Lots of people have agencies or do consulting. Nobody knows how to charge more. Do this. Find relevant events to speak at. Start small. Look through Meetup, Eventbrite, local Facebook groups, local business groups, event recommendations. 1 million places to find events in your niche. Email the organizers. Say you would be a good speaker. Include a one sheet PDF with your bio, headshot, topics you could speak on, links to past talks or video clips. If you don't have any talks or video clips, you can use AIPodcastMatcher.com to start going on podcasts. Back before anybody had heard of me, I went on 30 podcasts in three months using AIPodcastMatcher.com. It connects hosts who want guests on their podcast with people who want to go on podcasts. Include testimonials. Include your contact. It might take some attempts at the beginning, but eventually you'll get some speaking opportunities. Prepare well so you do a good job. After you speak, ask for referrals. Event organizers tend to know other event organizers. Say who else do you know who runs events like this? Can you connect us? This will build a snowball effect of new speaking opportunities. Speak everywhere that you can, even niche groups. Here's how you charge more. Have pictures at each group you speak at. Share the pictures on LinkedIn, social media. An email list if you have one. Say I spoke at this event today. You might even share the stage with high profile speakers eventually mention that, share what you spoke about. Here's the crazy thing...

Lots of people have agencies or do consulting.

Nobody knows how to charge more.

Do this.

Find relevant events to speak at.

Start small.

Look through Meetup, Eventbrite, local Facebook groups, local business groups, event recommendations.

1 million places to find events in your niche.

Email the organizers.

Say you would be a good speaker.

Include a one sheet PDF with your bio, headshot, topics you could speak on, links to past talks or video clips.

If you don't have any talks or video clips, you can use AIPodcastMatcher.com to start going on podcasts.

Back before anybody had heard of me, I went on 30 podcasts in three months using AIPodcastMatcher.com.

It connects hosts who want guests on their podcast with people who want to go on podcasts.

Include testimonials.

Include your contact.

It might take some attempts at the beginning, but eventually you'll get some speaking opportunities.

Prepare well so you do a good job.

After you speak, ask for referrals.

Event organizers tend to know other event organizers.

Say who else do you know who runs events like this?

Can you connect us?

This will build a snowball effect of new speaking opportunities.

Speak everywhere that you can, even niche groups.

Here's how you charge more.

Have pictures at each group you speak at.

Share the pictures on LinkedIn, social media.

An email list if you have one.

Say I spoke at this event today.

You might even share the stage with high profile speakers eventually mention that, share what you spoke about.

Here's the crazy thing.

Even if you feel like an imposter, you probably know more than 99% of people in the room.

This.

The public speaking.

Sharing what you know positions you as an expert.

Potential clients see your shares on social media about how you spoke at this event.

The social proof, the perceived authority, builds trust, increases conversions at higher prices.

Also increases event acceptance rates.

When you speak at a few events, it becomes easy to speak at many more.

Then when you're networking, new potential clients connect with you on LinkedIn or Instagram, see all your previous speaking engagements, become a lot more likely to convert just based on that.

If you don't believe me, this guy came on my podcast, shared this exact strategy.

Now he has an eight figure agency.

Speaking events is how he started.

You can listen to this anywhere you get your podcasts.

How to grow an SEO agency from $0 to eight figures on The Edward Show.

And I've spoken at lots of events myself.

I can tell you from experience, this strategy works.

How to get speaking arrangements so you can charge more. Lots of people have agencies or do consulting. Nobody knows how to charge more. Do this... Social and personal-brand work can become a lead engine when publishing, proof, and referral loops are measured together. Main topics: Social and personal-brand growth engine.

How to get speaking arrangements so you can charge more. Lots of people have agencies or do consulting.  Nobody knows how to charge more.  Do this. Find relevant events to speak at.  Start small. Look through Meetup, Eventbrite, local Facebook groups, local business groups, event recommendations, a million places to find events in your niche. Email the organizers, say you would be a good speaker. Include a one sheet PDF with your bio, headshot, topics you could speak on, links to past talks or video clips. If you don't have any talks or video clips, you can use aipodcastmatcher.com to start going on podcasts.  Back before anybody had heard of me, I went on 30 podcasts in three months using aipodcastmatcher.com.  It connects hosts who want guests on their podcast with people who want to go on podcasts. Include testimonials, include your contact.  It might take some attempts at the beginning, but eventually you'll get some speaking opportunities.  Prepare well so you do a good job.  After you speak ask for referrals. Event organizers tend to know other event organizers. Say, “Who else do you know who runs events like this? Can you connect us?” This will build a snowball effect of new speaking opportunities. Speak everywhere that you can, even niche groups. Here's how you charge more. Take pictures at each group you speak at. Share the pictures on LinkedIn, social media, an email list if you have one. Say, I spoke at this event today. You might even share the stage with high profile speakers eventually, mention that. Share what you spoke about. Here's the crazy thing. Even if you feel like an imposter, you probably know more than 99% of people in the room. The public speaking, sharing what you know, positions you as an expert. Potential clients see your shares on social media about how you spoke at xyz event. The social proof - the perceived authority - builds trust and increases conversions at higher prices. It also increases event acceptance rates. When you speak at a few events, it becomes easy to speak at many more. Then when you're networking, new potential clients connect with you on LinkedIn or Instagram, see all your previous speaking engagements, and become a lot more likely to convert just based on that.  If you don't believe me, the legend, James Reynolds, came on my podcast, and shared this exact strategy. Now he has an eight figure agency. Speaking at events is how he started. You can listen to this anywhere you get your podcasts: ‘How to Grow an SEO Agency From $0 to Eight Figures’ on the Edward Show. And I've spoken at lots of events myself.  I can tell you from experience this strategy works. #brandbuilding #consultingtips #careeradvice #chargemore


if you're an e commerce business you need to make sure your product feed is available to ChatGPT and Gemini both Google and OpenAI are pushing agnostic commerce hard in 2026 I think by the end of the year it's gonna be common for people to be buying products directly from these large language models so I'm gonna go over the three things you need to do now to make sure you don't get left behind one if you haven't already signed up for ChatGPT's merchant program just go to ChatGPT.com/merchants and fill out the form if you're not already using Google Merchant Center you definitely wanna be signed up there as well and then you'll want to submit your product feed to both of these platforms this can be in the form of a JSON file an XML file a Google sheet or a direct integration with the platform you're selling on No. 2 you want to make sure you have comprehensive structure data on every product on your website data needs to be shown on the product page it needs to be in product schema and it also needs to be included in that product feed you're uploading to ChatGPT Merchant Center and Google Merchant Center you want descriptive product names that include the terms people are gonna search for when looking for this product include key details like the price dimensions weight detailed product descriptions the more data you can include about each product the better you can look up Product Schema on schema.org for a list of fields you might want to include and No...

if you're an e commerce business you need to make sure your product feed is available to ChatGPT and Gemini both Google and OpenAI are pushing agnostic commerce hard in 2026 I think by the end of the year it's gonna be common for people to be buying products directly from these large language models so I'm gonna go over the three things you need to do now to make sure you don't get left behind one if you haven't already signed up for ChatGPT's merchant program just go to ChatGPT.com/merchants and fill out the form if you're not already using Google Merchant Center you definitely wanna be signed up there as well and then you'll want to submit your product feed to both of these platforms this can be in the form of a JSON file an XML file a Google sheet or a direct integration with the platform you're selling on No.

2 you want to make sure you have comprehensive structure data on every product on your website data needs to be shown on the product page it needs to be in product schema and it also needs to be included in that product feed you're uploading to ChatGPT Merchant Center and Google Merchant Center you want descriptive product names that include the terms people are gonna search for when looking for this product include key details like the price dimensions weight detailed product descriptions the more data you can include about each product the better you can look up Product Schema on schema.org for a list of fields you might want to include and No.

3 you need to make sure you're implementing the Agentic Commerce Protocol and the Universal Commerce Protocol these are protocols released by OpenAI and Google respectively that allow people to buy your products directly from ChatGPT and Gemini if you're selling on Shopify it looks like they'll take care of this for you automatically Wu Commerce has already announced they're supporting the agentic Commerce protocol and I imagine they'll do the same with the Universal Commerce Protocol but that one was just released by Google like a week ago Walmart actually just announced that they'll be implementing UCP on their website I'm planning on making a video on that once we get some more information

People will be buying products directly from ChatGPT by end of 2026. Is your product feed ready? 3 things you need to do NOW 👆 From Kevin Indig's Growth Memo Newsletter... The source tells ecommerce businesses to make product feeds available to ChatGPT and Gemini through ChatGPT's merchant program and Google Merchant Center. Product data should appear on product pages, in Product schema, and in uploaded feeds, with descriptive names and details such as price, dimensions, and weight. The source treats Agentic Commerce Protocol and Universal Commerce Protocol as emerging purchase-through-LLM requirements for ecommerce stacks...

