Wasn't AI supposed to get cheaper over time? Why is it getting more expensive? The way things are going, it looks like AI usage is just going to cost more and more for the foreseeable future. So why would we keep spending more tokens if they're getting more expensive? And what did we get wrong here? Well, the truth is, if you control for capabilities, AI is getting cheaper. For example, Google's Gemma 4 model is incredibly cheap, and it's as capable as any of the frontier models were a year ago. So if you're okay sticking with the capabilities of the frontier models today, then yes, you can expect those capabilities to get cheaper over time. Problem, of course, is that 6 months from now, those capabilities aren't gonna be enough. If your competitors are using the latest models and you're not, you're just not gonna be able to keep up. But wait, I thought AI was supposed to make everything cheaper and more efficient. If I'm spending more and more on tokens, how do the economics work out? Thinking through this is important cause it really highlights how much of the work needs to be done by AI for you to ultimately save money. The companies at the forefront of AI use are now targeting token costs at about 50% of their overall payroll costs. One to two years from now, I don't think it'll be abnormal for token costs to exceed payroll costs. So if our payroll costs are effectively doubling, what has to be true for that math to work out? Well, at first you might think if costs are doubling, then output has to double...

Wasn't AI supposed to get cheaper over time? Why is it getting more expensive? The way things are going, it looks like AI usage is just going to cost more and more for the foreseeable future. So why would we keep spending more tokens if they're getting more expensive? And what did we get wrong here?

Well, the truth is, if you control for capabilities, AI is getting cheaper. For example, Google's Gemma 4 model is incredibly cheap, and it's as capable as any of the frontier models were a year ago. So if you're okay sticking with the capabilities of the frontier models today, then yes, you can expect those capabilities to get cheaper over time.

Problem, of course, is that 6 months from now, those capabilities aren't gonna be enough. If your competitors are using the latest models and you're not, you're just not gonna be able to keep up. But wait, I thought AI was supposed to make everything cheaper and more efficient. If I'm spending more and more on tokens, how do the economics work out?

Thinking through this is important cause it really highlights how much of the work needs to be done by AI for you to ultimately save money. The companies at the forefront of AI use are now targeting token costs at about 50% of their overall payroll costs. One to two years from now, I don't think it'll be abnormal for token costs to exceed payroll costs.

So if our payroll costs are effectively doubling, what has to be true for that math to work out? Well, at first you might think if costs are doubling, then output has to double. But of course, why would we go through the effort of implementing AI if the end result is just twice the payroll? For this to make sense, the tokens have to be more cost efficient than payroll. Maybe our output has to be something like three times what it is now.

But of course, if all companies are becoming more efficient, or at least those that are staying competitive are, then what you can charge for the same output is also going to go down. So in reality, your output probably needs to go up by four to eight times in the next one to two years with the same payroll. And of course, I'm just referring to work that can be done on a computer. Plumbers don't need to increase their output by eight times.

But that just addresses the supply side. Where does all that demand come from? How are you going to get four to eight times as many customers? Well, that part's actually pretty simple. Most of your competitors aren't going to do this. They're not going to stay competitive. Their customers become your customers, and a smaller and smaller group of companies eat up more and more of the market share. Now what we do as a society as result is beyond me, but as a business owner, I recommend keeping up.

AI getting more expensive isn't the real problem, not keeping up is. Your output needs to 8x. Here's why. #AIbusiness #FutureOfWork #BusinessTips Marketing decisions are stronger when channel, category, and audience assumptions are checked against sourced market data. Main topics: AI operations / economics, Market and channel data validation.

AI operations / economics
Market and channel data validation


One of the most common ways SEO agencies will rip off clients is with unnecessary schema implementation. Schema is code that makes you get special features in Google like this. With no schema. With schema, you get a lot more clicks when you get the special feature in Google. But Google has actually deprecated a lot of schema over the years, and agencies just ignore this. Now the new narrative is schema makes you get cited in LLMs. If you hear people say you need structured data to get mentioned in LLMs, they're usually talking about schema. Ahrefs, one of the most reputable SEO software companies, just did this study. We tracked 1,885 pages adding schema. AI citation is barely moved. Adding schema didn't boost citations on any platform. It had a negative effect on Google's AI overviews, statistically indistinguishable from 0 on Google AI mode, also statistically indistinguishable from 0 in ChatGPT. This was a thorough study. You can see it for yourself here. Talk to your agency to make sure you're only focusing on schema that gives you special visible features in Google. Aside from that, schema is a huge money suck to companies by SEO agencies, and you should be warned.

One of the most common ways SEO agencies will rip off clients is with unnecessary schema implementation. Schema is code that makes you get special features in Google... The source says schema should not be sold as a generic AI-citation booster without evidence, citing an Ahrefs test where citations barely moved. Main topics: Schema / AI citations.

One of the most common ways SEO agencies will rip off clients is with unnecessary schema implementation. Schema is code that makes you get special features in Google. You get a lot more clicks when you get the special feature in Google. But Google has actually deprecated a lot of schema over the years and agencies just ignore this. Now, the new narrative is schema makes you get cited in LLMs. If you hear people say you need structured data to get mentioned in LLMs, they're usually talking about schema. Ahrefs, one of the most reputable SEO software companies just did this study. “We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.” Adding schema didn't boost citations on any platform. It had a negative effect on Google's AI Overviews. Statistically indistinguishable from zero in Google AI Mode. Also statistically indistinguishable from zero in ChatGPT. This was a thorough study, you can see it for yourself here. Talk to your agency to make sure you're only focusing on schema that gives you special visible features in Google. Aside from that, schema is a huge money suck to companies by SEO agencies and you should be warned. #technicalseo #seo #searchengineoptimization #digitalmarketing


What is crawled currently not indexed mean in Google Search Console and how to fix it anyone who has Google Search Console has seen under the pages section that often there's that message that comes across crawled currently not indexed now depending on your website and the quality of your content the number of pages that fall under this definition may vary over here is an example of a website that we are doing an audit on and you can see that there are quite a few pages that fall under this definition basically what Google is saying is this yes we've come across this content and this page and we know that you want us to index it and put it on the search results but to be honest with you that content is just not good enough and no we are not going to put it on our search index people are not going to be able to find it. Now the answer is really straightforward Google just think that this information and this page is just not good enough either it's too repetitive of other pages that you've put others just just that you've written with AI the quality is not good enough maybe it's too short maybe it's just too generic and basically you're not giving the information to people what they're looking for you're not adding anything new so Google is saying to you and it's actually quite a nice way to say to Look, bro, improve the content and then we will show the results. Now, in order to improve the result, there are a number of ways that you can do it. No.1, rewrite that content. Rewrite it that it's really interesting. Research the topic more clearly...

What is crawled currently not indexed mean in Google Search Console and how to fix it anyone who has Google Search Console has seen under the pages section that often there's that message that comes across crawled currently not indexed now depending on your website and the quality of your content the number of pages that fall under this definition may vary over here is an example of a website that we are doing an audit on and you can see that there are quite a few pages that fall under this definition basically what Google is saying is this yes we've come across this content and this page and we know that you want us to index it and put it on the search results but to be honest with you that content is just not good enough and no we are not going to put it on our search index people are not going to be able to find it.

Now the answer is really straightforward Google just think that this information and this page is just not good enough either it's too repetitive of other pages that you've put others just just that you've written with AI the quality is not good enough maybe it's too short maybe it's just too generic and basically you're not giving the information to people what they're looking for you're not adding anything new so Google is saying to you and it's actually quite a nice way to say to Look, bro, improve the content and then we will show the results.

Now, in order to improve the result, there are a number of ways that you can do it. No.1, rewrite that content. Rewrite it that it's really interesting. Research the topic more clearly.

Write something that's brand new that has never been written about. Write it in a way that no one else has written about it. Write it in your own way. Write it with your own views.

Add images, add sources. Also, you can try do internal linking. There's a variety of different ways to do it. But basically, Google is saying to you, this specific page with this specific content is not good enough to come on the index.

And if you want it to come on the index, you have to improve it. Let me know if this helps you and keep on following us for more s. C. O.

Videos like this.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

What Is “Crawled - Currently Not Indexed” in Google Search Console? “...


Your Google Business Profile gallery just got smarter. We've updated Google Business Profile to sort photos and videos by upload date. Great. So this is only for photos or videos uploaded by the business and it just means that the ones that you uploaded more recently will appear at the top. You could then leverage this to push out a bad customer uploaded photo, I think but no, this is just your customer uploaded photos. So you should have a regular cadence of of of uh, sorry, of business uploaded photos. Anyway, here's my idea. Okay. You, you, someone uploads a picture of a cockroach to your restaurant listing and you're like, oh man, I don't want that on my profile and then Google decides that it's gonna make it your like No. 1 picture right? So it's like something like that awful happens. You're like, I wanna get that picture out of here. So what you do is all the business uploaded photos that you currently have on your profile, you delete them all. Oh, you save them whatever. Now you just upload 100 new they're all have a brand new date and you've pushed that cockroach photo back by 100 photos. No, because when photos show up, uh, algorithmically they're showing up in all different orders based on I thought that was the point of the update is they're now gonna put them in order. No, this is just so you can see your photos that you've uploaded In the interface. This is nothing to do with the way that it displays in the front end. Are you kidding me? What is this? This is useless. What? Why did they give us this feature? Haha.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Google just made your Google Business Profile gallery smarter! I thou...


