This Belgian supermarket changed the names of their fruits and vegetables to encourage more kids to eat them. These are called dragon teeth. Here we have troll bats. Secret Treasury. Carrots are orange rockets. These are clowns. Noses. Seems silly, but sales increased by 151%. Creativity is the last unfair advantage we're legally allowed to take over the competition. Shout out to Harry's newsletter for this share. Ask yourself what little creative things like this you can do to stand out.

This Belgian supermarket changed the names of their fruits and vegetables to encourage more kids to eat them. Carrots became Orange Rockets. Zucchini became Troll Bats... Naming and wording can change perception, memorability, and willingness to engage with an offer or product. Main topics: Naming and positioning as conversion framing.

This Belgian supermarket changed the names of their fruits and vegetables to encourage more kids to eat them. Carrots became Orange Rockets. Zucchini became Troll Bats. Sales increased by 151%. “Creativity is the last unfair advantage we're legally allowed to take over our competitors” - Bill Bernbach Shout out to Harry's Newsletter for this share. Ask yourself what little creative things like this you can do to stand out. #copywriting #marketing #ecommerce #guerillamarketing


This is the exact process I would follow if I was trying to rank a brand new website on Google or ChatGPT. My name is Kate, I'm an SEO specialist and I teach people SEO tips, methods, tools, anything that's gonna help you rank on Google or ChatGPT. We're covering a lot in this video, so make sure you save it. Start with keyword research. You're looking for medium- to long-tail keywords. The goal with this is to find niche keywords because they're easier to rank for and they normally have a lower keyword difficulty score. Then you can start working on your on-page optimisation. Each keyword you found should only be targeted by one page on your website. These are the places you should include it on that page. Your meta title, which is the most important SEO element on the page. Your heading 1 (H1) which should be the first bit of text on the page. Your page's URL, your image names and alt text, in other written text on the page. You wanna have at least 1x Heading 2 (H2) Really, I'd expect you to have at least 2 or 3 of these, maybe even some Heading 3 (H3) and 4 (H4) For any content SEO, you're just gonna rinse and repeat this formula. Technical SEO. Do not skip this. If you changed any page URLs in your on-page optimisation, you're gonna need to make sure you redirect the old ones to avoid any broken links. You also need to submit your sitemap on Google Search Console. For bonus points, check your site speed in PageSpeed Insights. This can affect your site's engagement rate. Off-page SEO. A lot of this work is around link building and social signals...

This is the exact process I would follow if I was trying to rank a brand new website on Google or ChatGPT. My name is Kate, I'm an SEO specialist and I teach people SEO tips, methods, tools, anything that's gonna help you rank on Google or ChatGPT. We're covering a lot in this video, so make sure you save it. Start with keyword research. You're looking for medium- to long-tail keywords. The goal with this is to find niche keywords because they're easier to rank for and they normally have a lower keyword difficulty score. Then you can start working on your on-page optimisation. Each keyword you found should only be targeted by one page on your website. These are the places you should include it on that page. Your meta title, which is the most important SEO element on the page. Your heading 1 (H1) which should be the first bit of text on the page. Your page's URL, your image names and alt text, in other written text on the page. You wanna have at least 1x Heading 2 (H2) Really, I'd expect you to have at least 2 or 3 of these, maybe even some Heading 3 (H3) and 4 (H4) For any content SEO, you're just gonna rinse and repeat this formula. Technical SEO. Do not skip this. If you changed any page URLs in your on-page optimisation, you're gonna need to make sure you redirect the old ones to avoid any broken links. You also need to submit your sitemap on Google Search Console. For bonus points, check your site speed in PageSpeed Insights. This can affect your site's engagement rate. Off-page SEO. A lot of this work is around link building and social signals. Make sure your business has social profiles on all of the main platforms. Set up your Google My Business. Submit your Google My Business URL and website URL to all of the local and national directories. The bulk of your link building is gonna be around digital PR campaigns. Check out my link building videos for more on this. These are the tasks that you should be doing every month. Publishing content that targets new searches. Link building with digital PR. Checking your rankings, traffic, and conversions to make sure it's all working.

If I was starting a new website today, this is the exact SEO / AI SEO step by step process I would follow to rank on Google and AI search results... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: new-site SEO / keyword research, on-page SEO / keyword placement, technical/off-page SEO baseline, WordPress and website SEO settings.

If I was starting a new website today, this is the exact SEO / AI SEO step by step process I would follow to rank on Google and AI search results. From keyword research to on-page SEO, technical SEO,  link building and off-page SEO, this website SEO for beginners tutorial covers how to rank on ChatGPT search results, Google, Bing and all the other search engines. Basically, the website SEO strategy you need right now to get results.  #googleseo #aiseo #aeo #googlesearch #digitalmarketing

new-site SEO / keyword research
on-page SEO / keyword placement
technical/off-page SEO baseline
WordPress and website SEO settings


These are the leading factors that will help your brand get on top of the AI overviews in Google search. If you haven't seen banner, AI overviews are taken over most searches in Google. When you look for something on Google, the AI overviews come up there straight away and they give you a whole lot of information on the bottom and on the side. Now why this is important is No. 1, people can get the information there straight away without necessarily going to websites. This second thing is that in a lot of times the AI overviews come up on top of the Google search ads and also they come on top of the organic results. Now recently H s did a massive study and it was a huge eye opener to see the top factors that affect the AI overviews. No.1, the factor that had the biggest impact on AI overviews was branded web mentions. Now this is hugely important to know and you have to understand this. In traditional SEO and in the past, a branded web mention or your brand being mentioned anywhere without it being hyperlinked played little impact in affecting your SEO. But now in the age of AI, your name being mentioned online doesn't have to be hyperlinking to have an huge impact on your brand being found on AI overviews. And in LLM models like Chat G, B, t and Perplexity. Now what this means is having your brand mentioned out there in the world is hugely important. You have to make sure that your brand is mentioned all over social media with regards to articles, places like Reddit and Cora. Your brand has to be mentioned...

These are the leading factors that will help your brand get on top of the AI overviews in Google search. If you haven't seen banner, AI overviews are taken over most searches in Google. When you look for something on Google, the AI overviews come up there straight away and they give you a whole lot of information on the bottom and on the side. Now why this is important is No.

1, people can get the information there straight away without necessarily going to websites. This second thing is that in a lot of times the AI overviews come up on top of the Google search ads and also they come on top of the organic results. Now recently H s did a massive study and it was a huge eye opener to see the top factors that affect the AI overviews. No.1, the factor that had the biggest impact on AI overviews was branded web mentions.

Now this is hugely important to know and you have to understand this. In traditional SEO and in the past, a branded web mention or your brand being mentioned anywhere without it being hyperlinked played little impact in affecting your SEO. But now in the age of AI, your name being mentioned online doesn't have to be hyperlinking to have an huge impact on your brand being found on AI overviews. And in LLM models like Chat G, B, t and Perplexity.

Now what this means is having your brand mentioned out there in the world is hugely important. You have to make sure that your brand is mentioned all over social media with regards to articles, places like Reddit and Cora. Your brand has to be mentioned. Even if it's not linked, you are still going to get a massive impact.

Then the next factor is closely related to traditional SEO, our domain rating and the number of quality backlinks. There's a lot of other factors there as well. There's brand traffic, number of backlinks, but obviously this does mean quality as well. How much ad traffic, which is obviously a big part, and also how much you spending actually on your ad costs as well.

As we've mentioned, AI overviews are the big thing on Google now and you have to be on top of it if you want to be relevant in this new age.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

Google AI Overview Brand Visibility Factors A new study from Ahrefs a...


This new free tool is a million times better than Google Alerts. You put in your name, it shows you all these places that you're in. I was in MSN. I didn't even know that I was in MSN. Oh, it's because I went on Chris Kramer's podcast. But I wouldn't have found this mention without this tool. Use it especially for social listening. See what conversations you're mentioned in, comment on them. I have this CMO on my podcast who literally hired two people full time to do just social listening. The tool is alertmouse. It comes from Rand Fishkin. Rand Fishkin is a legend in digital marketing, founder of Moz Sparktoro. Free way to see your online mentions. A million times better than Google Alerts.

This new free tool is a million times better than Google Alerts. You put in your name, it shows you all these places that you're in. I was in MSN... Alertmouse is presented as a free alternative to Google Alerts for finding online brand/name mentions and conversations. Main topics: Social listening.

This new free tool is a million times better than Google Alerts. You put in your name, it shows you all these places that you're in.  I was in MSN. I didn't even know that I was in MSN. And I wouldn't have found this mention without this tool. Use it especially for social listening, see what conversations you're mentioned in and comment on them. I had the CMO of Originality AI on my podcast who literally hired two people full-time to do just social listening. The tool is Alertmouse. It comes from Rand Fishkin. Rand Fishkin is a legend in digital marketing.  Founder of Moz, SparkToro. Free way to see your online mentions. A million times better than Google Alerts. #martech #sociallistening #publicrelations #digitalmarketing


Claire and I have been busy at a conference, so we've not been too up on the latest in local search. But fortunately, we have some very bright people here to give you some excellent takeaways and tips from their talks. Mm hmm. So watch this now. The main takeaway may be the fact that you need to do the geogrids to scan your competitors, monitor their reviews and see how many recent reviews they got. So you can set a sensible target for yourself against whoever is in your local options. A lot of businesses overlook posting on their Google and Apple Maps profiles. Mm hmm. But it's actually such a good strategy, even if you're sharing updates, promotions, anything. Not only does it like engage with customers more who are looking for those businesses, but it also kind of tells AI that, you know, your business is active, it's speaking to customers. Educate yourself, always be learning. Join networking groups and communities and leverage that peer network of people at the same level of your career and also people ahead of you that you can ask for help and get some mentoring and coaching. Build your own personal brand so that at your current job, you're more valuable and you provide value and they see that and you'll get bigger and better things. You don't need to necessarily build trust specifically for your brand. Show up as yourself and help the folks that and the audience that, you know, would be interested in your brand. And that's kind of the key to making sure that you can build real person to person trust because trust is passed mostly from person to person...

