If your digital marketer is telling you these things, fire them immediately. Biggest SEO myths, biggest one of all time: SEO is dead. Everyone has been saying SEO is dead for the last 13 years. Adding emojis in meta descriptions boost rankings because Google loves emotion. That's crazy that some people are saying that. Backlinks are the only thing that truly matters in SEO. Patently false. This myth is so prevalent I made an entire SEO course on how to get customers with SEO with just a minimal amount of backlinks. It's at compactkeywords com. G O A E O L L M E O A E I O U E O. Everyone thinks doing SEO for AI is different. Most of the SEO you do for AI is the same SEO you should have been doing all along. your digital marketer was saying reputation management was different from SEO, that's a huge red flag. Content is king. We've all heard this before. Write unique, helpful content. Google will reward you. What does that even mean? No one even knows what content is king means. More importantly, immediately satisfy the intent of your target searcher. Ask what your target searcher wants when they get to your page. Give it to them immediately before they start scrolling. Using meta keywords. This doesn't work. Anyone who tells you it does, get them out of there. Page speed has some big influence directly on rankings. Page speed scores are meaningless. The Thing you should be testing is page speed. From your own devices, page site speed. With friends and colleagues around the world, get firsthand experience. Page speed scores don't influence anything...

If your digital marketer is telling you these things, fire them immediately. Biggest SEO myths, biggest one of all time: SEO is dead. Everyone has been saying SEO is dead for the last 13 years.

Adding emojis in meta descriptions boost rankings because Google loves emotion. That's crazy that some people are saying that. Backlinks are the only thing that truly matters in SEO. Patently false. This myth is so prevalent I made an entire SEO course on how to get customers with SEO with just a minimal amount of backlinks. It's at compactkeywords com.

G O A E O L L M E O A E I O U E O. Everyone thinks doing SEO for AI is different. Most of the SEO you do for AI is the same SEO you should have been doing all along. your digital marketer was saying reputation management was different from SEO, that's a huge red flag.

Content is king. We've all heard this before. Write unique, helpful content. Google will reward you. What does that even mean? No one even knows what content is king means. More importantly, immediately satisfy the intent of your target searcher. Ask what your target searcher wants when they get to your page. Give it to them immediately before they start scrolling.

Using meta keywords. This doesn't work. Anyone who tells you it does, get them out of there.

Page speed has some big influence directly on rankings. Page speed scores are meaningless. The Thing you should be testing is page speed. From your own devices, page site speed. With friends and colleagues around the world, get firsthand experience. Page speed scores don't influence anything.

Schema makes you rank. You need an image to rank. Author BIOS Htm L structure page speed fresh.

If your digital marketer is telling you these things, fire them immediately. Biggest SEO myths... Biggest one of all time, “SEO is dead.” Everyone has been saying SEO is dead... The creator says pages should satisfy the target searcher's intent immediately, before the user scrolls. The source rejects several SEO myths, including that SEO is dead, emojis in meta descriptions boost rankings, and backlinks are all that matter. Main topics: AI SEO fundamentals, Intent satisfaction, Page speed measurement, SEO myths.

If your digital marketer is telling  you these things, fire them immediately.  Biggest SEO myths...  Biggest one of all  time, “SEO is dead.”  Everyone has been saying SEO is dead for the last 13 years. “Adding emojis in meta descriptions  boosts rankings because ‘Google loves emotion.’” That's crazy that some people are saying that.  “Backlinks are the only  thing that truly matters in SEO.”  Patently false.  This myth is so prevalent, I made an entire SEO course on how to get customers with  SEO with just a  minimal amount of backlinks.  It's at compactkeywords.com.  “GEO AEO LLMEO AEIOUEO.”  Everyone thinks doing  SEO for AI is different. Most of the SEO you do for AI is  the same SEO you should have been doing all along.  If your digital marketer was saying reputation management was different from SEO, that's a huge red flag.  “Content is king.” We've all heard this before. “ Write unique, helpful content, and Google will reward you.” What does that even mean? No one even knows  what “content is king” means. More importantly, immediately satisfy the intent of your target searcher. Ask what your target searcher wants. When they get to your page, give it to them immediately before they start scrolling.  “Using meta keywords.” This doesn't work. Anyone who tells you it does, get them out of there.  “Page speed has  some big influence directly on rankings.” Page speed scores are meaningless. The thing you should be testing is page speed from your own devices, page/site speed with friends and colleagues around the world, get firsthand experience. Page speed scores don't influence anything. “Schema makes you rank.” “You need an image to rank.” “Author Bios.” “HTML structure.” “Page speed.” “Freshness.” #searchengineoptimization #digitalmarketing #seotips #ecommerce

AI SEO fundamentals
Intent satisfaction
Page speed measurement
SEO myths


This is how you can reduce the file size of any image for free online. As we know, a fast website is a major factor in user experience and also s. E. O. Ratings. One of the major factors that will reduce the speed of a website are heavy images. Now a lot of people load big images on their websites not really thinking that it's gonna reduce the website speed but obviously the bigger the image size, the more pressure it puts on the server and then the website loads slower. the easiest way to reduce any image size is by converting a JPEG or P N G into something called a web P. I think that's how you pronounce it. Anyway, here's an image that my client wants to load on their blog. The image size without doing any editing is a P N G and you can see the file size is 1 meg. what I'm gonna do is I'm gonna go to Google and just type in a search, convert P N G to web P online. I'm gonna click on one of those results over there. I've used this specific website so many times and it's great and it's totally free to use. All I have to do is upload my P N G then convert it to a web P, give it a few seconds and download it. Take a look at this new image that I've created and downloaded. It looks Exactly the same as that P n G, but the file size is now 1 32 k b. That is a fraction of the size of that 1 meg image that was done before. I'm gonna load this image on my blog and now this blog and the website is gonna load faster. There are plugins that one can use that will bulk convert all the big heavy images on your website to Webp. This really will make a difference...

This is how you can reduce the file size of any image for free online. As we know, a fast website is a major factor in user experience and also s. E. O.

Ratings. One of the major factors that will reduce the speed of a website are heavy images. Now a lot of people load big images on their websites not really thinking that it's gonna reduce the website speed but obviously the bigger the image size, the more pressure it puts on the server and then the website loads slower. the easiest way to reduce any image size is by converting a JPEG or P N G into something called a web P. I think that's how you pronounce it.

Anyway, here's an image that my client wants to load on their blog. The image size without doing any editing is a P N G and you can see the file size is 1 meg. what I'm gonna do is I'm gonna go to Google and just type in a search, convert P N G to web P online. I'm gonna click on one of those results over there. I've used this specific website so many times and it's great and it's totally free to use.

All I have to do is upload my P N G then convert it to a web P, give it a few seconds and download it. Take a look at this new image that I've created and downloaded. It looks Exactly the same as that P n G, but the file size is now 1 32 k b. That is a fraction of the size of that 1 meg image that was done before.

I'm gonna load this image on my blog and now this blog and the website is gonna load faster. There are plugins that one can use that will bulk convert all the big heavy images on your website to Webp. This really will make a difference. Go try it out for yourself and let me know.

And remember, keep on following us for more daily videos like this.

SEO foundations require basic technical hygiene, authority checks, content freshness, and surface-specific search behavior before advanced tactics matter. Main topics: SEO foundations and technical hygiene.

Convert Images to WebP to Make Your Website Faster Large image files ...


Everybody is freaking out that Google now allows anonymous reviews. I actually think this is a good thing and there's really no reason to freak out. Reality is, is that if you wanna leave a fake review under a different name, you can do so right now. You just go and create a new Google account. All of Google's protections for fake reviews, all their filtering, I know they're not very good, but they still apply because under every display name is a real Google account. So Google has the history of that account, they have the activity of that account and so all of their protections against fake reviews still apply. And so I actually think it's positive because industries like criminal defense lawyers, rehab centers, therapist, this now gives them a way to be able to ask reviews in sensitive industries where people don't wanna share their name. I don't think this is gonna cause any kind of surge in fake reviews. I think it's gonna be basically the same, but all the upsides.

Stop Panicking About Anonymous Google Reviews Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.


OpenAI and Google are both trying to create the best AI shopping experience this holiday season. Let's talk about the different approaches they've each taken and which one I think is going to win in the end. So OpenAI just rolled out shopping research inside of ChatGPT. You can enable this from the tools menu and then type in whatever prompt you want. Tell ChatGPT what kind of product you're looking for in any additional context, and then ChatGPT will generate a custom UI asking you specific questions about the product to help you narrow down the results. It's actually a pretty cool experience, but the process takes quite a while and the output is very verbose. I think this would be a good experience if you were making a really important purchase. Google AI modes much more streamlined. You again start by typing in a prompt, but then it much more quickly generates a custom U I. With information about the products and your options. might think this would just come down to whether you want a more in depth long research process or something quick, I actually think Google is just gonna be a better experience overall, and that's because they just have the better algorithm. As we know from monitoring ChatGPT's search algorithm, it's very basic. ChatGPT can't quite yet understand authority and quality in the same way Google does. It's essentially just doing semantic searches and then returning Whatever result is most prominent across the internet. It's very easy to game right now, and as a result, as a user, the recommendations just feel random...

OpenAI and Google are both trying to create the best AI shopping experience this holiday season. Let's talk about the different approaches they've each taken and which one I think is going to win in the end.

