If you do anything on social media, Google just dropped the most important announcement of 2026. For the first time ever, you're gonna be able to see actual data about how your social media posts performed on Google Search. You'll be able to see exactly what people typed into Google before your social media post appeared, where your post ranked in the search results, and how many people clicked through. This is all coming to Google Search Console in the next week. Google Search Console has always been by far the best data source for SEO, and now we're finally getting it for social. But TJ, why would I care about how my social media posts are performing in Google? I'll tell you why. First of all, the traffic you get from Google is the highest value traffic you can get. It's people who are currently searching for exactly what you're talking about. If you're a brand, this is often someone specifically searching for the product or service you sell. And you can probably get a lot more traffic from search than you think. You just haven't been focusing on SEO on social. But here's the thing, neither have your competitors, which means there's almost no competition. We've been optimizing our social media posts and our client social media posts for search and often get a large percentage of our traffic from search, even on brand new channels. But up until now, we've been doing it all completely blind...

If you do anything on social media, Google just dropped the most important announcement of 2026. For the first time ever, you're gonna be able to see actual data about how your social media posts performed on Google Search. You'll be able to see exactly what people typed into Google before your social media post appeared, where your post ranked in the search results, and how many people clicked through.

This is all coming to Google Search Console in the next week. Google Search Console has always been by far the best data source for SEO, and now we're finally getting it for social.

But TJ, why would I care about how my social media posts are performing in Google? I'll tell you why. First of all, the traffic you get from Google is the highest value traffic you can get. It's people who are currently searching for exactly what you're talking about. If you're a brand, this is often someone specifically searching for the product or service you sell. And you can probably get a lot more traffic from search than you think. You just haven't been focusing on SEO on social. But here's the thing, neither have your competitors, which means there's almost no competition.

We've been optimizing our social media posts and our client social media posts for search and often get a large percentage of our traffic from search, even on brand new channels. But up until now, we've been doing it all completely blind.

Now that we'll be able to see the exact searches people are typing into Google before our social media posts appear, the terms where we were at the bottom of page one or the top of page two, and if only we were a little more optimized, we'd be getting a ton of traffic. There are going to be some real opportunities to increase how much traffic we get from search, and I'll explain how to do that in a second.

But that's not even the main reason you should be excited about this. The main reason is that social media posts can influence AI responses. But before you can influence AI responses, you have to show up in a search engine. So any data that helps you more reliably show up in search engines is also gonna help you more reliably influence AI responses. Specifically, getting the AI to recommend your brand instead of your competitors.

All of this is rolling out this week, so let me explain how to set it up and then how you can use that data to rank better.

Go to Google Search Console and then in the top left choose Add a property. Once this is set up, in addition to being able to connect your website, you will also be able to connect your Instagram, X, TikTok, and YouTube account. By the way, if you haven't yet connected your website domain, do that first.

Once connected, you'll be able to see which posts are showing up in search, but more importantly, what people were typing in the search before those posts appeared. And for each query, you'll be able to see how many clicks your post got and how many impressions. An impression just means you showed up in the result set, whether or not someone clicked on it.

And even though clicks is what we ultimately care about, impressions is what's gonna give you the most information. Even if you're ranking too low to get a significant amount of clicks, getting an impression means you are ranking for that term. And if you're getting a lot of impressions but not a lot of clicks, it means if you were just ranking a bit better, you would be getting a lot of clicks.

Take note of the types of terms you're getting a lot of impressions for. These are the first terms you want to optimize for. They're your biggest opportunities. You can either optimize whatever existing post is already getting those impressions, or just make a new post.

Optimize for those terms. Google is already telling you they trust your channel for this term. But how do you optimize for a term on social media? It's easy. You just put that term at the front of your title, caption, or tweet. That's it. Do that and you'll be doing social media SEO better than 99% of people.

How to track social media posts in Google Search Console. New this we...


Holy guacamole. Google Search Console is showing performance from Instagram, TikTok, X, YouTube. If you are making videos, you can use Google Search Console to see people finding your videos from search. Same with X posts. These are the most clicked websites in Google. They all take video. This is a slow rollout, but if you want to see if you have it, go to Google Search Console, click this part, click Add property. If you have it, it will show up here. Then all you'll have to do is verify ownership. Absolutely massive. If you are any sort of creator, this is huge.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

Google Search Console is showing performance from Instagram, TikTok, ...


Watch this. If you go to your Google Business Profile, click post, add post, add a picture from a real job, a description about it, and include a service area and an outcome. You're more likely to get cited in Google's new AI mode for local questions and businesses that post a couple times a week see 34% more engagement. Comment SEO if you want more help ranking higher.

The creator recommends structuring a Google Business Profile post around a real job, a description, the service area, and the outcome; the passage does not prove that this... Main topics: google-business-profile-visibility-audit.

Do this on your Google Business Profile to show up in Google’s new AI...


Watch this. If you go to your Google Search Console, click Performance, then Pages. Find a page or a blog that gets a lot of clicks. Like for us, our AI visibility checker is pretty popular. Open that in a new tab and turn on average position and go over to Queries. Sort by position and find keywords between 11 and 20. Find one with a lot of impressions that targets a main service like roof repair Tulsa. Click on it to see which page is ranking for it. Then go to your high performing page and find a place to add a link to it. This passes authority from a page Google already trusts to a page that Google's not so sure about, which helps it rank higher, which makes you more money. If it's too much work, just give us a call and follow for more.

High-click pages can be used to pass internal authority to service pages that are already getting impressions but ranking around positions 11–20. Main topics: Search Console authority-pass internal links.

The Easiest SEO Trick to Rank Higher on Google (FAST) This trick uses...


If you want to rank on the first page of Google, do this tonight. If you go to your Google Search Console, like performance, then pages, find a page or a blog that gets a lot of clicks. Like for us, our AI visibility checker is pretty popular. Open that in a new tab, then turn on average position and go to queries, sort by position and find keywords between 11 and 20, and find one with a lot of impressions that targets a main service you have, like roof repair Dallas. Click on that keyword to see which page is ranking for it, and go to your high performing page and find a place to add a link to it. Like here, we added a link to our Tulsa SEO page to help it rank. This passes authority from a page Google already trusts to a page it's not so sure about yet, which helps it rank higher, which makes you more money. Save this for later and follow for more.

The source describes internal links from pages Google already trusts as a way to help uncertain service pages rank higher. Main topics: Internal linking from trusted pages.

Rank #1 on Google (FAST) If you want to rank on the first page of Goo...


If you're asking AI what to write, you will never come up in AI search. Don't ask AI to copy what ranks. Google is deliberately trying to wipe out copycats. You need to add what we call information gain. Information gain is information only you know. If you just take what's already ranking and rewrite it, you've added zilch, zero, nothing, no information gain. Information gain is the difference between what Google already knows, what people have already said, versus what new information you're contributing. They patented it, it's pretty cool, you can read it if you want. But the TLDR is that if you have zero information gain, it will not pull you in AI search. You need to share your unique data, your unique experiences, stories, frankly, whatever the hell, or else you will not come up in AI search.

AI-search content needs information gain: unique data, experiences, stories, or other knowledge that is not already present in ranking pages. Main topics: Information gain for AI search.

Google wipes out copycats. Use AI to write, not come up with content ...


Everyone is calling this shift from SEO to GEO. It's bigger than that. For 20 years, we would optimize for the algorithm that we can measure. Now we optimize for what the person needed. All along, Google's been inching towards that the whole time. AI just closed the gap across 22 companies we track these coming from. A search went from 3.1% to 7.4% in a single year. Doubled. And those were the early movers, the ones who started back when most people were still debating whether any of this matter. So what does this mean for you? If you're building real content that answers real questions for people, you're not behind, you're ahead. You just have to reformat it. For the new surface, here's exactly what to do. This week, take your five highest traffic pages open and to the public. For each one's core topic, find the top 10 what, when, where, why? Questions. Pick three that match a want to know or a want to buy moment. Write a clean FAQ section at the bottom of each page, answering those three exact questions. Someone would say to AI

Reported AI-search lead attribution and a workflow for adapting high-traffic pages with intent-matched FAQs The creator proposes adding FAQ sections to high-traffic pages using selected question patterns associated with informational or commercial intent. The creator reports that the share of leads attributed to AI search increased from 3.1% to 7.4% across 22 tracked companies in one year. The creator argues that existing content which answers real user questions can be adapted for AI-search interfaces rather than replaced entirely. Main topics: ai-search, faq-content.


This guy knows nothing about SEO, and he just ranked on Google in one week. I'm going to show you what he did, but first hear the receipts. He's showing up in AI Overviews, on page one of Google organically, and on Google Maps, all for the same keyword. And he did all of this without getting backlinks or doing keyword research. So how did he get these amazing results? He stopped thinking about keywords and started thinking like his customers. What questions were they actually typing into Google? He used findquestions.com to figure out the questions his customers were actually asking. Then he used this prompt, which you can find in the comments. He took what AI wrote, added photos, added some internal links, and posted it on his website.

Literally steal this guys strategy 😂 Customer questions can become fast-ranking content when paired with AI drafting, photos, internal links, and website publication. Main topics: Customer-question SEO without backlinks.

