Google has this hidden feature if you go to Google Analytics. Go to explore start new exploration. Set your dimensions to session source slash medium page path plus query string metrics views entrances rows session source slash medium page path plus query string show 250 rows nested rows yes values entrances views filters paste this in. Now you can see how much traffic you get from AI. ChatGPT, Copilot, perplexity you you can see the exact pages that are being recommended as well as click amounts. To optimize for AI, go to perplexity, ask your prompt, click steps completed. Perplexity will tell you everything it searched the web with to gather its answer. Use this language as H2s in your content or create entirely new pieces of content for exactly what AI is searching. Then you can get shown more in AI. Learn my exact method of doing SEO that gets recommended by AI and that gets paying customers at compactkeywords.com.

Google has this hidden feature. If you go to Google Analytics. Go to Explore. Start new Exploration. Set your Dimensions to session source / medium, page path + query string... The creator describes a GA4 exploration for AI-source traffic by source/medium, page path, entrances, and views. The creator says Perplexity's steps can reveal searches used for an answer, which can inform H2s or new content. Main topics: AI retrieval / Perplexity query mining, AI traffic tracking / GA4.

Google has this hidden feature.  If you go to Google Analytics. Go to Explore. Start new Exploration. Set your Dimensions to session source / medium, page path + query string.  Metrics: views, entrances. Rows: session source / medium, page path + query string. Show 250 rows,  Nested rows: yes.  Values: entrances, views. Filters: Session source / medium, matches regex: .*chatgpt.*|.*openai.*|.*neeva.*|.*writesonic.*|.*nimble.*|.*outrider.*|.*perplexity.*|.*edgeservices.*|.*gemini.*google.*|.*copilot.*|.*claude.*|.*mistral.*|.*meta.*|.*jasper.*|.*deepmind.*|.*copy.*ai.* Now you can see how much traffic you get from AI. ChatGPT, Copilot,  Perplexity.  You can see the exact pages that are being recommended,  as well as click amounts.  To optimize for AI, go to Perplexity.   Ask your prompt.  Click Steps completed.   Perplexity will tell you everything it searched the web with to gather its answer. Use this language as H2s in your content or create entirely new pieces of content for exactly what AI is searching. Then you can get  shown more in AI.  Learn my exact method of doing SEO  that gets recommended by AI and that gets paying customers at compactkeywords.com #googleanlytics #generativeengineoptimization #searchengineoptimization #digitalmarketing

AI retrieval / Perplexity query mining
AI traffic tracking / GA4


Google has added, finally, weekly and monthly views of the graph in Google Search Console. So if you're someone like me that goes into Search Console and gets maybe a little anxiety seeing all of the spikes that go up and down every day, maybe your business is like doesn't do a lot of business on the weekends, so it looks like your traffic just takes on the weekends and the chart's not that helpful. So this is going to be great for all types of businesses. So the one that I saw was the new AI-powered configuration in Search Console. So just looking at the page here that we will link to, the idea that you can say, you know, show me queries for pages that include the UTM tagging that has got my Google Business Profile and show me any words that are non-branded. So as well as like showing you that data, then supposedly it can help you analyze that data. Supposedly, yeah.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

If you look very closely at today’s podcast episode, you will notice ...


Creating content that ranks well in Google is easy. It's creating high quality content that's hard. And this I think is where a lot of SEOs get tripped up. They feel like in order to rank well in Google, they have to create high quality content. So let me tell you what kind of content Google does rank, why you should still create high quality content anyways, and how we do it. The truth is Google's algorithm is terrible at assessing the quality of content. They have no idea if your content is factual or accurate. They can't tell if your insights are profound or helpful. The closest they can do is approximately measure how well your content satisfied the intent of the searcher. From user behaviour data, they can get a rough idea of whether or not the searcher was satisfied with the content you created. But the only thing Google's algorithms really good at is detecting relevance. How relevant is your content to the search term? And modern AI tools make it fairly easy to create relevant content that satisfies the searcher's intent. All the major large language models now have a deep research mode you can use to gather all the relevant statistics, data and quotes around the topic you're writing on. You can then give that data to a large language model and have it write an article from your point of view. I recommend Claude 4.5 Sonnet for writing. You can then hand Claude a document with SEO. Best practices and have it optimize the article for the keyword you're trying to rank for. I don't have time in this video to go through all SEO...

Creating content that ranks well in Google is easy. It's creating high quality content that's hard. And this I think is where a lot of SEOs get tripped up. They feel like in order to rank well in Google, they have to create high quality content. So let me tell you what kind of content Google does rank, why you should still create high quality content anyways, and how we do it. The truth is Google's algorithm is terrible at assessing the quality of content. They have no idea if your content is factual or accurate. They can't tell if your insights are profound or helpful. The closest they can do is approximately measure how well your content satisfied the intent of the searcher. From user behaviour data, they can get a rough idea of whether or not the searcher was satisfied with the content you created. But the only thing Google's algorithms really good at is detecting relevance. How relevant is your content to the search term? And modern AI tools make it fairly easy to create relevant content that satisfies the searcher's intent. All the major large language models now have a deep research mode you can use to gather all the relevant statistics, data and quotes around the topic you're writing on. You can then give that data to a large language model and have it write an article from your point of view. I recommend Claude 4.5 Sonnet for writing. You can then hand Claude a document with SEO. Best practices and have it optimize the article for the keyword you're trying to rank for. I don't have time in this video to go through all SEO. Best practices, but the most important thing is that the term you're trying to rank for is in the H1 or the title of the article and any smaller secondary terms are in H2s or subheadings. To satisfy user intent, you need to increase engagement on this page. Best way to do this is with structural elements like a table of contents, tables, charts, graphs. You can make infographics with Gemini or gamma app. And as long as the website you're publishing the content to has enough authority to rank for the term you're trying to rank for, the content will rank well even if the article is full of hallucinations and inaccuracies. That just doesn't matter to Google's algorithm, which is why many people have started automating this process completely and just spamming AI content. It's because it works. But if you care about your brand at all, you shouldn't do it that way. If you care about your brand at all, you need to make sure your content is high quality. Just know you're not doing that for Google. You're doing that for your users, for your perspective customers. Fortunately, while this does take longer, it's still incredibly efficient. You can create high quality content 10 times as fast as you could just a few years ago. All you need is a little expertise from someone in your organization. Let me tell you how we do this for our clients. We start by collecting all public facing information available about the organization. We take what we can from their website and we fill in the gaps with a long interview with someone from the organization. We then give all those documents to a Claude project that we call their brand ambassador. Now whenever we draft content for them, we can do it within that brand ambassador project so the Claude is able to speak on behalf of the brand. That brand ambassador alone will get us a long way, but we'll still need someone in the organisation to review the content, at least at first. For that first piece of content, if you have very high quality standards, it's not uncommon to have 20 or more edits. But here's the key. We don't just make the edits to that piece of content. We update the brand ambassador to make sure we never need to make those edits again. We'll either update the existing documents or we'll make a new document called something like Crucial Content Guidelines. After just a few iterations of this, you have a well oiled machine that can produce high quality relevant content that still satisfies search intent.

How to Create High Quality Content with AI—Google doesn't care about quality, only relevance. But YOU should care 👀 Here's the system we use #AIContent #SEO #ContentMarketing... A brand-ambassador AI project can draft in the brand voice, but early content still needs organizational review and iterative guideline updates. The creator recommends structural elements like tables of contents, tables, charts, graphs, and infographics to help satisfy intent. Main topics: AI-assisted content / workflow, Brand knowledge / content system, Content ranking / relevance vs quality, engagement / structural content elements, Risk/avoid / AI content hallucinations.

How to Create High Quality Content with AI—Google doesn't care about quality, only relevance. But YOU should care 👀 Here's the system we use #AIContent #SEO #ContentMarketing #DigitalMarketing


AI is quickly changing how companies hire. And so I just thought I'd share how it's changing how we hire at TJ Digital. Also we're hiring, most of the changes in my hiring has been to entry level and mid level positions. The only thing I'm seeing change for senior level positions is that it's now important that you're keeping up with AI. But for entry level and mid level positions, it's changed a lot, at least for me. For tasks where we just needed someone to follow a simple checklist, we would typically hire V A's usually overseas. And for every other position we would hire specialists. We would hire writers and back end engineers and front end designers, on page SEO specialists, off page SEO specialists. Then as AI started to get more capable, a lot of those tasks started to move over to AI. It quickly didn't make sense to have dedicated writers and even a lot of tasks that would have gone to a developer or an SEO specialist could be turned into an SOP or a large language model can do most of the work and the human is just there for quality assurance. And so for the last two years, I really saw things continuing in this direction. I assume we'd have a few senior level people creating SOP's and then everyone else following those SOP's. I mistakenly assumed that the more capable the AI models became, the less the specific skills of the person executing the s O P would matter...

