AI companies don't tell you is they are manipulated non stop and it is extremely easy to do so. Matt Diamante puts out this press release best selling SEO book. Puts it here, puts it here, puts it here. When you search best selling SEO book, you get an AI overview giving his book as a best selling SEO book. The source that it is citing is this press release. It cites this press release because the press release shows No. 1 on Google. It even says it's a press release. But AI companies don't care. This tactic has been working extremely well for the last year. Plus it works with ChatGPT, it works with perplexity, it works with Claude. AI companies won't tell you this, but they are extremely easy to manipulate.

What AI companies don't tell you is they are manipulated nonstop, and it is extremely easy to do so... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI citation quality / contradiction, AI visibility and answer readiness, Risk/avoid / AI manipulation.

What AI companies don't tell you is they are manipulated nonstop, and it is extremely easy to do so. Matt Diamante puts out this press release, “Best-Selling SEO Book.” Puts it in the title, puts it subheading, puts it in the first sentence. When you search best selling SEO book, you get an AI overview, giving his book as a best selling SEO book. The source that it is citing is this press release. It cites this press release because the press release shows number one on Google. It even says it's a press release, but AI companies don't care. This tactic has been working extremely well for the last year plus. It works with ChatGPT, it works with Perplexity, it works with Claude. AI companies won't tell you this, but they are extremely easy to manipulate. #generativeengineoptimization #searchengineoptimization #answerengineoptimization #seo

AI citation quality / contradiction
AI visibility and answer readiness
Risk/avoid / AI manipulation


Most of you are ignoring this and it's the reason why your website isn't ranking on Google or AI Search. I've easily audited hundreds of websites, probably more at this point, and this is one of the most common issues that comes up. This is the number one thing to optimise on your website before you do anything else. In fact, you don't even have to do anything else. As long as you do this one thing, you're already gonna be miles ahead of what you were. Don't get me wrong, there are a load of different thing things that you can put into your page content that are gonna help you rank. But the single most important one is your page's meta title. And a scary amount of you leave this completely blank or they leave the default one that the website platform is set for them. And this is the biggest ranking signal that you can send search engines so that they know what your page is about. It's the main thing they see about your page before they actually access the content on it. So when they're trying to figure out how important it is, whether or not they should call an index it, who they should serve it to, this is the first thing they see. If you do nothing else, putting your target keywords here gonna give you a massive leg up.

You're missing loads of opportunities to rank on Google if your page's meta title is missing or wrong... Meta titles are described as a high-priority page signal because search engines see them before reading the page content. Main topics: On-page SEO / meta titles.

You're missing loads of opportunities to rank on Google if your page's meta title is missing or wrong. On-page SEO should always start with optimising meta titles because it holds so much weight when it comes to your website SEO strategy. To rank higher on Google, your meta title needs to contain your website SEO keywords to show search engines what your page is about and what they should rank it for.  #rankongoogle #googleseo #websiteseotips #onpageseo


Typically when people complain that the AI models are getting worse, I think it's just a case of them misremembering how bad they used to be. However, the recent criticism of Anthropic's Claude models getting worse actually has some teeth to it. I want to talk about why I find myself using 4.6 more than Opus 4.7 these days, and if the models are actually getting worse. So about a week ago anthropic came out and admitted that they found a few bugs and a few default settings that were in fact causing the models to sometimes perform worse than they were in the past. That explains some of the sentiment. There's also the unfortunate fact that anthropic is currently compute constrained. They don't have quite as much compute as OpenAI or Google, and they're struggling to keep up with demand. This has LED some to speculate that maybe anthropic is being a little conservative with their token usage. This is definitely true for at least some prompts on the new models. You can no longer enforce extended thinking. Your only option is adaptive thinking, in which Claude reserves the right to not think as long. However, anyone using Claude regularly right now can tell you there's still no problem spending your tokens. That brings me to why I find myself using Opus 4.6 more often than 4.7 right now. Now 4.7 is definitely the smarter model, and if you're doing any kind of coding or complex reasoning, It's definitely the best choice. However, for essentially everything else, I think Opus 4.6 is still the best choice. 4.6 is definitely better at writing...

Typically when people complain that the AI models are getting worse, I think it's just a case of them misremembering how bad they used to be. However, the recent criticism of Anthropic's Claude models getting worse actually has some teeth to it.

I want to talk about why I find myself using 4.6 more than Opus 4.7 these days, and if the models are actually getting worse. So about a week ago anthropic came out and admitted that they found a few bugs and a few default settings that were in fact causing the models to sometimes perform worse than they were in the past.

That explains some of the sentiment. There's also the unfortunate fact that anthropic is currently compute constrained. They don't have quite as much compute as OpenAI or Google, and they're struggling to keep up with demand. This has LED some to speculate that maybe anthropic is being a little conservative with their token usage.

This is definitely true for at least some prompts on the new models. You can no longer enforce extended thinking. Your only option is adaptive thinking, in which Claude reserves the right to not think as long. However, anyone using Claude regularly right now can tell you there's still no problem spending your tokens.

That brings me to why I find myself using Opus 4.6 more often than 4.7 right now. Now 4.7 is definitely the smarter model, and if you're doing any kind of coding or complex reasoning, It's definitely the best choice. However, for essentially everything else, I think Opus 4.6 is still the best choice.

4.6 is definitely better at writing. It's generally much faster, which also means much cheaper. It's just as good at agentic browsing or finding things on the internet, although that's one of the few areas where both Gemini and ChatGPT are still ahead.

In my experience, 4.6 just has better judgment or intuition. 4.7 is known to take everything literally. If you give it instructions, it will follow it to the tea. And at first I thought this would end up being a good thing. As long as we could clearly articulate what we wanted to do, it would follow that more closely.

And it does. Too closely. Ultimately. It ends up obsessing over any guidance we give it. While 4.6 will easily notice when there's an obvious exception to a rule we've provided, 4.7 will religiously follow our rules, completely abandoning reasonable judgment and common sense.

And when your work is nebulous, like strategy or content creation, you can't itemize every single exception to every rule. You want a model that can infer the intent behind the guidance, and that's what 4.6 is really good at.

The complaints about Claude getting worse? Actually valid this time. Here's why I still reach for the older model #Claude #AITools #Anthropic #LLM For strategy or content work, a model that infers intent and handles exceptions can be preferable to one that follows rules too literally. Main topics: Model selection / judgment.


When people hear that I do SEO, they often ask, what about GEO? Do you also do GEO? Or people will come to me and they'll say, I already have someone to do my SEO. I'm looking for someone to do GEO or AI optimization. And I always say, sure, I do what you're referring to as GEO, but I just call it SEO. And my guess is within a year, we'll all just be calling it SEO. But that's not because nothing has changed. You'll hear a lot of SEO saying that the strategies for ranking in AI search are exactly the same as the strategies for ranking in traditional search, that by doing traditional SEO, you're doing everything necessary for GEO. These are people who are not keeping up with SEO. So I'm gonna explain exactly how it's changed. But first, why don't I like the term GEO? The term GEO implies that traditional SEO is still a thing, and now there's this new thing you also need to do called GEO. However, from my perspective, the way that we search for and find information is changing, and SEO just needs to change along with it. Right now, we're in this awkward transition phase where when you do a search online, you'll get some mixture of an AI response and traditional search results. My prediction is that by the end of 2026, it's just gonna be AI search. And by that, I don't mean that Google won't be showing you links to websites. I think sometimes links to websites are still useful, but they won't be showing you the raw search results from a traditional search engine. I think the entire response will be generated by AI...

When people hear that I do SEO, they often ask, what about GEO? Do you also do GEO? Or people will come to me and they'll say, I already have someone to do my SEO. I'm looking for someone to do GEO or AI optimization. And I always say, sure, I do what you're referring to as GEO, but I just call it SEO. And my guess is within a year, we'll all just be calling it SEO.

But that's not because nothing has changed. You'll hear a lot of SEO saying that the strategies for ranking in AI search are exactly the same as the strategies for ranking in traditional search, that by doing traditional SEO, you're doing everything necessary for GEO. These are people who are not keeping up with SEO.

So I'm gonna explain exactly how it's changed. But first, why don't I like the term GEO? The term GEO implies that traditional SEO is still a thing, and now there's this new thing you also need to do called GEO. However, from my perspective, the way that we search for and find information is changing, and SEO just needs to change along with it.

Right now, we're in this awkward transition phase where when you do a search online, you'll get some mixture of an AI response and traditional search results. My prediction is that by the end of 2026, it's just gonna be AI search. And by that, I don't mean that Google won't be showing you links to websites. I think sometimes links to websites are still useful, but they won't be showing you the raw search results from a traditional search engine. I think the entire response will be generated by AI.

And maybe my timeline's off, maybe it's one or two years away, but we know this is coming. Google's already made it very clear. And so if we're moving into a world where all search is AI search, then that's what SEO is. SEO is all the things you do to get recommended in AI search. We don't need a separate term for that.

If you're doing SEO and you aren't focused on AI search, I would say you aren't doing SEO, at least not for much longer. You're doing traditional SEO or legacy SEO. It's similar, sure, but it would be like someone in 2020 using SEO tactics from 2005 and calling it SEO.