Literally steal this guys strategy 😂


This is a huge mistake many businesses make. They started their social media, but then they abandoned their account years ago. And I get it, many of them just think that nobody cares to follow Bob the Plumber. But in 2026, there's a much more important reason to continue posting on your social media: proof of life. Because when AI recommends your business, the first thing people will do is they'll go to Google and they'll search your brand name, and they're gonna check your social accounts. If those social channels look totally dead, that's a red flag. And we know Google cares too, because they're pulling social media feeds into the Google business profile. So for all you businesses that have been ignoring your social media account, it's time to bring them back to life. And follow me for more SEO advice.

Active social profiles act as proof of life after AI recommends a business because prospects may search the brand and inspect social channels. Main topics: Social proof of life for AI-recommended businesses.

It’s 2026. You need to stop ignoring your business’s social media acc...


I get what you're saying, but you are so fucking wrong. Everyone and their grandma are going after the really big keywords that are getting a lot of volume, that are hard. Sure, if you ranked for that keyword, it would absolutely change your life, but you're not, and here's why. Most of the sites ranking for these keywords have a ton of backlinks, and you're not gonna spend the time or money to do that, and you're never gonna rank. Here's why you should go after low volume, low difficulty keywords. It's actually a genius strategy. A low difficulty keyword that's very easy to rank for doesn't get that much traffic, which means most of the people aren't gonna go after this keyword, which is what makes it easy. A keyword like, "How long does it take to learn SEO optimization?" is really great, and you can actually make a lot of money from those 70 people. And you can rank for hundreds of keywords like this, which actually gets you more traffic than that big keyword.

Do you want to rank or not? 😂 Low-volume, low-difficulty keywords can compound into more total traffic than chasing one difficult head term. Main topics: Low-volume keyword portfolio strategy.

Do you want to rank or not? 😂


Most marketers track the wrong metrics. Here's the two you need to actually tell if your business is making money. Every dashboard is loaded with numbers. ROAS, CTR, CBM, and they're not useless. They tell you if a campaign works, but they don't tell you if your business is healthy. You can have a 5x ROAS on ads and still be losing money in the long run because the customers you acquire don't come back. Those are transaction metrics. They measure one moment. The metrics that actually matter measure the whole customer relationship. There are two of them. The first is LTV. What the customer's worth over the entire relationship. The second is CAC. What it costs to bring them in and the ratio between them, CAC to LTV, is the single most important formula in almost any business. But here's the catch. You can't track LTV and CAC without a system that's collecting the whole customer journey in one place. And that's why operators using platforms like high-level, which we partner with, have these numbers because their CRM, their email, their SMS, their automations are all logging into the same customer records. Once you can actually see LTV and CAC, the whole question changes. It's not, how do I make this ad work harder? It's how do I make this relationship deeper, longer, or valuable? That means responding to leads in the first five minutes, segmenting customers by what they actually did, generating reviews to lower your next customer acquisition. The metrics drive the actions. The actions compound the metrics. Understanding this is where the real money lives.

ROAS, CTR, and CPM can diagnose campaigns, but LTV and CAC are needed to understand whether the business relationship is profitable. Main topics: LTV and CAC over transaction metrics.

You can't track LTV or customer acquisition cost without a system col...


Tracking LTV and CAC requires a system that collects CRM, email, SMS, automations, and customer activity into unified customer records. Main topics: Unified customer journey measurement.


Without being greedy, tell me exactly how much money you need right now to solve all of your problems. How many customers is that? Let me know in the comments and be honest. Like, how many do you actually need? The next video I post will show you how to make that much money with your business. Bye.

Be HONEST A revenue target becomes more actionable when translated into the exact number of customers required to solve the business problem. Main topics: Revenue goal to customer-count framing.

Be HONEST


Did you see Google's new post about GEO as SEO? And they're both the same thing. This was going viral in the SEO world. Everybody was talking about this. Yeah, yeah. There's this non stop debate about SEO versus GEO. Whether or not getting recommended in AI. Really just search engine optimization. What's Rand's take on this? What did you call it when you wanted to appear in a featured snippet before AI overviews or an instant answer? I called it a SEO. I just don't see the difference. It's like saying, because this website uses Javascript, we're doing Javascript website SEO. Just SEO, man. Is it changing their perception of your brand? Sounds like SEO to me. I told you this the first time you came on the show. What made me gravitate towards your content was that you who talked about SEO in this very well rounded way. It wasn't just ranking, it was about reputation management, it was about entity SEO. It was about getting mentions, it was about public relations and all of this stuff that now is so important for AI.

The source frames GEO as part of broader SEO, where AI visibility depends on reputation, entity work, mentions, and PR rather than a separate discipline. Main topics: GEO as broad SEO.

Marketing legend, Rand Fishkin, on if GEO is different from SEO: Me: ...


15 years doing this, over 150 staff trained and using this, and over a thousand clients, these are the seven tools that I use. First, Google Search Console, GSC. Super useful data to see if you're getting indexed, crawled, and everything else that Google wants you to see. Second is, screaming for up. Really good for site audits, especially if you pair it with Claude. Third is GA4. Super annoying to use, but very useful data. Fourth is data for SEO. That's what we use to compile all the data into our AI systems and then create insights. Five is Microsoft Clarity. Great for heat maps, tracking, dead clicks, everything, and it's totally free. Six is Claude with a custom skill. We've built a whole ecosystem, but we use a lot of these skills, and we release a lot of them for free. Last is Ahrefs and SEMrush. Ahrefs, we use a lot for backlink data. SEMrush, we use for keyword research, but they're both largely the same, but super useful tool.

The full stack me and the team use The source frames an SEO operating stack around GSC, crawling, GA4, DataForSEO, Clarity, Claude skills, and link/keyword tools. Main topics: SEO and AI visibility tool stack.

The full stack me and the team use


Google just confirmed AI SEO is fake, but you can still check to see if you're showing up in AI results. Go to Google Analytics, click Reports, then Acquisition, then Traffic Acquisition, click this arrow, and change it to Source Media. Type ChatGPT.com or any AI platform. This shows you your traffic. Now click on Engagement, then Pages and Screens, add a filter, Session Source Contains ChatGPT, and you'll see exactly which pages of yours AI is cited. These are your most valuable pages, so double down on them. If you want us to help you rank, comment SEO.

GA4 can be filtered by AI platform source to identify which pages are already receiving ChatGPT or other AI referral traffic. Main topics: AI referral traffic diagnostics in GA4.

See if you’re showing in AI results You can also use our tool, just G...


If you want to rank on the first page of Google, do this. Go to Google, type in your service with site colon reddit dot com, find a question somebody's asking about your service, answer it in a blog post, with that question as the title, a summary of the entire post at the top, and a link somewhere in the blog post to the matching service page. Save this and follow for more.

Reddit site searches can surface real service questions that can be turned into blog posts linked back to the matching service page. Main topics: Reddit question-led service content.

The easiest way to rank #1 on Google FAST It starts with a hidden rep...


Watch this. Go to your Google Business Profile, check how many reviews you have, copy that number, go to your website, and add a line that mentions that number. Then go to AnswerThePublic and type in your service. Pick any of these questions and make them into a blog post and add a summary at the top. This helps you rank on Google and AI results. Save this and follow for more.

The source pairs visible review proof with question-led blog content as a tactic for Google and AI result visibility. Main topics: Review proof and question-led AI search content.

Add ONE LINE to Rank in AI + Search 👀 Most local businesses skip this...


This is the easiest way to rank on the first page of Google. Go to Google Search Console, click performance, then search results. Turn on average position, scroll till you get between 11 and 20. These are the keywords you're on the second page for. Then find the ones with the most impressions. These are all the high volume keywords you're almost winning for. Click on one of them to see what you are else ranking. Compare that page to whoever ranks No. 1 and add anything you're missing, like original data, stories or frequently asked questions. You might be able to win for a keyword you didn't even know you were ranking for. If you want to help rank it higher, comment SEO.

The creator recommends prioritizing Search Console queries in average positions 11–20 with high impressions as candidates for page-level content review. Main topics: content-refresh-prioritization.

The EASIEST Way to Rank #1 on Google Comment “SEO” if you want our he...


If you have a Google Business Profile, do this right now. Open Google Analytics, click admin at the bottom left, scroll down to product links, and you'll see Google Business Profile links. Then just click link, choose listings, select your profile, and submit. Then click on reports, and you'll see a new business profile tab right here. Now you can actually get real data from your profile that's normally hidden. Save this and follow for more.

Linking Google Business Profile inside Google Analytics exposes a Business Profile reporting tab with otherwise hidden profile data. Main topics: GA4 Google Business Profile linking.

Google was hiding this from you... You can now link your Google Busin...


Buying backlinks: relevant. Blog comments: very outdated. Original data and research: very relevant. Digital PR: very relevant. Keyword stuffing: outdated. Give an answer in the first 100 words: very relevant now especially. Page speed: relevant if it's actually slow; most of the time, outdated. Topical authority: very relevant. Chasing one keyword: very outdated. You've got to own a topic now. Good reviews: relevant, especially if they have descriptive information in them. Domain authority score: outdated. Domain authority score is just an external signal, guys. Do not focus on this. Follow for more information on how to come up higher in AI search.