How did you get AI to recommend your business so quick? I actually follow your videos online and you mentioned this tip, talked about all of our competitors and all the amazing things they do as well as the amazing things that our company do specific to our niche. Follow that tip and created that website and now we're one of the top recommended websites in our niche for our product. We are just over 20,000 MRR. Thank you. Wow.

It only took 6 months 😲 AI search and answer-engine work needs concrete tactics for discoverability, citation, skills, and query-surface behavior. Main topics: AI and answer-engine search tactics.

It only took 6 months 😲


I wish more ecommerce business owners knew about this because it is the easiest way to generate more revenue from Google, ChatGPT, and all the other AI search engines. And the thing that is gonna work for you, you've already got on your site, and it's one of the easiest things to double down. These pages work in millions of different ways. They're gonna help you rank for more keywords that people search when they're looking to buy. They're gonna make it easier for people to navigate your site. And they're gonna show people your product range in way more detail. Because whereas blog posts are targeting people looking for information who might not even wanna buy from you, collection pages are targeting people that are looking to buy. Whatever collections you've got at the moment, take them and think about if you can make smaller groups out of those collections. Let's say that you sell shampoo. You can turn this into different types. So it could be sulphate free, it could be for curly hair, for wavy hair, for straight hair. And you could make one in like less than 5 minutes. Honestly, it's such a no brainer. If you do nothing else today, make some collection pages.

You're working way too hard to sell more products when the answer is already sitting on your site. 👀 This is the kind of ecommerce SEO for beginners stuff that gets completely... Ecommerce CMS collection pages target shoppers who are closer to buying, while blog posts often target informational visitors who may not buy. Ecommerce collection pages can target buying-intent searches, improve navigation, and show the product range in more detail. Main topics: Ecommerce CMS collection pages for buying intent, Ecommerce SEO / collection pages.

You're working way too hard to sell more products when the answer is already sitting on your site. 👀 This is the kind of ecommerce SEO for beginners stuff that gets completely overlooked, but it's exactly what's missing from most ecommerce marketing strategies. Your website SEO has way more potential than you're giving it credit for. #ecommercemarketing #shopifyseo #woocommerceseo #ecommerceseoforbeginners #ecommercetips


Please don't blindly follow and make drastic changes for your SEO based on the information that Claude or ChatGPT or any of the AI models are giving you. I'm sure you've seen that there's a lot of viral videos going around where people start with a great hook, replace your SEO agency with Claude or you don't need a SEO consultant because you have ChatGPT. All of these sound exciting and sound great but I'm here to tell you, you can't just take all the suggestions and all these great ideas and all the audits that these AI models are showing to you. I think SEO is gonna be magic and these AI models are gonna fix it all for you I've been doing SEO for nearly 20 years and as you know as well, I love all the AI models and I use it every single day but please, you have to remember that a lot of the AI advice that Claude specifically and ChatGPT are given you are not 100% accurate. Like I said, I use Claude a lot for s o and I understand what to take and what not to take you can't just follow it blindly below over here you can see a screenshot. I know a guy a client, he said, you know what, he's gonna follow everything that Claude Is telling him and he's gonna implement it. Josh, I don't need your advice anymore. Take a look at this over here. You can see that Claude's suggestions literally destroyed his SEO. He made some drastic changes, the U R. L structures, the redirects, a whole lot of things. Please, Claude, AI chat, G P t, all these things can help you with SEO but only if you understand what to do. You can't just follow the suggestions blindly.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Blindly Following Claude, ChatGPT or Any AI Can Destroy Your SEO AI t...


How to get rid of this type of negative review? This is the absolute worst type of negative review you can get because it sticks to the profile for months. And the thing is, is that it's not even a review. It's an update from customer. So how do you get rid of it? Well, you could try reporting it and I would choose off topic, but good luck. Cause Google doesn't often action these. But the best method is to just get someone to post a new update from customer that will replace it on your profile.

Local businesses need a response process for listing-verification scams and review artifacts that can damage trust or visibility. Main topics: Local listing scams and review-risk handling.

Whoa. This negative review tactic is sooo nasty. Rather than posting ...


Next time you're scrolling through your FYP, take a look at how short the video descriptions are. You'll likely see things like this, 1 to 2 sentences or less. Some of the best ranking sites in SEO right now are social media, YouTube, Facebook, Instagram, TikTok, LinkedIn, X. Don't do this. Instead, take your video transcript, use it as your description. If you don't have a transcript, spend 30 seconds talking to ChatGPT about what your video is about and ask it to turn it into a description. The FYP will give you a lot of viewers that are not related to the content that you make. Google, on the other hand, will give you people specifically searching for the content that you make. People searching for what you make are way more interested in your content than randos from the FYP. Your videos will show in search for years if you do this. The long tail of viewers who care about you will be crazy long. Don't do this. Do this.

Next time you're scrolling through your FYP, take a look at how short the video descriptions are. You'll likely see things like this: one to two sentences or less... The passage recommends using transcripts or detailed descriptions instead of very short social video descriptions. The passage contrasts random FYP viewers with searchers who are actively looking for the creator's topic. Main topics: Search vs FYP, Social SEO.

Next time you're scrolling through your FYP, take a look at how short the video descriptions are. You'll likely see things like this: one to two sentences or less. Some of the best ranking sites in SEO right now are social media. YouTube, Facebook, Instagram, TikTok, LinkedIn, 𝕏. Don't do the short descriptions. Instead, take your video transcript. Use it as your description. If you don't have a transcript, spend 30 seconds talking to ChatGPT about what your video is about and ask it to turn it into a description. The FYP will give you a lot of viewers that are not related to the content that you make. Google, on the other hand, will give you people specifically searching FOR the content that you make. People searching for what you make are way more interested in your content than randos from the FYP. Your videos will show in search for years. If you do long descriptions, the long tail of viewers who care about you will be crazy long. #searchengineoptimization #instagrammarketing #youtubemarketing #facebookmarketing


If you do any form of website data scraping or website data collection, I've got the best Chrome plugin for you and it's 100% free. It's called the Instant Data Scraper. It's free to use, like I said, and it straight away can be downloaded by opening it on Google, then downloading it once you've done it. It's very simple. This is the way that it works. Go to a website that has got data in the form of a table. You gonna see over here, I find this website, then go press that Chrome plugin button. The first thing that it's gonna do is gonna select that table and then the plugin's gonna ask you to select the next button. That is the next button that you can press to go see to the next pages. Press it over there and you're gonna see like magic, this plugin is gonna scrape all the information for you. Take a look over here. How brilliant this is. After a few minutes, I can download it as a C. S. V. I'm gonna just upload it to Google Docs and look at this. I've downloaded and scraped over 600 contacts. I can see all the columns are perfectly done and it's just brilliant. Go check it out yourself. It's totally free to use. I have no connection to it whatsoever. It's called the Instant Data Scraper.

AI productivity tools are most useful when tied to a repeatable workflow such as dictation, browser control, automation, or content operations. Main topics: AI productivity and automation tooling.

Instant Data Scraper Is One of the Best Chrome Extensions for Scrapin...


If you want AI to recommend your business, I'm gonna talk about one page you definitely wanna have on your website. This is one of the most common pages AI will look for when they're trying to get more information about your business. And when you build it right, you can strongly influence how AI talks about and recommends your business. I'm talking about an FAQ page. Before you say, oh, we already have an FAQ page, or I know about FAQ pages, this is nothing new. FAQ pages for AI are different than FAQ pages for SEO. When people create FAQ pages for SEO, they tend to include the types of questions people would search for when they're looking for this type of business. So for a personal injury attorney, it might be something like what should I do after getting in a car accident now? FAQ pages like this were actually always a big waste of time because when someone actually searches for a question like that, Google is always going to show a page with that in the title. They're not going to show an FAQ page covering 20 other topics. FAQ pages were never worthwhile for SEO because no one searches for FAQ pages, but AI does. But AI isn't searching for an FAQ page so they can get answers to common industry questions. AI searches for FAQ pages to get more information on your specific business. You're gonna give it to them. Think of AI as a new sales rep for your business, and the FAQ page is all the answers you want to load them up with. Think of all the questions someone might ask when they're trying to decide if you're a good fit for them...

If you want AI to recommend your business, I'm gonna talk about one page you definitely wanna have on your website. This is one of the most common pages AI will look for when they're trying to get more information about your business. And when you build it right, you can strongly influence how AI talks about and recommends your business.

I'm talking about an FAQ page. Before you say, oh, we already have an FAQ page, or I know about FAQ pages, this is nothing new. FAQ pages for AI are different than FAQ pages for SEO. When people create FAQ pages for SEO, they tend to include the types of questions people would search for when they're looking for this type of business. So for a personal injury attorney, it might be something like what should I do after getting in a car accident now?

