I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search. It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqualifying yourself from showing up when people are searching for your product or services. Let me explain what the mistake is and how to fix it. Typically, when businesses build their website, they think about all the things that they do for their customers. And I would say about half of businesses are smart enough to realise they need to make a page for each of these things that they do. And that makes sense, right? If you're a window tinting shop, you're gonna have a page about your window tinting service. Except if you know anything about the window tinting industry, you know that they don't install window tint, they install automotive window film. And that's why, if you look at the websites of most of these window tinting shops, you'll see that their page for their window tinting service is titled automotive window film. So the fix here is, instead of creating a page for each thing you do, create a page for each thing someone searches for. And here's where it gets a little unintuitive, because people don't just search for window tint. They search for window tint for Teslas, or window tint for trucks, or ceramic window tint. And as the business owner, you're probably thinking, no, these are all the same thing...

I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search. It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqualifying yourself from showing up when people are searching for your product or services.

Let me explain what the mistake is and how to fix it. Typically, when businesses build their website, they think about all the things that they do for their customers. And I would say about half of businesses are smart enough to realise they need to make a page for each of these things that they do. And that makes sense, right? If you're a window tinting shop, you're gonna have a page about your window tinting service. Except if you know anything about the window tinting industry, you know that they don't install window tint, they install automotive window film. And that's why, if you look at the websites of most of these window tinting shops, you'll see that their page for their window tinting service is titled automotive window film.

So the fix here is, instead of creating a page for each thing you do, create a page for each thing someone searches for. And here's where it gets a little unintuitive, because people don't just search for window tint. They search for window tint for Teslas, or window tint for trucks, or ceramic window tint. And as the business owner, you're probably thinking, no, these are all the same thing. It's just one process. It's just window tint. But remember, we're not creating a page for each thing you do. We're creating a page for each thing someone searches for.

And I'm not talking about creating a bunch of low quality, spammy pages stuffed with keywords. Create the highest quality page possible for this searcher. Sure, your window tinting process is probably the same on Tesla's as it is on trucks. But the person searching for truck window tinting is telling you something about what they're looking for. Include examples of your work on trucks. Talk about the most popular packages for truck owners. Show pricing for the most common truck models. Show testimonials from people who had their trucks windows tinted with you. When you do this, well, each searcher gets a page that's designed specifically for them and their use case.

You can segment your services by use case, demographic, service area, product option. The point is, when you're thinking of the pages of your website, don't think about the things you do. Think about what people are searching for. Not only is this the best SEO strategy, it's the best for user experience.

Why your business website isn't ranking 👇 It's not what you think! You're creating pages for what YOU do instead of what people search for... Businesses should create pages for what customers search for, not only for internal service categories. Intent-specific service pages can improve SEO and UX when each page is genuinely tailored to the searcher. Main topics: Intent-Specific Pages, Searcher Vocabulary.

Why your business website isn't ranking 👇 It's not what you think! You're creating pages for what YOU do instead of what people search for. This one change fixes everything ✨ #SEO #WebsiteTips #GoogleRankings #MarketingHacks #BusinessTips

Intent-Specific Pages
Searcher Vocabulary


Online reputation management or sometimes referred to SEO reputation management is a way of controlling how your name appears on search engine results. A guy contacted me yesterday and he said that his name has appeared on one of the Wiki Leaks websites. The problem for him is that when people search his name, one of the results comes up relating to these wiki leaks and he feels that it's harming his reputation. The first thing that my client asked me is if I have any connections at Google and I can just phone them and tell them to get his name off the Google results. Obviously, I said no, Google won't just do that. What I told him is that we can do online reputation management. When a person searches this guy's name, the result would relating to Wikileaks comes up quite high on the Google results. Now again, we can't remove the results, but the aim is to push that result lower and lower and lower down the search results, ideally even to page 2 or 3. Now in order to push those results further and further down, you need to put results on top of that negative result. There's a number of ways that one can do it. The first one that you can do is make sure that you have social media. Generally, Google will show the top results for most people's names like on LinkedIn, Instagram, Facebook, Pinterest, YouTube and a few others. The second Thing is you might want a personal website. You can do positive P R as well. There's a whole variety of different options. Now, for this client that I mentioned, I don't think it's gonna be that hard...

Online reputation management or sometimes referred to SEO reputation management is a way of controlling how your name appears on search engine results. A guy contacted me yesterday and he said that his name has appeared on one of the Wiki Leaks websites. The problem for him is that when people search his name, one of the results comes up relating to these wiki leaks and he feels that it's harming his reputation. The first thing that my client asked me is if I have any connections at Google and I can just phone them and tell them to get his name off the Google results.

Obviously, I said no, Google won't just do that. What I told him is that we can do online reputation management. When a person searches this guy's name, the result would relating to Wikileaks comes up quite high on the Google results. Now again, we can't remove the results, but the aim is to push that result lower and lower and lower down the search results, ideally even to page 2 or 3.

Now in order to push those results further and further down, you need to put results on top of that negative result. There's a number of ways that one can do it. The first one that you can do is make sure that you have social media. Generally, Google will show the top results for most people's names like on LinkedIn, Instagram, Facebook, Pinterest, YouTube and a few others.

The second Thing is you might want a personal website. You can do positive P R as well. There's a whole variety of different options. Now, for this client that I mentioned, I don't think it's gonna be that hard.

It might take time, but really we just want to push one result further down. But in certain circumstances, it's almost impossible. A few years back, I had a guy that called me and he wanted to try clean his name on Google. But when I searched it, there wasn't one result.

There were about 30 results. This guy really was a dodgy guy. And I told him, look, bro, I'm not judging you. It's got nothing to do with me.

But in your circumstance, it's almost impossible to clean your name.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

What Is Online Reputation Management Online reputation management, or...


People can sell yachts with SEO. Whatever the consumer category is. High end, cheap services, products. People are turning to search and to AI looking to purchase things and use things. SEO is the only marketing channel where you can target these people looking to purchase right now. Target them for free. All you need to do is find the keywords people are using to search with purchase intent. Then target these keywords with individual pages made exactly for the keyword. Learn how to do just this with my SEO course at compactkeywords com.

People can sell yachts with SEO. Whatever the consumer category is, high-end, cheap, services, products, people are turning to search and to AI, looking to purchase things and... SEO can target people actively looking to purchase by finding purchase-intent keywords and creating individual pages matched to those keywords. Main topics: Purchase-intent SEO.

People can sell yachts with SEO. Whatever the consumer category is, high-end, cheap, services, products, people are turning to search and to AI, looking to purchase things and use things. SEO is the only marketing channel where you can target these people looking to purchase right now - target them for free. All you need to do is find the keywords people are using to search with purchase intent, then target these keywords with individual pages made exactly for the keyword. Learn how to do just this with my SEO course at compactkeywords.com #seotips #searchengineoptimization #ecommerce #digitalmarketing


Nobody knows this about Google. Anybody can rank for keywords if they optimize for them properly. This is the keyword personal injury lawyer NYC. A keyword like this has a 200 dollar cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword. Notice how the green one is ranking number one? You put your keyword in these places, you'll get a green score. And you just want to look at this number here. This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC, you still have low authority sites showing up. Nobody knows to look at Google results like this. These scores are from the SEO tool Moz, and I show how to do this exact strategy in depth in my SEO course at compactkeywords com.

Nobody knows this about Google. Anybody can rank for keywords if they optimize for them properly. This is the keyword personal injury lawyer NYC... The source argues that some low-authority pages can still appear for competitive keywords when their on-page optimization is strong. Main topics: SEO competition analysis.

Nobody knows this about Google. Anybody can rank for keywords if they optimize for them properly. This is the keyword personal injury lawyer NYC. A keyword like this has a $200 cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword.  Notice how the green one is ranking number one. If you put your keyword in these places, you'll get a green score. Then you just want to look at this number here. This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC, you still have low authority sites showing up. Nobody knows to look at Google results like this. These scores are from the SEO tool Moz. And I show how to do this exact strategy in depth in my SEO course at compactkeywords.com #seotips #searchengineoptimization #growthhacking #digitalmarketing


If you're running an SEO campaign, you're probably tracking keyword rankings, and this makes sense, right? To know how well the SEO campaign is doing, you need to know if you're moving up in the ranks. However, as someone who's been doing SEO for 16 years, I'm gonna tell you that rank tracking is one of the worst ways to track the performance of an SEO campaign. I'll tell you why it's so unreliable. One exception to this rule, and then the best way to track the performance of your SEO campaign. So there's two main reasons that rank tracking is unreliable. One is that you can only realistically track maybe a couple hundred keywords, but there's tens of thousands of search terms someone might use to get to your website. And the second is that you're chasing a moving target. These keyword rankings change sometimes multiple times per day. They're affected by the location of the searcher and their personalisation. That's why the only rank tracking that I use consistently is local rank tracking. This is using a local search grid like the one that White Spark offers to track rankings where the searcher actually stands when they're doing the search. Now this only applies to local businesses, but it can give you really actionable data about where you're ranking and where you're not and which competitors are out ranking you in those locations. If you're not tracking your keyword ranking, how do you keep track of the performance of your SEO campaign traffic? What you really care about is how many people are finding your website through Google Search...