So OpenAI just rolled out shopping research inside of ChatGPT. You can enable this from the tools menu and then type in whatever prompt you want. Tell ChatGPT what kind of product you're looking for in any additional context, and then ChatGPT will generate a custom UI asking you specific questions about the product to help you narrow down the results. It's actually a pretty cool experience, but the process takes quite a while and the output is very verbose. I think this would be a good experience if you were making a really important purchase.

Google AI modes much more streamlined. You again start by typing in a prompt, but then it much more quickly generates a custom U I. With information about the products and your options. might think this would just come down to whether you want a more in depth long research process or something quick, I actually think Google is just gonna be a better experience overall, and that's because they just have the better algorithm.

As we know from monitoring ChatGPT's search algorithm, it's very basic. ChatGPT can't quite yet understand authority and quality in the same way Google does. It's essentially just doing semantic searches and then returning Whatever result is most prominent across the internet. It's very easy to game right now, and as a result, as a user, the recommendations just feel random. Now, Google's algorithm is far from perfect, but you're generally much more likely to see trusted brands, and it's much harder to trick their algorithm into recommending you.

ChatGPT Shopping Research vs Google AI Shopping - I tested both. Google's algorithm actually understands quality... The creator says ChatGPT shopping recommendations feel easier to game because retrieval leans on semantic matches and web prominence. The creator prefers Google AI Mode for shopping recommendations because he believes Google better understands authority and quality. Main topics: ChatGPT shopping risk, Google AI shopping.

ChatGPT Shopping Research vs Google AI Shopping - I tested both. Google's algorithm actually understands quality. ChatGPT's still too easy to game 🤷 #AITools #ChatGPT #GoogleAI #TechTok #Shopping

ChatGPT shopping risk
Google AI shopping


I probably shouldn't be doing this, but I want to share a tool with you that I use inside of my agency that helps us create content that our clients start ranking higher up the search engines. The tool is called neuronwriter. It's a content editor that has an L P analysis, SERP data and competition data all rolled into one. Basically the way it works is like this. You put in a word that you want to rank for. What the software will go and do is go take a look at all your competitors, see the words that they're using in their content, how many words that content is, the analysis of the different type of words that they're using, the intent behind the words and a whole lot more. Then I'll give you the different words that you should be using, the score that you're trying to go for and a whole lot more. You can see based on how the score goes up, how well your content is written and the higher chance that you're gonna rank. Now you still have to use backlinks and you still have to know search engine optimisation, but I've been using this tool for quite a while and it really has helped my clients rank higher up the search engines with their blog content. If you want to start writing content that ranks, I would suggest go check it out. I know that they're running a Black Friday special and if You wanna go buy, it can use my affiliate link that I've put in the comments below. It's not gonna change any pricing, but I will get a bit of a commission if you decide to buy it. Go check it out yourself and let me know how it works.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

NeuronWriter Helps You Write Content That Ranks in Google and AI Neur...


It's almost criminal how much money this can make. When you're doing SEO, add modifiers to the end of your keywords. Accountants, lawyers, government employees, hospitals, teams, universities use this formula. You have a bottom of funnel keyword, then the word for and a plural modifier like the ones I just showed. Asynchronous video messaging for teams, expense tracking software for lawyers, legal consulting for healthcare providers, remote signature tool for government employees, cybersecurity audits for clinic. The thing is SEO tools will tell you that the search volume for these keywords is non existent. That's because they only look at one of these keywords. These keywords are so non competitive that when you have a page that ranks No. 1 for one of them, you rank No. 1 for many similar keywords. The people searching these things have big pockets. They represent hundreds or thousands of people. The purchase orders are enormous. I have an entire article on this easy SEO to get big purchase orders at edwardssterm. Com. You can go to articles and find it.

It's almost criminal how much money this can make. When you're doing SEO, add modifiers to the end of your keywords... The creator proposes combining a bottom-of-funnel query with an audience modifier such as for teams or for lawyers to define more specific service-page intent; the source does... Main topics: answer-ready-service-page-checklist, Bottom-funnel SEO / modifiers.

It's almost criminal how much money this can make.  When you're doing SEO, add modifiers to the end of your keywords.  Accountants, lawyers, government employees, hospitals, teams, universities. Use this formula. You have a bottom of funnel keyword, then the word “for,” then a plural modifier like the ones I just mentioned. Asynchronous video messaging for teams. Expense tracking software for lawyers. Legal consulting for healthcare providers.  remote signature tool for government employees.  Cybersecurity audits for clinics. The thing is SEO tools will tell you that the search volume for these keywords is non-existent. That's because they only look at one of these keywords.  These keywords are so non-competitive that when you have a page that ranks number one for one of them, you rank number one for many similar keywords. The people searching these things have big pockets.  They represent hundreds or thousands of people.  The purchase orders are enormous.  I have an entire article on this, ‘Easy SEO to Get Big Purchase Orders,’  at Edwardsturm.com. You can  go to articles  and find it. #searchengineoptimization #seotips #inboundmarketing #digitalmarketing

answer-ready-service-page-checklist
Bottom-funnel SEO / modifiers


Oh, no, somebody messed up my sign. You know, being in real estate, you have to have a really thick skin and a great sense of humor. That one's great cause it's that classic where at the bus stop it's always a realtor's face and someone's drawn glasses and colored in the teeth. This is a really good bait and switch cause, you know, she's like, oh, man, someone got my sign again. And then you get to look at her and she looks like that. Very clever, very smart. And that video we just watched has 3.9 million views. Insane. The funny thing about it is I've seen a number of real estate agents make the exact same video. So they'll like go to the bus stop and then they're looking at it, but then they turn to the camera and they have, it's just really clever. And if you're a real estate agent, you could duplicate this. People would love it. It's funny. There's no reason that you can't make the same video that someone else made. Take their great ideas and make your own version of it. It's super smart.

Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable. Main topics: Brand campaign mechanics and memorable hooks.

This real estate video is blowing up. And there’s no reason you can’t...


Anthropic recently released Claude 4.5 Opus. I wanna talk about what we're using it for and also where we're still using chat, t, Gemini or even Claude 4.5 Sonic. So as I've spoken about in other videos, we regularly use chat, G, B, Gemini and Claude. However, Claude is the one that we use most often for work. has always been the best at considering a large amount of context without forgetting details and the best at natural writing, which is our primary use case for large language models. And so we set up a Claude project for each of our clients and use that to build their brand ambassador. This is just a project that we give all the information there is about a particular client so it can represent them. One common problem with Claude though is that it frequently runs out of tokens. This is because when you give Claude a large amount of context, it really pays attention. It'll consider all that context where other models are quicker to switch over to rag and only pull in the information it thinks is important to the prompt. This has always been the catch 22 with Claude. We want it to really look through all the context we give it but as a result, we're constantly hitting that max token limit. Claude 4.5 Opus addresses this directly. Although it's a bigger, smarter model, it's able to do the same task in less time taking up Less context, it also has a much bigger context window. So if you need to give the model a lot of context and it's important that it pays close attention to the details, nothing beats Claude 4.5 Opus right now...

Anthropic recently released Claude 4.5 Opus. I wanna talk about what we're using it for and also where we're still using chat, t, Gemini or even Claude 4.5 Sonic.

So as I've spoken about in other videos, we regularly use chat, G, B, Gemini and Claude. However, Claude is the one that we use most often for work. has always been the best at considering a large amount of context without forgetting details and the best at natural writing, which is our primary use case for large language models. And so we set up a Claude project for each of our clients and use that to build their brand ambassador. This is just a project that we give all the information there is about a particular client so it can represent them.

One common problem with Claude though is that it frequently runs out of tokens. This is because when you give Claude a large amount of context, it really pays attention. It'll consider all that context where other models are quicker to switch over to rag and only pull in the information it thinks is important to the prompt. This has always been the catch 22 with Claude. We want it to really look through all the context we give it but as a result, we're constantly hitting that max token limit.

Claude 4.5 Opus addresses this directly. Although it's a bigger, smarter model, it's able to do the same task in less time taking up Less context, it also has a much bigger context window. So if you need to give the model a lot of context and it's important that it pays close attention to the details, nothing beats Claude 4.5 Opus right now. So for any task where we're providing the context and we need the large language model to do strategy or analysis or organization, Opus is the best choice.

On the other hand, if we want the model to help us retrieve the context, if we need the model to do any kind of search or research across the internet, Gemini 3 is definitely the better choice. And for natural writing, if we're writing a blog post, social media post, webpage copy, sonic 4.5 still seems like the best option.

So where does that leave ChatGPT? I'm not sure yet. We're actually switching most things that we used to use ChatGPT for over to Gemini 3 right now. I will say that ChatGPT's Thinking mode and Deep Research mode does try a bit harder than Gemini's, just not quite as smart. And ChatGPT search function is much less sophisticated than Geminis. I do know that ChatGPT Codex is very powerful. It's just not something that we use in our work.

Claude 4.5 OPUS vs Gemini 3 vs ChatGPT – here's which one we actually use for what. Claude wins for context, Gemini wins for search. Which one are you using?... Client-specific AI projects can act as brand-context systems when loaded with enough information to represent the client. Main topics: client AI context, Model selection / task routing.

