I do SEO audits and Google Ads audits for clients across South Africa and across the world on a daily basis. I want to share an experience and a story that happened with one of my SEO audits last week and what I've taken from it. A guy that I know was head hunted and bought into a big company he said to me, can I just do a quick SEO order that he'd like to show the guys at what is going on. So I did this SEO audit for them. It was quite in detail but it didn't take me that long only about 20 minutes although it was very in depth. I pointed out a lot of the weaknesses that this company had on SEO and the opportunities that they're missing out on and obviously the mistakes that this current agency is doing for them. So the video was shown to the directors of the company as well as the marketing executives. From what I understand they got a quite a big shock because they didn't realise how bad their SEO currently was. They then sent this video to the agency that was meant to be doing the SEO for them. They shouted at this agency and they said guys in two weeks time you have to come present to us what is going on. So two weeks later the agency came and they Showed them this whole big presentation and they said, since this video has come to us, we've actually made a lot of changes. And you can see over here, look how good our s O is actually performing and look at these gains. After the video, one of the agency owners went to my friend and said, you know what, after you sent us the video, we could actually see the issues and how to fix them...

I do SEO audits and Google Ads audits for clients across South Africa and across the world on a daily basis. I want to share an experience and a story that happened with one of my SEO audits last week and what I've taken from it. A guy that I know was head hunted and bought into a big company he said to me, can I just do a quick SEO order that he'd like to show the guys at what is going on. So I did this SEO audit for them.

It was quite in detail but it didn't take me that long only about 20 minutes although it was very in depth. I pointed out a lot of the weaknesses that this company had on SEO and the opportunities that they're missing out on and obviously the mistakes that this current agency is doing for them. So the video was shown to the directors of the company as well as the marketing executives. From what I understand they got a quite a big shock because they didn't realise how bad their SEO currently was.

They then sent this video to the agency that was meant to be doing the SEO for them. They shouted at this agency and they said guys in two weeks time you have to come present to us what is going on. So two weeks later the agency came and they Showed them this whole big presentation and they said, since this video has come to us, we've actually made a lot of changes. And you can see over here, look how good our s O is actually performing and look at these gains.

After the video, one of the agency owners went to my friend and said, you know what, after you sent us the video, we could actually see the issues and how to fix them. And by the way, we actually follow Josh on a daily basis. We love his stuff and we learn so much from him. So just by the way, I hopefully will get this business at a later stage, but it's a little bit complicated.

Apparently this agency has got a contract and there's a whole lot of company politics that I don't really know. So it's not so straightforward. So this is what I've learnt from the story. No.1, I'm glad people are learning so much from my videos.

No. 2, unfortunately, I'm a little bit sad that agencies have to watch my videos and learn what to do. And at the same time, they're selling these services to their clients. I said it many times, unfortunately, a lot of agencies are selling things that they aren't really doing and this is a pity.

Thirdly, and this is important, I realise that my audits are really good. I do spend a lot of time with it and thank god I'm putting all The skills that I've learnt from all my time doing SEO into them, they're really golden. So what I've decided to do is, yes, I'm still doing the audits for people, but I have to start charging for it. I don't think I have to give away all this gold for nothing.

If you'd like an SEO audit, but you have to pay for it now drop me a DM and let me know.

SEO foundations require basic technical hygiene, authority checks, content freshness, and surface-specific search behavior before advanced tactics matter. Main topics: SEO foundations and technical hygiene.

I have noticed agencies using my SEO audits to improve their clients’...


This thing is a mysterious black box. I'm going to unravel it. Go to Google Search Console. This is Google's own tool for submitting your website to Google's index. If you haven't submitted your site to it, do it next. Go to search results, toggle on average position. Look for keywords between positions 6 and 11. These are ranking near the bottom of Google's first page or the top of its second. Click a keyword that looks interesting. See the page that is ranking for it. All you have to do to improve your ranking for this keyword is add a few extra sentences to your page about it. I did this recently and went from position 10 to position 1 for a keyword. I haven't been using the exact keyword, so I just added it to the page's introduction. I was enough to go to position one. I go way deeper into how to do this in my SEO course at compactkeywords com. SEO does not have to be hard, but for so many people.

Google is a mysterious black box. I'm going to unravel it. Go to Google Search Console, this is Google's own tool for submitting your website to Google's index... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: GSC / quick on-page wins, Risk/avoid / keyword stuffing, SEO research and tooling workflow.

Google is a mysterious black box. I'm going to unravel it. Go to Google Search Console, this is Google's own tool for submitting your website to Google's index. If you haven't submitted your site to it, do it. Next, go to Search Results. Toggle on Average Position. Look for keywords between positions 6 and 11. These are ranking near the bottom of Google's first page or the top of its second. Click a keyword that looks interesting. See the page that is ranking for it. All you have to do to improve your ranking for this keyword is add a few extra sentences to your page about it. I did this recently and went from position 10 to position 1 for a keyword. I hadn't been using the exact keyword so I just added it to the page's introduction. That was enough to go to position 1. I go way deeper into how to do this in my SEO course at compactkeywords.com. SEO does not have to be hard. #searchengineoptimization #seotips #digitalmarketing #googlesearchconsoletricks

GSC / quick on-page wins
Risk/avoid / keyword stuffing
SEO research and tooling workflow


There's an absolutely incredible case study where Holly Stark put 100 cell phones in her car and drove them to a business with the driving directions turned on and that business's rankings went to No. 1. I don't think you should try to duplicate that, but you can optimize to get more driving directions to your business. So the trick is to get a link to the driving direction. And if you just Google the business name, you're gonna get this knowledge panel on the right hand side. And this is the link that you need to click. When I click that link, I get this URL up in the top and this is the driving directions from wherever you are to the specific business. So what you wanna do is copy this link and then use it in a bunch of places. So you can use that link in emails to your customers. So if anyone's coming to your business, like an appointment reminder, same thing with text message. Text message, appointment reminders, definitely put that link on your contact page of your website. And a huge way to drive a ton of people using driving directions is if you're hosting an event at your place, blast out an email and text messages with that driving directions link and you'll get more people to use it, which will definitely help to boost your rankings. I share great tips like this all the time, so follow me.

Utility pages such as 404, contact, and sitemap pages can support SEO and conversion when they are intentionally maintained. Main topics: Website utility pages and conversion readiness.

There’s a wild black-hat SEO case study where Holly Starks put 100 ce...


If you've just launched your website, I would ignore 90% of the SEO advice you see online. I'm an SEO secialist. I run an SEO agency who actually has clients, we actually get results. And I'm a type A personality. So obsessing about all this stuff and keeping up to date with it is literally my job. Before you think about keywords, blog posts, all of that noise, you need to work on your core content. For a service based business, that's your service pages. And this is something that I see all the time where a service based business will have like a homepage, contact page, about page and then one service page. These pages set the standard of what search engines use to figure out what it is that you offer and where they should show you in search results. So if you're a mortgage broker, you would want individual pages for all the different types of mortgages that you offer services for. Whether that's first time buyers, remortgaging, commercial mortgages, buy to lets. I've used this strategy so many times and it can take a site from five pages to like 50 pages before you've even thought about a blog post. And by that time you're already getting rankings to your service pages, which ultimately is where you wanna send people to get them to become a client.

SEO for new websites: service based businesses edition ✨ Your new website SEO strategy doesn't need a load of random SEO blog posts... For new service businesses, complete service-page architecture should come before heavy keyword blogging. Main topics: Service SEO / core content.

SEO for new websites: service based businesses edition ✨ Your new website SEO strategy doesn't need a load of random SEO blog posts. Especially if you haven't build out your core website content. You should be focussing on keyword research that boosts your service page SEO strategy if you want to rank higher on Google AND get more leads. This is how we're using SEO in 2026 for strategic website lead generation.   #seoforwebsites #seoforbusiness #seo2026 #websiteseo #seoforbeginners


You have to continuously update your WordPress website and your WordPress plugins. According to stats, 43% of the world's websites run on WordPress. If you don't continuously keep your website updated, make sure that you're on the latest version of WordPress and most importantly, make sure that all your plugins are up to date. It can cause big problems. Take a look at this, for example. We have just taken over a client for SEO. They're working with a WordPress developer who said, yes, he's keeping things up to date and everything is great. But look what happens when we look behind the scenes. As you can see over here, first and foremost, the word press is not updated to the latest version. Secondly, they've got 33 plugins and are not updated. Now, the first question I'm looking at is why do they have so many plugins besides the plugins that have to be updated? No website needs this many plugins, but nonetheless, as you can see, there are plugins that need updating. Now, there's a few reasons why you have to update your plugins. No. 1, if the plugins aren't updated, the plugins don't work that well, which means the website doesn't work that well. Secondly, most importantly, if you don't keep an update in your plugins, there can be vulnerabilities. People can actually come into your system. Now, what has actually happened, and I've seen it hundreds of times, is that malware can happen in a Website. Now take a look at this, for example. Here's an old client of ours. They phoned us the other day. They said that their website was struck with malware...