Claire and I have been busy at a conference, so we've not been too up on the latest in local search. But fortunately, we have some very bright people here to give you some excellent takeaways and tips from their talks. Mm hmm. So watch this now.

The main takeaway may be the fact that you need to do the geogrids to scan your competitors, monitor their reviews and see how many recent reviews they got. So you can set a sensible target for yourself against whoever is in your local options. A lot of businesses overlook posting on their Google and Apple Maps profiles. Mm hmm.

But it's actually such a good strategy, even if you're sharing updates, promotions, anything. Not only does it like engage with customers more who are looking for those businesses, but it also kind of tells AI that, you know, your business is active, it's speaking to customers. Educate yourself, always be learning. Join networking groups and communities and leverage that peer network of people at the same level of your career and also people ahead of you that you can ask for help and get some mentoring and coaching.

Build your own personal brand so that at your current job, you're more valuable and you provide value and they see that and you'll get bigger and better things. You don't need to necessarily build trust specifically for your brand. Show up as yourself and help the folks that and the audience that, you know, would be interested in your brand. And that's kind of the key to making sure that you can build real person to person trust because trust is passed mostly from person to person.

All right, so let's close it up. OK, goodbye. We love you. No, like.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

Big moment: our first-ever in-person Local Update, recorded live at @...


If you love creating images and AI art, here's a great website that I find. It's called Banana Prompts and it's totally free. The website is an open gallery where people are sharing their prompts. Take a look how simple it actually is. I'm gonna go into the website and just look for a prompt that talks to me. I'm gonna copy that prompt, then I'm gonna go onto Gemini, I'm gonna use Nano Banana. I'm gonna upload a plain image of myself and then I'm gonna copy that prompt. Bang. Take a look how cool this is. I'm gonna do it a few times over with just some of the prompts that I've seen on banana prompts and again and again you can see the cool images that I've made. Go check out banana prompts yourself and let me know how it works for you.

Creative production improves when tools are chosen for the specific editing, prompt, design, or repurposing job instead of as generic software. Main topics: Creative production tool workflow.

Banana Prompts — AI Image and Video Inspiration Banana Prompts is an ...


If your website isn't showing up on Google, ChatGPT, or any other search engine, this file could be the reason why. I can't tell you the amount of websites that I've seen have made this mistake, even if you've hired a professional to do the work. Here's what you need to check. Open your browser, type in yourdomain.com/robots.txt. This is the sort of thing that you want to see when you check the file. If you see disallow: /. This is telling search engines to ignore your website and not index it, so it's not gonna show in their search results.

If you're working on SEO or AI SEO/GEO and your website isn't ranking on Google or ChatGPT, this could be why... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, Robots.txt indexing risk.

If you're working on SEO or AI SEO/GEO and your website isn't ranking on Google or ChatGPT, this could be why...  You'll never rank no 1 on Google or AI search results if your robots.txt file is blocking your entire website from being indexed by search engines. And it's incredibly easy to leave this switched on!  If you're wondering how to get your website ranking on Google or ChatGPT and you're not showing up ANYWHERE in search results, check this file ASAP!   #googleseo #aiseo #websiteseo #googlesearch #aisearch

AI visibility and answer readiness
Robots.txt indexing risk


Spammers pointed thousands of links at Disney. Disney site links show black hat SEO packages. This is because of what's called anchor text. Anchor text is what shows over a link. We see black hat SEO packages. A lot of people think this is funny. By the time you watch this, this might not show anymore. For SEO, though, it's a clear lesson. Google uses the language around your site spread throughout the internet to understand what your website is about. Learn SEO that gets customers at compactkeywords.com.

Spammers pointed thousands of links at Disney. Disney site links show Black Hat SEO packages. This is because of what's called anchor text... The creator uses a Disney spam-link example to argue that anchor text and surrounding language help Google interpret a site. Main topics: Anchor text signals.

Spammers pointed thousands of links at Disney.  Disney site links show Black Hat SEO packages.  This is because of what's called anchor text.  Anchor text is what shows over a link.  We see Black Hat SEO packages. A lot of people think this is funny. By the time you watch this, this might not show anymore. For SEO though, it's a clear lesson. Google uses the language around your site spread throughout the internet to understand what your website is about. #blackhatseo #searchengineoptimization #backlinks #linkbuilding


In the last week, I've had several clients tell me that they got their first customer from ChatGPT and it's always so fun when that happens. Most of the clients I work with make a thousands of dollars for every customer they get so it's a big deal. But honestly, in most cases, it's probably not the first customer they got from ChatGPT. It's just the first customer that told them they found them on ChatGPT. And when the customer is willing to tell them what they type in the ChatGPT, the most fun part is to go back and recreate that prompt to try to figure out why ChatGPT recommended them. And it's usually some little thing we did some change we made to their website or some LinkedIn post or some listicle we got them included in. That's what's so fun about this moment right now is we're just kind of figuring it out as we go tracking the sources that these large language models use to recommend our clients and their competitors and then figuring out how we can become the recommendation. I talked about in a previous video how there are no AI optimization experts, no one's a GEO or AI O expert yet and while we do know a lot more than we did two months ago when I made that video, it's still just a small group of us. Feeling our way around in the dark and it would be reasonable to think why would I invest in AEO right now when no one even knows what they're doing? I'll just wait till there are experts and that's certainly what most businesses are doing right now, which is what makes this such an exciting time to be doing AEO...

In the last week, I've had several clients tell me that they got their first customer from ChatGPT and it's always so fun when that happens. Most of the clients I work with make a thousands of dollars for every customer they get so it's a big deal.

But honestly, in most cases, it's probably not the first customer they got from ChatGPT.

It's just the first customer that told them they found them on ChatGPT.

And when the customer is willing to tell them what they type in the ChatGPT, the most fun part is to go back and recreate that prompt to try to figure out why ChatGPT recommended them.

And it's usually some little thing we did some change we made to their website or some LinkedIn post or some listicle we got them included in.

That's what's so fun about this moment right now is we're just kind of figuring it out as we go tracking the sources that these large language models use to recommend our clients and their competitors and then figuring out how we can become the recommendation.

I talked about in a previous video how there are no AI optimization experts, no one's a GEO or AI O expert yet and while we do know a lot more than we did two months ago when I made that video, it's still just a small group of us. Feeling our way around in the dark and it would be reasonable to think why would I invest in AEO right now when no one even knows what they're doing?

I'll just wait till there are experts and that's certainly what most businesses are doing right now, which is what makes this such an exciting time to be doing AEO.

I don't know what percentage of small and medium sized businesses are currently making a significant investment in AEO, but I would guess it's something like 2%.

There's really not a lot of direct competition right now but I think it's safe to say that in the next few years that's gonna change very quickly.

So I can completely understand why someone might want to wait until more people are using large language models to find businesses or wait until best practices have emerged. Just know that that's what all your competitors are waiting for too.

I wouldn't be surprised if that 2% grew to 50% within the next few years.

Now just to make sure I'm not misleading anyone, how much you invest in AEO is not the only factor and not really even the main factor in determining how often you're recommended by large language models at least right now the main factor seems to be how well known you are in your industry, how much are people talking about you online? How much content is there about you?

And so a big part of what we do For our clients is helping them create that content and start those conversations.

But what those of us who have been following this closely are realising is that there are huge categories of opportunities that are going completely ignored. New opportunities that didn't exist. Four large language models, opportunities to create the content that ChatGPT is looking for or to get mentioned on the website that it's referencing before making a recommendation.

And in those categories, it currently just feels like one big land grab and 98% of your competition isn't even participating.

My clients are getting customers from ChatGPT and we're reverse-engineering why 🔍 Only 2% of businesses are doing AEO right now #AEO #aimarketingtools #ChatGPT #SmallBusiness Recreating the customer's ChatGPT prompt can help identify why a brand was recommended and which sources influenced the answer. The creator claims the main factor in current LLM recommendations is how well known a business is in its industry and how much online content/conversation exists about it. Main topics: AI referral attribution, AI visibility sources, Brand/entity prominence, Prompt reconstruction.

AI referral attribution
AI visibility sources
Brand/entity prominence
Prompt reconstruction


The launch of ChatGPT Atlas the web browser from OpenAI it's now more important than ever before to make sure that you are on top of AI SEO and traditional SEO as well take a look at this I'm gonna open up ChatGPT Atlas I'm then gonna go to the browser and say I'm looking to buy lights online in South Africa for my home ChatGPT ask me one or two questions first just to refine my search see the results that come up the first thing that you can see that there are currently no ads at all. If you are not in the first few results that means you are invisible. Luckily, my client Lighting Warehouse who we've been doing work for for a long time is ranking No. 1 so they probably are going to get that click. If you click on the next tab over there which shows you the search results you can see over there it's not local results you have to go directly to open up into Google to see the results there. You can see by the way as well Lighting Warehouse comes up number one organically. If you are not doing AI SEO and traditional SEO you are going to be left behind. Get on top of it today.