FAQ pages like this were actually always a big waste of time because when someone actually searches for a question like that, Google is always going to show a page with that in the title. They're not going to show an FAQ page covering 20 other topics. FAQ pages were never worthwhile for SEO because no one searches for FAQ pages, but AI does.

But AI isn't searching for an FAQ page so they can get answers to common industry questions. AI searches for FAQ pages to get more information on your specific business. You're gonna give it to them. Think of AI as a new sales rep for your business, and the FAQ page is all the answers you want to load them up with. Think of all the questions someone might ask when they're trying to decide if you're a good fit for them. And then just remove any that you don't already have a good answer for.

You'll be left with is a bunch of softball questions and some common objections for which you have a good answer. Then throw in some questions about your process and how to work with you. And the next time AI is researching your business to try and determine if you're a good fit for the user, it'll have everything it needs to be the perfect sales rep.

AI literally searches for your FAQ page before deciding whether to recommend you. But the FAQ page most businesses have? Useless... AI-facing FAQ pages should answer business-specific fit, objection, process, and working-together questions rather than generic industry questions. Generic SEO FAQ pages are weak because search engines usually prefer dedicated pages with the question in the title. Main topics: AI-facing FAQ pages, SEO vs AI FAQ intent.

AI literally searches for your FAQ page before deciding whether to recommend you. But the FAQ page most businesses have? Useless. Build one that answers the questions YOUR customers actually ask and watch AI start selling for you 🤝  #SEOTips #SmallBusiness #MarketingHack #AIBusiness #SEO #GEO #AISearch

AI-facing FAQ pages
SEO vs AI FAQ intent


Nobody talks about this, but Google's new update has made AI reporting disgustingly easy. Go to Google Analytics. Click their new Ask Analytics advisor. It's in beta. Say, "How much traffic did I get this month from ChatGPT?" It's going to look through your data and do it for you and tell you right away. Say, "How much traffic did I get this month from Claude?" It'll tell you too. And after doing this, you find that you're not getting a lot of traffic from AI. Go to free SEO knowledge com and click on this article, Aiseko Geo, how to get shown in LLMs in 2026.

Nobody talks about this, but Google's new update has made AI reporting disgustingly easy. Go to Google Analytics. Click their new Ask Analytics Advisor, it's in beta... The passage says Google Analytics Ask Analytics advisor can answer traffic questions for ChatGPT and Claude. Main topics: AI referral reporting.

Nobody talks about this, but Google's new update has made AI reporting disgustingly easy. Go to Google Analytics. Click their new Ask Analytics Advisor, it's in beta. Say, “How much traffic did I get this month from ChatGPT?” It's going to look through your data and do it for you and tell you right away. Say, “How much traffic did I get this month from Claude?” It'll tell you too. AI reporting is generally a pain, but this makes it so much easier. And after doing this, you find that you're not getting a lot of traffic from AI, go to freeseoknowledge.com and click on this article, AI SEO/GEO/AEO: How to Get Shown in LLMs in 2026. #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing


What is agentic search optimization? Agentic search optimization is the next frontier of SEO for a world when AI makes the choices for us. In the past the aim of SEO was to get on the front page of the search results where hopefully people would click on your websites. With AI it's completely different models like ChatGPT and Gemini and Perplexity find the results for you and they make the recommendations. In many cases they might actually take the actions on your behalf so in order for the AI models to find the results and find the answers for what they're looking for they don't just look at websites, they look at your whole digital footprint they look at your social media, they see your reviews, they see how you're on social platforms and also your digital P R. Now in order for the a P I's to get the information from the websites your websites have to be a P I ready and a P I friendly your HTMLL and structured data has to be done in certain ways and also the content there's a whole different approach to traditional SEO as we mentioned your P R has to be top notch as well as your social media as I've mentioned in so many of my videos before the AI search results are slowly coming and people are starting to use AI more and More. If your website and your business wants to be ready for this next frontier, you have to start working on a E. O. Straight away.

What Is Agentic Search Optimization (ASO)? Watch here to learn! Agent...


This is wild. Google is now directly connecting Reddit threads to your Google Business Profile. Every one of these sections at the top, they're pulling in different Reddit threads that are related to this. So vegan options, someone asked a question on Reddit about vegan options of donuts and somebody recommended Donut Party. This about this place section is full of Reddit threads that are related to each of those topics. Donut size, more Reddit, gourmet donuts, Reddit, Reddit, Reddit. Google just handed you a Reddit strategy. If this were my business, I would be clicking on every one of those. And if someone has asked a question about my business, I'm gonna answer it. If someone has recommended my business, I'm gonna thank them. Are you on Reddit? Are you engaging in comments that are mentioning your business? You need to do this now.

🚨 Breaking News: Google is now pulling Reddit threads directly into G...


You guys wanna hear something really sneaky? Yes. Okay. So if you wanna show up higher on Google, you wanna go to a site like FindQuestions.com. Literally just type in what you sell and it'll give you questions that your customers are actually asking. Now I want you to take one of those questions, go into ChatGPT or Claude and use this prompt. I'm writing a blog post answering this question. Ask me anything you need to know the answer to in order to write a blog post that is truly helpful and unique. It should include my experience, expertise, case studies, examples, opinions, etc. Keep it limited to 10 questions. Ask me them one at a time. I'm lazy. I'll be using voice mode to answer them. Give me time to breathe in between the questions. This will give you a piece of content that is more likely to rank than anything you're gonna write yourself.

SEO on easy mode 😲 AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

SEO on easy mode 😲


Another win for Reddit. Over the last couple of days, Google has been testing this Community Insight section in AI mode. It's mostly just showing content from Reddit. Reddit has been ripping in SEO since early 2024. SEO and AI visibility. It gets 2.3 billion clicks a month from Google. It's one of the most clicked websites in Google total. If you are a brand doing business in 2026 and you don't have a Reddit strategy, you could be in for a bad time. Negative Reddit attacks happen every day. They are all too common. The not against the rules way of dealing with Reddit spam: just have a brand representative dealing with anything negative you see about your brand. Tackle it before it gets out of control. Lots of companies take a darker approach. They use anonymous accounts, they plant reviews, they target keywords recommending their products. These show on Google. But it is 2026. You should at least have some semblance of a Reddit strategy. This is only going to become more common. If you want to learn more about Reddit marketing, click this video: Reddit SEO is broken, the spam playbook, the risks to brands, and what still works.

Another win for Reddit. Over the last couple of days, Google has been testing this ‘Community Insights’ section in AI Mode. It's mostly just showing content from Reddit... The passage says Google's AI Mode was testing Community Insights mostly from Reddit, increasing the need for Reddit strategy. Main topics: Reddit / AI visibility, Risk/avoid / Reddit spam.

Another win for Reddit. Over the last couple of days, Google has been testing this ‘Community Insights’ section in AI Mode. It's mostly just showing content from Reddit.  Reddit has been ripping in SEO since early 2024. SEO and AI visibility. It gets 2.3 billion clicks a month from Google. It's one of the most clicked websites in Google total.  If you are a brand doing business in 2026 and you don't have a Reddit strategy, you could be in for a bad time. Negative Reddit attacks happen every day. They are all too common. The not-against-the-rules way of dealing with Reddit spam… just have a brand representative dealing with anything negative you see about your brand. Tackle it before it gets out of control. Lots of companies take a darker approach, they use anonymous accounts, they plant reviews.  They target keywords recommending their products. These show on Google. But it is 2026, you should at least have some semblance of a Reddit strategy. If you want to learn more about Reddit marketing, check out this video: “SEO is broken, Reddit SEO Is Broken: The Spam Playbook, the Risk to Brands, and What Still Works” #parasiteseo #redditmarketing #socialmediamarketing #digitalmarketing

Reddit / AI visibility
Risk/avoid / Reddit spam


If you're running a Google Ads campaign, go make these changes straight away and I almost guarantee you now your results are gonna be better. It's very simple. In Google Ads, go to Account Settings, then look for auto apply settings on the right hand side. You gonna see that there's a whole lot of settings that are switched on by default. Now, very simply by these settings being on, Google has full control over your ad campaigns. I want you to go deselect all of them, then press Save. Simple as that. Now that these are saved, you have full control of your Google Ads campaign. Google won't add redundant words. They won't pause your campaigns when you don't want them to. They won't remove different things, change different things, increase your bids, etcetera. Your ads will perform better and you should start seeing better results. Go make these changes straight away and you'll see what I mean. If you like this video, please follow and subscribe to us to see more daily videos like this.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

How to Disable Google Ads Auto Apply Recommendations (2026 Video Tuto...


Most businesses are targeting the wrong keywords, and it's why their SEO isn't working. They either target keywords that no one searches or keywords that everyone searches, so they're super competitive. I'm gonna show you the exact process that I use to do keyword research for clients, and it's also the process that I teach inside the SEO Clinic. You wanna start your keyword research with a really broad keyword related to what you offer. So like one to two words. And this is gonna give you a list of suggested keywords that we're gonna filter. First, you wanna make sure that it's got at least 100 searches per month. Then you wanna make sure it's got a low difficult to score, ideally under 30. But this is the bit that most people miss. Search intent. This is the reason why they're searching, because you wanna make sure that what you offer matches what they're looking for, actually get searched, and is easier to rank for. If your SEO isn't generating leads or revenue, this is normally what you're getting wrong.