You have to continuously update your WordPress website and your WordPress plugins. According to stats, 43% of the world's websites run on WordPress. If you don't continuously keep your website updated, make sure that you're on the latest version of WordPress and most importantly, make sure that all your plugins are up to date. It can cause big problems.

Take a look at this, for example. We have just taken over a client for SEO. They're working with a WordPress developer who said, yes, he's keeping things up to date and everything is great. But look what happens when we look behind the scenes.

As you can see over here, first and foremost, the word press is not updated to the latest version. Secondly, they've got 33 plugins and are not updated. Now, the first question I'm looking at is why do they have so many plugins besides the plugins that have to be updated? No website needs this many plugins, but nonetheless, as you can see, there are plugins that need updating.

Now, there's a few reasons why you have to update your plugins. No. 1, if the plugins aren't updated, the plugins don't work that well, which means the website doesn't work that well. Secondly, most importantly, if you don't keep an update in your plugins, there can be vulnerabilities.

People can actually come into your system. Now, what has actually happened, and I've seen it hundreds of times, is that malware can happen in a Website. Now take a look at this, for example. Here's an old client of ours.

They phoned us the other day. They said that their website was struck with malware. Take a look at these graphs over here. Look at the spike in traffic and look at the spike in keywords that they're ranking for.

Unfortunately, these keywords have got nothing to do with the business. This specific client is a surgeon. And look at the words that they're ranking for. You can obviously see that there's no connection at all.

Now from a SEO point of view, obviously if your website gets attacked by malware, your results are going to drop off a cliff totally. Google don't want to send traffic to a website that is ranking for some dodgy stuff. From a Google Ads point of view, your ads will be suspended straight away. So again, if you have a WordPress website, make sure that you're working with developers that know what they're doing.

Make sure that they are updating your plugins and your website regularly. One way to look at it is, are you being charged for up keepable website? If you are being charged, make sure that the changes are happening. But if you're not being charged, probably these things are not happening and I suggest that you look into it straight away.

Outdated WordPress plugins can create vulnerabilities that let attackers into the system. Main topics: WordPress plugin vulnerability risk.

WordPress Malware and Hacks Happen When WordPress and Plugins Are Not...


Speaking of Google Business Profiles, there's another crazy thing. This is new ish. Deepa Gandhi has shared this, which is a new little section in your Google Business Profiles. It's called insights. And Google loves to be confusing, because I actually think the performance section used to be called insights. Amazing. Yeah, now they've got a new section called insights, which is not what the old insight section was. I actually went through all 500 of our Google Business Profiles that we manage. Looking for this, I only found one business, we don't actually manage it anymore. But we still have access to their account. And they were the only one that had the insight section. What does that tell me? It tells me that it's like, if your profiles actively manage, you might not see this because you've already responded to all your views, you keep adding photos, you have all the attributes turned on. So Google has enough information about your business. But if they don't have enough, then I think this might show up. But it's a new cool thing. And now I've just realized the reason it's called insights, because I'm like, there are no insights here. But the insight is 20 plus businesses like you don't have fresh photos. So Google has been doing some analysis of web of Google Business Profiles that maybe sit adjacent to you, what they see as your competitors, maybe the first 20 results. So 20 plus businesses like you haven't posted recently...

Speaking of Google Business Profiles, there's another crazy thing. This is new ish. Deepa Gandhi has shared this, which is a new little section in your Google Business Profiles. It's called insights.

And Google loves to be confusing, because I actually think the performance section used to be called insights. Amazing. Yeah, now they've got a new section called insights, which is not what the old insight section was. I actually went through all 500 of our Google Business Profiles that we manage.

Looking for this, I only found one business, we don't actually manage it anymore. But we still have access to their account. And they were the only one that had the insight section. What does that tell me?

It tells me that it's like, if your profiles actively manage, you might not see this because you've already responded to all your views, you keep adding photos, you have all the attributes turned on. So Google has enough information about your business. But if they don't have enough, then I think this might show up. But it's a new cool thing.

And now I've just realized the reason it's called insights, because I'm like, there are no insights here. But the insight is 20 plus businesses like you don't have fresh photos. So Google has been doing some analysis of web of Google Business Profiles that maybe sit adjacent to you, what they see as your competitors, maybe the first 20 results. So 20 plus businesses like you haven't posted recently.

So what they're doing is putting your performance in terms of what's not really performance is it is how often you're interacting with your profile against what your competitors are doing. Great point, Claire. Thank you. Good point.

Well made by me. Yeah, good. Excellent job. Bravo.

Big pat on the back. Okay.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Google is now literally telling you what to add/fix on your Google Bu...


So many of you are tanking your website's SEO without even realising it. I reckon this comes up at least once a week, where I'll have a call with someone and they're like, we launched a new website design and now our rankings have dropped. I could bet money on what the problem is before I've even looked at the site. If your website redesign involves removing or combining pages, you need an SEO specialist on board. If you don't, I guarantee you're gonna mess this up. You might think because you've got a web designer on board that you're not going to, but trust me, they are some of the worst offenders for doing this. Because normally, the pages that you've deleted or combined are ugly. They've got a lot of content, they're out of date. Nobody thinks to check if they're ranking and if they're bringing in the traffic. And when you delete them, you don't bother doing anything about it. You don't redirect it anywhere. You don't try and save the traffic. Guess who could have helped you avoid this? So now your site looks great, but your top ranking pages are gone, and with it, probably a whole load of topical authority and backlinks. Bet you wish you had an SEO specialist now.

Don't let a new website design destroy your hard earned traffic! This is why so many businesses see their SEO rankings tank immediately after a website relaunch... Website redesigns can damage SEO when ranking pages are deleted or combined without checking traffic, backlinks, and redirects. Main topics: Migration SEO / redesign risk.

Don't let a new website design destroy your hard earned traffic! This is why so many businesses see their SEO rankings tank immediately after a website relaunch. If your website SEO strategy involves deleting or combining old pages without a plan, you are likely throwing away years of topical authority and high value backlinks. To rank on Google and even rank on ChatGPT in 2026, you cant JUST focus on how good your page looks. You need an SEO specialist to ensure your SEO blog content is properly redirected. Whether you are updating your SEO in 2026 or just starting your website SEO in 2026, remember if those OLD pages are bringing in the traffic, they are the backbone of your websites authority.  #SEO2026 #websiterelaunch #googleseo #websiteseo #chatgptseo


Last week in South Africa, a story went quite viral on TikTok. The video is made by a lady who owns a company called flowers on Kensington. In the video, she shares a story about how one of her clients searched the word flowers on Kensington into Google. She clicked on a ad thinking it was flowers on Kensington, but as you can see from the screenshot, it was actually an ad by. Net Florist. Apparently, this lady's client bought flowers on. Net Florist thinking it was flowers on Kensington. And obviously the business owner is quite upset. One or two other people started commenting on this video with videos of their own. All three of these videos, they threw wild accusations at Net Florist, saying that Netflorist are openly bidding on companies names. They knew what they were doing. And I think a lot of these accusations are unfair. Now, just to let you know, I don't work for. Net florist. I never have, but I think I know what happened over here. In Google Ads, there's something called dynamic keyword insertion. Basically, what Google will sometimes do is that they will put the keyword that a person is typing into Google in a person's headline. Now another thing, what sometimes happens is that if you're bidding on something called broad match or P max, what happens is that you don't even have full control of the words that you're bidding on. I personally don't like this approach, but some Companies use it...

Last week in South Africa, a story went quite viral on TikTok. The video is made by a lady who owns a company called flowers on Kensington. In the video, she shares a story about how one of her clients searched the word flowers on Kensington into Google. She clicked on a ad thinking it was flowers on Kensington, but as you can see from the screenshot, it was actually an ad by.

Net Florist. Apparently, this lady's client bought flowers on. Net Florist thinking it was flowers on Kensington. And obviously the business owner is quite upset.

One or two other people started commenting on this video with videos of their own. All three of these videos, they threw wild accusations at Net Florist, saying that Netflorist are openly bidding on companies names. They knew what they were doing. And I think a lot of these accusations are unfair.

Now, just to let you know, I don't work for. Net florist. I never have, but I think I know what happened over here. In Google Ads, there's something called dynamic keyword insertion.

Basically, what Google will sometimes do is that they will put the keyword that a person is typing into Google in a person's headline. Now another thing, what sometimes happens is that if you're bidding on something called broad match or P max, what happens is that you don't even have full control of the words that you're bidding on. I personally don't like this approach, but some Companies use it. Now, I think what happened in this specific case is that Netflorist have huge marketing budgets on Google Ads and they're probably running P Max or Broad Match or something along the lines like that.

What happened was is that a person typed in this company name into Google and then what happened is that Google inserted this company name in the headline. Again, it's called dynamic keyword insertion. I'm almost 100% sure Net Florist didn't do this on purpose. I doubt they would.

I know the guys from. Net Florist. They're good guys. Also a small florist like this, I doubt that Net Florist would actually be bidding on their name.