Okay, but what do you mean, TJ? How is it different? I have a lot of videos going through the differences in details, but I'll give you the gist.

In traditional SEO, a user is interacting directly with the search engine. They're typing in a query, and an algorithm is returning about 10 results. The user is then going to click on one or two of those websites before they get the information they need to make a decision. Typically, they're only going to look at the top three results. It was a big decision. They might do a few follow up searches, but typically it's just the one.

In AI search, whether it's ChatGPT or Google's AI mode, a human never interacts directly with the search engine. Instead, it's the AI interacting with the search engine. The human enters a query or a prompt or an entire conversation. Then the AI does its best to break down the intent of that human, then does a search in a traditional search engine.

But instead of searching for one broad competitive term, it's often searching for three to 12 very specific, less competitive terms. And instead of looking at one or two websites in the top three results, it'll often look at hundreds of websites in the top 20 results of each of those searches. For that reason, ranking in AI search is actually really easy. As long as you have an ounce of authority and you have content that's somewhat relevant for one of those dozen searches, you can easily be one of the hundreds of pages that surfaced.

But ranking's not what matters in AI search. It's getting recommended. Of the hundreds of pages that the AI reviews, it's only going to site a few of them. It's gonna try to determine which of these pages are most trustworthy and relevant to the user's query. And it's gonna retrieve not the entire page, but just one passage from that page and pull it back into the context window of the conversation.

And ultimately, the only thing that matters is that your brand is recommended as a solution in that passage. That's what SEO is now, or at least what it will be very soon. If you aren't doing that, you aren't doing SEO, at least not for much longer.

People keep asking if I do GEO. I do... I just call it SEO. Most "GEO experts" haven't kept up with how AI search actually works. #SEO #GEO #AISearch AI search often breaks a user's prompt into several specific, less competitive searches rather than one broad keyword query. In AI search, being surfaced is less important than whether the retrieved passage recommends the brand as a solution. Main topics: AI retrieval behavior, AI visibility / recommendations, Passage retrieval, SEO/GEO terminology.

AI retrieval behavior
AI visibility / recommendations
Passage retrieval
SEO/GEO terminology


Just a reminder that all the smartest marketing minds in the world agree that infinite scroll is the most addicting. And you can do the same thing on your blog with just a few clicks. Here's mine. It's seemingly infinite. A lot of CMS's have similar functionality. All I had to do was click this, then set posts per page to 100. It's not technically infinite, but it feels like it's infinite. The Instagram feed is infinite. The X feed is infinite. The LinkedIn feed is infinite. You can do the same thing on your blog really easily. Infinite scroll keeps you engaged longer. It feels like a slot machine. The next post might be really amazing. It creates top of mind awareness. People spend more time with you, they're more likely to remember you, and it's faster and smoother than clicking to the next page.

Just a reminder that all the smartest marketing minds in the world agree that infinite scroll is the most addicting, and you can do the same thing on your blog with just a few... Blog infinite-scroll or high-post-count pagination is claimed to increase engagement, time with the brand, and top-of-mind awareness. Main topics: Engagement / infinite scroll, Risk/avoid / addictive UX.

Just a reminder that all the smartest marketing minds in the world agree that infinite scroll is the most addicting, and you can do the same thing on your blog with just a few clicks. Go to your CMS’s blog section, set posts per page to 100. It's not technically infinite, but it feels like it's infinite. All the top social media feeds are infinite. You can do the same thing on your blog really easily. Infinite scroll keeps you engaged longer. It feels exciting - the next post might be really amazing. It creates top of mind awareness. People spend more time with you, they're more likely to remember you. And it's faster and smoother than clicking to the next page. #uiux #growthhacking #digitalmarketing #searchengineoptimization

Engagement / infinite scroll
Risk/avoid / addictive UX


The other day I came across a post that at first I laughed at it but the more I thought about it got me so angry. The post is from a web developer that I've done work with in the past. They literally know zero about SEO and answer engine optimisation and I mean zero. Literally my nine year old son knows more than them. They are saying that they are experts all of a sudden in AI and SEO optimisation. Like I've said in so many of my videos, there are so many dodgy scammers out there that are promising you the world. They're charging for services that they know zero about. They're just causing harm. They're wasting people's money and to put it more bluntly, they're stealing people's money as well. Please, if you are going to get SEO, answer engine optimization or anything relating to digital marketing, please make sure that you deal with an expert. There's so many dodgy charlatans out there. Do your homework, please. It's not hard to see the truth once you start digging a little bit and asking the right questions. Please be careful out there.

AI search and answer-engine work needs concrete tactics for discoverability, citation, skills, and query-surface behavior. Main topics: AI and answer-engine search tactics.

Be Careful of Agencies Claiming SEO and AEO Expertise Many agencies s...


If you're a local service business, you hate Yelp. That's what I've learned doing SEO for about 100 local service businesses. Yelp is the worst. A lot of businesses have written them off entirely. However, as all search becomes AI search, that's getting harder to do. That's because when someone goes to ChatGPT or even Google's AI mode and asks for a recommendation for a local service business, Yelp is by far the most cited website. Google even cites it more than Google Business Profiles. Now, how often AI cites Yelp depends on your industry, but on average, it cites Yelp for about 39% of searches. We track AI citations for about 50 different industries, and I've never seen Google Business Profile get cited more than Yelp. But here's the thing: when AI cites Yelp, or any business directory for that matter, they're not citing individual directory listings. They're citing the listicles. These are those automatically generated pages that exist on every directory, like Best General Contractors in Dallas. If your business isn't showing up at the top of these listicles, you might as well not be on Yelp, at least as far as AI search goes. So how do you make sure you show up at the top of these listicles? Well, you get reviews or you pay them. I mean, sure, you should definitely fill out your complete profile, make sure you're in the right category, add images. All those things help. But once you've done all the obvious things, the only thing left to do is get more reviews...

If you're a local service business, you hate Yelp. That's what I've learned doing SEO for about 100 local service businesses. Yelp is the worst. A lot of businesses have written them off entirely.

However, as all search becomes AI search, that's getting harder to do. That's because when someone goes to ChatGPT or even Google's AI mode and asks for a recommendation for a local service business, Yelp is by far the most cited website. Google even cites it more than Google Business Profiles. Now, how often AI cites Yelp depends on your industry, but on average, it cites Yelp for about 39% of searches.

We track AI citations for about 50 different industries, and I've never seen Google Business Profile get cited more than Yelp. But here's the thing: when AI cites Yelp, or any business directory for that matter, they're not citing individual directory listings. They're citing the listicles. These are those automatically generated pages that exist on every directory, like Best General Contractors in Dallas. If your business isn't showing up at the top of these listicles, you might as well not be on Yelp, at least as far as AI search goes.

So how do you make sure you show up at the top of these listicles? Well, you get reviews or you pay them. I mean, sure, you should definitely fill out your complete profile, make sure you're in the right category, add images. All those things help. But once you've done all the obvious things, the only thing left to do is get more reviews.

And just like Google, it's more about the velocity of reviews, or how many reviews you've had recently, than total reviews. But of course, no matter how many reviews you get, you will always be underneath the sponsored results. So if you want to show up at the top, you have to run ads on Yelp. Now, this won't put you at the top consistently unless you're spending a lot of money, but it will increase the chance that you show up at the top.

I know you hate Yelp and you swore you'd never give them a dollar cause they're extortionists that hide all your positive reviews unless you pay them. I can't tell you whether or not it's a good idea to pay Yelp. I'm just here to provide the information.

But at least right now, if you're a local service business, being at the top of these listicles on Yelp really makes a difference. And as all search becomes AI search, that difference is gonna be multiplied. So, you know, think about it.

AI cites Yelp for 39% of local search recommendations, and it's not your listing, it's the listicles. Are you showing up? #LocalSEO #Yelp #AISearch #LocalBusiness AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, Directory listicles, Local reviews / velocity, Local SEO / AI citations, Risk/avoid / paid directory ads.

AI visibility and answer readiness
Directory listicles
Local reviews / velocity
Local SEO / AI citations
Risk/avoid / paid directory ads


We're all using AI for work now, and if you're like me, you maintain a subscription to ChatGPT, Gemini, and Claude. And that's because each model is the best at different things. Well, we recently got a new Claude and a new ChatGPT model, and so I've been doing some more testing to figure out which one is best at each task that we do on a regular basis, and I just want to share what I found so far. Claude is still our go to model. It's the one we use by default for most of our work. By far the best at writing, and I think the best at following instructions. It also has the best harness, so it's a platform that we find most of our work living inside of for all of our projects and skills are set up. However, ChatGPT's codex is definitely catching up quickly. Claude has been amazingly good inside of Excel and PowerPoint, but now ChatGPT integrates directly with Google Sheets. It's kind of sad that I'm so excited for ChatGPT to be inside of Google Sheets when Gemini is already there, but unfortunately, Gemini is just not that great at spreadsheets yet. Right now I'm finding that ChatGPT is the best at a lot of things that Google really should be the best at, and I attribute that to the fact that Gemini just doesn't spend as many tokens. For example, ChatGPT is clearly the best right now at agentic browsing, deep research, and compiling information across the internet. Gemini clearly has the best search engine and the best multimodal capabilities, so it really should be better at compiling information across the internet. It just doesn't work as hard as ChatGPT...