People will be buying products directly from ChatGPT by end of 2026. Is your product feed ready? 3 things you need to do NOW 👆 From Kevin Indig's Growth Memo Newsletter #ecommerce #aisearch #chatgpt

Agentic commerce / product feeds
Agentic commerce protocols
Product schema / feed completeness


In majority of Google Ads accounts, there is a tab that says recommendations. Now a lot of the times when people look at these recommendations, two things either happen. No. 1, they get nervous. No.2 is that they follow those recommendations straight away. Fundamentally, those recommendations are there for Google's benefits and not necessarily for yours. They're system wide and done for every single campaign almost according to a checklist. So when you look at those recommendations, Google are not necessarily looking at your website in particular. They're just saying these are the best practices across Google Ads and these work. But a lot of the time these are there just to generate Google Ads more money and like I said, they're not there for your benefit. Take a look at this, for example, I'm gonna open up an account for one of my clients in Google Ads. Now this client is doing extremely well. The leads are coming in, they're great quality leads and they're extremely happy. But according to the recommendations score, Google says they're not doing so well and they're giving us a whole list of recommendations that we can do. Now it's an interesting thing that if these recommendations meant so much, how can you increase those scores by just dismissing them? Look what I mean, if you dismiss one of these recommendations, the Google Ads recommendation score dramatically goes up again, I know what all of these recommendations mean and I don't want them. I know exactly what they are, but I know exactly what my client does...

In majority of Google Ads accounts, there is a tab that says recommendations. Now a lot of the times when people look at these recommendations, two things either happen. No. 1, they get nervous.

No.2 is that they follow those recommendations straight away. Fundamentally, those recommendations are there for Google's benefits and not necessarily for yours. They're system wide and done for every single campaign almost according to a checklist. So when you look at those recommendations, Google are not necessarily looking at your website in particular.

They're just saying these are the best practices across Google Ads and these work. But a lot of the time these are there just to generate Google Ads more money and like I said, they're not there for your benefit. Take a look at this, for example, I'm gonna open up an account for one of my clients in Google Ads. Now this client is doing extremely well.

The leads are coming in, they're great quality leads and they're extremely happy. But according to the recommendations score, Google says they're not doing so well and they're giving us a whole list of recommendations that we can do. Now it's an interesting thing that if these recommendations meant so much, how can you increase those scores by just dismissing them? Look what I mean, if you dismiss one of these recommendations, the Google Ads recommendation score dramatically goes up again, I know what all of these recommendations mean and I don't want them.

I know exactly what they are, but I know exactly what my client does. And I've studied my client long enough to know that they don't need these recommendations. Now I'm gonna dismiss all of them. And wow, look at this, that score goes up to 100%.

Again, you have to know what you're doing with regards to Google Ads. Don't follow blindly what those recommendations are telling you because most of the time they're for Google benefit and not really for your benefit. If you need an audit on your Google Ads account, drop me a DM or put a comment below and I'll get back to you.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Google Ads recommendations are usually for Google’s benefit. Most of ...


Google just launched a really cool AI agent for e-commerce businesses. So if you run a search on Google and you get the profile, you can start a conversational chat with that business. So you can ask it, you know, like, oh, hey, do you have this product in stock? And you can ask followup questions like, hey, how does this product compare to that product? And the thing that's cool about it is that it's conversational. Now, I think that this is exactly what we're gonna see coming to Google business profiles. So right now, Google has rolled out this thing called Ask Maps in Google Maps. So you can ask a question and then get a response. Now, you could ask another question, but it's not conversational. It's not like it's back and forth where you can ask followup questions. I think we're gonna see Google add this kind of conversational AI agent to Google business profiles. I feel like that's V2 of the Ask Maps functionality. So here's what you can do to prepare for this. You need to make sure that your Google Business Profile and your website is providing Google with every possible data point you can think of. Every service you offer, every amenity, every little detail about your business, the products you carry, the specifics about how you do your service. Basically, you need to feed the AI with all the data it needs to answer every possible question about your business. And then you know what? Mark it up in schema. I know I've said in the past that I don't think schema is that important...

Google just launched a really cool AI agent for e-commerce businesses. So if you run a search on Google and you get the profile, you can start a conversational chat with that business. So you can ask it, you know, like, oh, hey, do you have this product in stock? And you can ask followup questions like, hey, how does this product compare to that product?

And the thing that's cool about it is that it's conversational. Now, I think that this is exactly what we're gonna see coming to Google business profiles. So right now, Google has rolled out this thing called Ask Maps in Google Maps. So you can ask a question and then get a response.

Now, you could ask another question, but it's not conversational. It's not like it's back and forth where you can ask followup questions. I think we're gonna see Google add this kind of conversational AI agent to Google business profiles. I feel like that's V2 of the Ask Maps functionality.

So here's what you can do to prepare for this. You need to make sure that your Google Business Profile and your website is providing Google with every possible data point you can think of. Every service you offer, every amenity, every little detail about your business, the products you carry, the specifics about how you do your service. Basically, you need to feed the AI with all the data it needs to answer every possible question about your business.

And then you know what? Mark it up in schema. I know I've said in the past that I don't think schema is that important. I think that if you make the data easily understandable by the robots, then that can't be a bad thing.

Feed the bots, then those AI agents can answer all those questions for your business.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Google’s new conversational AI agent is coming to Google Business Pro...


Nobody knows this about Google. Go to Google Search Console, performance search results. Click more. Click compare. Compare last 28 days to previous period. Click pages now. Sort for negative clicks difference. Look for pages that lost clicks but still have strong impressions. This could mean a competitor improved their page or Google wants something slightly different. Click on one of the pages, turn on average position. Sort again for negative clicks difference. Look for keywords where you lost a lot of clicks, where you also lost ranking positions. A negative ranking position like this. Now you'll see keywords where you lost clicks from Google over the last 28 days where you also lost rankings. You're showing up lower on Google for these searches, so you're getting less clicks. Update your page to better match these searches. If it's relevant to your content, that could mean fresher information, more detail, presenting something more clearly, or even just using the keyword exactly in your content. And learn my method of purchase intent search engine optimization at compactkeywords com.

Nobody knows this about Google. Go to Google Search Console. Performance, Search Results. Click More. Click Compare. Compare last 28 days to previous period. Click Pages... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: Content refresh / GSC click losses, SEO research and tooling workflow.

Nobody knows this about Google. Go to Google Search Console. Performance, Search Results. Click More. Click Compare. Compare last 28 days to previous period. Click Pages. Now sort for negative clicks difference. Look for pages that lost clicks but still have strong impressions. This could mean a competitor improved their page, or Google wants something slightly different. Click on one of the pages. Turn on Average Position.  Sort again for negative clicks difference. Look for keywords where you've lost a lot of clicks, where you also lost ranking positions. A negative ranking position like this. Now you'll see keywords where you lost clicks from Google over the last 28 days where you also lost rankings. You're showing up lower on Google for these searches, so you're getting less clicks. Update your page to better match these searches if it's relevant to your content. That could mean fresher information, more detail, presenting something more clearly, or even just using the keyword exactly in your content. And learn my method of purchase-intent search engine optimization at compactkeywords.com #searchengineoptimization #seotips #digitalmarketing #marketingagency

Content refresh / GSC click losses
SEO research and tooling workflow


This is the ecommerce SEO strategy you need if you wanna boost your visibility on ChatGPT and Google and generate more sales. And it doesn't involve a single blog post. All the most successful ecommerce stores are using this strategy. It's super simple and any ecommerce site can do this. Your SEO strategy should target customers at different stages of their journey. To do this effectively, you need to know a little bit about search intent, which is the why behind the search. four main types of search intent, but the two you need to focus on first are commercial searches, which are made when the customer is deciding what to buy, and transactional searches, which are made when the customer is ready to buy. And search engines use search intent to decide what type of content to show for each search. For example, Google will show pages that meet a transactional search intent if you search вЂbuy running shoes onlineвЂ™ or pages with a commercial intent if you search вЂtreadmill running shoesвЂ™ Your content strategy needs to effectively target both of those types of searches. If you want to rank and ultimately make money from those searches, I'm gonna walk you through how to create your SEO Content strategy because it's easier than you think. Start by listing all of your products. the pages you want to rank for transactional searches. Now create a new list which groups your products into logical categories. Then you're gonna drill down those categories into subcategories. Go as niche as you can with this...

This is the ecommerce SEO strategy you need if you wanna boost your visibility on ChatGPT and Google and generate more sales.

And it doesn't involve a single blog post.

All the most successful ecommerce stores are using this strategy.

It's super simple and any ecommerce site can do this.

Your SEO strategy should target customers at different stages of their journey.

To do this effectively, you need to know a little bit about search intent, which is the why behind the search. four main types of search intent, but the two you need to focus on first are commercial searches, which are made when the customer is deciding what to buy, and transactional searches, which are made when the customer is ready to buy.

And search engines use search intent to decide what type of content to show for each search.

For example, Google will show pages that meet a transactional search intent if you search вЂbuy running shoes onlineвЂ™ or pages with a commercial intent if you search вЂtreadmill running shoesвЂ™ Your content strategy needs to effectively target both of those types of searches.

If you want to rank and ultimately make money from those searches, I'm gonna walk you through how to create your SEO Content strategy because it's easier than you think.

