Garage Door company hired us for $18,000. They made 1.7 million back in 11 months. Optimized Google Business Profile. This is what helps them show in Google Maps and the local map pack. Collected at least 10 legit reviews as fast as possible. Used real photos, not cheesy stock images. Please don't do that. Fixed hours, services, categories, description, everything properly. Kill generic service pages on the website. Built hyper-specific money pages: affordable garage door repair in Houston, same-day service, no hidden fees. That's what you should be making pages like. Fix their internal links. The site has zero links between pages. What connected everything: the service pages, blogs, homepage. Focus on real solid backlinks, guest posts on real legit local blogs and industry sites. If you wanna see an easy way to use AI to get local backlinks, go to free SEO knowledge.com, scroll down to the AI system to find relevant journalists, land coverage, and earn ongoing high-authority backlinks. Built relationships with other local businesses for link swaps. If you're a plumber, you get a link from an electrician that you work with. If you're an electrician, you get a link from a contractor you work with. Stop trying to be famous. Focused on local only. They wanted to rank for best garage door, top garage doors nationwide. Pointless. Double down on keywords like garage door repair Austin. They were a small company struggling to get calls, living off word of mouth and random referrals. The owner was almost ready to shut it all down...

Garage Door company hired us for $18,000. They made 1.7 million back in 11 months. Optimized Google Business Profile. This is what helps them show in Google Maps and the local map pack. Collected at least 10 legit reviews as fast as possible. Used real photos, not cheesy stock images. Please don't do that. Fixed hours, services, categories, description, everything properly. Kill generic service pages on the website. Built hyper-specific money pages: affordable garage door repair in Houston, same-day service, no hidden fees. That's what you should be making pages like.

Fix their internal links. The site has zero links between pages. What connected everything: the service pages, blogs, homepage. Focus on real solid backlinks, guest posts on real legit local blogs and industry sites. If you wanna see an easy way to use AI to get local backlinks, go to free SEO knowledge.com, scroll down to the AI system to find relevant journalists, land coverage, and earn ongoing high-authority backlinks.

Built relationships with other local businesses for link swaps. If you're a plumber, you get a link from an electrician that you work with. If you're an electrician, you get a link from a contractor you work with. Stop trying to be famous. Focused on local only. They wanted to rank for best garage door, top garage doors nationwide. Pointless. Double down on keywords like garage door repair Austin.

They were a small company struggling to get calls, living off word of mouth and random referrals. The owner was almost ready to shut it all down. Now they're booked out weeks in advance and turning away low-ticket jobs. I love this. I just put out a podcast on this: 18,000 to 1.7 million in 11 months, the local SEO strategy that actually works on the Edward Show podcast. Is post is from sarvestrivastrova, who's a friend of the podcast. He's been on twice already. He'll be coming back on the show tomorrow to break down this exact strategy: 18,000 to 1.7 million in 11 months. If you're a local business, you can do it too.

A garage door company hired us for $18,000. They made $1.7 million back in 11 months. Optimized Google Business Profile... Local SEO wins can come from optimizing Google Business Profile basics: categories, services, hours, description, real photos, and review acquisition. Hyper-specific local money pages targeting service + city + value proposition are presented as more useful than generic service pages. Relevant local backlinks from local blogs, industry sites, journalists, and partner businesses are framed as stronger than broad fame-seeking links. Main topics: Local backlinks / relationships, Local SEO / Google Business Profile, Local SEO / money pages.

A garage door company hired us for $18,000. They made $1.7 million back in 11 months. Optimized Google Business Profile.  This is what helps them show in Google Maps and the local map pack. Collected at least 10 legit reviews as fast as possible. Used real photos, not cheesy stock images- please don't do use cheesy stock images. Fixed hours, services, categories, description, everything properly. Killed generic service pages on the website. Built hyper specific money pages. “Affordable Garage Door Repair in Houston - Same Day Service, No Hidden Fees.” That's what you should be making pages like. Fixed their internal links. The site had zero links between pages. Connected everything. The service pages, blogs, homepage.  Focused on real solid backlinks. Guest posts on real legit local blogs and industry sites. If you want to see an easy way to use AI to get local backlinks, go to FreeSEOKnowledge.com, and scroll down to The AI System to Find Relevant Journalists, Land Coverage, and Earn Ongoing High-Authority Backlinks. Built relationships with other local businesses for link swaps. If you're a plumber, you get a link from an electrician that you work with. If you're an electrician, you get a link from a contractor you work with. Stopped trying to be famous, focused on local only. They wanted to rank for best garage door, top garage doors nationwide, pointless. Doubled down on keywords like garage door repair Austin. They were a small company struggling to get calls, living off word of mouth and random referrals. The owner was almost ready to shut it all down. Now, they're booked out weeks in advance and turning away low ticket jobs. I love this. I just put out a podcast on this, $18,000 to $1.7 Million in 11 Months: The Local SEO Strategy That Actually Works - on The Edward Show podcast. This post is from Sarvesh Srivastava, who's a friend of the podcast. He's been on twice already. He'll be coming back on the show tomorrow to break down this exact strategy. $18,000 to $1.7 million in 11 months. If you're a local business, you can do it too. #localseo #searchengineoptimization #googlebusinessprofileoptimization #seo

Local backlinks / relationships
Local SEO / Google Business Profile
Local SEO / money pages


It's never been easier to replace yourself with AI. And I don't just mean, like, routine processes that you can write out of the checklist. I mean, like the really difficult stuff, the stuff we thought we'd never be able to turn over to AI. So I just wanna walk through exactly how I've been doing this and the major unlock I had recently. Because if you're like me, if you're a founder or at least an expert or specialist in your organisation, there's a very good chance that you're the bottleneck. People are depending on that tacit knowledge or intuition that you develop through experience. And until recently, it really felt like that was something AI couldn't handle. But I'm gonna show you the way. Let's start by considering why this doesn't feel possible. If you're someone with 5, 10, 20 years of experience, you very likely developed a strong intuition when people come to you with difficult questions. You just have a feeling you've seen a problem like this a hundred times before, and you can take all the context and nuance and confidently put forth a plan for addressing the problem. The actual decision process or framework is mostly invisible to you. But of course, this isn't magic. There is a decision framework. The neurons on your brain are processing information and outputting a result. The difficult part is documenting that framework and all the nuance and edge cases that it comes with. But having done this myself for a handful of decisions that I make on a regular basis, it's incredibly powerful. So let me just walk through the process I'm using right now...