It really serves no purpose. That's my 2 cents worth. Let me know your thoughts.

Broad match Google Ads campaigns can waste spend when ads match irrelevant searches instead of buyer-intent queries. Main topics: Broad match Google Ads risk.

The viral story on TikTok about a Cape Town Florist, Netflorist and G...


This is maddening. Take original photos from your phone. Create images in Canva, Photoshop, niche specific images, location photos, data visualizations, infographics, charts, anything relevant to your topic. Upload them to free stock image sites. UNS, Flash, Pexels, Pixabay, Flickr, Creative Commons. Here's where it gets crazy. The attribution credit fields link back to your website. These stock photo platforms have crazy domain authority. The images get pulled by bloggers, journalists, designers every single day. Every time someone uses your photo and credits you, that's a free backlink from their website with zero outreach. You are scaling backlinks by doing nothing. Reverse image search your photos, use Google or Tiny Eye. You'll find dozens of sites using them without proper attribution. Email these site owners asking for a source credit link, or even have an AI do it for you. Conversion rate on these is insanely high. The site owners know they already took your content. They know they owe you the link. Zero cost, great anchor text come pounds forever. The more images you put up, the more links you get. Look at this top comment. We tried something like this with our blog images. Didn't expect so many backlinks from just putting them on free sites. Surprising how well it worked. People complain about there being limited free backlinks opportunities. In reality there are many ways to engineer them.

This is maddening - using stock photo sites to get backlinks. Take original photos from your phone. Create images in Canva, Photoshop... Publishing original, relevant images to stock/Creative Commons platforms can create attribution links and later link-reclamation opportunities. The creator describes uploading original relevant images to stock sites and using attribution fields or outreach to earn backlinks. Main topics: Image syndication backlinks, Link building / original images.

This is maddening - using stock photo sites to get backlinks. Take original photos from your phone. Create images in Canva, Photoshop.  Niche specific images, location photos, data visualizations, infographics, charts.  Anything relevant to your topic. Upload them to free stock image sites. Unsplash, Pexels, Pixabay, Flickr Creative Commons. Here's where it gets crazy. The attribution credit fields link back to your website. These stock photo platforms have crazy domain authority.  The images get pulled by bloggers, journalists, designers every single day.  Every time someone uses your photo then credits you, that's a free backlink from their website with zero outreach.  You are scaling backlinks by doing nothing. Reverse Image Search your photos, use Google or TinyEye.  You'll find dozens of sites using them without proper attribution. Email these site owners asking for a source credit link. Or even have an AI do it for you. Conversion rate on these is insanely high. The site owners know they already took your content. They know they owe you the link. Zero cost, great anchor text, compounds forever.  The more images you put up, the more links you get. Look at this top comment. We tried something like this with our blog images, didn't expect so many backlinks from just putting them on free sites. Surprising how well it worked. People complain about there being limited free backlink opportunities. In reality, there are many ways to engineer them. Credit to Charles Floate for this write up. #linkbuilding #backlinks #searchengineoptimization #digitalmarketing

Image syndication backlinks
Link building / original images


Hey, did you know that you can upload a video longer than 30 seconds to your Google Business Profile if you check Google's guidelines for Google Business Profiles it says videos up to 30 seconds long and the file size has to be under 75 megabytes but check out this video this video is actually a 1 minute and 50 seconds but Google's gonna let me upload it and the reason is is that it's actually under 75 megabytes that's the real key watch this if I take it and I drop it here Google will actually accept it and so there you go yeah, see it says pending so this video will appear on our profile and should be no problem so now when you see all those Google Business profiles with really long videos now you know how they did it and while you're here follow me.

Local SEO hack you NEED to know: Google says you can only upload 30-s...


Your SEO isn't working because you're doing it wrong. Probably not because you're not doing enough. You might even be doing too much of the wrong thing. SEO is supposed to have a compound effect. And the majority of your initial growth will probably only come from a couple of pages. And what you want is to make sure that those pages are ones you can make money from. Everything in your strategy needs to be aligned to boosting those pages. If you're an e-commerce business, this would naturally be product pages. So you wanna make sure that you have lots of good internal linking structures in place and lots of collection pages. But I see a scary amount of you having none of that and focusing a hell of a lot on blog posts, products, collections, site structure. That's the traffic that generates revenue.

The reason your website SEO strategy isn't working is because SEO in 2026 means something totally different... For ecommerce SEO, growth should support revenue pages through strong internal linking structures and collection pages. Main topics: Ecommerce SEO / money pages, Internal linking / revenue pages.

The reason your website SEO strategy isn't working is because SEO in 2026 means something totally different. SEO blog content is NOT the most effective way to rank on Google nowadays. And if you want to rank on ChatGPT? Same. Here's what website SEO in 2026 looks like.   #seo2026 #googleseoexplained #aiseooptimisation #websiteseo #websiteseooptimisation

Ecommerce SEO / money pages
Internal linking / revenue pages


OpenAI just hired the creator of opencl, and it looks like the race to build the best personal agent has begun. If you haven't heard of opencl, I have another video about it. But it's by far the most sophisticated AI agent we've seen today. It's doing things that we didn't think would be possible within this year. They said in that other video, opencl has all kinds of security issues, but it showed us what's possible with AI. Agents. And it was obvious at that point that this would put a lot of pressure on google, OpenAI, and anthropic to build better AI. Agents. But I did not expect OpenAI. To hire peter steinberger. This shows you how seriously the big model makers are taking this moment. And I anticipate it's gonna lead to some huge gains over the course of twenty, twenty six. Now, in terms of safe, personalized agents that just work out of the box and are available right now, anthropic is the clear leader. Claude co work is a game changer, and if you do any kind of knowledge work, you should be using it right now. I'm sure OpenAI realized they're behind in this regard, and that was a big reason they hired peter steinberger. And it just seems like a huge missed opportunity for anthropic not to have hired him. However, anthropic might have closed the door on the opportunity to hire peter when they Sued him for the original name of openclow, which was claudbot because it sounded too similar to claude. Meanwhile, google is just taking their time because they know they have the distribution advantage...

OpenAI just hired the creator of opencl, and it looks like the race to build the best personal agent has begun. If you haven't heard of opencl, I have another video about it. But it's by far the most sophisticated AI agent we've seen today. It's doing things that we didn't think would be possible within this year. They said in that other video, opencl has all kinds of security issues, but it showed us what's possible with AI. Agents. And it was obvious at that point that this would put a lot of pressure on google, OpenAI, and anthropic to build better AI. Agents. But I did not expect OpenAI. To hire peter steinberger. This shows you how seriously the big model makers are taking this moment. And I anticipate it's gonna lead to some huge gains over the course of twenty, twenty six. Now, in terms of safe, personalized agents that just work out of the box and are available right now, anthropic is the clear leader. Claude co work is a game changer, and if you do any kind of knowledge work, you should be using it right now. I'm sure OpenAI realized they're behind in this regard, and that was a big reason they hired peter steinberger. And it just seems like a huge missed opportunity for anthropic not to have hired him. However, anthropic might have closed the door on the opportunity to hire peter when they Sued him for the original name of openclow, which was claudbot because it sounded too similar to claude. Meanwhile, google is just taking their time because they know they have the distribution advantage. But I think it's a safe bet that they'll respond in kind sometime in twenty twenty six. what does this mean for you if you do any kind of work on a computer? I think we're very quickly moving into a world where working with AI agents is just as mandatory as it is to work with a computer. Just consider the work that you currently do on a computer. How useful would you be if you decided you're going to refuse to use a computer? I think within one or two years the same is going to be true of AI. Agents. If you haven't already, I highly recommend just downloading claude cowork and starting to play around with it. I think you'll be surprised what it can do already.

OpenAI just hired the guy who built the most advanced AI agent ever. This is a HUGE signal. Anthropic is leading right now with Claude Cowork, but OpenAI is coming... The creator argues that working with AI agents may become as expected for computer-based work as using a computer itself. Main topics: AI agents / knowledge work.

OpenAI just hired the guy who built the most advanced AI agent ever. This is a HUGE signal. Anthropic is leading right now with Claude Cowork, but OpenAI is coming. If you do any work on a computer, AI agents are about to be mandatory. #AIAgents #OpenAI #Anthropic #TechNews #AI2026


As the story behind the launch of AI dot com and possibly the most expensive marketing flop ever. Last year, the founder of crypto.com bought the domain AI dot com for $70 million. That is mind boggling. Apparently the guy who sold it to him bought the domain many years ago for only $100. How's that for a return on investment? Fast forward a little bit later to this year and what the guys from crypto.com had done is that they built a website to attract people for the launch of their a R. Agents. Now in order to launch this project, they paid an estimated $10 million to create an ad and play it during the Super Bowl. So they played this ad during the Super Bowl and it was quite a great ad and got a lot of attention. But look what happened next. The website wasn't good enough and strong enough and secure enough to handle all that traffic. The website crashed. Can you actually believe that? The website crashed during the Super Bowl when they spent all that money? What do you think about this?