Start by listing all of your products. the pages you want to rank for transactional searches.

Now create a new list which groups your products into logical categories.

Then you're gonna drill down those categories into subcategories.

Go as niche as you can with this. the pages you want to rank for commercial searches, and the two list combined make up your website's SEO Content strategy. the pages that you need to create and optimise first if you want any chance of ranking and to make money from those rankings.

Ecommerce SEO tips for 2026 🕵🏻♀ Your ecommerce SEO strategy should feed into your wider ecommerce marking strategy because the pages you're working on do more than just rank... Ecommerce SEO should first target transactional product pages and commercial category or subcategory pages based on search intent. Niche subcategory pages can target commercial searches where customers are deciding what to buy. Main topics: Ecommerce search intent, Ecommerce subcategories.

Ecommerce SEO tips for 2026 🕵🏻♀ Your ecommerce SEO strategy should feed into your wider ecommerce marking strategy because the pages you're working on do more than just rank on Google or boost ChatGPT SEO, they’re your man website sales pages.  Once you've got your content strategy down, then you can focus on things like product description SEO, products SEO with transactional intent keywords and commercial search intent keywords, and the SEO organisation of your content, to boost your AI search engine optimisation and traditional SEO. #ecommerceseo #ecommerceforbeginners #ecommercetips #ecommercemarketing #ecommercewebsite

Ecommerce search intent
Ecommerce subcategories


If you'd like to learn how to rank in AI search, in other words, how to get your brand recommended by large language models like ChatGPT and Google's AI mode, I'd like to recommend three people I think you should be following. I often have people ask me how to learn GEO. They're often looking for a course or something. But the thing is this is a brand new industry. There is no course, at least not one I would pay for. We're all learning this in real time. Now having a background in SEO definitely gives you a huge advantage. Most of the fundamental systems are still the same, but there's also a lot of new opportunities. And the only way to discover those opportunities is through experimentation. Those of us that are learning and keeping up with the changes in GEO right now are learning by doing. We're running experiments, sharing our results and then comparing notes with others that are doing the same. I've been doing this for a few years now and I'd like to share the only three people who I feel really understand GEO at a fundamental level and are sharing their insights. First one is Ethan Smith. He's the CEO of graphite and AI powered growth agency. I recommend checking out his episode on Lenny's podcast. It's one of the first things I share with anyone interested in getting Into GEO. Ethan is a great example of someone who's truly living and breathing GEO. He's not just sharing theories, he's really practicing it and he's an open book. Second person I recommend is Kevin Indig. I subscribe to the paid version of his Growth Memo newsletter...

If you'd like to learn how to rank in AI search, in other words, how to get your brand recommended by large language models like ChatGPT and Google's AI mode, I'd like to recommend three people I think you should be following.

I often have people ask me how to learn GEO.

They're often looking for a course or something.

But the thing is this is a brand new industry.

There is no course, at least not one I would pay for.

We're all learning this in real time.

Now having a background in SEO definitely gives you a huge advantage.

Most of the fundamental systems are still the same, but there's also a lot of new opportunities.

And the only way to discover those opportunities is through experimentation.

Those of us that are learning and keeping up with the changes in GEO right now are learning by doing.

We're running experiments, sharing our results and then comparing notes with others that are doing the same.

I've been doing this for a few years now and I'd like to share the only three people who I feel really understand GEO at a fundamental level and are sharing their insights.

First one is Ethan Smith.

He's the CEO of graphite and AI powered growth agency.

I recommend checking out his episode on Lenny's podcast.

It's one of the first things I share with anyone interested in getting Into GEO.

Ethan is a great example of someone who's truly living and breathing GEO.

He's not just sharing theories, he's really practicing it and he's an open book.

Second person I recommend is Kevin Indig.

I subscribe to the paid version of his Growth Memo newsletter.

The free version is also fantastic though.

I'm currently doing an 11 part video series covering the 11 search factors based on one episode of that newsletter.

Kevin has always been a valuable resource in the SEO community and he's one of the few CEOs that actually understands what has changed with Geo and what hasn't changed.

And the third person I recommend following is Mike King.

He's the founder of ipullrank.

Mike goes deeper on a technical level into how Google's systems work than any SEO I know.

And now he's taking that technical understanding and applying it to Google's AI mode and AI overviews, which I think is very wise.

I think by the end of this year, all we're gonna care about is how large language models rank websites.

Mike recently did a webinar with Joy Hawkins that you can find on YouTube.

I highly recommend watching the entire thing.

Joy is still a bit of a skeptic when it comes to AI and I think she has good reasons, but I'm hoping we can make a believer out of her by the end of the year.

If you want to learn GEO, don't look for a course. There isn't one worth paying for—this industry is too new... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

If you want to learn GEO, don't look for a course. There isn't one worth paying for—this industry is too new. We're all figuring it out by experimenting, sharing results, and comparing notes. But there are three people I actually trust to understand what's changing (and what isn't): → Ethan Smith — CEO of Graphite. Start with his Lenny's Podcast episode.  → Kevin Indig — his Growth Memo newsletter is required reading.  → Mike King @ipullrank — nobody goes deeper on Google's systems. → Joy Hawkins @sterlingskyseo — she's still skeptical about AI search, and I think she has good reasons. But I'm hoping we can make a believer out of her by the end of the year. SEO experience helps, but this is a new game. Who are you learning from? #GEO #AIsearch #SEO #MarketingStrategy #SearchMarketing


If you want the content on your website to get noticed by large language models, you need to understand meta data relevance. We're talking about your title tag, your meta description and your URL structure. If you know anything about SEO, you're probably thinking, TJ, I already know about this. But it's actually a little different with large language models. In traditional search engines, your title tag and U. R. L. Slug play a big part in your rankings. And this is still the case in large language models which also use index based ranking to retrieve relevant pages. However, large language models then take an additional step before deciding if they're going to retrieve content from the page. They first use a web tool which returns a set of results which each include a title, URL and meta description. And that's all the information they have to decide if they want to retrieve the content on the page. The LLM is essentially taking on the role that a human would in a traditional Google search. When you perform a search in Google, you're presented with a set of titles, URLs and meta descriptions. You then review those and decide which pages you want to visit. But of course, large language models don't think the same way that humans do and they will typically retrieve many pages. So how do you optimize your title tag, L and meta description to maximize your chance of being retrieved by large language models. The first step is to consider what the large language model is likely searching for and that search will be based on whatever the user entered as a prompt...

If you want the content on your website to get noticed by large language models, you need to understand meta data relevance.

We're talking about your title tag, your meta description and your URL structure.

If you know anything about SEO, you're probably thinking, TJ, I already know about this.

But it's actually a little different with large language models.

In traditional search engines, your title tag and U.

R.

L.

Slug play a big part in your rankings.

And this is still the case in large language models which also use index based ranking to retrieve relevant pages.

However, large language models then take an additional step before deciding if they're going to retrieve content from the page.

They first use a web tool which returns a set of results which each include a title, URL and meta description.

And that's all the information they have to decide if they want to retrieve the content on the page.

The LLM is essentially taking on the role that a human would in a traditional Google search.

When you perform a search in Google, you're presented with a set of titles, URLs and meta descriptions.

You then review those and decide which pages you want to visit.

But of course, large language models don't think the same way that humans do and they will typically retrieve many pages.

So how do you optimize your title tag, L and meta description to maximize your chance of being retrieved by large language models.

The first step is to consider what the large language model is likely searching for and that search will be based on whatever the user entered as a prompt.

So user goes to a large language model, asks a question and then that large language model will take that question and break it into a series of searches.

The best way to determine what the large language model is searching for is to use a tool like profound or peak to simulate these prompts and track the searches that the large language model performs as a result.

If you don't have that data, you can essentially just guess what a person might search if they were looking for the content on that page.

Just keep in mind that large language models do search differently than humans.

They typically perform much longer, more specific searches and they often depend things like the demographic or location of the user, a specific use case or the current year.

Once you have a specific search term you wanna optimize for, you just wanna include that search term in the title and U.

R.

L of the page.

For the meta description, my recommendation is to spoil the answer.

Think of the question the user was most likely asking in the initial prompt and then do your best to provide a concise answer to that question as the meta description.

This is the best way to make the large language model confident that the content on the page will answer the question.

This was the No.

3 AI visibility factor from Kevin Index Growth Memo Newsletter.

We have eight more to go.

Meta Tag Optimization for AI Search: LLMs only see your title, URL, and meta description before deciding to visit. Spoil the answer. #AIsearch #SEO #LLM #AIvisibility The source says LLM web tools may decide whether to retrieve a page using only the title, URL, and meta description returned in search results. The source suggests using prompt-simulation tools, or controlled guesses when tool data is unavailable, to learn what searches LLMs perform. The creator recommends answer-first meta descriptions so an LLM can see that the page likely answers the user's prompt. Main topics: AI search terms / prompt simulation, Meta descriptions / answer-first, Metadata relevance / AI retrieval.