We're all using AI for work now, and if you're like me, you maintain a subscription to ChatGPT, Gemini, and Claude. And that's because each model is the best at different things.

Well, we recently got a new Claude and a new ChatGPT model, and so I've been doing some more testing to figure out which one is best at each task that we do on a regular basis, and I just want to share what I found so far.

Claude is still our go to model. It's the one we use by default for most of our work. By far the best at writing, and I think the best at following instructions. It also has the best harness, so it's a platform that we find most of our work living inside of for all of our projects and skills are set up.

However, ChatGPT's codex is definitely catching up quickly. Claude has been amazingly good inside of Excel and PowerPoint, but now ChatGPT integrates directly with Google Sheets. It's kind of sad that I'm so excited for ChatGPT to be inside of Google Sheets when Gemini is already there, but unfortunately, Gemini is just not that great at spreadsheets yet.

Right now I'm finding that ChatGPT is the best at a lot of things that Google really should be the best at, and I attribute that to the fact that Gemini just doesn't spend as many tokens. For example, ChatGPT is clearly the best right now at agentic browsing, deep research, and compiling information across the internet. Gemini clearly has the best search engine and the best multimodal capabilities, so it really should be better at compiling information across the internet. It just doesn't work as hard as ChatGPT.

The one thing I find Gemini to be truly the best at is providing answers to simple questions. If I'm looking for a recommendation for a new piece of software, I'm gonna trust Gemini the most at this point.

I should probably clarify I'm talking about the Pro version of each of these models. Otherwise, the only time I find myself using Gemini is when I don't want to spend the time or the tokens. It's definitely the most efficient model right now.

There are a lot of areas where ChatGPT and Claude are neck and neck right now, and I think it comes down more to preference. For example, in coding or complex reasoning, or in handling large amounts of messy data. And then of course, ChatGPT is far ahead on image generation right now, but anything could happen in the next six months. I honestly think all three of these model makers are well positioned to take the lead in any of these areas.

Each AI model is the best at something different — here's what I found after testing all three 👀 Which one are you using the most?... The creator says ChatGPT is currently strongest for agentic browsing, deep research, and compiling information across the internet. Model choice should vary by task: Claude for writing and instructions, ChatGPT for web research, and Gemini for simple recommendations. Main topics: Model selection / research, Model selection / task fit.

Each AI model is the best at something different — here's what I found after testing all three 👀 Which one are you using the most? #ChatGPT #ClaudeAI #Gemini #AITools #AIComparison #Claude #AIForBusiness

Model selection / research
Model selection / task fit


Just a reminder that 22% of the global population uses Gmail, and this is the easiest marketing hack that anybody can do. Drag your business logo into Gemini. Just say, animate my logo. You want to get something very minor like this, where there's not a ton of creative license taken. Download the video, search MP four to GIF, click this, convert it. It'll take a second. Go to myaccount.google.com, click the camera icon. Now all you have to do is upload the GIF you made. This increases open rates a ton because nobody else uses moving email icons. No one else is using email icons that move. It's the simplest thing to do. Nobody else does it. 75% of the US market uses Gmail. This is the easiest hack anybody can do.

Just a reminder that 22% of the global population uses Gmail, and this is the easiest marketing hack that anybody can do. Drag your business logo into Gemini... Channel strategy should follow where attention and response are actually moving, not only where a team already publishes. Main topics: Media channel strategy, Risk/avoid / email avatar hack.

Just a reminder that 22% of the global population uses Gmail, and this is the easiest marketing hack that anybody can do. Drag your business logo into Gemini. Just say animate my logo. You want to get something very minor, where there's not a ton of creative license taken. Download the video. Search mp4 to gif, click the top result. Convert it. It'll take a second. Go to your Google account. Click the camera icon. Now all you have to do is upload the GIF you made. This increases open rates a ton because nobody else uses moving email icons. No one else is using email icons that move. It's the simplest thing to do, nobody else does it. 75% of the U.S. market uses Gmail. This is the easiest hack anybody can do. #emailmarketing #marketinghacks #lifehacks #digitalmarketing

Media channel strategy
Risk/avoid / email avatar hack


Most ecommerce websites are losing sales because they are not doing this with their SEO strategy. SEO specialist, so I see this all the time. This one change in your strategy makes such a difference to sales, rankings, traffic, everything. This is actually a technique that I teach inside the SEO Clinic, which is my SEO course that teaches you exactly what your website needs to rank on Google and search in 2026. This is also the technique that I roll out on client site. So you need to forget about everything you've learnt about SEO so far. ChatGPT blog posts are not what you need to rank. Instead, you're gonna be focusing on your money maker pages, your product category or collection pages. Most ecommerce websites massively underutilise these, and they are a gold mine for... Let's say you sell a range of like 200 candles. Any sort of descriptor that can describe a group of those products should have a collection page cause these descriptors are often what people are searching when they're looking to buy candles. The other way that you can do this is with keyword research, and this is something that I teach in modules 3 and 4 of the SEO Clinic. Basically, you do the research around your main target keywords to find what people are searching, and you build collections around... Let's say you find out lots of people searching for vanilla scented candles and you sell 10 of those, you would create a collection. And you basically rinse and repeat this process until you have collection pages that can categorise, summarise, and target search terms for all of your products...

Most ecommerce websites are losing sales because they are not doing this with their SEO strategy. SEO specialist, so I see this all the time. This one change in your strategy makes such a difference to sales, rankings, traffic, everything.

This is actually a technique that I teach inside the SEO Clinic, which is my SEO course that teaches you exactly what your website needs to rank on Google and search in 2026. This is also the technique that I roll out on client site.

So you need to forget about everything you've learnt about SEO so far. ChatGPT blog posts are not what you need to rank. Instead, you're gonna be focusing on your money maker pages, your product category or collection pages. Most ecommerce websites massively underutilise these, and they are a gold mine for...

Let's say you sell a range of like 200 candles. Any sort of descriptor that can describe a group of those products should have a collection page cause these descriptors are often what people are searching when they're looking to buy candles.

The other way that you can do this is with keyword research, and this is something that I teach in modules 3 and 4 of the SEO Clinic. Basically, you do the research around your main target keywords to find what people are searching, and you build collections around...

Let's say you find out lots of people searching for vanilla scented candles and you sell 10 of those, you would create a collection. And you basically rinse and repeat this process until you have collection pages that can categorise, summarise, and target search terms for all of your products.

Don't sleep on this.

Your ecommerce SEO strategy should be focused on collection pages that match how people search. This why most ecommerce sites are not getting sales from Google... Product descriptors can become ecommerce CMS collection pages when they describe a product group that buyers actually search for. Ecommerce SEO should prioritize product category and collection pages that target buying-intent searches over generic blog posts. Product descriptors such as scent, type, or use case can justify collection pages when people search those descriptors. Main topics: Ecommerce CMS descriptor collection pages, Ecommerce SEO / collection pages, Ecommerce SEO / keyword mapping.

Your ecommerce SEO strategy should be focused on collection pages that match how people search. This why most ecommerce sites are not getting sales from Google. This is one of the best e-commerce tips, as it'll help you build collection pages around real search terms that drive traffic and sales AND make it easier for people on your site to browse all your products. #ecommerceseotips #shopifyseo #woocommerceseo #googleseo #seoin2026


Google is spying on you and will delete all of your reviews if you don't follow the rules. And I guarantee you're breaking this rule right now. They don't want you to pressure or ask for reviews while a customer is on premises. And here's how they know that you're breaking the rules. Google already knows your business address. And when somebody leaves a review that gets Geo tagged. If it matches your location, Google's more likely to delete that review. So here's what to do instead. Two hours after the person leaves, text them and request a review. And that way they're somewhere else. That way the reviews stick.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

You’re likely doing this right now…


Watch out for this scam. Hey, it's Ben with the listing verification team. Our system is currently showing that your Google business listing is not properly verified on Google search results. If we don't fix it, customers searching for your services may not be able to find you. So a client sent us this and asked, is this legit? And the answer is no, it is not legit. The voice sounds AI generated. Google calls them business profiles, not listings. And that phone number sounds super sketchy. We'd like to get this fixed today. So please give us a call back at 8, 8, 8, 7, 5, 3, 0, 5, 7, 1. It will only take a few minutes. So yeah, verification does not take only a few minutes. We all know that. And also an unverified profile will still rank in search results. Stay safe out there.

Local businesses need a response process for listing-verification scams and review artifacts that can damage trust or visibility. Main topics: Local listing scams and review-risk handling.

🚨 Google scam alert!  One of our clients almost got scammed and had t...


I can't believe people are still running Google Ads with broad match keywords. No matter what people tell you, no matter what the Google reps tell you, no matter what the experts will tell you, no matter what social media will tell you, broad match keywords are the worst thing that you can put it in your Google Ads account. The reason is very simple. Broad match keywords give Google the licence to match your keywords with anything that they may seem is relevant. Now, the premise behind Google works like this, and it's always been like this for the last 20 years since I've been running Google Ads. A person goes on to Google to look for what they want. They know what they want. They want something specific. They go on, they type something, press enter, and that's the answers that they want. Now what Broad Match does is that Google show your ads to people that are not looking for what you offer. How possibly are you going to convert from that type of traffic? There's no ways. I'm telling you now, stop using broad match in your Google Ads campaigns and straight away you'll get a better conversion rate. Please just listen to me. You'll see your campaign start performing better.