If you're running an SEO campaign, you're probably tracking keyword rankings, and this makes sense, right? To know how well the SEO campaign is doing, you need to know if you're moving up in the ranks. However, as someone who's been doing SEO for 16 years, I'm gonna tell you that rank tracking is one of the worst ways to track the performance of an SEO campaign. I'll tell you why it's so unreliable. One exception to this rule, and then the best way to track the performance of your SEO campaign.

So there's two main reasons that rank tracking is unreliable. One is that you can only realistically track maybe a couple hundred keywords, but there's tens of thousands of search terms someone might use to get to your website. And the second is that you're chasing a moving target. These keyword rankings change sometimes multiple times per day. They're affected by the location of the searcher and their personalisation.

That's why the only rank tracking that I use consistently is local rank tracking. This is using a local search grid like the one that White Spark offers to track rankings where the searcher actually stands when they're doing the search. Now this only applies to local businesses, but it can give you really actionable data about where you're ranking and where you're not and which competitors are out ranking you in those locations.

If you're not tracking your keyword ranking, how do you keep track of the performance of your SEO campaign traffic? What you really care about is how many people are finding your website through Google Search. And the best place to see that data is Google Search Console. However, keep in mind you don't care about all traffic. For example, branded traffic. If someone is searching for your brand by name, you should rank at the top of Google no matter what you're doing on the SEO side. So when you're trying to evaluate the performance of your SEO campaign, you should filter out branded traffic.

Also, it's important to understand that some traffic is just much more valuable than others. Typically, you would rather have one visit to a product or service page than 100 visits to some blog post. So that's why I evaluate the performance of every search campaign by tracking non branded traffic to our transactional pages.

Hey TJ, from the future here. Right after I recorded that video, Google put out a change that prevents rank trackers from seeing beyond the first 10 results. This is actually a huge problem for rank tracking software, and it makes them significantly less valuable. So while rank tracking was already overrated, I think it's really in trouble now.

16 years in SEO taught me rank tracking is mostly useless 📉 Here's what actually matters for your website traffic 💡 #SEO #DigitalMarketing #SEOtips #GoogleNews The creator recommends judging SEO by non-branded organic traffic to transactional pages, not total traffic or blog traffic alone. Main topics: Local SEO rank tracking, SEO measurement, SEO reporting / transactional traffic.

Local SEO rank tracking
SEO measurement
SEO reporting / transactional traffic


This is how you fix the homepage SEO meta title and meta description on a Wix website the first thing that you have to do is log into your Wix studio then on the top right go to edit site on the left hand side go to pages and menu click on those three dots then click on SEO basics scroll further down and look for your title tag your title tag is the most important part of your homepage SEO and this is the first line that people and Google are gonna see put in your page title over there remember try put in your top keywords at the beginning and also remember that you're limited only to 60 characters the next thing below that is your meta description again put in your keywords with the great call to action and make sure that it makes sense again over here you are limited to 160 characters then the next thing that we have to do is tell Google that we've made these changes what I want you to do is go open up Search Console obviously make sure that you connected put in that homepage U R L into U R L inspect click and let it inspect it if your page is already on Google and now you've made these changes tell Google that you've made those changes and press that button again hopefully after a few days you're gonna see that That new page title and new page description is indexed on Google. If you need any help with the s c. O. Or the Google Ads of your Wix website, drop a comment below or DM me.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

How to Do Your Homepage SEO on Wix Your homepage sets the tone for yo...


According to Faqs, make websites do worse in SEO, an experiment was done to test the performance of text within tabs versus text that's fully visible. Text within tabs, fully visible. This is an accordion element. These drop down. This is the drop down already visible. The version with text fully visible got 12% more organic sessions than the text hidden within the tabs version. From a user experience perspective, people just want their answers fast. When it's dropped down like this, they get their answer really fast. Learn how to do SEO that gets customers at compactkeywords.com.

Accordion FAQs make websites do worse in SEO. An experiment was done to test the performance of text within tabs versus text that's fully visible... An experiment is cited where fully visible FAQ/content text received 12% more organic sessions than the same text hidden inside accordion tabs. Main topics: Accordions / visible content experiment.

Accordion FAQs make websites do worse in SEO. An experiment was done to test the performance of text within tabs versus text that's fully visible. The version with text fully visible got 12% more organic sessions than the text hidden within the tabs versions.  From a user experience perspective, people just want their answers fast.  When text is dropped down, visitors can skim easier and get their answers fast.  Learn how to do SEO that gets customers  at compactkeywords.com


How does Google feel about AI content? This often comes up when I'm talking about using AI to create content for SEO purposes. People will say things like, won't Google be able to tell that the content was created using AI? And first of all, no, Google's algorithm can't tell if something was created by AI. But two, it wouldn't matter if they could. Google has said over and over again that they don't care how content is created. They care about the quality of the content. Is it actually helping users? But the truth is, Google's algorithm not all that great at detecting the quality of a piece of content. It is getting better, and I think it's possible within the next few years that it'll get a lot better at detecting quality. As of today, AI content can still rank very well as long as you do it in a smart way. In fact, there are many examples of websites putting out thousands of pieces of content using AI and doing really well before they inevitably lose all of their traffic. And now you might be thinking, wait, TJ, I thought you said Google doesn't care if you're using AI to create content. Why would they be penalizing these websites? They use AI to create large amounts of content. You see, the websites that are being penalized for this are being hit by what's called a Scaled content abuse penalty. And it's important to understand that like most penalties, this isn't something that the algorithm can detect. In fact, most Google penalties are put in place because the algorithm can't catch it...

How does Google feel about AI content? This often comes up when I'm talking about using AI to create content for SEO purposes. People will say things like, won't Google be able to tell that the content was created using AI? And first of all, no, Google's algorithm can't tell if something was created by AI. But two, it wouldn't matter if they could.

Google has said over and over again that they don't care how content is created. They care about the quality of the content. Is it actually helping users? But the truth is, Google's algorithm not all that great at detecting the quality of a piece of content. It is getting better, and I think it's possible within the next few years that it'll get a lot better at detecting quality.

As of today, AI content can still rank very well as long as you do it in a smart way. In fact, there are many examples of websites putting out thousands of pieces of content using AI and doing really well before they inevitably lose all of their traffic. And now you might be thinking, wait, TJ, I thought you said Google doesn't care if you're using AI to create content. Why would they be penalizing these websites? They use AI to create large amounts of content.

You see, the websites that are being penalized for this are being hit by what's called a Scaled content abuse penalty. And it's important to understand that like most penalties, this isn't something that the algorithm can detect. In fact, most Google penalties are put in place because the algorithm can't catch it. In the case of scaled content abuse, the penalty comes when a human reviews a website and determines that they've been using some kind of system. It doesn't have to be AI to create a large amount of low quality content at scale.

So what does this mean for the typical website owner? It means don't create low quality content at scale. But when you're using AI the right way, the quality can improve, not get worse.

Google CAN'T detect AI content (and wouldn't penalize it anyway) 🤯 The real reason some AI sites get hit?... The source frames AI use as secondary to content quality, while warning that low-quality scaled content can trigger scaled-content-abuse penalties. Creating large amounts of low-quality content at scale is presented as the real penalty risk, whether or not AI is used. Main topics: AI content / quality risk, Risk/avoid / scaled content abuse.

Google CAN'T detect AI content (and wouldn't penalize it anyway) 🤯 The real reason some AI sites get hit? Quality, not tools  #AIcontent #SEO #GoogleMyths #DigitalMarketing #MarketingStrategy

AI content / quality risk
Risk/avoid / scaled content abuse


Often when people don't understand search engine optimization, the biggest giveaway is that they are very vague and often they use these very fancy terms to throw you off their scent. I sat in a online meeting the other day and what was happening is that the website designers were convincing the owners that they are handling the SEO. And they are more than capable to do it. They've got a guy who works for them who's in charge of SEO. And he's meant to be this big expert. The problem though is that the onsite homepage SEO. Has still not been done and these guys have been waiting weeks and weeks for it. I just asked the question. I don't think the guy even knew who I was. I said, why is the homepage SEO. Not been done? This guy started spinning a whole story. He said, no, we don't rush it and we have to look at a whole lot of technical factors and mumbo jumbo, blah, blah, blah, blah, blah. To me anyway, it was so obvious this guy has got no idea what he's talking about. I honestly could do the on page SEO. For this website with my left hand in 5 minutes. If you deal with an SEO. Professional, you should see that they're very clear. They can explain things simply and obviously they can get your results.

