Why do we still need websites? I'm not saying we don't need websites, but why do we still need them? This is something I've been thinking about a lot lately. And the more I think about it, the more outdated the website seems to be. I'm not talking about websites like Facebook or TikTok, Google or ChatGPT. For this conversation, let's consider those platforms. I mean the kind of websites that a business or a brand might have. As far as I can tell, websites only exist for two purposes, to share information and enabling transactions. And then you could include a third, which should just be entity verification. It's important that you can tell who the information is coming from and with whom you're doing a transaction. So that's important, right? Entities need to be able to share information. We need to be able to make transactions with entities online and entity being a person, brand or business. What is the website the ideal medium for finding this information and hosting these transactions? Up until recently, search engines were the only tools we had for identifying the entities from whom we wanted to gather information or do transactions with. But large language models like chat t have already demonstrated how unnecessarily laborious that process is. And I'm not saying that ChatGPT is the ideal interface either. I think AI is still pretty terrible compared to how good it could be. I just think We've seen enough already to know how much better things could be. Let's take a broad look at what I think is the most general case for websites...

Why do we still need websites? I'm not saying we don't need websites, but why do we still need them? This is something I've been thinking about a lot lately. And the more I think about it, the more outdated the website seems to be. I'm not talking about websites like Facebook or TikTok, Google or ChatGPT. For this conversation, let's consider those platforms. I mean the kind of websites that a business or a brand might have. As far as I can tell, websites only exist for two purposes, to share information and enabling transactions. And then you could include a third, which should just be entity verification. It's important that you can tell who the information is coming from and with whom you're doing a transaction. So that's important, right? Entities need to be able to share information. We need to be able to make transactions with entities online and entity being a person, brand or business. What is the website the ideal medium for finding this information and hosting these transactions? Up until recently, search engines were the only tools we had for identifying the entities from whom we wanted to gather information or do transactions with. But large language models like chat t have already demonstrated how unnecessarily laborious that process is. And I'm not saying that ChatGPT is the ideal interface either. I think AI is still pretty terrible compared to how good it could be. I just think We've seen enough already to know how much better things could be. Let's take a broad look at what I think is the most general case for websites. You're trying to pick an entity to do a transaction with, so you have some kind of problem and you need a person or organization with a solution. This could be anything from trying to find someone to hire at your business to trying to find what restaurant to go to for lunch. The current process involves manually looking through pages of content usually created by the brand themselves, and if we're lucky, some third party reviews. But ultimately, we only have time to read a fraction of those. In other words, we're seeing a small percentage of the information available. It's hard to know how much we can trust the information we're getting. And then it's up to us to figure out how to parse that information and make sense of it so that we can make a rational decision. Ultimately, what we want is an intelligent system that understands everything that's important to us, can evaluate all the information out there, verify if that information is coming from a trusted source, and return only the context important to us in making the final decision. And I can already hear you saying, but TJ, we can't trust AI to do that. AI stupid, and you probably already know, I'm gonna say, sure, AI stupid, but it's gonna keep getting smarter, but I actually don't think it needs to get any smarter for the website to be in trouble. Consider the fact that Google's algorithm is still pretty stupid. That doesn't prevent people from using that as their default mode of discovering information. I actually don't think we need smarter language models to make the website obsolete. We just need a better product. Same Altman of OpenAI has made it pretty clear that they see large language models as a commodity and that they're focusing almost entirely on the product. Now, of course, it's impossible to say what that product will look like. Otherwise it would already be here. But it's clear that there's a better way. Whatever that product is, it will need some way of retrieving information, verifying entities, and facilitating transactions. OpenAI, of course, is already trying to do this with ChatGPT, but I think that's just the first step. And currently that's being done through the website. It's the only place that a brand can host the information and transactions currently. But if we're moving towards a world where people just interface with the product and no longer need to go to the website, the website starts to feel like a really bad medium. We're hosting that information and those transactions. In the last year, we've seen new protocols coming out like MCP and A2A, which allow agents to communicate with APIs or other agents. The goal of these protocols is to make it as Easy as possible to retrieve information or facilitate transactions. This is the best hint we have at what the future might look like. My prediction is that each brand will need their own agent or at least an API to verify their identity, share information and facilitate any transactions. My guess is that early on brands will have to build these agents or APIs themselves. But eventually there will be platforms to do it for you. And the early versions will probably just automate it by tapping into your website. But I still think websites are gonna exist for a long time. They'll probably still be relevant for at least a couple of years. But I think what your website says about you is gonna matter less and less. What these platforms say about you is going to matter more and more. And your website is just one place that these platforms are getting their information from. So while we wait to see what will replace the website, if anything, I think the best thing that brands could be doing is just putting their content on as many platforms as possible. Produce high quality content that represents your brand and distribute it across all the social platforms and any other third party websites you can get on to. The goal is to be found everywhere these large language models are looking.

Why do we still need websites? Been thinking about this a lot lately and honestly... they're becoming obsolete 🤔 What smart brands should do instead ⬇ #AI #DigitalMarketing... Future brand discovery may rely less on websites and more on agents or APIs that verify identity, share information, and facilitate transactions. Early brand agents or APIs may use the website as an information source, so owned-site entity data can remain useful even if interfaces change. Main topics: Agent-readable web, Owned-site data for agents.

Why do we still need websites? Been thinking about this a lot lately and honestly... they're becoming obsolete 🤔 What smart brands should do instead ⬇ #AI #DigitalMarketing #TechTrends #BusinessStrategy

Agent-readable web
Owned-site data for agents


You'd never guess this about Google. Google had its biggest leak ever last year in 2024. This is some of the things that were revealed. Google demotes sites with exact match domains like bestchicagoplumber.com. Google tracks your clicks in Chrome. Sites that get more clicks get better rankings. Long clicks versus short clicks are measured. You want people to click then stay in your site. Backlinks on URLs that get no clicks are seen as low quality. Backlinks from a Forbes URL that gets no traffic will not be great even though it's Forbes. If you didn't check Google's API leak last year, there were some crazy things shared in it.

You'd never guess this about Google. Google had its biggest leak ever last year in 2024. This is some of the things that were revealed... The video claims the 2024 Google API leak showed Google tracks clicks, long clicks vs short clicks, and that higher-click sites can get better rankings. The video claims backlinks from URLs with no clicks/traffic may be considered low quality, even if the domain is high-authority like Forbes. Main topics: Backlink quality, Google ranking signals / clicks.

You'd never guess this about Google.  Google had its biggest leak ever last year in 2024. This is some of the things that were revealed. Google demotes sites with exact match domains. Google tracks your clicks in Chrome; sites that get more clicks get better rankings. Long clicks versus short clicks are measured. You want people to click, then stay in your site. Backlinks on URLs that get no clicks are seen as low quality. Backlinks from a Forbes URL that gets no traffic will not be great, even though it's Forbes.  If you didn't check Google's API leak last year, there were some crazy things shared in it. #seotips #searchengineoptimization #digitalmarketing #buildinpublic

Backlink quality
Google ranking signals / clicks


Shopify. Shopify finally just dropped a native integration with WordPress. A lot of people hate Shopify's limited SEO capabilities. WordPress, on the other hand, is notoriously excellent for SEO. This is going to make a lot of businesses a lot of money. Shopify's checkout power with WordPress's massive reach. And learn how to do SEO that gets customers with ecommerce at compactkeywords.com.

Shopify finally just dropped a native integration with WordPress. A lot of people hate Shopify's limited SEO capabilities... Shopify’s native WordPress integration is positioned as combining Shopify checkout with WordPress SEO reach. Main topics: Ecommerce platform SEO.

Shopify finally just dropped a native integration with WordPress. A lot of people hate Shopify's limited SEO capabilities. WordPress, on the other hand, is notoriously excellent for SEO. This is going to make a lot of businesses a lot of money. Shopify's checkout power with WordPress's massive reach. #ecommerce #searchengineoptimization #seotips #shopify


Most of the content online is now AI generated. According to some research, by 2026, it's estimated that up to 90% of the content online could be AI generated. If you're a business or have any kind of brand, creating content could seem pointless. But I wanna talk about why I think this is actually the best time to be creating content while we are racing into a future where the vast majority of content is at least partially AI generated. As we all know right now, most of that content is terrible. At the same time, algorithms like TikTok are getting better and better at surfacing the content we actually want to see, which is why a small fraction of 1% of the content get the vast majority of the attention. And of course, the reason for this explosion in content is because AI is making it easier than ever to create the content. And I don't just mean the low quality content. If you still think that all AI content is low quality, you haven't been paying attention now. Yes, if you just go and put a prompt into ChatGPT asking for an article or you try a video generator like v 0 3 or Sora 2, the outputs gonna be generic and low quality. And that's because there are specific parts of the content generation process that AI still can't replicate most notably context, unique insights and personality. But that's the part that's easy. For you, if you have any kind of extensive experience in your field or industry, you can take those insights and amplify them with AI. So what am I talking about? Let me walk you through a process...