This is how to do keyword research for website SEO in 2026. Most business websites do not get this right, and it's why they're struggling to rank higher on Google... Keyword research should filter broad ideas by search volume, ranking difficulty, and search intent so the offer matches what people want. Main topics: Keyword research / search intent.

This is how to do keyword research for website SEO in 2026. Most business websites do not get this right, and it's why they're struggling to rank higher on Google. Follow this keyword research tutorial next time you're working on your website SEO and you'll see a huge difference. #seokeywordresearch #keywordresearchtutorial #websiteseo #googleseo #rankongoogle


If you want to get cited in ChatGPT, like these sources, you want to get into here. This is what you have to do. These are the top ranking factors for getting cited in AI. The most important is that you have content that is relevant to the searches that ChatGPT is doing. Pretty much the top spots just say what I just told you. See what ChatGPT is searching. Copy the part of your ChatGPT URL that comes after forward slash C, right? Click Inspect, go to Network, paste in what you just copied, refresh the page, click the orange brackets with what you just copied. Go to Response, search Response for the word queries. Right here, you see what ChatGPT actually searched. Now that you can see ChatGPT searches, you can make content that is relevant to it. The importance of relevance to what ChatGPT is searching is so, so important. It is literally the top ranking factors in your content. Put your answer near the top. This is something a lot of people don't know to do. It's just best for all content. This is from the SEO subreddit: how adding TLDR boosted my conversions by 33%. For articles, I added a short two to three sentence summary at the top, giving the main points right away. For product pages, I wrote a quick summary of the products, features, and benefits placed right under the title. Users like seeing the answer at the top. So do LLMs. Something else, cite your sources. This SEO test had 10 equal pages all trying to rank for the made up word halandisic. The results are clear as day...

If you want to get cited in ChatGPT, like these sources, you want to get into here. This is what you have to do. These are the top ranking factors for getting cited in AI.

The most important is that you have content that is relevant to the searches that ChatGPT is doing. Pretty much the top spots just say what I just told you.

See what ChatGPT is searching. Copy the part of your ChatGPT URL that comes after forward slash C, right? Click Inspect, go to Network, paste in what you just copied, refresh the page, click the orange brackets with what you just copied. Go to Response, search Response for the word queries.

Right here, you see what ChatGPT actually searched. Now that you can see ChatGPT searches, you can make content that is relevant to it.

The importance of relevance to what ChatGPT is searching is so, so important. It is literally the top ranking factors in your content.

Put your answer near the top. This is something a lot of people don't know to do. It's just best for all content. This is from the SEO subreddit: how adding TLDR boosted my conversions by 33%.

For articles, I added a short two to three sentence summary at the top, giving the main points right away. For product pages, I wrote a quick summary of the products, features, and benefits placed right under the title.

Users like seeing the answer at the top. So do LLMs.

Something else, cite your sources. This SEO test had 10 equal pages all trying to rank for the made up word halandisic. The results are clear as day. The five pages that linked out, that cited their sources, all ranked above the pages that did not. These are the pages that did not link out. These are the pages that did link out. Cite your sources works for AI too.

Freshness of content doesn't actually matter as much as people think. If you heard people telling you to use an L, s dot TXT, this is the least important factor on this list. You also don't need to think too much about schema markup. Structured data is way down on this list.

The most important things to do: have content that is relevant to what ChatGPT is searching. Have clear content with answers at the top when possible. Cite your sources.

Credit to Cyrus Shepherd here. You can get this from Zippy. AI Citation Ranking factors analysis.

If you want to get cited in ChatGPT, this is what you have to do. These are the top ranking factors for getting cited in AI... The passage says ChatGPT network responses can reveal search queries that can guide relevance-focused content. The passage recommends putting a short answer or summary near the top because users and LLMs prefer it. Main topics: Answer-first content, ChatGPT query research, GEO myths / low-priority factors, Source citation / content quality.

If you want to get cited in ChatGPT, this is what you have to do. These are the top ranking factors for getting cited in AI. The most important is that you have content that is relevant to the searches that ChatGPT is doing.  To see what ChatGPT is searching, copy the part of your ChatGPT URL that comes after /c/. Right click, Inspect. Go to Network. Paste in what you just copied. Refresh the page. Click the orange brackets with what you just copied. Go to Response. Search Response for the word, Queries. Here you see what ChatGPT actually searched. Now that you can see ChatGPT's searches, you can make content that is relevant to it. The importance of relevance to what ChatGPT is searching is so, so important. It is literally the top ranking factors. In your content, put your answer near the top. This is something a lot of people don't know to do. It's just best for all content. This is from the SEO subreddit, How Adding TL;DR Boosted My Conversions by 33%. “For articles, I added a short 2-3 sentence summary at the top, giving the main points right away. For product pages, I wrote a quick summary of the product's features and benefits placed right under the title.” Users like seeing the answer at the top. So do LLMs. Something else, cite your sources. This SEO test had 10 equal pages, all trying to rank for the made up word, phylandocic. The results are clear as day: The 5 pages that linked out, that cited their sources, all ranked above the pages that did not. Cite your sources, works for AI too. Freshness of content doesn't actually matter as much as people think. If you heard people telling you to use an LLMs.txt, this is the least important factor on this list. You also don't need to think too much about schema markup. Structured data is way down on this list. The most important things to do, have content that is relevant to what ChatGPT is searching, have clear content with answers at the top, and cite your sources when possible. Credit to Cyrus Shepard here. You can get this from Zyppy, AI Citation Ranking Factors Analysis. #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

Answer-first content
ChatGPT query research
GEO myths / low-priority factors
Source citation / content quality


It's been a big week in AI news, not that we've had a single slow week. In 2026, things are moving fast. Elon Musk's X AI is going to start leasing Colossus 1 to Anthropic. SpaceX is already using Colossus 2, so Colossus 1 was just sitting there unused. This will solve Anthropic's biggest issue. It's been heavily compute constrained. Apparently, Anthropic will have access to the additional compute starting this month. They already announced higher rate limits on Claude's API effective immediately. Unfortunately, this only affects the API. If you're using a Claude monthly plan, you're still gonna hit your token limit at the same rate. Now this only impacts the rate limit for the API. Tokens are still just as expensive. And if you're doing a monthly plan, you're gonna run out of tokens just as fast. This move has some people speculating that Elon has given up on training a competitive model and will just be providing hardware to the other model makers. But that doesn't seem to be the case, at least to me. It seems like Elon still believes he's gonna be the first one to achieve AGI. Anthropic's research arm, the Anthropic Institute, has announced we'll be devoting resources to research in how AI will impact the economy. Their aim is to answer questions like, what does it look like when a firm of three people can do the work it used to take 300 people? And this seems like it's mostly a PR play from Anthropic, but I do think it's important that we're devoting resources to this kind of research...

It's been a big week in AI news, not that we've had a single slow week. In 2026, things are moving fast.

Elon Musk's X AI is going to start leasing Colossus 1 to Anthropic. SpaceX is already using Colossus 2, so Colossus 1 was just sitting there unused. This will solve Anthropic's biggest issue. It's been heavily compute constrained. Apparently, Anthropic will have access to the additional compute starting this month.

They already announced higher rate limits on Claude's API effective immediately. Unfortunately, this only affects the API. If you're using a Claude monthly plan, you're still gonna hit your token limit at the same rate. Now this only impacts the rate limit for the API. Tokens are still just as expensive. And if you're doing a monthly plan, you're gonna run out of tokens just as fast.

This move has some people speculating that Elon has given up on training a competitive model and will just be providing hardware to the other model makers. But that doesn't seem to be the case, at least to me. It seems like Elon still believes he's gonna be the first one to achieve AGI.

Anthropic's research arm, the Anthropic Institute, has announced we'll be devoting resources to research in how AI will impact the economy. Their aim is to answer questions like, what does it look like when a firm of three people can do the work it used to take 300 people?

And this seems like it's mostly a PR play from Anthropic, but I do think it's important that we're devoting resources to this kind of research.

And Google is internally testing their response to Opencl, an always-on AI agent powered by Gemini that can do work on your behalf, just like Opencl can have its own Gmail inbox, have access to Calendar and Docs and all other Google properties, and not just perform tasks when you ask it to, but actually proactively do tasks like a real team member would. We're calling it Remy, and I'm sure we'll be hearing a lot more about it soon because Google I/O is just a few weeks away.

Like many of you, I spend a lot of my time today figuring out how to position my business to take advantage of all these advancements we're seeing from AI. The wave is here, and if we're not riding it, we're getting left behind. For my part, I'll be continuing to share how we can best integrate AI into our businesses and, of course, rank higher in AI search.

Elon is now powering Anthropic, Google has a secret AI agent in testing, and this week in AI was a lot. Are you keeping up? 👀 #AINews #Anthropic #GoogleAI #AI2026 AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.