AI search terms / prompt simulation
Meta descriptions / answer-first
Metadata relevance / AI retrieval


I never send follow UPS to clients once I've done the proposal and I know that they've received it. Now, there's a few reasons why I don't do follow UPS. No. 1, I'll think that if a person wants to do business with me, they've got my proposal, they know what my prices are and they know how to contact me. No matter what I do, it's not gonna change that. The second thing is I don't want to come across as desperate. I don't think anyone wants to do business with a desperate person. And I think majority of the times when people follow up, it comes across as desperate. I don't want to get into the friend zone area with the client. Now with regards to the friend zone, you know what I mean with regards to relationships, but with regards to client supplier relationships as well, there is that friend zone. What I mean by the friend zone is that you think, Ja, the guy is going to sign up with me and they string you along and string you along. No, I don't want to do that at all. And finally, the reason why I don't do follow UPS is that I want to focus on generating more leads and more business with people that want to do work with me. I'd rather put my efforts into closing more sales. Let me know your thoughts.

Sales quality depends on offer fit, pricing friction, and follow-up discipline, not only on generating more leads. Main topics: Sales process and offer-fit discipline.

I don’t send follow ups to prospects after I’ve sent them quotes. If ...


It's really great to be able to see how you rank across all these different areas way beyond just 20. All the other tools, they only track to like position 20. And so you have no idea how you're ranking in all these other areas. I guess you're just trying to save money. one of the huge things that sets Whitespark's local ranking grids apart from the competition is that it tracks to 100 positions on every grid point. In my opinion, it's really valuable to be able to track beyond position 20. You wanna be able to see the impact of your work. If you're doing local search work, you wanna be able to see if your positions move from like 80s to the 30s. That tells you that whatever you did had an impact. In any other tool, you're completely flying blind. You have no idea if the work you're doing is having an impact. You just have to try Whitespark's local ranking grids. Yes, of course, it tracks to 100. That's huge. But it's also just the most beautiful, easy to use, delightful to use software. And it costs the same or less than any other tool out there for way more data. Check it out.

What if your local SEO strategy is working, but your grid rank tracke...


Your X recently made a change where you don't get less reach if you share a link. I only have 14 followers on X. Yesterday I shared this article from my website. The post got 4.2 thousand views. This post converted into 145 visits from X to the article. This means from this 4.2 thousand views, 145 people clicked and visited the article. If this doesn't sound like much, it actually resulted in people sharing the article. This service tracks Reddit mentions for free. I got this alert saying my name was mentioned on Reddit. Going to the Reddit post, you see somebody shared my article here, but unfortunately they shared it with the wrong URL. They added this bracket at the end. So then I set up this redirect for when people go to the wrong URL they get taken to the right article. For the longest time, Twitter X suppressed reach on posts that shared links. All the social networks copied them. Now that Twitter X has removed this, it's possible other social networks will not suppress reach for posts that contain links in the future.

Some social media platforms have stopped suppressing posts that contain links. This could revive the open web… #socialmediamarketing #digitalmarketing #blogging #viralmarketing A shared article URL with an accidental extra bracket led the creator to add a redirect so referral traffic reached the correct page. Main topics: Social search / link distribution, Technical SEO / malformed backlinks.

Social search / link distribution
Technical SEO / malformed backlinks


what does New Year resolutions and SEO have in common there are three things time perseverance and patience one of the most common New Year resolutions that people have is to get in shape so they'll start working out for a week or two then what happens is they'll look in the mirror and they'll say you know what I don't see the results this doesn't work but again the reason why they failed is they haven't given it enough time and haven't been doing it long enough it's a similar thing with regards to SEO so many times we see people and clients doing it they'll start doing SEO and they'll start doing the right things but looking at the results after two weeks they'll say you know what we not on top let's cancel the SEO contract but SEO doesn't work like that one has to be doing the right things and one has to be doing the right things on an ongoing basis so for example one has to be doing the page titles one has to do the page descriptions the technical SEO the blogging the backlinks and so many other factors but one has to be doing consistently now take a look at this for example here's a client who hired us a while ago to do the SEO for them you can see that the end result is that they're ranking for lots of keywords and lots of keywords in the top three but one takes a look at the graph you can see how slow and steady and how much time and perseverance and patience they needed but as you can see as well by giving it time and trusting in the process you can see that results are great if you need help with your SEO drop me a DM or comment below and I'll try get back to...

what does New Year resolutions and SEO have in common there are three things time perseverance and patience one of the most common New Year resolutions that people have is to get in shape so they'll start working out for a week or two then what happens is they'll look in the mirror and they'll say you know what I don't see the results this doesn't work but again the reason why they failed is they haven't given it enough time and haven't been doing it long enough it's a similar thing with regards to SEO so many times we see people and clients doing it they'll start doing SEO and they'll start doing the right things but looking at the results after two weeks they'll say you know what we not on top let's cancel the SEO contract but SEO doesn't work like that one has to be doing the right things and one has to be doing the right things on an ongoing basis so for example one has to be doing the page titles one has to do the page descriptions the technical SEO the blogging the backlinks and so many other factors but one has to be doing consistently now take a look at this for example here's a client who hired us a while ago to do the SEO for them you can see that the end result is that they're ranking for lots of keywords and lots of keywords in the top three but one takes a look at the graph you can see how slow and steady and how much time and perseverance and patience they needed but as you can see as well by giving it time and trusting in the process you can see that results are great if you need help with your SEO drop me a DM or comment below and I'll try get back to you as soon as possible.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

SEO, like New Year resolutions, needs time, patience, and perseveranc...


Citation directory descriptions. This is a slept on opportunity. I think most businesses, when they built their citations, so they got listed on Yellow Pages, Mapquest, superpages, all these sites, they did that years ago and they just use the same business description that they've been using for the last 20 years in their business. Sometimes it's really poorly written. You need to rewrite that description. Think of it as like a data set and you want it to be written in what are called semantic triples, subject, predicate, object. Acme Pest Control is a Dallas pest control company specializing in wasp removal or specializing in this. And so without, with throughout the whole description, you want to optimize it to really explain in very clear terms what your business is, what it does. And then update all your citations. What you say about yourself is only so much, but what does the broader web say about you? That's just a golden opportunity to go update all your citation descriptions to really emphasize some of these things that you haven't maybe thought about for 10 years.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Local SEO Tip you NEED to know: update your business description on y...


This is my growth on LinkedIn since I started taking LinkedIn more seriously. In this time I've gotten 7.8 million impressions. Around July I had gotten around 70,000 impressions for the year. I was posting was only sporadically. At this time. I decided to take all of my videos. They were coming out to a company page on LinkedIn. I started posting them manually to my personal LinkedIn page. Now here's the interesting thing about LinkedIn. There is a lagging effect on impressions when you post. It can take weeks before you start getting the bulk of your views. That's what happened to me. You see, I start to take off. It was around this time that I noticed oh my gosh, I was getting a lot of impressions on LinkedIn. I was getting around 200,000 impressions per week on LinkedIn. I saw that a bunch of friends were getting extreme success posting every day on LinkedIn, so I started posting. I was already posting once a day. I started posting three to 10 times a day. And note that the trajectory is way steeper because I was posting three to 10 times a day. LinkedIn is a crazy gold mine right now. You have to maintain minimum one time a day daily posting. There can even be a multiplier 4 impressions you get if you are putting up more than one post a day. It's super easy. Post and cross post everything that you put on LinkedIn between X threads A Facebook page. These all accept text posts. If you're putting up videos on Instagram, put them on LinkedIn, too. Videos are doing really well. Look at this. These are my top performing posts for the year. Three of them are videos...

This is my growth on LinkedIn since I started taking LinkedIn more seriously.

In this time I've gotten 7.8 million impressions.

Around July I had gotten around 70,000 impressions for the year.

I was posting was only sporadically.

At this time.

I decided to take all of my videos.

They were coming out to a company page on LinkedIn.

I started posting them manually to my personal LinkedIn page.

Now here's the interesting thing about LinkedIn.

There is a lagging effect on impressions when you post.

It can take weeks before you start getting the bulk of your views.

That's what happened to me.

You see, I start to take off.

It was around this time that I noticed oh my gosh, I was getting a lot of impressions on LinkedIn.

I was getting around 200,000 impressions per week on LinkedIn.

I saw that a bunch of friends were getting extreme success posting every day on LinkedIn, so I started posting.

I was already posting once a day.

I started posting three to 10 times a day.

And note that the trajectory is way steeper because I was posting three to 10 times a day.

LinkedIn is a crazy gold mine right now.

You have to maintain minimum one time a day daily posting.

There can even be a multiplier 4 impressions you get if you are putting up more than one post a day.

It's super easy.

Post and cross post everything that you put on LinkedIn between X threads A Facebook page.

These all accept text posts.

If you're putting up videos on Instagram, put them on LinkedIn, too.

Videos are doing really well.

Look at this.

These are my top performing posts for the year.

Three of them are videos.

This one has 1.1 million impressions.

This one has 926,000 impressions.

Post the same video on TikTok, the same video on YouTube shorts.

Here's a pure text post about M dashes.

There's not even an image on it.

It has 53,000 impressions.

This one, I use an image.

It was three weeks ago.