Most of the content online is now AI generated. According to some research, by 2026, it's estimated that up to 90% of the content online could be AI generated. If you're a business or have any kind of brand, creating content could seem pointless. But I wanna talk about why I think this is actually the best time to be creating content while we are racing into a future where the vast majority of content is at least partially AI generated. As we all know right now, most of that content is terrible. At the same time, algorithms like TikTok are getting better and better at surfacing the content we actually want to see, which is why a small fraction of 1% of the content get the vast majority of the attention. And of course, the reason for this explosion in content is because AI is making it easier than ever to create the content. And I don't just mean the low quality content. If you still think that all AI content is low quality, you haven't been paying attention now. Yes, if you just go and put a prompt into ChatGPT asking for an article or you try a video generator like v 0 3 or Sora 2, the outputs gonna be generic and low quality. And that's because there are specific parts of the content generation process that AI still can't replicate most notably context, unique insights and personality. But that's the part that's easy. For you, if you have any kind of extensive experience in your field or industry, you can take those insights and amplify them with AI. So what am I talking about? Let me walk you through a process. We used to do this for ourselves and some of our clients. I think the best way to start is just to pull out your phone and ramble into the camera like I'm doing right now. I'm walking my dog right now. It's not taking any time out of my day. And if you can tell, I'm just speaking a few sentences at a time. This gives me time to think before each sentence. And then once I'm done, I just drag this into my AI video editor Descript and it automatically takes out all the bad takes and the gaps. We then have Claude Projects that take the transcript of the video and turn that into a LinkedIn post, a Reddit post, an X post, and one that drafts all the titles, descriptions and captions for us to post across the various platforms. Every video also becomes a blog post optimized for search engines on our website. We start by running the transcript through Gemini to identify the questions answered in the video. We give those questions to ChatGPT Deep Research to collect some data, stats and quotes around each question. And then we give the transcript deep research and our article writing guidelines to Claude To write the blog post and this is done inside a Claude project that already has all the information about our brand as well as all the internal links on our website. The entire process takes about 30 minutes and it gives us 10 pieces of high quality content. Not only does this help us get found on each other respective platforms, it also helps us rank higher in Google. And I think most importantly in the future, it increases our visibility and the large language models who eat up all this content.

Why AI content saturation is actually GOOD for creators 📱 My 30-min workflow for 10 quality posts #ContentCreator #AITools #ContentStrategy One expert video transcript can become LinkedIn, Reddit, X, captions, descriptions, and an SEO blog post with AI-assisted repurposing. AI-assisted content quality improves when grounded in human context, unique insights, and personality rather than generic prompts. Main topics: AI content quality, Content repurposing / AI visibility.

AI content quality
Content repurposing / AI visibility


It is vitally important that if you're running Google Ads, you have to be doing at least onsite search engine optimisation. The reason that is, is something called your Quality Score. The Quality Score is a score system where Google punishes you or rewards you for how well you have done your Google Ads. one of the most important things with Google Ads and Quality Score is something called ad relevance. High relevant is the keyword that you're bidding on relevant to your text ad. And then again, how relevant is the text ad and the keyword that you're bidding on to your website. So let's say for example, you are bidding on a word houses for sale in Cape Town. Your text ad should say houses for sale in Cape Town at least in one or two of the headlines. And then finally, your website, Google has to see is again about houses for sale in Cape Town. Obviously, the only way that Google Ads can see that your website is speaking about houses for sale in Cape Town or whatever it's talking about is by doing search engine optimization specifically with your page title, your page description, your headline and some the text on your website. If Google don't see that your website is speaking about houses for sale for Cape Town, they're going to come back and penalize you in your Google Ads account. That form of penalization is that your cost per click can be a lot higher than it Actually has to be if you want to perform better at Google Ads and you want the lowest possible cost per click, you have to be working on your onsite search engine optimisation...

It is vitally important that if you're running Google Ads, you have to be doing at least onsite search engine optimisation. The reason that is, is something called your Quality Score. The Quality Score is a score system where Google punishes you or rewards you for how well you have done your Google Ads. one of the most important things with Google Ads and Quality Score is something called ad relevance. High relevant is the keyword that you're bidding on relevant to your text ad.

And then again, how relevant is the text ad and the keyword that you're bidding on to your website. So let's say for example, you are bidding on a word houses for sale in Cape Town. Your text ad should say houses for sale in Cape Town at least in one or two of the headlines. And then finally, your website, Google has to see is again about houses for sale in Cape Town.

Obviously, the only way that Google Ads can see that your website is speaking about houses for sale in Cape Town or whatever it's talking about is by doing search engine optimization specifically with your page title, your page description, your headline and some the text on your website. If Google don't see that your website is speaking about houses for sale for Cape Town, they're going to come back and penalize you in your Google Ads account.

That form of penalization is that your cost per click can be a lot higher than it Actually has to be if you want to perform better at Google Ads and you want the lowest possible cost per click, you have to be working on your onsite search engine optimisation. If you need any help with your Google Ads, drop a comment below or DM me for more information.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

How SEO Affects Google Ads 🔄 On-site SEO plays a big role in how your...


Sora 2 is insane. And don't worry, this video wasn't made with Sora 2. You can stop looking for the watermark. But that's exactly what's crazy about it. You can't tell right away. But also no one's really surprised, right? We all knew this was coming and even though we all know it's gonna be harder and harder to tell which videos are made by AI, I'm gonna make the argument that this is the best time to be making real videos and that's not because everyone's gonna get sick of AI and not wanna watch any more AI videos to the contrary, I think we're gonna be watching more and more AI videos. But if you have any kind of brand or message or need people to trust you at all, real videos gonna become more powerful. So I like to just speculate about how this might play out, how we might be able to tell if the video is real or not and what this means for you if you have any kind of brand if you don't know, along with Sora to OpenAI released a Sora app. This is essentially like TikTok where every video was created by Sora. Now it's hard to say how popular this app will be. I currently am having a lot of fun watching the videos, but maybe we all get kind of sick of it just knowing that it's AI. What's clear though is that this is giving OpenAI, some very valuable data. It's easy to see how they could use this data to train their AI, not just to make more realistic videos with fewer mistakes, but to make videos that are more compelling that keep people on the platform longer, more addictive videos...

Sora 2 is insane. And don't worry, this video wasn't made with Sora 2. You can stop looking for the watermark. But that's exactly what's crazy about it. You can't tell right away. But also no one's really surprised, right? We all knew this was coming and even though we all know it's gonna be harder and harder to tell which videos are made by AI, I'm gonna make the argument that this is the best time to be making real videos and that's not because everyone's gonna get sick of AI and not wanna watch any more AI videos to the contrary, I think we're gonna be watching more and more AI videos. But if you have any kind of brand or message or need people to trust you at all, real videos gonna become more powerful. So I like to just speculate about how this might play out, how we might be able to tell if the video is real or not and what this means for you if you have any kind of brand if you don't know, along with Sora to OpenAI released a Sora app. This is essentially like TikTok where every video was created by Sora. Now it's hard to say how popular this app will be. I currently am having a lot of fun watching the videos, but maybe we all get kind of sick of it just knowing that it's AI. What's clear though is that this is giving OpenAI, some very valuable data. It's easy to see how they could use this data to train their AI, not just to make more realistic videos with fewer mistakes, but to make videos that are more compelling that keep people on the platform longer, more addictive videos. And the better, faster and cheaper model this gets, the more they'll be able to scale that training. From my point of view, it looks like we're at the very beginning of an exponential curve where AI video just gets more and more entertaining, engaging, compelling. My guess is that Google will follow suit whenever v 0 4 comes out. And my prediction is that a few years from now, we're gonna have not just a ton of AI slap, but a ton of AI videos that we actually really enjoy or at least that we have trouble putting down. However, similar to our relationship with social media, I think we'll also be kind of disgusted at how much time we're spending with it. We certainly won't trust it. And I'm not saying people will automatically distrust anything that was made with AI. It's gonna be so commonplace. That would be like saying that we don't trust a picture that came out of Photoshop. But I do think there's gonna be a demand for real humans on camera and as a brand trying to build trust, the easiest way is gonna be with real video. And I can already Hear you asking. But TJ, how are they gonna know that it's real video? And you're right, there's a lot of times that we won't be able to tell. There won't always be a watermark. People will find ways to remove them. There will be open source models that don't have watermarks. But presumably you'll be able to see who posted the video. And most of us have at least a couple sources that we trust. So as a brand, your goal should be to become one of those sources that your audience trusts. And the best way to do that is to start creating videos now when people can still tell that it's not AI.

Sora 2 is wild but this is actually the BEST time to make real videos. Here's why trust just became your superpower 📹 #Sora2 #VideoMarketing #ContentCreator As AI-generated video becomes harder to distinguish, real human video may become more valuable for brands that need trust. Main topics: Trust / real video.