Vague SEO explanations and jargon-heavy answers are risk signals when evaluating vendors or internal SEO work. Main topics: SEO vendor clarity and risk signals.

Is Your SEO Provider Really an Expert? 🧐 Not every SEO provider who c...


If you add TLDRs to the top of your articles, you will get a massive conversion boost. This guy how adding TLDR boosted my conversions by 33%. For articles, this person added a short 2 to 3 sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title. This is how you want the top of your pages to look. You have the title here, you. You have a short explanation here, you have the call to action here, you have an image here that reflects what the page is about. That's it. Give the short explanation at the top. The TLDR increase conversions by 33%. I teach how to get conversions with SEO in depth at Compact Keywords com.

If you add TLDRs to the top of your articles, you will get a massive conversion boost. Best share: “How adding TLDR boosted my conversions by 33%.” For articles, this person... The source cites a 33% conversion lift after adding short TLDR summaries near the top of articles and product pages. Main topics: TLDR conversion testing.

If you add TLDRs to the top of your articles, you will get a massive conversion boost. Best share: “How adding TLDR boosted my conversions by 33%.” For articles, this person added a short two to three sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title. Give the short explanation at the top, the TLDR. Increase conversions by 33% I teach how to get conversions with SEO in depth at compactkeywords.com #conversionrateoptimization #digitalmarketing #searchengineoptimization #buildinpublic


You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand. Problem is in outsourcing it entirely to someone else to handle. The main reason this doesn't work is because people don't connect with brands. People connect with people nowadays. You need someone to represent your brand, and it's really hard to outsource that to an agency. If you visit the social media page of the average small or medium sized business that is paying an agency to handle their social media for them, you will typically see a wall of generic images with a little bit of text, and those posts will have little to no engagement. Here's the thing. If no one is seeing or engaging with your posts, they aren't doing anything for you. They aren't increasing your brand's visibility. They aren't, as I've actually heard some social media agencies say, increasing your ranking in Google. You're just screaming into the void or whispering into the void. So what should you do instead? You should make videos. Not professional videos in a studio. Videos like this take 15 minutes a week, and make a video talking about things that are important to your audience. And then you can absolutely have an agency edit those videos and repurpose them for a dozen different platforms. This is actually what my sister does for me and several of our clients right now. Thanks, Kenzie...

You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand. Problem is in outsourcing it entirely to someone else to handle.

The main reason this doesn't work is because people don't connect with brands. People connect with people nowadays. You need someone to represent your brand, and it's really hard to outsource that to an agency. If you visit the social media page of the average small or medium sized business that is paying an agency to handle their social media for them, you will typically see a wall of generic images with a little bit of text, and those posts will have little to no engagement.

Here's the thing. If no one is seeing or engaging with your posts, they aren't doing anything for you. They aren't increasing your brand's visibility. They aren't, as I've actually heard some social media agencies say, increasing your ranking in Google. You're just screaming into the void or whispering into the void.

So what should you do instead? You should make videos. Not professional videos in a studio. Videos like this take 15 minutes a week, and make a video talking about things that are important to your audience. And then you can absolutely have an agency edit those videos and repurpose them for a dozen different platforms. This is actually what my sister does for me and several of our clients right now.

Thanks, Kenzie. I feel like that one sounded sarcastic. Thanks, Kenzie. It takes up almost none of my time, and we get hundreds of times as much engagement on our posts.

Or don't. I don't care. Just please don't waste money on these cold, generic posts that you're outsourcing to another agency.

Stop paying agencies for posts nobody sees! People connect with PEOPLE, not brands 📱 Make 15min videos instead #socialmediatips #businesstips #contentcreator #marketingfail... The creator says fully outsourced generic social posts often fail because people connect with people, not faceless brand graphics. Main topics: Organic social / brand trust.

Stop paying agencies for posts nobody sees! People connect with PEOPLE, not brands 📱 Make 15min videos instead #socialmediatips #businesstips #contentcreator #marketingfail #authenticity


If you're wondering if AI content can rank on Google, you need to see this. Ahrefs have published this huge bank of AI SEO statistics, and anyone who says that AI content can't rank is wrong. They actually first published these findings in July, where they studied over 6,000 pages ranking in the top 20 on Google. So they ran these pages through their AI content detector, and they found that over 80% of them contain AI content in some way, but only 4.6% were 100% written by AI, which I don't think is that surprising. Pure AI content is a first draft at best and not fit for publishing, which is why this big chunk here makes up the majority of the top 20 rankings. So yes, you absolutely can rank AI content on Google.

Can AI content rank on Google? If you're using AI-generated content for SEO, here's what you need to know about whether it's going to hurt or help your SEO strategy... The source cites Ahrefs finding that over 80% of top-20 pages contained some AI content, while only 4.6% were fully AI-written. The creator argues pure AI content is usually only a first draft and is not fit for publishing unchanged. Main topics: AI-assisted content, AI draft quality.

Can AI content rank on Google? If you're using AI-generated content for SEO, here's what you need to know about whether it's going to hurt or help your SEO strategy. In a nutshell, YES, content written with ChatGPT (or any other AI tool) can rank on Google, but it's unlikely without humanising AI content first. Check out the SEO stats in this video to see for yourself.   #SearchEngineOptimization #AISEO #AIforSEO #AIContent #seotips


This how you edit your Google Business Profile to show people that they need an appointment to come to your business. They can't just rock up. It's very simple. Go to your Google Business Profile, then click on Edit Profile, then scroll to the right and click more. Scroll down, then you gonna see that it says appointment needed. Turn that on and there you go. It's as simple as that. Now hopefully people will realise that they can't just walk up to your business. They need an appointment. I hope this helps. Keep on following us for more free tips.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Edit Your Google Business Profile to Appointments Only If your busine...


If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, look at this. This guy just put out a viral LinkedIn post showing how ChatGPT is just Royan product schema right here. These different colors mean that ChatGPT is not understanding the schema and isn't using it. This stuff is very expensive for SEO agencies to implement. So SEO agencies will lie to clients saying you need this for LLMs. Then they can charge an arm and a leg for something that's not actually going to get results. This guy did another experiment. They set up two product pages, one with visible HTML as text and schema. The other just had schema but no visible text. We tried different extraction prompts hundreds of times to see if the LLMs could give back information. It only worked with the page that had the visible information as text, not just schema. If your agency is telling you that structured data is the way to go to be mentioned in AI channels, they are either uninformed or giving Charlotte in advice. And if you want to learn what actually gets you covered by AI, check out my SEO course, compactkeywords.com.

If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, check this out... A cited test found LLM extraction worked from pages with visible HTML text, not from schema-only product information. The source warns that agencies may oversell schema as a standalone way to get mentioned in AI channels. Main topics: Schema vs visible text, Structured data risk.

If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, check this out. Mark Williams-Cook just put out a viral LinkedIn post showing how ChatGPT is destroying product schema.  His image has different colors meaning that ChatGPT is not understanding the schema and isn't using it. Niche schema is very expensive for SEO agencies to implement. SEO agencies will lie to clients saying you need this for LLMs, then they can charge an arm and a leg for something that's not actually going to get results. Julio C. Guevara did another experiment. He set up two product pages, one with visible HTML as text and schema, the other just had schema but no visible text. “We tried different extraction prompts hundreds of times to see if the LLMs could give back information. It only worked with the page that had the visible information as text, not just schema. If your agency is telling you that structured data is the way to go to be mentioned in AI channels, they are either uninformed or giving charlatan advice.” And if you want to learn what actually gets you covered by AI, check out my SEO course, compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #marketingexpert

Schema vs visible text
Structured data risk


Uber suggest might only give you one free search per day, but if you're using the right keyword for your search, you can still access hundreds of keyword ideas with data on search intent, search volume, and how difficult they are to rank for, all free.

Free SEO tools that actually help you rank – Part 17 Ubersuggest might limit you to one free search a day, but I still use it to unlock hundreds of keyword ideas... Pricing perception changes when the same price is framed by unit, frequency, comparison, or visual presentation. Main topics: Free keyword research tools, Pricing presentation and framing.

Free SEO tools that actually help you rank – Part 17 Ubersuggest might limit you to one free search a day, but I still use it to unlock hundreds of keyword ideas. With data on search intent, search volume, and keyword difficulty, it gives you the insights you need to target the right terms and grow your traffic without spending a penny. #FreeSEOTools #searchengineoptimization #KeywordResearch #SEOtips

Free keyword research tools
Pricing presentation and framing


If you have a business that sells a product or a service, you should teach people how to do it themselves. And I know this sounds counterintuitive. If I teach them how to do it themselves, then they won't hire me. The thing is, when you do it the right way, more people will hire you. So just hear me out. If you go to Google and you type DIY your product or service, you will find information online on how to do your service without hiring you. All I'm saying is that you should write that same content and put it on your website. This is an argument I have to have with like 80% of my clients before I can convince them that this is a good idea. They typically don't wanna produce this content cause they don't wanna teach people how to do it themselves. But here's the thing, it's not up to you. The information's already there. They're gonna find it whether or not you create that content. What is up to you is whether or not they land on your competitor site or your website. And if you produce it on your website, you can show them how hard the process really is, and then you can offer to do it for them. 95% of people are not gonna wanna do it themselves once they realise everything that goes into it. And they will gladly hire you.