About how LinkedIn is insane.

55,000 impressions.

If you can post consistently one time a day, you will find that LinkedIn is a crazy gold mine that everybody is sleeping on.

Since September, I have gotten 7,800,000 impressions on LinkedIn. Around July, I had gotten only around 70,000 impressions for the year... Social and personal-brand work can become a lead engine when publishing, proof, and referral loops are measured together. Main topics: Social and personal-brand growth engine.

Since September, I have gotten 7,800,000  impressions on LinkedIn. Around July, I had gotten only around 70,000 impressions for the year. Up to that point, I was posting only sporadically.  Then I decided to take all of my videos, they were coming out automatically to a company page on LinkedIn, I started posting them MANUALLY to my personal LinkedIn page. Here's the interesting thing about LinkedIn: There is a lagging effect on impressions. When you post, it can take weeks before you start getting the bulk of your views. That's what happened to me.  Months after I began posting manually to my personal LinkedIn page, I noticed, “Oh my gosh, I was getting a lot of impressions on LinkedIn.” I was getting around 200,000 impressions per week on LinkedIn when I first noticed LinkedIn was ‘working.’ And I saw that a bunch of friends were getting extreme success posting every day on LinkedIn. So I started posting, I was already posting once a day, I started posting three to ten times a day. The trajectory of my growth became way steeper from the increase in posting velocity. LinkedIn is a crazy goldmine right now.  You have to maintain minimum one time a day daily posting. There can even be a multiplier for impressions you get if you are putting up more than one post a day. It's super easy. Post and crosspost everything that you put on LinkedIn between all other social networks that accept text posts. If you're putting up short form videos some place else, like TikTok, put them on LinkedIn too, videos are doing really well on LinkedIn. My top performing posts for the year: three of them are videos. Crosspost your short form videos everywhere. Pure text posts do well, too. One of mine got 53,000 impressions. Another uses an image and got 55,000 impressions. If you can post consistently one time a day, you will find that LinkedIn is a crazy gold mine that everybody is sleeping on. #linkedinmarketing #socialmediamarketing #personalbranding #linkedintricks


Traffic from AI and large language models such as ChatGPT, Perplexity, Claude and Gemini convert at three times more than other channels. This data was brought out and it was published on the Microsoft Clarity blog. Now looking at this article, there's a few takeaway points. The first one is to know that when people are going on the large language models and are looking for information, like we said, they convert a lot more. The reason is obvious. A person is much lower down the funnel. They know what they want and they're using the data straight away to get the results. The second thing is obvious. You and your company have to be on those large language models in order to get that conversion because the intent is so clear. If a person is searching for something and your company doesn't appear, obviously you're not going to get that conversion. So you have to start working at it straight away and make sure that your company is on those results. The third thing to know is yes, the traffic coming from these AI models are slow, but make no mistake, the traffic is starting to increase and if your websites are not coming up on these AI results, you are going to be losing a lot of traffic. If you need help with your AI s C. O or s C. O in general, drop a comment or DM me for more. Information.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Traffic from ChatGPT, Gemini, Perplexity and Calude converts 300% mor...


You need to stop charging your customers for shipping. Your customers do not wanna pay ВЈ24.99, plus ВЈ2.99 for shipping. People hate shipping charges. It doesn't matter what way you dress it up, they immediately feel like they're not getting as good of a deal as soon as you whack that charge on. As a business owner, you have two options to make this work significantly better for you and help improve your sales. First option, which is my favourite, is to incorporate the shipping cost into the product cost. So instead of charging ВЈ24.99, you'll charge ВЈ27.99. If you're struggling to make your prices competitive with this approach, then you can have a free shipping threshold. So free shipping if they spend ВЈ40 or if they buy two items. I guarantee you can make one of these work for your business and it's gonna improve your sales.

E-commerce business owners, you’ve got to stop charging for shipping. This is one of the biggest things that can hold your ecommerce website marketing back from making more... Sales quality depends on offer fit, pricing friction, and follow-up discipline, not only on generating more leads. Main topics: Sales process and offer-fit discipline.

E-commerce business owners, you’ve got to stop charging for shipping. This is one of the biggest things that can hold your ecommerce website marketing back from making more sales.  Integrate this into your e-commerce strategy and tell me if you notice an increase in sales and click through rate!  #ecommercetips #ecommercestore #ecommercemarketing #ecommerce #ecommerceforbeginners


Let's talk about another important factor for being recommended by large language models like ChatGPT. In Google's AI. Mode. This one's a little more technical, but I'm gonna try to make it simple for you. That is improving your server response time. And the metric we really care about here is your TTFB, or time to first byte. You may have heard about this factor in traditional SEO, but it's much more important in AI. Search. This is how long it takes from the request made to your web server till the first byte is downloaded from the web page. When someone enters a prompt in a large language model, that large language model then performs a search. It will only wait so long for your website to load before it gives up. Now, just like traditional search engines, AI. Search is index based. Meaning when it performs its initial search, it's not searching across the live web. It's searching its own index of saved information on these web pages. To get that initial set of results, it doesn't need to access your website. However, AI search goes one step further. Before it provides a recommendation, it actually needs to look at these webpages. It's typically performing a handful of searches simultaneously, and then it'll often do secondary searches based on the information it finds in the first search. And all of this needs to happen fast enough to provide a good user experience. Let's talk about how you can improve your server response times. You're more likely to be retrieved by AI search. The first is to use a CDN or content delivery network...

Let's talk about another important factor for being recommended by large language models like ChatGPT.

In Google's AI.

Mode.

This one's a little more technical, but I'm gonna try to make it simple for you.

That is improving your server response time.

And the metric we really care about here is your TTFB, or time to first byte.

You may have heard about this factor in traditional SEO, but it's much more important in AI.

Search.

This is how long it takes from the request made to your web server till the first byte is downloaded from the web page.

When someone enters a prompt in a large language model, that large language model then performs a search.

It will only wait so long for your website to load before it gives up.

Now, just like traditional search engines, AI.

Search is index based.

Meaning when it performs its initial search, it's not searching across the live web.

It's searching its own index of saved information on these web pages.

To get that initial set of results, it doesn't need to access your website.

However, AI search goes one step further.

Before it provides a recommendation, it actually needs to look at these webpages.

It's typically performing a handful of searches simultaneously, and then it'll often do secondary searches based on the information it finds in the first search.

And all of this needs to happen fast enough to provide a good user experience.

Let's talk about how you can improve your server response times.

You're more likely to be retrieved by AI search.

The first is to use a CDN or content delivery network.

This is a service like Cloudflare that hosts your website on multiple different servers around the world, limiting the distance between your website and the server making the request.

The second is enabling server side caching.

This is where a copy of your pages are saved on the server so the page doesn't have to be rendered in real time.

This is also a service offered by Cloudflare.

There are other micro optimizations you can make, but those are the big ones.

This is the number two AI search factor from Kevin Index growth memo.

We have nine more to go.

If you missed the first one, I recommend going back and watching it.

ChatGPT literally gives up on slow websites. Here's the 2-minute fix to stop getting skipped by AI search 👇 #AIsearch #SEO #ChatGPT #MarketingTips The source recommends server-side caching as a major way to improve server response time for AI-search retrieval. Main topics: Performance optimization / server-side caching, Technical SEO / TTFB for AI search.


If you want to understand and do well at Google Ads and SEO, I want you to think of The Karate Kid. Now why I'm saying Karate Kid is there's that famous scene about wash on and wash off where Mister Miyagi teaches Daniel that the basics of karate come down to a few simple things. Just watch this quick scene. Show me wax on, wax off, wax, wax, wax, wax. Show me paint, defense, paint, paint. Now this is probably the most pivotal scene in the movie as we know. What happens is that Daniel wants to learn karate, that he can defend himself against the bullies. Mister Miyagi teaches him don't worry too much about the fighting, worry more about the basics. Now when it comes down to Google Ads and SEO, so many times I've seen it over the years in training my own staff and dealing with other companies that people focus on too many different things and they don't want to worry about the basics. Now when it comes down to the basics, one has to find a mentally understand what Google search is about. People are looking for what you have to offer and your job on Google Ads and s O is to provide that. Now don't get me wrong, I'm not saying that Google Ads and SEO can be Learned very quickly, but what I'm saying is focus on the fundamentals first. Once you have the fundamentals, In place. The rest of the stuff does flow quite a bit easier and it makes it much easier to learn. Keep on following me for more tips on Google Ads and s o.

SEO foundations require basic technical hygiene, authority checks, content freshness, and surface-specific search behavior before advanced tactics matter. Main topics: SEO foundations and technical hygiene.

The Karate Kid and learning SEO and Google Ads. Everyone wants to ski...