AI is quickly changing how companies hire. And so I just thought I'd share how it's changing how we hire at TJ Digital. Also we're hiring, most of the changes in my hiring has been to entry level and mid level positions. The only thing I'm seeing change for senior level positions is that it's now important that you're keeping up with AI. But for entry level and mid level positions, it's changed a lot, at least for me. For tasks where we just needed someone to follow a simple checklist, we would typically hire V A's usually overseas. And for every other position we would hire specialists. We would hire writers and back end engineers and front end designers, on page SEO specialists, off page SEO specialists. Then as AI started to get more capable, a lot of those tasks started to move over to AI. It quickly didn't make sense to have dedicated writers and even a lot of tasks that would have gone to a developer or an SEO specialist could be turned into an SOP or a large language model can do most of the work and the human is just there for quality assurance. And so for the last two years, I really saw things continuing in this direction. I assume we'd have a few senior level people creating SOP's and then everyone else following those SOP's. I mistakenly assumed that the more capable the AI models became, the less the specific skills of the person executing the s O P would matter. In reality, as these AI models have become more capable, the skill cap for AI use has gone up and as a result, instead of looking for people who can just follow an s O P I'm looking for people who can work without an s O P. I'm building a team of AI native generalists, people who understand digital marketing, know how to work as a team and who can be given a goal and figure out how to accomplish that with modern AI tools. And I discovered this the hard way. Over the last six months I've created over 100 s O P s on how to do various digital marketing tasks with the help of AI. But still, for most tasks, I find myself needing to make a whole new s O P and the more capable the AI models get, the less relevant my old s O p's are and the less generalizable the new s O p's become. And meanwhile, someone with an understanding of the industry, digital marketing in my case that really understands how to use these tools is becoming more and more powerful every month. And so those are the kind of people I want on my team. Someone that can be given a goal and even if they have no idea how to complete the task, they're able to figure it out with the help Of AI, they know what all the various models and tools are capable of and just as importantly what they're not capable of. And when they need a human, they know how to structure their prompts and context in a way to get the desired output and how to troubleshoot when the AI models not giving them what they need. I truly believe these kind of people are gonna become incredibly valuable to companies. And if you are this kind of person and you're looking for work, please let me know.

I made 100+ AI SOPs and they all became useless. Now I'm only hiring people who can work WITHOUT them. Here's why 👇 #AIJobs #DigitalMarketing #FutureOfWork #Hiring AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.


I've been posting one to three times a day on LinkedIn. I'm almost at 900,000 impressions per week. Something is seriously going on with LinkedIn. Friend of mine shared this a few days ago. I started posting five times per day. Just for context, the account had not seen any activity in years. The result 12,000 impressions with an account that wasn't posting before. 12,000 impressions in a week because this person is posting five times per day. Another friend messaged me, said bro, I started to post daily on LinkedIn. One week 80,000 impressions. I focus on posting marketing stuff that will help people. My strategy is if it will be helpful to somebody then I should post it. And everything that you post. This is amazing. You cross post it to Facebook, to Meta Threads, to X. I put up a lot of short form videos as well. They're crushing. Here's a performance for some of my short form videos. These videos come out everywhere too. Some of them are repurposed. This one I made a year ago, I just reposted it. 163,000 impressions. LinkedIn is a gold mine that people are sleeping on. And it is magic because you can repurpose your content from anywhere or take your LinkedIn content and repurpose it anywhere else.

I've been posting one to three times a day on LinkedIn, I'm almost at 900,000 impressions per week. Something is seriously going on with LinkedIn... The creator recommends repurposing helpful LinkedIn content across Facebook, Threads, X, and short-form video formats. Main topics: Cross-platform distribution, LinkedIn / content repurposing.

I've been posting one to three times a day on LinkedIn, I'm almost at 900,000 impressions per week. Something is seriously going on with LinkedIn. Friend of mine shared this: “A few days ago, I started posting five times per day. Just for context, the account had not seen any activity in years. The result, 12,000 impressions with an account that wasn't posting before.” 12,000 impressions in a week because this person is posting five times per day. Another friend messaged me, said, “Bro, I started to post daily on LinkedIn, one week, 80,000 impressions.” I focus on posting marketing stuff that will help people. My strategy is if it will be helpful to somebody, then I should post it. And everything that you post, this is amazing, you cross post it to every other social platform that takes pure text posts - you know the ones. I put up a lot of short form videos as well, they're crushing. Here's the performance for some of my short form videos. These videos come out everywhere, too. Some of them are repurposed. This one I made a year ago, I just reposted it, 163,000 impressions. LinkedIn is a goldmine that people are sleeping on and it is magic because you can repurpose your content from anywhere or take your LinkedIn content and repurpose it anywhere else. #linkedinmarketing #socialmediamarketing #professionaldevelopment #digitalmarketing

Cross-platform distribution
LinkedIn / content repurposing


I finally have got 100,000 followers on TikTok now for me this is a massive achievement when I started making videos a year and a half ago just like everyone else I was nervous I was self conscious and I had very little followers but but I believed in myself and deep down I knew that if I consistently made videos every single day and if it was good content the follows would come and people would enjoy it I've also got a lot of followers on Instagram on YouTube and all other social media channels now besides the followers I'm quite proud of some of the other stats on TikTok just this year alone my videos have been seen 11 million times I've got 256,000 likes 11,000 comments and 54,000 shares that just tells me that my content must be good so and gives me encouragement to continuously do it if I look at my stats I can see that it's not only youngsters that are following me on TikTok this is obvious to me and I've been telling people for a while not only young people on TikTok everyone is on TikTok and it really is a great social media platform now the point of this video is not to boast god forbid but it's to give you encouragement if you're thinking about making videos on social media just go ahead and do it on TikTok alone I've got 500 videos plus I've also got the same amount of videos on Instagram and YouTube and all other social media platforms thank god it's been unbelievable for my business and I really have grown a lot from doing it again if you're thinking about doing content just start do it straight away at the beginning it's difficult we know it's awkward but...

I finally have got 100,000 followers on TikTok now for me this is a massive achievement when I started making videos a year and a half ago just like everyone else I was nervous I was self conscious and I had very little followers but but I believed in myself and deep down I knew that if I consistently made videos every single day and if it was good content the follows would come and people would enjoy it I've also got a lot of followers on Instagram on YouTube and all other social media channels now besides the followers I'm quite proud of some of the other stats on TikTok just this year alone my videos have been seen 11 million times I've got 256,000 likes 11,000 comments and 54,000 shares that just tells me that my content must be good so and gives me encouragement to continuously do it if I look at my stats I can see that it's not only youngsters that are following me on TikTok this is obvious to me and I've been telling people for a while not only young people on TikTok everyone is on TikTok and it really is a great social media platform now the point of this video is not to boast god forbid but it's to give you encouragement if you're thinking about making videos on social media just go ahead and do it on TikTok alone I've got 500 videos plus I've also got the same amount of videos on Instagram and YouTube and all other social media platforms thank god it's been unbelievable for my business and I really have grown a lot from doing it again if you're thinking about doing content just start do it straight away at the beginning it's difficult we know it's awkward but just do it and I promise you you will see the results.

Social and personal-brand work can become a lead engine when publishing, proof, and referral loops are measured together. Main topics: Social and personal-brand growth engine.

What Hitting 100,000 Followers on TikTok Taught Me 🎥 I’ve officially ...


This might be the craziest SEO stunt I've ever seen. Did you know that driving directions directly impact your rankings on Google? So if someone completes a drive from their location to your location, to your actual business, your rankings will absolutely increase. So Holly Starks did this amazing test where she put 100 cell phones in the back of her vehicle, set up driving directions from her place to the business, and that businesses rankings went from like almost nothing in the 20s right up to No. 1. So this proved that driving directions have a major impact on rankings.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

This might be the craziest local SEO stunt I’ve ever seen. Holly Star...


You need to be careful about editing these five sections of your Google Business Profile. If you make too many edits in too short of a period of time on these five sections, it could cause a suspension or revocation of your Google Business Profile. So the five sensitive sections of your Google Business Profile are 1 business name, 2, phone No. 3 address, 4 categories and 5, the website. You're out. If we have to edit these sections for any of our clients in our SEO agency, then we'll make an edit to one of them, wait a few days, then make a change to the next one, wait a few days, then make a change to the other one, wait a few days. If you pepper your Google Business Profile with a bunch of changes to these sensitive fields, you can really cause problems with your listing, get it suspended, have to re verify it. Still a pain in the butt. So be careful and pace your edits for any of these sensitive sections and follow for more local SEO tips.

How NOT to get your Google Business Profile suspended: space out your...


It's one week later and as promised, I'm gonna announce the winner of the microphone. Now. Before I do, I wanna thank everyone who entered. Obviously. I also wanna thank everyone who took the time to follow my pages. I hope you're enjoying the content. Without further due, we're gonna choose the winner. As you can see over here, the way that we're doing it is that there's an app, I'm inserting all the data into it and it's going to choose a random winner for us. The winner of the Mark is this car by the name of Dev. I'm gonna reach out to him on TikTok and wherever he's in the country, I'm gonna send the Mark to him and hopefully it should be there any day. Once again, guys, thank you for entering. Keep on following my page because I plan to do a lot more of these giveaways in the New Year.

Search features can vary by country and surface, so visibility checks need location-aware monitoring. Main topics: Search feature availability monitoring.

The winner of the microphone is @user923143011 Thanks everyone for en...