Claude 4.5 OPUS vs Gemini 3 vs ChatGPT – here's which one we actually use for what. Claude wins for context, Gemini wins for search. Which one are you using? #AI #Claude #Gemini #ChatGPT #AIToolsRetry

client AI context
Model selection / task routing


I think AI has officially killed the typical specialist. So let me explain what I mean by that. If you're a specialist, in other words, if you just do one thing well, you now have to be really good at that one thing to do a better job than AI can. And to be clear, I'm talking about white collar work here, but whether it's strategic or creative or technical, AI can now do about as good a job as the average person in any of those fields. So the absolute best work in any of these fields is still being done by humans. And that's why I say this is the death of the typical specialist. There is still room for specialists, but with every model release, there's less and less room. But that doesn't mean that AI is about to replace all white collar work. There's still a lot of things that AI is not even close to doing well. It's just that those things don't require a specialist. We still need humans to take a project from start to finish, maintain context throughout that process, and apply good judgment. And we've now entered a world where any human with good judgment that knows how to use AI can produce work that's on par with what a typical specialist might have done. So unless you have a huge budget and can afford to pay some of the best specialists in the world, it just doesn't make sense to have one person creating the graphics and someone else writing the copy, splitting up work like that just creates inherent inefficiencies. And until recently, those inefficiencies were just necessary...

I think AI has officially killed the typical specialist. So let me explain what I mean by that. If you're a specialist, in other words, if you just do one thing well, you now have to be really good at that one thing to do a better job than AI can. And to be clear, I'm talking about white collar work here, but whether it's strategic or creative or technical, AI can now do about as good a job as the average person in any of those fields. So the absolute best work in any of these fields is still being done by humans. And that's why I say this is the death of the typical specialist. There is still room for specialists, but with every model release, there's less and less room. But that doesn't mean that AI is about to replace all white collar work. There's still a lot of things that AI is not even close to doing well. It's just that those things don't require a specialist. We still need humans to take a project from start to finish, maintain context throughout that process, and apply good judgment. And we've now entered a world where any human with good judgment that knows how to use AI can produce work that's on par with what a typical specialist might have done. So unless you have a huge budget and can afford to pay some of the best specialists in the world, it just doesn't make sense to have one person creating the graphics and someone else writing the copy, splitting up work like that just creates inherent inefficiencies. And until recently, those inefficiencies were just necessary. It didn't make sense to have one person learn how to use Photoshop and Tablo and write JavaScript. And if your team is big enough, I think you probably still do want a few of those specialists, but I think more and more of the work are gonna go to generalists and the most efficient teams are gonna be junior level generalists who know how to use AI being overseen by senior level generalists.

AI Generalists Will Replace Specialists – here's why that actually matters for your career. The gap AI can't fill yet 👀 #AIandWork #FutureOfWork #CareerAdvice Human judgment and AI fluency can let generalists produce work comparable to a typical specialist while keeping context across a project. Main topics: AI-assisted team structure.


Online reviews are more important than ever before, specifically in getting on top of the Google AI overviews and getting on top of the AI answers in chat, G P t Perplexity and all the other AI models. Now as we know in any form of business, online reviews are vital. There was a study that came out by Wiser Reviews that showed 99% of people look at online reviews before they do an e commerce purchase. There was another study that came out by Bright Local that showed 43% of people trust online reviews almost as they would trust a recommendation from family and friends. Obviously, these AI models and Google are going to say, well, let's see what is the real life situation? I don't wanna just make up facts and disappoint people. So they gonna take a look at these online reviews and the companies with the top reviews, those are the ones that they're gonna put on top of these answers. With regards to online reviews, you don't only have to focus on Google, although the majority of people look at Google reviews, there are a lot of others. So for example, in South Africa we have hello Peter. It's vital to get on top of those reviews. There's also Tripadvisor, there's Yelp and there's many others. All of these places you should be focusing on getting good reviews. I've seen a lot of successful companies that I work with. They are starting To have divisions inside of the company that just focus on online reviews, they make such a huge impact on any business. And now they're starting to make a big impact on the AI overviews and the answers that you're getting in large language models.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Online Reviews Influence Google Overviews, ChatGPT Responses, and Rea...


IKEA.com shows on Google for 331,000 keywords. Furniture.com shows on Google for 34,000 keywords. IKEA.com has way more keywords in positions 1 through 3. 63,000. Furniture.com has just 1.3 thousand keywords in positions 1 through 3. This is your daily reminder that it's better to do SEO for a brand than branding for an undifferentiated, generic SEO entity. Start by making yourself different if you eventually want to take over your market.

IKEA shows on Google for 331,000 keywords. Furniture dot com shows on Google for 34,000 keywords. IKEA has way more keywords in positions one through three, 63,000... The source contrasts IKEA with Furniture.com to argue that differentiated brands are stronger SEO targets than generic, undifferentiated entities. Main topics: Brand SEO.

IKEA shows on Google for 331,000 keywords.  Furniture dot com shows on Google for 34,000 keywords. IKEA has way more keywords in positions one through three, 63,000.  Furniture dot com has just 1,300 keywords in positions one through three. This is your daily reminder that it's better to do SEO for a brand than branding for an undifferentiated generic SEO entity.  Start by making yourself different if you eventually want to take over your market. #searchengineoptimization #digitalmarketing #branding #keywordresearch


Google has announced on a blog post yesterday that coming soon uh to Google reviews the ability to leave a review anonymously. So they say in the blog post that this will be rolling out over the course globally over the course of this month. So in the Google Maps app or on desktop you'll be able to click edit profile and then there's a little thing that says use custom name and profile pic for posting and you can see it in the animated GIF that's in the blog post like how it's gonna work. I tried I updated my Google Maps app. I went in there. I don't have it yet. It's still rolling out globally but this is pretty significant and I think it it raises concerns about review fraud on you know being able to hide your identity it also I I was thinking about this there is this this sort of response that you see to negative reviews on the on Google you'll see people say uh, we checked our records and we have no record of you being a customer of our business. So we know that you're a liar. You'll see people say that kind of stuff in their review response but you won't be able to do that anymore because instead of it being a customer's name it's like Fluffy Rabbit 3 2 9. Yeah. And one of the things that you won't be able to do is if you had clicked through to The person that had left it and saw that they left, you know, 25 one star reviews for vacuum, you know, vacuum cleaner repair. Yeah, in country in countries all over Europe. Yeah, you, you can't see that, can you? So you don't get the chance to like highlight, uh, that it looks spamy...

Google has announced on a blog post yesterday that coming soon uh to Google reviews the ability to leave a review anonymously. So they say in the blog post that this will be rolling out over the course globally over the course of this month. So in the Google Maps app or on desktop you'll be able to click edit profile and then there's a little thing that says use custom name and profile pic for posting and you can see it in the animated GIF that's in the blog post like how it's gonna work. I tried I updated my Google Maps app.

I went in there. I don't have it yet. It's still rolling out globally but this is pretty significant and I think it it raises concerns about review fraud on you know being able to hide your identity it also I I was thinking about this there is this this sort of response that you see to negative reviews on the on Google you'll see people say uh, we checked our records and we have no record of you being a customer of our business. So we know that you're a liar.

You'll see people say that kind of stuff in their review response but you won't be able to do that anymore because instead of it being a customer's name it's like Fluffy Rabbit 3 2 9. Yeah. And one of the things that you won't be able to do is if you had clicked through to The person that had left it and saw that they left, you know, 25 one star reviews for vacuum, you know, vacuum cleaner repair. Yeah, in country in countries all over Europe.

Yeah, you, you can't see that, can you? So you don't get the chance to like highlight, uh, that it looks spamy. I think you can still click on the profile. It would just be like all those reviews were left by Fluffy Rabbit.

Fluffy Bunny. Oh, okay. Oh, well, we'll see, won't we? Yeah, that's a good way.

I think. Yeah, that's how I make mine when I when I update my, my nickname on my Google business, it's definitely gonna be Fluffy Bunny. So if you see that in your reviews, it is a k. A it's me.

It's me leaving fake reviews all over the internet.

Anonymous Google Reviews?!?! Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Anonymous Google Reviews?!?!


Google's notebook L m has to be one of the most underutilised and best a R tools out there in the market. Recently they made new updates and it's just mind bogglingly amazing how good this tool actually is. As we know, the way that notebook L m works is that you can feed it all the information that you want. You can give it websites, you can give it P d F's, you can give photos, you can give videos with a click of a button and after waiting for a few moments, The second great thing that Notebook L m can do and this was introduced a while ago and I made a video about it is that they can make and explain a video. This is really great. I mean, just take a look at this. The other thing that notebook L m can do is they can write a great article based on all the information that you want. They can also do mind maps. They can also now do flash cards. Now they've introduced presentations. Take a look at this. It's created a presentation for me. Obviously I can go and edit it. Look how accurate and informative and beautiful this presentation actually is. Finally, what Notebook L m have introduced which is brand new is that you can create beautiful detailed infographics from all the information that you have given it. Take a look at this. Infographic that they created for me. I mean, this is brilliant. Look at the small details that it's gone into. Like I said, the new Notebook L m updates are amazing and they keep on updating this product over and over again. Go check out Notebook L m for yourself and let me know how it goes.

Google NotebookLM Is Now Supercharged by Gemini 3 NotebookLM now runs...