This is getting out of control. Go to Google Search Console, go to performance search results, click add filter, then query queries containing regex. Paste this in. This shows searches of at least 7 words. These are usually searches done with the help of LLMs. Take one of them. You're already ranking on Google for this, so we're gonna make you rank higher. Copy it, paste it into Google. Take the top 3 articles. Use the detailed Chrome extension to easily gather all the headings. Click copy, say to ChatGPT these are the headings for the top 3 rankings for the keyword you. Paste your keyword. Write headings for my own article that combines the best of everything. Share the headings below. ChatGPT will give you something like this. Now say good. Use this outline to write my SEO article for that keyword. ChatGPT will give you something like this. Just like this. Before you use this article on your own site, read it over thoroughly. Add your own experience. Add logos of companies you've worked with. Add real photos if you have some that are relevant. Videos, a lot of media. Remove mdashes. This will make you rank for way more of these. AI assisted searches and learn my method of purchase intent SEO that gets surfaced by AI at compact keywords com.

This is getting out of control. Go to Google Search Console. Go to Performance, Search Results. Click Add Filter, then Query. Queries containing regex... GSC queries of at least seven words may indicate AI-assisted or LLM-influenced searches around pages already ranking. Main topics: GSC / long AI-assisted queries, Risk/avoid / AI content workflow.

This is getting out of control. Go to Google Search Console.  Go to Performance, Search Results. Click Add Filter, then Query. Queries containing regex.  Paste this in: ^(?:\S+\s+){6,}\S+$ This shows searches of at least seven words.  These are usually searches done with the help of LLMs. Take one of them. You're already ranking on Google for this, so we're going to make you rank higher. Copy the keyword. Paste it into Google. Take the top three articles. Use the Detailed Chrome extension to easily gather all the headings. Click copy. Say to ChatGPT.  These are the headings for the top three rankings for the keyword, you paste your keyword.  Write headings for my own article that combines the best of everything. Share the headings below. ChatGPT will give you an outline. Now say, good, use this outline to write my SEO article for that keyword. ChatGPT will give you an SEO’d article. Before you use this article on your own site, read it over thoroughly. Add your own experience. Add logos of companies you've worked with. Add real photos if you have some that are relevant. Videos. A lot of media. Remove emdashes. This will make you rank for way more of these AI assisted searches. And learn my method of purchase intent SEO that gets surfaced by AI  at compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #answerengineoptimization

GSC / long AI-assisted queries
Risk/avoid / AI content workflow


It still blows my mind that Google does this. Go to Google Search Console. If you haven't connected your site already to it, connect it using this domain property. Then go to performance Search results, click Query queries containing. Here it is. I am. Hit apply. You're gonna be amazed. This is showing Google searches that contain I am. Some of them are really long AI assisted searches that people are making, telling Google about themselves so that the AI can make a recommendation. Learn from the language you see so you can show up for more AI searches. It's crazy that Google shows this. Who knows how much longer it will last.

It still blows my mind that Google does this. Go to Google Search Console. If you haven't connected your site already to it, connect it using domain property... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, GSC / personalized AI-style queries.

It still blows my mind that Google does this. Go to Google Search Console. If you haven't connected your site already to it, connect it using domain property. Then go to performance, search results. Click query, queries containing, "I am"  Hit apply. You're going to be amazed. This is showing Google searches that contain "I am.”  Some of them are really long AI assisted searches that people are making, telling Google about themselves so that the AI can make a recommendation. Learn from the language you see so you can show up for more AI searches. It's crazy that Google shows this, who knows how much longer it will last. #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI visibility and answer readiness
GSC / personalized AI-style queries


Yesterday I read the best overview I've ever seen on AI search. It was from Kevin Indigo's newsletter Growth Memo, and he went over everything it takes to be recommended by large language models like ChatGPT or Google's AI mode. He broke it down to 11 factors to determine which brands AI Search recommends. And it was so good that I thought I'd do a video on each factor. He starts by explaining how AI search works. When you ask a question to a large language model, it will usually perform a search on the web. This starts with a retrieval of relevant web pages. It will then site or look at some of those web pages, and finally it'll decide which of those pages can be trusted. So for now, we're just focused on retrieval, and we're gonna start with the first factor, which Kevin calls selection rate and primary bias. Primary bias refers to the bias that large language models have before they perform a search. As you probably know, large language models are all pre trained on data from across the internet. So assuming there's a significant amount of information about a specific brand or website on the internet, the large language model already has an opinion of that source, or a bias. That bias has huge implications for which webpages are retrieved in that initial search. Websites that are seen as a trusted authority in the space are much more likely to be retrieved. For example, You ask a question about real estate, there's a good chance the large language model is immediately gonna search for Zillow...

Yesterday I read the best overview I've ever seen on AI search.

It was from Kevin Indigo's newsletter Growth Memo, and he went over everything it takes to be recommended by large language models like ChatGPT or Google's AI mode.

He broke it down to 11 factors to determine which brands AI Search recommends.

And it was so good that I thought I'd do a video on each factor.

He starts by explaining how AI search works.

When you ask a question to a large language model, it will usually perform a search on the web.

This starts with a retrieval of relevant web pages.

It will then site or look at some of those web pages, and finally it'll decide which of those pages can be trusted.

So for now, we're just focused on retrieval, and we're gonna start with the first factor, which Kevin calls selection rate and primary bias.

Primary bias refers to the bias that large language models have before they perform a search.

As you probably know, large language models are all pre trained on data from across the internet.

So assuming there's a significant amount of information about a specific brand or website on the internet, the large language model already has an opinion of that source, or a bias.

That bias has huge implications for which webpages are retrieved in that initial search.

Websites that are seen as a trusted authority in the space are much more likely to be retrieved.

For example, You ask a question about real estate, there's a good chance the large language model is immediately gonna search for Zillow.

The more competitive the search is, the more this primary bias is gonna factor in.

This is why for smaller brands, I recommend focusing on hyper specific terms.

They tend to be much less competitive.

If you want to be recommended for competitive terms as a smaller brand, you're going to have to get recommendations placed on those websites that are already seen as an authority in your space.

So what can you do to improve your primary bias and therefore improve your selection rate?

You need more information about your brand across the internet.

This isn't something you can fix overnight.

Make sure you're consistently using the same brand name and the same words to describe your brand, words that people might use when searching for the products or services you offer.

Join as many conversations as possible, create as much content around your brand as possible, and get people talking about you online.

Tomorrow, get into Kevin's second factor and by the end of this, you'll know everything it takes to rank an AI search.

AI Search Factor #1_ Selection Rate & Primary BiasAI search already has opinions about your brand before it even searches. Here's what that means for you... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, AI visibility / authority placements, AI visibility / primary bias, AI visibility / smaller brands, Entity consistency / brand language.

AI Search Factor #1_ Selection Rate & Primary BiasAI search already has opinions about your brand before it even searches. Here's what that means for you. #AISearch #SEO #DigitalMarketing #ChatGPT #SmallBusiness

AI visibility and answer readiness
AI visibility / authority placements
AI visibility / primary bias
AI visibility / smaller brands
Entity consistency / brand language


Claude a, I recently launched a Chrome plugin. Now this is great. Specifically if you like Claude like I do. Now this Chrome extension can help you do a lot of things. As mentioned, it works in your browser. It can navigate, it can click buttons, it can take screenshots and a whole lot more. I've been playing with it and it's really unbelievable. Specifically because I love Claude so much. Go and try it out yourself and let me know how it works for you.

AI productivity tools are most useful when tied to a repeatable workflow such as dictation, browser control, automation, or content operations. Main topics: AI productivity and automation tooling.

The Claude Chrome extension is here  Bring Claude's AI assistance to ...


but it seems like um citations are making a comeback is that right that is correct and it is definitely driven by AI search the idea of traditional search really being focused on links as a factor that drives your organic rankings in the world of LLMs it's not really the links as much as it's the mentions so mentions are citations that's a mention of your business entity somewhere on the web and so we are absolutely seeing a surge or like a resurgence of the importance of citations people that were doing SEO the right way in the past probably didn't have to change their strategy much with citations there's an awareness now that citations are actually still critically important I think they always were for traditional search but being listed on the most important sites in your industry the big big sites the obvious ones like Better Business Bureau Facebook LinkedIn Yelp is a big one Yellow Pages Mapquest is surprisingly important being listed on important sites plus anything that's specific to your industry is moving in importance in the world of AI search and a huge one which is a very challenging one is getting listed on expert curated best of the city type lists so you'll see those on Yelp you'll see them on local blogs you'll definitely see them in the restaurant space and if your business is listed on those lists the large language models like ChatGPT and Gemini are absolutely referencing those lists

Are citations making a comeback? I’d say they never left. Citations h...


Publishing four blog posts a month It is not an SEO strategy. Buying 500 backlinks is not an SEO strategy. Optimizing your website speed? Not a strategy. These are all just random tasks. Your website SEO strategy is the plan you follow to improve your visibility on search engines, guarantee you that your top competitors on ChatGPT, Google, etc are all using one. I'm gonna show you exactly how to create your website SEO strategy because there are three key components to it. Content, technical, reputation. They each require different tasks, some of you might not even need to do, and others you've been neglecting while you've been doing these other random tasks. The first component is your website's content. You need to build content around your core products or services that meet searches at the different stages of their journey. That means optimise product or service pages for people who are ready to buy, category or round up pages for people that are still deciding what to buy, and informational pages like blogs, for people that are looking for more information. Blogs are the least important ones here because searchers looking to learn, aren't ready to buy yet, and they're way less likely to click through to your website because of AI answers. The second component is where you should spend the least amount of your time because a lot of the tasks are one and done, but A lot of people waste way too much time here...