The AI Search tactics worth your time vs the ones that aren't. For AI search, the source prioritizes original data, digital PR, topical authority, descriptive reviews, and direct answers over DA scores or keyword stuffing. Main topics: AI search tactics prioritization.


AI doesn't read your page the way a person does. It chunks it and it scans. For one thing, can I lift a complete, confident answer to this situation right out of this page? If the answer is buried in paragraph 8 after the three paragraphs of warm up, AI skips you and grabs the page that leads with it. Here are three ways you can do to fix it fast. 1. Leave with the answer, cut the and this section will explore. Nobody reads that and neither does AI. Give them what they came for in the first line. 2. Write the question as a heading in the exact words a person would use what is the best moisturizer for acne prone skin under $100? That's a prompt someone types at 11 at night. Matches it word for word, and you're halfway to being the answer. 3. Build a real F. A. Q. Section the way people actually talk, not just in keywords feet. Turn your top 10 into a clean F. A. Q. Sections on your main pages and you'll move your citation rate more than months of technical S. Ever would. Now once you do that, does your page get cited sometimes? A lot?

The creator recommends answering immediately and using a real customer question as the page heading rather than opening with generic setup copy. Main topics: answer-ready-service-page-checklist.

AI scans your page for a clean answer it can grab in one pull. Lead w...


This is the first thing SEO experts will fix on your site to help you rank fast. Don't tell them that I showed you this because I'm gonna get in a lot of shit. Okay, let's say you wanna rank for dentist and Niagara Falls. They're gonna check your title tag and see if this is listed at the beginning or at all. They're gonna do the same thing with your meta description and the same thing with your heading 1 tag. Before I hear anybody complaining saying that this doesn't work anymore, this is old s E. O. Check this out. We're working with this client for just over two years and we do this for every single page that we optimise and the results speak for itself. And I know this is not the entire SEO strategy, but if you do this at the bare minimum, you will see a shift in your results. It's an easy win that takes you two seconds to do.

Congrats. You just did more SEO than most “experts” will ever do 😂 The creator recommends checking whether the intended service-and-location topic is represented consistently in the title tag, meta description, and H1. Main topics: answer-ready-service-page-checklist.


If you shove every service onto one page on your website instead of having a dedicated page for each, AI and Google are both confused about what you do. If your name and number are different on every different site, instead of matching up everywhere, it could just be the name spelt with two words or one numbers wrong. AI and Google might not be sure that you're real. If you ask for a review just once a year instead of every job or every purchase, you are going to lack proof. If your about page is just some paragraph from chat, t instead of your real name, face and authorship, AI is not gonna trust you enough to show you in its answers. If you want more AI search education, follow me.

The creator warns that inconsistent business names or phone numbers across sites can make the business entity harder for AI and Google to reconcile. Main topics: google-business-profile-visibility-audit.

Locals are searching for what you do right now, AI just isn't showing...


Watch this. If you go to Google Maps, search your business, click share, embed a map, copy HTML, and go to your website and paste it at the bottom of your contact page. It'll send signals to Google and help your rankings. Super easy. If you want us to help you rank, give us a call.

Embedding the Google Maps version of a business profile on the contact page is presented as a quick local SEO signal. Main topics: Local SEO contact-page map embed.

Add this HTML to your website to rank higher fast. Comment "SEO" and ...


This is the easiest trick to rank number one on Google fast. Go to Google Search Console, then Performance, Search Results, click on Pages, and find your highest performing page or blog. Open that and go back over to Queries, click Average Position, and find a keyword between 11 and 20. Click into a few of these with a lot of impressions. Take any of them that have main service pages ranking for them, like roof repair, water heater installation. Go back to your highest performing page and add a section where you can mention that new keyword naturally. Use that as anchor text and link to the service page. When Google sees a good page linking to another, it gives authority to that new page. It's almost like a backlink, we've jumped multiple pages overnight just by doing this. If you want our help ranking, give us a call.

Queries ranking in positions 11–20 can identify internal-link opportunities from strong pages to relevant service pages. Main topics: Search Console internal linking opportunities.

Steal this secret to rank #1 on Google. Comment "SEO" and I'll check ...


Just a reminder: if you're not putting an Easter egg in your robots.txt, what are you even doing? This is my robots.txt. It tells crawlers what to look at, what not to look at. It gives a sitemap, and then just for fun, shows me the hashtags at the side. Make it so the crawlers ignore all of this. I found some free ASCII art generator to take this image of me, turn it into this. Shout out to Nike, who I got the idea from. This is literally Nike's robots.txt.

A robots.txt file can carry crawl directives and a sitemap while also adding a harmless brand easter egg for people who inspect it. Main topics: Robots.txt brand signals.

Just a reminder, if you're not putting an Easter egg in your robots.t...


Google business profile tricks you should know, part two. If you go to your Google business profile, click the performance button, scroll down to the searches breakdown, and click to see more, you can see everything you're showing up for on maps. Any of these that are performing well, make sure you add them to your services and build strong pages for them on your site. And make sure to add a description for it with your location on your profile. Comment SEO for more help ranking higher.

Google Business Profile performance search breakdown can reveal Maps search phrases that should inform service descriptions and local landing pages. Main topics: Google Business Profile search demand.

See exactly what your customers are searching for. Comment "SEO" and ...


In 2015, Google published something called Micro Moments. It said people don't search at random. They search from four states of mind. Google broke it down into four moments. Number one, want to know. That's when someone's researching. They're asking, how does this actually work? 2, want to go. That's when someone is looking for a place like best running store near me. 3, want to do. That's when someone is trying to solve a problem, like how do I fix knee pain when I run? And 4, want to buy. That's when someone is ready to make a decision, like Best Running Shoes for Flat Feet. Same keyword, completely different moment, which means you need completely different content. And 76% of people now say they want a conversational search experience. They're not typing keywords. They're describing the problem, and they want an answer, not 10 links to dig through. That was a big lesson.

Search and AI-answer content should map to the user's moment of intent: know, go, do, or buy, because the same keyword can require different content. Main topics: Search intent moments.

They're not searching "running shoes." They're asking how to fix knee...


There's a brand new report by Similarweb and Rand Fishkin. It's called The Downstream Impact of AI Visibility. I would say to that this is compulsory reading and I'll tell you why in the last few months people have been summarising the impact of AI. Now for the first time there's data and there's backup to show how important this impact of AI actually is. The first thing that the report says is that companies and brands that are recommended by AI are two and a half times more likely to get a visit from the user that has seen that search. That's vitally important. The second thing is that companies and brands that are recommended by AI, the user spends two times more of the actual time than usual on that website and also looks at two times more content. Again, that is very powerful as well. The next thing is that the report brings out and this is important is that search is not dead as a result of AI. No, not at all. People are now gonna be searching the brand that there was recommended by AI more and this report brings out again is that branded results are usually gonna be higher as a result of the brands being recommended by AI. Now this is the final important thing is that in Google Analytics or any attribution model that you looking for you are not going to see that report And you're not going to see that stat from people coming from AI because they've been recommended coming to your company as a channel. Remember, people are going on a chatbot or AI looking for something seen your company mentioned, then going later and then possibly doing a brand search...

There's a brand new report by Similarweb and Rand Fishkin. It's called The Downstream Impact of AI Visibility. I would say to that this is compulsory reading and I'll tell you why in the last few months people have been summarising the impact of AI. Now for the first time there's data and there's backup to show how important this impact of AI actually is.

The first thing that the report says is that companies and brands that are recommended by AI are two and a half times more likely to get a visit from the user that has seen that search. That's vitally important. The second thing is that companies and brands that are recommended by AI, the user spends two times more of the actual time than usual on that website and also looks at two times more content. Again, that is very powerful as well.

The next thing is that the report brings out and this is important is that search is not dead as a result of AI. No, not at all. People are now gonna be searching the brand that there was recommended by AI more and this report brings out again is that branded results are usually gonna be higher as a result of the brands being recommended by AI.

Now this is the final important thing is that in Google Analytics or any attribution model that you looking for you are not going to see that report And you're not going to see that stat from people coming from AI because they've been recommended coming to your company as a channel. Remember, people are going on a chatbot or AI looking for something seen your company mentioned, then going later and then possibly doing a brand search. A lot of the KPRs that company should be focusing on is the brand visibility and the share of voice of AI.

Again, I would say to you, this report is fascinating and compulsory and you should go read it. I've put a link to it in the comments below.

The creator warns that exposure to a brand in an AI tool may be followed by a later branded search, so standard analytics may not attribute that visit to AI. Main topics: measure-ai-search-visibility.

The Downstream Impact of AI Visibility (Read this report now) New res...


The best SEO is straightforward. This is what happened to WP Beginner because they did not give the answer at the top of their pages. This is what happened to clickup because they also did not give the answer at the top of their pages. How adding TLDR boost conversions by 33%? For articles, added a short two to three sentence summary at the top, giving the main points right away. For product pages, wrote a quick summary of the product's features and benefits placed right under the title. When you give the answer right away, it prevents searchers from going back to the search results to look for a better page. That is one of the best ranking signals for Google. Everybody thinks you need fancy hacks to succeed at SEO. Most websites aren't even doing the basics. Save years learning SEO that converts at compact keywords com.