Guaranteed way to lose at marketing is to wait to do marketing. Everyone's waiting to have the perfect post, the perfect article, the perfect announcement. The product has to be just right. It doesn't matter where you are. Start making noise as soon as you can. Do it at mass amounts of volume or you'll be drowned out by people who are more prolific than you. In one week, I 3x my LinkedIn impressions by posting 10 times a day. I stopped thinking about what I was going to post. My impressions went from 220,000 a week to 650,000 a week. The beautiful thing, you can use the same content across X, across LinkedIn, across Facebook. But you have to start making noise. 2026 is becoming a volume game. Your posts pile up just like all this snow. Don't be afraid to start.

Guaranteed way to lose at marketing is to wait to do marketing. Everyone's waiting to have the perfect post, the perfect article, the perfect announcement, the product has to... The creator says waiting for perfect marketing loses momentum; a high-volume LinkedIn cadence coincided with weekly impressions rising from 220k to 650k. Main topics: Social volume / distribution.

Guaranteed way to lose at marketing is to wait to do marketing.  Everyone's waiting to have the perfect post, the perfect article, the perfect announcement, the product has to be just right. It doesn't matter where you are, start making noise as soon as you can, do it at mass amounts of volume or you'll be drowned out by people who are more prolific than you. In one week, I 3x'd my LinkedIn impressions by posting 10 times a day, I stopped thinking about what I was going to post. My impressions went from 220,000 a week to 650,000 a week. The beautiful thing, you can use the same content across X, across LinkedIn, across Facebook. But you have to start making noise.  2026 is becoming a volume game.  Your posts pile up, just like all this snow. Don't be afraid to start. #socialmediamarketing #marketing #buildinpublic #copywriting


If you want SEO backlinks to pile up like all of this snow, build a community, have adjacent businesses to yours, link to your site, get backlinks from similar businesses that are not competitors to actually recommend you and do the same. Multiple people in this Reddit thread share community as being one of the best drivers for backlinks. The backlinks are much higher quality too. They send qualified referral traffic. Backlinks that send relevant referral traffic are way higher quality than backlinks that don't get way more link building tactics at compactkeywords.com.

If you want SEO backlinks to pile up like all of this snow, build a community. Have adjacent businesses to yours link to your site... Community and adjacent non-competitor relationships can generate backlinks that also send qualified referral traffic. Main topics: Backlinks / community.

If you want SEO backlinks to pile up like all of this snow, build a community.  Have adjacent businesses to yours link to your site. Get backlinks from similar businesses that are not competitors - to actually recommend you and do the same with them and other businesses. Multiple people in this Reddit thread, “How do you actually acquire backlinks?” share community as being one of the best drivers for backlinks. The backlinks are much higher quality too; they send qualified referral traffic.  Backlinks that send relevant referral traffic are way higher quality than backlinks that don't. #linkbuilding #backlinks #searchengineoptimization #digitalmarketing


Everybody's freaking out that AI is replacing the local pack. Take a look at these results. So you can see that instead of a local pack, you just have all these businesses listed here. Don't like, does this mean that that's the end of Google Business Profiles? There's no point even keeping Google Business Profile. Definitely not. The Google Business Profile is actually more important than ever. Where do you think Google's getting all the data for these businesses? This is actually a mode that Google has over other AI platforms. Chat, GBT, clone, any of the other ones. All they have to use is like Facebook and Yelp and that data is garbage. Business owners actually care about their Google business profiles and they keep them up to date. And Google is done doubling down on your Google Business Profile data. So 100% we're gonna see this evolve and it's gonna become even more valuable to keep your Google Business Profile up to date. Business owners need to know this.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

People are freaking out that AI results are replacing the local pack....


Adobe is buying Semrush for $1.9 billion. Now, this is massive news for anyone that says SEO is dead. This just proves the point that SEO. Is more important than ever before. Adobe is spending almost $2 billion on one of the leading SEO softwares out there. What they are saying to the market and what everyone is starting to realise that your brand has to be found on top of the search engines. Also your brand has to be found on generative AI models like Chat, G P t, Perplexity and also in AI overviews. If you read the press release of Adobe, they showed the importance of SEO and how the market is changing. If anyone still thinks that SEO and AI, SEO is not important, one has to wake up now. If your company is not working on SEO and you're not working on getting on top of the search engines, on top of the a R overviews and getting on top of the answers in a R. Models, you are going to be left behind. Start investing in SEO and AEO today.

Adobe Buying SEMrush Shows Importance of SEO and GEO (AI SEO) Adobe’s...


It's official. Google has started showing ads in their AI results. I'm talking about Google's AI Mode, which will probably eventually replace their traditional search results page. I wanna talk about how everyone who's been paying attention knew this was coming and why it's actually the best case scenario. So if you don't know, Google makes the vast majority of their money through Google ads. Over the last year or so, it's been funny to hear people speculate about how Google's gonna make money with AI, since it's pulling so many people away from traditional search. A lot of people have speculated that they won't be able to replace traditional search results with AI results because it would result in fewer ad clicks. Now I actually think they'll make more money from ads by replacing traditional search results with an AI response. But even if that wasn't the case, it was never really an option for Google to just keep the traditional search results as AI gets better. AI results are just going to be better than traditional search results now. You can debate about whether that's happened yet, but it's gonna happen eventually. If Google doesn't replace their own traditional search results, one of their competitors like ChatGPT will. Other people have speculated that maybe Google won't show ads in their AI mode and they'll just go to a subscription model like ChatGPT, but anyone who's actually managed Google Ads campaigns knows that would never work. When you click on a Google ad, Google makes between пї 25 and $25 for each of those clicks...

It's official. Google has started showing ads in their AI results. I'm talking about Google's AI Mode, which will probably eventually replace their traditional search results page. I wanna talk about how everyone who's been paying attention knew this was coming and why it's actually the best case scenario. So if you don't know, Google makes the vast majority of their money through Google ads. Over the last year or so, it's been funny to hear people speculate about how Google's gonna make money with AI, since it's pulling so many people away from traditional search. A lot of people have speculated that they won't be able to replace traditional search results with AI results because it would result in fewer ad clicks. Now I actually think they'll make more money from ads by replacing traditional search results with an AI response. But even if that wasn't the case, it was never really an option for Google to just keep the traditional search results as AI gets better. AI results are just going to be better than traditional search results now. You can debate about whether that's happened yet, but it's gonna happen eventually. If Google doesn't replace their own traditional search results, one of their competitors like ChatGPT will. Other people have speculated that maybe Google won't show ads in their AI mode and they'll just go to a subscription model like ChatGPT, but anyone who's actually managed Google Ads campaigns knows that would never work. When you click on a Google ad, Google makes between пї 25 and $25 for each of those clicks. In rare cases, they're making over $100 from a single click. And you might think but no one clicks on ads. Actually, upwards of 10% of clicks are going to ads. There is no subscription Google could offer that would generate anywhere close to the amount of revenue they generate. Add clicks. So it always had to be ads inside the AI response. The reason I say this is the best case scenario it's cause as of right now, the ads are clearly marked as ads separate from the rest of the AI response. The worst case scenario would be if brands could pay Google to be recommended by the AI response without a clear sponsored label. Now if Google did that right now, I think the backlash would be too huge for it to make sense. However, as I pointed out in a previous video, Google now has the lead and they're also progressing quicker than any of their competitors. There is a possible future where we all become so dependent on Google's AI that they could do something like allowing brands to purchase influence within the AI response. Now I still think that's very unlikely, but I do think we should all be happy to see clearly labelled ads within Google's AI responses. I also think there's a chance that this could revitalize Google Ads. Anyone who's been running Google Ads has probably seen a decline in performance over the last few years. I think this is primarily due to an increase in competition. More and more people are putting more and more of their budget into Google Ads. These new ads appearing in AI mode could be highly targeted and therefore highly effective. We'll have to wait and see how it plays out, but we could have a second golden era for Google ads.

Google Ads in AI Mode are here. Anyone running ads knew this was coming. Why it's the best case scenario 👇 #GoogleAds #AISearch #DigitalMarketing The creator says Google has started showing ads in AI Mode, and expects ads inside AI responses to be the monetization path. The creator warns the worst case would be brands paying to influence AI recommendations without a clear sponsored label. The creator says AI Mode ads could be highly targeted and may revitalize Google Ads if the new surface performs. Main topics: ads in AI results, AI search ethics / paid influence, Google Ads / AI Mode.

ads in AI results
AI search ethics / paid influence
Google Ads / AI Mode


You can launch a startup from anywhere in the world. Get customers using bottom of funnel search engine optimization. Get backlinks using help a reporter out and source of sources. Launch your startup on Product Hunt and Betalist. These are the top two places for launching a tech startup. AB Newswire is cheap, great for sending out press releases. These press releases also influence AI search. I'm posting this from a random street in a random country in Europe. The location you post from doesn't matter. Algorithms figure out who it's relevant for and who it's not. You literally can travel to wherever you want. Build your startup. Use smart digital marketing to reach your target customers wherever they are in the world. It's almost 2026 and you don't have to be where your customers are to get them to buy from you.