Publishing four blog posts a month It is not an SEO strategy.

Buying 500 backlinks is not an SEO strategy.

Optimizing your website speed?

Not a strategy.

These are all just random tasks.

Your website SEO strategy is the plan you follow to improve your visibility on search engines, guarantee you that your top competitors on ChatGPT, Google, etc are all using one.

I'm gonna show you exactly how to create your website SEO strategy because there are three key components to it.

Content, technical, reputation.

They each require different tasks, some of you might not even need to do, and others you've been neglecting while you've been doing these other random tasks.

The first component is your website's content.

You need to build content around your core products or services that meet searches at the different stages of their journey.

That means optimise product or service pages for people who are ready to buy, category or round up pages for people that are still deciding what to buy, and informational pages like blogs, for people that are looking for more information.

Blogs are the least important ones here because searchers looking to learn, aren't ready to buy yet, and they're way less likely to click through to your website because of AI answers.

The second component is where you should spend the least amount of your time because a lot of the tasks are one and done, but A lot of people waste way too much time here.

Technical tasks include making sure that search engines can index your content, adding schema markup, and that you don't have any glaring errors from broken links, images, slow loading pages, etc.

You can implement tools to do almost all of this for you, check in every so often to make sure it's all still good.

The third and most important component is your brand's reputation.

Unless you're new to SEO, you've probably already heard of backlink building.

And yes, this does play a significant role in your brand's reputation, but it is not the only thing to do here.

You also need to be active on socials, Google My Business if you're local, Google Merchant Centre if you're ecoMmerce, and make sure you're listed on relevant directories and round up sites in your industry.

This should be your most time consuming component, but you are also boosting referral and social traffic, so ultimately it builds into your digital marketing strategy as a whole.

I'll leave that part to you.

How to create a website SEO strategy for 2026. Because it's not a case of how to rank on Google any more, and AI search algorithms need totally different tactics... The creator defines SEO strategy as coordinated work across content, technical, and reputation components, not isolated tasks. SEO content should support buyer journey stages with product or service pages, category or roundup pages, and informational pages. Technical SEO should cover indexability, schema markup, and major site errors, with periodic checks instead of endless task churn. Main topics: Brand reputation for SEO, Journey-based SEO content, SEO strategy structure, Technical SEO hygiene.

How to create a website SEO strategy for 2026. Because it's not a case of how to rank on Google  any more, and AI search algorithms need totally different tactics. In 2026, we're looking at how to rank on ChatGPT, boosting website mentions in all AI search engines and features and recovering any lost rankings from Google's algorithm updates. Here's what you actually need to build an SEO strategy that will actually boost your website's rankings this year, whether that's mentions on ChatGPT, rankings on Google or features in AI answers. #seostrategy #seoforwebsite #aiseo #googleseo

Brand reputation for SEO
Journey-based SEO content
SEO strategy structure
Technical SEO hygiene


I wanna talk about what I think brands are gonna start doing in 2026 to get recommended more often by ChatGPT and Google's a I mode. I wanna share one simple way that you can take advantage of this. Now, I believe by the end of 2026, pretty much all searches will involve a large language model. And when these models are trying to help someone find a product or service, they search the internet for recommendations. The entire game with AI visibility is to have as many recommendations found for your brand as possible. I've talked about a lot of ways to get recommendations for your brand on the internet, but I want to talk about one that I really think is gonna start taking shape in 2026. So new, it doesn't really have a name yet, so I'm gonna call them recommendation networks. These are networks of websites that all publish content recommending each other or recommending brands from outside the network in exchange for payment. Now, if you know anything about SEO, you might be thinking right now, whoa, whoa, whoa, TJ, this sounds like a PBN or a link exchange. Isn't this kind of dangerous? Couldn't you get penalized for this? But here's the difference. For this to work in s. E. O, you need a link to your website. However, to influence large language models, you just need the content to recommend your brand. Text recommendations for your brand are Much harder to track algorithmically than a hyperlink to your website. Also, even if you're building links like this at scale these days, it's rare that Google would give you a penalty...

I wanna talk about what I think brands are gonna start doing in 2026 to get recommended more often by ChatGPT and Google's a I mode. I wanna share one simple way that you can take advantage of this. Now, I believe by the end of 2026, pretty much all searches will involve a large language model. And when these models are trying to help someone find a product or service, they search the internet for recommendations. The entire game with AI visibility is to have as many recommendations found for your brand as possible. I've talked about a lot of ways to get recommendations for your brand on the internet, but I want to talk about one that I really think is gonna start taking shape in 2026. So new, it doesn't really have a name yet, so I'm gonna call them recommendation networks. These are networks of websites that all publish content recommending each other or recommending brands from outside the network in exchange for payment. Now, if you know anything about SEO, you might be thinking right now, whoa, whoa, whoa, TJ, this sounds like a PBN or a link exchange. Isn't this kind of dangerous? Couldn't you get penalized for this? But here's the difference. For this to work in s. E. O, you need a link to your website. However, to influence large language models, you just need the content to recommend your brand. Text recommendations for your brand are Much harder to track algorithmically than a hyperlink to your website. Also, even if you're building links like this at scale these days, it's rare that Google would give you a penalty. Typically, their algorithm will just notice them and ignore them. Text recommendations are easier to get than links. There's virtually no chance they'll be ignored or penalized. And when done right, they're far more effective. But you don't need to join or follow a network to get the benefit of this tactic. These markets haven't even taken shape yet. And by the time they do, I think the market will adjust and their prices will go up dramatically. But you can already do this yourself for free. Just think of all the companies that are related to your industry but aren't a direct competitor. If you're a real estate agent, think of home staging companies. If you're an event management company, think of photographers or trade show booth builders. Or it might even be companies that do what you do but in a different area or for a different demographic. Reach out to them or just share this video with them and say, hey, would you be willing to post an article on your blog talking about how we're the best option? And in exchange, we'll post a similar article on our blog. You could also offer to write both blog posts. The important thing is that the title says something like the best X in y or How to choose the best X for Y. If you reach out to multiple companies, you could create a listicle and list them all in one article. And as long as you're not doing this at scale, you could also include a link to each other. So now you're getting a handful of relevant backlinks and building recommendations. We create articles like these on our clients websites and they're incredibly effective. This method lets you multiply that effect across multiple websites. When you do it this way, there's no risk of penalty. And now is the time to do it. I fully expect tactics like this to start to become common place by the end of 2026. But if you can start showing up in large language models now, then when people create content with large language models, you will be showing up in that content more often, which means there's a big first movers advantage.

What are recommendation networks and how can you use them to show up in ChatGPT? Simple tactic anyone can do for free 👇 #aimarketingtools #SEO #marketinghack The source describes a partner-recommendation tactic where related non-competing companies publish 'best X in Y' or selection-guide articles for each other. Main topics: AI visibility / first-mover effect, AI visibility / partner recommendations, Risk/avoid / recommendation networks.

AI visibility / first-mover effect
AI visibility / partner recommendations
Risk/avoid / recommendation networks


If you're using AI to help you write content, whether it's blogs, whether it's articles, whether it's emails, by far the best one in my opinion is Claude. Claude not only sounds less robotic, so there's a less chance of you being picked up by people are looking for AI. The best thing that Claude has in my opinion is something called the writing styles. Now you can also change the different styles of writing inside Claude. All you have to do is in a new chat in Claude, press the plus button, then scroll down to use style. You're gonna see that Claude gives you a variety of different options to choose from. You have your normal style, you have concise, you have explanatory and you have formal. Now these are great and great options to start with but what Claude also gives you, which is amazing is an ability to create your own style or to copy someone else's style. All you have to do at the bottom is click that button over there to create your own style. In the next screen over there, what Claude gives you an option to do is paste some content from writers that you like. Now what I'm gonna do is I'm gonna copy Neil Patel's blogs, at least some of them, cause I really like the style that he writes his long form blogs in. What I'm gonna do is copy some of the content from his blogs, paste it Into Claude, save it, label it as Neil Patel, and there, when it's ready, I'll be able to use this Neil Patel style to write blogs. This is really great. Like I said, by far, in my opinion, the best AI writing is done by Claude. It sounds less robotic and it's a lot smarter...

If you're using AI to help you write content, whether it's blogs, whether it's articles, whether it's emails, by far the best one in my opinion is Claude. Claude not only sounds less robotic, so there's a less chance of you being picked up by people are looking for AI. The best thing that Claude has in my opinion is something called the writing styles. Now you can also change the different styles of writing inside Claude.

All you have to do is in a new chat in Claude, press the plus button, then scroll down to use style. You're gonna see that Claude gives you a variety of different options to choose from. You have your normal style, you have concise, you have explanatory and you have formal. Now these are great and great options to start with but what Claude also gives you, which is amazing is an ability to create your own style or to copy someone else's style.