AI search and answer-engine work needs concrete tactics for discoverability, citation, skills, and query-surface behavior. Main topics: AI and answer-engine search tactics.

AI.COM bought its domain for $70m, spend another $10m on a Super Bowl...


Everybody has been waiting for Google Search Console to introduce AI insights, but Bing just beat them to it. New AI performance tab in Bing Webmaster Tools, still in beta. It shows you the grounding queries that AI is using to surface your content. Very easy to use. Just hook your website up to Bing Webmaster Tools. Scroll down to grounding queries under AI performance. If you see language that you are not using high up on your page, take those words. Use it high up on your page. Or create new sections for grounding queries if you feel like you don't cover them properly in your page. If you have grounding queries that are entirely different from the pages that are already showing on Bing, make new pages for these grounding queries. This is showing you the language that AI is using to cite your content as well as the pages that are being cited. There's so much to use here to get surfaced more in LLMs and get my full method of SEO. They get surfaced in AI at compactkeywords.com.

Everybody has been waiting for Google Search Console to introduce AI insights. But Bing just beat them to it: New AI Performance tab in Bing Webmaster Tools, still in beta... The creator says Bing Webmaster Tools' AI Performance tab shows grounding queries and cited pages. If grounding queries use language missing from a cited page, the creator recommends adding that language or creating new sections/pages. Main topics: AI content optimization / grounding language, Bing AI grounding queries.

Everybody has been waiting for Google Search Console to introduce AI insights. But Bing just beat them to it: New AI Performance tab in Bing Webmaster Tools, still in beta. It shows you the grounding queries that AI is using to surface your content. Very easy to use, just hook your website up to Bing Webmaster Tools. Scroll down to Grounding Queries under AI Performance. If you see language that you are not using high up on your page, take those words, use them high up on your page, or create new sections for grounding queries if you feel like you don't cover them properly on your page. If you have grounding queries that are entirely different from the pages that are already showing on Bing, make new pages for these grounding queries. This is showing you the language that AI is using to cite your content, as well as the pages that are being cited. There's so much to use here to get surfaced more in LLMs. And get my full method of SEO that gets surfaced in AI at compactkeywords.com #searchengineoptimization #answerengineoptimization #generativeengineoptimization #digitalmarketing


The way we do knowledge work is going to change dramatically in twenty twenty six, much more so than it has in any previous year. If you haven't been using cloud co work or paying attention to open claw, that probably sounds like hype, but if you have, it's just obvious. This is the ChatGPT moment for agentic AI. I think by the middle of twenty twenty six, all companies will now have access to an agent that can do essentially anything a human could do on a computer. It'll be like having an unlimited number of low cost employees that are incredibly intelligent, incredibly capable. However, the only thing they'll know about your company is what's available on your website. For the vast majority of companies, that's gonna be the bottleneck. I spent the last three years figuring out how to do digital marketing with AI. And getting the AI to understand your company and be able to accurately represent your brand has always been the hardest part. Nowadays I would say it's actually the only hard part, and it's where we put most of our effort. However, it can be done, and it is very much worth doing. This is where all the opportunity is right now. Just imagine you had an army of employees that were super intelligent, super capable, had a basic understanding of pretty much every industry. But the only thing they know about your company is what's on your website. What kind of tasks you actually trust them with. In my experience, it's a huge limitation, and a limitation that your competitors will have as well...

The way we do knowledge work is going to change dramatically in twenty twenty six, much more so than it has in any previous year. If you haven't been using cloud co work or paying attention to open claw, that probably sounds like hype, but if you have, it's just obvious. This is the ChatGPT moment for agentic AI.

I think by the middle of twenty twenty six, all companies will now have access to an agent that can do essentially anything a human could do on a computer. It'll be like having an unlimited number of low cost employees that are incredibly intelligent, incredibly capable. However, the only thing they'll know about your company is what's available on your website. For the vast majority of companies, that's gonna be the bottleneck.

I spent the last three years figuring out how to do digital marketing with AI. And getting the AI to understand your company and be able to accurately represent your brand has always been the hardest part. Nowadays I would say it's actually the only hard part, and it's where we put most of our effort. However, it can be done, and it is very much worth doing. This is where all the opportunity is right now.

Just imagine you had an army of employees that were super intelligent, super capable, had a basic understanding of pretty much every industry. But the only thing they know about your company is what's on your website. What kind of tasks you actually trust them with. In my experience, it's a huge limitation, and a limitation that your competitors will have as well.

However, if they have a deep understanding of your brand, voice, what can be said, what can't be said, a deep understanding of all your internal processes, what can be shared in terms of data and numbers, all the details of every product and service you offer, all the answers to common questions and objections, every opinion your founders ever shared online, your company's stance on all relevant issues, and anything else that a senior level member of your team would need to understand, suddenly unlocks entire categories of tasks that you couldn't trust them with previously.

So this is what I think every company should be building right now. It's our main focus for all of our clients. Other capabilities will be unlocked automatically as these models get smarter and more capable. But for most companies, this information about your brand doesn't exist online. You have to collect it, organize it, structure it, and give it to the model. This takes time and a lot of iteration to get it right. So now's the time to be doing it. This is your opportunity to get ahead of your competitors.

By mid-2026 every company gets access to AI agents that can do almost anything on a computer. The bottleneck? They only know what's on your website... As AI agents become capable of knowledge work, the bottleneck is how much reliable company context they can access. Main topics: AI visibility / brand representation, Company knowledge bases for AI agents.

By mid-2026 every company gets access to AI agents that can do almost anything on a computer. The bottleneck? They only know what's on your website. The companies building deep brand knowledge RIGHT NOW will have a massive advantage. #AIAgents #AgenticAI #aimarketingtips #DigitalMarketing

AI visibility / brand representation
Company knowledge bases for AI agents


Valentine's Day is a major example of huge news publishers using their SEO authority for affiliate products. CNN, The New York Times, USA Today, even Business Insider all have pages targeting Valentine's Day gifts. Here's the CNN page. These are all affiliate links. People don't realize this, but these publishers depend a ton on affiliate revenue like this. This study shows how news publishers have had SEO traffic cut in half over the last two years. More people are going to social media for their news. The smart way to go after unrelated keywords is to break off a part of your brand. The New York Times has NY Times Cooking. BBC has BBC Food. Now they can show up on Google for romantic dinner ideas. The nuance is this can't be managed by a third party. Google has this policy called site reputation abuse, specifically calling out publishing third party pages on a site in an attempt to abuse search rankings by taking advantage of the host site's ranking signals. Orb's famously got hit by this, losing a ton of traffic from Google. These news publishers can rank for anything. It's likely that very soon many of them will offer subscription sass tools. BBC Food, for example, could dominate the cooking app space through SEO alone. But for now, don't forget to get your Valentine's Day presents. Happy Valentine's Day, everyone.

Valentine's Day is a major example of huge news publishers using their SEO authority for affiliate products... Publishers can use authority for adjacent affiliate topics, but third-party managed pages can create Google site reputation abuse risk. Main topics: Brand architecture / adjacent SEO, Site reputation abuse / affiliate SEO.

Valentine's Day is a major example of huge news publishers using their SEO authority for affiliate products. CNN, The New York Times, USA Today, even Business Insider all have pages targeting Valentine's Day gifts. The CNN page - everything is affiliate links. People don't realize this, but these news publishers depend a ton on affiliate revenue like this. A recent study shows how news publishers have had SEO traffic cut in half over the last two years. More people are going to social media for their news. The smart way to go after unrelated keywords is to break off a part of your brand. The New York Times has NYT Cooking. BBC has BBC Food. Now they can show up on Google for romantic dinner ideas. The nuance is this can't be managed by a third party. Google has this policy called Site Reputation Abuse, specifically calling out publishing third party pages on a site in an attempt to abuse search rankings by taking advantage of the host site's ranking signals. Forbes famously got hit by this, losing a ton of traffic from Google. These news publishers can rank for anything. It's likely that very soon many of them will offer subscription SaaS tools. BBC Food, for example, could dominate the cooking app space through SEO alone. But for now, don't forget to get your Valentine's Day presents. Happy Valentine's Day, everyone. #searchengineoptimization #digitalmarketing #seotips #seo

Brand architecture / adjacent SEO
Site reputation abuse / affiliate SEO


You can now get a free AI performance report of your website inside of Bing Webmaster Tools. This report is golden. It will show you the different citations and the answers that your website has generated inside of Microsoft Copilot and other AI models. For those of you that don't know what Bing Webmaster Tools is, it's a free tool and software that you connect your website and you can see your performance inside of the Bing search results. For those of you that don't know how to do it, I'm gonna be releasing a video in a few hours time that will show you in detail how to connect to the Bing Webmaster Tools. It's very quick and it just takes a few minutes. Once you're logged into the Bing Webmaster Tools you gonna see that there's a tool that says AI performance. You need to click on that and you gonna see that there's a whole lot of data. If you scroll down you gonna see that there's a whole list of words. Those are the words that have generated the different citations. The next tab over there it will show you the pages that means the different pages that are actually linking and generating those answers. It's important to know if you're not seeing data or very little data that means probably that you have not had s c 0 done on your website and no one is working on your answer engine optimisation Obviously, that should be a flag and that should be a message that you need this done for you. If you need any help with this, drop a comment below.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Webmaster Tools Introduces AI Performance Reporting for GEO The new B...