You can launch a startup from anywhere in the world. Get customers using bottom of funnel search engine optimization... The source claims press releases can influence AI search alongside BOFU SEO, backlinks, Product Hunt, and BetaList launches. The clip argues that physical posting location matters less than algorithmic relevance for reaching target customers globally. Main topics: Location-independent distribution, Startup launch / AI search.

You can launch a startup from anywhere in the world. Get customers using bottom of funnel search engine optimization. Get backlinks using Help A Reporter Out and Source of Sources. Launch your startup on Product Hunt and BetaList; these are the top two places for launching a tech startup. AB Newswire is cheap, great for sending out press releases. These press releases also influence AI search. I'm posting this from a random street in a random country in Europe, the location you post from doesn't matter. Algorithms figure out who it's relevant for and who it's not. You literally can travel to wherever you want, build your startup, and use smart digital marketing to reach your target customers wherever they are. It's almost 2026. You don't have to be where your customers are to get them to buy from you. #startups #ycombinator #indiehackers #buildinpublic

Location-independent distribution
Startup launch / AI search


Everybody thinks you need to be in the location of your target viewers when you post videos on social media. Nobody realizes that social media videos are some of the highest ranking assets in search engine optimization. All social media platforms rank higher on Google than almost anything else. No matter where you are in the world, you can post videos on social media. Use them to rank on Google for your target keywords in the video content. You sell your brand. It doesn't matter where you are, it's almost 2026. You can reach your target customers from anywhere. Learn this strategy and more in my SEO course at compactkeywords.com.

Everybody thinks you need to be in the location of your target viewers when you post videos on social media... The source positions social videos as SEO assets that can rank on Google for target keywords in the video content. Main topics: Social video SEO.

Everybody thinks you need to be in the location of your target viewers when you post videos on social media.  Nobody realizes that social media videos are some of the highest ranking assets in search engine optimization. All social media platforms rank higher on Google than almost anything else.  No matter where you are in the world, you can post videos on social media, use them to rank on Google for your target keywords, and in the video content you sell your brand. It doesn't matter where you are, it's almost 2026, you can reach your target customers from anywhere.  Learn this strategy and more in my SEO course at compactkeywords.com #socialmediamarketing #searchengineoptimization #parasiteseo #seotips


So I hope businesses get recommended by large language models primarily by creating a large amount of content. And one question that naturally comes up a lot is, is there any point in making content when AI is going to start pumping out a ton of content? And my answer is unequivocally yes. I really think it's the best time to be creating content. So I'd like to explain why. The fear, of course, is that your content is gonna be lost in an ocean of content created by AI. The primary reason this isn't the case is that the algorithms are getting better and better at servicing high quality content. Now, a lot of people will scoff at that. There surely is a lot of low quality content that surfaces and there are things you can do to optimize or even trick the algorithms into surfacing your content. But it's getting harder to trick the algorithms. And there's a reason we're spending more and more time on TikTok. And there's a reason that Google search traffic hasn't gone down, even as more and more people using large language models. Then you might wonder, if we're talking about creating high quality content, isn't that gonna take a lot of time and effort? How are you gonna compete against people who are using AI? And that's what I think people have been slow to realize. You can create high quality content quickly using AI. Let's consider what makes AI slop Slop. I think there are two factors. One is that it's generic, right? It's just the average of everything that already exists online and the other is that it makes mistakes, it hallucinates...

So I hope businesses get recommended by large language models primarily by creating a large amount of content. And one question that naturally comes up a lot is, is there any point in making content when AI is going to start pumping out a ton of content? And my answer is unequivocally yes. I really think it's the best time to be creating content. So I'd like to explain why. The fear, of course, is that your content is gonna be lost in an ocean of content created by AI. The primary reason this isn't the case is that the algorithms are getting better and better at servicing high quality content. Now, a lot of people will scoff at that. There surely is a lot of low quality content that surfaces and there are things you can do to optimize or even trick the algorithms into surfacing your content. But it's getting harder to trick the algorithms. And there's a reason we're spending more and more time on TikTok. And there's a reason that Google search traffic hasn't gone down, even as more and more people using large language models. Then you might wonder, if we're talking about creating high quality content, isn't that gonna take a lot of time and effort? How are you gonna compete against people who are using AI? And that's what I think people have been slow to realize. You can create high quality content quickly using AI. Let's consider what makes AI slop Slop. I think there are two factors. One is that it's generic, right? It's just the average of everything that already exists online and the other is that it makes mistakes, it hallucinates. So to solve the first problem, you need to start with some kind of novel input. If you're a business owner, you're the expert in something and you likely already have a lot of data or some kind of internal knowledge base. The input we use are these videos that I record while walking my dog or more often the transcript from these videos. But one of the first things we do in working as clients is identify that input and gather everything we can gathering case studies, anything you've written on the past, any kind of knowledge base and we're also gonna interview you to get all the information we can. What's so amazing about AI right now is that when you set up the workflow right, you can take a little bit of your expertise and knowledge and create hundreds of pieces of high quality content. I mean like the kind of content that people are really excited to find. This video is edited with AI. It's also been turned into a blog post, social media posts. It's also quickly becoming much easier to create videos and images from text content. Just today Google announced Nano Banana Pro, which is a better version of their already best in class image generation model. It looks like it's gonna be amazingly good at text content, infographics, presentations. I did another video about their video overviews in Notebook L M. They can take anything you've written and make it into a pretty good video. And I imagine it's gonna get a lot better in the next year. And to address the second factor that creates AI slap, you just need a good workflow with a human in the loop. Maybe eventually it'll make sense to automate this entirely, but I don't think it does today. And so yes, the world is about to be filled with AI content, much more so than it already is today. And when people go to a large language model to ask for recommendations, which they surely will, that large language model is gonna be searching through all that content, or at least the content that's high enough quality to be surfaced. So my advice is to start thinking about how you can make sure more of that content recommends you than your competitors.

Will AI Replace Content Creators? No way. Algorithms favor quality and AI can help you create it faster... The creator expects LLM recommendation visibility to depend partly on having enough high-quality content that can surface and recommend the business. The creator defines AI slop as generic output and hallucinated mistakes. With the right workflow, a small amount of expertise can become many high-quality assets, including blog posts, social posts, video, and images. Main topics: AI content quality, content atomization, LLM recommendation visibility.

Will AI Replace Content Creators? No way. Algorithms favor quality and AI can help you create it faster. Start with your expertise, not generic prompts 🎯 #aicontentcreation #contentmarketing #aitools

AI content quality
content atomization
LLM recommendation visibility


Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people. Less people created accounts because they were distracted. The grey background got more people to create accounts. There are actually times when boring marketing and boring design can be good.

Which version drove more signups? Ring tested two create-account screens. One used a boring grey background. The other used a polished video background... The creator says a plain gray account screen beat a video-background version because the video distracted users. Main topics: Conversion design.

Which version drove more signups? Ring tested two create-account screens. One used a boring grey background. The other used a polished video background. The video looked great. Here's where everybody was surprised... The video distracted users. Fewer people finished creating an account. The grey boring background outperformed it. Simple design made the path clearer. In critical flows, clarity beats aesthetics every time. #conversionrateoptimization #ecommerce #startups #ycombinator


If your SEO person isn't sharing stories like this with you, you need to fire them. We got penalized by Google. A few months ago, we were launching, we went all in on programmatic SEO. We created thousands of pages just using AI targeting long-tail keywords we knew our ideal users were searching for. It worked for a while, then it backfired. Google flagged our domain, pages started getting deindexed. Traffic plummeted overnight. This is what their growth looks like. They're going up and up and up, and Google hits them. Here, many of the biggest voices are recommending people scale their SEO with thousands of AI-generated pages. Google literally has a policy about this called scaled content abuse where they call out using generative AI tools. If you are not being warned, this stuff happens all the time. You are being fed lies. Learn how to scale purchase-intent SEO in a sustainable way at compactkeywords.com.

If your SEO person isn't sharing stories like this with you, you need to fire them. "We got penalized by Google... Thousands of AI-generated programmatic SEO pages can backfire through deindexing and scaled-content-abuse risk. Main topics: Scaled AI SEO abuse.

If your SEO person isn't sharing stories like this with you, you need to fire them. "We got penalized by Google.  A few months ago we were launching, we went all in on programmatic SEO.  We created thousands of pages using AI, targeting long tail keywords we knew our ideal users were searching for. It worked for a while, then it backfired.  Google flagged our domain, pages started getting deindexed, traffic plummeted overnight."  This is what their growth looks like. They're going up and up and up. Then Google hits them here.  Many of the biggest voices are recommending people scale their SEO with thousands of AI generated pages. Google literally has a policy about this called Scaled Content Abuse, where they call out using generative AI tools. If you are not being warned this stuff happens all the time, you are being fed lies. Learn how to scale purchase-intent SEO in a sustainable way at compactkeywords.com #googlepenalty #searchengineoptimization #programmaticseo #performancemarketing


LinkedIn is the 11th most clicked site in Google. Posted less than an hour ago, already showing in Google. Write detailed LinkedIn posts that demonstrate why you're an expert in your niche. Use SEO keywords terms in your niche that people search on Google. Position your keyword at the beginning of your LinkedIn post. Pack your LinkedIn descriptions with more keywords in your niche. LinkedIn actually rewards keyword stuffing. Rich descriptions everywhere in your LinkedIn, including posts, make it easy for people to discover you. LinkedIn is the most insane place on the internet. Two days ago I decided to start posting more. I was at 220,000 weekly impressions. Filters off, I posted 10 to 15 times a day. Now I am at 400,000 weekly impressions. I literally went up while recording this video. If you want to learn how I treat LinkedIn, I just made this podcast about it on YouTube.