Google is watching absolutely everything we're doing online. They're watching what businesses you click on, how much time you spend on a listing, which photos you're clicking on, how much time you spend watching videos. All of this data, they're using it to rank local businesses. So local businesses need to think about this and optimize their profile for engagement signals. That means making sure that your profile has tons of photos, tons of videos, tons of great content on your Google Business Profile so that people that click to your listing spend time on your listing and they spend more time clicking around your listing. Every one of those clicks is registering with Google. Behavioral signals is one of the most important ranking signals of 2026.

Google is watching everything you’re doing online, and they’re using ...


If you're seeing this without having watched part 1, it's fine, You can watch this and then go back. I'm gonna talk about off-page SEO. Mainly link building. Back in the day you could just go and buy links from high authority sites. There was a huge emphasis on domain authority and how this would help you rank for more competitive keywords. This isn't really working nowadays. If you wanna rank on ChatGPT, you don't even necessarily need to be linked. Unlinked brand mentions actually count for a lot. This is obviously much harder to track and it can be harder to control, but it's easier to build. As of right now, links are still the currency. People are charging a lot for links. This is a really good opportunity that I don't think is gonna be around for very long. gonna cotton on super quick. And then even having your brand's name mentioned somewhere without a link cost you. When it comes to ranking on Google, you do still need links. But not the spammy links that you can buy like 500 of for $100. Those days are long gone. Less links of a higher quality is much more effective. And the best way to do this is responding to journalists when they're looking for experts. In industries to provide them quotes or more information about something that they're writing about. In exchange for your quote, they will link to your website in their article. I use this method a lot. I've got clients links with Medical News Today, The Huffington Post, the independent. It's effective, it works, and it's actually much easier to DIY cause you're the expert...

If you're seeing this without having watched part 1, it's fine, You can watch this and then go back. I'm gonna talk about off-page SEO. Mainly link building. Back in the day you could just go and buy links from high authority sites. There was a huge emphasis on domain authority and how this would help you rank for more competitive keywords. This isn't really working nowadays. If you wanna rank on ChatGPT, you don't even necessarily need to be linked. Unlinked brand mentions actually count for a lot. This is obviously much harder to track and it can be harder to control, but it's easier to build. As of right now, links are still the currency. People are charging a lot for links. This is a really good opportunity that I don't think is gonna be around for very long. gonna cotton on super quick. And then even having your brand's name mentioned somewhere without a link cost you. When it comes to ranking on Google, you do still need links. But not the spammy links that you can buy like 500 of for $100. Those days are long gone. Less links of a higher quality is much more effective. And the best way to do this is responding to journalists when they're looking for experts. In industries to provide them quotes or more information about something that they're writing about. In exchange for your quote, they will link to your website in their article. I use this method a lot. I've got clients links with Medical News Today, The Huffington Post, the independent. It's effective, it works, and it's actually much easier to DIY cause you're the expert. I definitely planned to get to technical SEO in this video as well, and I haven't had time, so let me know a part 3 on that.

Replying to @David Janes How to do website SEO that actually works (for Google search and ChatGPT search) - part 2... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: AI visibility / off-page SEO, link building / digital PR, risk/avoid / link spam, SEO research and tooling workflow.

Replying to @David Janes How to do website SEO that actually works (for Google search and ChatGPT search) - part 2.  This is off-page SEO for beginners crossed with linkbuilding for beginners.  It’s amazing how many people working on Google SEO, ChatGPT SEO or any kind of AI SEO don’t really get this. Buying random backlinks isn’t the SEO strategy you need anymore. You need website authority, digital PR and brand mentions. You don't even necessarily need a link - unlinked brand mentions play a part too.  #websiteseo #offpageseo #googleseo #aisearch #digitalpr

AI visibility / off-page SEO
link building / digital PR
risk/avoid / link spam
SEO research and tooling workflow


What is topical authority for s. E. O. If you want to rank the long term for Google, I want you to stop thinking about keywords and search volume. Instead, I want you to start thinking about authority, specifically topical authority. Topical authority is an s. E. O. Concept that measures a website's perceived authority or knowledge on a specific topic. It's important to know that topical authority is different to domain authority. The main authority measures how strong you are based on the backlinks that are coming at your website. Topical authority on the other hand measures your knowledge and your expertise in a certain topic or bucket. Think about it this way. If you sell coffee, you don't just write about coffee and coffee beans, you write about the history of coffee, different roasting techniques, the best cups for coffee. You want to have it that Google has no choice but to put your website on the top of all the search results because you are seen as the authority in the coffee niche. So why does Google care so much about topical authority? It's very simple. It comes down to trust. Google has moved to something called eat. Eat stands for experience, expertise, authoritativeness and trustworthiness. When you pull topical authority, you're proving to Google that you're not just writing one lucky post that is gonna rank you, proving to Google that you are the source of expertise in your niche. The Haribul topical authority in SEO The most common and best way is the pillar and cluster technique. First thing that you do is you build your hub or your pillar page...

What is topical authority for s. E. O. If you want to rank the long term for Google, I want you to stop thinking about keywords and search volume.

Instead, I want you to start thinking about authority, specifically topical authority. Topical authority is an s. E. O.

Concept that measures a website's perceived authority or knowledge on a specific topic. It's important to know that topical authority is different to domain authority. The main authority measures how strong you are based on the backlinks that are coming at your website. Topical authority on the other hand measures your knowledge and your expertise in a certain topic or bucket.

Think about it this way. If you sell coffee, you don't just write about coffee and coffee beans, you write about the history of coffee, different roasting techniques, the best cups for coffee. You want to have it that Google has no choice but to put your website on the top of all the search results because you are seen as the authority in the coffee niche. So why does Google care so much about topical authority?

It's very simple. It comes down to trust. Google has moved to something called eat. Eat stands for experience, expertise, authoritativeness and trustworthiness.

When you pull topical authority, you're proving to Google that you're not just writing one lucky post that is gonna rank you, proving to Google that you are the source of expertise in your niche. The Haribul topical authority in SEO The most common and best way is the pillar and cluster technique. First thing that you do is you build your hub or your pillar page. That is your massive overriding guide about your core topic.

But you don't go into the minor new details of that specific topic on that pillar page. When you go into the full details, that is what you call your cluster pages or your subtopical pages. So for example, let's say your pillar page was about SEO. Your cluster content could be backlinks, local SEO, search volume and a whole lot more.

Then finally, you have to do internal linking. You have to do internal linking from your pillar pages to your cluster pages and then the cluster pages to the other cluster pages and then your cluster pages back to the pillar page. If you really want to build long standing SEO, you have to start understanding topical authority today. If you want to learn more about SEO, give me a follow.

I post videos daily and I'm sure you really will enjoy the content.

What is Topical Authority for SEO? 🧐 Topical authority is about provi...


And get shown more in ChatGPT? Uh, yeah. Go to ChatGPT, put in your prompt fashion trends for this winter. Right click inspect. Go to network in the URL, copy what comes after forward, slash C. Paste it in the filter. Now refresh the page. Click the orange brackets with the code you just put in. Go to response. Search this code for the word queries. Now you can see what ChatGPT searched the web with. Use the language that ChatGPT is searching with. Put it in your content as H2 sections. Or create entirely new pieces of content for exactly what ChatGPT is searching. That is how you get shown more in ChatGPT. And to learn my exact method of doing SEO that gets paying customers, go to compactkeywords.com.

How brands can get shown more in ChatGPT. Go to ChatGPT, put in your prompt. Right click, inspect. Go to network. In the URL, copy what comes after /c/... The creator says ChatGPT web-search query language can be inspected in network responses and reused for H2s or new content. Main topics: ChatGPT query research.

How brands can get shown more in ChatGPT. Go to ChatGPT, put in your prompt.  Right click, inspect. Go to network. In the URL, copy what comes after /c/. Paste it in the filter. Now refresh the page.  Click the orange brackets with the code you just put in.  Go to response. Search the code for the word “queries”. Now you can see what ChatGPT searched the web with. Use the language that ChatGPT is searching with, put it in your content as H2 sections, or create entirely new pieces of content for exactly what ChatGPT is searching. That is how you get shown more in ChatGPT. And to learn my exact method of doing SEO that gets paying customers, go to compactkeywords.com #answerengineoptimization #generativeengineoptimization #searchengineoptimization #digitalmarketing


Here's how to vibe code a startup into a unicorn. First Vibe Code the most simple web app possible. Bubble.io is great for beginners. Here you use natural language to have your app made. Make it freemium, use free for X many times, then you have to pay. Then launch it on Product Hunt and betalist. It probably won't go viral, but it will be good for getting initial backlinks. Make social media posts for it and post one time a week. Make search engine optimization landing pages like this target specifically people looking for what your new web app does. But they don't know a brand, which is why they are searching. Here's an example remote signature tool for video production companies. You target every use case possible across niches. My free daily search engine optimization podcast talks all day long about this. This is a good episode to start with. You'll eventually start ranking on Google and AI if you do the SEO fundamentals right. And some external marketing people who find your pages will say this is perfect, or more likely this is close to what I'm looking for, but can you build this? Which was created because the co founder of Justin.tv asked why users were streaming themselves playing video games on Justin.tv. The user said we wanna make money playing video games, so Twitch was created to help people do just that. Billion dollar company by actually listening to users. Alternatively, when enough people request the same thing, build that. Next, make more SEO landing pages in the same style for these new features...