It's never been easier to replace yourself with AI. And I don't just mean, like, routine processes that you can write out of the checklist. I mean, like the really difficult stuff, the stuff we thought we'd never be able to turn over to AI.

So I just wanna walk through exactly how I've been doing this and the major unlock I had recently. Because if you're like me, if you're a founder or at least an expert or specialist in your organisation, there's a very good chance that you're the bottleneck. People are depending on that tacit knowledge or intuition that you develop through experience. And until recently, it really felt like that was something AI couldn't handle. But I'm gonna show you the way.

Let's start by considering why this doesn't feel possible. If you're someone with 5, 10, 20 years of experience, you very likely developed a strong intuition when people come to you with difficult questions. You just have a feeling you've seen a problem like this a hundred times before, and you can take all the context and nuance and confidently put forth a plan for addressing the problem. The actual decision process or framework is mostly invisible to you. But of course, this isn't magic. There is a decision framework. The neurons on your brain are processing information and outputting a result.

The difficult part is documenting that framework and all the nuance and edge cases that it comes with. But having done this myself for a handful of decisions that I make on a regular basis, it's incredibly powerful. So let me just walk through the process I'm using right now.

First, you need to identify a problem or category of problem, but try to keep it small. For me, this would be things like keyword research or internal linking, resolving website technical issues, or proposing a site map structure. Pick one of these problems and create a skill in Claude. Now, you can use ChatGPT, or Gemini. I think skills work across all the models now, but I recommend Claude with Opus 4.6. If you've never made a skill before, don't worry. Claude will walk you through the whole process. Just tell it exactly what you're trying to do. I need to make a skill that solves this problem.

Then you're gonna give it your best first draft of the framework. Carve out an hour and just really spell out the whole process you go through in your head. If you have any documentation or examples of times where you've gone through this process, throw that in there as well. Claude does a great job with lots of messy context. And then ask Claude to give you any follow up questions it needs to finalize the skill. Claude's gonna take all that information and package it into a nice organized skill file. That's step one.

Now, every time you're dealing with this problem, use this skill in Claude. If you get a question from a customer, someone in your team, or you're just solving the problem on your own, go to Claude, paste in the context, and link that skill. Say, Claude, help me solve this problem using this skill.

And what you're probably gonna notice very quickly is it's gonna make a lot of mistakes. It's gonna get a lot of things wrong and do things differently than you would. Your job is to itemize each of those discrepancies, explain to Claude what it got wrong and what you would have done instead. And then at the end of that process, say, Claude, I want you to go back through our entire conversation, take everything you've learned, and update the skill. And that's the magic.

Do this a dozen times, 20 times. Eventually it'll be making these decisions the same way you would 90% of the time. Plus, it has all the advantages of being an AI. At that point, you can hand it over to your team. Now, for a while, you're still gonna wanna check the output, but I have about half a dozen processes I'm developing this way simultaneously right now, and it's kind of amazing how close it gets.

You can literally train AI to think like you. Document your decision process, build it into a skill, then correct every mistake until it gets it right... Expert intuition can be converted into AI skills by documenting a decision framework, testing it on real cases, and updating it from mistakes. Main topics: AI skills / expert decision frameworks, Human review / AI workflow QA.

You can literally train AI to think like you. Document your decision process, build it into a skill, then correct every mistake until it gets it right. I've got 6 running right now 🤯 #AIAutomation #AITools #FounderTips #WorkSmarter

AI skills / expert decision frameworks
Human review / AI workflow QA


Right now, everyone is wondering what impact AI is gonna have on jobs and businesses. Who's safe, who's about to be replaced? As someone who owns a digital marketing agency, which might be the most disruptable industry right now, but it's still actively hiring three or four people every month, I just wanted to give my take. Whether you're a business owner, employee, or contractor, right now, I think you're in one of three situations. I wanna explain what those three situations are and then how I see this progressing over the next few years. The first situation is you do something that we still need humans to do or society demands humans do for the foreseeable future. So this includes what people are calling the Halo industries. High asset, low obsolescence. Things that you need to do in person, maybe manipulating things with your hands. Things like construction, the trades, in-person experiences. But also things that AI could do, we just don't want them to do. For example, my wife's a teacher. I think pretty soon AI can make a pretty good teacher. But do we really want robots teaching our kids? I don't think so. In some cases, this could also include things like account managers or the main attorney at a practice. If you're the one with your name on the building, you're probably safe for now. I don't think we'll be letting AI attorneys represent people in court anytime soon. In other words, if Your customers, the law or the laws of physics demand a human do what you do. You're probably safe for now...

Right now, everyone is wondering what impact AI is gonna have on jobs and businesses. Who's safe, who's about to be replaced? As someone who owns a digital marketing agency, which might be the most disruptable industry right now, but it's still actively hiring three or four people every month, I just wanted to give my take.

Whether you're a business owner, employee, or contractor, right now, I think you're in one of three situations. I wanna explain what those three situations are and then how I see this progressing over the next few years.

The first situation is you do something that we still need humans to do or society demands humans do for the foreseeable future. So this includes what people are calling the Halo industries. High asset, low obsolescence. Things that you need to do in person, maybe manipulating things with your hands. Things like construction, the trades, in-person experiences. But also things that AI could do, we just don't want them to do.

For example, my wife's a teacher. I think pretty soon AI can make a pretty good teacher. But do we really want robots teaching our kids? I don't think so. In some cases, this could also include things like account managers or the main attorney at a practice. If you're the one with your name on the building, you're probably safe for now. I don't think we'll be letting AI attorneys represent people in court anytime soon. In other words, if Your customers, the law or the laws of physics demand a human do what you do. You're probably safe for now.