It is insane that Google Maps did this. Businesses in Europe often challenge low star ratings by claiming reviewers never visited, prompting Google to delete them preemptively. Users complain it pumps up averages to 4+ stars, hiding true duds. This is how bad it got. My girlfriend is banned from reviewing places in Europe on Google Maps after she gave one restaurant in Portugal a one star review. When she reviews inside the EU, it gets auto rejected. Outside the EU, she can review any place. This is what Google Maps just did, and it is a game changer. Showing how many reviews were removed? Over 250 reviews removed due to defamation complaints. This is what it looks like if a review gets denied. We received a complaint that your review is defamatory. Your review is removed for now because the courts have set a low threshold for businesses to challenge reviews as defamatory. But at least now Google Maps is showing this: one hundred and one to 150 reviews removed due to defamation complaints. This should provide a lot more transparency with Google Maps.

It is insane that Google Maps did this. Businesses in Europe often challenge low star ratings by claiming reviewers never visited, prompting Google to delete them... The passage says Google Maps is showing removed-review counts tied to defamation complaints, adding transparency for local reviews. Main topics: Local SEO / review transparency.

It is insane that Google Maps did this. Businesses in Europe often challenge low star ratings by claiming reviewers never visited, prompting Google to delete them preemptively. Users complain it pumps up averages to 4+ stars hiding true duds. This is how bad it got. My girlfriend is banned from reviewing places in Europe on Google Maps after she gave one restaurant in Portugal a one star review. When she reviews inside the EU, it gets auto rejected. Outside the EU, she can review any place. This is what Google Maps just did and it is a game changer. Showing how many reviews were removed. Over 250 reviews removed due to defamation complaints. This is what it looks like if a review gets denied. We received a complaint that your review was defamatory. Your review is removed for now because the courts have set a low threshold for businesses to challenge reviews as defamatory. But at least now Google Maps is showing this. 101 to 150 reviews removed due to defamation complaints. This should provide a lot more transparency with Google Maps. #localseo #googlemaps #localmarketing #digitalmarketing


Here's how to get more leads from Google Maps in just 30 minutes. Took our client from this to this, and I'm gonna show you exactly what you need to do. Go into your Google Business profile and click edit services. Probably a lot of services here that you don't do. Clean this up and make sure it only offers the services that you actually offer. Once you've got the list, click on one service. You're gonna go in here and add a description of your service, including the location. Do this for all of your services. This takes like 30 minutes to do and once it's done, you only need to check on it once a month.

This will get your phone ringing 😲 Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

This will get your phone ringing 😲


If you publish a video on YouTube, mention your business name and city in the description, enable featured places in YouTube Studio, and connect your YouTube channel to your Google Business Profile. Your videos will show a Google Maps button on YouTube that connects directly to your Google Business Profile. That means you can show up twice in search, your video and your business profile. This helps Google clearly connect your content to your real business. Most businesses don't even know you can do this.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Here’s a cool trick that connects YouTube to Google Maps. You can get...


Meta have released an official m C P that you can use with Claude ChatGPT and Perplexity now it's very simple take a look over here here's the official link where they announced it I would suggest you follow these steps the first thing that you have to do like I said is open up that link because it will give you the instructions straight away it's very simple over here the first thing that I'm gonna do is do it in ChatGPT like I said I'm just gonna follow the instructions put in that U R L for that m C P and it's ready to go in ChatGPT the next thing that I'm gonna do is in Claude again I'm just gonna follow the instructions add a custom m C P pull in that U R L bang and it's ready to go once you've connected those m C p's you also have to connect your meta business suite now I'm obviously just gonna block it just for sensitivity stuff but once it's done the beauty about this m C P connecting to Claude or ChatGPT is that you can do so much straight away look over here I'm just gonna get some reporting stats for client how great is this? I've got graphs I've got details straight away I don't have to log into meta and this is so much quicker for me and so Much better. Go try out this m C. P. For yourself and let me know if it works for you.

Connect Claude and ChatGPT to Meta Ads with The Official Meta MCP  Me...


What's the fastest way to rank higher on Google Maps? Okay, your employees this week are gonna put you into Google Maps every single day on their way to the store because you have to show Google Maps that people are actually looking for you. So leverage your employees, your crazy aunt, your mom, your grandma, your friend, put them in the map. Dang, that's sick.

Google loves these signals Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Google loves these signals


AI is about to disrupt a lot more industries. I wanna talk about two big news stories that dropped in the last 48 hours and what this means for businesses. Anyone who's seriously using AI to do work knows that it's already capable of handling most work that can be done on a computer. However, actually deploying it into a real company is incredibly difficult right now. Well, both Anthropic and OpenAI realize that this is the barrier keeping people from integrating AI into their work. Anthropic just released an updated version of their plugin for financial analysts. And for the first time, they also released what they're calling a cookbook for Managed Agents. Financial analysts, or anyone hiring a financial analyst, can just download this cookbook, plug it into Cloud, and immediately access sophisticated agents that handle the most common financial work. Now, it's clear they're starting with finance, cause that's one of the easiest industries to automate. But Anthropic, OpenAI, and Google are making it very clear they plan to do this to every industry. And that brings us to our second news story. Both Anthropic and OpenAI have just created ventures to do exactly that. OpenAI has announced the deployment company, which is pulling in billions of dollars of capital from some of the biggest private equity firms. And Anthropic has announced a currently unnamed venture pulling in capital from some of the biggest capital allocators, such as Blackstone and Golden SEC...

AI is about to disrupt a lot more industries. I wanna talk about two big news stories that dropped in the last 48 hours and what this means for businesses.

Anyone who's seriously using AI to do work knows that it's already capable of handling most work that can be done on a computer. However, actually deploying it into a real company is incredibly difficult right now.

Well, both Anthropic and OpenAI realize that this is the barrier keeping people from integrating AI into their work. Anthropic just released an updated version of their plugin for financial analysts. And for the first time, they also released what they're calling a cookbook for Managed Agents.

Financial analysts, or anyone hiring a financial analyst, can just download this cookbook, plug it into Cloud, and immediately access sophisticated agents that handle the most common financial work.

Now, it's clear they're starting with finance, cause that's one of the easiest industries to automate. But Anthropic, OpenAI, and Google are making it very clear they plan to do this to every industry.

And that brings us to our second news story. Both Anthropic and OpenAI have just created ventures to do exactly that. OpenAI has announced the deployment company, which is pulling in billions of dollars of capital from some of the biggest private equity firms. And Anthropic has announced a currently unnamed venture pulling in capital from some of the biggest capital allocators, such as Blackstone and Golden SEC.

Goal of each of these ventures is the same: to identify the fastest way to deploy AI into some of the biggest industries. The idea is to utilize the forward deployed engineer model popularized by Palantir.

Both Anthropic and OpenAI will deploy their own engineers to work inside these companies. They'll first identify partners that want to deploy AI in their own company, and then they'll send their engineers to work inside those companies.

So instead of paying a very expensive AI consultant to figure out how to deploy AI, they'll have the actual engineers from Anthropic or OpenAI building custom systems inside their company. And of course, OpenAI and Anthropic's goal is to figure out how to deploy AI into all companies.

I think the fact that we saw OpenAI and Anthropic announce these ventures simultaneously speaks to how this was just clearly the next step in figuring out how to automate real work with AI.

There's still a lot we have to figure out about how to best integrate AI into our work. This project is clearly going to accelerate that progress.

There's already a visible gap between the companies that are successfully integrating AI into their processes and those that aren't, and those that haven't figured it out yet or aren't even trying. I think it's safe to say that over the next year, we're going to see that gap widen very quickly.

Anthropic & OpenAI just announced they're sending their own engineers inside companies to deploy AI. Finance is first, every industry is next. Who's ready?... Anthropic and OpenAI are moving beyond model access toward engineer-led deployments that automate real company work. Main topics: AI deployment / business operations.

Anthropic & OpenAI just announced they're sending their own engineers inside companies to deploy AI. Finance is first, every industry is next. Who's ready? 👀 #AI #OpenAI #Anthropic #AINews #Tech


Ranking an AI search is so easy right now, and I think the main reason is that no one's tracking it. When I talk with businesses that are doing SEO, or even other SEO agencies, they often talk to me about manually going to Google's AI mode or ChatGPT and asking about their industry to see if their brand is mentioned. And that blows my mind when the software exists to track this at scale and not just to see where your brand and your competitors are mentioned, but why. So I want to talk about the software we use, why tools like hrefs and Semrush aren't sufficient, and how this data informs most of our strategy. But first, if you're thinking, why should I care so much about ChatGPT and Google's AI mode, Google's already told us that all search will be AI search soon. I think it'll happen by the end of the year. And when you start tracking AI search results, you see they're quite different from traditional search results. So while traditional search isn't dead yet, I do think our focus should be on AI search entirely. Now, if you're using tools like a Trex or Semrush, those will show you how often you show up for common search terms in the AI results. However, the vast majority of queries or prompts in AI search are not common. People are providing a lot more context when they use AI, and even if they don't, the Models have a lot of information on you and they're using that to inform the search. So unfortunately, there's no way to know exactly what people are searching for in AI...

Ranking an AI search is so easy right now, and I think the main reason is that no one's tracking it.

