GPT 5.5 just dropped. It's truly amazing. It looks like OpenAI might be back on top. This has a lot of people wondering: do I need to switch to ChatGPT if I'm using Claude? Do I need to use different models for different tasks, or am I wasting my time building workflows in ChatGPT when Google or Anthropic might come out with a better model next week? And those are important questions. Things are moving fast. The last thing you want to be doing right now is wasting your time. So let's talk about 5.5 and then talk about what you can do right now to make the best of this opportunity. It's essentially unanimous. Everyone's impressed with 5.5. It's one of the few times where people's experience of the model actually surpassed the benchmark scores. It's the biggest step up we've seen in image generation and also made big jumps in agnostic browsing, coding and complex reasoning. It's definitely the best model available to the public right now. I'm sure OpenAI could have called it ChatGPT 6 and no one would have accused them of hyped. And I think this is a lot about where we're at right now. The models are advancing so quickly, the model makers no longer need the hype. And throughput has been shifting so quickly recently that everyone assumed OpenAI was in trouble. And who knows, maybe they still are. But at least for right now, they're definitely still in the game. In my agency, we do about 90% of our work in Claude. They've just been the best model for the kind of work we do for a while now. But recently, Anthropic has become compute constrained...

GPT 5.5 just dropped. It's truly amazing. It looks like OpenAI might be back on top.

This has a lot of people wondering: do I need to switch to ChatGPT if I'm using Claude? Do I need to use different models for different tasks, or am I wasting my time building workflows in ChatGPT when Google or Anthropic might come out with a better model next week?

And those are important questions. Things are moving fast. The last thing you want to be doing right now is wasting your time. So let's talk about 5.5 and then talk about what you can do right now to make the best of this opportunity.

It's essentially unanimous. Everyone's impressed with 5.5. It's one of the few times where people's experience of the model actually surpassed the benchmark scores. It's the biggest step up we've seen in image generation and also made big jumps in agnostic browsing, coding and complex reasoning.

It's definitely the best model available to the public right now. I'm sure OpenAI could have called it ChatGPT 6 and no one would have accused them of hyped. And I think this is a lot about where we're at right now. The models are advancing so quickly, the model makers no longer need the hype.

And throughput has been shifting so quickly recently that everyone assumed OpenAI was in trouble. And who knows, maybe they still are. But at least for right now, they're definitely still in the game.

In my agency, we do about 90% of our work in Claude. They've just been the best model for the kind of work we do for a while now. But recently, Anthropic has become compute constrained. As of the end of 2025, OpenAI had about 40% more compute than Anthropic. And while both companies estimate a 5x increase in compute by the end of 2026, right now we're definitely feeling the squeeze from Claude. Those tokens are getting expensive.

With the release of 5.5, we're already starting to move some processes over to ChatGPT. But the way our processes are set up makes this really easy, and that's what I want to talk about.

Documentation is always been a really important for businesses. Having a company knowledge base and well-structured SOPs just helps you run efficiently. However, we're now quickly entering a world where your documentation is your business's most valuable asset.

I imagine we're going to see a lot of businesses where the majority of their value is in their documentation. And that's because we've reached the point where, with the right documentation, AI can do most of the work that a human could do on a computer better than a human. And those capabilities are continuing to increase rapidly.

Comprehensive documentation takes a long time to put together and structure in the right way. But it's the one thing you can be doing right now that you can be sure is not a waste of your time.

Once you have that documentation set up, it's easy to switch from one model to the next. You don't have to worry about whether the model you're using today is going to be the best model tomorrow. The value is already captured in your documentation.

There are two types of documentation you need: a knowledge base and instructions. I've already made a video detailing how I recommend structuring each of those. If you have any questions or tips on how you're doing this yourself, please leave in the comments. We're all figuring this out together, and the sooner we get it right, the sooner we start taking advantage of these advancements.

GPT 5.5 is the real deal. But should you switch from Claude for work? Here's what actually matters 👇 #ChatGPT #AI #Claude #SmallBusiness AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI operations / portable documentation, AI visibility and answer readiness, Business value / documentation.

AI operations / portable documentation
AI visibility and answer readiness
Business value / documentation


If you're a local business, this is how you can use ChatGPT to get in the news. I have a roofing repair business in Dallas, Texas. I want to message local journalists who cover news in Dallas. What are all of the angles they might report on that would be relevant to me? You'll get a long list of pitch ideas like this. Follow up with, give me a prompt to give to ChatGPT Agent Mode so that I can find journalists to message. Copy the prompt you get, start a new chat, get to ChatGPT Agent Mode like this. Paste in the prompt. ChatGPT Agent Mode will create a virtual browser and do the research for you. Still with ChatGPT Agent Mode enabled, follow up with, now analyze their last five articles and suggest a customized pitch angle for each journalist that would align with their writing style and coverage. Focus. ChatGPT will go off and do more research. You'll get a crazy thorough list of pitch angles. Say write the pitches. Boom. Look at this. All the pitches are right here. The contacts were shown in earlier output. Before you send the pitches, please remove the AI giveaways, remove em dashes, remove buzzwords, put it into your voice. And then this is the most important part. Nobody does this. Once you get covered, follow up with journalists every month or two to ask them if they need any more stories. Many journalists write for multiple publications. You can get covered in multiple outlets with one journalist. This way, follow up, create a relationship. Doing this, you get top of mind awareness, you get referral traffic, and you get valuable backlinks...

If you're a local business, this is how you can use ChatGPT to get in the news.

I have a roofing repair business in Dallas, Texas. I want to message local journalists who cover news in Dallas. What are all of the angles they might report on that would be relevant to me?

You'll get a long list of pitch ideas like this. Follow up with, give me a prompt to give to ChatGPT Agent Mode so that I can find journalists to message.

Copy the prompt you get, start a new chat, get to ChatGPT Agent Mode like this. Paste in the prompt. ChatGPT Agent Mode will create a virtual browser and do the research for you.

Still with ChatGPT Agent Mode enabled, follow up with, now analyze their last five articles and suggest a customized pitch angle for each journalist that would align with their writing style and coverage. Focus. ChatGPT will go off and do more research.

You'll get a crazy thorough list of pitch angles. Say write the pitches. Boom. Look at this. All the pitches are right here. The contacts were shown in earlier output.

Before you send the pitches, please remove the AI giveaways, remove em dashes, remove buzzwords, put it into your voice.

And then this is the most important part. Nobody does this. Once you get covered, follow up with journalists every month or two to ask them if they need any more stories. Many journalists write for multiple publications. You can get covered in multiple outlets with one journalist.

This way, follow up, create a relationship. Doing this, you get top of mind awareness, you get referral traffic, and you get valuable backlinks.

And if you're not a local business, start with this prompt. Say this is my business. Paste your landing page text. I want to message hyper relevant journalists who cover news in my niche. What are all of the angles they might report on that would be relevant to me?

Follow the rest of the instructions to get output that you can use for journalists. This is all from this article. You can get it and a lot more like it at freeseoknowledge.com.

If you're a local business, this is how you can use ChatGPT to get in the news. Use this prompt: “I have a roofing repair business in Dallas, Texas... Local businesses can use AI to generate journalist pitch angles and customized outreach ideas based on journalist coverage. ChatGPT Agent mode is described as useful for finding journalists and analyzing their recent articles to personalize pitches. The creator warns that AI-generated journalist pitches should be cleaned of AI giveaways, buzzwords, and generic phrasing. Main topics: AI agent research / media outreach, AI outreach risk, Digital PR / local backlinks, Digital PR relationships.

If you're a local business, this is how you can use ChatGPT to get in the news. Use this prompt: “I have a roofing repair business in Dallas, Texas.  I want to message local journalists who cover news in Dallas. What are all of the angles they might report on that would be relevant to me?” You'll get a long list of pitch ideas. Follow up with “Give me a prompt to give to ChatGPT agent mode so that I can find journalists to message.” Copy the prompt you get. Start a new chat. Switch to ChatGPT agent mode. Paste in the prompt. ChatGPT agent mode will create a virtual browser and do the research for you. Still with ChatGPT agent mode enabled, follow up with: “Now analyze their last five articles and suggest a customized pitch angle for each journalist that would align with their writing style and coverage focus.” ChatGPT will go off and do more research. You'll get a crazy thorough list of pitch angles. Say, “Write the pitches.” Boom. All the pitches are right there. The contacts were shown in earlier output. Before you send the pitches, please remove the AI giveaways, remove em dashes, remove buzzwords, put it into your voice. And then, this is the most important part, nobody does this, once you get covered, follow up with journalists every month or two to ask them if they need any more stories. Many journalists write for multiple publications. You can get covered in multiple outlets with one journalist this way. Follow up, create a relationship. Doing this you get top of mind awareness, you get referral traffic, and you get valuable backlinks. And if you're not a local business, start with this prompt. Say, “‘This is my business,’ (paste your landing page text).” Say, “I want to message hyper relevant journalists who cover news in my niche. What are all of the angles they might report on that would be relevant to me.” Follow the rest of the instructions to get output that you can use for journalists. This is all from this article, “The AI System to Find Relevant Journalists, Land Coverage, and Earn Ongoing High-Authority Backlinks” You can get it and a lot more like it at freeSEOknowledge.com #localseo #seo #searchengineoptimization #backlinks