Why I tell clients to give away their secrets (95% still hire me anyway) 🤯 What would you teach for free? #BusinessTips #MarketingHack #Entrepreneur Businesses can publish DIY content because buyers will find it anyway, and showing the work can help convert some readers. Main topics: DIY Content.


By far, the two most popular plugins to help you with your SEO for WordPress is Rankmath and Yoast. There's two important things to know with these softwares. Number one, just by installing one or the other doesn't do anything for your SEO alone. You really have to have a fundamental understanding of SEO. To get the most of it. Now, the important thing to know, whichever one you prefer, Yoast or Rankmath, you can only use one on your website. You can't use both. Take a look at this, for example. I was doing an audit for a website and I see that the guy has got Rankmath and Yoast both installed. He's probably watched videos and one person says, ooh, I love Rankmath, it's the best. Another person says, ooh, Yoast is even better. So what he's done, he's installed both. What happens when you install both is that basically they conflict with each other. Sometimes you might have two page titles, sometimes two meta descriptions and really is a mess. So for this example, I have to delete one and I'm just gonna use the other.

You Can’t Have Yoast and Rank Math Installed at the Same Time Yoast a...


Why would anyone waste their time with Bing? Well, it's a little bit of a renaissance because, and a huge shout out to Gabby on our marketing team. She came up with a very nice little social hook for other social posts. And we're gonna attempt it right now. AI is bringing Bing back big time. AI is bringing Bing back big time. So Claire, I'm gonna challenge you. Can you say it three times fast? Go. AI is bringing Bing back big time. AI is bringing Bing back big time. AI is bringing Bing back big time. You are pretty good. I struggled with it. I don't think I could get it twice. I'm gonna try. AI is bringing Bing back big time. AI is bringing Bing back big time. AI is bringing Bing back big time. All right, okay, maybe it's not that hard, but it's still fun to stay. And it is also true. It is also true because, well, okay, big time is maybe a stretch, but it's bringing Bing back a little bit.

Bing can matter for AI and search visibility when it connects traditional search behavior with answer and assistant surfaces. Main topics: Bing and AI search opportunity.

Can you say “Bringing Bing Back Big Time” three times fast? Claire an...


If you use Facebook and Instagram for your business, you have to watch this video. Very often people don't know or understand who controls their pages, who controls the ad accounts, who has admin and who doesn't. The first thing that you have to know is that your meta business account is the hub and is the most important thing to keep safe and secure. Now the meta business account is what controls your Facebook pages, your Instagram pages, your ad accounts and your pixels, as well as other assets such as your WhatsApp's accounts. Your meta business account should be owned by you, the business owner or people in your business. Very often we see that agencies or ex employees have set up this meta business account and if they don't give you control or they have left and you don't have access, you really are gonna be in trouble. I would strongly suggest straight away go do an audit on your meta business account. Make sure that you own it and you have full access to it. Then take a look at other people have access to any of their assets. So many issues can happen if you're not in control of this. It's vitally important that you go do it now.

Businesses need clear ownership of Meta pages, ad accounts, and admin access before relying on Facebook or Instagram advertising. Main topics: Meta Business asset ownership.

You Must Own Your Meta Business Account and Assets 🔓 If you do not ha...


Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google AI tools like ChatGPT or perplexity. The amount of searchers not changing, but Google is saying there is less competition with SEO. If you're doing search engine optimization, there are now less competitors targeting your keywords. Marketers are moving to TikTok, to Instagram, to YouTube. People neglecting blogs, neglecting product pages. I actually can't believe Google just said this. The open web in rapid decline.

Google just publicly said the open web is in rapid decline. The amount of searchers is not changing... The creator claims Google has said the open web is in rapid decline, while search demand remains, implying fewer competitors may be investing in blogs and product pages. Main topics: open web / SEO opportunity.

Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google, AI tools like ChatGPT or Perplexity, the amount of searchers is not changing. But Google is saying there is less competition with SEO. If you're doing search engine optimization, there are now less competitors targeting your keywords. Marketers are moving to TikTok, to Instagram, to YouTube. People neglecting blogs, neglecting product pages. I actually can't believe Google just said this. The open web in rapid decline. #searchengineoptimization #seotips #localseo #digitalmarketing


You absolutely have to do this if you want your website to show up on Google searches, ChatGPT searches, just any search engine. Every website has a Domain Authority score, and the score ranges from 0 to 100. This score represents how much authority your website has, which is basically how much search engines are gonna trust it. All new websites start at zero, and the idea is as you work on your SEO strategy, you move up the rankings and gain more authority. This is gonna boost your website so it shows up higher in more competitive search results. Here's how you move up in those rankings. Your domain's age does matter. The longer your website has been published and your domain has been active, the more likely search engines are to trust it. Next is your content quality. If you're consistently publishing poor quality content, and that's content that people aren't sharing or consuming, you're gonna find it hard to boost your score. And this one ties in to social signals. Most importantly, you need to make sure that your website is listed on all the social media platforms and that you have branded profiles for your website. This is gonna show Google that your website is related to a brand and that you're active on social media as that brand. If you can get people to share your website content on these platforms, even better. And then the big one is backlinks. These are links to your website from other websites. And if you're doing a really good job of content quality and social signals, you can gain a lot of these organically and without really trying that hard...

You absolutely have to do this if you want your website to show up on Google searches, ChatGPT searches, just any search engine. Every website has a Domain Authority score, and the score ranges from 0 to 100. This score represents how much authority your website has, which is basically how much search engines are gonna trust it. All new websites start at zero, and the idea is as you work on your SEO strategy, you move up the rankings and gain more authority. This is gonna boost your website so it shows up higher in more competitive search results.

Here's how you move up in those rankings. Your domain's age does matter. The longer your website has been published and your domain has been active, the more likely search engines are to trust it. Next is your content quality. If you're consistently publishing poor quality content, and that's content that people aren't sharing or consuming, you're gonna find it hard to boost your score. And this one ties in to social signals.

Most importantly, you need to make sure that your website is listed on all the social media platforms and that you have branded profiles for your website. This is gonna show Google that your website is related to a brand and that you're active on social media as that brand. If you can get people to share your website content on these platforms, even better.

And then the big one is backlinks. These are links to your website from other websites. And if you're doing a really good job of content quality and social signals, you can gain a lot of these organically and without really trying that hard. But this can take a long time, and you can't always rely on it. So while you're waiting for your social signals to improve and you're publishing more high quality content, there are other things that you can do to build backlinks.

Make sure that your website is listed on all the relevant directories. If you're a local business, include local directories in this too. You can also look for guest posting opportunities. This is when you can contribute content to other websites in exchange for a link. But the best strategy is digital PR. We do this a lot at my agency, and it definitely yields the best results in improving your domain's authority and even generating referral traffic to your website.

This is a whole topic. Check out my Digital PR playlist for exactly how to do this.

If you want your website to rank higher on Google search and feature in ChatGPT answers, you need to work on your domain authority... The source frames domain authority as influenced by domain age, content quality, social signals, backlinks, directories, guest posting, and digital PR. Local businesses should include relevant local directories as part of authority and backlink or citation building. Main topics: Authority building, Local directories.

If you want your website to rank higher on Google search and feature in ChatGPT answers, you need to work on your domain authority.   Domain authority is one of the biggest SEO ranking factors, and improving it can help your site show up for competitive keywords. The key is building high authority backlinks (using digital PR for the best results), creating strong content that people want to link to and share, working on your social signals, and, unfortunately - time!  You can't do anything about the last one except wait, but if you work on the others as part of your wider digital marketing strategy, you'll generate more website traffic and higher Google rankings with this SEO strategy.   #SEOforBeginners #SEOTips #SearchEngineOptimization #DigitalMarketing #MarketingStrategy


This is the result of mass AI generated content on a website. It worked and worked and worked, and then it didn't. There's a lot of debate in digital marketing circles. Should you use scaled AI content on your site? Google explicitly says using generative AI to scale content is against its rules. My advice: if you're going to try it, try it on a website that isn't that important to you. Make sure the Google Search Console that it's on is disconnected from other properties that are important to you. You do it on a new Google Search Console. This woman used AI generated content on one of her sites. Everything on her Google Search Console was hit. Her violation: pure spam. Don't let this happen to you.

This is the result of mass AI generated content on a website. It worked and worked and worked and then it didn't. There's a lot of debate in digital marketing circles... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: AI-generated content risk, SEO research and tooling workflow.