So many people were triggered by my last video on this, which just tells me a lot of you are using AI and you don't want to admit it. If your content uses the phrase it's straight out of ChatGPT I don't care how much you love them. If your content includes em dashes, bonus points if you've got multiple em dashes in the same piece of content, it's AI. The next one is so overused and it's often right at the beginning of the content when you first see it, вЂIn today's digital landscapeвЂ™ I'm immediately not reading your content if I see that. If you've got loads of bolded words and phrases throughout the whole thing, not only has AI gone massively overboard, but it's written your content. And if your sentences are often structured like, or it's not you, it's AI.

My last video on spotting AI content was controversial, so here's 5 more ways I can tell your content was written by AI. 🫣 I see these AI writing habits everywhere... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI content detection / content quality, AI visibility and answer readiness.

My last video on spotting AI content was controversial, so here's 5 more ways I can tell your content was written by AI. 🫣   I see these AI writing habits everywhere. That's why if you’re using AI for SEO, content marketing or social media, you need to know how obvious these signs are. AI-generated content can still perform well, but only if you learn how to humanise AI content first.    #AIContent #ChatGPT #AITips #SEOTips #DigitalMarketing

AI content detection / content quality
AI visibility and answer readiness


Have you ever heard of a website called the Wayback Machine it's really unbelievable and it's 100% free to use the way that it works is very simple you go into the website there's no registration and put any URL that you want what it does it goes back in time and and it will show you the history of this website and different versions of it depending on how long the website has been around for in this specific example I'm going to use a very well known brand in South Africa we buy cars as you can see the website can go back so many different years Almost 20 years in this case can see the different variations and the history and the way that the brand has evolved for this specific website it's actually quite cool to see you can do it for most websites out there a lot of times this tool can be very useful No.1 you can go back in time to see if there's any information on a website perhaps let's say they mention something dodgy and you can go pick them up on it now another way that I use this website quite often is sometimes when web developers change from one website to another for the same customer a lot of the search engine optimization gets lost but with the help of the Wayback Machine I can go back and I can see what the different page titles were in the Page descriptions. I can also see the different U, R, L structures and a whole lot more.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

How to Use the Wayback Machine ⏱ The Wayback Machine is a free tool ...


I'm in the middle of the Google office running. Nobody knows this about Google, but Google fired massive shots at ChatGPT. They recently made a change that makes it very expensive to crawl past page 1 of Google. The result is sites like Reddit took a massive dip in ChatGPT citations. A few weeks ago Reddit citations in ChatGPT were at 14%. Now they are at 2%. ChatGPT was doing a better job of going through the top 100 results, finding the most relevant answers to users questions, bypassing Google's entire business model of ads. Google was threatened by these AI tools has now restricted them to the top 10 results. We'll see how long this lasts for though. There's always been.

Google fired massive shots at ChatGPT. They recently made a change that makes it very expensive to crawl past page one of Google... The video claims Google made it expensive to crawl beyond page 1, restricting AI tools toward top-10 Google results and contributing to Reddit citation drops. Main topics: AI search crawl constraints.

Google fired massive shots at ChatGPT. They recently made a change that makes it very expensive to crawl past page one of Google.  The result is sites like Reddit took a massive dip in ChatGPT citations.   A few weeks ago  Reddit citations in ChatGPT were at 14%.  Now they are at 2%.  ChatGPT was doing a better job of going through the top 100  results, finding the most relevant answers to users' questions,  bypassing Google's entire business model of ads.   Google was threatened by these AI tools, has now restricted them to the top 10 results.   We'll see how long this lasts for, though. There's always Bing. #searchengineoptimization #generativeengineoptimization #digitalmarketing #seotips


Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often. I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this might affect you if you're trying to be recommended by ChatGPT. We track the citations of large language models like ChatGPT for about 30 of our clients. One thing you'll notice when you do this is that the citations vary wildly between industries. For most of our clients, Reddit isn't the number one source, but it's almost always in the top 10 and for a few clients it really is 50% or more of the citations heard. Across all industries, Reddit makes up about 14% of citations historically. Yesterday I went through all 30 clients and for almost all of them Reddit dropped by about half in mid September. So that begs the question, who's the number one cited website now? Reddit. It's still Reddit. I couldn't find one single site that shot up in rankings. It looks like Reddit just dropped. Maybe OpenAI or the model itself realized that Reddit isn't such a reliable source, but it's still being used a lot. So if Reddit is still the most Important place for your brand to be mentioned. Why even bring this up? Well, I think it's important to notice how volatile these models still are. The factors that determine who gets recommended by these large language models change significantly every month...

Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often. I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this might affect you if you're trying to be recommended by ChatGPT. We track the citations of large language models like ChatGPT for about 30 of our clients. One thing you'll notice when you do this is that the citations vary wildly between industries. For most of our clients, Reddit isn't the number one source, but it's almost always in the top 10 and for a few clients it really is 50% or more of the citations heard. Across all industries, Reddit makes up about 14% of citations historically. Yesterday I went through all 30 clients and for almost all of them Reddit dropped by about half in mid September. So that begs the question, who's the number one cited website now? Reddit. It's still Reddit. I couldn't find one single site that shot up in rankings. It looks like Reddit just dropped. Maybe OpenAI or the model itself realized that Reddit isn't such a reliable source, but it's still being used a lot. So if Reddit is still the most Important place for your brand to be mentioned. Why even bring this up? Well, I think it's important to notice how volatile these models still are. The factors that determine who gets recommended by these large language models change significantly every month. However, the core strategy stays the same. Make sure your brand is mentioned in the sources these large language models are citing before they make a recommendation. And because very few brands are doing this right now, there's a ton of opportunity.

ChatGPT cut Reddit traffic by 50% but it's still the #1 source 📊 LLM citations change fast - here's what brands need to know #chatgpt4 #SEO #aimarketingtools Tracked ChatGPT citations reportedly shifted in mid-September, with Reddit dropping by about half for many clients. AI visibility depends on being mentioned in sources that LLMs cite before recommendations, and source patterns vary by industry. Main topics: AI visibility source strategy, LLM Citation Volatility.

AI visibility source strategy
LLM Citation Volatility


This is how you disavow backlinks to your website using the Google Search Console. Now, before we start, there's just a few things to note. No. 1, you only use this method under extreme circumstances. No.2, most websites out there have a number of spammy backlinks. It's just a common thing that for whatever the reason is, there are some bots come to website that create these spammy backlinks. At 9 times out of 10, there's nothing to worry about and you can just ignore it. Now, most cases when people have to worry about spamy backlinks and when Google have started to penalize you is as a result of using Blackhat SEO techniques. The most common and dangerous Blackhat SEO technique is got to do with backlinks. A lot of people stupidly think that if you go onto websites like fiver and many others and you pay providers that will give you hundreds and thousands of backlinks to your website, that this is going to promote your website. In fact, what it does is sometimes the actual opposite. Once you understand that and you're 100% certain that some of these links are toxic and they're doing damage, this is how you disavow it. The first thing that you have to do is get a list of all those dodgy and horrible backlinks and put it on a Google sheet. The next thing that you have to do is that you have to put all Those links on a t x t file. You can go to Google and just look for any online t x t file converter. Then what I have to do is I go to Google Sheets, I copy all those U r L's and I paste it and save that t x t file...

This is how you disavow backlinks to your website using the Google Search Console. Now, before we start, there's just a few things to note. No. 1, you only use this method under extreme circumstances.

No.2, most websites out there have a number of spammy backlinks. It's just a common thing that for whatever the reason is, there are some bots come to website that create these spammy backlinks. At 9 times out of 10, there's nothing to worry about and you can just ignore it. Now, most cases when people have to worry about spamy backlinks and when Google have started to penalize you is as a result of using Blackhat SEO techniques.

The most common and dangerous Blackhat SEO technique is got to do with backlinks. A lot of people stupidly think that if you go onto websites like fiver and many others and you pay providers that will give you hundreds and thousands of backlinks to your website, that this is going to promote your website. In fact, what it does is sometimes the actual opposite. Once you understand that and you're 100% certain that some of these links are toxic and they're doing damage, this is how you disavow it.

The first thing that you have to do is get a list of all those dodgy and horrible backlinks and put it on a Google sheet. The next thing that you have to do is that you have to put all Those links on a t x t file. You can go to Google and just look for any online t x t file converter. Then what I have to do is I go to Google Sheets, I copy all those U r L's and I paste it and save that t x t file.

Then you have to go to Google and look for the disavow links tool Search Console. Once you in it you'll see that you're in the right place cause Google will actually give you a warning to use this website with extreme caution. The way that it works is you upload this file and Google will confirm that they've seen it. Then you have to keep on checking with Search Console and other backlink tools to see that Google have disavowed it.

If they have successfully, you should start seeing an improvement in your SEO results. Once again, it's a very sensitive topic and I would only use an SEO professional to help you with this. I wouldn't just jump into it by yourself.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

The Google Disavow Tool inside Google Search Console: How to Disavow ...