Now, all these industries are still gonna be affected by AI, of course, and I do think eventually AI will be able to do everything humans do. But these are the people with the most job security.

The second are businesses and people who do something that they think only a human can do. If you're wondering if you're in this category, you are. These are people who do something creative, or they're in charge of strategy, or they manage a team of people. They think there's no way AI could do what I do. It's just not creative enough, doesn't have the experience that I have. While a year ago there was some room for doubt, here I think we've seen enough. It's very clear we'll be able to distill human experience and creativity into an AI model. It also plays in this category. People who have chosen just not to think about it. Maybe they know AI is coming for their job, or they just choose not to think about the implications of AI. However you find yourself in situation number two, it's not a good situation.

There's good news though, cause you can always leave situation number two and enter situation number three. Situation 3 are people like me. People who realise they could be replaced by AI. And are leaning into it. Because if you can be replaced by AI, that means you can replace yourself by AI. And then multiply yourself 100 times, a thousand times. People who are really good at this are incredibly valuable right now. If you are one of these people, I will give you a job offer right now.

For the next one to two years, situation three is the best situation to be in. People in businesses in this category are gonna do very well. But, of course, as they get more and more successful at replacing themselves, we'll need fewer and fewer of them. The spoils of this productivity will go to a smaller and smaller group of them. And those that become obsolete will start to wish they were in situation number one. I'm guessing a lot of them will transition to situation number one.

And that's it. I don't have any advice for you. Just remember that AI and robots are coming for all of our jobs. Eventually, hopefully, we find ourselves in the happy version of the future.

Which Jobs Will AI Replace First? You're in one of 3 situations with AI right now. If you're wondering which one — it's probably #2... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Which Jobs Will AI Replace First? You're in one of 3 situations with AI right now. If you're wondering which one — it's probably #2. Here's why that's a problem and how to fix it. #AI #FutureOfWork #AIJobs #JobSecurity


What a time to be alive. The AI vibe coding tool replicate. There's no longer an obstacle to creating SEO-optimized content at scale. And this is what it looks like when you do this. This site scaled AI content. It went from 275,000 clicks a month, you're not gonna believe this, to 9.5 million clicks a month. Now here's the part replets not gonna tell you. Google has gotten exceptionally good at detecting scaled AI content. This is what happened after they hit 9.5 million clicks a month. They went down and down and down and down and down, down and down and down and down and down. Here's a million more examples of the same pattern. Spike up with the scaled AI SEO traffic, get caught, get slammed down. Look at this. It's so bad Google literally has it in their guidelines: scaled content abuse. The comments in this replete post are full of jokes. AI content at scale is a penalty waiting to happen. shopify tried this, got a spike, then got d ranked. They went from 5 million clicks to 300,000. They are still trending down. Anybody who tells you to scale AI content for SEO does not have your best interest in mind. They are either trying to go viral or trying to take your money, or both. This is what happens when you scale AI SEO content. And there are plenty of SEO hacks that are not spam. If you wanna learn them for free, head over to free SEO knowledge.com.

Scaled AI SEO content is framed as a spike-and-collapse risk and connected to Google's scaled content abuse guidance. Main topics: Risk/avoid / scaled content abuse.


here are 6 useful Google tips that most people don't know if you have like a long specific error message if you put it in quotes you're telling Google that you wanna search for that exact phrase in that exact order No.2 if you do a search with minus AI then the AI overview gets removed No. 3 if you put in site call and then the domain name and then whatever you're looking for it'll only return pages from that site that match that specific keyword No.4 you can use before or after specific date to find only pages that were published before or after that date No. 5 in URL will only return pages that match the query where this word is in the URL itself and No. 6 you can also search for specific file types so here I did pdfs that are social media marketing guides boom look at that and if you care about local SEO you definitely wanna sign up for White Sparks local ranking grids

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

6 useful Google search tricks you NEED to know: Number 1:  Type your ...


if you're creating any form of video content you have to remember to do SEO on that video now take a look at this for example I created a video the other day it's about how to connect a Shure MV7 microphone to an iPhone I did SEO on the title and on the description obviously I know what to do I then posted that video all over I posted onto YouTube Facebook LinkedIn TikTok you name it everywhere now look at the brilliance of this not only will that video be found if I go look on YouTube or Instagram or TikTok but look at self over here if I go onto Google itself and I search the term how to connect your Shure MV7 to your iPhone you can see that video results are actually coming up in the Google search results itself you can see over here all of them are being triggered which is just unbelievable you can see just by the way it's also coming up on images and it's also coming up on the forums because I posted that video in Reddit so again if you're doing any form of video content you have to remember to do SEO the most important space on your video to do the SEO is choosing the right title by putting your keywords near the front and putting a description as well with your keywords video SEO is a huge game changer and will help your content be found on the actual platforms and on Google itself.

Video performance depends on basic production quality, hooks, and repeatable capture workflows as much as on the idea itself. Main topics: Video content production quality.

Instagram, TikTok, Facebook and YouTube Videos Show on Google Search ...


If you think the main advantage of using AI is that it allows you to do the same work more efficiently, you're missing the biggest opportunity right now. And this was actually a mistake I made for the first few years after ChatGPT came out. It was immediately clear to me that we were approaching a world where AI could do the work as well as a human could. So my initial thought was we could just work way faster and lower our prices and take on more volume. And there are other digital marketing agencies that are doing exactly that right now, and some of them are having success. Pretty soon, I think we're gonna see those agencies get replaced by software, and I think the value of that work is gonna continue to go down. The thing that a lot of us didn't see coming and is really starting to take shape in 2026 is that AI is actually raising the quality bar. Now, a lot of people are gonna hear that and laugh, and that's a totally fair reaction. AI produces a ton of low-quality slop. But as we get better at figuring out how to incorporate AI into our processes, or more often now, how to incorporate us into AI's processes, we're finding that with the right structure and context and instruction, there are many things that AI does not just faster, but better than Humans. The websites we're building are better, the technical audits are higher quality, the strategy is much more comprehensive, and the content quality is miles ahead of where we were with human writers. So instead of doing 10x the output at the same quality, we're doing more like 2x the output at twice the quality...