Broad match Google Ads campaigns can waste spend when ads match irrelevant searches instead of buyer-intent queries. Main topics: Broad match Google Ads risk.

What Are Broad Match Keywords in Google Ads and Why You Must Not Use ...


I think a lot of people haven't realized how smart these models like ChatGPT 5.5 and Opus 4.7 are because they don't know how to talk to them. I see a lot of people saying the models aren't getting any smarter, or even that they're getting dumber, and I think it's because they're talking to them the same way they talk to the older, dumber models. To truly unlock the new capabilities of these models, you need to understand how they're changing, and the sooner the better, cause as this trend continues, it's only gonna become more important. Talking to a more capable model is not dissimilar to talking to a more capable person. When I go back and look at the prompt templates that I wrote two years ago, they're very specific. I was giving the model very specific steps to take and strict, almost deterministic guidelines to follow. I left very little room for creative problem solving or judgment calls because I just couldn't trust the models to make those decisions. If I use those same prompts today, the results are marginally better, but they're pretty much just following the same process. Well, our prompts from two years ago have evolved into skills. Today, those rigid guidelines have evolved into a rigorous definition of what success looks like. Now, I will typically still include some steps or phases, and I'll usually include a section about common mistakes that it's made in the past, but the primary focus is not on the specific steps and how to perform them...

I think a lot of people haven't realized how smart these models like ChatGPT 5.5 and Opus 4.7 are because they don't know how to talk to them. I see a lot of people saying the models aren't getting any smarter, or even that they're getting dumber, and I think it's because they're talking to them the same way they talk to the older, dumber models.

To truly unlock the new capabilities of these models, you need to understand how they're changing, and the sooner the better, cause as this trend continues, it's only gonna become more important.

Talking to a more capable model is not dissimilar to talking to a more capable person. When I go back and look at the prompt templates that I wrote two years ago, they're very specific. I was giving the model very specific steps to take and strict, almost deterministic guidelines to follow. I left very little room for creative problem solving or judgment calls because I just couldn't trust the models to make those decisions. If I use those same prompts today, the results are marginally better, but they're pretty much just following the same process.

Well, our prompts from two years ago have evolved into skills. Today, those rigid guidelines have evolved into a rigorous definition of what success looks like. Now, I will typically still include some steps or phases, and I'll usually include a section about common mistakes that it's made in the past, but the primary focus is not on the specific steps and how to perform them. Instead, the focus has shifted to clearly defining the desired output and explaining how to evaluate whether or not it meets the standards.

As long as these new models clearly understand the goal and they have some reliable heuristic by which they can evaluate themselves, they're incredibly good at figuring out the best process to reach that goal. But if you hand string them by giving them the exact process to follow and how to think about each decision, the output's gonna look a lot like the output from a model one or two years ago.

If GPT-5.5 feels dumb to you, your prompts are stuck in 2023. Here's what changed and how to fix it. #PromptEngineering #ChatGPT #Claude #AI AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, Prompting / model capability, Prompting / skills.

AI visibility and answer readiness
Prompting / model capability
Prompting / skills


It's finally come up and stay for the spammers. Google has started sending out emails to sites that are actively hijacking the back button. Warning, your site may be in violation of Google's back button hijacking policy. Says right here, back button hijacking interferes with the user's browser navigation, preventing them from using their back button to immediately get back to the page they came from. This spam policy has gone unchecked for far too long. Google should have addressed this years ago. Enforcement of this policy is scheduled to begin on June 15th, 2026. If you have done this practice and you don't fix it by June 15th, 2026, Google will take away your search traffic and save years learning how to do SEO. That's in line with Google updates SEO that gets paying customers users warm leads. Calling you up at compactkeywords com.

Google has started sending out emails to sites that are actively hijacking the back button. “Warning, your site may be in violation of Google's back button hijacking policy... Google is claimed to be enforcing a back-button-hijacking spam policy from June 15, 2026, with search traffic risk for violators. Back-button hijacking interferes with browser navigation and can be treated as a spam-policy violation. Main topics: Risk/avoid / back button hijacking, Technical SEO / spam policy.

Google has started sending out emails to sites that are actively hijacking the back button. “Warning, your site may be in violation of Google's back button hijacking policy. Back button hijacking interferes with the user's browser navigation, preventing them from using their back button to immediately get back to the page they came from.” This spam policy has gone unchecked for far too long. Google should have addressed this years ago. If you have done this practice and you don't fix it by June 15th, 2026, Google will take away your search traffic. And save years learning how to do SEO that's in line with Google updates,  SEO that gets paying customers, users, warm leads calling you up  at compactkeywords.com #seo #searchengineoptimization #blackhatseo #digitalmarketing

Risk/avoid / back button hijacking
Technical SEO / spam policy


Here's another terrible Google Ads audit that I just did for a doctor in Atlanta. He is a psychiatrist and he came to me and he said he's worried that the person who's running his Google Ads campaign has no idea what he's doing because he's not seeing any movement and he thinks he's just throwing money down the drain. Unfortunately, he's right. Take a look at this account. The first thing that we look at is his conversions. Now, as you can see over there, it looks like his conversion rate is 50%. Now if his conversion rate was 50%, he wouldn't be coming to me. So straight away we know that's a problem. If we dig deeper into goals, we can see what the problem actually is. The guy that is running the campaign for him set up his goals as page views. That's how many people are just clicking on the Contact Us page. That's not a goal conversion and that's not a lead. It's just a page view. So obviously that's the first problem over there. The second thing is that all his campaigns are running on max conversions. Now he's telling the system to track contact us page views. Obviously, it's never going to work in a million years. And what Google thinks is a conversion, well, it's not. And the whole system is just messed up. The next thing that we looked at is his keywords. Most his keywords are either on phrase or Broad so again, I know without a lot of negative keywords which he hasn't got in his campaign he's gonna be picking up rubbish...

Here's another terrible Google Ads audit that I just did for a doctor in Atlanta. He is a psychiatrist and he came to me and he said he's worried that the person who's running his Google Ads campaign has no idea what he's doing because he's not seeing any movement and he thinks he's just throwing money down the drain. Unfortunately, he's right. Take a look at this account.

The first thing that we look at is his conversions. Now, as you can see over there, it looks like his conversion rate is 50%. Now if his conversion rate was 50%, he wouldn't be coming to me. So straight away we know that's a problem.

If we dig deeper into goals, we can see what the problem actually is. The guy that is running the campaign for him set up his goals as page views. That's how many people are just clicking on the Contact Us page. That's not a goal conversion and that's not a lead.

It's just a page view. So obviously that's the first problem over there. The second thing is that all his campaigns are running on max conversions. Now he's telling the system to track contact us page views.

Obviously, it's never going to work in a million years. And what Google thinks is a conversion, well, it's not. And the whole system is just messed up. The next thing that we looked at is his keywords.

Most his keywords are either on phrase or Broad so again, I know without a lot of negative keywords which he hasn't got in his campaign he's gonna be picking up rubbish. Lo and behold when I look at the search term report yes there might be some relevant keywords but straight away if I look through the search term report there are total irrelevant keywords there as well this guy who's doing the campaign for him has not researched the stuff correctly. His tax ads are not set up correctly as well. There are no negative keywords and with maximise conversion bidding he's way overpaying to what he should be.

This is really just another example of an amateur setting up and managing a Google Ads campaign that really should be in trouble because he has no idea what he's doing and he's selling his services as an expert. He's not hopefully we'll be able to fix up this campaign for him and get him up and running. If you'd like an audit on your Google Ads campaign, reach out to me at info at topclick dot c o dot z a or send me a DM.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Here Is Another Broken Google Ads Campaign No structure. No tracking....


For the last, I don't know, 12 years I have said your Google Business Profile description, it's not very important. Google doesn't use it in the local search algorithm. I'm out there on the social media calling people out. They're like, optimize your description. I'm like, uh, sorry, no, you dummy doesn't actually impact uh ranking so don't bother. I have changed my tune because of ass maps and that is because it is definitely referencing your description when it generates that summary when it decides which businesses to return in the Ask Maps results. And so now your description is actually important. It's really interesting to see like how detailed you are in your description means like just like the in your prompt like what you're asking for it could you might get you might be like plumbers San Diego. No, what is no, no more plumbers San Diego. You've already been flagged on your obsession with plumbers in San Diego Darren. Okay, fine. What is it? Dentists Miami some some of my search dentist Miami and then and Google that's that's like a real base level query and Google and ask maps is like, hmm, okay, here's some but someone might say I have a broken tooth and I need I'm looking for a dentist that is within 100 meters of me that specializes in broken tooth repair so that that's a much different prompt and so you're gonna get totally different results because Google will look at The reviews and the description and be like, so if you put like, we are the broken tooth specialist of Miami in your description that I might actually help you returning that...

For the last, I don't know, 12 years I have said your Google Business Profile description, it's not very important. Google doesn't use it in the local search algorithm. I'm out there on the social media calling people out. They're like, optimize your description.