AI agent research / media outreach
AI outreach risk
Digital PR / local backlinks
Digital PR relationships


Most of you are missing this when it comes to your website SEO, and it's one of the most important things to get right. The most important element on your page, your meta title, which is what shows up here in the browser bar, absolutely must be optimised for your target keyword. Assuming this page is trying to rank for property maintenance services, that's what we should be seeing in the meta title. The priority text on this page should be the fact that it's about property maintenance services, and then the services that are offered within that. So plumbing, heating, they're not in any of the headings on the page. So when search engines are trying to figure out what your page is about, the first thing they're gonna do is look at the meta title. Well, this is giving them. Then they'll go and look at the headings to figure out what sections you've got on your page and what it's about. Again, this is giving nothing. And the worst thing is, this is the homepage. It's the most priority page on the site. It has the most authority, it does the most communicating to search engines about what you offer, what they should rank you for. Highly recommend you do a full audit of your site. I can show you how to do it in the SEO Clinic. It is criminal how unoptimised this is.

Replying to @Clive You can't expect your website to rank on Google if your meta title does not include any SEO keywords... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: Homepage SEO, On-page SEO / heading structure, On-page SEO / meta titles, WordPress and website SEO settings.

Replying to @Clive You can't expect your website to rank on Google if your meta title does not include any SEO keywords. And you've got very little on-page SEO signals on the page, like keyword optimised headings are totally missing. This is all website SEO for beginners type stuff that you need to get right across all your pages. #websiteseoaudit #onpageseo #rankongoogle #websiteseoforbeginners #websiteseotips

Homepage SEO
On-page SEO / heading structure
On-page SEO / meta titles
WordPress and website SEO settings


Summer bodies are made in winter. This is a great quote and I want to say it's so relevant to search engine optimisation. Let me explain so many times we get calls from our clients that are used to working on Google Ads and meta ads that when things are quiet or when they're booked up for that matter, they'll tell us, look guys, please can you put my campaigns for paid media on pause? Which makes perfect sense. You don't have to be paying for your leads to come in if you cannot service them or else when things are just quiet. Now with regards to search engine optimisation, things are different and people don't understand it or they keep on forgetting search engine optimisation is about building blocks. It's about doing the fundamentals but continuously and getting the algorithms to learn about you. You can't expect that your website is just wow, all of a sudden going to be on top when things are busy you have to be continuously working on s y o. It's continuously working on your backlinks, on your blogs, on your content, on the structures and so much more so yes, just like summer bodies are made in winter, search engine optimisation is made when things are not busy in your quiet times, don't pause your SEO campaigns, continuously work on it so when things get busy and things turn and it's your busy season, that's when you're gonna be ranking No. 1 on Google.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

Summer Bodies Are Made in Winter. So Is SEO The brands that win in pe...


Hey, what's up guys, Chris with the Bright Side, owner of a pressure washing company up here in Spokane, Washington. I just wanted to do a little video for Edward because compact keywords has been crucial to the growth of our business. I hate to say it, but we spent nearly $18,000 in the last year and a half on marketing and SEO through different agencies locally. And that did nothing, did not get the phone to ring. Nothing happened, banging my head against a wall trying to figure out what I'm actually paying for per month. Decided to take the leap on the compact keyword class. Wasn't sure what to expect, but I'd been listening to his podcast for over 55 days and that's all I listened to in my headphones at work. And so decided to do it. Things are great. The best part is going through Maws and some of the other features that Edward shows you how to use in the compact keyword class. We are now ranking and outranking the local SEO agency who also runs a pressure washing company up here in several high-intent keyword categories. We're getting about six to eight calls per day on a good day, which is just unheard of. So this course, if you're on the fence about it, check it out. In-depth, I'm not smart. I'm more of the type of business owner that goes out there, gets my hands dirty, as you can tell with my shirt. And the computer thing's not my thing, but man, this course, do it.

Got this crazy Compact Keywords review yesterday. I'm so proud of how many businesses Compact Keywords, my SEO course, has helped... Pricing perception changes when the same price is framed by unit, frequency, comparison, or visual presentation. Main topics: Pricing presentation and framing.

Got this crazy Compact Keywords review yesterday. I'm so proud of how many businesses Compact Keywords, my SEO course, has helped. Here’s the transcript from the review: “Hey, what's up guys, Kris with The Bright Side, owner of a pressure washing company up here in Spokane, Washington. Just wanted to do a little video for Edward because, Compact Keywords has been crucial to the growth of our business. I hate to say it, but we spent nearly $18,000 in the last year and a half on marketing and SEO through different agencies locally. And that did nothing. Did not get the phone to ring. Nothing happened. Banging my head against a wall trying to figure out what I'm actually paying for per month. Decided to take the leap on the Compact Keywords class.  Wasn't sure what to expect, but I've been listening to his podcast for over 55 days and that's all I listen to in my headphones at work. And so decided to do it. Things are great. The best part is going through Moz and some of the other features that Edward shows you how to use in the Compact Keywords class.  We are now ranking and outranking the local SEO agency who also runs a pressure washing company up here in several high intent keyword categories. We're getting about six to eight calls per day on a good day which is just unheard of. So this course, if you're on the fence about it, check it out in depth. I'm not smart. I'm more of the type of business owner that goes out there, gets my hands dirty, as you can tell with my shirt and the computer thing is not my thing, but man, this course, do it.” Thank you to Kris Ott!! Get Compact Keywords: compactkeywords.com #seocourse #searchengineoptimization #seo


Is Google Maps trying to be TikTok? New video editing features have just been launched in Google Maps. Valentina Vasileva broke the news about this on LinkedIn and she shows how you can get this in the Google Maps app. If you go to upload a video in the Google Maps app, notice the link above here for edit video. You click that and then you can adjust the spacing, you can adjust other things about the video, turn up the volume. Got a full suite of video editing features. You can even add a caption to your video to further describe exactly what's going on in this video. It's just interesting to see how Google is evolving the Google Maps app to provide all kinds of functionality. And those captions, they might actually help your ranking. So make sure you take the opportunity to fill them in.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Google is testing a new feature in the Google Maps app that lets you ...


Here's one thing you can do this week to get your website recommended by AI and it takes like 30 seconds. Go to your website and grab a link to any blog post and go to chat G P t and use this prompt. Write me an intro for this piece of content that answers the question in the first sentence. If not possible, write me a t L d R. That means too long, didn't read and paste the link. People don't have time to search through all your content to find the answer they're looking for. And AI is lazy as hell. Here's the question and here's the answer. Everyone's gonna love you, including Google.

SEO is a lot faster and easier than you think! AI search and answer-engine work needs concrete tactics for discoverability, citation, skills, and query-surface behavior. Main topics: AI and answer-engine search tactics.


I wanna talk about doing really hard tasks with AI, those tasks where the quality of the output is really important. And there's a lot of different priorities that the AI needs to consider and keep in mind. At our SEO agency, these are things like coming up with strategy and writing content. It's one thing to articulate everything that's important to keep in mind while going through these tasks. But I wanna talk about a pattern that's becoming very popular recently for making sure the AI sticks to those standards. I've seen a couple different names for this pattern, but I'm gonna call it iterative self refinement. The idea is that you present the AI a rubric, or a set of heuristics by which it can evaluate its own output to determine if it's hitting the mark. So the model is given a task, let's say, creating a blog post. And after following all that guidance to create the blog post, it's then given this rubric. These would be things like, how well does the article follow our SEO writing guidelines? How well does the content match the brand voice? How well does the content satisfy the intent of someone who's searching for our target keyword? The model then evaluates its own output on each of these metrics. Then wherever the output is falling short of a perfect 10 out of 10, the model then goes back and makes improvements until all metrics are a solid 10 out of ten. This can be very powerful if structured the right way, but there are a few pitfalls to watch out for. I recommend structuring the process using a Claude skill for complex processes...

I wanna talk about doing really hard tasks with AI, those tasks where the quality of the output is really important. And there's a lot of different priorities that the AI needs to consider and keep in mind.

At our SEO agency, these are things like coming up with strategy and writing content. It's one thing to articulate everything that's important to keep in mind while going through these tasks. But I wanna talk about a pattern that's becoming very popular recently for making sure the AI sticks to those standards.

I've seen a couple different names for this pattern, but I'm gonna call it iterative self refinement. The idea is that you present the AI a rubric, or a set of heuristics by which it can evaluate its own output to determine if it's hitting the mark.