LinkedIn is the 11th most clicked site in Google. Podcast, Ep 683 of The Edward Show, “LinkedIn Is the Biggest Opportunity on the Internet Right Now” Posts from LinkedIn will... LinkedIn posts can appear in Google quickly, and detailed niche-keyword posts may support discoverability. The creator claims LinkedIn rewards keyword stuffing, but the tactic should be treated as risky rather than recommended broadly. Main topics: LinkedIn keyword stuffing, LinkedIn SEO.

LinkedIn is the 11th most clicked site in Google. Podcast, Ep 683 of The Edward Show, “LinkedIn Is the Biggest Opportunity on the Internet Right Now”  Posts from LinkedIn will show on Google less than an hour after posting.  Write detailed LinkedIn posts that demonstrate why you're an expert in your niche.  Use SEO keywords, terms in your niche,  that people search on Google.  Position your keyword at the beginning of your LinkedIn post.  Pack your LinkedIn descriptions with more keywords in your niche. LinkedIn actually rewards keyword stuffing. Rich descriptions everywhere in your LinkedIn, including  posts, make it easy for people to discover you.  LinkedIn is the most insane place on the internet.  Recently, I decided to start posting more.  I was at  220,000 weekly impressions.  Filters off I posted 10 to 15 times a day.  Now I am at 650,000 weekly impressions. Don’t neglect this channel! #linkedinmarketing #socialmediamarketing #thoughtleadership #growthhacking


A new type of spam has arrived. Google Analytics showed a spike in empty traffic. This is what the spike looks like. Visitors never completed any actions. They were 100% bots. Only you used by unfair marketers to fake the results of their work. These people are prevalent across all industries. At the end of the day, ask yourself, are the results you're seeing getting you more sales? Learn SEO that directly brings paying customers at compactkeywords.com.

A new type of spam has arrived. Google Analytics showed a spike in empty traffic. Visitors never completed any actions... Empty bot-traffic spikes in Google Analytics can make SEO results look inflated without producing actions or sales. Main topics: Analytics spam.

A new type of spam has arrived. Google Analytics showed a spike in empty traffic. Visitors never completed any actions. They were 100% bots, only used by unfair marketers to fake the results of their work. These people are prevalent across all industries. At the end of the day, ask yourself, are the results you're seeing getting you more sales? Learn SEO that directly brings paying customers at compactkeywords.com #digitalmarketing #marketingagency #marketingconsulting #growthmarketing


This week saw the biggest leap forward in AI that we've seen since the release of ChatGPT. Google released Gemini 3, which is now easily the smartest language model and immediately added it to all their products, including Google AI Mode inside of Google Search. And then they released Nana Banana Pro, which is easily the best image generation model. I've been playing around with both and watching examples that other people have shared and it's honestly hard to wrap my mind around. This immediately changes so much about how we both work and find information. Not like it's going to change it in a year. Like it's already changed. We're just realizing how this is such a big step forward in progress that by the time we realize all the implications, there's probably gonna be another release. It's probably gonna be from Google. At this point it seems like their lead is just too big for anyone to catch them. Up until now, as a business owner, you could kind of ignore AI and still be alright. I don't think that's gonna be true much longer. If your business does any kind of white collar work, if you're doing anything on a computer, competitors that use AI are gonna start to have a huge advantage over you. But even if you do blue collar work, even if you're like a plumber, people are gonna be relying more and more on these AI models to decide whether they hire you or your competitor, there are almost certainly things being done in your organization right now by humans that could be done better, faster, and cheaper by AI...

This week saw the biggest leap forward in AI that we've seen since the release of ChatGPT. Google released Gemini 3, which is now easily the smartest language model and immediately added it to all their products, including Google AI Mode inside of Google Search. And then they released Nana Banana Pro, which is easily the best image generation model. I've been playing around with both and watching examples that other people have shared and it's honestly hard to wrap my mind around. This immediately changes so much about how we both work and find information. Not like it's going to change it in a year. Like it's already changed. We're just realizing how this is such a big step forward in progress that by the time we realize all the implications, there's probably gonna be another release. It's probably gonna be from Google. At this point it seems like their lead is just too big for anyone to catch them. Up until now, as a business owner, you could kind of ignore AI and still be alright. I don't think that's gonna be true much longer. If your business does any kind of white collar work, if you're doing anything on a computer, competitors that use AI are gonna start to have a huge advantage over you. But even if you do blue collar work, even if you're like a plumber, people are gonna be relying more and more on these AI models to decide whether they hire you or your competitor, there are almost certainly things being done in your organization right now by humans that could be done better, faster, and cheaper by AI. Even if that wasn't true last week, it's almost certainly true this week. People who have been saying since the release of ChatGPT that AI will never be as good as humans or that AI can only produce slop, just can't say that with a straight face anymore. Anyone saying that AI is just a fun toy, but it's hit a plateau just got proven wrong by Google. If you're doing any work on a computer or paying anyone to do work on a computer, you should be putting in a lot of effort figuring out how much of that work can be handled or at least assisted by AI. It's just not optional anymore. At this point, it would be like trying to do white color work without a computer. Right? If you hired someone and they're like, I don't really like to use computers. I'm just gonna use paper and pencil for everything, it wouldn't work out. And very quickly, we're heading to a future where it's gonna be the same case with AI. So, yes, it's gonna take some time. And sometimes the task is gonna take longer at first because you're using AI. And sometimes you're gonna spend hours trying to get AI to do something before realising it's just not quite there yet. But understanding what AI can do and how to best implement it into your current workflows is a superpower. And as it becomes more and more powerful, it's just gonna become less and less optional.

Do businesses need to use AI? After Google's Gemini 3 drop this week, ignoring it isn't an option anymore... The creator says even blue-collar businesses may be affected as customers rely on AI models to choose providers. Main topics: AI adoption / business operations, AI recommendations / local services.

Do businesses need to use AI? After Google's Gemini 3 drop this week, ignoring it isn't an option anymore. Your competitors are already using it 👀 #AI #BusinessTips #AITools #TechNews #GoogleGemini

AI adoption / business operations
AI recommendations / local services


I'm gonna get in trouble for showing you how easy this is. Go to answerthepublic.com. You can use this for free without even registering. Put in your niche, click search. It'll give you content ideas based on what search engines care about. AI cares about social media, cares about ecom topics. It'll give you a tree broken into. People also ask. You can go down the rabbit hole to find amazing content to make. Learn more SEO just like this at compactkeywords.com

I'm going to get in trouble for showing you how easy this is. Go to Answer The Public, you can use this for free without even registering. Put in your niche, click search... AnswerThePublic can be used as a free ideation source for search-informed questions and content topics. Main topics: Content ideation.

I'm going to get in trouble for showing you how easy this is. Go to Answer The Public, you can use this for free without even registering. Put in your niche, click search. It'll give you content ideas based on what search engines care about, AI cares about, social media cares about,  ecom topics. It'll give you a tree broken into People Also Ask; you can go down the rabbit hole to find amazing content to make. Learn more SEO just like this with Compact Keywords. #searchengineoptimization #generativeengineoptimization #seotips #socialmediamarketing


Most people don't know this about Google. They specifically crawl your contact page looking for information about your business. I heard this from the former head of Google Business Profile Support, but most businesses totally suck at this page. All they put on it is their name, address, phone number, and a form and they call it a day. This is a major fail. But you need to do is you need to treat your contact page like enterprises treat their location landing pages. If you want to see exactly what you should include on a high performing location landing page or contact page, Miriam Ellis just dropped the ultimate guide, including 34 elements you should include on your page. You can find the full resource for free on the White Spark website under Local SEO Guides.

Utility pages such as 404, contact, and sitemap pages can support SEO and conversion when they are intentionally maintained. Main topics: Website utility pages and conversion readiness.

Google specifically seeks out and crawls your contact page, looking f...


Here's a free tip to get more followers on social media. On Instagram, Facebook and TikTok. One of the first things that people look on your social page is your profile pic. Now, most people just have boring profile pics. And then I still wonder, well, why aren't they getting the engagement? Not only that, when people see your stories and they scroll through on Instagram, a boring profile pic just really doesn't stick out. There's a simple and easy way to make your profile pic more exciting. Go to website called P F P Maker. It's free to use. All you have to do is upload a photo of yourself. I'm gonna use this old boring grey photo that I used to use. Upload the photo and you can see that P F P Maker is gonna give me a whole variety of different options that I can make my image just stick out more. I can choose different colours, I can choose different shapes, and there's a whole lot of other things that I can look at. All I have to do is select the one that I want, save it, download it, and then upload it to Instagram, Facebook and TikTok. And just like that, my profile looks a lot more engaging and exciting. Go try it out for yourself and let me know if it works.

Social growth depends on repeated useful content and distribution mechanics rather than posting without a clear value reason. Main topics: Social content value and distribution.

Social Media Profile Pictures Make a Big Difference Your profile pict...