The creator recommends placing a two- or three-sentence answer summary at the top of an article and a concise feature-and-benefit summary directly under a product-page title. Main topics: answer-ready-service-page-checklist.

The best SEO is straightforward. WPBeginner lost all their SEO traffi...


Hot leads don't wait. The window to convert is just 5 minutes. Most businesses take hours to respond, and by then the lead is gone. My partners at high level have a feature called Conversation AI that fixes it. It responds instantly via text, email, DM, or WhatsApp. It qualifies the lead, books appointment, pushes everything into the CRM, even if the business owner is taking a nap. That's why this is such an easy message to share. Your audience already wants more leads, faster follow up, and fewer missed opportunities. High level summer of AI campaign gives every sender 40% recurring commissions every month. Help your audience stop missing hot leads. Get paid for sharing.

Lead-generation systems need fast automated first response because waiting hours can lose hot leads. Main topics: AI lead response automation.


This video is edited by AI. There are seven cuts over the next 30 seconds. You can't see him because I'm using this new feature in HeyGen, which is their AI-powered speech cleanup. Unlike other tools that just cut out the gaps and filler words but leave quite harsh, sudden cuts, they've applied all the things they learned building their avatar technology about how people move and speak, and apply that to create what I think is a really unique AI editing app. So for me, that just means fewer takes. I can record something a bit messy, but I can still use it because it finds the best bits and stitches them together for you. And if you don't like one of the cuts, you can just go in and change it manually. Anyway, it's free to try inside HeyGen. I'll put a link in my bio.

AI speech cleanup can reduce retakes by selecting the best spoken parts and stitching edits into smoother video cuts. Main topics: AI speech cleanup for production efficiency.

HeyGen Speech Cleanup creates seamless edits out of any video, by sel...


If you want to be a paid creator, you've gotta do a couple things. So one of the first things to understand is that a lot of people on this app will teach you. Here's how to grow here, here's how to go there. But here's the thing. Before you grow this big account, you gotta think about, how do I wanna make money from this account? Otherwise, what ends up happening is you end up with a large amount of followers, you go viral, and you're like, but where is the money? That is what so many people have said to me. And here's the truth. In 2026, there are so many ways you can get paid. Like, right now, we have 11. 11 ways that we get paid. Because I had a monetization strategy before I focused on growth. Before I focused on growth, okay? It's like my account has been in content suppression for the last five months, but I still made way more money as I fight to get out of suppression. And so here's the deal. If you're someone and you're saying to yourself, yeah, I wanna monetize, I want you to follow my account, and I want you to ask me anything in the comments.

How To Become A Paid Content Creator The source argues creators should design monetization before chasing growth, virality, or large follower counts. Main topics: Monetization before audience growth.

How To Become A  Paid Content Creator


If you have a Google business profile, do this right now. Go to Google Maps, search your business, click share, embed a map, copy HTML, then go to your website and paste it at the bottom of your contact page. Super easy, takes 10 seconds. And if you want us to help you rank, comment SEO.

Embedding the official Google Maps listing on a contact page is presented as a fast local SEO action for a business with a Google Business Profile. Main topics: Google Business Profile local SEO.

Your website needs this secret trick to rank higher. Comment "SEO" an...


Google confirmed AI SEO doesn't exist, so stop stressing over it. They said optimizing for AI search is optimizing for search. They are the same thing. If you rank well already, you're in. So what actually works? The same boring stuff. Write unique content based off your experience. Don't go to ChatGPT and tell it to write you a blog post about roofing. Stop paying for hacks that Google itself says are fake. Comment SEO if you want our help doing this the right way.

The creator frames AI search optimization as search fundamentals: unique experience-based content instead of generic AI-written blog posts. Main topics: AI search optimization fundamentals.

The #1 best way to rank higher on Google fast. Comment "SEO" and I'll...


ChatGPT is recommending you and you don't even realize it. Inside Google Analytics, click reports right here and under acquisition, click on Traffic Acquisition. Change this right here to session source medium, type in ChatGPT dot com. These are all the sessions that came from ChatGPT. Now under engagement, click on pages and screens and add a filter, make dimension, session source, make match type contains, and then type in ChatGPT as the value. These are all the pages ChatGPT is citing. Then Google Go Big AI Visibility Checker. The first link right here, put in your site and it'll show you which competitors rank above you and AI results. If you want us to help your rank, comment SEO.

The creator demonstrates filtering Google Analytics by session source/medium for ChatGPT to isolate sessions explicitly referred from ChatGPT; this does not establish every... Main topics: measure-ai-search-visibility.

See if ChatGPT is recommending you 👀 Comment "SEO" if you want our he...


everyone over complicates the shit out of getting found in AI search. But it comes down to one thing and it is really answering the question in the first line. Don't make AI dig for it. This isn't a recipe blog where you need to hear about you're not as true from Italy down to Croatia, down to Australia during the Second World War and how much significance that had. That's not what this is about. This is about making it super easy for AI to see your response to the question straight away, pulling it, putting it in its index and surfacing that to users. If you bury it, make it complicated, or think it's some kind of recipe blog, it's just not going to pull your page into the answers. So simple thing, start with the answer.

The fastest way into AI answers is to lead with the answer. AI-search content should answer the target question in the first line so answer engines do not have to dig through filler. Main topics: Answer-first AI search content.


Most people are using Claude as a regular chat search. They ask a question, get the answer, and then close the tab. Here are five things that it can do that most people don't know about artifacts. Most people think that Claude only makes text, but it can actually build working apps right inside of your chat. Not code that you copy to somewhere else, a real app that you click and use inside the side panel. You can make stuff like habit trackers, calculators, dashboards, and games. Describe what you want, and can build a working product that you use immediately. Claude dot MD you can create a file called Claude dot MD in your project folder and Claude reads it automatically at the start of every session. I use Claude dot MD to add in my writing rules, my terminology, words that I never want to use, and how I like things formatted. I only need to write it once, and every session from that point on follows my rules. This is a browser extension that lets Claude see and interact with whatever pages you have open. It can read the web page, click links, fill out forms, and navigates for you. I use it often to fill out pages with long manual forms like applications. Personal psychology you can turn Claude into a cognitive behavioral therapist that actually challenges your thinking. Instead of agreeing with everything you say, you tell it to ask questions instead of giving Answers and to point out when you're catastrophizing and doing black and white thinking. I use this for any decision I keep going back and forth on. Practicing hard conversations...

Most people are using Claude as a regular chat search. They ask a question, get the answer, and then close the tab. Here are five things that it can do that most people don't know about artifacts. Most people think that Claude only makes text, but it can actually build working apps right inside of your chat.

Not code that you copy to somewhere else, a real app that you click and use inside the side panel. You can make stuff like habit trackers, calculators, dashboards, and games. Describe what you want, and can build a working product that you use immediately. Claude dot MD you can create a file called Claude dot MD in your project folder and Claude reads it automatically at the start of every session.

I use Claude dot MD to add in my writing rules, my terminology, words that I never want to use, and how I like things formatted. I only need to write it once, and every session from that point on follows my rules. This is a browser extension that lets Claude see and interact with whatever pages you have open. It can read the web page, click links, fill out forms, and navigates for you.

I use it often to fill out pages with long manual forms like applications. Personal psychology you can turn Claude into a cognitive behavioral therapist that actually challenges your thinking. Instead of agreeing with everything you say, you tell it to ask questions instead of giving Answers and to point out when you're catastrophizing and doing black and white thinking. I use this for any decision I keep going back and forth on.

Practicing hard conversations. You can have Claude role play as someone you need to have a difficult conversation with your boss, a sales client, or a job interviewer. You just describe who they are and how they react, and Claude stays in character and responds the actual way the person would. So by the time you walk in the real conversation, you already heard the hardest push back that they could say.

And practice real responses. I created a step by step guide and exactly how to use these and other cloud features you didn't know about. If you want it, just like the video comment feature and I'll send it to you. for more ways to make money and run your business with tech and AI.

Claude can be used beyond chat for working apps, project rules via Claude.md, browser actions, thinking challenges, and role-play practice. Main topics: Claude project memory and artifacts.

5 Claude features most people have no idea about! Make sure to utiliz...


I'm not with the hustle culture. You know, a lot of times people will say, if you're gonna make money online, you gotta work 24/7. You gotta sleep when you're dead. I don't wanna do that, okay? I want to sleep now. I want to make money now, and I wanna sleep now, and I wanna teach people how to make money now and sleep now. If you're someone and you wanna make money while you sleep, let me know in the comments.

Hustle culture is toxic The source rejects always-on hustle culture and frames online income around making money without sacrificing sleep or recovery. Main topics: Anti-hustle creator monetization.