So the model is given a task, let's say, creating a blog post. And after following all that guidance to create the blog post, it's then given this rubric. These would be things like, how well does the article follow our SEO writing guidelines? How well does the content match the brand voice? How well does the content satisfy the intent of someone who's searching for our target keyword?

The model then evaluates its own output on each of these metrics. Then wherever the output is falling short of a perfect 10 out of 10, the model then goes back and makes improvements until all metrics are a solid 10 out of ten.

This can be very powerful if structured the right way, but there are a few pitfalls to watch out for. I recommend structuring the process using a Claude skill for complex processes. You might even use multiple Claude skills with an orchestrator skill. If you're not sure, just explain the entire process to Claude and then ask it how it thinks you should organize the skills.

Skill should walk Claude or whatever model you're using through the entire process of generating the first version of the output, along with any guidance it would need to do the job well. The iterative self refinement is just the last step of the process. However, because it should be looping through it several times, it's where it's going to spend the majority of its time on the task.

The key to getting this to work well is creating a rubric that is rigorous but not rigid. You want to take your time in defining clearly and meticulously what success looks like without dictating arbitrary rigid guidelines like specific word counts or keyword density.

If you're lazy with this step and you just provide vague or high level goals, what you're gonna find is the models will typically rate themselves very favourably. They might go through one round of revisions and not make any meaningful edits.

On the other hand, if your guidelines are too rigid, the output's gonna be too robotic and deterministic, and you're missing out on most of the intelligence of these models.

When done right, the model should loop several times. Now, keep in mind, with a model like Opus 4.7 that I recommend, this could become very expensive very quickly. If the task isn't worth that expense, you might consider giving it a maximum number of revisions, or doing the iterative self refinement step in a separate chat.

But this last step is where the real magic happens. After you've gone through the whole process and you have the final output, tell Claude to take everything it's learned through that process and update the skill.

Your AI isn't bad at hard tasks, it just has no rubric to judge itself by. This pattern changes that. #AI #PromptEngineering #ClaudeAI #AIWorkflow #SEOAgency Iterative self-refinement can improve complex AI outputs by having the model score its work against a rubric and revise weak areas. Complex AI workflows can be structured as skills, with iterative self-refinement as the final repeated step. Vague rubrics can make models rate themselves too favorably and perform shallow revisions. Main topics: AI rubric design, AI rubric quality, AI self-refinement, AI workflow cost control, AI workflow structure.

AI rubric design
AI rubric quality
AI self-refinement
AI workflow cost control
AI workflow structure


This is proof that you don't need to know anything about SEO to rank on Google and get recommended by AI. This website is ranking No. 2 for a competitive keyword and is getting recommended for AI overviews. The craziest part is that this is just a one page website. Like literally this is all there is. There's no meta description. There's only 35 words on the page and one heading, one tag. And no, the site does not have a ton of backlinks. It only has, but I figured out why Google is ranking it and it's very sneaky. So the way this website works is you put in your website and your competitor's website, scans all the backlinks on both websites and tells you how many backlinks your competitor has that you don't. There are two reasons why this website is ranking despite the bad SEO. The first one is I posted about it on social media and a bunch of people went to this website. The second one is that a bunch of people filled out this form and Google is using that data to decide who ranks higher in the search results. So your goal shouldn't be to get people to your website. It should be to get people to your website and get them to take a conversion action.

This site just broke Google 😲 SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

This site just broke Google 😲


If your pages aren't indexed on Google, they're never gonna rank. I see so many of you publishing blog posts, link building, maybe even hiring an agency, and you haven't even checked this one thing. And honestly, this is a big reason why I created the SEO Clinic, because most of you have no idea what's really going on with your website. So Google has an index, which is like a library full of the website pages they show in search results. Most people are just assuming their pages show up here. That's not how it works, especially if your site is new or doesn't get a lot of traffic. Here's how you can check your pages are in that index. Go to Google and type in site followed by your domain. This is gonna show you all the pages on your website that Google has indexed. If you're missing any, you need to use Google Search Console to find out why. Go to pages and then scroll down to why pages aren't indexed. This is literally Google telling you what is wrong. Every missing page should be sitting under one of these reasons. I literally break down what these reasons mean and how to fix them in Module 1 of the SEO Clinic. That is how fundamental it is to get this right.

Can't get your website to rank on Google? Check this first! Google not showing website pages is easy to fix when you know what to look for... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: Google Search Console / diagnostics, Indexing / technical SEO, SEO research and tooling workflow.

Can't get your website to rank on Google? Check this first! Google not showing website pages is easy to fix when you know what to look for. Tbh, this is website SEO for beginners type stuff that ends up holding you back from being able to rank higher on Google search. Learning how to do website SEO properly means getting familiar with Google Search Console! #googleseo #rankongoogle #seoexplained #websiteseoforbeginners #googlesearchconsole

Google Search Console / diagnostics
Indexing / technical SEO
SEO research and tooling workflow


Did you know that when people click from the search results to your website, that can either negatively impact or positively impact your rankings on Google and your AI search visibility? Cyrus Shepard just published an awesome article on this. Imagine this is the search results. If someone clicks and then within one second they're going back to the search results, that's a bad click. If if they spend 30+ seconds, that's a good click. Whichever one is the longest click from the search results, that's extra good and it'll move those results higher up in Google search results. But you might be wondering how this impacts AI answers. Well, there's three things going on here. So first, Google grounds its AI answers with algorithm using the search logs. Second, answers from AI overviews in AI mode are actually driven by the top ranking results. So if you're ranking good in the results via the click data and that'll actually help you appear in the AI results. And other AI platforms like ChatGPT are using Google search results to generate their responses. That's how it works. But Cyrus takes it even further and he gives you a very detailed playbook about how you can optimize for the clicks. This article from Cyrus Shepherd is an absolute must read if you want to understand how your click signals will drive your rankings in both Google and AI answers.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Did you know your clicks influence both your Google rankings AND AI v...


ChatGPT Images 2.0 has just been launched by OpenAI. With this brand new launch, OpenAI have said that the images are going to be much better, more usable and much more detailed than anything that they have before. When you open your ChatGPT straight away you gonna see this announcement over there and it's gonna give you some use examples straight away. I've been playing with it and I must tell you so far I'm very impressed. I've been searching around the internet the whole night and I can see that a lot of people have started using some creative and unbelievable images that have been created with this brand new image model. Now I'm quite excited about this because me personally when I create images I've always loved the way that ChatGPT has done it. I prefer it to Gemini and I think it's really great. Go try ChatGPT images 2.0 and let me know what you think about it.

ChatGPT Images 2.0 Has Been Launched by OpenAI OpenAI has released Ch...


I think the way we do design work is about to change faster than any change we've seen so far. ChatGPT's image 2 model just dropped and it is truly amazing. It's by far the biggest jump we've seen in image capabilities today. But that's not even the big story here. ChatGPT has also been testing a new Pro model. I wouldn't be surprised if it's been released by the time you're watching this video, but as of right now, it's just been stealth released. By that I mean that some people are noticing when they go to use the Pro model right now, they're getting access to a much smarter model. And one thing people are noticing as they're testing this new model is that it's remarkably good at front end design and coding. People are giving it images of websites and apps and it's able to replicate them perfectly. This is all happening just a few days after Anthropic released Claude Design, which was already blowing people's minds. The problem that Claude Design has is it can't generate images. You have to import your own images. This is gonna make it very hard, if not impossible, for it to compete with whatever model ChatGPT is about to release. However this shakes out, one thing is really clear. The way we do design is going to change very quickly. The entire industry is now scrambling to figure out how we adapt to this new paradigm. It's clear that AI can now make beautiful, functional websites quite easily, and those capabilities aren't slowing down anytime soon. However, that still just leaves us with a bunch of HTML files and no obvious way to organize or maintain them...

I think the way we do design work is about to change faster than any change we've seen so far. ChatGPT's image 2 model just dropped and it is truly amazing. It's by far the biggest jump we've seen in image capabilities today.

But that's not even the big story here. ChatGPT has also been testing a new Pro model. I wouldn't be surprised if it's been released by the time you're watching this video, but as of right now, it's just been stealth released. By that I mean that some people are noticing when they go to use the Pro model right now, they're getting access to a much smarter model.

And one thing people are noticing as they're testing this new model is that it's remarkably good at front end design and coding. People are giving it images of websites and apps and it's able to replicate them perfectly.

This is all happening just a few days after Anthropic released Claude Design, which was already blowing people's minds. The problem that Claude Design has is it can't generate images. You have to import your own images. This is gonna make it very hard, if not impossible, for it to compete with whatever model ChatGPT is about to release.

However this shakes out, one thing is really clear. The way we do design is going to change very quickly. The entire industry is now scrambling to figure out how we adapt to this new paradigm.

It's clear that AI can now make beautiful, functional websites quite easily, and those capabilities aren't slowing down anytime soon. However, that still just leaves us with a bunch of HTML files and no obvious way to organize or maintain them.