If you're a business owner, you should be making videos like this. I'm gonna explain why and then I'll tell you exactly how to do it. Videos, by far the most effective form of marketing. Videos like this are the easiest ones to make and the most impactful. People don't connect with brands, people connect with people. You're doing it the way I'm gonna show you. You can make a video like this in less than 20 minutes, that one video can be repurposed into 10 pieces of high quality content. This is not only the best way to get customers from the video platforms like TikTok and YouTube, it's also the best way to rank in Google and be recommended by large language models. It's the only form of marketing we do at our agency, and we've consistently had more leads than we can handle. I'm hiring and training people as fast as I can, and we still have to turn down a lot of work. And these are people who already know me because they watch my video content. I don't have to try to sell them on my services. I've already built that trust. This is also the No. 1 thing we recommend each of our clients do, and the ones that do it have had good success. However, most of them still don't do it. So I'm gonna try to make this as easy as possible. I'm actually making this video primarily for my Clients, but I figured I'd share it with everyone so hopefully you find it useful as well. First of all, just to be clear, I'm talking about short form video. These are videos where you're holding your phone out in front of you, recording yourself talking...

If you're a business owner, you should be making videos like this. I'm gonna explain why and then I'll tell you exactly how to do it. Videos, by far the most effective form of marketing. Videos like this are the easiest ones to make and the most impactful. People don't connect with brands, people connect with people. You're doing it the way I'm gonna show you. You can make a video like this in less than 20 minutes, that one video can be repurposed into 10 pieces of high quality content. This is not only the best way to get customers from the video platforms like TikTok and YouTube, it's also the best way to rank in Google and be recommended by large language models. It's the only form of marketing we do at our agency, and we've consistently had more leads than we can handle. I'm hiring and training people as fast as I can, and we still have to turn down a lot of work. And these are people who already know me because they watch my video content. I don't have to try to sell them on my services. I've already built that trust. This is also the No. 1 thing we recommend each of our clients do, and the ones that do it have had good success. However, most of them still don't do it. So I'm gonna try to make this as easy as possible. I'm actually making this video primarily for my Clients, but I figured I'd share it with everyone so hopefully you find it useful as well. First of all, just to be clear, I'm talking about short form video. These are videos where you're holding your phone out in front of you, recording yourself talking. Long form horizontal videos can be effective, but short form is typically much easier and all the platforms are pushing it right now. The biggest mistake people make when they decide they're gonna start recording videos is they put way too much effort into it. I mean like 10 or 20 times as much effort as they should be putting in. And the real tragedy is that this effort actually makes their videos less effective. Nowadays, professional polished videos fall flat. What you're trying to create are real authentic videos that respect the viewer's time. So don't worry about fancy equipment or professional setting. Just pull your phone out and record wherever you are or wherever you're comfortable walking around, sitting in your car, laying in your bed. The more organic it feels, the easier it is to gain the viewers trust. And also you're busy, find a way to work this naturally into your day. I walk my dog every morning and so that's the easiest time for me to record videos. The No. 1 objection I get to creating videos though is people telling me, but TJ, I'm not like you. I can't just talk naturally into the camera for minutes on end. So first of all, yes, you can. You almost certainly already do probably already going on zoom calls or doing Facetime. You know how to talk naturally into a camera. You're just getting in your own head and the cure is to just start recording videos. Yeah, the first 10 are probably gonna be a little cringe, but eventually it'll feel natural and second, I'm not talking for minutes on end. If you look at how often my videos cut, I'm rarely talking for more than five seconds at a time. You don't need to know everything you're gonna say before you start recording. You just need to know what the next sentence is gonna be or sometimes just the next half a sentence and that's how I recommend recording these videos one phrase at a time. Give yourself plenty of time to think and then if it doesn't come out right, record it again. I often do two or three takes of a line before I get it right and now you're probably thinking, but TJ, that's gonna take forever to edit no, it's not modern video editors like the script use AI to automatically remove retakes and shorten word gaps so even with all the pauses and retakes, the average video only takes us about 10 minutes to edit. The next thing I hear is alright, we'll create the videos but you gotta tell us what to talk about and if you're a client, we absolutely Will, we'll give you a big list of topics and hook ideas, but often the best ideas come from you. My advice is the same thing I do myself. Try to think of the message that feels the most important for your audience to hear right now, something that they would actually care about where you can offer real value. Now to do this, it's important that you have an audience in mind. Some businesses have multiple audiences. I recommend picking one. If you consistently create content that's interesting to the same audience, the algorithms will get really good at showing your content to those people. However, if different pieces of content target different audiences, you'll confuse the algorithm and your videos will tend to fall flat. Common sources of inspiration are questions you were recently asked by a customer, advice you found yourself recently giving to a potential customer or a team member, something new you're doing at your business or something new in your industry. Also, don't fall into the trap of thinking that you can only use each topic once. You can and absolutely should use your most important topics over and over again. Just think of your favourite creators. I bet you can think of a few things that they're always talking about and you're probably not getting sick of hearing it cause those are the most important things and every time they talk about it, they talk about it a little bit differently. Also, no one's gonna watch all of your videos. Now I wanna talk about the most important part of short form video, the hook. The hook is the first 1 to 2 seconds of the video. These are the first few sentences where the viewer is deciding if they're gonna watch the video or swipe away. It's important to understand why the hook is so important. All these video platforms care about is keeping users on the platform. So when their algorithm decides which video to show a user, it's looking for the video that is most likely to keep them engaged on the platform. The primary metric the algorithm cares about is viewer retention. How much of your video does the average person watch before swiping away? And you have to remember that right below your video are a million other videos that are perfectly tuned for this user. You only have a few seconds to convince them to watch your video. So in the seconds you need to do two things. 1, you need to assure them that this video is of interest to them. Find some way of signalling the topic of the video and 2, you need to somehow promise them some value coming at the end of the video. The goal is to make them feel like they're going to miss out if they swipe away. So there are a lot of ways to do this. For our clients, we'll recommend a bunch of hook structures. That might work well for them, but I urge you, as you're watching short form content yourself, just pay attention to the first few seconds and you'll see almost every successful creator is following this hook structure by promising them some kind of value that's coming later in the video. You're creating what's called a curiosity gap. In order to keep the viewer engaged with your video, you need to have at least one open curiosity gap. So in the simplest form of this, you're going to open that curiosity gap with the hook and then you'll close it at the end of the video. If you feel like you have more to say after you close that gap, just make sure you're opening a second curiosity gap before closing the first one. And at this point, I probably scared you off. You're probably thinking, oh, never mind, this is way too hard. I don't wanna worry about all of this. Please don't let this scare you. Keep in mind that no one's doing this perfectly and most creators aren't doing it at all. More important than following the best structure is just doing it in a way that feels authentic to you and that you actually enjoy. You started this business because you wanted to help people solve a specific problem. This is just one more to help those people. Once you have your hook and you've opened your curiosity gap, the most important thing to remember is to respect the viewer's time. Your viewers will forgive you for a lot of things, but they won't forgive you for being boring. Try to pack the video with as much value as possible. And now I'm gonna ask you to forget all of that and just go record a video and just assume it's gonna be terrible. You don't even have to post it if you don't want to, but commit to making 10 or 20 terrible videos. The good news is if it really sucks, the algorithm is not gonna show it to anyone anyways.

How to Make Marketing Videos for Business in under 20 minutes. No fancy equipment. Just your phone and what you already know. Drop a 💯 if you're finally gonna start!... Short-form expert videos can become trust-building source assets for TikTok, YouTube, Google rankings, LLM recommendations, and repurposed content. Short-form video topics work better when they are aimed at one clear audience and offer a message that audience actually needs. Main topics: Audience consistency / algorithm training, Audience-focused video topics, short-form video assets, Short-form video process.

How to Make Marketing Videos for Business in under 20 minutes. No fancy equipment. Just your phone and what you already know. Drop a 💯 if you're finally gonna start! #videomarketing #businessowner #contentcreation #marketingtips


Adobe is acquiring a leading SEO tool, Semrush, for $1.9 billion. The deal is expected to close in 2026. Adobe has a bunch of marketing tools. They want Semrush because it will allow their users to see how their brands appear across the web. It's possible this is just an AI hype move. The press release says, with Semrush, we're unlocking generative engine optimization for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement, conversions across the ecosystem. Here's the thing. All the top marketers are saying that GEO is really just SEO repackaged. This guy was the head of SEO at the Telegraph. 10 reasons why GEO, the AISUO acronym, is not a thing. Here's what the marketing community is saying about this announcement. That's quite a long route to ensure users can't cancel the subscription. Adobe turns everything it acquires into a steaming pile of shit. Here comes a 17 dollar cancel fee. This guy is helping people migrate to hrefs. It's a competing SEO tool. Congrats to the team. Well, time to cancel my subscription before Adobe messes the cancel membership. Dear god, no. Please, anything but this. What do you think about this acquisition? Please let us know in the comments.

Adobe is acquiring a leading SEO tool, Semrush for $1.9 billion. The deal is expected to close in 2026. Adobe has a bunch of marketing tools... Adobe framed Semrush as unlocking GEO, while the clip notes marketers arguing that GEO is SEO repackaged. Main topics: GEO vs SEO terminology.