I'm like, uh, sorry, no, you dummy doesn't actually impact uh ranking so don't bother. I have changed my tune because of ass maps and that is because it is definitely referencing your description when it generates that summary when it decides which businesses to return in the Ask Maps results. And so now your description is actually important. It's really interesting to see like how detailed you are in your description means like just like the in your prompt like what you're asking for it could you might get you might be like plumbers San Diego.

No, what is no, no more plumbers San Diego. You've already been flagged on your obsession with plumbers in San Diego Darren. Okay, fine. What is it?

Dentists Miami some some of my search dentist Miami and then and Google that's that's like a real base level query and Google and ask maps is like, hmm, okay, here's some but someone might say I have a broken tooth and I need I'm looking for a dentist that is within 100 meters of me that specializes in broken tooth repair so that that's a much different prompt and so you're gonna get totally different results because Google will look at The reviews and the description and be like, so if you put like, we are the broken tooth specialist of Miami in your description that I might actually help you returning that.

So it's like, like we've been saying, feed the bot every minuscule detail about your business in all the places that you can and that'll help you get surface for these things. Okay. Okay. Alright, so I have no commentary.

What's your link? Haha.

New local search “ranking” factor??? Up until now, one of the best wa...


SEO has changed and it's not about trying to game the algorithm anymore. It's about doing this. Like with the amount of AI slop that is around right now, people are looking for real connection, real answers from a real person. It's as easy as answering your customers questions. And yes, you can use AI to help you do this. So go to ChatGPT, find a question that you've heard your customers ask you and say, I'm writing a blog post answering this question. Ask me any questions you need to know the answer to in order to create a blog post that is truly helpful and unique that uses my expertise, my experience, my case studies, opinions, whatever. Answer all the questions that I asked you and it'll write you a piece of content that's way more likely to rank than anything you're gonna write yourself.

Forget SEO, keywords, strategy. Just do this AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.


Everybody thinks you need fresh, recent content to show up in ChatGPT. That's not the case at all. The average cited page is 500 days old, still getting picked. It favors its general search index, uses semantic similarity to select and cite sources, and treats Reddit as a textbook it's embarrassed to admit it read. Basically, it goes to search, and if you have content close to the searches that AI is doing, there's a good chance you'll get cited. If your brand is in Reddit, there's a good chance you'll get cited. Here's something else: if your brand is in YouTube, there's a great chance you'll get cited. This is from Adweek. YouTube overtakes Reddit as a go to citation source on AI search. You can see what ChatGPT searched. Put in a prompt. Copy this part of the URL that comes after forward slash C, right click inspect, click network, refresh the page, paste in what you copied, click on the brackets with what you copied. Go to response. Search this for queries. You can literally see what ChatGPT searched in this case. Even though I prompted Spring fashion trends to watch this year, it searched Spring Fashion Trends 2026 women trends, and you can tell by the results that it gave me it's all women. The lesson here: put some prompts you care about into ChatGPT, see what the searches look like. Use this language all in your content, on YouTube, on Reddit, on your website. Recommend your brand close to this language. This is what AI prefers. And you don't have to worry about being the freshest content. Learn more SEO that gets recommended by AI at compactkeywords com.

Everybody thinks you need fresh recent content to show up in ChatGPT. That's not the case at all. The average cited page is 500 days old, still getting picked... The creator says fresh content is not always required for ChatGPT citation, citing average cited pages around 500 days old. The creator says AI citations rely on search retrieval and semantic similarity between AI searches and page content. The passage says Reddit and YouTube can influence AI citations when brand content is close to AI search language. Main topics: AI citations / freshness, AI citations / semantic similarity, AI visibility / Reddit and YouTube.

Everybody thinks you need fresh recent content to show up in ChatGPT.  That's not the case at all. The average cited page is 500 days old, still getting picked. It favors its general search index, uses semantic similarity to select and cite sources, and treats Reddit as a textbook it's embarrassed to admit it read. Basically it goes to search. And if you have content close to the searches that AI is doing, there's a good chance you'll get cited. If your brand is in Reddit, there's a good chance you'll get cited. Here's something else. If your brand is in YouTube, there's a great chance you'll get cited. This is from Adweek, YouTube overtakes Reddit as the go-to citation source on AI search. You can see what ChatGPT searched.  Put in a prompt. Copy this part of the URL that comes after /c/. Right click inspect. Click network. Refresh the page. Paste in what you copied. Click on the brackets with what you copied. Go to response. Search this for queries. You can literally see what ChatGPT searched. In this case, even though I prompted Spring fashion trends to watch this year, it searched Spring Fashion Trends 2026 women trends, and you can tell by the results that it gave me. It's all women. The lesson here, put some prompts you care about into ChatGPT. See what the searches look like. Use this language all in your content, on YouTube, on Reddit, on your website. Recommend your brand close to this language. This is what AI prefers. And you don't have to worry about being the freshest content. Learn more SEO that gets recommended by AI at compactkeywords.com #answerengineoptimization #generativeengineoptimization #searchengineoptimization #digitalmarketing

AI citations / freshness
AI citations / semantic similarity
AI visibility / Reddit and YouTube


I'm just gonna show you the exact process I would follow if I was doing an SEO audit on your website. Specialist, by the way. I'm not just some rando, people hire me to do this. We gonna start out with some technical SEO basics. Have you submitted your site map? Can search engines actually crawl and index your site? Are your important pages indexed? If there's an issue at this step, there's no point doing anything else, so always start here. Once you know that search engines can actually access and index your content, then we gonna look at how well optimised it is. Just a little disclaimer, there is absolutely loads to this, which I cover in the SEO Clinic, which is my SEO course for business owners who wanna rank on Google and AI search. But at a minimum, every page needs an optimized meta title, an optimized heading, one additional headings underneath that to organize your content. Oh, and decent content, not this basic stuff from ChatGPT that you probably haven't even read yourself. Once you've got that down, you need to look at what pages your website actually has and match that to keyword research. This is gonna help you find the content gaps that you need to fill. Because so many of you have got like one service page that covers five different services, or you've got like 200 products, but only four collection pages. Basically, you're missing a ton of opportunities to rank for things that people are searching for related to what you offer. Finally, you need to make sure your website's user experience is solid...

I'm just gonna show you the exact process I would follow if I was doing an SEO audit on your website. Specialist, by the way. I'm not just some rando, people hire me to do this.

We gonna start out with some technical SEO basics. Have you submitted your site map? Can search engines actually crawl and index your site? Are your important pages indexed? If there's an issue at this step, there's no point doing anything else, so always start here.

Once you know that search engines can actually access and index your content, then we gonna look at how well optimised it is. Just a little disclaimer, there is absolutely loads to this, which I cover in the SEO Clinic, which is my SEO course for business owners who wanna rank on Google and AI search.

But at a minimum, every page needs an optimized meta title, an optimized heading, one additional headings underneath that to organize your content. Oh, and decent content, not this basic stuff from ChatGPT that you probably haven't even read yourself.

Once you've got that down, you need to look at what pages your website actually has and match that to keyword research. This is gonna help you find the content gaps that you need to fill. Because so many of you have got like one service page that covers five different services, or you've got like 200 products, but only four collection pages.

Basically, you're missing a ton of opportunities to rank for things that people are searching for related to what you offer. Finally, you need to make sure your website's user experience is solid. Were talking check and fix broken links, make sure everything loads quickly. Oh, and it's 2026. There is absolutely no excuse for you not to be looking at how your website performs on mobile and making sure that that is optimal.

If there's any issues in one of these areas, that is gonna hold back your whole website SEO. SEO Clinic, as I'm teaching you these things, you're logging everything in a workbook, and at the end, that gives you a prioritized action list.

Honestly, the best thing you can do this year is have an action plan for your SEO. Because otherwise, you're just throwing things and seeing what sticks.

Website SEO for beginners should always start with an SEO audit to make sure there aren't any foundational issues holding back your website SEO... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: Content gaps / page mapping, On-page SEO / page basics, SEO audit / technical foundation, UX / technical SEO, WordPress and website SEO settings.

Website SEO for beginners should always start with an SEO audit to make sure there aren't any foundational issues holding back your website SEO. And when you're figuring out how to do SEO, a lot of website SEO tutorials skip this! Technical SEO, on-page SEO and user experience all need looking at! #websiteseoforbeginners #websiteseotutorial #googleseo #websiteseo101 #howtodoseo

Content gaps / page mapping
On-page SEO / page basics
SEO audit / technical foundation
UX / technical SEO
WordPress and website SEO settings


One of my favorite local SEO tips is to change your primary category seasonally. So for example, it would be long hair in the summer, snow removal in the winter. A lot of people ask me, won't it trigger a reverification if you change your primary category? Well, not always. I think that there's three things that happen that might cause a reverification. So one would be if there's something else wrong on the profile. Like let's say there's something wrong with your address or something wrong with your hours. So it's not actually the change of the category that triggered the reverification. It was just something else in the profile. The other thing is that if you don't have that content on your website, for example, I change it from long care to snow removal, but then Google crawls the page and says the word snow removal doesn't even exist on the page. Google's like, that doesn't make sense. And so they might trigger reverification that way. And then the third thing would be if you're changing it to something totally weird, like you went from plumber to restaurant, like that would not check out and Google would probably be like, you need to verify this. But in our SEO services, we actually change the primary category for clients on a fairly regular basis. We have a lot of clients that are doing the seasonal thing, but it doesn't trigger reverification for us. So I think it must be One of those other things going on. And if you need a local SEO service, while we are very good at it, check us out at White spot.com.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Will changing your Google Business Profile primary category trigger r...