That might be fine for smaller static websites, but for larger dynamic websites we need some kind of platform. We need a CMS. WordPress is clearly not adapting fast enough.

EmDash is trying to replace WordPress, and I think it has a real shot of being the preferred AI platform, but it's too early to say. I'm sure there are already a thousand other startups trying to be this platform. And of course, there's always the possibility that Anthropic, OpenAI, or Google find a way to work this into their existing products.

Right now the entire industry is in limbo, but it's clear we need to find a way to integrate AI with our CMS.

GPT Image 2 dropped and design work is never going back. Biggest AI image jump yet and that's not even the main story. 👀 #AIDesign #ChatGPT #WebDesign #DesignTools Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: AI web production / CMS, WordPress and website SEO settings.

AI web production / CMS
WordPress and website SEO settings


Is the SEO playbook in 2026 user generated content is winning on Google? It's never been easier to make video. As you are targeting keywords with pages and posts on your website, you're also making videos on the subject matter targeting the same exact keyword. You're making videos fast and casually. If you take three days to make an SEO landing page, at the end of each of those days you put up one video targeting the keyword that is being targeted with your SEO landing page. That means you're targeting a single keyword with a page on your website and with multiple videos. Each short video releases to every platform: TikTok, Instagram, YouTube Shorts, Facebook Reels, LinkedIn. It's not unusual that you will see the same video showing up on multiple spots in Google for a single search. The same video showing up across several different platforms. Citing short form video a lot. YouTube is now the most cited source in AI search. Before now, videos were hard to make. Now, with tools like Descript, you can cut out all gaps between words, remove retakes, and put in captions with one click. Videos lead to branded searches. They strengthen your SEO entity and they rank. 2026 SEO Playbook is diversify your content. And if you want more on this, I have a section in my SEO course Compact Keywords on using video to rank on Google and LLMs.

This is the SEO playbook in 2026. User generated content is winning on Google + it's never been easier to make video... The creator claims a 2026 SEO playbook is to target the same keyword with a website page plus multiple short videos across social platforms. The creator claims YouTube is heavily cited in AI search and useful for AI/SEO visibility. Short-form videos can lead to branded searches and strengthen an SEO entity. Main topics: AI visibility / YouTube citations, Entity SEO / branded search, Video SEO / content diversification.

This is the SEO playbook in 2026. User generated content is winning on Google + it's never been easier to make video. As you are targeting keywords with pages and posts on your website, you're also making videos on the subject matter targeting the same exact keyword. You're making videos fast and casually. If you take three days to make an SEO landing page, at the end of each of those days, you put up one video targeting the keyword that is being targeted with your SEO landing page. That means you're targeting a single keyword with a page on your website and with multiple videos. Each short video releases to every platform. It's not unusual that you will see the same video showing up on multiple spots in Google for a single search - the same video showing up across several different platforms. LLMs are citing short form video a lot. YouTube is now the most cited source in AI search. Before now, videos were hard to make. Now with tools like Descript, you can cut out all gaps between words, remove retakes, and put in captions - with one click. Videos lead to branded searches, they strengthen your SEO entity, and they rank. The 2026 SEO playbook is diversify your content. If you want more on this, I have a section in my SEO course, compactkeywords.com, on using video to rank on Google and LLMs. And thanks to Datos for the data! #searchengineoptimization #seo #generativeengineoptimization #growthhacking

AI visibility / YouTube citations
Entity SEO / branded search
Video SEO / content diversification


If you're interested in ranking higher in AI search, I want to share a super simple trick for finding good topics for content. Pretty soon all search will be AI search. And as you might know, finding good topics and keywords is getting more difficult because of that. All keyword tools, including Google Search Console, only show you common terms. But as more searches in Google trigger an AI response, people's searches are getting longer, and those longer searches don't show up in these tools. So what people are searching for is becoming more opaque by the day. One of the best ways to figure out what people are searching for in your industry is to go to Reddit. There may also be other popular forums in your industry, but Reddit is the one that's popular across all industries. But of course you don't want to spend hours sifting through Reddit posts to figure out what the most common questions are. And if you ask ChatGPT or Claude to do this for you, you'll find out pretty quickly that Reddit is blocking them. You could use a scraping service and then put those results into a chatbot, but that's too much work. The answer is the Claude Desktop app. Because it runs on your computer, it can make the API call from your computer. It doesn't get blocked. But you will need to give it a few important instructions. I recommend turning this into a skill so you only have to provide these instructions once. Tell Claude to identify the most popular subreddits in your industry and to start scraping the thread titles...

If you're interested in ranking higher in AI search, I want to share a super simple trick for finding good topics for content.

Pretty soon all search will be AI search. And as you might know, finding good topics and keywords is getting more difficult because of that. All keyword tools, including Google Search Console, only show you common terms. But as more searches in Google trigger an AI response, people's searches are getting longer, and those longer searches don't show up in these tools. So what people are searching for is becoming more opaque by the day.

One of the best ways to figure out what people are searching for in your industry is to go to Reddit. There may also be other popular forums in your industry, but Reddit is the one that's popular across all industries.

But of course you don't want to spend hours sifting through Reddit posts to figure out what the most common questions are. And if you ask ChatGPT or Claude to do this for you, you'll find out pretty quickly that Reddit is blocking them.

You could use a scraping service and then put those results into a chatbot, but that's too much work. The answer is the Claude Desktop app. Because it runs on your computer, it can make the API call from your computer. It doesn't get blocked.

But you will need to give it a few important instructions. I recommend turning this into a skill so you only have to provide these instructions once. Tell Claude to identify the most popular subreddits in your industry and to start scraping the thread titles.

For the most part, the thread titles are all you need, and you want to avoid filling up Claude's context window before you get through all the good ones. I recommend telling Claude to only look at the contents of the thread if the title is ambiguous.

For most industries, you should be able to retrieve thousands, if not tens of thousands, of titles. But of course, there's gonna be a lot of noise, so you wanna tell Claude to pay attention to the most common questions and then categorize and deduplicate those topics.

However, here's an important distinction: similar topics are not duplicate topics. If Claude has seen a similar question across multiple different demographics and use cases, it's important that Claude keeps those as separate topics. Those keyword modifiers and variants are the most valuable asset you're gonna get out of this process.

If Claude doesn't retain those and just makes all the topics generic, what you're gonna get are a bunch of predictable high competition keywords. And then finally, Claude should decide which of these topics are actually relevant to your business and which are you actually an authority to write on, which ones could you actually rank for.

To answer this question, Claude's gonna have to have a deep understanding of your business. So I recommend watching my video on how to integrate AI into your business.

Keyword tools can't see what people are actually searching anymore. Here's how I use Reddit + Claude to find the real ones #SEO #ContentMarketing #AISearch #BlogTips As AI answers make searches longer and less visible in keyword tools, Reddit and forum questions can reveal content topics those tools miss. Main topics: AI-search topic research, Authority fit / content prioritization, Claude Desktop / local scraping, Content research / query modifiers.

AI-search topic research
Authority fit / content prioritization
Claude Desktop / local scraping
Content research / query modifiers


please stop adding music to the videos that you are creating and showing on social media on TikTok on Facebook on YouTube and all the others there's nothing worse that you looking at a video that someone created and they put effort into it but they put music in the background because they think that's the thing to do half the time you can't hear the person speak because sometimes they don't even have a microphone and the music is literally blocking their voice from coming out it's terrible guys it's a terrible experience you're not this fancy creator that you need either this fancy music or the slow movement whatever the different type of music that you're doing it's really terrible and also it just kills the experience another important thing to know that a lot of people just miss out on if you put a song that's got a copyright you cannot promote that video on most of the social media platforms so again leave out the music it's a terrible experience and will also stop you from promoting those videos just be simple record normally speak normally get your message across that is the best way to do it.

Video performance depends on basic production quality, hooks, and repeatable capture workflows as much as on the idea itself. Main topics: Video content production quality.

Stop Adding Background Music To Your Reels and Videos Background musi...


This website is making a really common SEO mistake. I see loads of you do this. First, though, I do wanna give you major props for the fact that you have got individual service pages for all of your services. We love to see it. Oh. Oh, okay. What is. I don't love to see this. Don't know what's going on with the design here. Definitely seems like you've got some speed optimization issues here, because some pages load fine. They are a little bit wonky, though, not gonna lie. Definitely fix whatever is going on here. But the main issue that you've got is that you have multiple pages trying to target the same keywords. So your homepage is trying to target lawn mowing and snow removal, but you've also got a separate page for snow removal here. So if we look at which pages are ranking for snow removal, because you do actually have quite a lot of rankings for that. But there's a massive conflict between whether it's your individual service page for snow removal or your homepage. For consistent and strong rankings, you need to have a page per target topical, or I'm gonna show you what I mean with the Webhive Digital site. So. So our homepage is targeting digital marketing agency and terms around that. And then we use our service pages to target the individual services and what people search around this. That's the kind of strategy that you need on this site. Otherwise, you're gonna keep running into this issue where your pages are arguing with each other over who's gonna rank for these search terms.