This is the result of mass AI generated content on a website. It worked and worked and worked and then it didn't. There's a lot of debate in digital marketing circles. Should you use scaled AI content on your site? Google explicitly says using generative AI to scale content is against its rules. My advice, if you're going to try it, try it on a website that isn't that important to you. Make sure the Google Search Console that it's on is disconnected from other properties that are important to you. Do it on a new Google Search Console. This woman used AI generated content on one of her sites. Everything on her Google Search Console was hit. Her violation, pure spam. Don't let this happen to you. #scaledcontentabuse #blackhatseo #searchengineoptimization #digitalmarketing

AI-generated content risk
SEO research and tooling workflow


Currently, South Africa has a huge love affair with gambling. Last week a study came out that showed 54 and a half percent of South African household entertainment spending is allocated to gambling. Now what I wanna show you is that this data that Stats South Africa has brought out is very closely related to the data that I've seen on Google search and website traffic for the biggest gambling sites in South Africa. Take a look at this. According to Adrift's, the most searched term in South Africa is betway logging. There are 15 million monthly searches on Google for that term. The next most popular term is betway itself. There are 13 million monthly searches for that term. As we go down the list slightly, Hollywood Bets comes in. There are 12 million monthly searches for the word Hollywood Bets login to 11 million monthly searches for the word Hollywood bets by itself. You can see that there are other betting related search terms that are very high up that list. This just shows how many people are actually searching on Google for these betting related terms. Then take a look at this. We're gonna look at the data from Similarweb, which gives an estimated monthly traffic of websites. According to Similarweb, Hollywoodbets is the fifth most popular website in the country, getting 48 million monthly website visits. Slightly down the list is betway. They get 26 million monthly visits. But I think Similarweb only looks at websites. I think a lot of people go directly to the Betway app. So I think if you had to add the app traffic, they'd get a lot more...

Currently, South Africa has a huge love affair with gambling. Last week a study came out that showed 54 and a half percent of South African household entertainment spending is allocated to gambling. Now what I wanna show you is that this data that Stats South Africa has brought out is very closely related to the data that I've seen on Google search and website traffic for the biggest gambling sites in South Africa. Take a look at this.

According to Adrift's, the most searched term in South Africa is betway logging. There are 15 million monthly searches on Google for that term. The next most popular term is betway itself. There are 13 million monthly searches for that term.

As we go down the list slightly, Hollywood Bets comes in. There are 12 million monthly searches for the word Hollywood Bets login to 11 million monthly searches for the word Hollywood bets by itself. You can see that there are other betting related search terms that are very high up that list. This just shows how many people are actually searching on Google for these betting related terms.

Then take a look at this. We're gonna look at the data from Similarweb, which gives an estimated monthly traffic of websites. According to Similarweb, Hollywoodbets is the fifth most popular website in the country, getting 48 million monthly website visits. Slightly down the list is betway.

They get 26 million monthly visits. But I think Similarweb only looks at websites. I think a lot of people go directly to the Betway app. So I think if you had to add the app traffic, they'd get a lot more.

There are other betting websites or betting related websites that are hugely popular with monthly visits. Now what I'm trying to show you from this exercise is that very often just by looking at Google searches and website visits, you can see actually what is happening in reality and society.

Marketing decisions are stronger when channel, category, and audience assumptions are checked against sourced market data. Main topics: Market and channel data validation.

Online Gambling Statistics in South Africa 🇿🇦  Recent reports from St...


Google's AI overviews reduce clicks by 34.5%. Pages that look like this are getting absolutely blasted. This is informational content. 99% of keywords that trigger AI overview are informational. What people don't realize is purchase intent keywords, not informational, have always been better. They convert better. They require less time and money. They get long term success from Google. AI recommends these purchase intent pages as solutions to user queries. Pages like this get recommended by AI. Pages like this get disrupted by it. I made this course to teach how to find these purchase intent keywords, how to get recommended with conversion based pages like this, how to use SEO to get paying customers, users, and warm leads. Get the course at compactkeywords.com.

Google's AI Overviews reduce clicks by 34.5%. 99% of keywords that trigger AI Overviews are informational. Informational-intent pages are getting BLASTED... AI Overviews reportedly reduce clicks by 34.5% and mostly trigger on informational keywords, making purchase-intent and conversion-focused pages more resilient and valuable. Main topics: AI Overviews / intent shift.

Google's AI Overviews reduce clicks by 34.5%. 99% of keywords that trigger AI Overviews are informational. Informational-intent pages are getting BLASTED. What most people don’t realize is that purchase-intent keywords - not informational ones - have always been better. They convert better, require less time and money, and deliver long-term success from Google. AI recommends these purchase-intent pages as solutions to user queries - instead of disrupting these pages. I created Compact Keywords to teach how to find purchase-intent keywords, how to get recommended with conversion-focused pages, and how to use SEO to get paying customers, users, and warm leads. Get the course at CompactKeywords.com #generativeengineoptimization #searchengineoptimization #seotips #entityseo


If you have a website and you're doing SEO to improve your rankings in Google, you should not start with keyword research. Now I know that goes against all common SEO advice, but let me explain why this is not the best place to start and what you should be doing instead. There are two big limitations with keyword research. One is that even if you're looking at hundreds of keywords, it's still a tiny fraction of the terms people actually type into Google when searching for your product or service. And the second is that even if a keyword is hyper relevant to your business and there are a ton of people searching for it, it doesn't mean that keyword is available to you. You see, your website only has a certain amount of authority with Google, and keyword research can't tell you if it's enough authority to rank for a given search term. Now all that being said, I do keyword research almost every day. If you don't have a better source of data, it's the best tool there is. But if you have an established website and you're already getting at least a little bit of traffic, there is always better data available. So what do I recommend using instead? My favorite source of data is Google Search Console. If you don't already have your website connected to Google Search Console, do it right after this video. It's completely free. It's easy to do. Just Google Google Search Console. This is a free tool that Google offers that shows you data directly from Google Search. It's gonna show you the exact queries people typed into Google before your website showed up in the search results...

If you have a website and you're doing SEO to improve your rankings in Google, you should not start with keyword research. Now I know that goes against all common SEO advice, but let me explain why this is not the best place to start and what you should be doing instead.

There are two big limitations with keyword research. One is that even if you're looking at hundreds of keywords, it's still a tiny fraction of the terms people actually type into Google when searching for your product or service. And the second is that even if a keyword is hyper relevant to your business and there are a ton of people searching for it, it doesn't mean that keyword is available to you. You see, your website only has a certain amount of authority with Google, and keyword research can't tell you if it's enough authority to rank for a given search term.

Now all that being said, I do keyword research almost every day. If you don't have a better source of data, it's the best tool there is. But if you have an established website and you're already getting at least a little bit of traffic, there is always better data available. So what do I recommend using instead? My favorite source of data is Google Search Console.

If you don't already have your website connected to Google Search Console, do it right after this video. It's completely free. It's easy to do. Just Google Google Search Console. This is a free tool that Google offers that shows you data directly from Google Search. It's gonna show you the exact queries people typed into Google before your website showed up in the search results. It's gonna show you which of those queries resulted in a click to your website and which page they clicked on.

But I wanna talk about what I think is the most useful data, and that's something called impressions. Impressions count the number of times your website showed up on Google search results page, whether or not they resulted in a click. So if you're already getting impressions for a given search query, that means you are ranking for that term at least some of the times somewhere, but maybe not high enough to get clicks. So unlike keyword research, which is showing you the terms you could theoretically rank for, this is real practical data. You're already ranking for these terms, and if you ranked a little bit higher, you could be getting a significant amount of traffic.

I recommend opening up the queries report in Google Search Console, look at the last three months, and sort by impressions. If you've never done this before, you are going to see a treasure trove of opportunities to get real search traffic to your website. Start looking through these keywords, figure out which ones are relevant, and then ask yourself, do I already have a page about this search term? If the query would warrant an entire page to address the term, then you should have a page addressing it. Some queries, however, can be answered in a few sentences, and then you just want a section of one of your pages addressing it.

If you don't already have a page addressing this specific query, add that to a list of pages that you need to create. If you do have a page talking about the query, make sure you're optimized for that query. If the entire page is about that query, make sure it's in the page title called the H1, as well as the search engine title called the meta title. If the query can be fully addressed in just a few sentences, make sure you have a section devoted to that query and that term is in the H2 or the section title. Of the hundreds of things we do to increase ranking for our clients, this activity is by far the highest leverage.

Stop wasting time on keyword research! Google Search Console shows you what you're ALREADY ranking for 🤯 #SEO #GoogleSearchConsole #SEOTips #DigitalMarketing #MarketingHacks For established sites, GSC impressions can reveal real queries where the site already appears but may not yet win clicks. The source says relevant GSC queries should map to page-level H1/meta title optimization or brief-answer H2 sections. Main topics: Google Search Console / opportunity mining, On-page SEO / query mapping.