AI search visibility now spans both traditional SEO and AI-native browser experiences such as ChatGPT Atlas. Main topics: AI visibility and answer readiness.

You Have to Get the Top Positions in ChatGPT Atlas with AI SEO Gettin...


Blog content is not dead despite what everyone is saying online and I can prove it. Siege Media just released a study that shows that certain types of blog content are actually receiving more traffic from search engines right now. So I wanna go through the top three types of blog posts that are performing better today than they were in 2023. But first, why are people even saying that blog content is dead? Because blog content is by its nature informational. And these days people are more likely to get that information from a large language model or Google's AI overviews. So there's no need for someone to actually visit your blog post, ChatGPT or Google's AI can just pull the information from your blog post and give it to the user directly. However, those of us that are actually monitoring the search traffic to websites can tell you that blog traffic hasn't just dropped off a cliff. Yes, there are cases of that, but there are also plenty of cases where blog traffic is up. This is mostly in what's called middle of the funnel. And the findings from the Siege Media Study match what we're seeing in the field. So let's go over the top three types of blog posts they found are now getting more traffic than they were in 2023. At the top of the list is content related to pricing. The cost of X&Y, pricing tables, price comparisons, this Content does very well. I know you might be thinking I don't wanna talk about pricing cause we don't compete on price that's fine just make sure in your pricing guide you talk about the trade off between cost and quality...

Blog content is not dead despite what everyone is saying online and I can prove it. Siege Media just released a study that shows that certain types of blog content are actually receiving more traffic from search engines right now.

So I wanna go through the top three types of blog posts that are performing better today than they were in 2023.

But first, why are people even saying that blog content is dead? Because blog content is by its nature informational.

And these days people are more likely to get that information from a large language model or Google's AI overviews.

So there's no need for someone to actually visit your blog post, ChatGPT or Google's AI can just pull the information from your blog post and give it to the user directly.

However, those of us that are actually monitoring the search traffic to websites can tell you that blog traffic hasn't just dropped off a cliff. Yes, there are cases of that, but there are also plenty of cases where blog traffic is up.

This is mostly in what's called middle of the funnel.

And the findings from the Siege Media Study match what we're seeing in the field.

So let's go over the top three types of blog posts they found are now getting more traffic than they were in 2023.

At the top of the list is content related to pricing.

The cost of X&Y, pricing tables, price comparisons, this Content does very well.

I know you might be thinking I don't wanna talk about pricing cause we don't compete on price that's fine just make sure in your pricing guide you talk about the trade off between cost and quality.

There's always a way to position yourself as the best choice.

The second type of content is comparison content so this might be one brand versus another brand, a product compared to another product people love to read these comparisons and it's a great way for you to rank when people are searching for your competitors. Alright, I'm gonna tell you the final type of content that's going up and then I wanna show you one more finding from the study.

The third one is templates, checklists and calculators makes sense that traffic would be going up to these posts because it's hard for large language models to pull that into the chat window.

It can also be a great way to get people to link to your website.

Ultimately though if you sell an actual product or service I don't think you should care about AI eating up your website traffic.

You should embrace it as long as the content on your website recommends your brand you want the large language model to give that information directly to the user and that's the best part about content like pricing guides and comparison articles and best X and y lists creating this content on your website or getting mentioned In similar content on other websites is the best way to increase the likelihood that you're recommended by a large language model.

And I told you I'd share one more finding from the Seach Media Study.

They found that engagement is up across the board, meaning when people do visit your blog post, they're much more likely to engage with your websites than they were a few years ago.

So why would that be?

Well, Siege Media's take is that Google is actually just getting better at showing engaging content.

So it's not that the same content is getting more engagement, but if you can create content that's truly engaging, it's actually useful for your target audience, you're much more likely to rank.

Blog content isn't dead—these 3 post types are getting MORE traffic right now 📈 Siege Media study proves it. #SEO #ContentMarketing #BlogTips #MarketingStrategy Middle-of-funnel blog content, especially pricing, comparisons, and templates/checklists/calculators, may still gain search traffic despite AI Overviews and LLM answers. Pricing guides, cost pages, pricing tables, and price comparisons are cited as blog/content types performing better than in 2023. Brand/product comparison content can rank when people search competitors and can influence LLM recommendations...

AI recommendation content
Blog content strategy
Comparison content
Interactive utility content
Pricing content


If you have a local business, these are the types of keywords you should be making pages for. Same day drain cleaning in Denver affordable tree removal Charlotte top rated AC repair in Phoenix. SASS apps have figured out how to make a local service pages. Take a standard software landing page like this. Give it to ChatGPT say remake this page for a local business targeting this keyword. Give it your keyword. ChatGPT will give you an ideal hero template. To start with, you have your keyword as the H1. Short description saying why you can be counted on call to action button real image. This is a great starting point. Then make a hub page like this. This is where you have your SEO landing pages. You link to this in your footer so that pages are only 2 clicks away from the homepage. How to do SEO for services businesses in under a minute. Get it at bit dot Lee slash local dash SEO dash Edward.

If you run a local business, you should be making pages built around specific local keywords. Think things like: - Same-Day Drain Cleaning in Denver - Affordable Tree Removal... Local service pages should target specific service-plus-location keywords such as same-day drain cleaning in Denver. A local service page starting point can include a keyword H1, short trust description, CTA button, and real image. Local SEO landing pages should be organized in a hub linked from the footer so they are close to the homepage. Main topics: Internal linking, Local page structure, Local SEO landing pages.

If you run a local business, you should be making pages built around specific local keywords. Think things like: - Same-Day Drain Cleaning in Denver - Affordable Tree Removal - Charlotte, NC - Top-Rated AC Repair in Phoenix – Book Now SaaS companies have already nailed this kind of structure - and you can borrow the same idea. Take a typical software landing page and give it to ChatGPT. Then say something like: “Remake this page for a local business targeting this keyword,” and add your keyword. ChatGPT will give you a great base layout: your keyword as the main headline, a short line about why people can trust you, a call-to-action button, and a real photo. That’s your starting point. Next, make a hub page that links to all your local SEO landing pages. Add a link to that hub in your footer so every page is just two clicks from your homepage. That’s how you can set up local SEO pages for service businesses. #localseo #localmarketing #searchengineoptimization #digitalmarketing

Internal linking
Local page structure
Local SEO landing pages


A lot of the same stuff that makes your SEO pop also makes your AI SEO pop. Factors that correlate with brand appearance and AI overviews. AI overviews are these things. No. 1 is branded web mentions. No. 2 is branded anchors. So that means a link going to your site as the brand name, as the anchor text, and the amount of people who actually just search for your brand. And we have a list of backlinks, domain rating, number of referring websites, branded traffic, similar to branded search volume. The more these things are popping off the top factors that influence AI, the easier it is to go after competitive keywords with SEO. And then when you rank for these competitive keywords with SEO, you also show up high within AI tools. For these competitive keywords, dot g, P, t, Atlas, for example, its search results look very similar to Google search results, just in a slightly different order. And if you want to learn SEO that works phenomenally for AI, check out my SEO course at CompactKeywords.com.

A lot of the same stuff that makes your SEO pop also makes your AI SEO pop. “Factors that correlate with brand appearance in AI Overviews.” Number one is branded web mentions... Branded web mentions, branded anchors, branded search volume, backlinks, referring domains, domain rating, and branded traffic are claimed to correlate with AI Overview brand... The creator claims strong traditional SEO performance on competitive keywords also helps visibility in AI tools whose results resemble Google search results. Main topics: AI Overview factors, SEO and AI overlap.

A lot of the same stuff that makes your SEO pop also makes your AI SEO pop. “Factors that correlate with brand appearance in AI Overviews.” Number one is branded web mentions. Number two is branded anchors. So that means a link going to your site as the brand name as the anchor text. Then the amount of people who actually just search for your brand - branded searches. Then we have a list of backlinks: domain rating, number of referring websites. Branded traffic, similar to branded search volume, is a big factor. The more these things are popping off, the top factors that influence AI, the easier it is to go after competitive keywords with SEO. Then when you rank for these competitive keywords with SEO, you also show up high within AI tools for these competitive keywords. ChatGPT Atlas, for example - its search results look very similar to Google Search results, just in a slightly different order. And if you want to learn SEO that works phenomenally for AI, check out my SEO course at compactkeywords.com #generativeengineoptimization #marketingstrategy #digitalmarketing #artificialintelligence


The internet is moving away from search engines and towards discovery engines. So I want to talk about what I mean by that and what this means for any brand or business who's looking to get found online. So this is a trend that's been going on for about a decade now, but it's starting to accelerate recently. It really started back with social media as well as video platforms like YouTube. It used to be that you went to YouTube and you searched for what you wanted to watch. Now you open YouTube and you discover what you're gonna watch. And of course, all the platforms work this way, but even Google and large language models are starting to move in this direction. Google's been making a big push for Google Discover and Chat. G b t recently introduced pulse. Both of these products surface content that you might find in a traditional search engine. However, it's often showing people things that they would never think to search for but are nonetheless interested in. And as these platforms store more and more information about you and the algorithms get more sophisticated, you're gonna get better and better at finding content and brands and businesses that are appealing to you that you might never have thought to search for. Now, search engines aren't going away. In fact, I think they're gonna be even more important than they are today. It's just that more and more often it's gonna be an Algorithm that's doing these searches on your behalf, searching for things that you would never even think to search for...