Replying to @SGMOWING You've done the hard part by creating individual service pages. But then completely undercut your website SEO strategy with this... When a homepage and a dedicated service page target the same topic, their ranking signals can conflict instead of giving each page a clear role. Main topics: Keyword cannibalization / page mapping, Service-page cannibalization, Service page strategy.

Replying to @SGMOWING You've done the hard part by creating individual service pages. But then completely undercut your website SEO strategy with this. Your homepage and your service pages are targeting the same keywords. Keyword cannibalisation like this is exactly what throws your keyword rankings into conflict between pages. #websiteseoaudit #googleseo #seokeywords #websiteseostrategy #seotips

Keyword cannibalization / page mapping
Service-page cannibalization
Service page strategy


You said something in this article and I was like, ding, what a light bulb moment. This is so smart and I can't believe it. I love this tip. So what should they do instead of this going directly to the review section? What should they do instead? And the campaigns we do, we're not using the review link Google leaves. We use the place ID. Okay, so it's a branded search. So all you gotta do is make it so it's a branded search with the QR code. But still, I make sure to say that these are, this is my theory, like this is not documented. I wanna say this, like this is not documented stuff. Cause people message me sometimes and they're like, I don't think you're right about the QR code. And I'm like, like, look, I'm not saying everyone who uses a QR code, they're not gonna get the review published. I mean, a local guide with like that leaves like 80 different reviews, maybe Google trust them and they'll publish that review with no engagement. So I mean, we don't know. This is just based on like patterns and things that I've seen in the field and what customers are telling me, what I've Learned in the forums. Yes, what other product experts have shared with me and I just compiled it into one nice blog post for everybody to read. It's a great post. You should definitely go read it. I just want To iterate that, I think your tip is brilliant that instead of these QR codes going directly to the review, they go to a branded search. It's like, oh, please leave us review on Google. It goes to Google search. It's like navigational boost and you get the review. Like exactly...

You said something in this article and I was like, ding, what a light bulb moment. This is so smart and I can't believe it. I love this tip. So what should they do instead of this going directly to the review section?

What should they do instead? And the campaigns we do, we're not using the review link Google leaves. We use the place ID. Okay, so it's a branded search.

So all you gotta do is make it so it's a branded search with the QR code. But still, I make sure to say that these are, this is my theory, like this is not documented. I wanna say this, like this is not documented stuff. Cause people message me sometimes and they're like, I don't think you're right about the QR code.

And I'm like, like, look, I'm not saying everyone who uses a QR code, they're not gonna get the review published. I mean, a local guide with like that leaves like 80 different reviews, maybe Google trust them and they'll publish that review with no engagement. So I mean, we don't know. This is just based on like patterns and things that I've seen in the field and what customers are telling me, what I've Learned in the forums.

Yes, what other product experts have shared with me and I just compiled it into one nice blog post for everybody to read. It's a great post. You should definitely go read it. I just want To iterate that, I think your tip is brilliant that instead of these QR codes going directly to the review, they go to a branded search.

It's like, oh, please leave us review on Google. It goes to Google search. It's like navigational boost and you get the review. Like exactly.

No brainer. I love that tip. Very smart. Great article.

Thank you.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

❗ Attention all businesses that use QR codes to request Google review...


a Google Business Profile that is well optimized and ranks is literally a money making machine and I just don't understand why more people don't take advantage of it as we know a Google Business Profile or what used to be called Google My Business or Google Places is a localized listing that shows when people are searching for businesses or services similar to yours as we know it comes up on the search results and it's totally free No. 1 to list and it's free when you get the clicks a lot of people don't know much about this and they don't utilise it but it's so powerful and again I just don't understand why people are sleeping on this take a look at this for example here's a doctor that we've helped optimise these listings in the past few years he's got great reviews and he does very well on the search results take a look at these results from November to April alone as you can see he said 2,900 visits to his Google Business Profile and he said over 2,100 calls direct to his practice this is just amazing imagine you are a medical professional and since November to April you've had 2,100 people calling you and just by the way if you look at the results over there you can see that the majority of clicks and calls that he's getting from it are not related to his brand name not at all again this just shows you a good business profile from Google is really just unbelievable you have to start optimizing it you have to start working on it you have to start getting reviews it's a total free product offered by Google and it's literally so powerful if you need help optimizing...

a Google Business Profile that is well optimized and ranks is literally a money making machine and I just don't understand why more people don't take advantage of it as we know a Google Business Profile or what used to be called Google My Business or Google Places is a localized listing that shows when people are searching for businesses or services similar to yours as we know it comes up on the search results and it's totally free No.

1 to list and it's free when you get the clicks a lot of people don't know much about this and they don't utilise it but it's so powerful and again I just don't understand why people are sleeping on this take a look at this for example here's a doctor that we've helped optimise these listings in the past few years he's got great reviews and he does very well on the search results take a look at these results from November to April alone as you can see he said 2,900 visits to his Google Business Profile and he said over 2,100 calls direct to his practice this is just amazing imagine you are a medical professional and since November to April you've had 2,100 people calling you and just by the way if you look at the results over there you can see that the majority of clicks and calls that he's getting from it are not related to his brand name not at all again this just shows you a good business profile from Google is really just unbelievable you have to start optimizing it you have to start working on it you have to start getting reviews it's a total free product offered by Google and it's literally so powerful if you need help optimizing your Google Business Profile or your business profiles drop me a message at info at top click dot c o dot z a

A Google Business Profile, When Optimised, Can Print You Money A prop...


Nothing, and I mean nothing, is gonna fix your website's SEO if you keep getting these two things wrong. This is exactly why your website isn't ranking or isn't generating any revenue from those rankings. Even if you've done. You can publish blog posts, you can submit your site map on Google. You can even hire an agency. If you're targeting the wrong keywords or you don't have the right pages, search engines are not gonna rank you for the things that are gonna make you money. This is a pattern that I see on most websites that I audit, and it's literally why I made the, so I can teach people exactly what pages and keywords they need. First, you're targeting the wrong keywords. Several different ways you can do this, they can be way too broad. You could be targeting informational keywords, which is when people are looking to learn something rather than buy. Or even just keywords that don't properly match what you sell. So even if you do get clicks, you're not gonna make a sale. What you actually need to do is target keywords you can realistically rank for. Obviously they need to describe your product and have the right search intent behind them so people are looking to buy when they search for that thing. That's traffic ready to convert. Second problem is you don't have the right pages because you can't target these keywords with blog post. And you also can't target them when you're trying to rank for everything on one or two pages. Each keyword needs its own page and it's probably not a blog post...

Nothing, and I mean nothing, is gonna fix your website's SEO if you keep getting these two things wrong. This is exactly why your website isn't ranking or isn't generating any revenue from those rankings.

Even if you've done. You can publish blog posts, you can submit your site map on Google. You can even hire an agency. If you're targeting the wrong keywords or you don't have the right pages, search engines are not gonna rank you for the things that are gonna make you money.

This is a pattern that I see on most websites that I audit, and it's literally why I made the, so I can teach people exactly what pages and keywords they need.

First, you're targeting the wrong keywords. Several different ways you can do this, they can be way too broad. You could be targeting informational keywords, which is when people are looking to learn something rather than buy. Or even just keywords that don't properly match what you sell. So even if you do get clicks, you're not gonna make a sale.

What you actually need to do is target keywords you can realistically rank for. Obviously they need to describe your product and have the right search intent behind them so people are looking to buy when they search for that thing. That's traffic ready to convert.

Second problem is you don't have the right pages because you can't target these keywords with blog post. And you also can't target them when you're trying to rank for everything on one or two pages. Each keyword needs its own page and it's probably not a blog post.

All of this is fundamental SEO stuff that you to have built into your site before you consider blog post or any other noise. I go into this in detail in the SEO Clinic so you can figure out exactly what pages you need and what keywords you need to do.

Not even think about publishing another blog post before you check that out.

You’ve “done” your website SEO but it’s still not bringing in sales? I can guarantee your keyword research doesn’t match the right search intent and your on-page SEO is built... Overly broad, informational, or mismatched keywords can produce traffic that does not convert. Commercial keywords often need dedicated service or product pages rather than blog posts or one page trying to rank for everything. Main topics: Keyword strategy / commercial intent, Page strategy / landing pages.

You’ve “done” your website SEO but it’s still not bringing in sales? I can guarantee your keyword research doesn’t match the right search intent and your on-page SEO is built around the wrong pages, you don't really have a website SEO strategy. #websiteseo #googleseo #onpageseo #websiteseotips #seoin2026

Keyword strategy / commercial intent
Page strategy / landing pages


if you go to Google Maps click menu click language change the language search your business click suggest an edit change name enter the name in the new language your business will now show and rank better in that language

Nobody knows this: you can optimize your Google Business Profile to r...