If you think the main advantage of using AI is that it allows you to do the same work more efficiently, you're missing the biggest opportunity right now. And this was actually a mistake I made for the first few years after ChatGPT came out. It was immediately clear to me that we were approaching a world where AI could do the work as well as a human could.

So my initial thought was we could just work way faster and lower our prices and take on more volume. And there are other digital marketing agencies that are doing exactly that right now, and some of them are having success. Pretty soon, I think we're gonna see those agencies get replaced by software, and I think the value of that work is gonna continue to go down.

The thing that a lot of us didn't see coming and is really starting to take shape in 2026 is that AI is actually raising the quality bar. Now, a lot of people are gonna hear that and laugh, and that's a totally fair reaction. AI produces a ton of low-quality slop. But as we get better at figuring out how to incorporate AI into our processes, or more often now, how to incorporate us into AI's processes, we're finding that with the right structure and context and instruction, there are many things that AI does not just faster, but better than Humans.

The websites we're building are better, the technical audits are higher quality, the strategy is much more comprehensive, and the content quality is miles ahead of where we were with human writers. So instead of doing 10x the output at the same quality, we're doing more like 2x the output at twice the quality. And we aren't the only ones, of course. I share notes with a lot of agency owners, and those that are implementing similar systems are seeing similar results. And that's what's causing the quality bar to rise. A year from now, people just aren't gonna Wanna pay for what was acceptable two years ago.

Now, of course, that doesn't mean that using AI automatically improves the quality of your work. Most of the work we see done by AI today is still low quality. My point is, knowing that AI was used in the work tells you nothing about the quality. However, if you're not intelligently using AI in your work, there is no chance you're going to hit the new quality standards and efficiency standards we have in 2027.

I thought AI was about doing the same work faster. Wrong. It's raising the quality bar. Our output is 2x with 2x the quality, and if you're not using AI intelligently, you... AI does not automatically raise quality, but the right structure, context, and instructions can make some work better as well as faster. Main topics: AI quality / process design.

I thought AI was about doing the same work faster. Wrong. It's raising the quality bar. Our output is 2x with 2x the quality, and if you're not using AI intelligently, you won't hit 2027 standards. #aimarketingtools #AgencyLife #MarketingTips #AI2026


One of the biggest WordPress developers just said he's going all in on EmDash. If you're not familiar with EmDash, check out my other video on it. It was just announced by Cloudflare as the spiritual successor to WordPress. EmDash fixes all of the fundamental problems with WordPress and is perhaps the first CMS that is truly built with AI agents in mind. At this point, the only advantage that Word Press has over EmDash is the community of developers and the ecosystems of plugins and themes and page builders that they've created. And that is a significant advantage. However, we're already seeing a ton of excitement from developers, and because EmDash is built for AI agents, it's turning out to be very easy to build or port plugins and themes for EmDash. The developer I referred to at the top of the video is Yost Devock. He's the founder of the Yoast SEO plugin. He's already written several posts on his blog explaining why he's now building for EmDash and migrating his own website to EmDash. I highly recommend checking them out. My marketing agency is also now migrating our website to mdash, and we'll likely start building clients websites there too. In his blogs, Yost explains that he truly wants WordPress to succeed, but for that to happen it would take an entire refactoring. But in his words, the only thing we're seeing from WordPress is a redecorating. What Yoast and the developers who are following him have in common is that they understand the way we're doing website development is changing rapidly. It no longer makes sense to have humans doing most of the work...

One of the biggest WordPress developers just said he's going all in on EmDash. If you're not familiar with EmDash, check out my other video on it. It was just announced by Cloudflare as the spiritual successor to WordPress. EmDash fixes all of the fundamental problems with WordPress and is perhaps the first CMS that is truly built with AI agents in mind.

At this point, the only advantage that Word Press has over EmDash is the community of developers and the ecosystems of plugins and themes and page builders that they've created. And that is a significant advantage. However, we're already seeing a ton of excitement from developers, and because EmDash is built for AI agents, it's turning out to be very easy to build or port plugins and themes for EmDash.

The developer I referred to at the top of the video is Yost Devock. He's the founder of the Yoast SEO plugin. He's already written several posts on his blog explaining why he's now building for EmDash and migrating his own website to EmDash. I highly recommend checking them out. My marketing agency is also now migrating our website to mdash, and we'll likely start building clients websites there too.

In his blogs, Yost explains that he truly wants WordPress to succeed, but for that to happen it would take an entire refactoring. But in his words, the only thing we're seeing from WordPress is a redecorating. What Yoast and the developers who are following him have in common is that they understand the way we're doing website development is changing rapidly. It no longer makes sense to have humans doing most of the work. And in that paradigm, any viable platform needs to be built with AI agents in mind. It needs to be built primarily for AI agents.

And that's what endash does, right? All the post content is stored as JSON files. Each post type gets its own database, and every field in that post type gets its own column in that database. And all of this is easily parseable by AI agents. But maybe most importantly, all the documentation is written for AI. It has a dedicated MCP server and a growing library of skill dot MD files. And all that means that AI can use it natively. You don't have to teach AI how to use it.

So while we still need to wait and see if mdash gets enough developers and users to be successful, in my mind it's already a done deal. One of his blog posts, Yost mentions that we have a chicken or the egg problem, meaning it's hard to attract users until you have developers, and it's hard to attract developers until you have users. But I really don't think this is the case. There are already a ton of users using AI to build websites. A lot of those Users are spinning up their own CMS. Or just wish they had a CMS underneath that website.

It's just as easy, if not easier, to build those sites on EmDash now, before we have plugins and themes and page builders. And if you're a WordPress developer, there are already skills for porting existing plugins and themes into mdash. The barrier for entry has never been lower, and the opportunity has never been higher. This isn't a chicken or the egg problem. It's a chicken and the egg opportunity.