Did you know that you can use the camera app on your Apple Watch to help you create better quality videos on your iPhone? Everyone knows that in order to shoot the best quality videos on your iPhone, you have to use the back camera. The front camera just isn't as good. Now the problem with the back camera on a iPhone is that sometimes you're not really sure where you are on the frame. Sometimes you'll create a brilliant video, but you'll play it back and say, oh no, I was off the screen. I was off centre. Now there are a few ways around this. The one way is that you can use a MacBook or iPad as a second screen. But there's a simple way around this using your Apple Watch. All you have to do is like this, place your camera as you normally would. Then when you're looking in the screen, open up the camera app on your Apple Watch. You'll see, voila, like magic, you are open up on your iPhone, on your watch. Then you can just make sure that you're centred, make sure everything's great. You can zoom in as well on the right hand side on the crown. When you're ready to record, press record. And there you go. It's as simple as that. Now you can use your back camera so much more effectively and I promise you the quality will be so much better.

Video performance depends on basic production quality, hooks, and repeatable capture workflows as much as on the idea itself. Main topics: Video content production quality.

The Apple Watch Camera Remote App Lets You Film Using Your iPhone’s B...


Google will delete all of your reviews if you ask for them in the wrong way. If you ask somebody for a review while they're in your shop, Google does not wanna do that. They may delete that review. Somebody mentions your staff, Google may delete that post. And if you try to review filter by only asking your good customers for reviews, Google doesn't like that either.

This is BS Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

This is BS


If you've never done SEO before, this is 70% of what you have to do on a page. Pick a target keyword that you would like to show on Google for. Try not to choose something that everybody else is choosing, so just niche it down a little bit. Put it in your page title. Meta description is optional. URL slug is mandatory. H1 is mandatory. Beginning of the first sentence: half mandatory, but definitely try to do it. Answer what the searcher is looking for right there before people start scrolling. Everybody thinks SEO is so complicated. It's really not. And learn SEO that gets paying customers, users, warm leads, calling you up at compactkeywords.com.

If you've never done SEO before, this is 70% of on-page SEO that will get most of the results. Pick a target keyword that you would like to show on Google for... Basic on-page SEO should include a niche target keyword in the page title, URL slug, H1, and preferably early in the first sentence. Pages should answer the searcher's intent high on the page before users scroll. Main topics: Answer-first content, On-page SEO / keyword placement.

If you've never done SEO before, this is 70% of on-page SEO that will get most of the results. Pick a target keyword that you would like to show on Google for. Try not to choose something that everybody else is choosing, so just niche it down a little bit.  Put it in your page title, meta description is optional, URL slug is mandatory, H1 is mandatory, beginning of the first sentence, half mandatory, but definitely try to do it. Answer what the searcher is looking for right there before people start scrolling. Everybody thinks SEO is so complicated. It's really not.  And learn SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com #seo #searchengineoptimization #digitalmarketing

Answer-first content
On-page SEO / keyword placement


Todd is a business owner. Last month his sales from Google went up 60%. This month he's on track to double that and he only spends about an hour a week on this. I'm gonna show you exactly what he does in this video and stick with me because the same thing that's getting Todd more leads from Google is also getting him cited by ChatGPT. I'm gonna show you that part two. This is the tool I use. It's called find questions.com. Type in a topic like roof leak. It pulls up real questions that people are asking online. They're not made up, they're not guessed by AI. These are actual questions that your customers are asking right now. We're gonna choose this question right here. Can I fix a small roof leak myself? This is what we're gonna use to get you more leads in about 45 minutes. Let me show you most business owners think SEO means hiring an SEO agency for $2,000 a month or trying to learn 47 things on YouTube and quitting after a week. So here's what actually moves the needle for a small business, answering questions that your customers are actually asking on Google. Your own voice with your own expertise. That's it. That's the game and here's what nobody tells you. You don't need a marketing day, you don't need a content calendar. All you need is like 45 minutes a week. It Could be your slow hour on Tuesday, your Sunday morning with a cup of coffee, or 30 minutes after you've closed up shop for the day. That's the whole commitment. So there's a reason why this works in 2026...

Todd is a business owner. Last month his sales from Google went up 60%. This month he's on track to double that and he only spends about an hour a week on this.

I'm gonna show you exactly what he does in this video and stick with me because the same thing that's getting Todd more leads from Google is also getting him cited by ChatGPT. I'm gonna show you that part two. This is the tool I use.

It's called find questions.com. Type in a topic like roof leak. It pulls up real questions that people are asking online.

They're not made up, they're not guessed by AI. These are actual questions that your customers are asking right now. We're gonna choose this question right here.

Can I fix a small roof leak myself? This is what we're gonna use to get you more leads in about 45 minutes. Let me show you most business owners think SEO means hiring an SEO agency for $2,000 a month or trying to learn 47 things on YouTube and quitting after a week.

So here's what actually moves the needle for a small business, answering questions that your customers are actually asking on Google. Your own voice with your own expertise. That's it.

That's the game and here's what nobody tells you. You don't need a marketing day, you don't need a content calendar. All you need is like 45 minutes a week.

It Could be your slow hour on Tuesday, your Sunday morning with a cup of coffee, or 30 minutes after you've closed up shop for the day. That's the whole commitment. So there's a reason why this works in 2026.

Google's whole job right now is trying to figure out who's an actual expert and who's just publishing AI slop. And the ones winning aren't the ones who are publishing the most. They're the ones publishing the most real.

And yes, the way that I do this that I'm about to show you uses AI, but not how you might think. I use it to interview me so the content comes out sounding like me and not like every other website on the internet. Here's what those 45 minutes look like.

We just did step one. We found a question that your customers are actually asking. There are people right now in your service area typing this into Google.

And if you're the one with the answer, you're the one that shows up. And the one that shows up gets the call. That took two minutes.

Let's move on to step 2. This is where most people mess up. Take that question, paste it into ChatGPT and say, write me a piece of content and out comes another polished piece of AI slop.

Google is ignoring this kind of content and your customers are ignoring this kind of content. So here's the trick. You're gonna open up ChatGPT and you're gonna use this prompt.

I'm writing a blog post answering this question. Ask me anything you need to know to write a blog post that's truly helpful and unique include my expertise, my experience, case studies, examples, opinions, etcetera limited to 10 questions ask me them one at a time. I'll be using voice mode to answer.

I don't even have to type now. Watch what happens instead of writing for me, it starts interviewing me. It's pulling out all the things that only I know the story behind the answer, the mistake I made the first time I did this.

The thing that I always tell customers that nobody else is saying online, I'm not typing, I'm not writing I'm just talking like I'm on the phone with a customer. This is what Todd does. A couple sessions ago I mentioned that our sales uh through search were up 60% uh versus the previous month uh this month uh at the end of March we're on track to double our search sales.

That's it about 20 minutes a week not better at SEO than anybody else. He just sounds like a real person trying to help real people. Step 3, once you're done answering those questions, I tell ChatGPT to write me a blog post using my answers then I do two things I add three links to other pages on my website.

These are Likely service pages and related posts. That takes about 5 minutes to do and then I go and look for images that fit the post which takes usually about 15 minutes total. Then I hit publish the post is live and here's the bonus that I promise you at the start of this video.

The exact same thing that makes Google rank your content, real answers, real expertise, your real voice is exactly what makes ChatGPT and AI overviews cite your website. When your customers are looking for help, you're not just showing up on Google, you're showing up wherever your customers are looking next. Alright, so let's add everything up.

Two minutes finding the question, 20 minutes getting interviewed, 20 minutes on links and images and that brings us to about 45 minutes to write one post. Add in another 15 minutes a week to glance at what's working and that's your full 60 minutes a week. You're doing one post a week and there's 50 weeks in a year which means you're doing 50 blog posts, each one targeting a real question, each one in your voice, each one a piece of real estate that Google can rank.

That's the math behind Todd's 60% increase. There's one more piece that you need to do once your post is live. The five minute trick that I do every single week to make Google notice your posts faster.

That's linking it up with the rest of Your content. I'll show you how to do that in an upcoming video. So here's what it looks like in your business.

More people finding you when they search for what you do. More phone calls, more booked appointments, more of the right customers, the ones that are already looking and now choosing you over the guy down the street. 45 minutes once a week.

That's the price. And in case you didn't grab it at the start of the video, the tool that we use is called find questions.com and it's completely free. Bye.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Last month his sales from Google went up 60%. This month, he's on tra...