AI capabilities are advancing incredibly fast right now, and I think a lot of businesses are wondering what they should be doing to prepare. So I just want to talk about one thing that I think every business should be doing right now, something we do for all of our clients, and that's building a knowledge base. The thing to realise is that no matter how capable these AI models become, if you wanna fully take advantage of the efficiency that AI can bring, they need to have access to the information that matters for your business. Like, all of it. As AI gets more and more capable, you're eventually going to want to integrate it into every part of your business. And therefore, anything that's important to even one person in your business is important for the AI to have access to. So let's talk about how you want to structure that information and how we collect and organise it for our clients. There's still a lot we're learning about the best way to organise this, but there's a few things we can be confident about. We can be pretty confident that you want to store the information in a series of markdown files. This is AI's preferred file format. And you wanna make it as easy as possible for the AI to know which files it's going to need for a given task. Eventually, this knowledge base is gonna be very large. You'll have dozens, if not hundreds of files, and some of them might be dozens or hundreds of pages long. Because the AI can't pull all that context into every task. It needs to be very clear which files it should use for which task...

AI capabilities are advancing incredibly fast right now, and I think a lot of businesses are wondering what they should be doing to prepare. So I just want to talk about one thing that I think every business should be doing right now, something we do for all of our clients, and that's building a knowledge base.

The thing to realise is that no matter how capable these AI models become, if you wanna fully take advantage of the efficiency that AI can bring, they need to have access to the information that matters for your business. Like, all of it. As AI gets more and more capable, you're eventually going to want to integrate it into every part of your business. And therefore, anything that's important to even one person in your business is important for the AI to have access to.

So let's talk about how you want to structure that information and how we collect and organise it for our clients. There's still a lot we're learning about the best way to organise this, but there's a few things we can be confident about. We can be pretty confident that you want to store the information in a series of markdown files. This is AI's preferred file format. And you wanna make it as easy as possible for the AI to know which files it's going to need for a given task.

Eventually, this knowledge base is gonna be very large. You'll have dozens, if not hundreds of files, and some of them might be dozens or hundreds of pages long. Because the AI can't pull all that context into every task. It needs to be very clear which files it should use for which task. Each file should have a clear descriptive name and then a short description that explains exactly what it is and when it should be used.

I also recommend strictly separating documents that contain internal information versus documents that you would gladly share publicly. Presumably, this AI is going to be drafting public facing messaging and content. You don't want internal information leaking in.

Next, you need a place to store and organize these files. Currently, we create a Claude project for each of our clients. We call it their brand ambassador. Each of the markdown documents is stored in a Google DOC and then uploaded to the project files. Storing them in a Google DOC means we can use the same documents in a Google Notebook or a ChatGPT project and don't have to maintain multiple versions of the documents.

We have about 12 standard documents that we use for every client. These are things like a company overview, a complete description of every product and service, content guidelines, a list of every important page on their website, a competitor analysis, a brand voice and style guide, and then anything else that's important for the AI to know about their business.

And then in the project instructions, we again detail every document, what it contains and when it should be used. That way, the AI always knows which documents it needs to retrieve for a given task. I do wanna mention a lot of people are storing these kind of documents locally and there are some real advantages to that. You can use something like Obsidian to organise all the documents and link them together. Then if you're using something like the Cloud Desktop app, you can even have AI edit the files for you.

This can work well for very small teams, but if there are more than two or three of you, it can become a version control nightmare. I'm sure better solutions are coming soon for enterprise, but having the documents inside of a cloud project right now is the best solution we found.

Point, though, is that it's the documents themselves that are gonna be valuable. However this evolves in the next few years, spending time making these documents is well worth the effort. Now, having an AI that fully understands every aspect of your business and website and brand is a huge unlock. It allows AI to do hundreds of tasks that it otherwise would be incapable of.

Your AI keeps giving generic answers because it doesn't actually know your business yet. Here's the fix. #AIForBusiness #AITools #BusinessTips #Productivity Business knowledge bases for AI should use markdown-style documents because AI models handle that format well. Each AI knowledge-base file should clearly state what it contains and when it should be used. Internal information should be strictly separated from public-shareable information to reduce leakage in AI-generated public content. Main topics: AI business context checklist, AI context retrieval, AI knowledge-base format, AI knowledge-base safety, Knowledge-base version control.

AI business context checklist
AI context retrieval
AI knowledge-base format
AI knowledge-base safety
Knowledge-base version control


Shopify's SEO is a bloodbath. They pumped out thousands of these best-of articles in order to gain large language models and search engine optimization. It briefly worked. They started to get a bump in visibility. Google caught on and is annihilating their blog. If you don't know, large language models use search engines to get their information. If content isn't showing on search engines, large language models like ChatGPT are not going to find it. The effects of this hit mean less visibility in large language models, even less than they originally had. They pumped out thousands of these unchecked articles using AI. They got hit. This pattern is called Mount AI. AI content scaling, followed by a traffic spike, followed by the peak. Then the website gets hit and there's a visibility collapse. It looks like a mountain. If you wanna learn more about the Shopify case study, Google the more content lie that's destroying your SEO Shopify example. We go deep into it here.

Shopify's SEO is a bloodbath. They pumped out thousands of these best of articles in order to game large language models and search engine optimization... Shopify is presented as a case where scaling unchecked AI articles briefly increased visibility, then collapsed after Google caught on. The Mount AI pattern is described as AI content scaling, followed by a traffic spike, peak, and visibility collapse. Main topics: AI visibility / search dependency, Risk/avoid / AI content scaling, SEO risk pattern / Mount AI.

Shopify's SEO is a bloodbath. They pumped out thousands of these best of articles in order to game large language models and search engine optimization. It briefly worked, they started to get a bump in visibility. Google caught on and is annihilating their blog. If you don't know, large language models use search engines to get their information.  If content isn't showing on search engines, large language models like ChatGPT are not going to find it. The effects of this hit mean less visibility in large language models. Even less than they originally had. They pumped out thousands of these unchecked articles using AI. They got hit. This pattern is called Mount AI. AI content scaling, followed by a traffic spike, followed by the peak, then the website gets hit and there's a visibility collapse. It looks like a mountain. If you want to learn more about this Shopify case study, Google The “More Content” Lie That’s Destroying Your SEO (Shopify Example). We go deep into it here. #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seo

AI visibility / search dependency
Risk/avoid / AI content scaling
SEO risk pattern / Mount AI


Claude Design was just released by anthropic it's a brand new AI design tool that you can create anything that you want from a prompt Claude are saying that you can create graphics you can create websites presentations prototypes apps and a whole lot more and it really looks amazing as soon as this was launched the Figma stock crashed almost 8% down and a lot of people are saying that this claw design app is gonna be a game changer I've been playing with it for a while and it really just looks amazing if you are a designer I'd love to know your thoughts because this really looks cool

Claude just launched Claude Design and it’s already affecting Figma a...


If you want your business to be found online, you need to understand the role that business directories play these days, cause it's a big one. I'm talking about directories like Google Maps, Yelp, and Clutch. These directories have always mattered, but they matter a lot more now as search becomes AI search. I think by the end of 2026 all search will be AI search. Understanding how this AI depends on these business directories to recommend either you or your competitors is crucial. First thing to understand is this is not a volume game. The goal is not to get into as many directories as possible. A lot of SEOs will tell you you need to get your business in every business directory. Generally, this is terrible advice. It has been for a while for most businesses. If you track which directories AI actually cites before recommending you or your competitors, you'll find there's only about 12 that matter. And of those 12, there's only one to three that make up the vast majority of citations for most businesses. Here are the three directories that you actually need to care about. Just kidding. Unfortunately, it's entirely dependent on your industry. And this is why anyone telling you AI loves this website isn't telling you the full picture. There is not a single website that AI cites across every industry. The only way to know which directories are important for your industry is to actually track it. Use something called Peak dot AI. But if you're not ready to pay for a tool, there's an easy way you can do this yourself...

If you want your business to be found online, you need to understand the role that business directories play these days, cause it's a big one. I'm talking about directories like Google Maps, Yelp, and Clutch.

These directories have always mattered, but they matter a lot more now as search becomes AI search. I think by the end of 2026 all search will be AI search. Understanding how this AI depends on these business directories to recommend either you or your competitors is crucial.

First thing to understand is this is not a volume game. The goal is not to get into as many directories as possible. A lot of SEOs will tell you you need to get your business in every business directory. Generally, this is terrible advice. It has been for a while for most businesses.

If you track which directories AI actually cites before recommending you or your competitors, you'll find there's only about 12 that matter. And of those 12, there's only one to three that make up the vast majority of citations for most businesses.

Here are the three directories that you actually need to care about. Just kidding. Unfortunately, it's entirely dependent on your industry. And this is why anyone telling you AI loves this website isn't telling you the full picture. There is not a single website that AI cites across every industry.

The only way to know which directories are important for your industry is to actually track it. Use something called Peak dot AI. But if you're not ready to pay for a tool, there's an easy way you can do this yourself.