The biggest reason why you're struggling to grow your social media profiles and to get more engagement is that you're not offering value. The only reason why a person is gonna follow your social media profile is if they see any form of value. Now that value can differ for a number of different reasons. That value might just be that you giving them entertainment. So yes, I wanna follow this page cause I'm gonna be entertained by the different posts. Yes, I wanna follow this YouTube channel because wow, I'm gonna be learning something new. Or you know what? I might just even follow this page because maybe I'm gonna win something. You're not gonna get people to follow your profiles or get engagements on your posts if all you're doing is just trying to sell. You're definitely not gonna get more followers and engagement. If all you're doing is putting a static image and saying, buy this purple pen special price because who cares? Why would anyone follow your page to see more sales pitches every single day? Start giving value, you'll start seeing more engagement on your posts, you'll start getting more followers and yes, the business will come.

Social growth depends on repeated useful content and distribution mechanics rather than posting without a clear value reason. Main topics: Social content value and distribution.

How to Grow Followers on Instagram, TikTok, YouTube, Facebook and Lin...


People are gaming AI overviews, ChatGPT and perplexity with press releases. Cheap press releases from AB Newswire: $15 on Fiverr, $80 if you go directly through it. People say whatever they want about their businesses within these press releases. They get picked up why these AI tools synthesize, quoted, and told to curious searchers who are doing due diligence on the brand. The press releases don't just have to be from AB Newswire. Any press release distribution service will work though. AB Newswire is the cheapest. That's why people like it. They also rank really high on Google for the brand name. Just a crazy thing that people are doing to hack their brand into AI right now. Learn more crazy SEO at compactkeywords com.

People are gaming AI Overviews, ChatGPT, and Perplexity with press releases. Cheap press releases from AB Newswire. Fifteen dollars on Fiverr... People are using cheap press releases to influence AI Overviews, ChatGPT, and Perplexity because these systems may quote or synthesize press-release claims during brand due... Main topics: press releases / AI manipulation.

People are gaming AI Overviews, ChatGPT, and Perplexity with press releases. Cheap press releases from AB Newswire. Fifteen dollars on Fiverr. Eighty dollars if you go directly through it. People say whatever they want about their businesses within these press releases. They get picked up by these AI tools, synthesized, quoted, then told to curious searchers who are doing due diligence on the brand. The press releases don't just have to be from AB Newswire. Any press release distribution service will work. Though AB Newswire is the cheapest, that's why people like it. They also rank really high on Google for the brand names. Just a crazy thing that people are doing to hack their brand into AI right now. Learn more crazy SEO at compactkeywords.com #generativeengineoptimization #seotips #publicrelations #searchengineoptimization


A lot of people don't realise how quickly SEO and the way people find businesses online is about to change. Just yesterday, Logan Killpatrick from Google AI Studio tweeted that AI mode will be the default mode in Google soon. So let's talk about what this means, how it's going to change SEO, and what you can do about it if you're a business owner. So if you don't know, Google's AI mode is like ChatGPT, right? In Google Search? Currently this is a separate tab on Google that you have to click to, but Google has made several statements making it clear that their plan is to have this be the default mode, replacing the traditional search results. When you do a search in AI mode, Google will do what's called the query fan out. They'll take your search and they'll make 12 more specific searches, and then search the web, and then they'll typically crawl at least 100 websites and return the information they found relevant to your search query. This is somewhat similar to what ChatGPT would do. However, the results from Google and ChatGPT are very different, and they're both different than the traditional search results. Now, if you're someone like a publisher who relies on this traffic to make money, maybe you have ads on your website. This is just bad news all around. But if you're a business selling an actual product or service, people are gonna be using these algorithms even more than they used to to get recommendations on which business to hire. So this actually presents a huge opportunity to get more leads through Google...

A lot of people don't realise how quickly SEO and the way people find businesses online is about to change. Just yesterday, Logan Killpatrick from Google AI Studio tweeted that AI mode will be the default mode in Google soon. So let's talk about what this means, how it's going to change SEO, and what you can do about it if you're a business owner.

So if you don't know, Google's AI mode is like ChatGPT, right? In Google Search? Currently this is a separate tab on Google that you have to click to, but Google has made several statements making it clear that their plan is to have this be the default mode, replacing the traditional search results. When you do a search in AI mode, Google will do what's called the query fan out. They'll take your search and they'll make 12 more specific searches, and then search the web, and then they'll typically crawl at least 100 websites and return the information they found relevant to your search query. This is somewhat similar to what ChatGPT would do. However, the results from Google and ChatGPT are very different, and they're both different than the traditional search results.

Now, if you're someone like a publisher who relies on this traffic to make money, maybe you have ads on your website. This is just bad news all around. But if you're a business selling an actual product or service, people are gonna be using these algorithms even more than they used to to get recommendations on which business to hire. So this actually presents a huge opportunity to get more leads through Google. A lot of SEOs are saying that nothing is changing because Google still uses their own search results before returning an answer. However, like I said before, Google is looking at at least 100 pages, way more than a human would ever look at. And that does significantly change the strategy.

In traditional SEO, the entire game is ranking in the top three very short, broad competitive terms like dentist near me. In AI mode, the searches are way more specific and personalised, and Google's looking at hundreds of pages. So the game shifts to understanding all the pages Google likes to look at and making sure your brand is showing up and being recommended in as many of them as possible. A lot of website owners have already felt this shift begin to happen with AI overviews and a few people using AI mode. But it's nothing compared to what's about to happen. The big shift will come when Google makes AI mode the default experience. They're already starting to experiment with something called Web Guide, which is where AI type results show up in the traditional search results. And now we've had several people from Google confirming that AI mode will be the default soon.

So if you own a business or a website, I highly recommend starting to track where AI mode is looking before recommending you or your competitors. You can do this with software like profound or Peak AI, and then make sure your business is mentioned and recommended in as many of them as possible. Get yourself in the directories and listicles that AI mode is looking at and start producing content on the social platforms and publications that AI mode looks at. While the things you're doing for traditional SEO should still continue to help, this is a huge focus that we have right now for our clients. Things are changing. There will be big opportunities. Make sure you're ready.

Google just confirmed AI will replace search results. Here's what business owners need to know right now 👀 #GoogleAI #SEO #DigitalMarketing #BusinessTips #AISearch AI Mode query fan-out may shift strategy away from only ranking top three for broad search terms. AI Mode visibility may depend on being mentioned and recommended across sources Google consults. Main topics: AI Mode Brand Presence, AI Mode Query Fan-Out.

AI Mode Brand Presence
AI Mode Query Fan-Out


Here's a free tip to help your Google Business Profile and improve your local s C. O. I want you to go into your Google Business Profile and look for that little button there that says Q&A. Now what the Q&A is is questions and answers that people are asking about your business. But what you can do is that you can ask the questions yourself and obviously answer them as well. Now the quickest and easiest way to do it is going to ChatGPT saying this is my Google Business Profile. Help me with some questions and answers to help me rank better for local SEO. Put in the answers over there and press done. It really just takes a few minutes. Go try it yourself and you'll see how this will improve your local SEO. And map results.

Add Q&A section to Your Google Business Profile for local SEO One of ...


Google CEO Sundar Pichai said in May that web publishing is not dying. But now in a court document filed by Google on late Friday, Google's lawyers wrote, the open web is already in rapid decline. Fine, the open web. Think blogs, recipe sites, forums, independent publishers versus closed ecosystems like Instagram, Facebook, TikTok, threads X. Now, this is actually crazy news for SEO. If you're doing SEO, you have less and less competitors. Keep in mind that the way to influence AI tools, ChatGPT, AI Overviews, is with the website. It's pretty easy too. The internet community has been freaking out about this, but I think it's crazy.

Google CEO Sundar Pichai said in May that web publishing is not dying. But now, in a court document filed by Google on late Friday, Google's lawyers wrote, “The open web is... Search strategy has to account for platform shifts that can change the economics of open-web publishing. Main topics: Open web and search-platform risk.

Google CEO Sundar Pichai said in May that web publishing is not dying. But now, in a court document filed by Google on late Friday, Google's lawyers wrote, “The open web is already in rapid decline.” The open web - think blogs, recipe sites, forums, independent publishers, versus closed ecosystems like Instagram, Facebook, TikTok, Threads, 𝕏. This is actually crazy news for SEO. If you're doing SEO, you have less and less competitors.  Keep in mind that the way to influence AI tools, ChatGPT, AI Overviews, is with a website. It's pretty easy too.  The internet community has been freaking out about this, but the opportunity here is wild. #searchengineoptimization #seotips #digitalmarketing #marketingnews


If you want more Black Friday and Christmas sales, you need to start your product SEO now. Here's how: pick one buyer focused keyword per product. This should be the product name + some key modifiers. You gonna use this exact formula for your product title and your products URL. This kind of product description isn't gonna cut it, so add the SEOAnt app from Shopify's App Store. Go into content optimisation, select your products, and add your bio focused keyword. Check your SEO score, then choose your brand's tone and click AI auto optimise. Once it's done, click fill content for the description fields and meta title. Tweak it to fit your brand and product. Check the SEO advice section below to make your final edits. Then go back and edit your product to add your keyword to the image name and alt text. Start with your best sellers this week.