Here's how to vibe code a startup into a unicorn. First Vibe Code the most simple web app possible. Bubble.io is great for beginners. Here you use natural language to have your app made. Make it freemium, use free for X many times, then you have to pay. Then launch it on Product Hunt and betalist. It probably won't go viral, but it will be good for getting initial backlinks. Make social media posts for it and post one time a week. Make search engine optimization landing pages like this target specifically people looking for what your new web app does. But they don't know a brand, which is why they are searching. Here's an example remote signature tool for video production companies. You target every use case possible across niches. My free daily search engine optimization podcast talks all day long about this. This is a good episode to start with. You'll eventually start ranking on Google and AI if you do the SEO fundamentals right. And some external marketing people who find your pages will say this is perfect, or more likely this is close to what I'm looking for, but can you build this? Which was created because the co founder of Justin.tv asked why users were streaming themselves playing video games on Justin.tv. The user said we wanna make money playing video games, so Twitch was created to help people do just that. Billion dollar company by actually listening to users. Alternatively, when enough people request the same thing, build that. Next, make more SEO landing pages in the same style for these new features. Now you're getting customers and adding new features based on what users actually want. Your SEO is scaling with real use case page. This. Reinvest into other marketing channels. Diversify. Grow staff. Get real devs. Have internal arguments. Get burnt out. Take a vacation, return to the grind. Keep building based on what people request or why users are actually doing things. You get the idea. This is a very, very, very simplified video. But most people don't actually target users who are looking for them. So do that. Talk to users and find out what they want and why they are doing what they are doing.

Here's how to vibe code a startup into a unicorn. First vibe code the most simple web app possible. Bubble.io is great for beginners here, you use natural language to have... New web apps can target people searching for use-case-specific solutions before those users know a brand. Product Hunt and BetaList launches are framed as useful for initial backlinks even if they do not go viral. Main topics: Launch SEO / backlinks, Programmatic SEO / startup growth.

Here's how to vibe code a startup into a unicorn. First vibe code the most simple web app possible. Bubble.io is great for beginners here, you use natural language to have your app made. Make it freemium, "Use free for x many times, then you have to pay." Then launch it on Product Hunt and BetaList. It probably won't go viral, but it will be good for getting initial backlinks. Make social media posts for it, and post one time a week. Make search engine optimization landing pages like this. Target specifically people looking for what your new web app does, but they don't know a brand, which is why they are searching.  Here's an example, Remote Signature Tool for Video Production Companies. You target every use case possible across niches.   My free daily search engine optimization podcast talks all day long about this.  This is a good episode to start with.  You will eventually start ranking on Google and AI if you do the SEO fundamentals right and some external marketing. People who find your pages will say, "This is perfect." Or more likely, "This is close to what I'm looking for, but can you build this?" Twitch was created because the co-founder of Justin.tv asked why users were streaming themselves playing video games on Justin.tv. The users said, "We wanna make money playing video games." So Twitch was created to help people do just that. Billion dollar company by actually listening to users.  Alternatively, when enough people request the same thing, build that next. Make more SEO landing pages in the same style for these new features.  Now you're getting customers and adding new features based on what users actually want. Your SEO is scaling with real use case pages, reinvest into other marketing channels, diversify, grow staff, get real devs, have internal arguments, get burnt out, take a vacation, return to the grind, keep building based on what people request or why users are actually doing things. You get the idea. This is a very, very, very simplified video, but... Most people don't actually target users who are looking for them, so do that.  Talk to users and find out what they want and why they are doing what they are doing. #startups #searchengineoptimization #growthhacking #ycombinator

Launch SEO / backlinks
Programmatic SEO / startup growth


So it turns out someone's impersonating me on TikTok. They're using my name, my profile picture, and posting my videos. So if you get a DM from me, it's probably not me. It's probably this loser trying to scam you. I have reported this to TikTok multiple times now.`n`nAnd each time TikTok's automated response has told me that this does not violate their community guide and that just because I don't like this person's content doesn't mean it should be taken down. So just so you know, my handle is TJ Robertson 52 and I generally don't DM people.

PSA: I don't DM people. If you got a message from "me," it's a SCAMMER. My real handle is @tjrobertson52 🚨 #ScamAlert #FakeAccount #TikTokScam #PSA AI productivity tools are most useful when tied to a repeatable workflow such as dictation, browser control, automation, or content operations. Main topics: AI productivity and automation tooling, brand protection / impersonation.

AI productivity and automation tooling
brand protection / impersonation


Semrush 1 is the answer for you if you're serious about ranking on Google and AI. Models like Chat, G t and Perplexity for yours SEO software relied only on Google data but things have changed in the search world. People are going on to chat, G P t, Perplexity and all other AI models to look for what they want. Until recently you couldn't have a tool that was giving you the data of both of search and AI models until now. Semrush 1 changes everything completely. What it does is that combines the tools that we've always used such as keyword research, competitive analysis and site audits with brand new tools for AI insights. Now finally in one tool I can see how my clients are appearing in Google but also in the AI answers as well. Semrush 1 gives us a whole lot of information about prompt engineering about how to come up in the prompts and how competitors are coming up in those prompted answers. Semrush 1 has totally transformed how I do my work. Now for my clients that want to rank in SEO and AI if you're serious about ranking in both, I would suggest that you go check out Semrush. Now I've put a an affiliate link in the comments below so if you want to try it out, please try use that code.

Semrush One Combines Traditional SEO with AI Visibility @Semrush  Sem...


So ChatGPT 5.2 is out, and I think it's better than we all expected it to be. The reason expectations were generally low is because this model seemed to be rushed out in response to Gemini 3. Well, it doesn't seem 5.2 is much smarter than 5.1. It does seem significantly more capable. So what do I mean by that? It seems it can handle a lot more context without making mistakes, and generally hallucinates less. It also seems like they were specifically focused on improving the product for the workplace with this release. ChatGPT has always been the leader for consumers, but Claude and more recently Gemini have been eating up more and more of the enterprise use. ChatGPT 5.2 seems like a direct response to that, and I think this has some real implications about the future of work. While we're still figuring out what 5.2 is capable of, it does seem like there's a whole new category of work that can now be done by a large language model. Most of this is the kind of work that is done in spreadsheets. Or at least it could be done in a spreadsheet. For any task where you want to give the model a lot of information and you want the model to really consider all the information and iterate over it multiple times. For providing the output in a specific structure, it seems like 5.2 is the best model for that right now. And again, it's not That it's smarter. Gemini 3 is almost definitely the smarter model right now. It's just that it's willing to spend a lot more tokens. Google's just much more focused on efficiency, which I do ultimately think is going to be the winning strategy...

So ChatGPT 5.2 is out, and I think it's better than we all expected it to be. The reason expectations were generally low is because this model seemed to be rushed out in response to Gemini 3. Well, it doesn't seem 5.2 is much smarter than 5.1. It does seem significantly more capable. So what do I mean by that? It seems it can handle a lot more context without making mistakes, and generally hallucinates less. It also seems like they were specifically focused on improving the product for the workplace with this release. ChatGPT has always been the leader for consumers, but Claude and more recently Gemini have been eating up more and more of the enterprise use. ChatGPT 5.2 seems like a direct response to that, and I think this has some real implications about the future of work. While we're still figuring out what 5.2 is capable of, it does seem like there's a whole new category of work that can now be done by a large language model. Most of this is the kind of work that is done in spreadsheets. Or at least it could be done in a spreadsheet. For any task where you want to give the model a lot of information and you want the model to really consider all the information and iterate over it multiple times. For providing the output in a specific structure, it seems like 5.2 is the best model for that right now. And again, it's not That it's smarter. Gemini 3 is almost definitely the smarter model right now. It's just that it's willing to spend a lot more tokens. Google's just much more focused on efficiency, which I do ultimately think is going to be the winning strategy. But right now Gemini just feels kind of lazy compared to ChatGPT and Claude. Now I do think Opus 4.5 gives 5.2 a run for its money with this kind of work, but when you're able to provide very clear instructions and request a very specific structure for the output, 5.2 seems to be the current leader for this spreadsheet type work. And when I say it like that, it might seem like it's a small subsection of work, but I think we need to start rethinking how we do a lot of the work we currently do. I feel like we're probably only utilizing 10 or 20% of what these large language models can do right now. What 5.2 has done for me is shine a spotlight on this skill that we just lack the skill of restructuring our work so it's conducive for a large language model, and it's probably not very helpful in the abstract. So let me tell you how this has affected how I run my business.`n`nIt's really making me pivot away from how I've been doing things, which is creating SOPs that anyone can follow, and more towards just training and coaching my teams on how to properly use large language models. My thinking is that if I can make a step by step checklist, I'll eventually be able to automate that. But someone who really understands how to use a large language model to work efficiently and to improve the quality of their work is going to be incredibly productive and valuable going into 2026.

ChatGPT 5.2 vs Gemini 3 vs Opus 4.5: 5.2 isn't smarter, it's MORE CAPABLE. Game-changer for workplace AI 👀 The skill that matters in 2026?... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI operations / work design, AI visibility and answer readiness.