SEO by itself doesn't work. And this is because SEO is a multiplier, and anything multiplied by zero is still zero. So if you're a big, well-known brand that has never really done SEO, you can expect some really quick wins once you start to. On the other hand, about once per week, someone reaches out to me and they say, "We just launched our company. We're about to finish our website. We want to dominate search, so we want to hire you for SEO." And I just want to tell you what I tell them. It's not that you shouldn't be thinking about SEO as a brand new brand, but you shouldn't be prioritizing it. Your priority should be on getting customers. And for a new brand, SEO is not the most efficient way to do that. You're having trouble getting customers is a new brand? I recommend either running ads or creating videos. Videos with a real human sharing real information like this one? Yes. At this stage, it can be helpful to have someone on your team with at least a basic understanding of SEO principles. But unless you're willing to take on some risk and think of this as a long-term investment, I wouldn't recommend putting a serious investment in SEO until you're doing about 1 million a year in revenue. I know. All the other SEOs are looking at me like I'm crazy right now. "What are you talking about, TJ? $1 million in revenue? SEO can be effective way before you get to that point." And yes, it can, but it's unpredictable. That's why I only recommend people invest in SEO before that point if they're willing to take on some risk and think of it as a long-term investment...

SEO by itself doesn't work. And this is because SEO is a multiplier, and anything multiplied by zero is still zero.

So if you're a big, well-known brand that has never really done SEO, you can expect some really quick wins once you start to. On the other hand, about once per week, someone reaches out to me and they say, "We just launched our company. We're about to finish our website. We want to dominate search, so we want to hire you for SEO."

And I just want to tell you what I tell them. It's not that you shouldn't be thinking about SEO as a brand new brand, but you shouldn't be prioritizing it. Your priority should be on getting customers. And for a new brand, SEO is not the most efficient way to do that.

You're having trouble getting customers is a new brand? I recommend either running ads or creating videos. Videos with a real human sharing real information like this one? Yes.

At this stage, it can be helpful to have someone on your team with at least a basic understanding of SEO principles. But unless you're willing to take on some risk and think of this as a long-term investment, I wouldn't recommend putting a serious investment in SEO until you're doing about 1 million a year in revenue.

I know. All the other SEOs are looking at me like I'm crazy right now. "What are you talking about, TJ? $1 million in revenue? SEO can be effective way before you get to that point." And yes, it can, but it's unpredictable.

That's why I only recommend people invest in SEO before that point if they're willing to take on some risk and think of it as a long-term investment. If you're sub 1 million in annual revenue and you need customers now, go run ads.

On the other hand, if you're doing at least a million a year in revenue and you offer something that people actually search for, which is essentially everything now with AI search, SEO is a really good bet.

Yes, it's still unpredictable, but in my experience about 90% of time they're gonna get a good ROI, even short term.

SEO is a multiplier—anything times zero is still zero. New brand? Run ads first. Here's why most agencies won't tell you this. #SEO #MarketingTips #StartupAdvice The creator frames SEO as a stronger bet after about $1M in revenue and when the company sells something people search for. Main topics: SEO investment timing, SEO ROI / revenue stage.

SEO investment timing
SEO ROI / revenue stage


Here's the best Chrome SEO extension that I use hundreds of times a day it's called detailed this Chrome extension is just unbelievable it's free and it's lightweight it was recently acquired by 8 riffs so you know then it's the real deal all you have to do to find it is go to Google and type in detailed Chrome extension SEO click on the link follow one or two steps and install it on Chrome once you have installed it I would tag it to the toolbar then it's very simple go to any website and click on that button you gonna see that there's a whole lot of information that comes up and this is why it's so great first you can see your page title you can see a page description and there's a lot of wealth of information there as well you can also see the H1s you can see there's a robots text and so many other things as well now a lot of people don't understand the power of having a chrome extension that you can see all this detailed SEO stuff one of the clever things that people do and you should be doing this as well is let's say there's a competitor that's ranking above you on SEO you can literally press this button over there you can see their page titles and their page descriptions I wouldn't say copy it but you Can get an idea. Like I said, I use this Chrome extension hundreds of times a day. It's brilliant. Go try it out yourself and you'll see how awesome it actually is.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

The Best Chrome Extension for SEO Is the Detailed SEO Extension The D...


Versus pages are working very well in getting Google to say your competitors are worse than you. Rippling created a page: see how Rippling compares to Deel. The AI overview when you search Rippling versus Deel shows it being cited nonstop. Here it is cited again. It's the most cited source for this. Make your URL slug your company versus another company. Put it in a subfolder called compare or alternatives. Make your page title see how your company compares to a competitor company. Your H1: your company versus a competitor company. These things are working like crazy in getting AI to say what you wanted to say. This strategy and more is shown in my SEO course at compactkeywords.com.

Vs pages are working very well in getting Google to say your competitors are worse than you. Rippling created a page, “See How Rippling Compares to Deel.” The AI Overview when... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: Comparison pages / AI Overviews, Risk/avoid / competitor claims, WordPress and website SEO settings.

Vs pages are working very well in getting Google to say your competitors are worse than you. Rippling created a page, “See How Rippling Compares to Deel.” The AI Overview when you search Rippling vs Deel, shows it being cited non stop. It's the most cited source for this. Make your URL slug your company vs another company. Put it in a subfolder called Compare or Alternatives. Make your page title, “See How Your Company Compares to a Competitor Company.” Your H1, “Your Company vs. a Competitor Company.” These things are working like crazy in getting AI to say what you want it to say. This strategy and more is shown in my SEO course at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

Comparison pages / AI Overviews
Risk/avoid / competitor claims
WordPress and website SEO settings


There's really only one thing you need to do to keep up with AI, and that's create and maintain documentation. Without documentation, AI will never be able to do meaningful work in your organization. And with it, it can already handle most works done on a computer better than a human. I'm gonna talk about the two types of documentation you need and how you can start creating it now very quickly. This is gonna be the abbreviated version of the much longer process we go through for all of our clients at our agency. The first kind of documentation you need is a company knowledge base. If you want the AI to do any kind of meaningful work in your organization, it needs to understand everything about your organization. Collecting and structuring all that information takes a lot of time, but you don't have to do it all at once, and Claude can help. Even if you're going to be using ChatGPT or Gemini for the actual work, you want to use Claude for putting together your documentation. And that's why this is such a good use of your time right now. Once you create this, you can easily connect it to any model. I recommend using Claude co work, but you could also just use Claude.ai. Start by just telling it exactly what you're doing. So: I need your help putting together a company knowledge base. So this will be a comprehensive set of documents covering information on my company and my industry. The goal is to create something that I can give to AI models that would provide everything they could possibly need to work in and for my company...

There's really only one thing you need to do to keep up with AI, and that's create and maintain documentation. Without documentation, AI will never be able to do meaningful work in your organization. And with it, it can already handle most works done on a computer better than a human.

I'm gonna talk about the two types of documentation you need and how you can start creating it now very quickly. This is gonna be the abbreviated version of the much longer process we go through for all of our clients at our agency.

The first kind of documentation you need is a company knowledge base. If you want the AI to do any kind of meaningful work in your organization, it needs to understand everything about your organization. Collecting and structuring all that information takes a lot of time, but you don't have to do it all at once, and Claude can help.

Even if you're going to be using ChatGPT or Gemini for the actual work, you want to use Claude for putting together your documentation. And that's why this is such a good use of your time right now. Once you create this, you can easily connect it to any model. I recommend using Claude co work, but you could also just use Claude.ai.

Start by just telling it exactly what you're doing. So: I need your help putting together a company knowledge base. So this will be a comprehensive set of documents covering information on my company and my industry. The goal is to create something that I can give to AI models that would provide everything they could possibly need to work in and for my company. Your job is to collect all this information and structure it in a way where it's easy and efficient to retrieve just the information you need for a given task.

Then you're gonna give it your website URL, any social media handles, and any other documentation or data you have about your company. Just dump everything in there. Claude is really good at handling large amounts of messy content.

One pro tip: instruct Claude to separate the documents into those that contain information that can be shared publicly and those that contain internal information. If you don't do this, you will probably find AI models are sharing internal information in public-facing content.

Once it's done creating the documents, ask Claude to create instructions for how to use the documents. This will just be a short description of each document and where it should be used, as well as which documents are for internal use only and which have information that can be shared publicly.

Now, these documents can be hosted locally or somewhere like Google Drive or Notion. Either way, you can now easily connect these same documents to multiple different AI models by creating a project on the respective platform, putting the documents in that project, and then putting the instructions in the project instructions.

But, of course, that's just the first draft of your knowledge base. You're going to need to update and maintain it, and for that, you're gonna need the second type of documentation. So the first type of documentation was your knowledge base. The second type is instructions. And these are gonna take the form of skills.

A skill is just a set of instructions that can be read by any AI model. You're gonna want one of these for every task the AI will be handling for you. The first skill you should build is one to update and maintain that knowledge base.

In that same chat conversation you had to create your knowledge base, just tell Claude: I now want you to make a skill for updating and maintaining this knowledge base. Whenever I give you new information about our company or industry, you should look through all of our current documents and determine if any of them need to be updated. If the information doesn't fit in an existing document, you should create a new one.

And that's all you have to do. Claude knows everything it needs to create the skill. You can then just save that to your Claude account, and you can also download it to be used on other AI models.

And now, whenever you do any task, whether it's drafting an email, writing a press release, brainstorming strategy, you're gonna make sure you have a skill for that specific task. You don't just start the task by saying, we're gonna do this task, and at the end, you're gonna create a skill for doing that task in the teacher.

And then the next time you do that task, you just tell Claude to use that skill. And then after you finish the task, you tell Claude, please take all the feedback I've provided and everything you've learned throughout this process and update the skill to make it better for next time.