When I talk with businesses that are doing SEO, or even other SEO agencies, they often talk to me about manually going to Google's AI mode or ChatGPT and asking about their industry to see if their brand is mentioned. And that blows my mind when the software exists to track this at scale and not just to see where your brand and your competitors are mentioned, but why.

So I want to talk about the software we use, why tools like hrefs and Semrush aren't sufficient, and how this data informs most of our strategy. But first, if you're thinking, why should I care so much about ChatGPT and Google's AI mode, Google's already told us that all search will be AI search soon. I think it'll happen by the end of the year.

And when you start tracking AI search results, you see they're quite different from traditional search results. So while traditional search isn't dead yet, I do think our focus should be on AI search entirely.

Now, if you're using tools like a Trex or Semrush, those will show you how often you show up for common search terms in the AI results. However, the vast majority of queries or prompts in AI search are not common. People are providing a lot more context when they use AI, and even if they don't, the Models have a lot of information on you and they're using that to inform the search.

So unfortunately, there's no way to know exactly what people are searching for in AI. Even if reliable data did exist, it would just be billions of unique prompts with no good way to organize them. However, most businesses have a pretty good idea of what people are searching for before they hire a company like them.

The goal should be to gather a representative sample of prompts people might type into AI. And in most of those prompts, you should include a demographic or a use case. Something like, I'm an X looking for y to solve Z. Can you recommend a company? The idea is to simulate the information an AI would have when it does a search and returns a recommendation.

Like 50 or more prompt examples like this, you can use AI to help you and then start tracking them every day. In ChatGPT, Google's AI Mode, and Google AI Overview, we use peak that AI. I'm a big fan of their team. But there are a lot of tools to do this.

Since these are probabilistic models, you want to run these prompts many times. We run them four times a day at first and then go down to once per day. And this will, of course, help you see how visible you are in AI recommendations. But the real magic is in the citations.

These tools will tell You the exact pages that were cited for each prompt, and the content on those pages determine whether you or your competitor is recommended in the final output to the user. Then you just need to figure out how to get your brand mentioned on those pages, or what is almost always easier is just replace those pages by creating your own version of the page on your website or a third party platform.

Businesses are manually checking ChatGPT for their brand. There's software for this and the real insight is in the citations, not the mentions. #AISeo #AISearch #SEOStrategy #GEO AI citation data matters because cited page content influences whether a brand or competitor is recommended in the final answer. Main topics: AI citation diagnostics, AI search tracking.

AI citation diagnostics
AI search tracking


This insane spike is YouTube citations in AI mode. If you haven't been taking your Instagram reels, your TikToks, your Facebook reels, and syndicating them to YouTube Shorts, this is your wake-up call. The best thing to do is to upload it manually, but if you don't have time to do that, you can go to reusevideo com and then toggle on TikTok or Instagram reels to YouTube Shorts. Toggle it on. That will literally make it so when you put out a video on one platform, it comes out to YouTube Shorts. When you upload anything to YouTube, use language your audience cares about. In the title field, put in a rich description for SEO. I didn't write this, by the way. I had ChatGPT write it. Use this prompt: here's the transcript for my video. Give me a good title for the video. Transcript: paste your entire transcript for your video. In this case, it's a transcript for my podcast. I got a list of great titles. I said I'll go with this title. Write my YouTube description. Be detailed. Add bullets, no emojis, no buzzwords. That's all I had to do for my prompt, and I got a great description here. If you are not putting content on YouTube, you are missing out.

This insane spike is YouTube citations in AI Mode. If you haven't been taking your Instagram Reels, your TikToks, your Facebook Reels, and syndicating them to YouTube Shorts... YouTube uploads should use audience-language titles and rich, detailed descriptions derived from transcripts. Main topics: Video SEO, YouTube Shorts / AI citations.

This insane spike is YouTube citations in AI Mode. If you haven't been taking your Instagram Reels, your TikToks, your Facebook Reels, and syndicating them to YouTube Shorts, this is your wake up call. The best thing to do is to upload to YouTube manually, but if you don't have time to do that, you can go to reusevideo.com then toggle on TikTok or Instagram Reels to YouTube Shorts, just toggle it on. That will literally make it so when you put out a video on one platform, it comes out to YouTube Shorts. When you upload anything to YouTube, use language your audience cares about in the title field. Put in a rich description for SEO. I have ChatGPT write mine. Use this prompt. “Here's the transcript for my video. Give me a good title for the video. Transcript: [Paste your entire transcript for your video].” Then say, “I’ll go with this title, [Insert title], write my YouTube description. Be detailed, add bullets, no emojis, no buzzwords.” That's all you have to do. If you are not putting content on YouTube, you are missing out. #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seo


This is how you get more Google business reviews for your business. All you have to do is open up your Google Business Profile in Google Search. Then you're gonna see that there's a button that says ask for reviews. Click on that button over there. The first thing that you're gonna see is a Q R code. You can use a Q R code and when people scan it they go to the review section. But I like the shortened URL. It's great. All you have to do is copy it and share it with all your friends and all your clients and everyone that you know. The great thing about the shortened U R. L is that when a person goes to it straight away it goes to that review section. It's very simple. You can see straight away I'm opening up that shortened U R. L. It takes me straight to reviews. I'm gonna review this customer, bang. And there you go. Keep on using this technique as many times as you can because as we know the more reviews that you get on Google Business Profile the higher up you should go on the search results. Let me know if this helps you.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

How to Get More Google Reviews? Share your Google Business Profile re...


Unless you've been paying like no attention to your website whatsoever, you've probably noticed over the last year or so that your traffic from Google has dropped. It's not Google penalizing your site. It's not your competitors tanking SEO. It's Google. A search engine's goal is to help the user find the information they need. Like a webpage, an answer engine's goal is to provide the user with the information they need. When Google introduced AI overviews, they started the shift from search engine to answer. So when someone searches for basic information on how to do something, Google is just providing the answer for them. These are the sort of searches that websites are no longer getting traffic from. Their top of funnel, which typically means they generate less conversions, if any. And as a business owner, this is only something you need to worry about if the only pages on your website getting any traffic from Google are blog posts. Which, to be honest, I hope that's not the case because you've been missing out on a ton of leads. Whereas if your strategy has also focused on bottom of funnel pages like landing pages, sales pages, product pages, etcetera, you are way less likely to have seen an impact on revenue since this. And that's why you're doing SEO. It's not actually about traffic, it's about revenue. Google cannot replace your services or your products with an AI Overview. I go into this in depth in the SEO Clinic, which is my course that teaches you how to create an SEO Strategy that's actually gonna generate you...

Unless you've been paying like no attention to your website whatsoever, you've probably noticed over the last year or so that your traffic from Google has dropped.

It's not Google penalizing your site. It's not your competitors tanking SEO. It's Google. A search engine's goal is to help the user find the information they need. Like a webpage, an answer engine's goal is to provide the user with the information they need.

When Google introduced AI overviews, they started the shift from search engine to answer. So when someone searches for basic information on how to do something, Google is just providing the answer for them.

These are the sort of searches that websites are no longer getting traffic from. Their top of funnel, which typically means they generate less conversions, if any.

And as a business owner, this is only something you need to worry about if the only pages on your website getting any traffic from Google are blog posts. Which, to be honest, I hope that's not the case because you've been missing out on a ton of leads.

Whereas if your strategy has also focused on bottom of funnel pages like landing pages, sales pages, product pages, etcetera, you are way less likely to have seen an impact on revenue since this. And that's why you're doing SEO. It's not actually about traffic, it's about revenue.

Google cannot replace your services or your products with an AI Overview. I go into this in depth in the SEO Clinic, which is my course that teaches you how to create an SEO Strategy that's actually gonna generate you. But in a nutshell, your focus should have always been on bottom of funnel content. And if it's not, now is the time to make that shift.

Your website traffic dropped and you’re not sure why? 👀 It’s not just bad luck… AI overviews are changing how people click through from search, and it’s hitting a lot of sites... AI Overviews can reduce traffic from basic informational searches, while bottom-funnel pages are less exposed because they sell products or services. Main topics: Bottom-funnel SEO.

Your website traffic dropped and you’re not sure why? 👀 It’s not just bad luck… AI overviews are changing how people click through from search, and it’s hitting a lot of sites quietly. If your website SEO hasn’t adapted, your organic search traffic and Google rankings can slip fast. Most people are missing the real reason they’re struggling to rank on Google right now. #googleseo #websiteseo #websiteseoin2026 #rankongoogle #aisearch


This is crazy. Getting recommended by ChatGPT is 30 times harder than ranking in Google. According to research from Sochi, less than half of the websites ranking in Google show up in AI recommendations. Why? Because AI results are far less predictable and the local data in AI systems is often totally inaccurate. Interestingly, Google's Gemini was much more accurate for local recommendations than ChatGPT or Perplexity. Here's what actually influences AI recommendations. One, reviews, star ratings, volume, freshness and responses. Two, mentions on blogs and best of lists. Three, listings on Google Maps, Yelp, Facebook and niche directories, and four, strong brand websites. So to improve your AI visibility, you still need to build a strong SEO foundation, but you really need to improve your reputation across the broader web to get AI to recommend you.