Here's a free guide to show you how to create a Bing Webmaster Tools account, how to link your website and then how to submit your information as quickly as possible to get indexed. The first thing that you have to do is go to Bing dot com slash webmasters. It's gonna ask you to start and sign up an account. You gonna have three options. You can do it via a Microsoft account, a Gmail account or through Facebook I'm just gonna do it through Google. The steps are pretty simple that you link it there straight away and then you go to the next step. What it's gonna ask you then is verify your website. Now there are two options that you can do the one option is that you can connect it to your Search Console so if your website is already in Search Console with Google you can link it that way the other way that you can do it is just manually. I'm gonna choose that second option. On the next app is gonna give me a variety of different ways to manually verify my website. All I'm gonna do is that option over there that allows me to copy a simple line of Htm code. Then all I have to do is go to the back end of Word Press and depending on who you're using it will give you an option just to paste that code as simple as that I'm doing it With Rankmath, then I go back to the Bing Webmaster Tools and I press verify. In a second, my website is verified. Now what we have to do is get Bing to see all the information as quickly as possible. The first steps is that I submit my site maps into the Bing Webmaster Tools. I wanna do specifically all the different site maps...

Here's a free guide to show you how to create a Bing Webmaster Tools account, how to link your website and then how to submit your information as quickly as possible to get indexed. The first thing that you have to do is go to Bing dot com slash webmasters. It's gonna ask you to start and sign up an account. You gonna have three options.

You can do it via a Microsoft account, a Gmail account or through Facebook I'm just gonna do it through Google. The steps are pretty simple that you link it there straight away and then you go to the next step. What it's gonna ask you then is verify your website. Now there are two options that you can do the one option is that you can connect it to your Search Console so if your website is already in Search Console with Google you can link it that way the other way that you can do it is just manually.

I'm gonna choose that second option. On the next app is gonna give me a variety of different ways to manually verify my website. All I'm gonna do is that option over there that allows me to copy a simple line of Htm code. Then all I have to do is go to the back end of Word Press and depending on who you're using it will give you an option just to paste that code as simple as that I'm doing it With Rankmath, then I go back to the Bing Webmaster Tools and I press verify.

In a second, my website is verified. Now what we have to do is get Bing to see all the information as quickly as possible. The first steps is that I submit my site maps into the Bing Webmaster Tools. I wanna do specifically all the different site maps.

It takes a minute or two and it's done. Then the next thing and this is great with Bing Webmaster Tools is that you can bulk submit U r L's. This will get it done even quicker. I'm just gonna use a free URL extractor.

As you can see, there's a lot of different pages. Now what the URL tool from Bing allows me to do is submit them in batches of 500. I'm gonna do that quickly over there. Press paste, press submit and there you go.

Now what we've done very quickly is that we've set up a Bing Webmaster Tools account. We've linked and verified our website and we've submitted all the information. Hopefully very soon we're gonna start getting data and we can see how our website is performing in the Bing search results and also we'll be able to get that a R performance report. I hope you enjoyed this video.

Keep on following me for more free tips like this.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

How to Set Up Bing Webmaster Tools and Unlock the AI Performance Repo...


Microsoft's Bing Webmaster Tools is showing you how your site is getting surfaced in AI tools for free. It has a new AI performance report. It shows how many citations you're getting, average cited pages. It shows the keywords that AI is using to retrieve your content. AI doesn't actually have your brand in its training data. It has to do a web search to learn about your brand, and grounding queries are the things that it searches. This data is for Microsoft Copilot AI summaries in Bing partner AI integrations, which tend to change very frequently. You're also showing your total citations over time. With a graph you can see the pages that are getting cited. This is a great free way to see how AI is citing the content on your site and get my full method of SEO that gets surfaced in AI at compactkeywords com.

Microsoft's Bing Webmaster Tools is showing you how your site is getting surfaced in AI tools for free. It has a new AI performance report... The creator says Bing Webmaster Tools AI Performance reports citations, cited pages, and grounding queries. The creator says grounding queries are the terms AI systems search to retrieve brand or site information. Main topics: AI retrieval / brand search, Bing AI citations.

Microsoft's Bing Webmaster Tools is showing you  how  your site is getting surfaced in AI tools for free. It has a new AI performance report. It shows how many citations you're getting, average cited pages, it shows the keywords that AI is using to retrieve your content. AI doesn't actually have your brand in its training data. It has to do a web search to learn about your brand. Grounding queries are the things that it searches. This data is for Microsoft Copilot, AI summaries in Bing, partner AI integrations, which tend to change very frequently. You're also showing your total citations over time with a graph. You can see the pages that are getting cited. This is a great free way to see how AI is citing the content on your site. And get my full method of SEO that gets surfaced in AI at compactkeywords.com #searchengineoptimization #generativeengineoptimization #answerengineoptimization #digitalmarketing

AI retrieval / brand search
Bing AI citations


I was just talking to your grandpa on Facebook and he told me that someone had given him a local SEO tip that if you want to rank better in Google's local results, you should add keywords to your Google Business Profile description. No, that's what I meant, not help your rank. Google does not use the description in the local search algorithm. The interesting thing though, this is new, is that we are seeing content from Google Business Profile descriptions show up in AI results. So maybe chat, GBT and Gemini, they're considering the description cause really it's just in just content. So that's different. So maybe there's some value there. But one moment. So you're gonna write this description not for rankings, you're gonna write it for humans to convince that you are a good business that they want to go to and tell them how long you've been in business and what sets you apart from the competition. So, and tell your grandpa not to get his SEO advice from Facebook. Bye for now.

It’s 2026, and people are still falling for this local SEO myth: if y...


There's a major Google algorithm update happening, destroying news publishers. Google is tight lipped though, not confirming anything. This one site owner said since yesterday traffic is in a free fall. User engagement zero. Zombies 100% bots up again. Another. The downward swings are just so wild that you just lose complete hope in what you are doing. The recalibration, or as we used to say in the earlier days, Google Dance has started once again. The Google volatility trackers are off the charts. 9.3 out of 10. Google algorithm volatility meaning results are dropping then rising non stop. It's a Google quake. The people feeling this the most are going after informational keywords like who, what, when, why, how keywords. They often depend on ad revenue, putting them in a bad position. Easy way to diversify is to vibe code an app in your niche, put it on a subdomain target. Use intent keywords. Bottom of funnel keywords have way less volatility. Vibe coding is so crazy we're using Google's anti gravity to make two months worth of iterations in an hour with no mistakes made. If. If you are a publisher, you can already rank change your business model to target keywords that bring users customers instead of pure traffic. Top of funnel targeting should only be part of the mix. It's 2026, there's no need to have this business model be your bread and butter. For those who want to go deeper on how to find these bottom of funnel keywords, I show my full method on it at compactkeywords com.

There's a major Google algorithm update happening, destroying news publishers. Google is tightlipped though, not confirming anything... The clip says informational publishers targeting who/what/when/why/how keywords are exposed during Google volatility because they depend on traffic and ads. The creator recommends niche apps or tools on subdomains plus intent keywords as diversification away from pure informational traffic. The source argues top-of-funnel content should be only part of the mix, with more focus on keywords that bring users or customers. Main topics: Algorithm volatility / publisher risk, Bottom-funnel SEO / diversification, Content strategy / business model.

There's a major Google algorithm update happening, destroying news publishers. Google is tightlipped though, not confirming anything. This one site owner said, "Since yesterday, traffic is in a free fall. User engagement: 0. Zombies: 100%. Bots: up again." Another, "The downward swings are just so wild that you just lose complete hope in what you are doing. The recalibration, or as we used to say in the earlier days, Google Dance, has started once again. The Google volatility trackers are off the charts: 9.3/10 Google algorithm volatility, meaning results are dropping, then rising nonstop. It's a Googlequake. The people feeling this the most are going after informational keywords like who, what, when, why, how keywords. They often depend on ad revenue, putting them in a bad position. Easy way to diversify is to vibe code an app in your niche, put it on a subdomain, target use-intent keywords. Bottom of funnel keywords have way less volatility. Vibe coding is so crazy, we're using Google's Antigravity to make two months worth of iterations in an hour with no mistakes made. If you are a publisher, you can already rank. Change your business model to target keywords that bring users, customers instead of pure traffic.  Top of funnel targeting should only be part of the mix. It's 2026, there's no need to have ad revenue be your bread and butter. For those who want to go deeper on how to find these bottom of funnel keywords, I show my full method on it at compactkeywords.com #searchengineoptimization #googlealgorithmupdate #seotips #digitalmarketing

Algorithm volatility / publisher risk
Bottom-funnel SEO / diversification
Content strategy / business model


On a daily basis I meet with companies that are struggling with their Google Ads and their SEO. I met a company last week, Thursday, and this is just such an example of what I see on a daily basis. We're digging deep into the s C. O which has literally fallen off a cliff in the last six months and their Google Ads, they're just throwing money down the drain and nothing is happening. After spending 10 minutes, we saw what the issues were. The agency that has done it changed the structure of their U. L's in their website and that is the problem and I think we can fix it. With regards to the Google Ads, they're running just rubbish P Max campaigns. They have no idea what they're doing. And again, I think we can fix this issue. I asked the business owner, I said, can you just tell me how did you start using this agency? What they told me should have shocked me but unfortunately I hear the same story every day. I said, no, they're using the agency because one of the directors in the business, it's his brother that runs the agency. I don't understand this. And unfortunately, like I said, I see this every single day. People are using bad agencies not because they think anything better. Sometimes they know that the agencies are bad, but they're doing it almost as a favour, almost just to help the Guy out. If you are serious about your business, you should be using only the best out there. You can't use favours. And the time for being nice is not now. You can give the guy charity...