The founder of Yoast SEO just went all in on EmDash, Cloudflare's new CMS built for AI agents. WordPress would need a full refactoring to keep up, but all we're getting is a... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: AI-native CMS / agent-readable structure, WordPress and website SEO settings, WordPress contradiction / platform risk.

The founder of Yoast SEO just went all in on EmDash, Cloudflare's new CMS built for AI agents. WordPress would need a full refactoring to keep up, but all we're getting is a redecorating. My agency is switching too. #EmDash #WordPress #WebDev #AI #CMS


running a Google Ads campaign without having negative keywords is like driving a sports car with art brakes yes it's brilliant when it's working well but once you come to a corner or there's traffic and you run out those brakes you're literally just gonna explode and go into ashes the same way with the Google Ads campaign when it works brilliantly and the right words are being triggered you can get unbelievable leads and unbelievable business but if you don't have negative keywords you're literally just gonna burn through your budget and you're not gonna get the results that you want negative keywords inside of Google Ads basically tell Google that when someone types in certain words Google must not try your ads so for example let's say you are a plumber you telling Google that you want your ad to come up when someone is searching the word plumber but if they add that word jobs you don't want your air to come up the same thing with equipment or skills or learning or videos again you want people that are looking to hire you as a plumber you don't want any of those other words now when it comes down to negative keywords there are two different ways to do it the first one is ongoing you look at your search term report and then you see the words that triggered your Google Ads you then add those words to your negative keyword list but what a lot of people don't do is that you should add negative keywords to your campaign before the campaign even starts why do you have to wait for those negative keywords to be triggered add them before the campaign even starts spending any...

running a Google Ads campaign without having negative keywords is like driving a sports car with art brakes yes it's brilliant when it's working well but once you come to a corner or there's traffic and you run out those brakes you're literally just gonna explode and go into ashes the same way with the Google Ads campaign when it works brilliantly and the right words are being triggered you can get unbelievable leads and unbelievable business but if you don't have negative keywords you're literally just gonna burn through your budget and you're not gonna get the results that you want negative keywords inside of Google Ads basically tell Google that when someone types in certain words Google must not try your ads so for example let's say you are a plumber you telling Google that you want your ad to come up when someone is searching the word plumber but if they add that word jobs you don't want your air to come up the same thing with equipment or skills or learning or videos again you want people that are looking to hire you as a plumber you don't want any of those other words now when it comes down to negative keywords there are two different ways to do it the first one is ongoing you look at your search term report and then you see the words that triggered your Google Ads you then add those words to your negative keyword list but what a lot of people don't do is that you should add negative keywords to your campaign before the campaign even starts why do you have to wait for those negative keywords to be triggered add them before the campaign even starts spending any money it's very easy to do on the left hand side inside Google Ads you gonna see keywords audiences and content click it over there then click on keywords on the right hand side click on negative keywords and you gonna see that there's an empty space over there put in the negative keywords that you know will not help your account now with most Google ad accounts they're the most common negative keywords there's words relating to job jobs salary employment studying free pictures videos etcetera etcetera add those negative keywords straight away a tip is that you have to add singular and plural because Google don't see the difference between them in negative keywords you can then save those negative keywords either at a campaign level or an air group level press save and there you go those negative keywords that you've selected should now protect your account from spending endlessly and wasting your money on irrelevant words let me know if this helps you

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Google Ads Negative Keywords Are Compulsory for Every Account Without...


This is either a bug or YouTube SEO is going to be the most incredible opportunity of our lifetimes. Oh look, YouTube wins another core update. Google has these things called core updates where they update their core search algorithms. YouTube is looking to be one of the biggest wins we've ever seen. Before this update, YouTube was already the most clicked website in Google, but after this update it has increased by 2,500%. SEO tracking tools can't even keep up. It is getting more clicks a month from Google than there are clicks a month in Google. If you are not using YouTube for SEO, please start. Make videos on the searches that are important to your brand. Use your exact search term. Put it in your page title. Give ChatGPT your YouTube transcript. Have it write a natural-sounding description specifically for SEO. This is absolutely insane. I hope you will take advantage of it, and you can learn how to find Google search terms that specifically bring customers, users, warm leads calling you up at CompactKeywords.com.

This is either a bug or YouTube SEO is going to be the most incredible opportunity of our lifetimes... The creator argues YouTube can be a high-leverage SEO surface after a Google core update, especially for brand-relevant search terms. A YouTube transcript can be repurposed into a natural SEO-focused description for the same search term. Main topics: YouTube metadata optimization, YouTube SEO.

This is either a bug or YouTube SEO is going to be the most incredible opportunity of our lifetimes. Lily Ray: “Oh look, YouTube wins another core update.” Google has these things called Core Updates where they update their core search algorithms. YouTube is looking to be one of the biggest wins we've ever seen. Before this update, YouTube was already the most clicked website in Google. But after this update, it has increased by 2,500%.  SEO tracking tools can't even keep up. It is getting more clicks a month from Google than there are clicks a month in Google. If you are not using YouTube for SEO, please start. Make videos on the searches that are important to your brand. Use your exact search term, put it in your page title, give ChatGPT your YouTube transcript and have it write a natural sounding description specifically for SEO. This is absolutely insane, I hope you will take advantage of it. And you can learn how to find Google search terms that specifically bring customers, users, warm leads calling you up at compactkeywords.com #videoseo #searchengineoptimization #digitalmarketing #seo

YouTube metadata optimization
YouTube SEO


If you have an e commerce website and you're running Google Shopping ads, here's a tip that will help you tremendously. For anyone that runs any form of shopping campaign inside of Google, whether it's normal shopping ads or whether it's P Max, you know of the merchant center, inside of the Merchant center you got your primary feed that is the information that has been pulled from your e commerce website. You got your product titles, you got your product descriptions and you got some other product categories. Again, all this information is being pulled directly from your e commerce website but in order to improve the performance of your shopping ads, many times you have to change those page titles, all those page descriptions to be the correct way for Google to pick up well. In other words, you might want to put in your page titles, your colours, your descriptions and a whole lot more things but the limitation that happens that in order to do that you have to fix your website. In other words, you have to work on the actual website so it can go down to your primary field and becomes messy. But there's a much better way to do that that is called the supplemental feed. Basically what a supplemental feed is is that it's a feed that sits on top of your primary feed. Now what you can do is that you can change your page titles, you can change your Categories, you can even change your images and a whole lot of other things without changing a code on your website. It's unbelievable. And we do it with every single shopping client of us and the results are just amazing...