The internet is moving away from search engines and towards discovery engines.

So I want to talk about what I mean by that and what this means for any brand or business who's looking to get found online.

So this is a trend that's been going on for about a decade now, but it's starting to accelerate recently.

It really started back with social media as well as video platforms like YouTube.

It used to be that you went to YouTube and you searched for what you wanted to watch.

Now you open YouTube and you discover what you're gonna watch.

And of course, all the platforms work this way, but even Google and large language models are starting to move in this direction.

Google's been making a big push for Google Discover and Chat. G b t recently introduced pulse. Both of these products surface content that you might find in a traditional search engine.

However, it's often showing people things that they would never think to search for but are nonetheless interested in.

And as these platforms store more and more information about you and the algorithms get more sophisticated, you're gonna get better and better at finding content and brands and businesses that are appealing to you that you might never have thought to search for.

Now, search engines aren't going away.

In fact, I think they're gonna be even more important than they are today.

It's just that more and more often it's gonna be an Algorithm that's doing these searches on your behalf, searching for things that you would never even think to search for.

So what does this mean if you're a brand or business looking to get found online?

Well, historically, the best strategy has been to create content focused on the things that people are actually searching for.

And that will continue to be a good strategy.

However, the shift towards discovery engines opens up entirely new areas of opportunity for content.

I think these opportunities could be split into two categories.

The first one is information specifically about your business or brand.

You wanna make sure it's easy for people to find the answers to any questions they might have about you.

This is typically gonna be done on your website.

Instead of just having a few bullet points on why people should choose you, you should go in depth with FAQ pages and about pages, case studies, client success stories, testimonials.

You want to arm the algorithm with all the content they could possibly want when selling you to a prospective customer.

In the second category is content that addresses what your customers didn't know.

They didn't know.

This is typically going to be best done on social media sites.

I highly recommend doing it through video. Focus on the type of content that your target audience would find both interesting and helpful.

The internet is moving from search to discovery—here's what that means for your content strategy 👀 Algorithms are finding customers FOR you now #contentmarketing... Search behavior is shifting toward discovery engines where algorithms surface content on behalf of users. Brands should publish detailed FAQs, about pages, case studies, success stories, and testimonials. Content about what customers did not know they did not know is positioned as a fit for social video. Main topics: Brand Proof Pages, Discovery Content, Discovery Engines.

The internet is moving from search to discovery—here's what that means for your content strategy 👀 Algorithms are finding customers FOR you now #contentmarketing #digitalmarketing #businessgrowth

Brand Proof Pages
Discovery Content
Discovery Engines


Traffic from ChatGPT converts at 23 times the rate as traffic from Google. That's the least what a trust found in a recent study they conducted looking at traffic to their own website. The actual conversion rate will depend on your industry. I've seen a handful of studies like this, but I think the lowest I've seen is about eight times the rate of Google traffic. Just wanna talk really quickly about why this is and what you should do about it. The thing is if someone's searching in Google, they only learn about your company once they visit your website. However, in ChatGPT or any other large language model, they're learning about your company and your competitors all inside of the conversation and they're only clicking through to your website once they've decided they wanna do business with you. The entire buyer's journey is happening right there inside the chat conversation. And so even though Google still gets way more traffic, you're much more likely to accept the recommendation from ChatGPT. What's remarkable about this is there are now companies who only get 2 or 3% of their traffic from ChatGPT, but 50% of their conversions. And this trend is really only going in one direction. I think it's too early to say if ChatGPT will be the ultimate winner. I think Google's AI mode still has a chance. But the fact is more and more People are going to be making decisions based on recommendations of large language models...

Traffic from ChatGPT converts at 23 times the rate as traffic from Google.

That's the least what a trust found in a recent study they conducted looking at traffic to their own website.

The actual conversion rate will depend on your industry.

I've seen a handful of studies like this, but I think the lowest I've seen is about eight times the rate of Google traffic. Just wanna talk really quickly about why this is and what you should do about it.

The thing is if someone's searching in Google, they only learn about your company once they visit your website.

However, in ChatGPT or any other large language model, they're learning about your company and your competitors all inside of the conversation and they're only clicking through to your website once they've decided they wanna do business with you.

The entire buyer's journey is happening right there inside the chat conversation.

And so even though Google still gets way more traffic, you're much more likely to accept the recommendation from ChatGPT.

What's remarkable about this is there are now companies who only get 2 or 3% of their traffic from ChatGPT, but 50% of their conversions.

And this trend is really only going in one direction.

I think it's too early to say if ChatGPT will be the ultimate winner.

I think Google's AI mode still has a chance.

But the fact is more and more People are going to be making decisions based on recommendations of large language models. As a business, you or someone on your team should be paying attention to the sources of information that Chat, t and other large language models are using to make a recommendation for either you or your competitors. For each such information source, you wanna make sure you're either being recommended there or you're creating your own content to replace that information source.

ChatGPT traffic converts at 23X Google's rate 📊 Why the buyer's journey changed overnight #ChatGPT #MarketingTrends #BusinessTips In ChatGPT/LLMs, much of the buyer journey may happen inside the conversation before the user clicks through to a website. Businesses should identify sources LLMs use to recommend them or competitors, then either get recommended there or create better owned content to replace that source. Main topics: AI referral conversion, Buyer journey in chat, Source replacement strategy.

AI referral conversion
Buyer journey in chat
Source replacement strategy


OpenAI has just declared war on Google. This week they launched ChatGPT Atlas and it's their own web browser with ChatGPT built into it now what OpenAI have said the point of this browser is to make your online experience more personal. When you are in a website you can open up ChatGPT and ask it to help you find more things and just make your life a lot easier. Take a look at this example I'm currently in ChatGPT Atlas and I'm gonna go on a local website called Lighting Warehouse I'm gonna ask ChatGPT questions and guidance and what that's gonna do is to do the research for me inside the website. As you can see straight away the experience and the way that it's working is so different compared to Chrome. This web browser could have quite huge ramifications for Google obviously OpenAI want to take a piece of that market away from Chrome which is Google's web browser. When ChatGPT Atlas was launched the market overreacted a little bit and everyone started selling off the Google stock it went down 6% but you can see straight away that it has rebounded. Now what this rebound is telling me is that the market aren't really 100% sure how successful this web browser is going to be and how many people are going to start taking It up currently the web browser is only available to Mac users OpenAI. I said that soon they're gonna be launching it to Windows and Android and I'm sure it's gonna come on the phone as well. Go and download ChatGPT Atlas and go try it out yourself and let me know how it works for you.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

ChatGPT Atlas web browser is an absolute game changer.  OpenAI’s new ...


What is the biggest jump in website performance you've ever seen from a single AB test? Lifetime achievement, 1,280% increase. I dumbed down the language, did a ton of customer, non customer interviews, found that the ideal customer profile was wrong, needed to target someone earlier, less experienced. The language on the page was completely mis targeted, shifted. All that was like a lightning strike. Magical to watch. Here's a similar clip from my podcast make it Homer Simpson. Simple, crazy. How many times people have their own made up word for their accessories or their own made up word for things that nobody else would understand except for them? We know that people don't click on things that they don't know where it's gonna take them. A lot of times they're hurting themselves by doing that. The header, you want it to be crystal clear what they're getting, not this long whole bunch of extra words stuffed in there. Learn how to do SEO that gets paying customers at CompactKeywords.com.

“What is the biggest jump in website performance you've ever seen from a single A/B test? “ “Lifetime achievement, 1280% increase. I dumbed down the language... In a reported A/B-test case, the speaker attributes a large lift to customer and non-customer interviews, correcting the target audience, and simplifying misaligned page... Main topics: answer-ready-service-page-checklist, CRO copywriting, Landing page clarity.

“What is the biggest jump in website performance you've ever seen from a single A/B test? “ “Lifetime achievement, 1280% increase. I dumbed down the language.  Did a ton of customer, non-customer interviews found that the ideal customer profile was wrong.” “Needed to target someone earlier, less experienced. The language on the page was completely mistargeted. Shifted all that, was like a lightning strike. Magical to watch.” Here's a similar clip from my podcast.  “Make it Homer Simpson simple.  Crazy how many times people have their own made up word for their accessories or their own made up word for things that nobody else would understand except for them. We know that people don't click on things that they don't know where it's gonna take 'em a lot of times. They're hurting themselves by doing that. The header,  you want it to be crystal clear what they're getting.  Not this long whole bunch of extra words stuffed in there.”  Learn how to do SEO that  gets paying customers  at compactkeywords.com #ecommerce #copywriting #conversionrateoptimization #digitalmarketing

answer-ready-service-page-checklist
CRO copywriting
Landing page clarity


The average person needs seven touch points with your brand or business before they trust you enough to do business with you. You may have heard this before and a recent study from Neil Patel shows that it might be as high as 11 touch points. So what does this mean? It means unless people see you as a commodity, they need to interact with you in some way seven to 11 times, whether that's online, offline, on social media, Google, out in the real world. People aren't gonna immediately trust you the first time they stumble across your brand. It takes time to build trust. Now, in my experience, people will build trust much quicker with a person than they will with a faceless brand. And that's why I recommend all business owners be the face of their business or find someone inside their business who can. People don't connect with brands, they connect with people. So why do people require more touchpoints now than they did before? Well, I don't know, but let's speculate. I think it's because we're spoiled. The truth is your competitor is already out there showing their face, building connections and sharing valuable insights with your potential customers, experts, businesses, brands have just become more accessible and people are adapting to that new reality. It's not enough anymore to just have a website that talks about your products and services. People expect that they can go to TikTok or YouTube or Instagram, search for Your business and learn more about the people inside of it...