Just go to Google, go to the AI Mode tab, and start asking the types of questions someone would ask when they're looking to hire a business like yours. Then pay attention to the websites that AI cites.

These websites more or less determine whether or not the AI is going to recommend your brand or your competitor's brand. And for pretty much every industry, it's going to include directories.

Now before I get to step 2. I know what you're thinking, TJ. Why would I look at Google AI Mode? No one uses AI Mode. Fair enough, but remember, we're operating under the assumption that all search will be AI search by the end of 2026. And even if my timeline is off slightly there, it's not a matter of if, but when. Google has already confirmed this is the case.

Once you understand which directories AI is citing, the next step is to rank higher in those directories. This is because when AI cites directories, it almost always cites listicles on those directories. If you're not showing up at the top of at least some of these listicles, it's not doing anything.

How do you rank higher in these directories? Unfortunately, it depends on the directory. Most of them put a lot of weight on reviews, and it's typically not total reviews, but rather review frequency. So I recommend setting the goal for how many reviews you can get each month.

However, that doesn't apply to every directory. For example, Justia doesn't put any weight on reviews. Justia is one of the few platforms that ranks people based on how active they are on the platform. So if you're an attorney, you probably want to be going on Justia and answering questions.

But the elephant in the room is that most of these directories just let you pay for placement. In most cases, you aren't technically paying for placement, you're running ads on their platform, but as a result, they'll place you at the top of these listicles.

And if this is a directory that AI is citing often, it's probably worth paying for placement. And I know you hate Yelp and you swore you'd never pay them money cause they just rip you off. It's no longer just about the lift you get on the platform, but the lift you get from AI search, which is potentially much bigger.

But at the very least, you should be completing your entire profile on each of these directories. It's low effort, and a lot of cases can make the difference of whether or not you show up in these listings.

Most SEO advice on directories is wrong. Only ~12 matter for AI search, and which ones depends on your industry. Here's how to find yours. #SEO #AISearch #SmallBiz Businesses can manually query Google AI Mode with hiring-intent prompts to see which directories or websites are cited. Completing profiles on important directories is low-effort and can affect whether a business appears in directory listings. Main topics: AI Mode citation audits, AI visibility / directories, Directory listicles, Directory profile completeness, Directory-specific optimization.

AI Mode citation audits
AI visibility / directories
Directory listicles
Directory profile completeness
Directory-specific optimization
Reviews / directory ranking
Risk/avoid / paid directory placement


Anthropic just released Opus 4.7, and it's had mixed reviews. It seems they might have rushed this model to try to get ahead of opening eyes release of Codex for everything. People also suspect OpenAI is about to release their next big model, spud. And if Google doesn't have a big update soon, they certainly will next month at Google Io. All three of these model makers are trying to be the model that you use for work, and the race has never been more tight. Let's talk about everything we know so far about Opus 4.7. But then I think more importantly, what should you be doing right now to prepare? How do you avoid getting locked into the wrong platform? So as you expect, Opus 4.7 beats 4.6 at most benchmarks, but it actually does underperform in a few. Unsurprisingly, it absolutely crushes all the coding and knowledge work benchmarks. On most of these benchmarks, it falls right in between Opus 4.6 and its new mythos model. If you're not familiar, mythos was the model that was deemed too powerful to release because of its cyber security capabilities. With 4.7, it seems we're getting about half of the gains and capabilities without those same cyber security risks. However, 4.7 is actually slightly worse than a gentic search compared to 4.6. And this is one of the few benchmarks on which Claude was already behind Gemini and ChatGPT. A lot of users are also finding 4.7 to be overly cautious. It seems that Anthropic was so worried about 4.7 doing something dangerous that they updated the system prompts to be overly skeptical...

Anthropic just released Opus 4.7, and it's had mixed reviews. It seems they might have rushed this model to try to get ahead of opening eyes release of Codex for everything. People also suspect OpenAI is about to release their next big model, spud. And if Google doesn't have a big update soon, they certainly will next month at Google Io.

All three of these model makers are trying to be the model that you use for work, and the race has never been more tight. Let's talk about everything we know so far about Opus 4.7. But then I think more importantly, what should you be doing right now to prepare? How do you avoid getting locked into the wrong platform?

So as you expect, Opus 4.7 beats 4.6 at most benchmarks, but it actually does underperform in a few. Unsurprisingly, it absolutely crushes all the coding and knowledge work benchmarks. On most of these benchmarks, it falls right in between Opus 4.6 and its new mythos model. If you're not familiar, mythos was the model that was deemed too powerful to release because of its cyber security capabilities. With 4.7, it seems we're getting about half of the gains and capabilities without those same cyber security risks.

However, 4.7 is actually slightly worse than a gentic search compared to 4.6. And this is one of the few benchmarks on which Claude was already behind Gemini and ChatGPT. A lot of users are also finding 4.7 to be overly cautious. It seems that Anthropic was so worried about 4.7 doing something dangerous that they updated the system prompts to be overly skeptical. As such, it occasionally refuses to do completely safe tasks. However, this seems like something it'll be easy for Anthropic to fix without updating the model.

However, the update that I think is most relevant, the update that you're most likely to notice and is most likely to impact your decision on how you work with these models, is it Opus 4.7 follows your instructions much more closely, where previous models were much more likely to follow your instructions loosely. Or guess what you meant, Opus 4.7 follows your instructions literally.

If I could speculate a little, I think this is probably the result of how all the model makers are currently training models. A lot of the rapid advancements we've seen recently are from these model makers realising that if they can verify the output, they can train the models much quicker. This works best when you're training it on coding tasks or anything for which there's a clear benchmark. But I suspect that training it against these deterministic outcomes is going to make the model less intuitive. Perhaps that's why we're seeing these newer models follow instructions more literally, and why we can expect that trend to continue.

So what does this mean for you and how you use these models? Well, to start, it means it's more important ever that you provide very clear instructions. Watch my video on Google adding skills to Chrome to get my ideas on how I think you should go about doing this. But in short, I think that creating robust skills and iterating on those skills is the best use of your time right now.

It's really hard to predict which model or platform you're gonna wanna hit your wagon to. And that's why investing your time into skills is such a safe bet. All the models and platforms work with skills. Well built, robust skills will easily become your business's most important asset, and you can easily move them across any other platforms.

What Claude Opus 4.7 Means for BusinessesAnthropic rushed Opus 4.7. It beats 4.6 but is overly cautious. Here's the ONE update that actually matters for your work Robust skills are framed as a safer investment because they can move across models and platforms as capabilities change. Newer models may follow instructions more literally, making clear task instructions more important. Main topics: Portable AI skills, Prompt clarity.


It's nuts to me the amount of you that are working on your website SEO, but you're not checking this. It's not just about Google. People are using AI search engines everyday. And if you don't know if you're getting website traffic from ChatGPT or you don't know what pages it's going to, you really don't know if your SEO strategy is working. Not to mention that you're missing out on a ton of valuable data. And this is data that you can see for free in a tool that you're probably already using. Let me show you. Go to the reports tab in Google Analytics and then click on library. Then you're gonna click on create a new detailed report. Set your dimensions to landing page, and then the metrics. Just pick the kind of thing you're interested in. So typically that will be sessions, total users, new users. You might also wanna add key events, engagement rate, other stuff like that. We're gonna filter this report so it only shows data if the session source is ChatGPT. Now you can see all the pages that are generating traffic from ChatGPT and what that traffic actually looks like. Don't forget to save this so you can come back to it.

You’re putting effort into your website SEO but are you monitoring AI search traffic to see if you're getting any and how it's performing?!... GA4 can be configured to show landing pages and engagement metrics for sessions where the source is ChatGPT. Main topics: Analytics / ChatGPT traffic.