On a daily basis I meet with companies that are struggling with their Google Ads and their SEO. I met a company last week, Thursday, and this is just such an example of what I see on a daily basis. We're digging deep into the s C. O which has literally fallen off a cliff in the last six months and their Google Ads, they're just throwing money down the drain and nothing is happening.

After spending 10 minutes, we saw what the issues were. The agency that has done it changed the structure of their U. L's in their website and that is the problem and I think we can fix it. With regards to the Google Ads, they're running just rubbish P Max campaigns.

They have no idea what they're doing. And again, I think we can fix this issue. I asked the business owner, I said, can you just tell me how did you start using this agency? What they told me should have shocked me but unfortunately I hear the same story every day.

I said, no, they're using the agency because one of the directors in the business, it's his brother that runs the agency. I don't understand this. And unfortunately, like I said, I see this every single day. People are using bad agencies not because they think anything better.

Sometimes they know that the agencies are bad, but they're doing it almost as a favour, almost just to help the Guy out. If you are serious about your business, you should be using only the best out there. You can't use favours. And the time for being nice is not now.

You can give the guy charity. You can give the guy a break in another way, but when it comes to online marketing and when it comes to your website and when it comes to advertising, please only use people that know what they're doing. You can't take chances. You can't just waste money on a guy because you think he's a nice guy.

Use agencies and professionals that they know what they're doing. Only then are you gonna have a chance to win.

Business execution improves when operators stay close to users, shorten planning loops, and convert repeated work into visible compounding progress. Main topics: Business operating loop.

Do Not Choose an Agency for SEO or Google Ads Out of Favour, Family, ...


This is some of the laziest SEO advice I've ever seen, and I just wish it would disappear into a black hole because I'm constantly having to address it. The amount of backlinks you or your competitor has doesn't matter. Search engines like Google and ChatGPT do not rank pages based on the number of backlinks they have. It ranks them based on how much it trusts the content, meets the searcher's needs, combined with how much it trusts your site. Yes, backlinks building is a big part of that trust, but it isn't, oh, this page has got 10,000 links, so we trust it. They're looking at how relevant the link is, who is linking to you and why. How much they trust the site that's linking to you, I.E. do they trust that site to endorse yours, and then how many links you have like that. A lot of the time when people are buying link building packages, they are from spamy, low quality sites that search engines don't really trust. You should be focusing your time, money, efforts, resources, whatever it is you've got available to high quality links. If the number of backlinks alone actually determined whether or not you'd rank, Google would be in an even worse state than what it is right now.

Backlinks explained: let’s talk about linkbuilding strategies for 2026. If you want to rank on Google, your backlink strategy is not about the volume of backlinks you have... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: Backlinks / link quality, Risk/avoid / low-quality link packages, SEO research and tooling workflow.

Backlinks explained: let’s talk about linkbuilding strategies for 2026. If you want to rank on Google, your backlink strategy is not about the volume of backlinks you have, it’s the quality of your links.  It’s far more beneficial for your website SEO strategy to have 2000-3000 high quality backlinks than 10,000 poor quality ones. Here’s why.  #backlinksexplained #linkbuildingstrategies #chatgptseo #googleseo #websiteseo

Backlinks / link quality
Risk/avoid / low-quality link packages
SEO research and tooling workflow


Google's AI responses are eating all of your website traffic. And that's not a bad thing. For about a year now, SEOs have been panicking because Google's AI overviews now just provide the answer that people used to have to go to your website to find. And as a result, a lot of websites are getting far less traffic from Google search. And at first this just sounds objectively bad for those website owners. And for some it will be devastating, at least short term. But in the end I think we'll realize we don't actually need the traffic, at least not from humans. There are two primary reasons you might care about traffic to your website. One is if you sell an actual product or service. Before AI responses, people would go to Google searching for the problems they have that your product or service solve. They would click through to your website to read your content, and some percentage of them would convert into a customer. Today, more and more of these questions can be answered directly in Google's AI response. However, as long as that AI response recommends your product or service, it doesn't really matter that they went to your website. In fact, more people are using Google to make product decisions than ever before. And people are much more likely to take the recommendation of the AI response than they ever were to just go with position one on Google. The second reason you might care about traffic to your website is if you're actually monetizing that traffic...

Google's AI responses are eating all of your website traffic. And that's not a bad thing.

For about a year now, SEOs have been panicking because Google's AI overviews now just provide the answer that people used to have to go to your website to find. And as a result, a lot of websites are getting far less traffic from Google search. And at first this just sounds objectively bad for those website owners. And for some it will be devastating, at least short term. But in the end I think we'll realize we don't actually need the traffic, at least not from humans.

There are two primary reasons you might care about traffic to your website. One is if you sell an actual product or service. Before AI responses, people would go to Google searching for the problems they have that your product or service solve. They would click through to your website to read your content, and some percentage of them would convert into a customer.

Today, more and more of these questions can be answered directly in Google's AI response. However, as long as that AI response recommends your product or service, it doesn't really matter that they went to your website. In fact, more people are using Google to make product decisions than ever before. And people are much more likely to take the recommendation of the AI response than they ever were to just go with position one on Google.

The second reason you might care about traffic to your website is if you're actually monetizing that traffic. In other words, if you're showing ads on your website or selling products as an affiliate, in this case, your product is influence. You're influencing the purchase behaviour of humans.

Now, if this is the situation you're in right now, you're probably hurting. A loss in direct traffic translates directly to a loss in revenue. However, I also think you're sitting on top of a gold mine. This is because any website that could influence the purchase behaviour of humans in the past, we'll almost certainly be able to influence the product and service recommendations of AI in this new future.

And based on what we're seeing so far, I think that's gonna be more valuable. If you have an affiliate website, you might have listicles of top products in different categories. And you're paid by the creators of these products to sell them on your website. When you lose your human traffic, you stop making those affiliate sales. But these listicles are still just as valuable, if not more valuable, to the creator of those products.

So my prediction is in twenty twenty six, we're gonna see a lot of these publishers that were making money from ads and affiliate sales start to sell recommendations. If your website is being cited by AI search and you're recommending a specific product or service, you can have a huge influence on whether or not the AI recommends that product or service

Is it bad that Google is taking all your website traffic? SEOs are panicking but they're missing the bigger picture... Affiliate and listicle sites that lose human traffic may still influence which products AI systems recommend. The source predicts publishers with AI-cited pages may sell recommendations as affiliate and ad traffic declines. Main topics: Affiliate publishers / AI recommendations, AI Overviews / traffic vs recommendations, AI recommendation monetization.

Is it bad that Google is taking all your website traffic? SEOs are panicking but they're missing the bigger picture. If your site influenced what humans bought, it can influence what AI recommends, and that's worth MORE 💰 #SEO #AIOverview #GoogleAI #WebsiteTraffic #DigitalMarketing


If you're like me, you're seeing a lot of people do really cool things with AI recently and you can start to feel like you're being left behind. But I wanna talk about why I think 99% of us actually don't want to be on the bleeding edge of AI right now. Now, to be clear, if you do any kind of knowledge work and you're not using AI on a daily basis right now, I do think you're about to be left behind. What I'm talking about are these people automating complex workflows, building their own models, and more recently using claudbot to do some really cool things. I think I've gotten pretty good at using AI. I think it makes me two to 10 times as productive as I used to be, depending on the task. But looking at what some of these people are doing, it's clear they're moving a lot faster than me. But here's the thing, we're seeing a biased sample. We're not seeing the person that spent 100 hours putting together that complex automation just to have it break or never work in the first place or get replaced by some simple software that came out two months later. Now with Clibout, we are hearing a lot more horror stories, but these risks have always existed and the primary risk of trying to stay on the bleeding edge of this technology, just wasting a bunch of your time. That being said, AI continues to move very fast, it can already save us a ton of time and I do think it's important that we keep up. So let me talk about the heuristic I use to determine if something is worth my time...