If you have an e commerce website and you're running Google Shopping ads, here's a tip that will help you tremendously. For anyone that runs any form of shopping campaign inside of Google, whether it's normal shopping ads or whether it's P Max, you know of the merchant center, inside of the Merchant center you got your primary feed that is the information that has been pulled from your e commerce website. You got your product titles, you got your product descriptions and you got some other product categories.

Again, all this information is being pulled directly from your e commerce website but in order to improve the performance of your shopping ads, many times you have to change those page titles, all those page descriptions to be the correct way for Google to pick up well. In other words, you might want to put in your page titles, your colours, your descriptions and a whole lot more things but the limitation that happens that in order to do that you have to fix your website. In other words, you have to work on the actual website so it can go down to your primary field and becomes messy.

But there's a much better way to do that that is called the supplemental feed. Basically what a supplemental feed is is that it's a feed that sits on top of your primary feed. Now what you can do is that you can change your page titles, you can change your Categories, you can even change your images and a whole lot of other things without changing a code on your website. It's unbelievable.

And we do it with every single shopping client of us and the results are just amazing. If you want to take your Google Shopping seriously, you have to investigate the primary feed. Again, the way that you make your shopping ads work well with Google is that you put your keywords in the front, you change your descriptions and a whole lot of other things. You can do this with the help of a supplemental feed without changing the front end of your website.

If you want more videos about supplemental feeds, how to create it, how to set it up, let me know in the comments.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

Google Merchant Center Supplemental Feeds Improve Google Shopping Per...


Cloudflare just released a platform that could completely replace WordPress. It's called EmDash, and there's still a lot we don't know, but at first glance to me it just seems like better WordPress. So I just want to explain why I'm so excited and why my agency is jumping headfirst into mdash. If you don't know, Cloudflare recently acquired the HTML framework Astro. Astro has been incredibly popular with people who are using AI to build websites. It makes it easier for AI to build websites with beautiful front end design. Now, we love WordPress. All the websites we've built are on WordPress. Most of our client sites are on WordPress. But the truth is, it really does not play nice with AI. And because of that, website development has remained the one area in our agency where most of the work still has to be done by a human. Now, since Cloudflare acquired Astro, we've been speculating that Cloudflare would probably come out some kind of platform that disrupts WordPress. I didn't expect it to happen this soon, and I didn't expect them to literally call it the spiritual successor to WordPress, but it really is. It's already available as a beta for developers. You can install it and use it right now. You can easily set it up on a Cloudflare server. Of course, but they have a generous free tier, and once you log in, you'll see it looks exactly like WordPress, except without all the plugins and themes and page builders you're used to. And a lot of people in the WordPress community are saying this is why it's gonna fail...

Cloudflare just released a platform that could completely replace WordPress. It's called EmDash, and there's still a lot we don't know, but at first glance to me it just seems like better WordPress. So I just want to explain why I'm so excited and why my agency is jumping headfirst into mdash.

If you don't know, Cloudflare recently acquired the HTML framework Astro. Astro has been incredibly popular with people who are using AI to build websites. It makes it easier for AI to build websites with beautiful front end design.

Now, we love WordPress. All the websites we've built are on WordPress. Most of our client sites are on WordPress. But the truth is, it really does not play nice with AI. And because of that, website development has remained the one area in our agency where most of the work still has to be done by a human.

Now, since Cloudflare acquired Astro, we've been speculating that Cloudflare would probably come out some kind of platform that disrupts WordPress. I didn't expect it to happen this soon, and I didn't expect them to literally call it the spiritual successor to WordPress, but it really is.

It's already available as a beta for developers. You can install it and use it right now. You can easily set it up on a Cloudflare server. Of course, but they have a generous free tier, and once you log in, you'll see it looks exactly like WordPress, except without all the plugins and themes and page builders you're used to.

And a lot of people in the WordPress community are saying this is why it's gonna fail. It won't be able to compete with WordPress because it doesn't have the community that WordPress has. And it's true. Most of the value in WordPress is all the plugins and themes and developers who are familiar with the platform.

But I really don't think that's gonna be enough to keep EmDash or a similar platform from disrupting WordPress. And I'll explain why. But first, let's talk about how EmDash is better.

It's far more secure. It solves the primary security issues that WordPress has with plugins and themes. Every plugin has strict permission settings, and themes are unable to edit the main database. They've also made a handful of improvements to performance.

I recommend reading their entire article. But the thing I'm most excited about by far is their integration with AI. They already have an MCP and CLI for mdash, so you can develop, update, and maintain the website directly from cloud or your favorite platform. It is hard to overstate how much this will unlock in terms of letting AI help with website development.

We're already starting to build websites with EmDash, and I'll have more videos sharing what we're learning as we integrate AI into our processes.

What about all the plugins and themes and page builders on WordPress? Well, if it isn't already obvious? Software like this is so easy to build with AI now. Cloudflare has done a lot to make it easier for developers to build on mdash. So mdash doesn't need a community that rivals WordPress to compete. It just needs a handful of really savvy developers.

Is WordPress Now Obsolete_CloudFlare just dropped a WordPress killer called EmDash and my agency is already building on it... The creator argues AI-native website platforms with MCP and CLI workflows can make sites easier for agents to build, update, and maintain. WordPress can become harder for AI-assisted development when themes, plugins, and page builders keep more work in human-managed workflows. Main topics: AI-maintainable websites, WordPress / AI workflow risk.