ChatGPT 5.2 vs Gemini 3 vs Opus 4.5: 5.2 isn't smarter, it's MORE CAPABLE. Game-changer for workplace AI 👀 The skill that matters in 2026? #ChatGPT #AI #FutureOfWork #ProductivityTips #AITools

AI operations / work design
AI visibility and answer readiness


The shareable image preview for your website is always neglected. It's called an OG image. This is what remove BG, the remove background tool, did. At first it was plain, gave very little insight into what the tool actually did. Changed it to this. You see the background being perfectly removed from somebody, even with one of the hardest things, hair. When your website is shared, most people will not click into it. Most people will just see this image. It's worth spending a lot of time on it so you can maximize click through rate.

The shareable image preview for your website is ALWAYS neglected. It's called an OG image. When your website is shared, most people will not click into it... The creator says share preview images matter because many users see only the OG image before deciding whether to click. Main topics: OG image CTR.

The shareable image preview for your website is ALWAYS neglected.  It's called an OG image. When your website is shared, most people will not click into it. Most people will just see this image. It's worth spending an extraordinary amount of time on it so you can maximize click through rate. #searchengineoptimization #digitalmarketing #conversionrateoptimization #webdevelopment


If you follow SEOs on TikTok, you might have heard of the term citations before. So what is a citation and why does it help your SEO? So citation is a mention of your business's name, address, and phone number somewhere out on the web, typically directories, so like Yellow Pages, Yelp, that kind of thing. And how do they help your SEO? Well, Google's looking to find your business on all the places they expect to see your business. So most businesses are expected to be found on the Better Business Bureau, on Yellow Pages, on Facebook. So all these sites are actually really important to make sure that your business is listed on. It's a real trust factor for Google to know that you are a real business, that you exist. And you get a little bit of a benefit from the link on some of these sites as well. So it's a trust factor and it's also a prominence factor. If you have more mentions around the web than your competition, then that can actually give you a little bit of a boost over your competition. So I hope this helped. And follow for more tips.

What are Local SEO citations? A citation is just a mention of your bu...


Most SEO agencies want you to think that SEO is really complicated. They'll send you proposals with 20 super technical sounding things they need to do to optimize your website. The truth is, while there are hundreds of things you can do to improve your visibility online, there are really only two things that make up 90% of the difference. They aren't technical at all. The first is creating content optimized for the terms people search for before purchasing your products or services. The word optimize there can be kind of scary. There are dozens of things you can do to better optimize your content, but there's just a few that make up most of the difference. You wanna get the main term you're trying to rank for in your H1 and meta title, and if possible, your URL slug, and then get any smaller secondary terms in H2s or subheadings. This, of course, applies not just to new content you're creating, but any content that already exists on your website, including most importantly, your homepage. And the second thing that matters are links or mentions of your brand around the internet. Links are important for ranking in traditional search, and mentions are important for showing up in large language models.`n`nMore specifically, you want links from relevant sites that Google trusts, and mentions from the pages that large language models are already citing when people are looking for your products or services. Now for local businesses, there is a third important factor and that's your Google Business Profile...

Most SEO agencies want you to think that SEO is really complicated. They'll send you proposals with 20 super technical sounding things they need to do to optimize your website. The truth is, while there are hundreds of things you can do to improve your visibility online, there are really only two things that make up 90% of the difference. They aren't technical at all. The first is creating content optimized for the terms people search for before purchasing your products or services. The word optimize there can be kind of scary. There are dozens of things you can do to better optimize your content, but there's just a few that make up most of the difference. You wanna get the main term you're trying to rank for in your H1 and meta title, and if possible, your URL slug, and then get any smaller secondary terms in H2s or subheadings. This, of course, applies not just to new content you're creating, but any content that already exists on your website, including most importantly, your homepage. And the second thing that matters are links or mentions of your brand around the internet. Links are important for ranking in traditional search, and mentions are important for showing up in large language models.`n`nMore specifically, you want links from relevant sites that Google trusts, and mentions from the pages that large language models are already citing when people are looking for your products or services. Now for local businesses, there is a third important factor and that's your Google Business Profile. You wanna make sure that's completely filled out and you wanna get as many reviews as possible. Why do SEO agencies propose this big list of technical sounding tasks? Well, there's two reasons. One is it makes it look like you're getting a bunch of work for your money, when in reality most of these tasks are one time tasks that don't take a lot of time. And two, it makes it much easier for them to take credit for any gains you have in visibility. Your visibility is naturally going to go up and down based on algorithm changes. And if you're a growing business, your visibility is naturally going to go up as a result. This makes it very easy for SEO. Agencies to take credit for all the wins. If they've given you a list of 20 tasks they've done to improve your visibility, it's easy to be like, oh yeah, those wins are definitely because of those things we were doing. And then it's equally as easy to explain away the losses. You can just say, oh, there was an algorithm update, it was outside of our control. And of course, both of those things actually do happen. It's the sliver of truth that makes them believable. The things that actually make a difference though, are much easier to track. If you create a new piece of content or you optimise An existing piece of content. It's easier to track how much traffic that content gets from search as a result.

How to evaluate an SEO Proposal: most agencies overcomplicate it on purpose 👀 Only 2 things make 90% of the difference #SEO #DigitalMarketing #SmallBusiness The creator says most visibility gains come from purchase-intent content plus links or brand mentions around the internet. Main target terms should appear in the H1, meta title, and if possible the URL slug, with secondary terms in H2s or subheadings. For local businesses, the creator presents Google Business Profile as a third important visibility factor. Main topics: Local SEO / GBP, On-page SEO, SEO prioritization.

Local SEO / GBP
On-page SEO
SEO prioritization


Marketing person at Barilla deserved like 10 promotions for this. Barilla Pasta brand playlists on Spotify for different pasta dishes. Each playlist is the exact length of time it takes to cook the different type of pasta. Absolute carbonara 6 songs, 19 minutes. Mixtape spaghetti 5 songs, 9 minutes. Best Song Penny 5 songs, 11 minutes. 550,000 followers on Spotify. Lots of marketers get too deep in the weeds with data and forget to have fun like this. This is so smart.

The marketing person at Barilla deserved like 10 promotions for this. Barilla, pasta brand. Playlists on Spotify for different pasta dishes, each playlist is the exact length... Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable. Main topics: Brand campaign mechanics and memorable hooks.

The marketing person at Barilla deserved like 10 promotions for this. Barilla, pasta brand. Playlists on Spotify for different pasta dishes, each playlist is the exact length of time it takes to cook the different type of pasta. Absolute Carbonara, 6 songs, 19 minutes. Mixtape Spaghetti, 5 songs, 9 minutes. Best Song Penne, 5 songs, 11 minutes. 550,000 followers on Spotify! Lots of marketers get too deep in the weeds with data and forget to have fun like this. This is so smart. #viralmarketing #marketing #digitalmarketing #creativemarketing


Here's a local SEO hack your grandmother definitely doesn't know about. Add services in your Google Business Profile. But that's not the hack. The hack is to add emojis to the titles of those services. This way when Google shows your business in the search results, you can sometimes get this special little tag, this called provides, and that emoji will stand out in the search results. When you have that, your rankings will not even be impacted at all. But when you have that, shit, it's hard to ski. That's your advice. Oh my God.

Did you know you can add emojis to the titles of the custom services ...


Be careful of agencies and website developers that are promising you that they'll rank you on AI SEO but have no idea about SEO itself here's an analogy imagine you go to a personal trainer that sells you steroids but they haven't even shown you how to squat and how to do the exercises properly it's a similar thing with websites no matter how much fancy talk these web developers are telling you that you're gonna be found on AI and they're gonna put all these tools and all these fancy things if your fundamentals of SEO have not been done you are just not going to be found by fundamentals we're talking your H1s, your page titles, your page descriptions, your image alt text and a whole lot more please don't fall for this hype if you want to check if a company knows what they're doing for AI check their tracker record for SEO SEO takes time for example, I've been doing SEO for 20 years and the AI SEO that we build on top of it is built on the fundamentals of search engine optimisation there are so many dodgy agencies out there and web developers that see that there's a quick buck to be made by promising you all these AI whistles if they don't understand SEO and importantly if they don't have a Track record of s, C O, there's no ways that can help you get improved on AI models.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

AI SEO — Be Careful of Scammers ‼ A lot of agencies, experts, and we...


I wanna talk about a black hat SEO tactic that's becoming more common recently. It's called CTR or click through rate manipulation. This is a tactic that can help you rank higher in Google search results, but it breaks their terms of service. And yes, it really can work. So I wanna talk about what it is, how it works, and why I still recommend against it.`n`nIf you've ever seen a competitor suddenly start ranking at the top of Google despite having worse reviews, less authority, and worse website content, there's a good chance they were using CTR manipulation. This is typically going to happen in the local map results, but it can also happen in Google's blue organic links. So what is CTR? This is when someone sends a bunch of bots to search Google for a keyword you want to rank for and then scroll down Google search results and click on the website that you want to rank. And if you do this enough, you can trick Google into thinking that people really like this brand or company for that particular term. And as a result, Google will move you to the top of the search results. This is the same algorithm Google uses to catch trending brands or stories. The number of simulated searches you need to send depends on how many searches there are typically for this keyword. But the first thing to point out is that this is a temporary lift. As soon as you stop simulating those searches, your rankings will return back to where they were. The second is that Google's getting better and better at detecting this kind of bot traffic...