Hustle culture is toxic


This is the greatest local SEO tool on the market. Whitespark's local ranking grids has gotten even better because we track to 100 that actually makes the analyze tab pure magic. We can track things over time and really give you competitive analysis that no other tool can give you so the analyze tab is broken into four primary sections you have the performance section, the ranking section, reviews and Google Business Profile the performance section is a summary of how your rankings have changed over time so right now this chart will show from August 21st until recently June 22nd and you can see your growth over time. Now the ranking section of the analyze tab gives you incredible insight into each grid points changes over time I can press play on this and it'll show me how my rankings at each grid point have changed and it's really fun to just grab this little thing and change it and then again you get this nice little ranking trend points in the top 3, 5, 10 and in the ranking breakdown you can certainly compare your ranking breakdown by competitors but also on your own past scans which is really nice to be able to see how your own scans have changed over time the review section is wonderful for tracking your review change over time so here we can see new reviews per week, how many new reviews they received over the period, how many total reviews they have, what Their review score is it's super nice to be able to see how your competitors review acquisition over time compares with your review acquisition over time...

This is the greatest local SEO tool on the market. Whitespark's local ranking grids has gotten even better because we track to 100 that actually makes the analyze tab pure magic.

We can track things over time and really give you competitive analysis that no other tool can give you so the analyze tab is broken into four primary sections you have the performance section, the ranking section, reviews and Google Business Profile the performance section is a summary of how your rankings have changed over time so right now this chart will show from August 21st until recently June 22nd and you can see your growth over time.

Now the ranking section of the analyze tab gives you incredible insight into each grid points changes over time I can press play on this and it'll show me how my rankings at each grid point have changed and it's really fun to just grab this little thing and change it and then again you get this nice little ranking trend points in the top 3, 5, 10 and in the ranking breakdown you can certainly compare your ranking breakdown by competitors but also on your own past scans which is really nice to be able to see how your own scans have changed over time the review section is wonderful for tracking your review change over time so here we can see new reviews per week, how many new reviews they received over the period, how many total reviews they have, what Their review score is it's super nice to be able to see how your competitors review acquisition over time compares with your review acquisition over time.

It gives you a nice sense of which businesses are getting reviews and which ones are not. The Google Business Profile section provides all kinds of insights on Google Business Profile data on your own profile and your competitors. So here I can see the primary categories. Plumber was the business open during scans?

Was it claimed during all the scans? This is a very useful tool here we're going to pull all the categories from all your competitors and show them to you. And if you have a green check that means you have the category if you don't, you don't have it. This section right here is unbelievable to me.

It is so powerful to be able to track 100 competitors across your keywords over time and watch all of their changes. Alright, so the Whitespark local ranking grids was already amazing and now it's even more amazing. Please go and try our new analyze tab. Let me know what you think and let us know if you have any feature requests.

In a Whitespark product demonstration, the creator shows comparing current local-ranking grid results with prior scans to observe how rankings changed over time. Main topics: google-business-profile-visibility-audit.

We now have a grid tracker that tracks EVERYTHING about your competit...


If you haven't changed anything about your SEO strategy, your brand is not gonna get mentioned by ChatGPT. This is where the real difference between traditional SEO and AI SEO is the most apparent. Traditional SEO was a lot of work on your website, and then there were certain off-site things like link building, digital PR campaigns. All of this were centred around keywords, and then building links for those keywords to your site. AI SEO does not work like this. When someone ask Claude or ChatGPT for a recommendation, they are not looking for the page or the website that is the most optimised for it. They're looking for what brands are known for it, what brands are being talked about online for that product, topic, industry. Your brand is 6.5x more likely to be mentioned by AI if it's mentioned for that thing on other sites rather than your own. If you've been doing SEO properly for the last couple of years, you've been running digital PR campaigns, you've been active on your socials, you should have already filled this gap pretty nicely. That means that you are already seeing some AI search visibility. If you haven't and you've just been churning out blog post after blog post, not really thinking about it, now you've added an LLMs.txt file, and you think you're gonna get AI search visibility... You need to completely shift your mentality. You're actually bringing a lot of different marketing channels into your SEO strategy with it. We're talking your website SEO, digital PR, organic socials, reputation management, stuff like your customer reviews and experiences...

If you haven't changed anything about your SEO strategy, your brand is not gonna get mentioned by ChatGPT. This is where the real difference between traditional SEO and AI SEO is the most apparent.

Traditional SEO was a lot of work on your website, and then there were certain off-site things like link building, digital PR campaigns. All of this were centred around keywords, and then building links for those keywords to your site.

AI SEO does not work like this. When someone ask Claude or ChatGPT for a recommendation, they are not looking for the page or the website that is the most optimised for it. They're looking for what brands are known for it, what brands are being talked about online for that product, topic, industry. Your brand is 6.5x more likely to be mentioned by AI if it's mentioned for that thing on other sites rather than your own.

If you've been doing SEO properly for the last couple of years, you've been running digital PR campaigns, you've been active on your socials, you should have already filled this gap pretty nicely. That means that you are already seeing some AI search visibility.

If you haven't and you've just been churning out blog post after blog post, not really thinking about it, now you've added an LLMs.txt file, and you think you're gonna get AI search visibility... You need to completely shift your mentality.

You're actually bringing a lot of different marketing channels into your SEO strategy with it. We're talking your website SEO, digital PR, organic socials, reputation management, stuff like your customer reviews and experiences.

Your website lets AI know that your brand exists, and then all of the other channels send the trust and authority signals to make sure they recommend it.

AI recommendations depend on off-site brand association, not only on-site keyword optimization. Main topics: AI SEO as cross-channel authority.

The real difference between traditional SEO vs AI SEO. Because even t...


This guy's getting recommended by AI and he's not even trying. And it's honestly making me so upset. Been ignoring everything that I've been telling him for the last fucking two years and he's still ranking on AI. And I'm gonna show you exactly what he's doing. Firstly, here are the receipts. I searched Hamilton Realtor with a beard. There's so many of them that have beards and he's being recommended. That's Doug. That's my buddy who's been ignoring all my SEO advice. His strategy is actually kind of genius. He's using Instagram to influence the AI result. Here's what he did with his caption. It's actually kind of genius. He starts it with, if someone want to find a realtor in Hamilton, but the only thing they knew was that he had a beard, could they? He's talking about Realtor, Hamilton and beard. And then in quotes, he puts bearded realtor in Hamilton and the Canadian bearded realtor. I don't think he realizes what he's done. Now you know you can use Instagram to influence AI results. Are you gonna start posting more? That's the question. Bye.

This is crazy. Doug Muir is the Hamilton realtor with a beard 🙌 The source claims Instagram captions can influence AI recommendations by repeating distinctive entity attributes and location terms. Main topics: Social content influencing AI recommendations.


It looks like Google is going to be creating an AI chatbot for your website whether you like it or not. Let me talk about what we know so far and why I think this is ultimately a good thing for businesses. Last week, for a few brief hours, it seems like Google accidentally released an experimental feature. Google businesses logged into their Google Business Profile, they could see a new messaging tab. Now Google Business Profile used to have a messaging feature years ago, but this new tab is a little different, cause the messaging is actually powered by AI. It actually looks like something like this might be rolling out for all businesses, not just local businesses and Google Business Profiles. So Google hasn't officially announced anything yet, but local SEO expert Darren Shaw posted about this on Reddit. And a Google product manager responded to that post with a link to an article about Google's new RCS platform for businesses, which of course, heavily implies that these two things are related. Google is clearly trying to help businesses set up AI chatbots. And in the case of Google Business Profile, it looks like they're gonna be doing it for you. The speculation is that it'll be pulling information from your Google Business Profile and your website to answer questions, of course. Make sure the information on your Google listing and your website is up to date, and make sure your website contains all the information a potential customer might want to know that's valuable beyond just the AI chatbot. Google had another recent announcement that might be relevant here...

It looks like Google is going to be creating an AI chatbot for your website whether you like it or not. Let me talk about what we know so far and why I think this is ultimately a good thing for businesses.

Last week, for a few brief hours, it seems like Google accidentally released an experimental feature. Google businesses logged into their Google Business Profile, they could see a new messaging tab. Now Google Business Profile used to have a messaging feature years ago, but this new tab is a little different, cause the messaging is actually powered by AI.

It actually looks like something like this might be rolling out for all businesses, not just local businesses and Google Business Profiles. So Google hasn't officially announced anything yet, but local SEO expert Darren Shaw posted about this on Reddit. And a Google product manager responded to that post with a link to an article about Google's new RCS platform for businesses, which of course, heavily implies that these two things are related.

Google is clearly trying to help businesses set up AI chatbots. And in the case of Google Business Profile, it looks like they're gonna be doing it for you. The speculation is that it'll be pulling information from your Google Business Profile and your website to answer questions, of course.

Make sure the information on your Google listing and your website is up to date, and make sure your website contains all the information a potential customer might want to know that's valuable beyond just the AI chatbot.

Google had another recent announcement that might be relevant here. They recently announced the Open Knowledge Format, a new standard for structuring your knowledge base for AI. I have another video talking about that standard, but I would be shocked if these new AI chatbots aren't able to connect to an OKF bundle.