Reddit looks to be getting removed from ChatGPT. This was Reddit citations a few weeks ago. It reached 14%. The percentage of ChatGPT responses citing social platforms Reddit was at 14%, but look what's happening now. Way, way, way, way down. It seems to be almost removed from ChatGPT citations. Does SEO AEO GEO influence the stock market? It might. Reddit shares fall in heavy trading volume after study shows drop in ChatGPT citations. Reddit is down 9.5%. Fell as much as 12% in pre market trading. According to the study that I just showed you, Reddit content was cited in just 2% of ChatGPT responses versus 9.7% cited on August 31st. Stuff like this happening in the SEO world is as old as time itself. It used to be Yahoo Answers was cited all the time in Google. That was abused. Google switched to Quora, that stopped. Then it was Reddit. We saw medium in the past. Who knows if Reddit will bounce back or what will be next.

Reddit looks to be getting removed from ChatGPT. This was Reddit citations a few weeks ago - it reached 14%... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI citation volatility / platform risk, AI visibility and answer readiness.

Reddit looks to be getting removed from ChatGPT. This was Reddit citations a few weeks ago - it reached 14%. But now… “Reddit seems to be almost removed from ChatGPT citations.”  Does SEO/AEO/GEO influence the stock market? It might.  “Reddit shares fall in heavy trading volume after studies shows drop in ChatGPT citations.” “ Reddit is down 9.5%,  fell as much as 12% in pre-market trading.” “Reddit content was cited in just 2% of ChatGPT responses,  versus 9.7% cited on August 31st. “ Stuff like this happening in the SEO world is as old as time itself. It used to be Yahoo Answers was cited all the time in Google. That was abused. Google switched to Quora. That stopped.  Then it was Reddit. We saw Medium in the past. Who knows if Reddit will bounce back or what will be next? #searchengineoptimization #generativeengineoptimization #marketingnews #technews

AI citation volatility / platform risk
AI visibility and answer readiness


If you wanna use digital PR for link building, you need this tool. Featured is a platform that publishers use to find experts they can quote in their content. You can submit up to 3 answers per month on the free plan, and if they choose your answer, they'll use it in their article and link back to your website. All free!

Free SEO tools that actually help you rank – Part 19 Featured is a digital PR platform that connects experts with publishers who need quotes for their articles... Featured is described as a platform where experts can answer publisher queries and potentially earn quoted links, with three free answers per month. Main topics: Digital PR / link building.

Free SEO tools that actually help you rank – Part 19   Featured is a digital PR platform that connects experts with publishers who need quotes for their articles. We use it to land free backlinks from high authority sites for all of our SEO clients.  On the free plan you can pitch up to three times a month, and if your answer gets picked, journalists should link back to your website in exchange for your quote. A simple way to use digital PR for SEO without spending a penny!   #FreeSEOTools #SearchEngineOptimization #LinkBuilding #SEOtips #DigitalPR


If you run Google ad campaigns, you probably have seen in the last few days that Google send you an email asking you to confirm if you have EU political ads. Here's a simple way just to confirm that you don't run these ads and just keep everything running as normal. Go into Google Ads account, then go to campaigns, then click edit, scroll down until you're gonna see something that says confirm E U. Settings on the next screen. All you have to do is select no, you don't have any E. U. Political ads, press save and there you go. It's as simple as that. If you have any problems with this, let me know in the comments below.

How to Confirm EU Political Ads Setting in Google Ads Google is rolli...


I got another AI LLM related topic. This one is quite cool because Dan Petrovich, one of my favorites. Wait, I'm still waiting for my my fan club badge from for him as well. Yeah. So he made this really awesome tool citation mining for AI SEO. Um, and so you open this dang thing up and then you just give it any query right? And so here is the list of the sites the Phoenix review.comslash best Personal Injury Lawyers Phoenix. That's a good one. Um, the Phoenix Review Martin Dale dot com. Uh, Justia is being pulled in here lawyers dot fine law.com. So it just gives you the list of all the important sites that are being referenced for this particular query. Uh, I I will look at that because that looks jolly useful.

Jolly useful find: Dan Petrovic’s citation mining tool for AI SEO. Cl...


ChatGPT already helps millions of people find what to buy. Now it can help them buy it too! We're introducing instant checkout in ChatGPT with Etsy and Shopify, Open sourcing the agentic commerce protocol that powers it, built with Stripe so more merchants and developers can integrate Agentic Checkout. FYI, this has the potential to be a generational AI SEO opportunity for small and medium sized sellers. What's the best Black Friday luggage deals? The first citation slash product references a blog post. If you know what you're doing with press releases, you can print sales. If you know what language people are using to look for the things that you sell, you put that in your listings. I could easily see this being a crazy boon for SEOs if you want to learn how to find these purchase intent keywords that people are actually using to search for what you sell. That is exactly what my thirteen and a/2 hour SEO course, Compact Keywords teaches. That is at compactkeywords.com.

From OpenAI: “ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We're introducing Instant Checkout in ChatGPT with Etsy and Shopify... ChatGPT Instant Checkout with Etsy/Shopify and the open Agentic Commerce Protocol may create an AI SEO opportunity for SMB sellers. Main topics: Agentic commerce / AI SEO, Ecommerce keyword intent.

From OpenAI: “ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We're introducing Instant Checkout in ChatGPT with Etsy and Shopify. Open-sourcing the Agentic Commerce Protocol that powers it, built with Stripe, so more merchants and developers can integrate agentic checkout.” “FYI, this has the potential to be a generational AI SEO opportunity for small and medium-sized sellers. ‘What's the best Black Friday luggage deal?’ The first citation/product references a blog post. If you know what you're doing with press releases, you can print sales.” If you know what language people are using to look for the things that you sell, you put that in your listings. I could easily see this being a crazy boon for SEOs. If you want to learn how to find these purchase-intent keywords that people are actually using to search for what you sell, that is exactly what my 13.5-hour SEO course Compact Keywords teaches. That is at compactkeywords.com #generativeengineoptimization #technews #chatgpt #artificialintelligence

Agentic commerce / AI SEO
Ecommerce keyword intent


Looks like we're about to see a big shift in the way people find and buy products online. Just in the last 24 hours, both OpenAI and Google announced their plan to become the leader in AI shopping. So I wanna talk about those announcements, what this will mean for e commerce businesses, and then my thoughts on how this might roll out to other industries as well. So let's start with OpenAI. They just announced a partnership with Spotify and Etsy. Or you can find and buy products directly from ChatGPT. Now, we don't know exactly how this works yet, but it looks like if you sell products on a Shopify or Etsy store, people will be able to find you directly in ChatGPT and then buy from their platform without even leaving ChatGPT. And you just have to agree to give ChatGPT 2% of that sale as a referral fee. Google, on the other hand, is not yet letting you buy directly from their platform, but their AI mode has been overhauled to prioritise visual results, and this has mainly been done to improve the experience of shopping through Google. It's very clear that both of these platforms are racing to become the default operating system of the internet, and shopping is just a logical place to start. So if you're an e commerce business, you should be paying close attention to this. ChatGPT is starting with Shopify and Etsy, but they've also open sourced the API so that any merchant can use this. So even if you're on WooCommerce or BigCommerce, you should be able to get in on the action for Google...

Looks like we're about to see a big shift in the way people find and buy products online. Just in the last 24 hours, both OpenAI and Google announced their plan to become the leader in AI shopping. So I wanna talk about those announcements, what this will mean for e commerce businesses, and then my thoughts on how this might roll out to other industries as well. So let's start with OpenAI. They just announced a partnership with Spotify and Etsy. Or you can find and buy products directly from ChatGPT. Now, we don't know exactly how this works yet, but it looks like if you sell products on a Shopify or Etsy store, people will be able to find you directly in ChatGPT and then buy from their platform without even leaving ChatGPT. And you just have to agree to give ChatGPT 2% of that sale as a referral fee. Google, on the other hand, is not yet letting you buy directly from their platform, but their AI mode has been overhauled to prioritise visual results, and this has mainly been done to improve the experience of shopping through Google. It's very clear that both of these platforms are racing to become the default operating system of the internet, and shopping is just a logical place to start. So if you're an e commerce business, you should be paying close attention to this. ChatGPT is starting with Shopify and Etsy, but they've also open sourced the API so that any merchant can use this. So even if you're on WooCommerce or BigCommerce, you should be able to get in on the action for Google. Just make sure you're connected to Google Merchant Center and following best practices for product structure data. This actually feels like the first change that could significantly take some market share away from Amazon. And again, e commerce is the logical place to start. But the trend is clear. OpenAI and Google are trying to keep people on their platform. They want to become the operating system of the internet. If things keep moving in this direction, people are gonna spend less and less time visiting actual websites or using discrete tools. And we'll instead be doing more and more directly through platforms like ChatGPT or Google's AI mode. We could be moving very quickly into a world where recommendations from AI will make or break your business.

ChatGPT + Google just changed online shopping forever. If you sell products online, you need to see this 👀 #ecommerce #chatgpt #aibusiness #shopify #entrepreneur #AISearch OpenAI and Google are moving toward AI shopping experiences where users can find and buy products inside ChatGPT or Google AI Mode. For Google AI shopping, the source recommends making sure ecommerce stores are connected to Google Merchant Center. Main topics: AI shopping / ecommerce, Product feeds / Merchant Center.