If you're like me, you're seeing a lot of people do really cool things with AI recently and you can start to feel like you're being left behind. But I wanna talk about why I think 99% of us actually don't want to be on the bleeding edge of AI right now.

Now, to be clear, if you do any kind of knowledge work and you're not using AI on a daily basis right now, I do think you're about to be left behind. What I'm talking about are these people automating complex workflows, building their own models, and more recently using claudbot to do some really cool things.

I think I've gotten pretty good at using AI. I think it makes me two to 10 times as productive as I used to be, depending on the task. But looking at what some of these people are doing, it's clear they're moving a lot faster than me. But here's the thing, we're seeing a biased sample. We're not seeing the person that spent 100 hours putting together that complex automation just to have it break or never work in the first place or get replaced by some simple software that came out two months later.

Now with Clibout, we are hearing a lot more horror stories, but these risks have always existed and the primary risk of trying to stay on the bleeding edge of this technology, just wasting a bunch of your time. That being said, AI continues to move very fast, it can already save us a ton of time and I do think it's important that we keep up.

So let me talk about the heuristic I use to determine if something is worth my time. I think the main question we're trying to answer is how long would it take to build the system and how much time is it gonna save me in the long run? To figure that out, we need to understand a few things like what are the models actually capable of and what are they likely to be capable of in the future?

If you try to automate something with AI that it can't yet do reliably, well, you're gonna waste a lot of your time banging your head against the wall and then ultimately you're still just gonna end up hiring someone to do the work instead. On the other hand, there have already been hundreds if not thousands of startups that have spent millions of dollars creating software only to see them become irrelevant overnight when OpenAI, Google or anthropic add that capability to their model.

So personally, whenever I think of something really cool I'd love to build with AI, I ask myself, is this something that would just be obviously beneficial to millions of people? If so, there's a pretty safe bet that there are already 100 startups building the exact same thing or it'll probably just end up being a core feature of one of the major models. So instead of pouring weeks into building the perfect version of it, I can just spend an afternoon putting together some prompts, templates, and SOP's for my team.

99% of us don't need to be on the bleeding edge of AI. Use it daily? Yes. Build complex automations for weeks? Probably not. #AI #Productivity #AITools #WorkSmarter #TechTips Automating work AI cannot yet do reliably can waste time and still leave the team hiring or doing the work manually. Main topics: AI automation risk, AI automation / ROI filter, AI tooling strategy / build vs wait.

AI automation risk
AI automation / ROI filter
AI tooling strategy / build vs wait


This is a magic formula you can use to get higher rankings in Google search. Give ChatGPT your keyword, then your brand name. Say this is my page title. Formula target keyword vertical dividing line benefit or searcher's goal another vertical dividing line brand name. These page titles rank higher, get clicked more, lead to more conversions, make visitors more patient on your page because they believe their goal will be met, even result in more pages of yours that are indexed by Google. It's a simple trick that takes 5 seconds but makes a big difference and save years learning how to do SEO that gets paying customers users and warm leads with my 13 hour SEO course at Compact Keywords com.

This is a magic formula you can use to get higher rankings in Google Search. Give ChatGPT your keyword. Then your brand name. Say, this is my page title formula... The creator proposes a title formula combining target keyword, searcher goal or benefit, and brand name. Main topics: Meta titles / CTR.

This is a magic formula you can use to get higher rankings in Google Search. Give ChatGPT your keyword. Then your brand name. Say, this is my page title formula. Target Keyword | Benefit or Searcher's Goal | Brand Name These page titles rank higher, get clicked more, lead to more conversions, make visitors more patient on your page because they believe their goal will be met, even result in more pages of yours that are indexed by Google. It's a simple trick that takes five seconds but makes a big difference. And save years learning how to do SEO that gets paying customers, users, and warm leads with my 13 hour SEO course at compactkeywords.com #searchengineoptimization #seotips #searchmarketing #digitalmarketing


If you have an e commerce store and you are running on Google Ads, you probably have had or you still have a PMAX campaign. Now a PMAX campaign when works well, does brilliantly. But unfortunately, a lot of people don't understand the way that P Max works. And even the agencies that are doing it for you have no idea the way that it works. We did an audit recently for a client that they came to us and they said they were spending a fortune on Google Ads. They were spending a fortune agency fees. They know they have a good business and good products, but they're not getting any online sales. Can I please have a look? The first thing that I do with a PMAX campaign is that I look at the bidding strategy type. The first problem over here is that you can see they're bidding on maximise conversions. They should be doing maximise conversion values because they've got a e commerce website. Why are they not? That is flag No. 1. The next thing that I'm going to do is I'm going to go to their goals and to see how they've set up the conversion tracking. Straight away I can see that there's a problem. They're not tracking revenue. All they're tracking are some arbitrary figures and arbitrary goals and they've put some crazy figures onto it. Now look at that second one over there. They're saying that there's a value of added To cart goods of 4 trillion that's almost impossible and there's no way that this is right...

If you have an e commerce store and you are running on Google Ads, you probably have had or you still have a PMAX campaign. Now a PMAX campaign when works well, does brilliantly. But unfortunately, a lot of people don't understand the way that P Max works. And even the agencies that are doing it for you have no idea the way that it works.

We did an audit recently for a client that they came to us and they said they were spending a fortune on Google Ads. They were spending a fortune agency fees. They know they have a good business and good products, but they're not getting any online sales. Can I please have a look?

The first thing that I do with a PMAX campaign is that I look at the bidding strategy type. The first problem over here is that you can see they're bidding on maximise conversions. They should be doing maximise conversion values because they've got a e commerce website. Why are they not?

That is flag No. 1. The next thing that I'm going to do is I'm going to go to their goals and to see how they've set up the conversion tracking. Straight away I can see that there's a problem.

They're not tracking revenue. All they're tracking are some arbitrary figures and arbitrary goals and they've put some crazy figures onto it. Now look at that second one over there. They're saying that there's a value of added To cart goods of 4 trillion that's almost impossible and there's no way that this is right.

Now straight away what's happening over here and I can see it, is that they're feeding garbage information into the PMAX campaign and obviously that is going to not work then finally what we do with the P Max campaign is that we gonna look into the channel performance this channel performance, what it does, it shows you where that P Max is splitting the campaign. Again, with the good P Max campaign for e commerce, the majority and huge majority of your ads should be going in the search campaign that is your search and your shopping.

Now what is happening over here and you can take a look at it, a tiny minority is in the search network that means almost no ads or showing on there for shopping and for text ads. What is happening over here as we dig deep down and we can see the problem, the huge, huge, majority of the ads are being wasted on the Google Display Network. If we dig deeper in it by clicking that button over there, we can see where the ads appeared.

Look at this majority of the ads of the display Network are on the mobile app market you can see over here that when people are downloading apps and playing on the free apps that is where the ads are appearing your budget can literally vanish within a Few hours and never are you going to get conversions with this type of advertising. As I mentioned before, a PMAX campaign for an e commerce website is probably the way to go and if you know what you're doing, the performance can be unbelievable.

But unfortunately, if you don't know what you're doing or if you have an agency like these guys do that have less idea than anyone, your campaign is never gonna work. You're just gonna throw money away.

Google Ads strategy needs campaign-type, location, auction, and service-fit diagnostics before optimization work is trusted. Main topics: Google Ads strategy and diagnostics.

Performance Max for Ecommerce Only Works With Accurate Conversion Dat...


People often ask me how can I get my Google Business Profile to rank for multiple things so for example you're a plumbing company but you also do electrical how can you get your Google Business Profile rank the local results for all those different things? Well the reality is you can't if I did a search for electricians Google does not want to return plumbers here look at the primary categories of all these businesses electrical installation electric something electrician reality is that your primary category as the No. 1 most important local ranking factor is the thing that's gonna have the biggest impact on your ability to rank in order to actually rank for all of those different things you must have separate Google business profiles it's it's kinda the only way and each of these profiles should have a unique phone number and a unique website URL and one more thing follow me.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Here’s a mistake I see businesses make all the time: They try to make...


Way too many of you are focused on stuff that doesn't actually matter when it comes to your website SEO, and you're totally overlooking the things that are actually gonna get you results. Strip everything else back. This is a rapid fire list of everything you need to be working on. Every keyword that you target needs to overlap in these three areas. An example of this is if your audience is searching it and you offer it, but your target audience are sites like Amazon, don't go for it. On a very basic level, optimising your content is making sure that search engines know what it's about. The quickest and most effective way to do that is by including your target keywords in the meta title and the H1. If you've got more time, check out my on page Playlist because there's loads more you can do with this, but they're the essentials. Your site's authority is basically how much search engines trust it, and it's what's gonna get you on page 1 of Google or mentioned by AI search engines. The most effective ways of doing this in 2026 are with digital PR. And being consistent on socials and other platform. This is actually the easiest and most rewarding part of SEO. Checking in with these three platforms is gonna tell you exactly how your strategy is working. From here you can figure out what to double down on. What you need to change and what's just not working

If you want to rank higher on Google, stop focusing on things that don’t matter for your website’s SEO... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: Authority / AI search mentions, Keyword selection / audience-offer fit, On-page SEO / title and H1, WordPress and website SEO settings.