And even if you don't think you want an AI chatbot for your website, I think you do. But even if you don't, you're definitely gonna want to have a knowledge base for your business. So if there's anything you can take away from this announcement, it's start building that knowledge base.

Start collecting all the information about your business and your industry that you're willing to share publicly and organize it in a format that's easy for AI to parse. I strongly recommend Google's Open Knowledge Format, as that seems like it's going to be the new standard.

This is what we're doing for all of our clients right now, and I think within a year or two, it's just gonna be mandatory for businesses. AI is quickly becoming the interface through which people interact with your company. If AI can't easily interact with your company and get the information it needs, it's just gonna go to your competitor instead.

And as people inevitably defer more and more of their decision making to AI, what AI thinks about your business starts to matter a lot more.

Businesses need a public, parseable knowledge base because AI chatbots may answer customer questions from GBP, website, and structured knowledge sources. Main topics: Business knowledge base for AI interfaces.

Is Google adding an AI chatbot to my business profile? Looks like it....


how to show up in AI in 30 seconds. Use your own original data on your website. Add frequently asked questions sections to your pages. Rewrite your Google Business Profile description with stats about your business. Answer real questions people are searching. Summarize answers at the top of your posts. Fill out all your services and descriptions on your Google Business Profile. Add posts that answer local questions. Add original opinions and stories on your website. Include specific stats about your business and get mentions of your business on other websites. If you want our help showing up, comment SEO.

Original data, FAQs, GBP service detail, local question posts, opinions, stories, stats, and third-party mentions are presented as AI visibility inputs. Main topics: AI visibility source enrichment.

See if ChatGPT Is Recommending Your Website... Comment "SEO" and I'll...


Watch this. If you go to your website and add a sentence like, we've helped over a thousand Tulsa homeowners with a reliable roof repair for over 20 years, then take that same page, copy it all, and paste it in the cloud, and ask it to interview you about your experience on the subject and add it to your page, you're more likely to get shown by AI. It's looking for original insights so when you add your own, you seem more credible. If you want our help showing up, comment SEO.

Adding specific experience and original insight to a service page can make the business look more credible to AI systems. Main topics: Original experience as AI credibility signal.

Brainwash AI Into Recommending Your Business (EASY)... 🤫 Comment "SEO...


It's time to get paid as a creator. So many people are getting views and views on their content and many followers, but not actually making more money. And we are over that. We are about the paid creator. So if you wanna be a paid creator, like, stick around. So I have been creating content online for the last 10 years. And one of the things I used to do was focus on my services. And then I've made over $300,000 as a content creator working with brands, UGC, and things of that nature. And I wanna teach you how to do that. I am doing a three day paid creator challenge, teaching you how to become paid, not just with views or famous, but actually paid. And so this is gonna be a movement. So if you wanna become a paid creator, I want you to type the word challenge below and use the hashtag K K paid creator challenge. Let's work together.

It’s time to get paid as a content creator #kkpaidcreatorchallenge Audience attention does not automatically become creator revenue; the source separates getting views from becoming a paid creator. Main topics: Creator monetization beyond views.


Google told us exactly how SEO would change back in 2,015. Almost nobody listened because the old ways still worked. It doesn't anymore. AI just made the thing Google warned us about impossible to ignore. Let me show you what everyone missed. But before we talk about where SEO is headed, we need to go back to where it all began, the keyword era. Every marketer I talk to says SEO used to be easier. It wasn't easier. We just got lucky. Back then, a lot of what we call great SEO strategy wasn't strategy at all. It was just good keyword matching. And those aren't the same thing. We weren't understanding the user better. We were matching to the exact words they typed. The system rewarded. So it felt strategic. Looking back, we were playing the system, not solving search. Think about it. If you're selling shoes, did you know if your customer was a brand new runner, someone with a knee injury, or a dad buying shoes for his kid? No. And you didn't need to. The keyword was a good enough standing for what they actually wanted. But Google was already trying to close that gap. Feature snippets, people also ask zero quick answers. Every one of those was Google reaching for the moment behind the search. The crack was, it's already there. Before AI overviews even rolled out broadly, 57% of all searches were already ending without a single click. After 59, I felt it on My own site pages I built keywords for were losing traffic even when the rankings help. At first I thought it was a ranking problem. It wasn't. And on individual pages, it's worse...

Google told us exactly how SEO would change back in 2,015. Almost nobody listened because the old ways still worked. It doesn't anymore. AI just made the thing Google warned us about impossible to ignore.

Let me show you what everyone missed. But before we talk about where SEO is headed, we need to go back to where it all began, the keyword era. Every marketer I talk to says SEO used to be easier. It wasn't easier.

We just got lucky. Back then, a lot of what we call great SEO strategy wasn't strategy at all. It was just good keyword matching. And those aren't the same thing.

We weren't understanding the user better. We were matching to the exact words they typed. The system rewarded. So it felt strategic.

Looking back, we were playing the system, not solving search. Think about it. If you're selling shoes, did you know if your customer was a brand new runner, someone with a knee injury, or a dad buying shoes for his kid? No.

And you didn't need to. The keyword was a good enough standing for what they actually wanted. But Google was already trying to close that gap. Feature snippets, people also ask zero quick answers.

Every one of those was Google reaching for the moment behind the search. The crack was, it's already there. Before AI overviews even rolled out broadly, 57% of all searches were already ending without a single click. After 59, I felt it on My own site pages I built keywords for were losing traffic even when the rankings help.

At first I thought it was a ranking problem. It wasn't. And on individual pages, it's worse. When a, a or you shows up above the result, it acts like a giant sponge.

It soaks up the traffic. Even when you're holding the No. 1 spot, the ranking still exists. Clicks don't sear.

Interactive track thousands of these searches and the click through rate for the top result fell from 1.76% down to point six one %. More than a 60% drop for the exact spot everyone's fighting to rank in. So if Google was already moving away from keywords, what were they moving toward? Let me tell you what Google told us.

In 2015, Google published something called Micro Moments. It said people don't search at random. They search from four states of mind. Google broke it down into four moments.

Number one, want to know. That's when someone's researching. They're asking how does this actually work? 2, want to go.

That's when someone is looking for a place like best running store near me. 3, want to do, that's when someone is trying to solve a problem like, like how do I fix knee pain when I run? And 4, want to buy. That's when someone is ready to make a decision like Best Running Shoes for Flat Feet.

Same keyword, completely different moment, which means you need completely different content. That was a big Lesson, Google was telling us the keyword is just the surface. The real opportunity is understanding the moment underneath. And almost everyone ignored it because keywords were still a good enough cheat.

You could fake the moment with the keyword and the algorithm would let you get away with it until AI made faking it impossible. Nobody types in keywords into ChatGPT. They describe the whole situation. My 7 year old had headaches every afternoon for 2 weeks.

She drinks water. She's not stressed about school. It only happens after she uses her tablet. What's going on?

Business owners do the exact same thing. I run a local bakery. I've posted on Instagram for 6 months. Decent likes, zero new customers walking in, no budget for ads.

What am I doing wrong? Those aren't keywords. They're whole situations. And the data shows people search this way now.

Short queries, one to three words trigger an AI answer just 23% of the time. Six words or more, 77%. The longer the search, the closer it is to a real human moment and the more AI steps in to answer it directly. And 76% of people now say they want a conversational search experience.

They're not typing keywords, they're describing the problem and they want an answer, not 10 links to dig through. So the real question is how to find the moment? How do you reverse engineer the moment behind the search? And why won't Google rankings get you there?

We studied 500 commercial keywords and ran over 4,000 prompts to multiple AI tools. Ranking number one on Google gave you a 31.4% shot at showing up in the AI answer. I rank 4. It fell to 2.6%.

And the one that floored me, 90% of the pages AI actually cited ranks 21 or lower on Google. Your Google rank and your AI visibility are two separate scores. Now. AI used to pull most of its citation from Google's top 10 results, 76% of them.

Today, that's down to 38%. Three out of every four things AI sites now comes from outside Google's top results entirely. If you're only building for ranking, you're winning the wrong game. So what's the right game?

Understanding the moment. And there's a tool I use to map it that most people underutilize. Most people open answer the public to find blog topics. That's using a telescope as a paperweight.

What it's really showing you is how people feel right before they search. Every question cluster is a different moment. Take running shoes. Running shoes for bad knees is a pain moment.

Best running shoes for under $100 is a budget moment. And running shoes even worth it is a doubt moment. They need trust before they need information. Three people, three completely different answers.

Even though the keyword looks almost identical, when someone hands AI a situation, the model hunts for content that matches the whole moment. Content built around a moment gets cited Content built around a keyword string gets passed over. This is the game. How to get cited.

Getting cited by AI comes down to two questions. Can AI pull a clean answer off your page? And does AI even find you in the places it already trusts? Almost every single SEO guide only answers the first one.

We're going to do both. Start with your own page because you can match the moment perfectly and still get ignored. The reason is structural. A doesn't read your page the way a person does.

It chunks it and it scans. For one thing, can I lift a complete confident answer to this situation right out of this page? The answer is buried in paragraph 8. After the three paragraphs of Warm Up, AI skips you and grabs the page that leads with it.