I wanna talk about a black hat SEO tactic that's becoming more common recently. It's called CTR or click through rate manipulation. This is a tactic that can help you rank higher in Google search results, but it breaks their terms of service. And yes, it really can work. So I wanna talk about what it is, how it works, and why I still recommend against it.`n`nIf you've ever seen a competitor suddenly start ranking at the top of Google despite having worse reviews, less authority, and worse website content, there's a good chance they were using CTR manipulation. This is typically going to happen in the local map results, but it can also happen in Google's blue organic links. So what is CTR? This is when someone sends a bunch of bots to search Google for a keyword you want to rank for and then scroll down Google search results and click on the website that you want to rank. And if you do this enough, you can trick Google into thinking that people really like this brand or company for that particular term. And as a result, Google will move you to the top of the search results. This is the same algorithm Google uses to catch trending brands or stories. The number of simulated searches you need to send depends on how many searches there are typically for this keyword. But the first thing to point out is that this is a temporary lift. As soon as you stop simulating those searches, your rankings will return back to where they were. The second is that Google's getting better and better at detecting this kind of bot traffic. And so unless you're doing it in a very sophisticated way, there's a good chance Google's just going to filter out that information. But the main reason I highly discourage people from using CTR manipulation that if Google catches you, they can completely remove you from Google Maps. And this can be devastating for a local business. For most local businesses, your Google business profile is more important than your website. And this is becoming even more true as people more often get their recommendations from large language models. These models often pull information from your Google Business profile. So what if you don't have a Google Business profile and you aren't a local business? There's definitely less risk in that case. However, a lot of people have reported this tactic backfiring. The theory is that this bot traffic is low quality, not spending time engaging with your website. And if Google is using those engagement metrics to determine ranking, that could have a negative impact. Now, SEO's debate whether that's true or not. Personally, I choose not to mess with anything that might get me penalized by Google. If you decide to roll the dice, just know you're playing with fire. Do you want to report one of your competitors? Make sure you're confident that they're using CTR manipulation. Or something similar. Then you'll next have to determine if they're using this to increase their rankings in the local map results or in the organic blue links. CTR is more commonly used in the local map results as that's where it's most effective. To report someone for this, you'll have to use Google's business redressal complaint form. And if you suspect that they're using CTR to influence their organic blue links, you'll have to use Google's Search Quality User Report.

What is CTR Manipulation? If your competitor suddenly outranks you with worse content, they might be using bots to game Google... CTR manipulation can create a temporary ranking lift, but the creator warns it breaks Google terms and can risk Maps removal or ranking harm. Main topics: Risk/avoid / CTR manipulation.

What is CTR Manipulation? If your competitor suddenly outranks you with worse content, they might be using bots to game Google. Here's why that's a terrible idea 👇 #SEO #GoogleMaps #BlackHatSEO #DigitalMarketing


Google Search Console is starting to show you traffic to your social media channels. I wanna talk about why I'm so excited about this and why social media is becoming more important for your SEO campaign. So over the last year or two, Google has added more and more social media posts to their search results. Instagram posts, X post videos like TikTok, YouTube, LinkedIn posts, LinkedIn articles. The post from nearly every social media platform can now appear in Google search results. And especially for smaller brands without a lot of authority, it's typically much easier to rank for competitive terms with a social media post than it is from your own website. This is often called parasite SEO and it's very effective. Right now. Large language models also love social media posts, especially Reddit and Facebook groups. We've never really been able to see what traffic we're getting from Google Search to these social media channels. If you don't know, Google Search Console is a free tool that lets you see traffic from Google's organic search to your website. It shows you what people are actually searching for, where you ranked and what pages got clicks. It is by far the most actionable data available to you as an SEO. we'll finally have that same data for our social media channels. But the reason this is so exciting is because almost no one is optimizing their social media posts for Google search right now. Often times all you have to do is put the keyword you want to rank for at the front of your title or caption...

Google Search Console is starting to show you traffic to your social media channels. I wanna talk about why I'm so excited about this and why social media is becoming more important for your SEO campaign. So over the last year or two, Google has added more and more social media posts to their search results. Instagram posts, X post videos like TikTok, YouTube, LinkedIn posts, LinkedIn articles. The post from nearly every social media platform can now appear in Google search results. And especially for smaller brands without a lot of authority, it's typically much easier to rank for competitive terms with a social media post than it is from your own website. This is often called parasite SEO and it's very effective. Right now. Large language models also love social media posts, especially Reddit and Facebook groups. We've never really been able to see what traffic we're getting from Google Search to these social media channels. If you don't know, Google Search Console is a free tool that lets you see traffic from Google's organic search to your website. It shows you what people are actually searching for, where you ranked and what pages got clicks. It is by far the most actionable data available to you as an SEO. we'll finally have that same data for our social media channels. But the reason this is so exciting is because almost no one is optimizing their social media posts for Google search right now. Often times all you have to do is put the keyword you want to rank for at the front of your title or caption. We've been doing this for our clients lately and while it doesn't always work, it is surprising how often we can get on the page 1 for a fairly competitive term. And these are from channels that have almost no following or views. However, having data from Google Search Console to see what terms people are actually searching for before seeing these posts in Google search results will be a game changer. Right now, you can only add social media channels if Google themselves identifies the relationship between the channel and your website. But it looks like eventually you'll be able to link them yourself.

How to rank social media posts in Google Search - Google Search Console now tracks your social traffic! Put keywords at the front of captions to rank... Google Search Console is beginning to expose traffic to social channels, making social posts more measurable as search assets. Social posts can rank for competitive Google terms, especially for smaller brands, and keyword-frontloaded captions may help. Main topics: Social posts / search visibility, Social SEO / Google Search Console.

How to rank social media posts in Google Search - Google Search Console now tracks your social traffic! Put keywords at the front of captions to rank. Almost nobody's doing this yet 👀 #SEO #SocialMediaSEO #GoogleSearch #ContentTips #MarketingHack

Social posts / search visibility
Social SEO / Google Search Console


This personal credit company launched an app. It was a competitor to Tinder. You could only join if your credit score was over 675. And this went viral because it annoyed some people. Some people loved it. Others just thought it was plain interesting. So it went viral. It was getting all these links. But kicker, they never actually built the app. The journalist never even tried it. But it looked like it was real, but it wasn't. They didn't build it. They just had to announce it. And that announcement went viral and attracted all these links. So you can even do a viral stunt like this. Linkable assets are so exciting. An asset that is cool, useful, interesting. And websites, other websites give backlinks to it, which increases the domain authority of the website with the linkable assets, so that website can go after more competitive keywords.

Getting backlinks on easy mode #searchengineoptimization #digitalmarketinghacks #growthhacking #backlinks SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: risk/avoid / linkable assets, SEO research and tooling workflow.

risk/avoid / linkable assets
SEO research and tooling workflow


This guy added a TLDR to his pages to increase conversion rate by 33%. For articles, he added a short 2 to 3 sentence summary at the top. The summary gave the main points right away. For product pages, he wrote a summary of the product's features and benefits, placed right under the title. The short 2 to 3 sentence TLDR this guy saw an increase in conversions of 33% across articles and product pages. People want to make faster decisions, there's less confusion, it's a better UX, it's a better user experience. Someone in the comments even gave a TLDR in the page title. The main answer was right there, but people still clicked into the article to read it. TLDR method is similar to bottom of funnel Search Engine Optimization, which has a very short description of the product right in the hero section. People want their answers fast. The TLDR is a great addition to any SEO strategy.

How to increase conversions by 33%.. (Srs) #searchengineoptimization #conversionrateoptimization #digitalmarketing #growthhacking A reported TLDR block near the top of articles or product pages increased conversions by 33% by giving users faster clarity. Main topics: CRO / answer-first content.


Okay, I just got a call from Mr Rutter. We had them out yesterday to do a little drain cleaning. So I get this phone call and they're like, oh, hey, this is Mr Rutter. We're just following up to make sure that you, you know, you have the guys out yesterday. I hope everything was good. Were they able to answer all your questions? I'm like, yeah, everything was good and you, you got your invoice. Every, any questions about that? I'm like, no. And so then she says, and this is the magic. She says, okay, well, uh, you know, the guys really appreciate getting any uh, online reviews. You can go to our Google listing and leave us a review. They would really appreciate that. So, uh, you know, thanks so much. I'm, I'm thanks for using Mr Ritter. We really appreciate it. So the personalized phone call is so smart if you want to get reviews. And let me show you something. I was just like, how many reviews does Mr Rutter have? Look at this. Alright, so I searched for uh, you know, Drain Cleaning Edmonton and you can see Mr Rutter is like right in the top here like, but look at the difference like clog zap drain cleaning 53 reviews. Uh, CSL sewer cleaner 52 reviews and Mr Rutter 2.5, 1,000 reviews. What the hell? And so I clearly their strategy is working and you know, you might wanna consider doing it yourself. It's so clearly this is a very smart strategy. And if you want more reviews, you might wanna do this too. Follow for more tips.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

If you want more reviews, call your customers. Seriously. A company d...