If you want to rank higher on Google, stop focusing on things that don’t matter for your website’s SEO. If you want to rank, you need to use this website SEO checklist for 2026! #aiseo #websiteseo #googleseo #chatgptseo

Authority / AI search mentions
Keyword selection / audience-offer fit
On-page SEO / title and H1
WordPress and website SEO settings


Here's an example of a terrible Google Ads account. No. 1, the common issue with this account, and we've seen it so many times and I keep on talking about it, is that the business owner had zero idea what was going on in the account, but he just keeps on spending. The second common issue is that there is an agency doing it for him. I don't think these guys know what's going on at all. And I just personally don't understand how they're billing him for the service. Then the next thing is going on this account, and we see this so many times, is that the agency is running a P Max account for him, even though he's got a service based business. Now the reason why you don't run a PMAX campaign for a service based business is that PMAX runs on revenue. In other words, you feed the revenue, what you're generating back into PMAX and the system starts working that way. Now if you have a service based business, it's very hard to feed in that revenue so the system can learn. The next thing, if I looked in this Google Ads account, is that I saw something very fishy. I looked under goals and it seems that he's tracking lead forms, which is an extension on Google Ads. But there's obviously something wrong. The system said in the last 30 days he is generating 2,000 lead forms. Now if they're real leads, he Wouldn't come to me for an order. 2,000 leads would just be unbelievable. So that was just another issue that flagged it. So look what we did over here. What a lot of people don't know is that in PMAX you can go to something called channel performance...

Here's an example of a terrible Google Ads account. No. 1, the common issue with this account, and we've seen it so many times and I keep on talking about it, is that the business owner had zero idea what was going on in the account, but he just keeps on spending. The second common issue is that there is an agency doing it for him.

I don't think these guys know what's going on at all. And I just personally don't understand how they're billing him for the service. Then the next thing is going on this account, and we see this so many times, is that the agency is running a P Max account for him, even though he's got a service based business. Now the reason why you don't run a PMAX campaign for a service based business is that PMAX runs on revenue.

In other words, you feed the revenue, what you're generating back into PMAX and the system starts working that way. Now if you have a service based business, it's very hard to feed in that revenue so the system can learn. The next thing, if I looked in this Google Ads account, is that I saw something very fishy. I looked under goals and it seems that he's tracking lead forms, which is an extension on Google Ads.

But there's obviously something wrong. The system said in the last 30 days he is generating 2,000 lead forms. Now if they're real leads, he Wouldn't come to me for an order. 2,000 leads would just be unbelievable.

So that was just another issue that flagged it. So look what we did over here. What a lot of people don't know is that in PMAX you can go to something called channel performance. If you click on that button over there, it will show you how your PMAX is performing but most importantly it will show you inside PMAX what is performing and what is not.

Now again, a service based business, the majority of the budget should always go on search. People are looking for the service and you're giving it to them. Now look what happened when we looked in the channel performance for this guy, 96% of the budget was running on YouTube. As I said, it's those lead form ads but lead form ads on YouTube are known to have a bug in it.

Now what is happening over here is like this. There's some bug in the system that those lead forms keep on getting generated that is leading back to Google to say, ooh, wow, this must be working well. Again, he's got no control of P Max and doesn't know what's going on. So 96% of his budget is just being wasted on some silly ad on YouTube and it's not performing at all.

Now thank god we found a problem for this guy and hopefully he's going to hire us and we're going to fix up the Account for him. But this just shows again the common issues. No. 1, as a business owner, you have to know what is going on in your Google Ads account, even on a simple basis.

Number two, you can't just hire any agency. You have to make sure that agency knows what's going on. And number three, don't just run a PMAX campaign for service based business. 99% of the time it's going to fail.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

You Can’t Run Performance Max in Google Ads Without Understanding Wha...


If you need backlinks to boost your SEO, try this. Go to ChatGPT agent mode. Use this prompt. I have a insert your business, find me free low hanging fruit backlink opportunities things that most businesses overlook. Detailed, but use concise language in your directions. I want needle movers. ChatGPT agent mode is a secret weapon for a starting point. It creates a virtual browser, goes off, does a ton of research. Really? It will do so much research. When you're done, you'll get something like this different opportunities mapped out with steps. Tips more opportunities with more steps. There is a lot here for you to do to get backlinks. This enough will put you way ahead of most of your competition. For more ways to get quality backlinks, I have a 2 hour section on it in my SEO course at Compact Keywords com.

If you need backlinks to boost your SEO, try this. Go to ChatGPT Agent Mode. Use this prompt. I have a insert your business, find me free low hanging fruit backlink... The creator recommends using ChatGPT agent mode to research free, overlooked backlink opportunities for a specific business. Main topics: Backlink prospecting / AI agents, Risk/avoid / automated link outreach.

If you need backlinks to boost your SEO, try this. Go to ChatGPT Agent Mode. Use this prompt. I have a insert your business, find me free low hanging fruit backlink opportunities, things that most businesses overlook. Be detailed, but use concise language in your directions. I want needle movers. ChatGPT Agent Mode is a secret weapon for a starting point. It creates a virtual browser, goes off, does a ton of research. Really it will do so much research. When you're done, you'll get something like this: Different opportunities mapped out with steps, tips, more opportunities with more steps. There is a lot here for you to do to get backlinks. This enough will put you way ahead of most of your competition. For more ways to get quality backlinks, I have a two hour section on it in my SEO course at compactkeywords.com #searchengineoptimization #linkbuilding #backlinks #seotips

Backlink prospecting / AI agents
Risk/avoid / automated link outreach


Some of the easiest SEO wins I've ever seen have come from trending keywords or actually keywords that weren't even trending yet. But we anticipated the trend. I'm gonna give you two different scenarios where I've seen this work. The first one was a client. We knew there was a TV show coming out soon, and it was gonna be talking about something that was very closely linked to what they offer. Ahead of the episode launching, we published a huge guide on it. And when the show was on, people were already looking up the topic, finding the blog post, learning more about it. Because we'd got ahead of that trend. Before it actually started trending and being searched, we were already the top result. And then a lot of the initial leads off the back of that program came through to our client. And then the second approach was with an e-commerce client. We knew there was a new product coming out soon, but they didn't have it yet. No one else had done this, but we published a product page saying it was coming soon. And just all the information about the product. That was probably about a year ago. They're still the top ranking page even though the product is now here and it's in insanely high demand. None of their competitors put up a product page until they'd actually got the product in stock. So that meant that we had months. Where we were getting backlinks, references, mentions about this product when no one else was...

Some of the easiest SEO wins I've ever seen have come from trending keywords or actually keywords that weren't even trending yet. But we anticipated the trend. I'm gonna give you two different scenarios where I've seen this work.

The first one was a client. We knew there was a TV show coming out soon, and it was gonna be talking about something that was very closely linked to what they offer. Ahead of the episode launching, we published a huge guide on it. And when the show was on, people were already looking up the topic, finding the blog post, learning more about it. Because we'd got ahead of that trend. Before it actually started trending and being searched, we were already the top result. And then a lot of the initial leads off the back of that program came through to our client.

And then the second approach was with an e-commerce client. We knew there was a new product coming out soon, but they didn't have it yet. No one else had done this, but we published a product page saying it was coming soon. And just all the information about the product. That was probably about a year ago. They're still the top ranking page even though the product is now here and it's in insanely high demand. None of their competitors put up a product page until they'd actually got the product in stock. So that meant that we had months. Where we were getting backlinks, references, mentions about this product when no one else was.

Trending keywords are massively overlooked, which is actually great for you, because it means that you have an opportunity for ranking for them, and they're super easy SEO wins. Most people are focusing on what's already being searched for, how many times it's being searched. But what you cannot anticipate is when something is going to trend and how much you could get from it.

If you don't actually have any, like, new, upcoming, possibly trending soon topics in your industry, there are other ways that you can do this. Let's take something like Black Friday, 2026. Stick with me here, because I know you're thinking, what the hell? Black Friday is, like, super high search volume. I'm never gonna show up for that. 2026 is the part that's not yet trending, but will be. No one's currently targeting it, and it is the perfect opportunity for you to get in there early. I mean, honestly, if you're gonna go down that route, there are so many ways you can do this.

If you want to rank higher on Google, we need to talk about trending keywords! Super easy to incorporate in your website SEO strategy, regardless of your industry or niche... A compliant coming-soon product page can earn early rankings, backlinks, references, and mentions before competitors publish their pages. Main topics: Ecommerce SEO / coming soon pages, Seasonal SEO / future-year modifiers, Trending keywords / early publishing.

If you want to rank higher on Google, we need to talk about trending keywords! Super easy to incorporate in your website SEO strategy, regardless of your industry or niche.  #websiteseo #rankhigherongoogle #googleseo #trendingkeywords

Ecommerce SEO / coming soon pages
Seasonal SEO / future-year modifiers
Trending keywords / early publishing