AI shopping / ecommerce
Product feeds / Merchant Center


Okay, so these are the four places that you need to include your TikTok SEO Keywords if you want to attract new viewers consistently to your videos. The first one is the spoken words you actually use in your video. If you notice, I said TikTok SEO at the beginning of this video because that's what I wanted to show up for. So you need to do your keyword research before you film. The next one is your on screen text. If you go back to the beginning of this video I did that in the first few seconds. We've got your captions. If you've done step 1 correctly and used it in your spoken words, then they should already be included, but make sure you double check. And the last one is your video's description. You can use more than one keyword here, so just go nuts including everything that you want your video to show up for. But don't just list them. Make sure you include them naturally in the written caption.

Here's where to add TikTok SEO keywords so your videos show up in TikTok search to bring in consistent views from new viewers... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow, TikTok SEO.

Here's where to add TikTok SEO keywords so your videos show up in TikTok search to bring in consistent views from new viewers. Use this TikTok SEO tutorial to add your TikTok keywords in the right places to boost your video's reach.   #TikTokSEO #SEOKeywords #SEOtips #DigitalMarketing

SEO research and tooling workflow
TikTok SEO


I wanna talk about how your URL affects your ranking in Google and I will also touch on how it affects it in AI cause it is a little bit different in large language models like ChatGPT. I'm often asked about the ideal subfolder structure or whether or not it matters if you have keywords in your URL. So let's talk about each of those. Despite what Google has said, having keywords in your URL can help you rank for those terms now. It's not gonna help nearly as much as having those words in the H1 of your page, which is the title or the meta title of your page, but it does help. It helps enough that Google has to manually flag exact match domains. If you don't know. An exact match domain is where the domain name is the word that you're trying to rank for. So if you are a window tinting shop in Houston, you might buy the domain window tinting Houston dot com this used to be incredibly effective, but we actually know from the DOJ trials that Google now flags exact match domains and manually demotes them in ranking. Now at this point you might be thinking wait, TJ, I thought you said having keywords in your domain helps with ranking. It does. The manual penalty is not enough to counteract the benefit. It's just not as effective as it used to be. So if you have keywords in your domain, great It's definitely not worth changing your domain over, but if you're creating a new page on your website, you might as well include some of the terms you're trying to rank it for...

I wanna talk about how your URL affects your ranking in Google and I will also touch on how it affects it in AI cause it is a little bit different in large language models like ChatGPT. I'm often asked about the ideal subfolder structure or whether or not it matters if you have keywords in your URL. So let's talk about each of those. Despite what Google has said, having keywords in your URL can help you rank for those terms now. It's not gonna help nearly as much as having those words in the H1 of your page, which is the title or the meta title of your page, but it does help. It helps enough that Google has to manually flag exact match domains. If you don't know. An exact match domain is where the domain name is the word that you're trying to rank for. So if you are a window tinting shop in Houston, you might buy the domain window tinting Houston dot com this used to be incredibly effective, but we actually know from the DOJ trials that Google now flags exact match domains and manually demotes them in ranking. Now at this point you might be thinking wait, TJ, I thought you said having keywords in your domain helps with ranking. It does. The manual penalty is not enough to counteract the benefit. It's just not as effective as it used to be. So if you have keywords in your domain, great It's definitely not worth changing your domain over, but if you're creating a new page on your website, you might as well include some of the terms you're trying to rank it for. And if you're creating a subfolder, you should consider putting words that are relevant to the pages that will be in that folder. Speaking of subfolders, I'm often asked if and when subfolders should be used. If you're not familiar with subfolders, this would be like if you had a blog post under your domain slash blog slash post name. The slash blog would be the subfolder. Now, because you're probably not trying to rank for the word blog, it would usually be better to have the category name as the subfolder, but this really isn't that important. In fact, if you only take away one thing from this video, it should be this don't change your URLs. Once your page has been indexed by Google or received any kind of traffic, it's almost never worth changing the URL. When you change a URL, Google doesn't see it as that page having a new URL. To Google, the URL is the page. From Google's point of view, you've just removed that page and created a new, identical page. Any trust or authority Google had in that page is now gone. Now of course you can and should set up a 3:01 redirect if you must change a URL. This tells Google that the content has moved to The new page, and then you will retain most of the trust or authority, but some of it is still lost. The benefit you get from your URL structure is rarely worth the cost of changing it. So this advice should be only applied if you're creating new pages. So when should you use subfolders? This is what's important to understand. Google assumes the pages inside of subfolders are less important than pages at the top level. Again, it's not gonna make a big difference, but the more sub folders the page is nested under, the less priority Google is going to give to those pages. It would be reasonable to conclude that you shouldn't use sub folders at all. But if all pages are at the top level, then no page is important. So my advice is, if you're trying to rank a page for a competitive term, don't put it inside more than one folder. Subfolders can also help you distinguish different types of content or different intents of content on your website. Google will treat each folder as a section of your website, and so if you have different content that speaks to different audiences, it can be useful to separate those by subfolders. Now let's talk about AI like ChatGPT. The early data we're seeing is showing that ChatGPT actually pays a lot of attention to the words in your URL. This is because before they Even look at the words on the page they consider the title, URL and meta description of the respective page URLs that clearly represent the content of the page are much more likely to convince ChatGPT to look at the content on that page.

Google manually demotes exact match domains but they STILL work 😅 Here's what actually matters for URL SEO #SEO #GoogleRanking #SEOTips #DigitalMarketing Keywords in URLs can help ranking, but changing indexed URLs is usually not worth the trust or authority loss. The creator claims ChatGPT pays close attention to page title, URL, and meta description before deciding whether to inspect content. Deeply nested URLs may signal lower priority; competitive pages should usually avoid being buried under multiple subfolders. Main topics: Site architecture, URL keywords / SEO, URL structure / AI visibility.

Site architecture
URL keywords / SEO
URL structure / AI visibility


Google Keyword Planner inside of Google Ads is one of the best tools out there to help you create Google ad campaigns and also to help you with your SEO. The problem though with the Google Keyword Planner is that for certain industries and for certain keywords, Google don't show you the volume at all. The industries are the different type of keywords that Google don't show any data for is primarily medical, anything at all relating with kids and also sensitive data. Take a look at this, for example. We just signed up a chiropractor who works in the United Arab Emirates. Usually, as in the keyword planner, you'd select the country, you put in your word and you press enter. But take a look at this. Google have hidden all the data from us. Luckily, we have paid tools. I've a hrefs and I have Semrush. You can see when I put the data in a href and Semrush, I get a whole lot of data with it. What I'm saying is that in certain industries and for certain different type of keywords, unless you have paid for tools, you're really gonna be in trouble and you can't just rely on the Google Keyword Planner.

All Keywords Were Removed in Keyword Planner If you see the message “...


Lovable. The vibe coding platform is doing some reckless SEO scaling. They're scaling unchecked AI programmatic SEO pages. Example how to build AI powered conversation assistant project projects. You see this across pages. Here's another one. Example how to build AI powered platform development project projects. These are AI programmatic SEO pages that are just unchecked and sloppy. They're also putting things too far away from the homepage so it doesn't get as much link juice. The biggest issue is that if they keep scaling these AI SEO pages without human review, they are going to be hit with this penalty. Scaled content abuse. A year ago, they were at 660 clicks a month from Google. Now they are at 363,000 clicks a month from Google. Learn how to do this strategy the safe way at compactkeywords.com.

Lovable, the vibe coding platform, is doing some reckless SEO scaling. They're scaling unchecked AI programmatic SEO pages... Unchecked AI-generated programmatic SEO pages are described as sloppy and at risk of Google’s scaled content abuse penalty. Main topics: Internal linking / crawl depth, Programmatic SEO risk/avoid.

Lovable, the vibe coding platform, is doing some reckless SEO scaling. They're scaling unchecked AI programmatic SEO pages.  Example How to Build AI Powered Conversation Assistant Projects Projects. You see this across pages. Here's another one, Example How to Build AI Powered Platform Development Projects Projects. These are AI programmatic SEO pages that are just unchecked and sloppy. They're also putting things too far away from the homepage so it doesn't get as much link juice. The biggest issue is that if they keep scaling these AI SEO pages without human review, they are going to be hit with this penalty, scaled content abuse. A year ago they were at 660 clicks a month from Google. Now they are at 363,000 clicks a month from Google. Learn how to do this strategy the safe way at compactkeywords.com #programmaticseo #growthhacking #searchengineoptimization #seotips

Internal linking / crawl depth
Programmatic SEO risk/avoid


Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years. But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website. It's actually the thing that made Google Google. Google was the first search engine to realise that they could approximate authority and trust by counting the number of backlinks pointing towards your site. Of course, SEOs like me realised that this was a gameable system and immediately started building links. And then the war between Google and the SEOs began. And Google's over time, gotten better at realising which back links are legitimate and which ones were created for the purposes of manipulating search results. And for years now, Google has been telling us that backlinks matter less and less, and pretty soon they won't matter at all. But any SEO who's actually doing SEO can tell you that backlinks still do matter. However, measuring how much backlinks matter is actually really difficult. There are hundreds of variables that determine ranking. Those variables are changing constantly, and so isolating just one of them is impossible. And this is why even some of the smartest, most experienced SEOs constantly argue about how much backlinks still matter. The part of the reason that I'm buying fewer Backlinks? Is that just anecdotal?...

Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years. But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website. It's actually the thing that made Google Google. Google was the first search engine to realise that they could approximate authority and trust by counting the number of backlinks pointing towards your site. Of course, SEOs like me realised that this was a gameable system and immediately started building links. And then the war between Google and the SEOs began. And Google's over time, gotten better at realising which back links are legitimate and which ones were created for the purposes of manipulating search results. And for years now, Google has been telling us that backlinks matter less and less, and pretty soon they won't matter at all. But any SEO who's actually doing SEO can tell you that backlinks still do matter. However, measuring how much backlinks matter is actually really difficult. There are hundreds of variables that determine ranking. Those variables are changing constantly, and so isolating just one of them is impossible. And this is why even some of the smartest, most experienced SEOs constantly argue about how much backlinks still matter. The part of the reason that I'm buying fewer Backlinks? Is that just anecdotal? From my own experience and from hearing the experience of others, I really do feel like backlinks matter less than they used to. But that's not the main reason I'm buying fewer backlinks. The main reason has to do with large language models in AI search. I believe that within a few years, large language models are mostly going to replace traditional search engines. And this isn't because people are going to stop using Google, they won't. It's because Google themselves are trying to replace their traditional search results with their own large language model. An early data from AI. Search shows that backlinks really don't matter much at all. The leader in this research right now is a company called profound, and they just did a presentation at Brighton SEO where they show there's almost no correlation between sites to get a lot of backlinks and the sites that AI search sites. In their responses, the correlation was actually 0.038 and for over 97% of websites, there was no correlation at all. Now, of course, all this is still evolving and changing very quickly. It's impossible to say how much backlinks will matter a year from now, but we know that Google wants to depend on them less and less. So while we still do buy backlinks when there's a specific competitive search term we're trying to rank for, we're more focused on creating and distributing high quality content and getting mentioned. Where the large language models are looking before they recommend our clients or their competitors

POV: You've been buying backlinks for 16 years and just realized they're dying 📉 Here's what I'm doing instead #SEO #BacklinkStrategy #DigitalMarketing #AISearch #GoogleAlgorithm The video cites Profound research finding little correlation between backlinks and AI search citations. Main topics: Backlinks And AI Search, Link buying risk/avoid.

Backlinks And AI Search
Link buying risk/avoid


Recently we've been learning a lot about how ranking in large language models like ChatGPT is different than ranking in Google, and so I just wanted to talk about one of those. Every web page has something called a meta title and a meta description. These are invisible on the page, but they're typically what you'll see on Google's search results page. Blue title is the meta title, and the text below it is the meta description. The meta title is one of the most important ranking factors in Google, but we've known for a long time now that the meta description does not impact ranking. However, we now know that the meta description can have a huge impact on your visibility in large language models like ChatGPT. And this is because of the way the large language models retrieve information from search engines. When you ask a question to a large language model, it'll perform maybe a dozen different searches and return hundreds of search results. But they don't want to spend the resources crawling every single one of those pages that's returned. So instead it reviews the title, URL, and meta description of each page to determine which pages it should review. I'll make another video talking about how you can optimize your URL structure for large language models, but let's talk about the meta description. For now. The best advice seems to be to spoil the answer in your meta description. So what does That mean well, consider the question that the user is asking the large language model before they review your page...

Recently we've been learning a lot about how ranking in large language models like ChatGPT is different than ranking in Google, and so I just wanted to talk about one of those. Every web page has something called a meta title and a meta description. These are invisible on the page, but they're typically what you'll see on Google's search results page. Blue title is the meta title, and the text below it is the meta description. The meta title is one of the most important ranking factors in Google, but we've known for a long time now that the meta description does not impact ranking. However, we now know that the meta description can have a huge impact on your visibility in large language models like ChatGPT. And this is because of the way the large language models retrieve information from search engines. When you ask a question to a large language model, it'll perform maybe a dozen different searches and return hundreds of search results. But they don't want to spend the resources crawling every single one of those pages that's returned. So instead it reviews the title, URL, and meta description of each page to determine which pages it should review. I'll make another video talking about how you can optimize your URL structure for large language models, but let's talk about the meta description. For now. The best advice seems to be to spoil the answer in your meta description. So what does That mean well, consider the question that the user is asking the large language model before they review your page. You want to answer that question in your meta description so that the large language model is confident when they see that description that your page will have the answer to the question.

Your meta description now controls ChatGPT ranking! Spoil the answer completely so AI knows you have what they need 🤖 #SEOTips #ChatGPT #AISearch #DigitalMarketing #AI... Meta descriptions may influence LLM visibility because AI systems can review titles, URLs, and descriptions before choosing pages to inspect. Spoiling the answer in a meta description is presented as a way to signal that the page contains the answer an LLM needs. Main topics: Answer-first snippets, Meta descriptions / AI visibility.

Your meta description now controls ChatGPT ranking! Spoil the answer completely so AI knows you have what they need 🤖 #SEOTips #ChatGPT #AISearch #DigitalMarketing #AI #MarketingTrends

Answer-first snippets
Meta descriptions / AI visibility


The way that people interface with content online is going to change dramatically in the next few years. All the big AI model makers realize this, and that's why they're racing to become the operating system of the internet. Google is quickly rolling out their AI mode. Perplexity is pushing their Comet browser. Claude and ChatGPT both have a product that can agentically use a computer on your behalf. And while each of these products might look very different, they all come from a shared vision of how people will interface with their computers and the internet in the future. What all these model makers understand is that in the future, it won't make sense for you to be opening multiple tabs on your browser, looking at multiple websites, opening multiple pieces of software for most tasks. What you really want is a smart assistant that can go out and do things and fetch information on your behalf. All these makers see that, and they're racing to build the best version of it. If you are a business owner or content creator of any kind, it's important that you're paying attention to this. This is going to dramatically change how people find information and choose which businesses to work with. Instead of each individual user going on their own journey and doing their own research, we're going to defer more and more of our decision making to super smart AI models. It's much too early to say who the winners and losers are gonna be or what this product will ultimately look like...

The way that people interface with content online is going to change dramatically in the next few years. All the big AI model makers realize this, and that's why they're racing to become the operating system of the internet.

Google is quickly rolling out their AI mode. Perplexity is pushing their Comet browser. Claude and ChatGPT both have a product that can agentically use a computer on your behalf. And while each of these products might look very different, they all come from a shared vision of how people will interface with their computers and the internet in the future.

What all these model makers understand is that in the future, it won't make sense for you to be opening multiple tabs on your browser, looking at multiple websites, opening multiple pieces of software for most tasks. What you really want is a smart assistant that can go out and do things and fetch information on your behalf. All these makers see that, and they're racing to build the best version of it.

If you are a business owner or content creator of any kind, it's important that you're paying attention to this. This is going to dramatically change how people find information and choose which businesses to work with. Instead of each individual user going on their own journey and doing their own research, we're going to defer more and more of our decision making to super smart AI models.

It's much too early to say who the winners and losers are gonna be or what this product will ultimately look like. One thing we know will be important is that you have a lot of content representing your brand out on the internet for these models to find. The two things we're focused on for our company and our clients is tracking where these models are looking before they recommend a company, making sure our brands are mentioned in as many of those places as possible, and putting systems in place to create high quality content at scale.

I believe as we move into 2026 and 2027, the noisiest brands are gonna win.

Your customers won't be googling you by 2027 - AI will choose for them. The noisiest brands win 🤖 #AI #BusinessTips #2027 #DigitalMarketing #FutureTech The recommended AI visibility approach is to track where models look before recommending a company and secure brand mentions in as many of those places as possible. Main topics: Agentic search / AI visibility, Content scale / brand visibility, Source mapping / brand mentions.

Agentic search / AI visibility
Content scale / brand visibility
Source mapping / brand mentions


I've been creating and posting videos on social media consistently for about a year and a half. I've done hundreds and hundreds of videos and thank god the feedback has been amazing. The other day, one of my kids cleverly asked me, dad, if you don't post for a few days, will something in one of the algorithms get broken? I answered my kid, I'm not worried about any algorithm on social media breaking. I'm worried about the algorithm or the habit in myself of breaking. And that's why I continuously make these videos. Thank god I've realised from a business point of view, it's one of the best habits that I've ever got into making and posting videos consistently. The way that I've managed to build my brand, how many people reach out to me and thank god how much I'm helping people has really elevated my business to a new level. If you are a business owner and you thinking of making videos, start today and don't stop at the beginning. It's hard, it's awkward and it's quite strange. But the rewards are worth it. Just keep on pushing through.