Getting recommended by ChatGPT is 30× harder than ranking in Google’s...


I think we've officially entered the era of the AI empowered generalist. I honestly think if you have good communication skills and you know how to use AI, you could do 80% of white collar jobs better than an expert of that job could do without those skills. And there's definitely still room for specialists. There's custom work and edge cases that AI doesn't handle well. But I think companies that are figuring out how to rebuild their processes with AI in mind are realizing that they don't need teams of five or six people anymore. They need teams of two or three people. And just by providing AI the right documentation and sophisticated skills, those two or three people can handle the roles of several specialists and spend most of their time focusing on those things that humans do best, like communicating. And this makes sense not just because AI is making those people more efficient, but also you're removing the inefficiencies of larger teams. Sherman said that a team of three people doesn't produce three times the output, they produce about twice the output. By reducing your team size, you remove the inefficiencies of having to share information, coordinate projects, having to hop on calls to make sure you're on the same page or wait for someone else on your team to finish their task before you can proceed. When you structure your business for AI first, where AI is handling most of the work, one person can often take a project from beginning to end uninterrupted.

If you can communicate well and know how to use AI, you can do 80% of white-collar jobs better than an expert without those skills... AI search and answer-engine work needs concrete tactics for discoverability, citation, skills, and query-surface behavior. Main topics: AI and answer-engine search tactics.

If you can communicate well and know how to use AI, you can do 80% of white-collar jobs better than an expert without those skills. Companies are realizing this and teams of 5 or 6 are becoming teams of 2 or 3. One person. One project. Start to finish. No handoffs. 👀 #AItools #FutureOfWork #BusinessTips #ProductivityHack


If you hated that the internet was becoming cluttered with SEO garbage content, you'll be happy about this. This is a message from Google to this Redditor: major spam problems. Pages on the site appear to use aggressive spam techniques such as scaled content abuse. That's exactly what happened. The Redditor says, I lean too much on scaled templated content. Cleaned it up, now focusing on quality. A lot of the old lazy programmatic SEO strategies that used to work do not work as well anymore. If you are putting up templated content, you really have to ask yourself, is this useful for the people who will be searching it? Is it unique enough that you're not just cluttering the internet with the same thing that's on a million other websites? There's this amazing thread on Reddit, what are the best CRO SEO tips you got? Most people people say the same thing. Match intent. Figure out what your searchers want. Give it to them as fast as possible in the least cluttered way. The problem with templated SEO content like this is that lots of pages rank for things that they shouldn't rank for. That tanks your engagement signals. Then that tanks the rest of your website. If you're going to scale SEO content, do it in a thoughtful way.

If you hated that the internet was becoming cluttered with SEO garbage content, you'll be happy about this. This is a message from Google to this Redditor... Lazy scaled templated SEO content can trigger spam/scaled-content-abuse problems and may create poor engagement signals by ranking for mismatched intents. Good CRO/SEO advice is to match intent and give searchers what they want quickly in a low-clutter format. Main topics: CRO/SEO / intent satisfaction, Risk/avoid / scaled templated SEO.

If you hated that the internet was becoming cluttered with SEO garbage content, you'll be happy about this. This is a message from Google to this Redditor. “Major spam problems. Pages on the site appear to use aggressive spam techniques, such as scaled content abuse.” That's exactly what happened. The Redditor says, “I lean too much on scaled templated content. Cleaned it up now, focusing on quality.” A lot of the old, lazy programmatic SEO strategies that used to work do not work as well anymore. If you are putting up templated content, you really have to ask yourself, “Is this useful for the people who will be searching it? Is it unique enough that I’m not just cluttering the internet with the same thing that's on a million other websites?” There's this amazing thread on Reddit, “What are the best CRO SEO tips you got?” Most people say the same thing: Match intent. Figure out what your searchers want and give it to them as fast as possible in the least cluttered way. The problem with scaled templated SEO content is that lots of pages rank for things that they shouldn't rank for. That tanks your engagement signals. Then that tanks the rest of your website. If you're going to scale SEO content, do it in a thoughtful way. #programmaticseo #searchengineoptimization #digitalmarketing #seo

CRO/SEO / intent satisfaction
Risk/avoid / scaled templated SEO


Everyone said that AI was going to kill Google search, but take a look below. Everything is flying at Google and their stock price just reached a record high. Google just reported their quarterly results and everything is doing unbelievably well. Year on year, the revenue increased 22% and revenue from their core business, which is search was up an amazing 19%. Google reported to their market that the amount of search queries is at a record high, which comes to show, and I was telling people this, that their strategy of embedding the AI overviews into Google search results was a stroke of genius. More and more people are searching for what they want and the way that the AI overviews are showing really just shows that people are loving the way that it comes out and they can get the results quicker than ever before. Now what this shows us and what we've been telling people, don't believe the hype there. More and more people are still searching on Google every single day. So it's still the time and even more so to be investing in Google Ads and obviously in SEO. This is an amazing snapshot and it just tells you everything that you have to know. Search is flying and you still have to be involved in it heavily if you have a business that wants to grow.

Local businesses need a response process for listing-verification scams and review artifacts that can damage trust or visibility. Main topics: Local listing scams and review-risk handling.

Google’s Q1 Results Show SEO and Google Ads Are More Important Than E...


If you go to Instagram, upload a video, add captions, download the video, then upload it to your Google Business Profile, you'll now have a video on your profile. Help you stand out because moving text is more eye catching, provides context because Google Maps doesn't play audio by default, and helps Google's AI understand your video.

Before you add another video to your Google Business Profile, read th...


Everybody hates Google Analytics 4, but this makes it one of the most useful analytics tools for anybody to use. Google Analytics native AI ask, where do most of my users come from? It goes through all of your data. Make sense of it. You don't have to do anything. It tells you everything you need to know. Top traffic sources, top countries, trends and context. You can follow up with questions. What are my top landing pages? Anybody can take advantage of this right now. When GA4 first released, everybody hated it. This makes it amazing.

Everybody hates Google Analytics 4 but this makes it one of the most useful analytics tools for anybody to use. Google Analytics native AI... GA4's native AI question interface can answer traffic-source and landing-page questions from analytics data without manual report setup. Main topics: Analytics / AI assistant.

Everybody hates Google Analytics 4 but this makes it one of the most useful analytics tools for anybody to use. Google Analytics native AI. Ask, “Where do most of my users come from?” It goes through all of your data, makes sense of it, you don't have to do anything. It tells you everything you need to know. Top traffic sources, top countries, trends and context. You can follow up with questions. “What are my top landing pages?” “Where do most of my conversion come from?” Anybody can take advantage of this right now. When GA4 first released, everybody hated it. This makes it amazing. #googleanalytics #digitalmarketing #searchengineoptimization #seo


I started my SEO agency a little over a year ago, almost to the day, and this year we'll do over $1 million in revenue. The thing that helped us grow so fast is we already had a pretty good idea of what AI was capable of. And so I was able to build all of our systems from the ground up without understanding. But, of course, in the last year, we've Learned a lot more about what AI is actually capable of. So I just wanna talk about how I would structure a business, any business, really, if I were starting one today. And this isn't only relevant for new business owners. If you're an established business owner, it's important to understand the advantage that new businesses have. Starting today, this will be your competition a year from now. As Mark Cuban recently said, in five years, there will be two types of businesses. Those that are doing a really good job of integrating AI into their business and those that have gone out of business. There are two primary ways existing businesses are currently trying to incorporate AI into their work clothes. And they're both exactly wrong. Lazy CEOs are just turning to their team and demanding they use AI without any guidance or structure. The more involved leaders are looking at their existing processes and trying to figure out which ones could be automated by AI. But that is essentially guaranteed to fail. You're taking a system that You know is going to be obsolete in two to five years. And hoping that with a little polish, you'll be able to keep up with these new AI native companies, you've got to rethink the entire system...

I started my SEO agency a little over a year ago, almost to the day, and this year we'll do over $1 million in revenue. The thing that helped us grow so fast is we already had a pretty good idea of what AI was capable of. And so I was able to build all of our systems from the ground up without understanding.

But, of course, in the last year, we've Learned a lot more about what AI is actually capable of. So I just wanna talk about how I would structure a business, any business, really, if I were starting one today. And this isn't only relevant for new business owners. If you're an established business owner, it's important to understand the advantage that new businesses have. Starting today, this will be your competition a year from now.

As Mark Cuban recently said, in five years, there will be two types of businesses. Those that are doing a really good job of integrating AI into their business and those that have gone out of business.

There are two primary ways existing businesses are currently trying to incorporate AI into their work clothes. And they're both exactly wrong. Lazy CEOs are just turning to their team and demanding they use AI without any guidance or structure. The more involved leaders are looking at their existing processes and trying to figure out which ones could be automated by AI.

But that is essentially guaranteed to fail. You're taking a system that You know is going to be obsolete in two to five years. And hoping that with a little polish, you'll be able to keep up with these new AI native companies, you've got to rethink the entire system.