The average person needs seven touch points with your brand or business before they trust you enough to do business with you.

You may have heard this before and a recent study from Neil Patel shows that it might be as high as 11 touch points.

So what does this mean?

It means unless people see you as a commodity, they need to interact with you in some way seven to 11 times, whether that's online, offline, on social media, Google, out in the real world.

People aren't gonna immediately trust you the first time they stumble across your brand.

It takes time to build trust.

Now, in my experience, people will build trust much quicker with a person than they will with a faceless brand.

And that's why I recommend all business owners be the face of their business or find someone inside their business who can.

People don't connect with brands, they connect with people.

So why do people require more touchpoints now than they did before?

Well, I don't know, but let's speculate.

I think it's because we're spoiled.

The truth is your competitor is already out there showing their face, building connections and sharing valuable insights with your potential customers, experts, businesses, brands have just become more accessible and people are adapting to that new reality.

It's not enough anymore to just have a website that talks about your products and services.

People expect that they can go to TikTok or YouTube or Instagram, search for Your business and learn more about the people inside of it.

But here's the thing, 90% of businesses are not doing this, or at least they're not doing it well.

It's just the 10% of businesses that are doing it well are raising the expectations of everyone.

But that's the good news.

It means it's really easy to become part of that 10%.

So don't overthink it. Just find some way to work it into your normal routine. Anytime you think of something that might be interesting or useful to your target customer, make a quick video, write a quick post.

It doesn't have to be professional or polished.

It just has to be authentic.

And if you feel like you don't know what you would talk about or you don't have time to repurpose it for all the different platforms, we're already doing this, at least for the small handful of clients I can actually convince to go on video.

90% of businesses are invisible online. Here's why the other 10% are crushing it 👀 #smallbusiness #marketing #businesstips #entrepreneur Buyers may need 7-11 touchpoints before trusting a brand enough to buy, and expectations are rising across search, social, and offline channels. People build trust faster with visible people than faceless brands, so business owners or internal experts should appear in content. Main topics: Founder/person-led content, Trust touchpoints.

Founder/person-led content
Trust touchpoints


ChatGPT. Just announced ChatGPT. Atlas, their own browser, and the browser wars have officially begun. So I wanna catch you up on what's happened so far, tell you why it matters so much who wins the browser wars, and then tell you what I think is gonna happen next. All the big model makers have been playing around with computer use or agentic browsers for a while now, but the first big stand alone AI. Browser was Perplexity's Comet. First you had to pay $200 a month to use it, but just this month they released a free version, and that may or may not have sparked ChatGPT to release their browser immediately after. If you're not familiar with these AI. Browsers or agentic browsers, it's just like a normal web browser, but then it has a side panel where you can chat with a large language model. And most of them can now also take actions on your behalf. So not only can it browse the internet for you, it can also take over your cursor and do actions in the browser itself. Now, right now they're still very slow and kind of limited on what they can do well, but they are improving pretty quickly and I believe we'll get to a point where they become very useful. In fact, as I said in another video, I think we're gonna have another ChatGPT moment once we have a fully agnostic Browser that can truly perform tasks at a human level. We're certainly not there yet, but ChatGPT's browser does look like one step forward compared to Perplexity's comment, at least from the demos. But of course, open A. I. And perplexity are not the only players in this race...

ChatGPT. Just announced ChatGPT.

Atlas, their own browser, and the browser wars have officially begun.

So I wanna catch you up on what's happened so far, tell you why it matters so much who wins the browser wars, and then tell you what I think is gonna happen next. All the big model makers have been playing around with computer use or agentic browsers for a while now, but the first big stand alone AI. Browser was Perplexity's Comet.

First you had to pay $200 a month to use it, but just this month they released a free version, and that may or may not have sparked ChatGPT to release their browser immediately after.

If you're not familiar with these AI. Browsers or agentic browsers, it's just like a normal web browser, but then it has a side panel where you can chat with a large language model.

And most of them can now also take actions on your behalf.

So not only can it browse the internet for you, it can also take over your cursor and do actions in the browser itself.

Now, right now they're still very slow and kind of limited on what they can do well, but they are improving pretty quickly and I believe we'll get to a point where they become very useful.

In fact, as I said in another video, I think we're gonna have another ChatGPT moment once we have a fully agnostic Browser that can truly perform tasks at a human level. We're certainly not there yet, but ChatGPT's browser does look like one step forward compared to Perplexity's comment, at least from the demos.

But of course, open A.

I.

And perplexity are not the only players in this race.

So let's talk about Google and unproxied.

Google, of course, already has their own browser, Chrome, and they have recently added a free version of Gemini in the sidebar.

However, Gemini for Chrome is still very limited.

It's probably the dumbest of the largest language models inside a browser, and it can't take any actions on your behalf. Anthropic are the makers of Claude, and I truly think they have the best agent architecture.

It doesn't look like they're planning on releasing their own browser, but they do have an extension for Chrome.

However, Anthropic has really been targeting the enterprise and developer ecosystem, not so much consumers. While I think they have some of the smartest models, they're also some of the most expensive.

The way I see it though, this is really Google's game to lose. Unlike open A.

I.

And perplexity, they don't have to get people to change browsers. Chrome is already the most popular browser.

And if Anthropic somehow wins, Google still wins because Anthropic's plugin is part of Chrome now.

Google does already have a product called Gemini, which has the same agentic capabilities as comet and Atlas, so I fully expect we're gonna see Google to integrate that into Chrome in the near future.

I should point out that the agentic features in each of these products still requires a paid subscription.

I'm guessing we're still a few years away from these agentic capabilities being so cheap that they could offer them for free.

But why does it matter so much who wins the browser war?

Well, it really comes down to distribution and data.

I think everything really comes down to distribution and data at this point.

It seems that the more capable each of these models become, the more commoditized they become. Eventually, they'll all be sufficiently capable, and people will typically choose whatever model is most convenient for them, not the one that's smartest.

And the one that's most convenient is probably the one that's already inside your default browser.

And I truly believe that once these models become capable enough, anyone using their computer for work will gladly pay for a monthly subscription.

Already in chat G. B. T Atlas you can have multiple tabs open with a separate agent doing a separate task in each tab.

And of course, the other reason is that they want your data.

The data that Google currently collects from Chrome is perhaps their biggest advantage right now. All the model makers want that data to help train their models.

This is why OpenAI is currently giving you a week free of the Pro version if you set Atlas to your default Browser.

Currently it's only available for macOS, but I'm sure we'll see a Windows version soon.

ChatGPT just dropped their own browser & the AI wars are heating up 👀 Why Google might actually lose this one #ChatGPT #AITools #TechNews #BrowserWars AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.


AI market share is crazy. ChatGPT is at 81%, Google's Gemini is at only 3%, perplexity is at 11%, Claude at 1%, Microsoft Copilot at 4%, DeepSeek LOL at point one nine percent. But if you take Google's AI overviews into this, this yellow sliver is ChatGPT. The smaller sliver is all the other AIs. Everything else is Google's AI overviews. Google sends far more traffic than AI. 41%. ChatGPT is only 1.24%. The trick is to target keywords that won't trigger AI overviews, or that AI assistants want to send traffic to. 99% of keywords that trigger AI overviews are informational in intent, so target transactional keywords. Also, optimize for branded web mentions. They make everything improve. And if you want to learn how to do transactional SEO, that gets covered in AI, check out my SEO course at CompactKeywords.com.

AI market share is crazy. ChatGPT is at 81%. Google's Gemini is at only 3%. Perplexity is at 11%. Claude at 1%. Microsoft Copilot at 4%. DeepSeek lol at 0.19%... Branded web mentions are claimed to improve visibility across SEO and AI assistants. Main topics: Branded mentions, Transactional SEO vs AI Overviews.

AI market share is crazy. ChatGPT is at 81%. Google's Gemini is at only 3%. Perplexity is at 11%. Claude at 1%. Microsoft Copilot at 4%. DeepSeek lol at 0.19%. But if you take Google's AI Overviews into this, ChatGPT is a sliver and the other AIs are a sliver of a sliver. Google sends far more traffic than AI, 41%. ChatGPT is only at 0.24%. The trick is to target keywords that won't trigger AI Overviews or that AI assistants want to send traffic to. 99% of keywords that trigger AI Overviews are informational in intent so target transactional keywords. Also optimize for branded web mentions, they make everything improve. And if you want to learn how to do transactional SEO that gets covered in AI, check out my SEO course at compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing

Branded mentions
Transactional SEO vs AI Overviews


the other day Microsoft shared a blog post that gave some guidance how to write content that will give it a better probability of ranking on AI models like ChatGPT now the reason why it's important obviously to know is that Microsoft are one of the big players behind ChatGPT so when they write something like this you have to take notice of it Microsoft told us and what we've been telling people for long is fundamentally SEO is the most important thing to get your content ranked the normal way of doing SEO is still important doing your page titles doing your page descriptions doing your H1s etc if your technical and onsite SEO is not up to par you have no chance the next thing is use descriptive H2 and H3 headings they said write self contained Q&A blocks and also concise paragraphs that can be quoted by themselves the next thing that the blog told us to avoid is writing long blocks of text together which is quite hard to get the information from avoid hiding content in tabs that have to be clicked on fundamentally what the blog post tells us and what we've been telling people all along is that you still have to focus and know traditional SEO to get your content ranked on the AI models.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

Microsoft’s Guide to Optimising Content for AI Search and ChatGPT Mic...


