follow up - send reminders Pro tip: Happy customers often forget, unhappy ones don't. Asking helps the positive voices shine! 💡 #BusinessTips #GoogleReviews #CustomerFeedback #LocalSEO #GoogleBusinessProfile


Keep seeing these local SEO hacks online for immediately ranking high in Google Maps and the local pack and they're a bunch of nonsense. There's one hack that actually works, which I'll share in a bit, but I keep seeing these ideas like just optimize your description or geocache your images or make sure the text on your services matches your service pages. And yes, you should complete your whole Google Business Profile because it's quick and it does help, but none of these things are going to immediately make you rank well in Google Maps. There's only one hack that you can do quickly and that's adding your main keyword to your title and your Google Business Profile. You will rank higher for that keyword. Now, whether that's worth doing as another conversation, we find it usually is if we can do it subtly, but there is some risk associated with that, but that's it. Now, there are dozens of things you can do to improve your ranking in Google Maps and the local pack, but most of them are going to have a small impact or they're going to take a lot of work. How close you are to the searcher. If your business is located close to the searcher, you're going to rank higher. So you can open more locations. You can open fake locations that comes with some risk. The number of reviews you have on your profile matters, getting reviews is hard. Faking reviews is probably not worth it comes with a lot of risk. If your primary category and the secondary categories you're in carry a lot of weight, most businesses already have that set up...

Keep seeing these local SEO hacks online for immediately ranking high in Google Maps and the local pack and they're a bunch of nonsense.
There's one hack that actually works, which I'll share in a bit, but I keep seeing these ideas like just optimize your description or geocache your images or make sure the text on your services matches your service pages.
And yes, you should complete your whole Google Business Profile because it's quick and it does help, but none of these things are going to immediately make you rank well in Google Maps.
There's only one hack that you can do quickly and that's adding your main keyword to your title and your Google Business Profile.
You will rank higher for that keyword.
Now, whether that's worth doing as another conversation, we find it usually is if we can do it subtly, but there is some risk associated with that, but that's it.
Now, there are dozens of things you can do to improve your ranking in Google Maps and the local pack, but most of them are going to have a small impact or they're going to take a lot of work.
How close you are to the searcher.
If your business is located close to the searcher, you're going to rank higher.
So you can open more locations.
You can open fake locations that comes with some risk.
The number of reviews you have on your profile matters, getting reviews is hard.
Faking reviews is probably not worth it comes with a lot of risk.
If your primary category and the secondary categories you're in carry a lot of weight, most businesses already have that set up.
And your brand, if Google sees you as a trusted authoritative brand, you're going to rank higher for everything, but that takes a lot of work.
And this is why clients pay us money.

Debunking Local SEO myths! 🚫🧢 The ONLY hack that actually works 👀 Why most "quick fixes" are useless 🙅♂ Real factors that impact your Google Maps ranking 📍 #LocalSEO... Adding a main keyword to a Google Business Profile title is claimed to improve ranking for that keyword, but the source flags risk. The source mentions fake locations as a proximity tactic but says it carries risk. Main topics: local pack ranking factors, local SEO myths, Risk/avoid / fake locations, risk/avoid / fake reviews, Risk/avoid / GBP title keywords.

Debunking Local SEO myths! 🚫🧢 The ONLY hack that actually works 👀 Why most "quick fixes" are useless 🙅♂ Real factors that impact your Google Maps ranking 📍 #LocalSEO #GoogleMaps #BusinessTips #SEOHacks Drop a 💡 if you learned something new!

local pack ranking factors
local SEO myths
Risk/avoid / fake locations
risk/avoid / fake reviews
Risk/avoid / GBP title keywords