Make sure your Shopify store is ready for Black Friday & Christmas this year and start working on your SEO right now! It's never too soon to get started with Christmas SEO... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: ecommerce SEO / product pages, WordPress and website SEO settings.

Make sure your Shopify store is ready for Black Friday & Christmas this year and start working on your SEO right now! It's never too soon to get started with Christmas SEO... tbh, your competitors have probably already started.  Here's exactly what you need to do, including a Shopify SEO app that uses AI SEO to speed up the process.   #shopifyseotools #shopifyseo #bestseotools #seoforbeginner #aiseo

ecommerce SEO / product pages
WordPress and website SEO settings


If you want to rank in large language models like ChatGPT, you need to be using software to track the sources that ChatGPT is using. I spoke with the product manager of one of these pieces of software yesterday and he says that they currently have 92 competitors, 92 other companies doing the same things they are. Over the last two months, I've looked into about a dozen pieces of software that does this. I've used or done demos of about half of those. I wanna tell you what you need to look for if you're interested in starting to use this software and then I'll tell you which one I'm using. And this is not a sponsored post. No one's paying me to say this. There are two main features you're looking for in software like this. You wanna be able to track how often you're recommended by these large language models versus your competitors. And more importantly, in my opinion, you wanna track what sources the large language models are referring to before making that recommendation. Getting your brand mentioned in those sources is the primary way you increase your visibility in these large language models. So what you're actually tracking is a set of prompts, prompts that you think your ideal customer might be typing into these large language models. And we really just have to guess here. While there is some data about what people are typing to large language models, pretty much every prompt is unique. This isn't like keyword research where you can see search volume for different terms. The search volume for every prompt is one...

If you want to rank in large language models like ChatGPT, you need to be using software to track the sources that ChatGPT is using. I spoke with the product manager of one of these pieces of software yesterday and he says that they currently have 92 competitors, 92 other companies doing the same things they are. Over the last two months, I've looked into about a dozen pieces of software that does this. I've used or done demos of about half of those. I wanna tell you what you need to look for if you're interested in starting to use this software and then I'll tell you which one I'm using. And this is not a sponsored post. No one's paying me to say this.

There are two main features you're looking for in software like this. You wanna be able to track how often you're recommended by these large language models versus your competitors. And more importantly, in my opinion, you wanna track what sources the large language models are referring to before making that recommendation. Getting your brand mentioned in those sources is the primary way you increase your visibility in these large language models.

So what you're actually tracking is a set of prompts, prompts that you think your ideal customer might be typing into these large language models. And we really just have to guess here. While there is some data about what people are typing to large language models, pretty much every prompt is unique. This isn't like keyword research where you can see search volume for different terms. The search volume for every prompt is one. So what most of these tools will do is they'll look at your brand and they'll guess the kind of prompts people might type into a large language model before it recommends you or your competitor. It then needs to run those prompts multiple times across the most popular large language models, and I say multiple times because the results are gonna be different every time. You can't just run this once like you would when you're checking keyword rankings, and you want a tool that can at least check ChatGPT, perplexity and Google's AI overviews. If it checks other models, great, but you don't wanna water down the results with models that people rarely use.

Here's one thing that a lot of people don't realise: most of these software companies are getting the results through the API of the large language model, and that's actually an issue because you get very different results through the API and most people are not querying the API, they're using the product directly. So it's important that the software you're using is looking at the same results a user would get when using the product directly, and then most importantly it needs to be able to aggregate all the sources that the large splicing models are looking at to show you which sources are used most often, and not just the domain but the actual page that was referenced. So these are gonna be directories, listicles, discussion threads, the specific Reddit thread that ChatGPT is looking at before making a recommendation. Blog posts, YouTube videos. This is content that you might want to replicate on your own channels or website.

This is the real value in the software. It'll tell you exactly where your brand needs to be mentioned or what kind of content you need to create on your website to increase your visibility. Now most of the software that exists right now is still incredibly expensive or not quite working. The one that I found that I really love is peak dot a I P e e c dot a I. While the software still isn't quite complete, it's already been incredibly useful for us and it's not nearly as expensive as some of the competitors like profound.

I tested 12 ChatGPT ranking tools - this one actually works! 92 competitors but most use APIs that show fake results 🤖 #ChatGPT #aimarketingtools #DigitalMarketing #SEO #TechReview LLM visibility tools should run prompts repeatedly in user-facing products and aggregate the exact pages used as sources. Main topics: GEO measurement methodology, GEO software accuracy, GEO software / LLM source tracking.

GEO measurement methodology
GEO software accuracy
GEO software / LLM source tracking


This is how you exclude mobile apps from your Google remarketing campaigns. As we know, Google remarketing campaigns are a great way to re engage with people that have been on your website via banner ads but nine times out of 10 you don't want your ads to appear on mobile apps. The reason is most of the times that the people are on the mobile apps they click on those banners by mistake and sometimes it's even the kids that are playing on those mobile apps. This is how you do it. Open up Google Ads Editor and click on that remarketing campaign then scroll down further then you're gonna see mobile App categories negative and click on that then go to that button over there and press add Negative Mobile App categories then click on campaign level Negative Mobile App categories. You're gonna see that gives you a whole selection over there. Now you have to do this slowly. What I want you to do is scroll down and then expand every subcategory over there it takes only a few seconds. Once everything is expanded, I want you to select it all then press continue. If done correctly, you should see that there's 149 exclusions. Obviously you can do this for all different type of display campaigns in Google as well. Keep on following us for more free Google Ads tips.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Mobile App Exclusions in Google Ads If you are running Google Ads Dis...


If you thought you couldn't do search engine optimization with a new site, this guy just took my SEO course. Compact Keywords now ranking No. 1 on Google for 25+ keywords, hundreds on Bing with a new site after starting Compact Keywords only two months ago. Get the course now at compactkeywords.com.

If you thought you couldn't do search engine optimization with a new site, This guy just took my SEO course, Compact Keywords - now ranking number one on Google for 25 plus... Bing can matter for AI and search visibility when it connects traditional search behavior with answer and assistant surfaces. Main topics: Bing and AI search opportunity.

If you thought you couldn't do search engine optimization with a new site,  This guy just took my SEO course, Compact Keywords - now ranking number one on Google for 25 plus keywords, hundreds on Bing, with a new site after starting Compact Keywords only two months ago. Get the course now at compactkeywords.com #seotips #searchengineoptimization #digitalmarketing #buildinpublic


I wanna talk about Parasite SEO. We're gonna talk about what it is, when's the right time to use it, and why it's more effective now than it used to be. Parasite SEO is just posting content to a website with more authority than yours in the hopes of ranking for more competitive terms than you would normally be able to rank for. So some of the most effective examples right now would be posting content to medium or as an article on LinkedIn or as a post on Reddit. These domains all have a lot of authority. So unless you're a big brand, your content has a better chance of ranking there than it might on your own website. Now, of course, the links that you post here are gonna be no follow, so they're not gonna help your website rank. And if you're posting to places like Reddit, you can't really promote your brand or you'll get your post removed. But there's a few ways this can be really effective. If you're posting truly valuable content to places like Reddit or LinkedIn, people will often look at your profile, and there you can promote your website and brand, and I get people reaching out to me on Reddit all the time by doing this. If the post targets a keyword that people are searching for, then you can also get additional traffic to that post from Google. But the reason this is even more effective than it used to be is that large language models love these websites. So a lot of brands are now increasing their visibility in these large language models by posting articles to medium or LinkedIn or Reddit just recommending their brand...

I wanna talk about Parasite SEO. We're gonna talk about what it is, when's the right time to use it, and why it's more effective now than it used to be.

Parasite SEO is just posting content to a website with more authority than yours in the hopes of ranking for more competitive terms than you would normally be able to rank for. So some of the most effective examples right now would be posting content to medium or as an article on LinkedIn or as a post on Reddit. These domains all have a lot of authority. So unless you're a big brand, your content has a better chance of ranking there than it might on your own website.

Now, of course, the links that you post here are gonna be no follow, so they're not gonna help your website rank. And if you're posting to places like Reddit, you can't really promote your brand or you'll get your post removed. But there's a few ways this can be really effective. If you're posting truly valuable content to places like Reddit or LinkedIn, people will often look at your profile, and there you can promote your website and brand, and I get people reaching out to me on Reddit all the time by doing this.