If you're convinced normal SEO isn't critical for getting into ChatGPT, perplexity. Reddit said it had set a trap for perplexity by creating a test post on its site that could only be crawled by Google search engine. It was otherwise not accessible anywhere on the internet. Within hours, perplexity search results had surfaced the content of that test post. Google has failed to stop SERP API. Hi another data scrapers. Perplexity's business model is effectively to take Reddit content from Google search results, then feed it to an AI model and call it a new product. Reddit is suing perplexity over this. There are a ton of tests all revealing the same thing. ChatGPT. He's using Google Search to do SEO that works with AI to get paying customers. Go to CompactKeywords.com.

If you're convinced normal SEO isn't critical for getting into ChatGPT or Perplexity… “Reddit said it had set a trap for Perplexity by creating a test post on its site that... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, Google as AI retrieval source.

If you're convinced normal SEO isn't critical for getting into ChatGPT or Perplexity… “Reddit said it had set a trap for Perplexity by creating a test post on its site that could only be crawled by Google's search engine. It was otherwise not accessible anywhere on the internet. Within hours, Perplexity search results had surfaced the content of that test post.” Google has failed to stop SerpApi and other data scrapers. “Perplexity's business model is effectively to take Reddit content from Google search results then feed it to an AI model and call it a new product.” Reddit is suing Perplexity over this. There are a ton of tests all revealing the same thing… ChatGPT is using Google search. To do SEO that works with AI to get paying customers, go to compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #marketingnews

AI visibility and answer readiness
Google as AI retrieval source


Here are the predictions for how Chatchee PT's new browser Atlas will affect SEO. Atlas needs a lot of improvement. It's not ready for big time yet. Prediction is it won't affect SEO at all. Nothing will change. It won't affect anything for the foreseeable future. Doubt it really makes a dent in terms of adoption. Well all know, Atlas will be fetching from Google so performing well in Google helps you be cited in these AI platform. Chatchee PT Atlas, Gemini and Chrome. Some people are predicting OpenAI to build its own index like what Google has. But OpenAI has already proved to be very bad at dealing with old school SEO spam tactics. So if they stopped using Google, did everything themselves. It could be a crazy free for all for SEOs. But that's unlikely because the SEO community is predicting nothing will change.

Here are the predictions for how ChatGPT's new browser, Atlas, will affect SEO. “Atlas needs a lot of improvement... The creator predicts ChatGPT Atlas will not materially affect SEO soon because adoption is limited and it likely fetches from Google. If OpenAI built its own index and stopped relying on Google, the creator predicts weaker spam defenses could create an SEO free-for-all. Main topics: AI browser SEO impact, AI search spam risk.

Here are the predictions for how ChatGPT's new browser, Atlas, will affect SEO. “Atlas needs a lot of improvement. It's not ready for big time yet.” “Prediction is it won't affect SEO at all.” “Nothing will change.” “It won't affect anything for the foreseeable future.” “Doubt it really makes a dent in terms of adoption.” “Lol no.” “Atlas will be fetching from Google, so performing well in Google helps you be cited in these AI platforms.” Some people are predicting OpenAI to build its own index like what Google has. But OpenAI has already proven to be very bad at dealing with old school SEO spam tactics. So if they stopped using Google, did everything themselves, it could be a crazy free for all for SEOs. But that's unlikely because the SEO community is predicting nothing will change. #technews #searchengineoptimization #generativeengineoptimization #marketingstrategy

AI browser SEO impact
AI search spam risk


People are asking ChatGPT about you. People are hearing about your brand or your business and they're going to ChatGPT to learn more. Historically, people have done this on Google, and they still do. But more and more they're going to ChatGPT, and nine times out of 10, they're just gonna believe whatever ChatGPT says about you. Good news is right now it's incredibly easy to influence what ChatGPT says when people ask about you. So I wanna go over the four easiest ways. The easiest and most effective way is gonna be content on your own website. Make sure you have an about page with everything you would want ChatGPT to say about you. Make sure you have an FAQs page. ChatGPT loves FAQ. Pages. And maybe most effectively, create a page called brand reviews or brand is your company name. Fill that page with a bunch of the best reviews people have written about your company. It's typically very easy to rank for your own brand name plus the word reviews on Google. And that's typically one of the first things ChatGPT will search for. Second one is a tip that comes from Joy Hawkins of Sterling Sky. She says to do an AMA on Reddit. So this is where you go to the main subreddit of your industry, talk to the moderators of that subreddit, and just ask if you can do an AMA or an ask me anything And as long as they're okay with it, you just make a post introducing yourself and why you're an expert in that industry, and then you devote a day to answering any questions people have...

People are asking ChatGPT about you.

People are hearing about your brand or your business and they're going to ChatGPT to learn more. Historically, people have done this on Google, and they still do.

But more and more they're going to ChatGPT, and nine times out of 10, they're just gonna believe whatever ChatGPT says about you. Good news is right now it's incredibly easy to influence what ChatGPT says when people ask about you.

So I wanna go over the four easiest ways.

The easiest and most effective way is gonna be content on your own website. Make sure you have an about page with everything you would want ChatGPT to say about you. Make sure you have an FAQs page.

ChatGPT loves FAQ. Pages.

And maybe most effectively, create a page called brand reviews or brand is your company name. Fill that page with a bunch of the best reviews people have written about your company.

It's typically very easy to rank for your own brand name plus the word reviews on Google.

And that's typically one of the first things ChatGPT will search for.

Second one is a tip that comes from Joy Hawkins of Sterling Sky. She says to do an AMA on Reddit.

So this is where you go to the main subreddit of your industry, talk to the moderators of that subreddit, and just ask if you can do an AMA or an ask me anything And as long as they're okay with it, you just make a post introducing yourself and why you're an expert in that industry, and then you devote a day to answering any questions people have. Make sure your brand name is in the title of the post, and as long as the subreddit gets some attention, it'll easily rank for your own brand name.

Google's AI especially loves Reddit.

ChatGPT used to love Reddit.

I wouldn't be surprised if it came back around.

The third method is to put out a press release. Press releases typically don't rank well for competitive terms, but for branded terms they can be very effective.

ChatGPT especially loves press releases. Just like the content on your website or the content you post to Reddit.

It doesn't care that you wrote the content, it'll just repeat it back verbatim.

And the last method is social media. Make content and post it to all the platforms.

The most commonly cited platforms are LinkedIn, Medium, and YouTube.

But if you're putting in the work to make the content, you might as well post it everywhere.

People are Googling you on ChatGPT rn 👀 Here's how to control what it says about you (before it's too late) #ChatGPT #PersonalBranding #DigitalMarketing #SEO An about page, FAQ page, and branded reviews page can influence what ChatGPT says about a business, especially if the reviews page ranks for brand + reviews. A transparent Reddit AMA with the brand name in the title may rank for branded searches and influence AI answers when it is genuinely relevant. Press releases may be more plausible for branded terms than competitive terms and may be repeated by ChatGPT when surfaced...

Branded AI answers
Owned branded review pages
Press releases for branded terms
Reddit AMA for branded visibility


The Legacy Builder program does not teach you digital marketing. If you go on TikTok in South Africa, it's very hard to miss hundreds and hundreds of South Africans promoting this thing called the Legacy Builder program. What people tell you in these videos, and they're very persuasive, they say that you can almost quit your current job. You can earn a side hustle. You only have to work two hours a day and you can earn dollars. Number one, when people start giving you these promises, you have to be very skeptical about it. The second thing is this course, all it does, it shows you how to resell the course. In other words, you pay money, you get the master resell rights, and then you can sell it further to someone else. It doesn't teach you digital marketing in terms of the sense that you can get a job with the digital marketing. It just doesn't. Take a look at the course outline below over there. It doesn't say anything about teaching you SEO. It doesn't teach you anything about Google Ads. It doesn't teach you much about social media at all. Again, all it's showing you is how to resell the course. I've spoken to a lot of people and they've bought this course thinking, wow, they're gonna learn digital marketing and get a job with it. This course is definitely not going to give you anything. It's going to help you get a job. With it. So please just be very careful about the Legacy Builder program. It's not teaching you digital marketing. It's definitely not going to give you a career in digital marketing...

The Legacy Builder program does not teach you digital marketing. If you go on TikTok in South Africa, it's very hard to miss hundreds and hundreds of South Africans promoting this thing called the Legacy Builder program. What people tell you in these videos, and they're very persuasive, they say that you can almost quit your current job. You can earn a side hustle.

You only have to work two hours a day and you can earn dollars. Number one, when people start giving you these promises, you have to be very skeptical about it. The second thing is this course, all it does, it shows you how to resell the course. In other words, you pay money, you get the master resell rights, and then you can sell it further to someone else.