And now, anytime you're using AI, which really should be every time you're doing something on a computer, you're building and improving both types of documentation. This is the way. No matter how smart and capable the models get, they will always need this documentation to work in your business. In fact, the smarter they get, the more important this documentation is gonna become.

AI can't do real work in your business without these 2 documents. Here's how to build both fast 👇 What task would you automate first?... AI knowledge bases should separate public-shareable material from internal-only material before models use them for public-facing work. A company knowledge base needs usage instructions that explain each document, when to use it, and which documents are internal-only. Repeated AI tasks should have reusable skills that are updated with feedback and lessons from each completed run. Main topics: AI knowledge base / instructions, AI knowledge base / public vs internal, AI skills / continuous improvement.

AI can't do real work in your business without these 2 documents. Here's how to build both fast 👇 What task would you automate first? #ClaudeAI #AIForBusiness #AITools #AIDocumentation

AI knowledge base / instructions
AI knowledge base / public vs internal
AI skills / continuous improvement


When I tell people that blogging is the most effective form of digital marketing right now in 2026, I'm often met with funny looks. People will say, "I heard blogging isn't effective anymore," or, "I've been writing blogs and I'm not getting any results." So if you've been blogging and you're not seeing any results, I want to share the three reasons this might be happening. I'm specifically talking to people who are selling an actual product or service. If you're a publisher or anyone who relies on traffic to your website, then blogging really is in trouble right now. But if you have an actual product or service to sell, there's never been a better time. The most common reason blogging isn't effective for a company is they're not targeting the right terms. This is very common when the owner or someone in the company takes up blogging. You might be putting a lot of time into writing some really high quality information that your audience really needs to know about, but it's not the kind of information they're searching for. If no one is searching for the information in an article, no one will ever find the article. And I know you have this really important message to get out, and this information needs to be known about your industry and your business, but it doesn't matter. Before you waste your time writing content that no one will ever read, you have to figure out what people are actually searching for before they hire a service or buy a product like yours. The second mistake people make is they don't put the term people are searching for in the title of the article...

When I tell people that blogging is the most effective form of digital marketing right now in 2026, I'm often met with funny looks. People will say, "I heard blogging isn't effective anymore," or, "I've been writing blogs and I'm not getting any results."

So if you've been blogging and you're not seeing any results, I want to share the three reasons this might be happening. I'm specifically talking to people who are selling an actual product or service. If you're a publisher or anyone who relies on traffic to your website, then blogging really is in trouble right now. But if you have an actual product or service to sell, there's never been a better time.

The most common reason blogging isn't effective for a company is they're not targeting the right terms. This is very common when the owner or someone in the company takes up blogging. You might be putting a lot of time into writing some really high quality information that your audience really needs to know about, but it's not the kind of information they're searching for.

If no one is searching for the information in an article, no one will ever find the article. And I know you have this really important message to get out, and this information needs to be known about your industry and your business, but it doesn't matter.

Before you waste your time writing content that no one will ever read, you have to figure out what people are actually searching for before they hire a service or buy a product like yours.

The second mistake people make is they don't put the term people are searching for in the title of the article. This is my favorite mistake to find, so it's very easy to fix. One of the first things we do for new clients is find all their pages with this issue, and we can typically see some very quick wins.

You might have an article called "The 5 Mistakes to Avoid After Getting in a Car Accident," but no one searches that way. The article should be called "What to Do After a Car Accident."

Titles are not the place to be witty or creative. Or use the official name for things. It's not automotive window film, it's window tint. Just think of the phrase that a person would most likely search for, and that's the title of your article.

And the third mistake is a little more complex, but it's that the article isn't optimized for search. I could make a whole course on how to optimize blog posts for search, and I think I will someday, but I'll just hit a few of the main points.

You want to use bullet points when you're listing things and tables when you're comparing things. For AI search, you want a very high fact density. Site-specific facts and statistics to back up your main points and to influence the AI's recommendation. You need to explicitly mention your brand as a solution.

There's a lot more I could say about optimization, but the main point I want to make is that if you don't choose the right topic, and if you don't get the term into your title, nothing else matters.

Writing blogs but getting no traffic? It's almost always one of these 3 things — and #2 is the easiest to fix. #blogging #seo #marketing #contentstrategy Blogging fails when companies write high-quality information that their audience is not actually searching for. Blog titles should use the phrase people actually search for, not witty, creative, or official terminology users do not use. Blog posts need searchable topics, intent-matched titles, structured formatting, and high fact density before optimization can matter. Main topics: Blog optimization / search intent, Blog titles / search language, Blog topic selection.

Blog optimization / search intent
Blog titles / search language
Blog topic selection


Google just made a huge change to the content it's rewarding. Previously, it was rewarding things like: 7 tips for first-time home buyers. Top 10 things to consider when buying running shoes. Now: why this customer's shoes collapsed after 400 miles, a wear pattern analysis. Why we waive the inspection and save $15,000, a look inside the sewer line. Marble versus grape juice: why I refuse to install stone for a family of 5. Literally just drop this into ChatGPT. My niche is dog supplies. Give me title ideas. This $12 dog toy survived 3 pit bulls for 6 months. Here's what finally broke it! What? This is so. Oh good! We tested 15 indestructible dog toys. Only two passed. Oh my gosh! This is where top of funnel content on Google is headed. And if you want to learn where bottom of funnel content is headed, go to compactkeywords.com.

Google just made a huge change to the content it's rewarding. Previously, it was rewarding things like, “7 Tips for First-Time Homebuyers,” “Top 10 Things to Consider When... Business execution improves when operators stay close to users, shorten planning loops, and convert repeated work into visible compounding progress. Main topics: Business operating loop, Content ideation / evidence hooks, Top-of-funnel content / firsthand tests.

Google just made a huge change to the content it's rewarding. Previously, it was rewarding things like, “7 Tips for First-Time Homebuyers,” “Top 10 Things to Consider When Buying Running Shoes.” Now, “Why This Customer's Shoes Collapsed After 400 Miles: A Wear Pattern Analysis.” “Why We Waived the Inspection (And Saved $15,000): A Look Inside The Sewer Line.” “Marble Vs. Grape Juice: Why I Refuse To Install Stone For A Family Of Five.” Literally just drop this into ChatGPT. “My niche is dog supplies, give me title ideas.” “This $12 Dog Toy Survived Three Pit Bulls for Six Months: Here’s What Finally Broke It.” What? This is so good. “We Tested 15 Indestructible Dog Toys - Only Two Passed.” Oh my gosh. This is where top of funnel content on Google is headed. And if you want to learn where bottom of funnel content is headed, go to compactkeywords.com #searchengineoptimization #seo #startups #digitalmarketing

Business operating loop
Content ideation / evidence hooks
Top-of-funnel content / firsthand tests


Don't use people on Fiverr to create and manage your Google Ads accounts for you. The other day I was speaking to a guy in Toronto. We looked at his campaign and we did an audit for him. I must tell you it was one of the worst things I've ever seen. It was obviously done by a guy who has almost no experience. The keyword research was almost non existent. The keywords that he was using were just not relevant at all. There was no structure. The text ads were bad, just totally everything was a mess. Now if you go onto fiver now and look for Google Ads Specialist, you'll see there are hundreds and hundreds of these guys advertising over there. Now I'm sure there might be one or two ones that are quite good, but I'm also sure that the majority of them have very little experience. It's quite easy to game the system on Fiverr. You can put a glowing report about yourself, you can get some friends and some family to give you reviews and voila, there you go. Someone can say they are an ad specialist. Someone can say they've been doing it for 10 years. Other people I've seen have said they've managed millions and millions of advertising spent. Please just be careful. Majority of the guys that are on fiver have very little experience. Google Ads is something that you have to put specialised care into. And if you just have Someone that has got no experience doing it for you, you are not gonna see results and you're just gonna waste money and most importantly, you're not gonna be growing your business...

Don't use people on Fiverr to create and manage your Google Ads accounts for you. The other day I was speaking to a guy in Toronto. We looked at his campaign and we did an audit for him. I must tell you it was one of the worst things I've ever seen.

It was obviously done by a guy who has almost no experience. The keyword research was almost non existent. The keywords that he was using were just not relevant at all. There was no structure.

The text ads were bad, just totally everything was a mess. Now if you go onto fiver now and look for Google Ads Specialist, you'll see there are hundreds and hundreds of these guys advertising over there. Now I'm sure there might be one or two ones that are quite good, but I'm also sure that the majority of them have very little experience. It's quite easy to game the system on Fiverr.

You can put a glowing report about yourself, you can get some friends and some family to give you reviews and voila, there you go. Someone can say they are an ad specialist. Someone can say they've been doing it for 10 years. Other people I've seen have said they've managed millions and millions of advertising spent.

Please just be careful. Majority of the guys that are on fiver have very little experience. Google Ads is something that you have to put specialised care into. And if you just have Someone that has got no experience doing it for you, you are not gonna see results and you're just gonna waste money and most importantly, you're not gonna be growing your business.

If you need a professional looking after your Google Ads campaign, I'm gonna throw my hat in the ring. You can contact me at info at toplick dot c o dot z a or send me a DM.

Don’t Use Fiverr for Google Ads Management and Creation Many Fiverr f...