All you have to do at the bottom is click that button over there to create your own style. In the next screen over there, what Claude gives you an option to do is paste some content from writers that you like. Now what I'm gonna do is I'm gonna copy Neil Patel's blogs, at least some of them, cause I really like the style that he writes his long form blogs in. What I'm gonna do is copy some of the content from his blogs, paste it Into Claude, save it, label it as Neil Patel, and there, when it's ready, I'll be able to use this Neil Patel style to write blogs.

This is really great. Like I said, by far, in my opinion, the best AI writing is done by Claude. It sounds less robotic and it's a lot smarter. And now you can also create your own tones.

Let me know what you think.

Claude Custom Writing Styles lets you train AI Writing  You upload sa...


This is kind of mental. Go to Google, write in site colon a competitor URL, space in quotes. Thank you for your interest. You'll often find old sign up pages, gated offers, or campaigns your competitors stopped promoting you. Show past angles, pricing tests, and offers that didn't scale or worked once then got shelved. Do this to see what your competitors already tested. Learn what messaging and offers actually converted. Shortcut your own experimentation instead of starting from 0. And learn my method of using Google Search to directly get customers at compact keywords com.

This is kind of mental. Go to Google, write in site:competitor.com “thank you for your interest” You'll often find old signup pages, gated offers, or campaigns your... Searching for indexed competitor “thank you for your interest” pages can reveal old signup pages, gated offers, or campaign angles. Main topics: Competitor research / indexed campaigns.

This is kind of mental. Go to Google, write in site:competitor.com “thank you for your interest” You'll often find old signup pages, gated offers, or campaigns your competitors stopped promoting. These show past angles, pricing tests, and offers that didn't scale or worked once, then got shelved. Do this to see what your competitor has already tested, learn what messaging and offers actually converted, and shortcut your own experimentation instead of starting from zero. And learn my method of using Google search to directly get customers at compactkeywords.com #digitalmarketing #searchengineoptimization #marketing #growthstrategy


We're right in the middle of what might be the fastest transition we've ever seen in digital marketing. We're transitioning from a world where humans use search engines to find information to where humans use large language models, who then, in turn, use search engines to find information. And whenever there's a transition like this, the market needs to adjust. I just wanna talk about one specific way the market is adjusting and how you can take advantage of it right now. The old world was all about getting your website to rank at the top of Google. In the new world, it's all about getting a recommendation for your brand on whatever websites the large language models find in their own searches. So getting a recommendation for your brand on these pages that the large language models are using is becoming very valuable very quickly. But the market needs time to adjust. So right now, they're underpriced. The type of page most commonly cited by large language models are listicles. Now, you've always been able to pay for placement on listicles, whether they're from yelp.com or Justia com for Lawyers, House com for home service businesses and many other directories or blogs to produce listicles on their site. And the value of these placements has always been determined exclusively by how many leads the business owner believes they can get directly from that website...

We're right in the middle of what might be the fastest transition we've ever seen in digital marketing. We're transitioning from a world where humans use search engines to find information to where humans use large language models, who then, in turn, use search engines to find information. And whenever there's a transition like this, the market needs to adjust. I just wanna talk about one specific way the market is adjusting and how you can take advantage of it right now. The old world was all about getting your website to rank at the top of Google. In the new world, it's all about getting a recommendation for your brand on whatever websites the large language models find in their own searches. So getting a recommendation for your brand on these pages that the large language models are using is becoming very valuable very quickly. But the market needs time to adjust. So right now, they're underpriced. The type of page most commonly cited by large language models are listicles. Now, you've always been able to pay for placement on listicles, whether they're from yelp.com or Justia com for Lawyers, House com for home service businesses and many other directories or blogs to produce listicles on their site. And the value of these placements has always been determined exclusively by how many leads the business owner believes they can get directly from that website. However, if you track the citations of large language models, you will see that these Listicles have an outsized effect on the recommendations from large language models, so these placements just became much more valuable. And the more people use large language models to get recommendations, the more valuable they'll become. However, the cost for these placements still hasn't gone up. We're seeing cases where we can be listed at the top of one of the most cited pages in a client's industry for one or two hundred dollars. Not one or two hundred dollars a month, which would be a screaming deal. Just a one time payment. And once Google replaces their traditional search results with something that looks more like A I mode, which I believe will happen sometime in 2026, these placements will become much more valuable. Now, eventually the market will realise how valuable these placements are and the pricing will adjust. But if you've ever considered paying for placement, now is the time. Just make sure the websites actually being cited by large language models when people are asking about your product or service.

Is mention building worth it? We're seeing $100 placements on pages ChatGPT cites constantly. Market hasn't caught up yet 👀 #digitalmarketing #AI #SEO #marketingtips... The source claims listicles are among the page types most commonly cited by large language models for recommendation-style prompts. Main topics: AI visibility / listicle citations, Paid placements / citation verification.

Is mention building worth it? We're seeing $100 placements on pages ChatGPT cites constantly. Market hasn't caught up yet 👀 #digitalmarketing #AI #SEO #marketingtips #businessgrowth

AI visibility / listicle citations
Paid placements / citation verification


Here's a tip to make your videos better. Whether you're recording on your iPhone or a professional camera. The first thing that I want you to do every single time before you start recording is remember to clean your lenses. So many times I see people that have recorded pretty decent content, but they have forgotten to clean their lens. Now a dirty lens makes it a bit of a fuzzy looking feel, which is really not great. So remember, all you have to do is get like a lens wiper and clean the lens. It's really as simple as that. Just scrub the lens. Takes literally 1 or 2 seconds and that's it. I specifically use a lens wiper, this one over here. I buy it in bulk and every single time before I start recording, I give it a scrub. A clean lens will make your videos look so much better and sharper and will get you more engagement.

Video performance depends on basic production quality, hooks, and repeatable capture workflows as much as on the idea itself. Main topics: Video content production quality.

Clean your camera lens before recording your video content 🫧 A dirty ...


How's your personal brand influence your agency's growth? It's maybe the No. 1 lead driver for sure. The agency, we don't do any outbound. We don't do any cold calling. We never try. We get referrals right from existing clients. But most of our agency leads are coming from my personal brand. So how did you hear about us? I watched Darren's videos on YouTube. He really impressed me with with the strategies he was telling. So clearly he knows what he's doing. And so his agency, presumably you all know what you're doing. That is really key. And then, yeah, absolutely. My LinkedIn DMS, my emails, they're just leasers coming through mostly because they are aware of Darren Shaw and they're aware that that I'm one of the influencers in the space. It's like, hey, boss, we need to work on our local SEO. Who should we hire? Oh, I saw this guy Darren on LinkedIn. So so that's actually really key. It's absolutely a key to our growth across the entire company, which is why I make it my primary job now.

Social and personal-brand work can become a lead engine when publishing, proof, and referral loops are measured together. Main topics: Social and personal-brand growth engine.

Most of Whitespark’s leads come from my personal brand. No cold outre...


One of the best and most effective ways to get high quality backlinks to a website is by doing press releases press releases or a media update is an official written statement by a company where they are trying to create newsworthy content. This newsworthy content could be new product launches, major updates or events happening within a company. There are a few reasons why press releases are great for SEO. The first reason is traditionally press releases get published on high quality websites so for example, if you're getting a press release published on a very good website, Google are gonna give you some of that juice from that very good website down to yours the second thing why press releases are good for SEO and specifically AI SEO is that Google and the AI models look at press releases as a very informative source. Another reason why I love press releases for SEO is that when you're sending these press releases with links, people are there to publish these press releases that is a point of a press release. Now there's a few things to remember with press releases before you send them out. The first one is a press release is about newsworthy content. It's not about mentioning that your company is the best and choose you etcetera. It's not self promotional. Again, it's newsworthy content. Another thing is that when you're doing your press releases, remember to put one or two Harper links in your press release that can feedback to your website. Now with regards to press release websites, there are lots and lots to choose from...

One of the best and most effective ways to get high quality backlinks to a website is by doing press releases press releases or a media update is an official written statement by a company where they are trying to create newsworthy content. This newsworthy content could be new product launches, major updates or events happening within a company. There are a few reasons why press releases are great for SEO.

The first reason is traditionally press releases get published on high quality websites so for example, if you're getting a press release published on a very good website, Google are gonna give you some of that juice from that very good website down to yours the second thing why press releases are good for SEO and specifically AI SEO is that Google and the AI models look at press releases as a very informative source. Another reason why I love press releases for SEO is that when you're sending these press releases with links, people are there to publish these press releases that is a point of a press release.

Now there's a few things to remember with press releases before you send them out. The first one is a press release is about newsworthy content. It's not about mentioning that your company is the best and choose you etcetera. It's not self promotional.

Again, it's newsworthy content. Another thing is that when you're doing your press releases, remember to put one or two Harper links in your press release that can feedback to your website. Now with regards to press release websites, there are lots and lots to choose from. There are some free press release websites.

Some of them don't give you Harper links though. And there are some paid for press release websites. There are also websites that offer press releases in certain niches. Like I said, press releases are a great way and a great tool for SEO.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

Online press releases are great for SEO. Press releases get your bran...