Adobe is acquiring a leading SEO tool, Semrush for $1.9 billion. The deal is expected to close in 2026. Adobe has a bunch of marketing tools. They want Semrush because it will allow their users to see how their brands appear across the web. It's possible this is just an AI hype move. The press release says "With Semrush we're unlocking generative engine optimization for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement, conversions across the ecosystem." Here's the thing. All the top marketers are saying that GEO is really just SEO repackaged. This guy was the Head of SEO at the Telegraph. "10 reasons why GEO, The AI SEO acronym, is not a thing." Here's what the marketing community is saying about this announcement. That's quite a long route to ensure users can't cancel the subscription. “Adobe turns everything it acquires into a steaming pile of.” Here comes the $1,700 cancel fee.” One guy is helping people migrate to Ahrefs, it's a competing SEO tool. “Congrats to the team! Well, time to cancel my subscription before Adobe messes the cancel membership.” “Please anything but this.” What do you think about this acquisition? Please let us know in the comments. #marketingnews #searchengineoptimization #generativeengineoptimization #digitalmarketing


People have been saying for the past year SEO is dead. Adobe just bought an SEO tool for $2 billion, 77% premium. If SEO is dead, I want to know why Adobe is spending 1.9, nearly 2 billion bucks on an SEO tool. What is going on here? Actually, if you go to Google Trends, put in search engine optimization as a topic. It's the highest it's ever been all time. Is SEO dead? I'm asking you, is SEO dead?

People have been saying for the past year SEO is dead. Adobe just bought an SEO tool for two billion dollars - a 77 percent premium... Adobe buying Semrush for ~$1.9B and Google Trends interest are used as counterarguments to “SEO is dead.” Main topics: SEO market signal.

People have been saying for the past year SEO is dead. Adobe just bought an SEO tool for two billion dollars - a 77 percent premium. If SEO is dead, I want to know why Adobe is spending $1.9, nearly two billion bucks, on an SEO tool. What is going on here? Actually, if you go to Google Trends and put in “search engine optimization” as a topic, it's the highest it's ever been all time. Is SEO dead? I'm asking you, is SEO dead? #marketingnews #searchengineoptimization #generativeengineoptimization #digitalmarketing


I can't believe that in almost 2026, I'm still having to tell people how irrelevant meta keywords are. And yes, I know that some of the website platforms still get you to put them in. I don't understand why, it's irrelevant. It actually says a lot more about how little they understand the industry that they're in. My name is Kate. SEO specialist, and I don't think I've seen meta keywords being used for any kind of ranking in well over 10 years. This is in an article from Semrush published in 2025, showing you how little they actually matter to all of the main search engines. Because it's way too easy to manipulate search engine results by listing a load of keywords that aren't actually super relevant to your content. Search engines have adapted and created more advanced algorithms to avoid that. You're also letting your competitors know what all of your target keywords are. You're listening to all of the wrong SEO advice if you think the meta keywords matter at all.

Replying to @MãQ§ôôĐ Hâ§§âÑ Do SEO meta keywords matter? No. Meta keywords are one of the most outdated SEO features... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: Meta keywords / outdated SEO, SEO research and tooling workflow.

Replying to @MãQ§ôôĐ Hâ§§âÑ Do SEO meta keywords matter?   No. Meta keywords are one of the most outdated SEO features. At this point, they're an SEO myth rather than an SEO tip. And wasting time on them is 100% an SEO mistake you can avoid if you listen to anyone who actually understand modern search engine optimisation best practices. #metakeywords #onpageseo #seotips

Meta keywords / outdated SEO
SEO research and tooling workflow


WordPress and ChatGPT are really a match made in heaven if you're struggling with the WordPress website anything with regards to settings or design changes or you're just trying to troubleshoot ChatGPT is your best friend now I use this often I don't create websites but a lot of times me and my team have to make changes on our clients websites now this is the way that the method works all you have to do is take a screenshot on any page that you are in in WordPress and put it into chat G G P t then describe the problem that you have and chat G G P t will see what's going on in WordPress from that image see the theme that you on and a whole lot more and will help you troubleshoot take a look at this for example I'm gonna open up WordPress on the dashboard I'm gonna take a screenshot and go into ChatGPT and import that screenshot I'm gonna tell ChatGPT tell me what you can see from the screenshot straight away ChatGPT will tell us what theme we using and a whole lot more of technical details I can ask ChatGPT for example how to change the page title now just from that small screenshot ChatGPT can see what we use there and give us step by step tips there's A whole lot of other things that you can do. I've used it to help you with C s. S. I've helped me to do with other different coding, with other troubleshooting, with menus, with editing, and a whole lot of more cool stuff. Like I said, Chat, G P t and WordPress is a match made in heaven. Go try this method yourself. You'll see how amazingly well it actually works...

WordPress and ChatGPT are really a match made in heaven if you're struggling with the WordPress website anything with regards to settings or design changes or you're just trying to troubleshoot ChatGPT is your best friend now I use this often I don't create websites but a lot of times me and my team have to make changes on our clients websites now this is the way that the method works all you have to do is take a screenshot on any page that you are in in WordPress and put it into chat G G P t then describe the problem that you have and chat G G P t will see what's going on in WordPress from that image see the theme that you on and a whole lot more and will help you troubleshoot take a look at this for example I'm gonna open up WordPress on the dashboard I'm gonna take a screenshot and go into ChatGPT and import that screenshot I'm gonna tell ChatGPT tell me what you can see from the screenshot straight away ChatGPT will tell us what theme we using and a whole lot more of technical details I can ask ChatGPT for example how to change the page title now just from that small screenshot ChatGPT can see what we use there and give us step by step tips there's A whole lot of other things that you can do.

I've used it to help you with C s. S. I've helped me to do with other different coding, with other troubleshooting, with menus, with editing, and a whole lot of more cool stuff. Like I said, Chat, G P t and WordPress is a match made in heaven.

Go try this method yourself. You'll see how amazingly well it actually works. If you like this video, follow or subscribe for more daily content like this.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

Use ChatGPT to Fix Any WordPress Issue If you’re stuck on a WordPress...


If you're using Yoast instead of Rank Math for your WordPress SEO plugin, I'm judging you. My name is Kate, I'm an SEO specialist and I don't know why anybody would use Yoast when the free version of Rank Math puts it to shame. Like how the free version of Rank Math lets you create sitemaps, add schema markup, monitor 404s, and manage redirects. Yoast doesn't even offer all of those features in their paid plan. Or how Rank Math integrates with GA4 and Search Console so you can see all of your traffic and keywords from your WordPress dashboard. Yoast just point blank doesn't offer any of these. This one is actually one of my favourite Rank Math features, and Yoast doesn't even offer this in their paid plan either. Rank Math can automatically add alt text to all of your images. This is huge for image optimisation and saves you so much time. Both Rank Math and Yoast have content analysis tools that score you on your on-page optimisation. But Rank Math has something called Content AI, which guides you on how to optimise your content, and it'll even write it for you. There's also an SEO audit feature in Rank Math, so you can run content audits and technical SEO audits across your entire site. Rank Math gives you access to over 30 types of schema markup, most of that with a free version and a built-in schema builder to create your own. Whereas Yoast offers a handful of basic schema options for free. But even when you upgrade, you're still getting maybe 20 types at most...

If you're using Yoast instead of Rank Math for your WordPress SEO plugin, I'm judging you. My name is Kate, I'm an SEO specialist and I don't know why anybody would use Yoast when the free version of Rank Math puts it to shame. Like how the free version of Rank Math lets you create sitemaps, add schema markup, monitor 404s, and manage redirects. Yoast doesn't even offer all of those features in their paid plan. Or how Rank Math integrates with GA4 and Search Console so you can see all of your traffic and keywords from your WordPress dashboard. Yoast just point blank doesn't offer any of these. This one is actually one of my favourite Rank Math features, and Yoast doesn't even offer this in their paid plan either. Rank Math can automatically add alt text to all of your images. This is huge for image optimisation and saves you so much time. Both Rank Math and Yoast have content analysis tools that score you on your on-page optimisation. But Rank Math has something called Content AI, which guides you on how to optimise your content, and it'll even write it for you. There's also an SEO audit feature in Rank Math, so you can run content audits and technical SEO audits across your entire site. Rank Math gives you access to over 30 types of schema markup, most of that with a free version and a built-in schema builder to create your own. Whereas Yoast offers a handful of basic schema options for free. But even when you upgrade, you're still getting maybe 20 types at most. And just to be clear, if you decide to sign up to premium, with Rank Math, one licence is gonna cover every site you wanna use it on. With Yoast, there's multiple subscriptions depending on what features you want, and you have to have a licence for every site you use it on. That's just not for me.

People always ask me why I recommend Rank Math over Yoast for a WordPress SEO plugin, so here's why!... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings, WordPress SEO plugins.

People always ask me why I recommend Rank Math over Yoast for a WordPress SEO plugin, so here's why! ➡ More SEO features with less plugins ➡ Automate image alt text (ideal for image SEO) ➡ On-page SEO analysis & entire site SEO audits ➡ Advanced schema markup options ➡ Integration with Google Analytics & Search Console ➡ AI SEO features for content optimisation And tbh, that's not even everything you can get with @rankmathpro  #wordpressseo #seoplugins #rankmath #yoast #seo

WordPress and website SEO settings
WordPress SEO plugins