You’re putting effort into your website SEO but are you monitoring AI search traffic to see if you're getting any and how it's performing?! ChatGPT SEO isn't any different from normal website SEO right now, so you're working on your website SEO in any capacity, chances are your site might rank on ChatGPT and you wouldn't even know it. Once you check this, you'll know if your AI SEO visibility is as strong as your Google SEO and where you should double down in your website SEO strategy to build on that! #websiteseo #chatgptseo #aiseo #websiteseostrategy #ga4reports


are you under spending on your Google Ads account this is a common problem that people have they set a daily budget on Google and they tell the system to spend X amount per day but when they look at the account at the end of the day they are not getting impressions they're not getting clicks and their cost is way below what they expected and what they're willing to pay obviously this can be a big problem now there's a few reasons for it but one of the common reasons that I look and I see is that you are constraining the system too much let me explain in terms of an analogy let's say you go to a dating system and you tell the system look I'm only prepared to date models that are 5 foot 10 that are blonde that have never been in previous relationships that are wealthy and you set expectations that are way too high then a month later you phone and shout at them and saying why haven't you sent me any of these girls obviously what they're gonna say to is like look bro your expectations are crazy these things that you're looking for just don't exist in a similar way a lot of the times that we see people are telling the Google system that they are only willing to get leads that meet very strict criteria either they're telling the system a row s that it's just impossible and they've never got before or what happens and this happens often I saw this yesterday is that they're telling the system that they only are willing to pay a target CPA that is crazy a target CPA means a target cost per acquisition so I saw a guy yesterday and he set a target cost per acquisition that's...

are you under spending on your Google Ads account this is a common problem that people have they set a daily budget on Google and they tell the system to spend X amount per day but when they look at the account at the end of the day they are not getting impressions they're not getting clicks and their cost is way below what they expected and what they're willing to pay obviously this can be a big problem now there's a few reasons for it but one of the common reasons that I look and I see is that you are constraining the system too much let me explain in terms of an analogy let's say you go to a dating system and you tell the system look I'm only prepared to date models that are 5 foot 10 that are blonde that have never been in previous relationships that are wealthy and you set expectations that are way too high then a month later you phone and shout at them and saying why haven't you sent me any of these girls obviously what they're gonna say to is like look bro your expectations are crazy these things that you're looking for just don't exist in a similar way a lot of the times that we see people are telling the Google system that they are only willing to get leads that meet very strict criteria either they're telling the system a row s that it's just impossible and they've never got before or what happens and this happens often I saw this yesterday is that they're telling the system that they only are willing to pay a target CPA that is crazy a target CPA means a target cost per acquisition so I saw a guy yesterday and he set a target cost per acquisition that's almost impossible to get now what is happening with Google because this target CPA is so low and it's almost impossible to reach the Google system has frozen so just keep this in mind if you're not getting your budget spent for that day you might be constraining the system too much you have to give the system time to learn you have to make sure that your acquisitions are tracking accurately and most importantly you have to be realistic when you're doing Google Ads just keep this in mind and make sure that whoever's doing Google Ads for you know this and understand this if you want an order to your Google Ads account drop me a DM or email me info at top click dot c o dot z a

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Why Google Isn’t Spending Your Google Ads Budget with Target CPA Targ...


Start from the outside of the building. Hey, Google, this is my business. Follow me. This is my business. Inside of Image Studio. Show the signage. This is Image Studios. We're right down here. So signage inside the building. This is my business. Here's the sign. Yep, more signage. Here's the door. Oh, no, it's locked. Let me get my key. This is critical. You gotta show unlocking. It proves that you're a manager of the business. There we go. This is my business. Come on in. Here's my license. That will go up in my business. Nice. Yeah, show the business license. We're just moving in, so don't mind. Our perfect show tools of the trade. And that is how you make an excellent Google Business Profile verification video.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

😂 this is what the perfect Google Business Profile verification video...


Here's how to use news websites to influence large language models. When you put out a press release, they get syndicated to news websites like this. Says right here, press release distributed by AB Newswire on this news site, The Globe and mail. Here's what happens when you Google best selling SEO book. You see the AI overview quoting the press release in The Globe and mail. This is what it's citing right here. Look at this. It's appearing No. 1 on Google, getting reference by the AI overview. When you put out a press release, you take your prompt or your keyword, you put it at the beginning of your press release title, you put it in the subheading, you put it in the beginning of the first sentence. That's all you have to do. Then the press release shows up No. 1 on Google for your target language. AI's reference it just like that. And save years learning how to do SEO and AI SEO that gets customers, users, warm leads at compactkeywords.com.

Here's how to use news websites to influence large language models. When you put out a press release, they get syndicated to news websites... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: Risk/avoid / press release manipulation, SEO research and tooling workflow.

Here's how to use news websites to influence large language models. When you put out a press release, they get syndicated to news websites. Says right here, “Press release distributed by AB Newswire to The Globe and Mail (a news website).” Here's what happens when you Google best selling SEO book. You see the AI Overview quoting the press release in the Globe and Mail. The press release appears number one on Google, getting referenced by the AI Overview. When you put out a press release, you take your prompt or your keyword. You put it at the beginning of your press release title, you put it in the subheading, you put it in the beginning of the first sentence. That's all you have to do. Then the press release shows up number one on Google for your target language. AIs reference it. Just like that.  And save years learning how to do SEO and AI SEO that gets customers, users, and warm leads at compactkeywords.com #searchengineoptimization #generativeengineoptimization #seo #digitalmarketing

Risk/avoid / press release manipulation
SEO research and tooling workflow


Knowing how to do something on a computer is becoming less valuable everyday, but knowing how to articulate how to do something on a computer is becoming more valuable. Google's release of Skills Inside of Chrome yesterday is a perfect example of this. But before we talk about that, we need to talk about what skills are and why they're quickly becoming your most valuable business asset. In its most basic form, a skill is just text explaining how to do a specific task. There's nothing technical about it. Anyone can write this. If you've ever written a prompt before, you've already done 90% of the work. The idea of skills came from anthropic, the creators of Claude. And still today, if you're looking to create some skills, which I highly recommend, you should be using Claude to do. However, all the major models, ChatGPT, Gemini, now also incorporate skills. So if skills are just text with a set of instruction, what's so magical about them? Sure, I guess. Now you don't have to write out those instructions every time you run the prompt. You can save the skill once and then reuse it with a click of a button. And at first, that seemed like it was gonna be the primary advantage of skills. Saves you a little bit of time. But in practice, what we're realizing is skills was the missing piece. Skills are letting us do things with AI that we didn't think would be possible for a year or two. It turns out if you can clearly articulate every step and decision you make throughout a process, you'll find out that AI is a lot more capable than you might have thought...

Knowing how to do something on a computer is becoming less valuable everyday, but knowing how to articulate how to do something on a computer is becoming more valuable. Google's release of Skills Inside of Chrome yesterday is a perfect example of this.

But before we talk about that, we need to talk about what skills are and why they're quickly becoming your most valuable business asset. In its most basic form, a skill is just text explaining how to do a specific task. There's nothing technical about it. Anyone can write this. If you've ever written a prompt before, you've already done 90% of the work.

The idea of skills came from anthropic, the creators of Claude. And still today, if you're looking to create some skills, which I highly recommend, you should be using Claude to do. However, all the major models, ChatGPT, Gemini, now also incorporate skills.

So if skills are just text with a set of instruction, what's so magical about them? Sure, I guess. Now you don't have to write out those instructions every time you run the prompt. You can save the skill once and then reuse it with a click of a button. And at first, that seemed like it was gonna be the primary advantage of skills. Saves you a little bit of time. But in practice, what we're realizing is skills was the missing piece. Skills are letting us do things with AI that we didn't think would be possible for a year or two.

It turns out if you can clearly articulate every step and decision you make throughout a process, you'll find out that AI is a lot more capable than you might have thought. Most of the skills that we create find one very narrow task. The smaller the scope, the better. But even for a narrow task, the instructions, or what's called the skill dot m D file, might be 300 lines of text. And then some skills will also contain what are called reference files. These are additional markdown files that might contain examples or guidelines. Don't worry too much about the structure, though. Just tell Claude to create a skill, and it'll handle the structure.

But that's just the starting point. Then every time you use that skill, you're gonna provide feedback. And have Claude incorporate that feedback into the skill. Do this 10 or 20 times, and you'll be surprised how capable it becomes.

But then the real magic comes from what are called orchestrator skills. Once you have a couple dozen narrowly defined skills, you can have orchestrator skills string them together into a more complex task. At least right now. This seems to be the future of knowledge work, which is why we're seeing these skills get incorporated into every product, including skills for Chrome. With this release, you can now import skills into Chrome, and Gemini can run that skill in a browser with a click of a button.

Now, unfortunately, the version of Gemini that runs in Chrome isn't especially capable right now. I do think Google is well positioned to win this whole thing in the end, but right now they're just very focused on cost efficiency. And so what that means is Gemini is just kind of lazy.

That doesn't mean this release won't enable some cool things. I'm sure it will. Google's already put out their own library of skills that you can use out of the box. I imagine any task you've been doing in a browser will become easier with a skill like this. Or one you create yourself.

But the only reason this story is interesting to me personally is it confirms that this is the direction we're headed in. If you are waiting for a sign before investing a lot of your time into creating skills, this is it. AI progress is rarely easy to predict, but it looks like skills, at least when they're built well, are gonna be valuable for at least the next two years.

Knowing HOW to do something matters less than knowing how to EXPLAIN it. Google just confirmed where this is all heading. #AISkills #GoogleChrome #FutureOfWork #AI AI skills can become durable business assets because they encode repeatable computer tasks as reusable instructions. Narrowly scoped AI skills with detailed instructions and reference files can become more capable through repeated feedback. Orchestrator skills can chain multiple narrow skills into complex tasks, while browser-integrated skills point toward more automatable web work. Main topics: AI skill design, AI skills / continuous improvement, AI skills / reusable process, Orchestrator skills.

AI skill design
AI skills / continuous improvement
AI skills / reusable process
Orchestrator skills