It doesn't teach you digital marketing in terms of the sense that you can get a job with the digital marketing. It just doesn't. Take a look at the course outline below over there. It doesn't say anything about teaching you SEO.

It doesn't teach you anything about Google Ads. It doesn't teach you much about social media at all. Again, all it's showing you is how to resell the course. I've spoken to a lot of people and they've bought this course thinking, wow, they're gonna learn digital marketing and get a job with it.

This course is definitely not going to give you anything. It's going to help you get a job. With it. So please just be very careful about the Legacy Builder program.

It's not teaching you digital marketing. It's definitely not going to give you a career in digital marketing. All it's doing is giving you a way to resell the program to other gullible people.

Social growth depends on repeated useful content and distribution mechanics rather than posting without a clear value reason. Main topics: Social content value and distribution.

The Legacy Builders Program does not teach you digital marketing  The...


So in Google Business Profile, somebody sending you a message to say that you will continue to get these fake one-star reviews unless you pay some money or do something. So we're talking about extortion scams. So this is being flagged by lots of different people, but I am reading up on it now on the Search Engine Roundtable website. And they very helpfully link through to a new form on the Google Business Profile Community Forum Hub place. So there is a page that explains what you need to do, what evidence you're going to need to provide. So if you are a business that has been very sadly and horribly affected by this, and I'm seeing quite a few in the forum, you go ahead, read this page, make sure you've got all of the evidence, and then you go to the merchant extortion report form, fill it in. And then, you know, these are all going to be, I imagine, at this point, manually reviewed by someone on the team. So I hope that's not happening to you. But if it is, then support is there in the form that there is this new form. So go ahead and fill that in. And I hope it gets sorted. Yeah, this is such an annoying thing. It's like, they're putting these like, you'll get a flood of these one star reviews. And then they'll be like, yeah, contact us if you want to remove these. And I guess they're like, people are paying? You're like, oh, man, okay, I guess it got to pay the ransom.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

🚨 Review extortion is real: scammers leave 1-star reviews, then deman...


YouTube is the most click site from search engines. Take any video testimonial you have, put it on YouTube. Make videos with these titles is your brand name legit? Your brand name review is your brand name a scam? Your testimonials show and answer these questions that possible customers might have. If you don't have video testimonials, transcribe the speech into English.

YouTube is the most clicked site from search engines. Take any video testimonial you have, put it on YouTube. Make videos with these titles... Naming and wording can change perception, memorability, and willingness to engage with an offer or product. Main topics: Naming and positioning as conversion framing, YouTube testimonial SEO.

YouTube is the most clicked site from search engines. Take any video testimonial you have, put it on YouTube. Make videos with these titles... “Is your brand name legit?” “Your brand name review.” “Is your brand name a scam?” Your testimonials show and answer these questions that possible customers might have. If you don't have video testimonials, read written testimonials in an engaging way. “Your brand worth buying?” “Your brand alternative?” You can even share alternatives to your brand, compare them to your brand, and at least you control the narrative. Learn SEO that gets customers at compactkeywords.com #seotips #generativeengineoptimization #searchengineoptimization #ecommerce


It's funny how all these old SEO factors starting to matter again I have a few other videos talking about how press releases are again very effective I wanna talk about another one today nap consistency nap stands for name, address and phone number in the early days of SEO it was very important that your name, and phone number were exactly the same in every business directory otherwise Google wouldn't be able to tell it was the same business also back then business directories were important for ranking even if people never used the directories. Well recently I was watching Darren Shaw's White Spark Local Update podcast which I highly recommend and he pointed out the nap consistency once again matters in ChatGPT but for slightly different reasons the thing is when you use ChatGPT to get information about a business it's very hard to predict where that information is gonna come from and it's not uncommon for ChatGPT to pull important information like your name, address and phone number from some obscure directory so that information is inconsistent your potential customers could be getting sent to the wrong address. However, in that episode of Darren's podcast he pointed out how easy it is to find and fix these inconsistencies you see unlike a traditional SEO where you would have to have some tool that found all these inconsistencies and ChatGPT you Can just ask it. He recommends you start by asking what are all the addresses or what are all the phone numbers you can find for this business? It comes back with any old or incorrect addresses or phone numbers...

It's funny how all these old SEO factors starting to matter again I have a few other videos talking about how press releases are again very effective I wanna talk about another one today nap consistency nap stands for name, address and phone number in the early days of SEO it was very important that your name, and phone number were exactly the same in every business directory otherwise Google wouldn't be able to tell it was the same business also back then business directories were important for ranking even if people never used the directories.

Well recently I was watching Darren Shaw's White Spark Local Update podcast which I highly recommend and he pointed out the nap consistency once again matters in ChatGPT but for slightly different reasons the thing is when you use ChatGPT to get information about a business it's very hard to predict where that information is gonna come from and it's not uncommon for ChatGPT to pull important information like your name, address and phone number from some obscure directory so that information is inconsistent your potential customers could be getting sent to the wrong address.

However, in that episode of Darren's podcast he pointed out how easy it is to find and fix these inconsistencies you see unlike a traditional SEO where you would have to have some tool that found all these inconsistencies and ChatGPT you Can just ask it. He recommends you start by asking what are all the addresses or what are all the phone numbers you can find for this business?

It comes back with any old or incorrect addresses or phone numbers.

You can ask where did you find that address or phone number and ChatGPT should be able to tell you.

If not, just go to Google, search the incorrect address or phone number with your business name. Often Google's more reliable for this kind of thing. We've already incorporated this into our onboarding process for new clients.

So big thanks to Darren. Go check out his podcast. Tell him t J sent you.

Old SEO tactics are back and NAP consistency matters again bc of ChatGPT 😅 Ask it for all your business addresses - if something's wrong, ask where it found it... Name-address-phone consistency matters again because ChatGPT may pull business details from obscure directories and show wrong contact/location information. Incorrect NAP details found by ChatGPT can be traced by asking where it found them or searching Google for the wrong value plus the business name. Main topics: Local data cleanup workflow, NAP consistency for AI.

Old SEO tactics are back and NAP consistency matters again bc of ChatGPT 😅 Ask it for all your business addresses - if something's wrong, ask where it found it. Game changer for local businesses #SEO #ChatGPT #LocalBusiness #MarketingTips #BusinessOwner

Local data cleanup workflow
NAP consistency for AI


You do not need and you do not want comments on your WordPress website. There are a number of reasons why. No. 1, spam issues. No. 2, security issues. Next issue over there is SEO problems. If Google starts seeing some of these spammy links, they can start flagging your website and No. 4, performance issues. The first thing that you have to do is go into your plug in section on your word press websites, then search for comments. You're gonna see that first one that comes up. There's called disable comments. The developer is called WP Developer. The first thing that you have to do is just delete all the current comments. Then the next that you can do is turn off comments all together. Give it a few seconds, refresh it and you're gonna see like in this website, all the comments will be deleted and you're not gonna get comments further on. Keep on following us for more free tips.

How to Delete and Disable WordPress Comments If your website doesn’t ...


This is how you schedule a search term report inside of Google Ads. As you know by now, and I've made so many videos about it, the most important thing inside your Google Ads is looking at your search term report. The reason why the search term report is so important is that you only want to pay for clicks that are coming at your website where people are looking for what you have to offer in your Google Ads account. Go to insights and reports, then go to the search term reports on the right hand side on that download button, scroll down and it's gonna say schedule a report. You can schedule the report how often you wanted to come. You can say daily, weekly, etc. You can also say the format that you want that report. Whoever uses Google Ads, you have to be on that search term report as often as you can. Once you start doing it more and more often, it becomes quick and becomes simple. But don't skip out on this at all. It is the most important thing inside your Google Ads.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Schedule Search Term Reports in Google Ads Search term reports are on...


Accidental Geo blocking is a scarily common problem with websites. As in you accidentally have your site blocked in certain locations. This is NBC New York. Com, blocked in Finland, in Germany, in Italy. Italy, in Norway. Was it intentional? Maybe not. It's available in Japan, in Mexico, in New Zealand, but not in Italy, not in Germany. Doesn't make sense. Accidental geoblocking is so common. Sites or even web apps accidentally leave so much traffic on the table. You can check yours for free at Geoblock. Net. If you, if yours is blocked, the most common reasons are CDN settings, security plugins, 3rd party scripts, accidental compliance filters and server configuration. Fix this before doing aggressive SEO and learn how to do aggressive SEO that gets paying customers at compactkeywords.com.

Accidental geoblocking is a scarily common problem with websites. As in you accidentally have your site blocked in certain locations... Accidental geoblocking can block website traffic from specific countries because of CDN, plugin, script, compliance, or server settings. Main topics: Accidental geoblocking.