Here's why I've made the move from Yoast to Rankmath to help my clients with s c 0. Anyone who knows me and has watched my videos knows that I've been a long time Yoast user. I really like the way that it works and it really is great for SEO. But recently I discovered Rankmath and the truth is the decision has been quite easy to move over. Here are a few reasons. The first important thing has to be the price issues. If I comparing Yoast Premium compared to Rankmath Premium, it really makes a big massive difference for me and my clients. There are a few other reasons why I've decided to make the choice. The file size of the applications. Yoast is quite a bit heavier compared to Rankmath and as we know, faster websites rank better. Some of the other things that I like that Rankmath offers that Yoast just doesn't give is the automated image SEO. This really is great and it helps the SEO quite a lot. The advanced schema options that Rankmath gives. This really is so much better than the options that Yoast gives me. The next thing is the Google keyword suggestions. I find the information that I'm getting from Rankmath so much better than what I was getting from Yoast. The next thing that I like from Rankmath is the ability to write page titles and page descriptions at scale using AI. I really Think this is cool? Finally, the biggest reason that has made me make the move from Yoast to Rankmath is the support and the video content that Rankmath is putting out...

Here's why I've made the move from Yoast to Rankmath to help my clients with s c 0. Anyone who knows me and has watched my videos knows that I've been a long time Yoast user. I really like the way that it works and it really is great for SEO. But recently I discovered Rankmath and the truth is the decision has been quite easy to move over.

Here are a few reasons. The first important thing has to be the price issues. If I comparing Yoast Premium compared to Rankmath Premium, it really makes a big massive difference for me and my clients. There are a few other reasons why I've decided to make the choice.

The file size of the applications. Yoast is quite a bit heavier compared to Rankmath and as we know, faster websites rank better. Some of the other things that I like that Rankmath offers that Yoast just doesn't give is the automated image SEO. This really is great and it helps the SEO quite a lot.

The advanced schema options that Rankmath gives. This really is so much better than the options that Yoast gives me. The next thing is the Google keyword suggestions. I find the information that I'm getting from Rankmath so much better than what I was getting from Yoast.

The next thing that I like from Rankmath is the ability to write page titles and page descriptions at scale using AI. I really Think this is cool? Finally, the biggest reason that has made me make the move from Yoast to Rankmath is the support and the video content that Rankmath is putting out. If you go look at Rankmath's YouTube, Instagram and TikTok, you'll see how much content they're putting out on a regular occasion.

It shows you how to do things with easy to follow guides. And this really is great. Again, unfortunately, Yoast just doesn't have this. If you're thinking of signing up for Rankmath on a free trial, I've put my affiliate link in the comments.

It's not going to cost you anything more, but I am going to earn a small commission from it.

Rank Math Is Better Than Yoast for WordPress SEO @rankmathpro  Rank M...


I wanna quickly share my new favourite tactic for picking blog topics that'll help you get recommended by large language models. Picking the right topic for your blog posts is by far the most important part of content marketing. Pick a topic that people aren't searching for, or that doesn't have purchase intent, or that you have no business ranking for, And you're wasting your time. So here's my new favourite tactic. First of all, you need to be tracking citations from large language models. We use peak A. I, but there's a lot of similar tools. These tools will allow you to track 50 or so prompts that people type into large language models when they're looking for your products or services. And then they'll show you the webpages that these models are citing before recommending you or your competitor. Download a list of the top 1,000 URLs being cited by large language models. Filter those URLs to only show you which ones are articles. Take all the titles of those articles and give it to a large language model. Ask it to deduplicate the list and remove or edit any that aren't relevant to your business and you should end up with at least 50 topics perfectly optimized for being cited in large language models when people are looking for your products or services.

How to identify blog topics for LLMs that actually get cited. Track citations with tools like Peec.ai, download top URLs, filter for articles & feed to an LLM to clean up... LLM-citation tools can turn top cited URLs into blog topic candidates by filtering articles, deduplicating titles, and removing irrelevant topics. Main topics: LLM citation research / content ideation.

How to identify blog topics for LLMs that actually get cited. Track citations with tools like Peec.ai, download top URLs, filter for articles & feed to an LLM to clean up. You'll get 50+ perfect topics. #ContentMarketing #SEO #AITips #BloggingHacks


Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free. It stayed there for three days, so they changed it to read $40. It was stolen overnight. Tim Ferriss once asked the famous investor Marc Andreessen what he would put on a billboard. Marc said, right in the heart of San Francisco would be a billboard with just two words on it raise prices.

“Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free... Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable. Main topics: Brand campaign mechanics and memorable hooks.

“Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free. It stayed there for three days, so they changed it to read $40. It was stolen overnight.” Tim Ferriss once asked the famous investor Marc Andreessen what he would put on a billboard. Marc said, “Right in the heart of San Francisco would be a billboard with just two words on it: Raise Prices.” #marketing #sales #psychology #business


Google just moved one step closer to traditional search results being replaced by AI mode. They just rolled out a wider version of a test they ran in October.`n`nWhen you run a search in Google and see the AI overview, they'll be a show more option that expands the answer and below the expanded answer is a chat input where you can start a conversation with AI mode. This is one of several experiments they've been running to more fully integrate AI mode into the traditional search results. My prediction is that within less than a year, Google search results are gonna look more like AI mode than traditional search results. This has major implications for SEO and digital marketing in general. Considering that SEO campaigns typically focus on long term growth, I don't think it makes sense anymore to focus on ranking in traditional search engines. Your SEO or Geo strategy should be entirely focused on how to show up in large language models. Now a lot of SEO's are gonna tell you that it's all the same. They're gonna say that even when you're using AI mode, it's still just performing a series of searches in a traditional search engine and returning the results. And while that's technically true, AI mode searches in a much different way than humans. AI mode and large language models in general do something called query fan app. They're gonna take your search or prompt And then do a series of searches to collect related information...

Google just moved one step closer to traditional search results being replaced by AI mode. They just rolled out a wider version of a test they ran in October.`n`nWhen you run a search in Google and see the AI overview, they'll be a show more option that expands the answer and below the expanded answer is a chat input where you can start a conversation with AI mode. This is one of several experiments they've been running to more fully integrate AI mode into the traditional search results. My prediction is that within less than a year, Google search results are gonna look more like AI mode than traditional search results. This has major implications for SEO and digital marketing in general. Considering that SEO campaigns typically focus on long term growth, I don't think it makes sense anymore to focus on ranking in traditional search engines. Your SEO or Geo strategy should be entirely focused on how to show up in large language models. Now a lot of SEO's are gonna tell you that it's all the same. They're gonna say that even when you're using AI mode, it's still just performing a series of searches in a traditional search engine and returning the results. And while that's technically true, AI mode searches in a much different way than humans. AI mode and large language models in general do something called query fan app. They're gonna take your search or prompt And then do a series of searches to collect related information. They're then gonna look through dozens or even hundreds of web pages, decide which ones are most relevant to your query, and then summarize the results. And that really does change the strategy despite what a lot of SEO's are saying. Right now, the game is no longer about ranking for a handful of super competitive terms. Instead, visibility is going to be spread across thousands of hyper specific terms, very little competition. The two big implications for your strategy is 1, you need to be tracking what sources these large language models are citing. And 2, you need to be creating that hyper specific content on as many platforms as possible. So you have as many chances as possible to be one of those sources.

Will Google AI Mode Replace Traditional Search Results? Google just changed the game with AI mode integration. Traditional SEO rankings? Less relevant than you think... AI Mode and LLMs can expand one prompt into a series of related searches, review many pages, and synthesize an answer. Main topics: AI Mode / query expansion, AI visibility strategy.

Will Google AI Mode Replace Traditional Search Results? Google just changed the game with AI mode integration. Traditional SEO rankings? Less relevant than you think. Here's why your strategy needs to shift NOW 👀 #SEO #GoogleAI #DigitalMarketing #MarketingTips #SearchEngine

AI Mode / query expansion
AI visibility strategy


If you're writing content that you want to rank on Google and AI models, it's about time that you investigate Claude. I've been using ChatGPT and Gemini for quite a while to help me write content. Recently I came across Claude because I've seen a lot of people speaking about it and I must tell you, I'm blown away about the quality that it's putting out and how well it writes compared to ChatGPT and Gemini. Here's a few reasons why I think Claude AI is so great. No.1, the content that it writes, it doesn't sound like a robot. It doesn't use the overused words that Gemini and specifically ChatGPT are working with. Secondly, Claude has got this thing called skills. What skills is that? You can feed it a lot of the information, how you want it to write, the structure that you want it to write, the different words, the different tones and it really works well. Finally, with regards to claw, from what I can see, it just seems clever at writing articles. It doesn't just predict the words, it looks at the competition and it understands how to write content that actually ranks. I've been playing with it for quite a while and the content really is good and it really is rankable. Go check out Claude AI for yourself, start playing around with it and you're gonna see what I'm talking About, about the quality of the content that it's actually starting to write for us.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Use Claude AI to Create SEO Blogs That Rank Claude AI is one of the b...