Here are three ways you can do to fix it fast. 1. Leave with the answer. Cut the and this section will explore.

Nobody reads that and neither does AI give them what they came for in the first line. 2, write the question as a headache in the exact words a person would use. What is the best moisturizer for acne prone skin under $100? That's a prompt someone types at 11 at night, matches it word for word and you're halfway to being the answer.

3, build a real FAQ section, the way people actually talk, not just in keyword speak. And this is where answer the Public pays off again. Those question clusters you pulled earlier are almost word for word the prompts people type into AI. Turn your top 10 into a clean FAQ sections on your main pages and you'll move your citation rate more than months of technical SEO ever would.

Now, once you do that, does your page get cited? Sometimes a lot. When ChatGPT move from one model to the next, citations pointing straight at brand sites jump from 8% to 56% seven times in a single update. Then the next model pulled it back down.

That's a real lesson. The number swings every version. So you build a page a can always extract from and you stop chasing any single model. But the bigger piece is the one that SEO experts skip even as peak.

Most of what AI sites isn't your page at all. Remember that 75% from earlier? Most of what AI sites comes from somewhere other than your own website. So winning your own page is maybe a quarter of the job.

The other three quarters happen out of your own website. On pages AI already trust, three places dominate right now. Reddit, it's one of the most dominant and cited sources across major AI engines, whether it's Google, Gemini, or even chat. GPT review sites are massive as well.

Brand profiles on G2, Captair and Trust Pilot get cited far more often than brands that aren't on them. And the randoms like the Best Running Shoes for Flat Feet or other top alternative to list. AI leans on those constantly. So the move isn't writing more blog posts, it's getting your brand mentioned in the Places a already pulls from.

Now the blog posts that you write on your website are still valuable, but that's for the 25% you need to also focus on the other 75%. Hence you want to be on other people's websites as well. And you don't have to guess where those are. Run your category questions through Uber's AI Visibility Report.

It shows you the exact sources AI citing and it shows you for not only you but also your competitors. That list is your outreach plan. Get onto review platforms, get into roundups that are already winning. Show up in the communities where your buyers already ask questions, match the moment on your page and earn your name in the places AI trust.

Do both and you stop being invisible. Now let me show you what 20 years of SEO actually taught me about marketing. Every big Google update, Panda, Penguin, Hummingbird, Burt, helpful content a or views move the target closer to what people actually needed and further from what markers could fake and moments can't be faked. Everyone is calling this shift from SEO to GEO.

It's bigger than that. For 20 years, we would optimize for the algorithm that we can measure. Now we optimize for what the person needed. All along, Google's been inching towards That the whole time AI just closed the gap across 22 companies we track.

Leads coming from AI search went from 3.1% to 7.4% in a single year, doubled. And those were the early movers, the ones who started back when most people were still debating whether any of this matter. The window is still open, but the compounding has already started. What does this mean for you?

If you're building real content that answers real questions for people, you're not behind, you're ahead. You just have to reform at it for the new surface. Here's exactly what to do this week. Take your 5 highest traffic pages open, answer the public for each one's core topic.

Find the top 10 what, when, where, why questions. Pick three that match a want to know or a want to buy moment. Write a clean FAQ section at the bottom of each page answering those three exact questions. Someone would say to AI, that's it for the week.

20 years goes by fast. And the one thing that never changed through every update and every platform shift is this. The person on the other side of that search has a real problem that they need to solve. Build content that generally matches that and you'll outlast every update that's coming.

If you want our team to build this out for you, head to npdigital. Com. It's what we do every day for brands across every industry around the globe. One question before You go look at your content right now.

Are you writing for a keyword or for a moment? And if you want a deeper playbook, exactly how to get your brand onto the sources AI trust step by step, I broke that down here.

AI search rewards content that matches the user’s full situation or moment, not just the keyword string. Main topics: Moment-led AI search content.

Google told us how search would change back in 2015, and most of us i...


Watch this. If you go to your Google Business Profile, click performance, scroll down to searches, these are the exact phrases people typed in to find you on maps. Pick the top five, go to your services, add any phrase that's not already a service, and write a description for each one with your location in it. Takes 10 seconds. Comment SEO if you want our help ranking higher.

The creator recommends using the Google Business Profile Performance search list to identify service phrases people used and compare them with the services already listed. Main topics: google-business-profile-visibility-audit.

Steal this Google Maps trick to rank higher Comment “SEO” if you want...


most people don't realize that you can install a sales rep marketer data analyst and a whole working agent team directly into Claude this is how you set it up go to this Goodhub recall called Knowledge Work Plugins it's made by anthropic you need to install cloud co worker and you can add it directly to the marketplace with this one command each plugin comes with three things skills are the domain knowledge that cloud post automatically when they're relevant commands are workflows that you trigger with a slash and connectors are the real tools that each role plugs into the sales plug in connects to your CRM the finance plug in connects to your data warehouse and the marketing plug in connects to your Canva and analytics these are the roles that you can hire from it productivity sales marketing customer support product management finance legal data and enterprise search pick the ones that match the jobs you actually need done you don't have to install all of them you just build the team that you need if you want a sales rep all you need to do is input this terminal command but this is where the real edges the default plugins are a strong starting point but they are generic the power comes from customizing them for how your company actually works every plugin is just markdown files so in order to customize it you open the skill files and add in your company's terminology processes and tools there's even a meta plugin called Work Plugin Management that helps you reshape your plugins for your specific company so instead of Claude knowing how a generic sales rep works it...

most people don't realize that you can install a sales rep marketer data analyst and a whole working agent team directly into Claude this is how you set it up go to this Goodhub recall called Knowledge Work Plugins it's made by anthropic you need to install cloud co worker and you can add it directly to the marketplace with this one command each plugin comes with three things skills are the domain knowledge that cloud post automatically when they're relevant commands are workflows that you trigger with a slash and connectors are the real tools that each role plugs into the sales plug in connects to your CRM the finance plug in connects to your data warehouse and the marketing plug in connects to your Canva and analytics these are the roles that you can hire from it productivity sales marketing customer support product management finance legal data and enterprise search pick the ones that match the jobs you actually need done you don't have to install all of them you just build the team that you need if you want a sales rep all you need to do is input this terminal command but this is where the real edges the default plugins are a strong starting point but they are generic the power comes from customizing them for how your company actually works every plugin is just markdown files so in order to customize it you open the skill files and add in your company's terminology processes and tools there's even a meta plugin called Work Plugin Management that helps you reshape your plugins for your specific company so instead of Claude knowing how a generic sales rep works it knows exactly how your company sells you customize it once and every session from that point on reflects your actual workflows I built a step by step guide on how to install this team into your business with the Skith Hrepor if you want it just like the video and comment team and I'll send it to you follow for more ways to make money and run your business with tech and AI

Claude role plugins, selective team design, and company-specific workflow customization The creator presents Claude plugins as role-oriented packages composed of skills, slash-triggered commands, and connectors to external work tools. The creator argues that generic plugins become more useful when their markdown skill files are adapted to a company's terminology, processes, and tools. The creator recommends selecting only the role plugins that correspond to work the organization actually needs performed. Main topics: agent-customization, ai-agents.


if you're messaging asking me what's the cheat code to showing up in AI search right now it's easy there's three things you don't need to overcomplicate it the first is topical authority AI loves people that go super super deep into their specific niche not people that go shallow about a bunch of different things if you're a travel blog write only about the travel destinations you cover don't just go broad and start talking about recipe tips for a specific location you love to travel to information gain information gain very simply is the difference between what AI already knows versus what new information data experiences stories perspective give controversial take that you have that you add to the information so no you can't just AI your way through content you need to augment that with what makes you you third thing is digital PR Digital PR is the easiest way right now to quickly build authority there's about a quarter as many journalists as there was pre covid and they are desperate for good story a good story is not oh my god new product launch you were doing bad tags in blue a great story is we analysed a bunch of airlines and we found the ones with the most hidden fees that's a good story it just involves getting data it could be data you have or it could be publicly available data

Topical depth, information gain, and data-led digital PR for AI-search content strategy The creator identifies narrow topical depth as one component of appearing in AI search and contrasts it with publishing shallow content across unrelated subjects. The creator recommends data-led digital PR stories and contrasts them with routine product announcements that offer little journalistic value. The creator defines information gain as adding data, experience, stories, perspective, or other material beyond information an AI system may already know. Main topics: ai-search, digital-pr, information-gain.


There is nothing wrong with getting AI to write content for you. You're free to send this to your SEO specialist or whoever the hell told you that you cannot. Google have publicly stated, and multiple times, it doesn't matter if you use AI to write something. I've experienced it myself. However, there's a big however here. You still need to have information gain. You can get AI to write whatever the hell you want. But if you're contributing no new information, which is the difference between what AI already knows by merit of it writing it, versus what new things that you can add to it, unique perspectives, data, stories, case studies, these are all things that are unique to you. That is what you need to be contributing. So no, you can't just get AI to write something and copy and paste it in. You're never gonna rank or show up in AI search, and it's gonna hurt your brand. But there is nothing wrong with using AI to interview you or help you write the content that does have information gain.