If the post targets a keyword that people are searching for, then you can also get additional traffic to that post from Google. But the reason this is even more effective than it used to be is that large language models love these websites. So a lot of brands are now increasing their visibility in these large language models by posting articles to medium or LinkedIn or Reddit just recommending their brand. Most common version of this is Top X lists. This would be like top brands in your industry. And of course you're gonna list yourself as No. 1. And it doesn't even need to link back to your website because the large language model will find this, they'll see that your brand is recommended No. 1 and just helplessly recommend you to the user.

This SEO hack lets small brands outrank bigger competitors using Medium, LinkedIn & Reddit 🎯 #ParasiteSEO #SEOHacks #DigitalMarketing #SEOTips #ContentStrategy Posting useful content on high-authority platforms like Medium, LinkedIn, or Reddit can rank for terms a weaker site may not rank for. Main topics: AI visibility manipulation / listicles, Third-party platforms / SEO.

AI visibility manipulation / listicles
Third-party platforms / SEO


ChatGPT has completely changed your customers journey, and if you're not adapting your strategy, you're screwed. Search Engine Land have published this study showing a 527% increase in AI search traffic this year, with the biggest increases seen across the legal, finance, SMBвЂ™s, health and insurance industries. This is because, and I don't know why, we treat LLM's like they are industry experts, which makes answers to questions like these way more accessible to us than they've ever been before, and that's before we've actually spoken to an industry expert. The problem with this is that if your customers are consulting tools like ChatGPT before they come to you, when they finally land on your website or reach out, they're at a completely different stage of their customer journey. Most sales funnels start at the awareness stage and then walk leads through each of these three steps. But because they've consulted an LLM first, they've already been through the awareness stage. So by the time they're getting to you, they're at the consideration or decision stage. So if you're starting to see an increase in website traffic from AI search, you need to be closely monitoring the landing pages they're sending traffic to and adapt your customer journey so it meets people at each of these three stages to make sure they convert.

ChatGPT (and other AI chatbots) is going to forever change your customer journey and how you nurture leads through your sales funnels. In fact, it maybe already has... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI search traffic / funnel adaptation, AI visibility and answer readiness.

ChatGPT (and other AI chatbots) is going to forever change your customer journey and how you nurture leads through your sales funnels. In fact, it maybe already has. In a recent study, Search Engine Land shared the industries seeing the biggest increase in AI search traffic in 2025, and if your business is in one of them, you need to review your customer's sales journey and funnel to make sure it's meeting buyers at every step of the buyer journey.   #AIsearch #SEO #digitalmarketing #marketingstrategy #customerjourney

AI search traffic / funnel adaptation
AI visibility and answer readiness


This is how you change your homepage meta title and meta description on WordPress using Yoast. As we know, one of the most common platforms out there for creating websites is WordPress. Now probably the most popular plugin for SEO forward press websites is Yoast. I wanna show you how you should change your page title on your homepage to get the most out of SEO. The first thing that you have to do as with everything in SEO is do keyword research over here is a snapshot of the keyword research that I've done for a client of ours who owns a car wash business. As you can see by far the most popular search term according to Google is car wash near me. That term alone has got at least 27,000 monthly searches. Now we're going to go into WordPress and obviously Yoast is being installed the first thing I wanna do is go to yoast then click on settings then click under Content Homepage Settings and you gonna see that there's a line over there edit the homepage itself click on that button and now you gonna go into the homepage, scroll down until you see the meta title and the meta description you gonna see that the standardised page title for Yoast has already been done but 9 times out of 10 this is wrong the reason is that they've taken the title of your homepage which most times just Says home and then it gives you your business name now for this example over here, it's not targeting that word that we want, car wash near me what I want you to do over there is delete the title that it gives me and start incorporating some of the keywords that you're trying to target this I'm...

This is how you change your homepage meta title and meta description on WordPress using Yoast. As we know, one of the most common platforms out there for creating websites is WordPress. Now probably the most popular plugin for SEO forward press websites is Yoast. I wanna show you how you should change your page title on your homepage to get the most out of SEO.

The first thing that you have to do as with everything in SEO is do keyword research over here is a snapshot of the keyword research that I've done for a client of ours who owns a car wash business. As you can see by far the most popular search term according to Google is car wash near me. That term alone has got at least 27,000 monthly searches.

Now we're going to go into WordPress and obviously Yoast is being installed the first thing I wanna do is go to yoast then click on settings then click under Content Homepage Settings and you gonna see that there's a line over there edit the homepage itself click on that button and now you gonna go into the homepage, scroll down until you see the meta title and the meta description you gonna see that the standardised page title for Yoast has already been done but 9 times out of 10 this is wrong the reason is that they've taken the title of your homepage which most times just Says home and then it gives you your business name now for this example over here, it's not targeting that word that we want, car wash near me what I want you to do over there is delete the title that it gives me and start incorporating some of the keywords that you're trying to target this I'm gonna relabel this page title.

I'm gonna say car wash near me in Norwood and Fourways then I'm gonna put a bar and then the name of the website the reason I've done it this way is obviously to try put in as many keywords as I can in that title and still make sense. You must remember that with regards to the page title you're still unlimited to 60 characters so you can't just write a whole phone book the next thing that we gonna do is put a meta description the meta description is that second line under the page title that gives the reader a bit more information.

Again, you wanna put your keywords here so Google can see what you're about I'm gonna put in a descriptive meta description with the call to action. Once I've done that, I'm gonna press save. Now the next step would be going to Google Search Console submit that page and give it a bit of time so Google can start reading that new page title ah, many times, especially with the new website this alone is not gonna get you up The search engine straight away. One still has to do back linking, but at least we've done the page title.

And in my opinion, this is the best way to create your page title and your page description with Yoast in WordPress. If you have any questions, drop a comment below.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

How to SEO Your Wordpress Website Homepage with Yoast Your website’s ...


You remember when those dot XYZ sites were really popular? Google has said they're actually worse for SEO. This was asked on Reddit. An official Google employee responded: domain names on challenging TLDs might find that crawling and indexing is slower. Even sitemaps may struggle to be considered worthwhile. While the Google employee goes on to list other issues that a dot XYZ website might face. But this is an official Google employee saying SEO on dot XYZ websites is worse.

Remember when those .xyz sites were really popular? Google has said they're actually worse for SEO. This was asked on Reddit. An official Google employee responded... The creator claims a Google employee said challenging TLDs such as `.xyz` may face slower crawling/indexing and sitemap trust issues. Main topics: domain/TLD SEO risk.

Remember when those .xyz sites were really popular? Google has said they're actually worse for SEO. This was asked on Reddit. An official Google employee responded. Domain names on challenging TLDs might find that crawling and indexing is slower. Even sitemaps may struggle to be considered worthwhile. The Google employee goes on to list other issues that a .xyz website might face. But this is an official Google employee saying SEO on .xyz websites is worse. #seotips #searchengineoptimization #digitalmarketing #marketingstrategy


I just want to clarify something. Did you say that it's important to make sure that the service areas that you set on your Google Business Profile are a match with what you've put on your website? Like you should put it on your website, say we serve these areas and that should be on your website because that's the thing that they look at in the verification process. Even if it wasn't a thing in the verification process and we don't have a tick list, wouldn't that make sense? It makes perfect sense, but it's actually something I've never really thought of before or even heard as a tip, but of course it makes great sense. Yeah. So yeah, it was like, what would people expect to see? What would your potential customers expect to see to make sure that everything looks joined up? And then, you know, just take it as read that that is quite likely gonna be something which is on the list that who it's checking. Um, cause often it is a, um, like a manual check from Google stuff with a suspension. Um, in, in my, you know, to my knowledge, in my experience. Uh, so yeah, gotta be consistent. Makes sense.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

The #1 problem service area businesses encounter on Google is video v...


You need to watch this before you do any kind of SEO on your website. There are four different types of searches that people make online, and you target each of these searches and keywords with different types of content. These are known as informational, navigational, commercial, and transactional. Informational searches are when people are looking to learn more about something. This is typically right at the beginning of their buyer journey. Navigational searches are when they're looking for a specific page, website, product, or brand. Commercial searches are when they're considering buying something, but they haven't fully made a decision yet. And transactional searches are when they are ready to buy. Informational searches need things like blog posts, guides and resources. Basically, you wanna help them learn more. Navigational is pretty easy. Just make sure your website is indexed on Google so people can find it. Commercial pages are best suited to collection or category pages or blog posts rounding up your products or services. Transactional searches should go straight to your sales pages. You wanna make it as easy as possible for them to buy when they're ready.

This is one of the biggest SEO mistakes I see. Most people don’t realise there are 4 different types of Google searches, and each one needs its own type of content... Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits. Main topics: search intent / content mapping, Technical SEO and site architecture hygiene.

This is one of the biggest SEO mistakes I see. Most people don’t realise there are 4 different types of Google searches, and each one needs its own type of content. If you don’t match search intent, your keywords won’t bring the traffic or sales you’re hoping for. #SEO #SEOTips #digitalmarketing #searchengineoptimisation