Social growth depends on repeated useful content and distribution mechanics rather than posting without a clear value reason. Main topics: Social content value and distribution.

Posting Content Daily Is My Algorithm For me, posting content every s...


My favorite republishing tool just put up a new automation. I'm so hyped! Instagram Stories to Snapchat Stories. This was how easy it was to set up. You pick your Instagram account, you pick the type, you pick your Snapchat account. If you choose stories, the type is already set for you. You click this, and that's all. Get the tool at reusevideo com.

My favorite republishing tool just put up a new automation. I'm so hyped. Instagram Stories to Snapchat Stories... Social growth depends on repeated useful content and distribution mechanics rather than posting without a clear value reason. Main topics: Social content value and distribution.

My favorite republishing tool just put up a new automation. I'm so hyped. Instagram Stories to Snapchat Stories. This was how easy it was to set up: You pick your Instagram account, you pick the type. You pick your Snapchat account. If you choose Stories, the type is already set for you. You click Create Workflow and that's all. Get the tool at reusevideo.com. #socialmediamarketing #snapchatmarketing #instagrammarketing


You should absolutely be creating blog content on your website. Recently, you might have heard some SEO saying that blogs are dead and that blog content doesn't work anymore. There is some truth to this that I want to address, but then I want to talk about why blogs are one of the best things you could be doing right now. Blogs tend to rank for what are called informational queries. These are typically questions, but not always. The reason that many SEOs are saying that blogs no longer work is because when you go to Google and type in one of these informational queries, you'll typically get an AI response, which means users don't need to go to your website. They get the answer right there in AI. Now if your income depends on traffic to your website, this is a real problem. But if you sell an actual product or service, this is a big opportunity. You see, it's totally fine if the AI provides the answer as long as that answer is your product or service. Well, blog posts are getting less and less traffic. The right kind of blog post will get you recommended by AI and it's getting easier and easier to create high quality blog posts thanks to AI. So what kind of articles should you be writing for your blog? Articles providing recommendation or advice, specifically recommendation or advice to buy your product or service. However, it's important that Each of these articles is targeting an actual question that someone is likely to go to Google and type into the search bar. So these can't just be sales letters talking about how great your product and service are...

You should absolutely be creating blog content on your website. Recently, you might have heard some SEO saying that blogs are dead and that blog content doesn't work anymore. There is some truth to this that I want to address, but then I want to talk about why blogs are one of the best things you could be doing right now. Blogs tend to rank for what are called informational queries. These are typically questions, but not always. The reason that many SEOs are saying that blogs no longer work is because when you go to Google and type in one of these informational queries, you'll typically get an AI response, which means users don't need to go to your website. They get the answer right there in AI. Now if your income depends on traffic to your website, this is a real problem. But if you sell an actual product or service, this is a big opportunity. You see, it's totally fine if the AI provides the answer as long as that answer is your product or service. Well, blog posts are getting less and less traffic. The right kind of blog post will get you recommended by AI and it's getting easier and easier to create high quality blog posts thanks to AI. So what kind of articles should you be writing for your blog? Articles providing recommendation or advice, specifically recommendation or advice to buy your product or service. However, it's important that Each of these articles is targeting an actual question that someone is likely to go to Google and type into the search bar. So these can't just be sales letters talking about how great your product and service are. There's gonna be things like buying guides or best x, 4, y lists or how to articles for some kind of problem that your product or service solves. And these articles need to be actually helpful. You need to answer the question in the post, but your product or service can and absolutely should be part of the answer.

POV: Everyone says blogs are dead but your product just got recommended by Google's AI 📈 This is why I'm doubling down on blog content rn #BlogStrategy #SEO #ContentTips Informational blog traffic may decline when AI answers satisfy queries, but product businesses can still benefit if AI recommends their product. Buying guides, best-fit lists, and how-to solutions can support AI recommendations if they target real questions and stay helpful. Main topics: Blog strategy / AI answers, Recommendation content.

Blog strategy / AI answers
Recommendation content


What is the level of understanding that a business owner should have of digital marketing if they hiring someone to do their SEO, their Google Ads or their social media advertising? As I've mentioned in so many of my videos, I come across so many scenarios that there are really dodgy, terrible people out there that are charging an arm and a leg to business owners. They tell them that they're doing great SEO. They tell them that they're very good at Google Ads and as well they tell them that their social media is just unbelievable. Unfortunately, so many times when we do audits for people, we show them how bad the current providers really are and really that these guys have been taken for a ride. Now part of the reason why I make these videos is I try to educate business owners and people that are hiring third parties to do the marketing for them. A lot of the stuff isn't as complicated as it might seem and if you don't have at least a basic understanding, people can take you for a ride. The only way that you can prevent yourself really being taken advantage of is that you have to ask the right questions. You have to know at least a little bit about search engine optimisation and also you are allowed to question the agency that is doing work for you. You should be asking them about results. You should Be asking them for analytics. You should be able to ask them for access into everything. If you're not asking these questions, you are opening up yourself to be taken advantage of.

Why Business Owners Must Understand Digital Marketing Every business ...


Free SEO tools that actually help you rank, part 18. Google's Rich Results Test lets you see structured data on your website pages, which influences how they appear in search results. Structured data gives you richer results, so rather than just showing the page title and description, Google will show things like pricing, reviews, delivery info. All of this encourages more clicks from Google search. Enter your page URL, and it will show you the data available for your listing and any errors that you need to resolve for the richest results.

Free SEO tools that actually help you rank – Part 18 Google’s Rich Results Test allows you to test what rich snippets you can have when your pages feature in your Google... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: Structured data / rich results, WordPress and website SEO settings.

Free SEO tools that actually help you rank – Part 18   Google’s Rich Results Test allows you to test what rich snippets you can have when your pages feature in your Google search results. The right structured data on your site can unlock features in Google Search like reviews, pricing and delivery info, which all lead to higher click through rates.  This tool is a must have!   #FreeSEOTools #SearchEngineOptimization #EcommerceSEO #SEOtips

Structured data / rich results
WordPress and website SEO settings


SEO is not the right strategy for every business. So I wanna talk about how to know if SEO is right for you, and if not, what you should be doing instead. It's actually pretty simple. Are people going to Google and searching for your product or service? Yesterday someone dmed me on TikTok. They were looking for help with SEO and AI optimization, and they said they've had a really hard time getting any sales through SEO. They explain that they have this great product, and when people actually see it, they love it. However, it's very unique. No one else offers this product, and no one knows that it exists until they see it. And this is a perfect example of a business that should not be investing in SEO. There's no agreed upon name that you would go to Google and search for. It's a very novel product. Very few people have ever heard of it. For a business like this, SEO and Google ads, for that matter, aren't gonna do you any good. No one's searching for your keywords. The only relevant terms that you might care to rank for would be something like ideas. In this case, personalized gift ideas. However, terms like that are way too competitive. It's gonna be some big publisher that ranks the top of Google, and nowadays, people aren't even gonna go to that publisher's website. It's just gonna get answered in some kind of AI response, and that's one hint as to what you should do instead of SEO. We'll get back to that in a second. The point is, traditional inbound marketing almost never works for these kind of businesses. So what works instead? Well, outbound marketing works...

SEO is not the right strategy for every business. So I wanna talk about how to know if SEO is right for you, and if not, what you should be doing instead. It's actually pretty simple. Are people going to Google and searching for your product or service?

Yesterday someone dmed me on TikTok. They were looking for help with SEO and AI optimization, and they said they've had a really hard time getting any sales through SEO. They explain that they have this great product, and when people actually see it, they love it. However, it's very unique. No one else offers this product, and no one knows that it exists until they see it. And this is a perfect example of a business that should not be investing in SEO.

There's no agreed upon name that you would go to Google and search for. It's a very novel product. Very few people have ever heard of it. For a business like this, SEO and Google ads, for that matter, aren't gonna do you any good. No one's searching for your keywords. The only relevant terms that you might care to rank for would be something like ideas. In this case, personalized gift ideas. However, terms like that are way too competitive. It's gonna be some big publisher that ranks the top of Google, and nowadays, people aren't even gonna go to that publisher's website. It's just gonna get answered in some kind of AI response, and that's one hint as to what you should do instead of SEO. We'll get back to that in a second.

The point is, traditional inbound marketing almost never works for these kind of businesses. So what works instead? Well, outbound marketing works. And mainly I'm referring to organic social media or social media advertising. If your ideal customer is not aware of your product or service, you need to inform them. As long as there is a target audience for your product or service, you can get in front of that audience on social media.

Typically this is going to mean creating a compelling video that shows off your product or service. I recommend creating at least a dozen such videos and posting them organically to all the social media platforms and seeing which one does best. Then make a 15 second version of the top performing video and put a strong call to action at the end. Run that video as an advertisement on whichever platform your video is performed best on. That is right now by far the most effective strategy for advertising if you have a very clear target audience, but they're not yet familiar with your product or service.