Here's the exercise I recommend every business, new or old, go through. What would it look like if every part of your business that can be done on a computer was handled entirely by AI? What if no human in your organization was allowed to touch a computer?

What context would the AI need to do every job in your organization? What data would they need access to? That should help you figure out how you need to structure your company knowledge base.

What tools and software would it need to interact with? That'll help you figure out which MCP's or CLI's you need to integrate, or where you need to find new tools if your existing ones don't integrate well with AI.

And here's the tricky one. What wisdom, intuition, and nuance understanding with the AI need to have. This is the part most businesses are ignoring right now because they don't think it's possible to turn these things over to AI. But it already is possible to turn a lot of this over to AI, and it's just gonna become more possible.

This tells you which processes you need to document robust decision frameworks for. And start collecting as many examples as possible of you or another expert in your Business going through that process now.

The goal at the end of all of this is not to replace all the humans in your business. I don't plan to replace any of the humans in my business. In fact, we're still hiring every month.

The idea is, instead of assuming humans are doing all the work in your business, and then finding the places where AI can add value, you assume AI is doing all the work. You build all the systems for AI, and then you identify the places where humans can add value, and then you double down in those areas, and that becomes your differentiator.

If you think your differentiator is going to be that you're really good at incorporating AI into your processes, remember, five years from now, all your competitors are going to be really good at integrating AI into their processes. Otherwise, they will have gone out of business.

But there will still be plenty of areas where we still need a human or just prefer a human. Like, I'm sure we could replace our account managers within a few years, but people just prefer a human account manager. And if our company is built with robust AI systems delivering high quality work at scale, the account managers are free to focus on what humans do best.

Our differentiator becomes having the best account managers available. And with how much value the AI is producing, those account managers only need to increase the value. By 10 or 20%, to make the financial decision a no brainer.

Stop trying to figure out where AI fits into your business. Build the whole system for AI, THEN figure out where humans add value. That's the play... AI-native process design starts by asking what context, data, tools, and human judgment AI would need to handle computer-based work. Nuanced business judgment should be captured as decision frameworks and example libraries rather than treated as impossible to automate. Main topics: AI operations / decision frameworks, AI operations / system design, Human-in-loop AI.

Stop trying to figure out where AI fits into your business. Build the whole system for AI, THEN figure out where humans add value. That's the play. #AIBusiness #BusinessStrategy #AgencyLife #Entrepreneur #AIAutomation

AI operations / decision frameworks
AI operations / system design
Human-in-loop AI


The worst part of SEO just got way easier. This website finds backlinks for you for free called LinkSeeker.io. All you do is come here, type in your niche. Let's go with plumber and to show you how fast this is, I'm gonna do this in real time. There you go, 37 link opportunities and it emails you the entire list. Here's your one hour weekly task list. Reach out to five of these sites, pitch those who respond, write a helpful piece of content. Go check my last video, the one I posted just before this to know how to do that. And don't forget to include a link back to your site. Told you it just got easy.

This is insane 🤯 SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

This is insane 🤯


Has the Empire State Building made any changes to its observation deck or ticketing setup? People don't know this, but when you do prompts, ChatGPT searches the web and you can literally see what it searched with. Often times what it searches with is different from the prompt that you put in. Copy the part of your ChatGPT URL that comes after forward slash C, right click inspect, go to network, paste in what you copied, refresh the page, click the orange brackets with what you copied, go to response, search this for queries, then you can see what ChatGPT searched. My prompt was, has the Empire State Building made any changes to its observation deck experience or ticketing setup? ChatGPT searched Empire State Building observation deck changes 2025 ticketing. If you do enough prompts around your brand, you can see the language that ChatGPT will search with. When gathering information about you, use this language in your page titles, in your URL slugs, in the h2s on your pages. Put it in the first sentence of your pages, put it high up on your pages, find all the different language it uses and use that in your marketing. Then when people ask ChatGPT about your brand, it'll do search is come across what you wrote, and if you put out nice things about your brand, that's what ChatGPT is going to see and quote and learn. SEO that gets paying customers users warm leads calling you up at compactkeywords.com

People don't know this, but when you do prompts, ChatGPT searches the web and you can literally see what it searched with... Language that ChatGPT searches with can inform page titles, URL slugs, H2s, opening sentences, and above-the-fold copy for brand-related pages. Main topics: AI visibility / on-page language, ChatGPT query research.

People don't know this, but when you do prompts, ChatGPT searches the web and you can literally see what it searched with. Oftentimes what it searches with is different from the prompt that you put in. Copy the part of your ChatGPT URL that comes after /c/. Right click. Inspect. Go to Network. Paste in what you copied. Refresh the page. Click the orange brackets with what you copied. Go to response. Search this for queries. Then you can see what ChatGPT searched. My prompt was, has the Empire State Building made any changes to its observation deck experience or ticketing setup? ChatGPT searched Empire State Building observation deck changes, 2025 ticketing. If you do enough prompts around your brand, you can see the language that ChatGPT will search with when gathering information about you. Use this language in your page titles, in your URL slugs, in the H2s on your pages, put it in the first sentence of your pages, put it high up on your pages. Find all the different language it uses and use that in your marketing. Then when people ask ChatGPT about your brand, it'll do searches, come across what you wrote, and if you put out nice things about your brand, that's what ChatGPT is going to see, and quote. And learn SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seo

AI visibility / on-page language
ChatGPT query research


I think by now we all know that AI is about to change everything really quickly, but we still don't know exactly what that'll look like. Right now, everyone is scrambling to keep up or even to get ahead, as if that were possible. What we're seeing right now is most of this effort ends up being completely wasted. Build some kind of complex workflow, or you might even create some custom software for yourself, and then the next month, one of the major model makers comes out with a new feature that completely replaces it. So I want to again talk about the one thing that you can be doing right now that is guaranteed to be valuable and not a waste of time. No matter how smart and capable these models get, the one thing they will never have access to and the one thing they will always need to provide valuable output is data and documentation about your business and industry. So let's talk about three ways you should be collecting that data right now. The first one is something most businesses are already doing. Every time you have a call, you should be transcribing that call and then storing that transcript somewhere. Eventually, you'll want to process the information in those transcripts so you don't just have a bunch of messy transcripts. But right now, just make sure you're recording them and then organizing them in a way that's easy to find later. The second is To make sure you have a detailed SOP for every process in your business, I think the easiest way to create these is to record a loom video of yourself going through the process and just thinking out loud...

I think by now we all know that AI is about to change everything really quickly, but we still don't know exactly what that'll look like. Right now, everyone is scrambling to keep up or even to get ahead, as if that were possible.

What we're seeing right now is most of this effort ends up being completely wasted. Build some kind of complex workflow, or you might even create some custom software for yourself, and then the next month, one of the major model makers comes out with a new feature that completely replaces it.

So I want to again talk about the one thing that you can be doing right now that is guaranteed to be valuable and not a waste of time. No matter how smart and capable these models get, the one thing they will never have access to and the one thing they will always need to provide valuable output is data and documentation about your business and industry.

So let's talk about three ways you should be collecting that data right now. The first one is something most businesses are already doing. Every time you have a call, you should be transcribing that call and then storing that transcript somewhere. Eventually, you'll want to process the information in those transcripts so you don't just have a bunch of messy transcripts. But right now, just make sure you're recording them and then organizing them in a way that's easy to find later.

The second is To make sure you have a detailed SOP for every process in your business, I think the easiest way to create these is to record a loom video of yourself going through the process and just thinking out loud. Then you can give the transcript of that video to Claude or ChatGPT and have it turn it into a detailed SOP.

And I recommend doing this for every task, even those that are so complex that you're confident you could never hand it over to an AI, or could never even turn into an SOP. For complicated tasks like that, I recommend recording yourself every time you go through the task. Eventually you'll have dozens, if not hundreds, of examples of you going through that task and thinking through each step out loud.

And then someday you can give those 100 transcripts and maybe even the videos to an AI much more powerful than those we have today, and have it figure out how to automate that process with all the new Watts and intuition.

I'm currently doing this every time I come up with the quarterly SEO strategy for one of our clients. The entire process can take up to half a day, and it's incredibly nuanced. I could never turn it into a standard step by step SOP, but I believe with enough examples, it'll become incredibly valuable to an AI in the future.

And the third type of data I recommend collecting and organizing is any kind Of guidance or advice. This could be an interaction with a customer or a team member, an email or Slack, or a video you posted to YouTube or Instagram. Just make sure you're storing it all somewhere.

All of this data can already be very valuable, but I think we're gonna see that value grow exponentially in the coming years.

Most AI prep is wasted effort. Here are 3 things actually worth doing. Which one are you already on? #AI #BusinessTips #AITools #Productivity Business and industry data are durable AI assets because future models will still need them to produce valuable work. Businesses should transcribe and organize calls now so those transcripts can become useful AI context later. Customer, team, email, Slack, and social-video guidance should be preserved because it can become valuable AI context. Main topics: AI operations / durable assets, Call transcripts / knowledge capture, Guidance archive, SOP creation / expert examples.

AI operations / durable assets
Call transcripts / knowledge capture
Guidance archive
SOP creation / expert examples