The Thing That "Always Works In AI” AI-written content is acceptable in the source’s framing only when the page adds information gain from unique perspectives, data, stories, or case studies. Main topics: AI-assisted content still needs information gain.

The Thing That "Always Works In AI”


Hey Google, this is our sign. Hey Google, these are our stairs. Hey Google, this is our smaller sign. This is our door. See, we can go inside. Hey Google, these are our friends. Hey Google, we have paperwork. This is our mural. Hey Google, we're a proud member of the Broken Arrow Chamber of Commerce. Hey Google, I know the code. We don't need a license to run this business. You need to access a private area? Come with me. This is our toilet room.

The source frames physical-world business proof such as signage, entrance, paperwork, mural, and chamber membership as evidence Google can understand. Main topics: Local entity proof inventory.

Send this to a business owner who knows the pain 🤣 Comment “SEO” if y...


ChatTBT, what do you know about me? You eat chicken wings with a knife and fork because you hate having sauce on your fingers. Weirdly accurate, but true. But what does AI know about your business? I asked ChatTBT, Gemini, and Claude all the exact same question and listened to the different responses. Does Texas Coffee Traders Cafe offer sugar-free drink options? Yes, Texas Coffee Traders Cafe appears to offer sugar-free flavor options with sugar-free vanilla syrup specifically shown in its drink offerings. There's no specific mention of sugar-free drink options on the Texas Coffee Traders Cafe's menu. The cafe stocks flavored syrups for custom espresso drinks and steamers and they carry sugar-free flavor alternatives. Three AIs, three different responses. Here's what every business needs to do. Ask each AI what they know about your business. If they say something wrong, then that's your sign that you need to update either your website or your Google Business Profile to give the AI the answers that are correct. Also, pay attention to which sources they cite. These are the most important platforms that your information needs to be correct on. Because it's 2026 and you can't just optimize for Google anymore, you need to optimize for all the platforms that people are discovering businesses on.

Businesses should ask multiple AI systems what they know about them and fix incorrect answers at the source platforms AI cites. Main topics: AI answer consistency audit.

I asked ChatGPT, Claude, and Gemini the exact same question about a l...


For 25 years, the internet had a business model. Websites created the answers, and Google sent them to customers. That deal is breaking. Hubspot reportedly lost 80% of its Google traffic. And they're not the only ones. This is bigger than an SEO update. When traffic disappears, remium disappears, leads disappear, ad impressions disappear, affiliate commissions disappear. And Google made that shipped official. At IO, their conference, they showed the future of search. AI answers follow up questions, agents that monitor topics for you, and the search experience designed to keep users inside Google. In other words, Google is no longer pointing people to the best website has the right answer. Google wants to be the answer. And that changes everything. The new game is becoming the source. AI trusts to being mentioned. That starts by knowing the exact questions your customers are asking. But in their own words, this is where tools like answer the public come in. It shows you what people are actually searching so you can create content that answers those questions clearly and directly. Because in the AI search era, visibility isn't just about traffic, it's about revenue. If AI does not mention you, customers may never find you. Google is not just changing search, it's changing who gets paid.

As Google keeps users inside AI answers, visibility shifts from earning traffic to becoming a source that AI mentions. Main topics: AI search source strategy.

For 25 years websites wrote the answers and Google sent the traffic. ...


Here's how to sort out your personal finances with AI for free, without any of it leaving your laptop. We're using offline AI so everything stays on the machine. I'm on my razor blade with an Nvidia RTX 50 90 in it and that GPU is what lets me run the top offline AI models really smoothly. No internet, nothing uploaded. And you can do this on any machine, but it might be a bit slower for you without a mega laptop like this. So first get your financial stuff in one folder. Bank statements, receipts, whatever you've got. Now of course, you can export your bank statements as pdfs from your banking app and then open your offline AI. You could use anything LLM, which is a free app that lets you download and run offline AI models from the likes of Google Meta OpenAI. And yes, this is all free. So make a new workspace, drag it all in, and use this prompt create a personal finance report categorizing my spending, highlighting opportunities to save money and spend more wisely. Now, if I was doing this in a web based AI that I'm paying a subscription for, I can only upload a few statements at a time and I don't know where that information's going. On the laptop. The files are here. My RTX 50 90 powers through them really quickly. It's completely different and you can ask genuinely useful questions. How much did I spend on Subscriptions last month and it pulls the real figure straight from the statements. Which direct debits have gone up since last year. Am I on track for my savings goal? It's free, quick, easy, and even works with the Wi Fi off...

Here's how to sort out your personal finances with AI for free, without any of it leaving your laptop. We're using offline AI so everything stays on the machine. I'm on my razor blade with an Nvidia RTX 50 90 in it and that GPU is what lets me run the top offline AI models really smoothly. No internet, nothing uploaded.

And you can do this on any machine, but it might be a bit slower for you without a mega laptop like this. So first get your financial stuff in one folder. Bank statements, receipts, whatever you've got. Now of course, you can export your bank statements as pdfs from your banking app and then open your offline AI.

You could use anything LLM, which is a free app that lets you download and run offline AI models from the likes of Google Meta OpenAI. And yes, this is all free. So make a new workspace, drag it all in, and use this prompt create a personal finance report categorizing my spending, highlighting opportunities to save money and spend more wisely. Now, if I was doing this in a web based AI that I'm paying a subscription for, I can only upload a few statements at a time and I don't know where that information's going.

On the laptop. The files are here. My RTX 50 90 powers through them really quickly. It's completely different and you can ask genuinely useful questions.

How much did I spend on Subscriptions last month and it pulls the real figure straight from the statements. Which direct debits have gone up since last year. Am I on track for my savings goal? It's free, quick, easy, and even works with the Wi Fi off.

And special thanks to Nvidia for sponsoring this video. Have a look at RTX AI in the link in my bio.

Offline AI can analyze sensitive files locally so personal or business documents do not leave the laptop. Main topics: Offline AI for private document analysis.

Running offline AI on my laptop to go through my personal finances pr...


The most powerful AI model ever. Fable 5, is back. But will it be the same? Is this even important news? Yes. So let's look at the facts. So fable 5 has just shown up in my Claude a few minutes ago. It's been re released globally for everyone on a paid account. And the reason everyone's so excited is it's not just hype, it's significant news. Because the upgrade was so noticeable. When fable 5 landed three weeks ago, the capability of this model meant that people are finding it so much more able to understand what you wanted and get the job fully done, not nearly done, not half baked. We're talking about entire web projects, big pieces of knowledge work like Powerpoints, reports, analysis. Basically the stuff that no one really wants to do at work. And it felt like maybe this is AI finally delivering on some of its bigger promises. But three days later, the US government applied export controls to it. And because there's no real clean way of barring foreign nationals from using it, and Tropic had to just pull it for everyone. I can tell you that people in my circle said that they didn't even bother finishing projects. They started with fable 5 cause they knew the other models weren't capable and they'd rather just wait for fable 5 to come back. It was that big a difference. And so it's back. And it will be included in your plan for Up to 50% of your weekly usage limits until July 7th. After that it will be available via usage credits and you can manage those in the usage section of your settings. You can buy credits or switch on auto reload...

The most powerful AI model ever. Fable 5, is back. But will it be the same? Is this even important news?

Yes. So let's look at the facts. So fable 5 has just shown up in my Claude a few minutes ago. It's been re released globally for everyone on a paid account.

And the reason everyone's so excited is it's not just hype, it's significant news. Because the upgrade was so noticeable. When fable 5 landed three weeks ago, the capability of this model meant that people are finding it so much more able to understand what you wanted and get the job fully done, not nearly done, not half baked. We're talking about entire web projects, big pieces of knowledge work like Powerpoints, reports, analysis.

Basically the stuff that no one really wants to do at work. And it felt like maybe this is AI finally delivering on some of its bigger promises. But three days later, the US government applied export controls to it. And because there's no real clean way of barring foreign nationals from using it, and Tropic had to just pull it for everyone.

I can tell you that people in my circle said that they didn't even bother finishing projects. They started with fable 5 cause they knew the other models weren't capable and they'd rather just wait for fable 5 to come back. It was that big a difference. And so it's back.

And it will be included in your plan for Up to 50% of your weekly usage limits until July 7th. After that it will be available via usage credits and you can manage those in the usage section of your settings. You can buy credits or switch on auto reload. And fable 5 will cost you $50 per million tokens of output.

It's about 7 cents per thousand words that it writes. Now obviously it's not as simple as that because everything that it does use as tokens, but it gives you an idea. It will be interesting to see if this version is any different than what we got 3 weeks ago, or whether it's been quietly downgraded in any way. Hopefully not.

Anthropic are implying that it is the same model, just with new stronger Protection against using it for cyber security purposes. They do warn because of how stringent that routing routing filter is, there will be some false positives and you'll be downgraded to a lower model, sometimes in error. We'll only really know over the next week or two as we push it to its limits and see what it's capable of. But follow me and I'll keep you updated.

The source describes top-tier models as materially better for entire web projects, knowledge work, presentations, reports, and analysis. Main topics: High-capability model work classes.

Fable 5 is back in Claude! Is it the same? Is it even a big deal? Let...