However, I think that's probably gonna change in the next year or two. As AI models get smarter, more and more people are using them for these kind of recommendations. Let's take the personalized gift example again. Every month, more people are turning to tools like ChatGPT to help them find the gift ideas. ChatGPT is then going to do a series of hyper specific searches across a traditional search engine, looking through hundreds of pages of content to find the perfect gift ideas for this particular user and their specific case.

But how do you make sure the AI finds and recommends your product? Well, first, you need to identify the pages that ChatGPT is referencing before it makes its recommendations. And then you just need to get your product or service listed on as many of those pages as possible, preferably in a way that's recommending you. This is currently the primary strategy we're deploying for our clients.

And honestly, the payouts probably not gonna be as big as it would with social media videos, at least in the short term. But long term, I do think this is going to be the primary way that people get their recommendations. And right now, there's a huge opportunity to increase your visibility while the competition's low.

SEO might be wasting your money 💸 Here's what works instead for unique products #MarketingTips #SEO #SmallBusiness SEO is a weak primary strategy when people do not know the product category exists and lack shared search vocabulary for it. Main topics: AI recommendation source strategy, Novel products / social advertising, SEO fit / product awareness.

AI recommendation source strategy
Novel products / social advertising
SEO fit / product awareness


This is how you create remarketing lists and audiences inside of Google Ads. If you've never heard of it, Google Remarketing ads is one of the most effective type of advertising that Google allows you to do. What Google say to is like this. They give you the opportunity to remarket or show your ads to people that have come onto your website in the past. Now the reason why this is generally effective is that research shows people need to see your brand a number of times before they buy. Now just one point before we go further in certain industries specifically in medical and health and other sensitive areas Google won't allow you to do remarketing at all. In order to create remarketing audiences inside of Google you have to have a tag installed. You either have to have your Google Ads tag installed inside the back of your website or you have to do it with Google Analytics. Once this is set up this is how you do it. The first thing that you do inside of Google Ads is on the left hand side click on tools then the next column you gonna look for Audience Manager, click on that plus button and then click on website visitors. As you scroll down you gonna see that Google gives you a variety of different ways that you can remark it to people. You can choose a window period for example you might wanna follow people that have Been to your website in the past 30 days, in the past 7 days, or 180 days. The next thing is that Google allows you to follow everyone that's come to your website...

This is how you create remarketing lists and audiences inside of Google Ads. If you've never heard of it, Google Remarketing ads is one of the most effective type of advertising that Google allows you to do. What Google say to is like this. They give you the opportunity to remarket or show your ads to people that have come onto your website in the past.

Now the reason why this is generally effective is that research shows people need to see your brand a number of times before they buy. Now just one point before we go further in certain industries specifically in medical and health and other sensitive areas Google won't allow you to do remarketing at all. In order to create remarketing audiences inside of Google you have to have a tag installed. You either have to have your Google Ads tag installed inside the back of your website or you have to do it with Google Analytics.

Once this is set up this is how you do it. The first thing that you do inside of Google Ads is on the left hand side click on tools then the next column you gonna look for Audience Manager, click on that plus button and then click on website visitors. As you scroll down you gonna see that Google gives you a variety of different ways that you can remark it to people. You can choose a window period for example you might wanna follow people that have Been to your website in the past 30 days, in the past 7 days, or 180 days.

The next thing is that Google allows you to follow everyone that's come to your website. Or if you want to, you can be more refined and defined and show people that have either come to certain pages on your website or haven't come to certain pages on your website. Once you've created those remarketing audiences, press save and now you'll be able to use remarketing with those selected audiences.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

How to Create Remarketing Lists in Google Ads Remarketing in Google A...


If you want to see how ChatGPT searches the web for you, do this. Ask it a question where it's going to do a search. Copy this string after forward, slash C. In Chrome, right click and hit inspect. Go to network at the top. Refresh the page. Now you'll see something like this in filter. Paste the string you just copied. Click this icon here. Go to response. Search this code for queries. Now you can see all the keywords ChatGPT used to search with. Learn how to do SEO that gets recommended by AI at compactkeywords com.

How to find query fan outs with ChatGPT. Ask ChatGPT a question in which it's going to do a search. Copy the string in the URL after forward slash C... The video describes inspecting ChatGPT network responses to see search queries used by ChatGPT web search. Main topics: ChatGPT query inspection / experiment.

How to find query fan outs with ChatGPT. Ask ChatGPT a question in which it's going to do a search. Copy the string in the URL after forward slash C. In Chrome, right click and hit inspect. Go to network at the top. Refresh the page.  In filter, paste the string you just copied, click on the orange icon. Go to Response. Search the code for queries. Now you can see all the keywords ChatGPT used to search with. Learn how to do SEO that gets recommended by AI at compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing


SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of right now, not much has changed. However, I do think that most of the SEO community is kind of ignoring the fact that big change is definitely coming. The truth is, SEO can never really die completely. As long as there are search algorithms, there will be ways to optimise for those algorithms. And even when AI is doing more and more of the work, they're always going to be using some kind of search algorithm. However, that's the change that many SEO's seem to be failing to recognise. More and more it is the AI using the search algorithm. Instead of humans going to Google search, humans are going to a large language model like ChatGPT, and the large language model is going to a search engine. So aside from the fact that search engines themselves are continuing to change, and at a faster pace than ever, the bigger change we're seeing is in search behaviour. Large language models just use much more specific search terms, and they look through 10 or 100 times as many web pages. And that dramatically changes the strategy. So, no, SEO isn't dying anytime soon or ever, but the strategy is changing at an unprecedented rate.

Everyone's saying "SEO is dead" but here's what's really happening... 👀 AI just changed the entire game #SEO #DigitalMarketing #AI #ContentTips #MarketingTrends SEO is not dead, but strategy changes as users ask LLMs and LLMs search with more specific terms across many more pages. Main topics: SEO evolution / AI search behavior.


Inside your Google Ads, Google gives you a score for your Google Text ads. You might be poor, you might be good, you might be great, you might be excellent. What I wanna tell you is that this score, 99% of the time gives you no indication about how your Google Ads will perform. And it doesn't tell you how well your Google Ads have obviously been set up as well. The first thing they tell you is that you have to have lots and lots of different headlines. This doesn't really make sense for a lot of people. The second thing is they tell you mustn't pin your headlines. A lot of the times this doesn't make sense because you want to put your keyword in your headline that is the most relevant to the keyword that a person has searched. And you might want to pin headline 2 or headline 3. Again, for different type of ads with descriptions and part ones and part twos. Google sometimes will tell you things that are for their benefit and not really for yours. So please, when you see a poor ad score, don't freak out. It doesn't mean anything.

Google Ads Ad Strength Is Not a Performance Indicator Ad Strength in ...


You have got to start analysing your website traffic from AI chatbots. If you're only checking your website search traffic from Google, you aren't seeing the full picture anymore. And it's super easy to track AI search traffic in GA4. Here's how. Click Library in the reports tab, create new report, create detail report, choose blank. Add Session Source and landing page as the dimensions. For metrics, I like to track these ones, but you can tailor it what you want to see. Then you're gonna add this filter for the session source. In this box, you're gonna add all of the AI chatbots that you wanna track here. So you can see I've got ChatGPT, Perplexity Copilot, Gemini. Save it as a new report, and now you can see exactly which AI chatbots are driving traffic to your website and the pages they're promoting the most.

If you want to know how you're ranking in AI search results (i.e. GEO), you need to start analysing your AI website traffic... AI chatbot traffic can be tracked in GA4 with Session Source and Landing Page dimensions filtered for sources like ChatGPT and Perplexity. Main topics: AI chatbot analytics.

If you want to know how you're ranking in AI search results (i.e. GEO), you need to start analysing your AI website traffic. Because whether you're doing traditional search engine optimisation, or generative engine optimisation, if you're not tracking how much traffic AI chatbots send your website, you're not going to know if it's working! Use this GA4 report to track how much website traffic you're getting from tools like ChatGPT, Perplexity, Gemini & CoPilot so you can see if your SEO strategy is working.   #SEO #GEO #AISEO #SearchEngineOptimization #DigitalMarketing


By the way, if you go to your Google account, then go to your profile photo and drop in a GIF. Your GIF will show in Gmail for everybody. Gmail has over 2.5 billion users. It has 25% of the global email client market share. Doing this boosts your open rate a lot.

By the way, if you go to your Google account, then go to your profile photo and drop in a GIF, your GIF will show in Gmail for everybody. Gmail has over 2.5 billion users... Channel strategy should follow where attention and response are actually moving, not only where a team already publishes. Main topics: Media channel strategy.

By the way, if you go to your Google account, then go to your profile photo and drop in a GIF,  your GIF will show in Gmail for everybody.  Gmail has over 2.5 billion users. It has 25% of the global email client market share. Doing this boosts your open rate a lot. #growthhacking #growthhacks #emailmarketing #buildinpublic