Is WordPress Now Obsolete_CloudFlare just dropped a WordPress killer called EmDash and my agency is already building on it. It's more secure, faster, and actually works with AI. WordPress community says it'll fail — I think they're wrong. #EmDash #WordPress #CloudFlare #WebDev

AI-maintainable websites
WordPress / AI workflow risk


Honestly, the biggest mistake I see business owners make when it comes to their website SEO is publishing blog posts. You are all publishing AI blog posts. Don't even lie. I know it, you know it, Google knows it. And before people chime in with "we publish blog posts and we rank," how much traffic are you getting? How much revenue has that generated for you? I go into this in way more detail in the SEO Clinic as part of my website SEO strategy blueprint. But essentially, since AI has been on the scene, blog posts have to work a lot harder to generate even a quarter of the website traffic they used to be able to. They are very much phase 2 of 3 of a website SEO strategy, which is why most of you are blindly following outdated SEO advice about publishing blog posts and getting nowhere. If you wanna know what website content you should be publishing to generate traffic, leads and sales from search engines, this is something I teach in detail in the SEO Clinic, along with examples depending on your business type.

Publishing SEO blog posts and wondering why your website SEO isn’t working? You need to change the way you approach SEO in 2026 because with AI search and how Google SEO works... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, Blog-first SEO warning.

Publishing SEO blog posts and wondering why your website SEO isn’t working? You need to change the way you approach SEO in 2026 because with AI search and how Google SEO works now, if your website SEO strategy is built around blogs and nothing else, you’re going to struggle to see traffic or sales. #websiteseo #googleseo #seoin2026 #websiteseostrategy #rankongoogle

AI visibility and answer readiness
Blog-first SEO warning


One of the top SEO platforms is losing at SEO in a massive way. If you search Semrush alternatives, you see them getting bodied by all of their competitors. Their competitors put up pages saying that they are the best alternative to Semrush. This is how to see if Semrush has any content on this. It does. The content is really bad. It's a lazy, programmatic SEO page that does a very poor job of satisfying search intent. If you compare this with this, this gives the answers in a way clearer way. Semrush should be ranking No. 1 for Semrush alternatives. This way, they could control the narrative around their brand. They're not, which allows their competitors to take advantage of them. And you can learn this technique yourself at compactkeywords com.

One of the top SEO platforms is losing at SEO in a massive way. If you search Semrush alternatives, you see them getting bodied by all of their competitors... Brands can lose narrative control when competitors rank for “[brand] alternatives” and the brand’s own comparison page poorly satisfies intent. Main topics: Competitor comparison / brand SERP defense.

One of the top SEO platforms is losing at SEO in a massive way. If you search Semrush alternatives, you see them getting bodied by all of their competitors. Their competitors put up pages saying that they are the best alternative to Semrush. Semrush’s top page on this doesn’t properly address search intent. Semrush should be ranking number one for Semrush alternatives so they can control the narrative around their brand. They're not, which allows their competitors to take advantage of them. And you can learn this technique yourself at compactkeywords.com #searchengineoptimization #seo #marketingstrategy #digitalmarketing


AI domains are selling for so much money, even ones with seemingly uncommon names. Service Link AI sells for $8,888. The seller bought it only five months ago. Right now is probably one of the worst times to buy a .AI domain. In 1 to 3 years, they will be way less valuable. They're really best as a cash grab to get investor buy in. Learn Digital Marketing for free at free SEO knowledge com.

.ai domains are selling for so much money. Even ones with seemingly uncommon names. Servicelink.ai sells for $8,888. The seller bought it only five months ago... AI search and answer-engine work needs concrete tactics for discoverability, citation, skills, and query-surface behavior. Main topics: AI and answer-engine search tactics.

.ai domains are selling for so much money. Even ones with seemingly uncommon names. Servicelink.ai sells for $8,888. The seller bought it only five months ago. Right now is probably one of the worst times to buy a .ai domain. In one to three years, they will be way less valuable. They're really best as a cash grab to get investor buy in. Learn digital marketing for free at FreeSEOKnowledge.com. #digitalmarketing #artificialintelligence #domainnames #startups


All of these websites have the same exact downfall. They all use the same tactic, experience the same growth. Here's this one. Here's this one. Here's this one. The tactic they all use: scaling AI SEO pages. They put up a ton of SEO pages generated by AI, put them up really fast. It worked for a little bit, worked for a little bit, then it stopped working. This is a huge trend that nobody is talking about. You will see digital marketing gurus confidently shilling these spam tactics. What they don't tell you is the fate of the websites they work for. All end the same. Here's another one. Before it experienced this increase, it was getting 220,000 clicks a month from. It briefly got up to 9.5 million clicks a month from Google after getting hit. Now it is down to 50,000 clicks a month from Google, and it keeps going down. If it seems too good to be true, it probably is. Learn a safer way of doing SEO that gets cited in AI, that specifically targets paying customers. Users warm leads calling you up at compactkeywords com.

All of these websites have the same exact downfall. They all use the same tactic, experience the same growth. The tactic they all used: Scaling AI SEO pages... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: AI programmatic SEO risk, SEO research and tooling workflow.