Geotagging photos what I went on the Edward Stern Podcast and he well prior to the podcast he was like, oh hey, have you seen this study? And I looked at I was like, uh, no I what I totally missed this published by Jake Hundley he did a very good study of does geotagging impact rankings I don't wanna spoil it for you go on just spoil it but his conclusion was it doesn't for the most part but he did find one interesting thing in his result, which I was surprised one of them went up near me yeah, that's what it was he was like, I actually he thinks he saw but it's all like, oh, did it go up because of the geotagging or did it go up because Google, Twitter the knob somewhere like you never know right? And so but he generally found that no, it was good but the thing that is different about this study they really built a good study like our other studies were like I added 5 pictures to uh my Google Business Profile with geotagging and I checked the next day and it did not have an impact on rankings and so this study was much more comprehensive where he just really dove in did it for a very long time and it is now to me the de facto nail in the coffin for geotagging now that was great thank you for writing that a long time Ago and I missed it. And but it needs to be discussed and people need to know that all the hustle bros on TikTok can't stop talking about geotagging.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

I finally got to talk about one of my favorite topics on today’s podc...


Your SEOs are going to hate me for sharing this. Go to screamingfrog.co.uk you can use this for free. Put in a competitor website, click start. The bot will crawl the competitor website. Filter for HTML filter for their blog. In my case it's forward slash articles. Now just blog posts are showing. Scroll far to the right, sort by most unique inlinks. You'll have to take into consideration things like recent article widgets, but now you can see which of your competitors blog content they link to the most. It's sorted by most amount of internal links. This means it's the content they consider most valuable. Core articles, blog posts that support their topic clusters. Evergreen posts. They keep driving traffic to so many content ideas and learn SEO that gets paying customers at compactkeywords.com.

Other SEOs are going to hate me for sharing this. Go to screamingfrog.co.uk, you can use this for free. Put in a competitor website, click start... Crawling a competitor with Screaming Frog and sorting blog pages by unique internal inlinks can reveal which content the competitor values most. Main topics: competitive SEO / internal links.

Other SEOs are going to hate me for sharing this. Go to screamingfrog.co.uk, you can use this for free. Put in a competitor website, click start.  The bot will crawl the competitor website. Filter for HTML. Filter for their blog. In my case, it's forward slash articles.  Now just blog posts are showing. Scroll far to the right. Sort by most unique inlinks. You'll have to take into consideration things like recent article widgets, but now you can see which of your competitors' blog content they link to the most. It's sorted by most amount of internal links. This means it's the content they consider most valuable. Core articles, blog posts that support their topic clusters, evergreen posts they keep driving traffic to. So many content ideas. And learn SEO that gets paying customers at compactkeywords.com #searchengineoptimization #seosecrets #digitalmarketinghacks #growthhacking


You'll hear a lot of SEOs talk about content freshness. So that's like updating your website, making sure that, you know, your pages are up to date and you're doing this on like a, let's say a quarterly basis every three months. But you don't really hear people talk about doing that same activity on their Google business profiles. But it's actually important. There's lots of areas where your content kind of gets out of date and that activity is valuable for Google. So if you're thinking about content freshness for your website, also consider it for your Google Business Profile. And that means updating your services, updating the product section, updating your description. So don't sleep on content for your Google business profiles.

Nobody talks about this, but your Google Business Profile deserves ju...


Google will now show you what your social channels are showing in Google. Search for keywords. How many people are clicking on your social channels. This is a screenshot for how it will look. Detected channels right here. Here are YouTube videos showing up in Google Search Console, Google's own tool for accessing their search index. This is a new announcement from Google. You'll see total reach, content performance, search queries, audience location, additional traffic sources. This will be rolled out for a limited set of websites. It is being called an early experiment. These are the most clicked websites in Google search. Notice how many of them are social media platforms. Search and your social platforms also heavily influence AI WILD. Follow as I cover this update more closely.

Google will now show you what your social channels are showing in Google Search for. This will be within Google Search Console, Google’s own tool for accessing their search... Google is experimenting with showing social-channel search performance in Search Console, including reach, queries, and audience data. Main topics: Social search visibility.

Google will now show you what your social channels are showing in Google Search for. This will be within Google Search Console, Google’s own tool for accessing their search index. This is a new announcement from Google. You'll see total reach (clicks), content performance (top social channel pages), search queries (keywords), audience location (top countries), additional traffic sources. This will be rolled out for a limited set of websites. It is being called an early experiment. The most clicked websites in Google Search are social media platforms. Search and your social platforms also heavily influence AI. This is wild. Follow as I cover this update more closely. #searchengineoptimization #socialmediamarketing #youtubemarketing #instagrammarketing


The reason why your website isn't ranking on Google even though you've done SEO is because you're doing it wrong. My name is Kate, I'm an SEO Specialist. It's literally my job to get websites ranking on Google. Whenever I get a new client who has done their own SEO, or worked with a previous agency, but ultimately hasn't got results, the reason why it hasn't worked is always the same. Publishing blogs or inserting keywords on your pages is just not enough. The landscape is way more competitive now. Everyone's got ChatGPT, we can all do that. If you want an SEO strategy that's actually gonna work for you now, it needs to be made up of three components, and they're each equally important. First one is the most obvious on-page SEO. It is all about the content on your site. While this might include blog posts, it's actually a way bigger piece of work where you need to create a content strategy for your site. That means that you're publishing all sorts of different types of content, and it's not about targeting specific keywords, it's about ranking for an overall topic. For example, if you're an ecommerce business and you sell skincare products, each product is gonna have a page. Then you should also have lots of category pages that describe groups of these products.`n`nMy favourite way to do this is to have a main category page, let's say moisturisers, and then within that you'll have subcategory pages like hydrating moisturisers, moisturisers for acne prone skin, moisturisers for sensitive skin...

The reason why your website isn't ranking on Google even though you've done SEO is because you're doing it wrong. My name is Kate, I'm an SEO Specialist. It's literally my job to get websites ranking on Google. Whenever I get a new client who has done their own SEO, or worked with a previous agency, but ultimately hasn't got results, the reason why it hasn't worked is always the same. Publishing blogs or inserting keywords on your pages is just not enough. The landscape is way more competitive now. Everyone's got ChatGPT, we can all do that. If you want an SEO strategy that's actually gonna work for you now, it needs to be made up of three components, and they're each equally important. First one is the most obvious on-page SEO. It is all about the content on your site. While this might include blog posts, it's actually a way bigger piece of work where you need to create a content strategy for your site. That means that you're publishing all sorts of different types of content, and it's not about targeting specific keywords, it's about ranking for an overall topic. For example, if you're an ecommerce business and you sell skincare products, each product is gonna have a page. Then you should also have lots of category pages that describe groups of these products.`n`nMy favourite way to do this is to have a main category page, let's say moisturisers, and then within that you'll have subcategory pages like hydrating moisturisers, moisturisers for acne prone skin, moisturisers for sensitive skin. You can make even more subcategory pages within those so you can have night moisturisers for oily skin, tinted moisturisers for oily skin. This ends up building a huge topical map of loads of content on your site that is super relevant to your industry, what you offer, and ultimately helps you rank for more keywords. When it comes to blog posts, you wanna be publishing supporting content that your target audience would want to read but isn't necessarily related to your products directly. Like best skincare routine for oily skin. I haven't even got to technical or off-page SEO yet. Let me know if you want a part 2.

How to do website SEO that actually works, because loads of you are doing it wrong and that’s why your website isn’t ranking on Google or ChatGPT... Ecommerce SEO should build a topical map around products, categories, subcategories, and supporting informational content instead of random blogs. Main topics: Ecommerce topical maps.

How to do website SEO that actually works, because loads of you are doing it wrong and that’s why your website isn’t ranking on Google or ChatGPT.  You can use this as an SEO for beginners tutorial if you’re new to SEO, but even if you *think* you know how to do SEO, there’s a strong possibility you’re following very outdated knowledge rather than current SEO best practices. Especially if you’re publishing blog posts from ChatGPT and doing keyword research like that’s all you need for on-page SEO rather than looking at search topics, content clusters and topical authority.  #googleseo #aisearch #businessmarketing


I'm running a competition that you can win this brand new road wireless microphone valued at 3,000 Rand. I see so many content creators out there that are creating good content and videos, but unfortunately without a microphone, the content just isn't as good as it could be. In order to win this competition, you have to do four things. The first thing that you have to do is like this post. The second thing that you have to do is comment below with the word microphone. The third thing that you have to do is repost this post. It's a very simple thing to do. Whether it's on Instagram, TikTok, LinkedIn, YouTube, or wherever you seen this content, just press that repost button. Fourthly, and this is the most important thing, you have to like my channel. You have to press the follow or subscribe button again, whichever channel that you're seeing this, and then you're gonna have a chance to win. There are no strings attached. So I invite you please just to enter the competition. I'll be announcing the winner next week on Monday, December 15th, 2025. Good luck.

Video performance depends on basic production quality, hooks, and repeatable capture workflows as much as on the idea itself. Main topics: Video content production quality.

Win this Rode Microphone  You have to do ALL 4 things to enter: 1. Li...