Accidental geoblocking is a scarily common problem with websites.  As in you accidentally have your site blocked in certain locations.   Today we’re looking at NBC New York - blocked in Finland, in Germany,  in Italy,  in Norway. Was it intentional? Maybe not. It's available in Japan, in Mexico, in New Zealand… but not in Italy,  not in Germany. Doesn't make sense.  Accidental geoblocking is so common. Sites, or even web apps accidentally leave so much traffic on the table.  You can check yours for free at geoblock.net  If yours is blocked, the most common reasons are CDN settings, security plugins, third party scripts, accidental compliance filters, and server configuration.  Fix accidental geoblocking before doing aggressive SEO.  And learn how to do aggressive SEO that gets paying customers at  compactkeywords.com #searchengineoptimization #digitalmarketing #technicalseo #seotips


Three ways of reframing your price 12 a year becomes three dollars and forty five cents a day. 7:00 20 for the team becomes $5 per employee. $12 a week becomes three lattes a week. Using a smaller font for the price makes it seem like less money. Dollar signs trigger pain of pain. Leaving dollar signs off signage can persuade more people to buy, as it reduces association with losing money. Abbreviated numbers appear you're smaller. Numbers in red feel like a bargain. By the way, the opposite for these things is true. If you want your numbers to appear larger, don't shorten them. Use the long version. And keep in mind that high prices makes us believe it's higher quality.

Pricing tricks to reframe your price and get more sales: $1,200 a year becomes $3.45 a day. $720 for the team becomes $5 per employee. $12 a week becomes three lattes a week... Pricing perception changes when the same price is framed by unit, frequency, comparison, or visual presentation. Main topics: Pricing presentation and framing.

Pricing tricks to reframe your price and get more sales: $1,200 a year becomes $3.45 a day. $720 for the team becomes $5 per employee. $12 a week becomes three lattes a week.  Using a smaller font for the price makes it seem like less money. Dollar signs trigger pain of paying. Leaving dollar signs off signage can persuade more people to buy as it reduces association with losing money. Abbreviated numbers appear smaller.  Numbers in red feel like a bargain.  By the way, the opposite for these things is true.  If you want your numbers to appear larger, don't shorten them. Use the long version. And keep in mind that high prices make us believe something is higher quality. #entrepreneurship #sales #digitalmarketing #business


Turns out ChatGPT loves fresh content. ChatGPT is way more likely to cite content that has been published in the last three months, six months, or at least this year. Now, of course, Google also loves fresh content, but ChatGPT really loves it. So if you want to be cited by large language models, you need to have a fresh content, or at least content that ChatGPT thinks is fresh. So here's three things you can do to keep your content fresh without rewriting all of it. Now, your first thought might be why don't I just change the publish date every day? But as any SEO can tell you, Google has already caught on to this. Merely changing the publish date isn't enough. You do have to update the content, but you actually don't have to update it that much. But I'll get back to that. My first tip is to include the year in the title of any post where it makes sense. And this isn't just effective for ranking, people also prefer articles that were written this year. You see this on YouTube videos a lot. It's because it's effective. My second tip at the end of each year, do a site search for the current year. So at the end of 2025, you're gonna go to Google, type site colon your domain name 2025. This will pull up every page on your website with 2025 in the content. Now, while it's tempting to just update That to 2026 and call it a day. That's not quite enough. You're gonna need to change the content at least a little bit. Find a way to either add a new paragraph or change a few sentences with some updated information...

Turns out ChatGPT loves fresh content.

ChatGPT is way more likely to cite content that has been published in the last three months, six months, or at least this year.

Now, of course, Google also loves fresh content, but ChatGPT really loves it.

So if you want to be cited by large language models, you need to have a fresh content, or at least content that ChatGPT thinks is fresh.

So here's three things you can do to keep your content fresh without rewriting all of it.

Now, your first thought might be why don't I just change the publish date every day?

But as any SEO can tell you, Google has already caught on to this. Merely changing the publish date isn't enough.

You do have to update the content, but you actually don't have to update it that much.

But I'll get back to that. My first tip is to include the year in the title of any post where it makes sense.

And this isn't just effective for ranking, people also prefer articles that were written this year.

You see this on YouTube videos a lot.

It's because it's effective. My second tip at the end of each year, do a site search for the current year.

So at the end of 2025, you're gonna go to Google, type site colon your domain name 2025.

This will pull up every page on your website with 2025 in the content.

Now, while it's tempting to just update That to 2026 and call it a day.

That's not quite enough.

You're gonna need to change the content at least a little bit. Find a way to either add a new paragraph or change a few sentences with some updated information.

And my third tip for any really important articles, include a section at the top with up to date information, and then update that section every month, every three months, whatever makes sense.

And of course, don't forget to update the published date.

ChatGPT is WAY more likely to cite content from this year. Here's how to fake freshness without rewriting everything 👀 #ChatGPT #ContentMarketing #SEO #AISearch ChatGPT/LLMs are claimed to be more likely to cite content published or updated recently, especially within the last three to six months or current year. Important articles can include a top section for current information that is updated monthly or quarterly. Main topics: Annual content refresh, Content freshness for AI visibility, Freshness modules.

Annual content refresh
Content freshness for AI visibility
Freshness modules


What should never be automated in SEO? The No. 1 answer might surprise you. Lots of people are obsessed with aggressive amounts of AI writing because they get results like this. The No. 1 thing that should not be automated said by pretty much every commenter, s C. O. Writing. At first I thought the new version of ChatGPT was quite good until I actually tried working with it and realized L m simply cannot think. It has no idea of the logical flow of things or what makes anything good. This graph looks cool until I show you the rest of it. Here's what happened. This company was putting out mass amounts of AI generated articles. Google pushed a new update, but Bam, do not automate. Helpful, straight to the point writing really baffles me. How many sites make the user read paragraphs for a few points? Within the first few lines, they should already have the answer. This person put up a whole post how adding TLDR boosted my conversions by 33%. For articles, I added a short 2 to 3 sentence summary at the top giving the main points right away. For product pages, I wrote a quick summary of the products features and benefits. Place right under the title, Never Automate the content. To learn how to do SEO that actually gets paying customers, go to CompactKeywords.com.

What should never be automated in SEO? The number one answer might surprise you. A lot of people are obsessed with using aggressive amounts of AI writing because it gets great... Mass AI-generated SEO content can be vulnerable to Google updates, deindexing, and quality failures. Short TLDR summaries near the top of pages are presented as a way to answer users faster and improve conversions. Main topics: AI content risk, Content summaries.

What should never be automated in SEO? The number one answer might surprise you. A lot of people are obsessed with using aggressive amounts of AI writing because it gets great initial results. But the number one thing that should not be automated, according to nearly everyone in the SEO community… SEO writing. One SEO summed it up perfectly: “At first, I thought the new version of ChatGPT was quite good until I actually tried working with it and realized LLMs simply cannot think. They don’t understand logical flow or what makes content genuinely good.” There was even a company that pumped out tons of AI-generated articles. Everything looked fine… until Google rolled out a new update. Their traffic completely tanked. Another SEO: “Don’t automate helpful, straight-to-the-point writing. It’s surprising how many sites make users read paragraphs just to get a few key points. Within the first few lines, the reader should already have the answer. One marketer shared how simply adding a TL;DR boosted conversions by 33%. For articles, they added a short two-to-three sentence summary at the top with the main points. For product pages, they wrote a quick summary of the product’s features and benefits right under the title. Never automate the content. If you want to learn how to do SEO that actually gets paying customers, go to compactkeywords.com #searchengineoptimization #performancemarketing #digitalmarketing #seotips


Here's a great free Chrome plugin that I found called colourzilla. What colourzilla is is that it's a free colour picker. The way that it works is on any website or any image that I'm on, all I have to do is go into the plugin and start using it and it's gonna give me that Htm L code of the colour that I need. I can go into any platform. I'm just gonna show you, for example, in Canva, I use that colour that's been selected, paste it in and bang, check at that. It's 100% free to use. Go check it out yourself. It really is great.

Creative production improves when tools are chosen for the specific editing, prompt, design, or repurposing job instead of as generic software. Main topics: Creative production tool workflow.

ColorZilla is The Best Chrome Plugin for Picking Colours ColorZilla i...


Lots of people are making fun of this San Francisco woman, but it's actually a really inspiring story. Yes, she charges $30,000 to name your baby. This is her website, a global name consultancy specializing in bespoke naming services that combine creativity, branding expertise and cultural insights to craft meaningful names that reflect your child's unique identity and legacy. 1. She started this as a hobby during one of her toughest life periods. 2. She was originally charging 100 dollars at an exclusive VC dinner. A friend told her to tell the VC she charges 15 hundred dollars. The vcs didn't blink. Her prices kept rising. 3, she gets a lot of clients from content that makes fun of her. Now she has a portfolio of over 500 children named. So pursue your hobbies. Don't be afraid to be made fun of and seriously, charge more.

Lots of people are making fun of this San Francisco woman, @What's in a Baby Name, but it's actually a really inspiring story. Yes, she charges $30,000 to name your baby... Naming and wording can change perception, memorability, and willingness to engage with an offer or product. Main topics: Naming and positioning as conversion framing.

Lots of people are making fun of this San Francisco woman, @What's in a Baby Name, but it's actually a really inspiring story. Yes, she charges $30,000 to name your baby. This is her website. “A global name consultancy specializing in bespoke naming services that combine creativity, branding expertise, and cultural insights to craft meaningful names that reflect your child's unique identity and legacy.” One, she started this as a hobby during one of her toughest life periods. Two, she was originally charging $100. At an exclusive VC dinner, a friend told her to tell the VCs she charges $1,500. The VCs didn't blink. Her prices kept rising. Three, she gets a lot of clients from content that makes fun of her. Now, she has a portfolio of over 500 children named. So pursue your hobbies, don't be afraid to be made fun of, and seriously charge more. #entrepreneurship #motivation #business #buildinpublic