All of these websites have the same exact downfall. They all use the same tactic, experience the same growth. The tactic they all used: Scaling AI SEO pages. They put up a ton of SEO pages generated by AI, put them up really fast, it works for a little bit, then they get hit. This is a huge trend that nobody is talking about. You will see digital marketing gurus confidently shilling these spam tactics. What they don't tell you is the fate of the websites they work for all end the same. They experience great growth, then get wwayyyyyy less traffic than when they started. Their websites get ruined for years. If it seems too good to be true, it probably is. Learn a safer way of doing SEO that gets cited in AI and that specifically targets paying customers, users, warm leads calling you up at compactkeywords.com #searchengineoptimization #growthhacking #seo #digitalmarketing

AI programmatic SEO risk
SEO research and tooling workflow


Anthropic just released Claude Conway as a research preview. I'm gonna talk about what this is and how it could dramatically change how knowledge work is done. So we already knew Claude was building an always-on agent similar to opencl, partly because of the recent leak, and partly because that's just what all of the model makers are doing right now. Opencl has just radically changed the industry's view of what an AI agent is capable of doing in work. And it seems that that's what Conway is. Anthropic's answer to Opencl. Like I said, this is still in the research preview. I haven't had a chance to play around with it myself yet, but here's what we know so far. Conway is an always-on agent. You open an instance of Conway from the Claude app, and then each instance of Conway gets its own window. Conway can connect directly to your files, offline or online. It can use a browser, it has persistent memory, and it can be triggered by web hooks. So you don't need to use Conway directly. It can just be triggered by any other app you're using. And maybe most importantly, it's extensible. Anyone can build and share extensions that expand the functionality of Conway. So why does this matter for the average knowledge worker? I own a digital marketing agency, and I think the moment that companies like ours have been waiting for, the moment where everything really changes, is when we Can fully integrate AI agents just like we would a normal team member. For this to work, the AI agent needs to have their own Gmail account, their own Slack account, their own account...

Anthropic just released Claude Conway as a research preview. I'm gonna talk about what this is and how it could dramatically change how knowledge work is done.

So we already knew Claude was building an always-on agent similar to opencl, partly because of the recent leak, and partly because that's just what all of the model makers are doing right now. Opencl has just radically changed the industry's view of what an AI agent is capable of doing in work. And it seems that that's what Conway is. Anthropic's answer to Opencl. Like I said, this is still in the research preview. I haven't had a chance to play around with it myself yet, but here's what we know so far.

Conway is an always-on agent. You open an instance of Conway from the Claude app, and then each instance of Conway gets its own window. Conway can connect directly to your files, offline or online. It can use a browser, it has persistent memory, and it can be triggered by web hooks. So you don't need to use Conway directly. It can just be triggered by any other app you're using. And maybe most importantly, it's extensible. Anyone can build and share extensions that expand the functionality of Conway.

So why does this matter for the average knowledge worker? I own a digital marketing agency, and I think the moment that companies like ours have been waiting for, the moment where everything really changes, is when we Can fully integrate AI agents just like we would a normal team member. For this to work, the AI agent needs to have their own Gmail account, their own Slack account, their own account. In our task management system, we use notion. They need to have access to everything our team members would have access to. And we need to be able to communicate with them the same way we'd communicate with our team members.

Now, this has all been possible since the release of opencl. Problem is that opencl has major security issues and a steep learning curve. So it's too early to say for sure. But Conway could be that convenient, secure version of opencl we've been waiting for.

Anthropic just dropped Claude Conway, an always-on AI agent that could actually work like a real team member... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Anthropic just dropped Claude Conway, an always-on AI agent that could actually work like a real team member. Here's why this matters 👇 #ClaudeConway #Anthropic #AIAgent #AITools #KnowledgeWork


You guys have got to stop hiring web developers that don't know what they're doing. And I bet you they told you SEO was included in this project. What? There's a lot wrong here. I'm gonna show you the most important things. But I go into this in depth in the SEO Clinic if you wanna address all of the SEO issues. So your meta titles, which, by the way, are the most important ranking signal that you can send search engine. All the right component being communicated in the least optimised way possible, this is. It's just not how you optimise a meta title. And your page's heading structure, which search engines use to scan and figure out what it's all about, is a hot mess. You've got duplicate headings, empty headings, absolutely zero organisation to this. And that's across the whole site. This one's actually classic case of it looks fine, but under the hood it's a nightmare.

Replying to @Sammy Oh man, website SEO audits that uncover major web design flaws are the worst. And feels like it comes up way too often!... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: Technical SEO basics, WordPress and website SEO settings.

Replying to @Sammy Oh man, website SEO audits that uncover major web design flaws are the worst. And feels like it comes up way too often! I’m guessing you’ve been told website SEO was included in the design project, but even the on-page SEO basics aren’t even right. Meta titles and page heading structure aren’t even giving the bare minimum here to give Google’s ranking algorithm what it’s looking for 🤦🏻♀. #websiteseoaudit #onpageseo #googleseo #seoforbeginners #seomistakes

Technical SEO basics
WordPress and website SEO settings


There's a growing trend in search engine optimization. Smaller, high intent pages are winning the citations. These are what are getting cited most in AI search. Recent research from Prompt Watch said the same thing. Landing pages, product pages cited the most in AI search right after listicles. These are what these high intent pages look like. They target search terms where people wanna purchase or use something or make a discovery call. Call to action right in the top. The big heading is the high intent search term. This is a far cry from what people have focused on since the inception of SEO up until now. Most SEO has been like this. It's been low intent articles. People are waking up to the fact that this is better. It's always been better, but people have only been learning now. The shift is starting, but most people haven't woken up yet. If you wanna learn how to find these high intense search terms, make pages like this, you can learn at compact keywords com.

There's a growing trend in search engine optimization. “Smaller, high-intent pages are winning the citations.” This is according to Moz... Smaller high-intent landing and product pages may win AI search citations more often than broad informational articles. Low-intent informational articles may be less effective for AI visibility and conversion than pages targeting purchase, use, or discovery-call intent. Main topics: AI citations / high-intent pages, Search intent shift.

There's a growing trend in search engine optimization. “Smaller, high-intent pages are winning the citations.” This is according to Moz. Recent research from Promptwatch said the same thing. “Landing pages and product pages are cited the most in AI search right after listicles.” These are what these high intent pages look like: they target search terms where people want to purchase, or use something, or make a discovery call. There’s a call to action right at the top of the page, above the fold. The big H1 heading is the high-intent search term. This is a far cry from what people have focused on since the inception of SEO. Up until now, most SEO has been low-intent articles. People are waking up to the fact that high-intent pages are better. It's always been better, but people have only been learning now. The shift is starting, but most people haven't woken up yet. If you want to learn how to find these high-intent search terms and make the pages yourself, you can learn at compactkeywords.com #generativeengineoptimization #searchengineoptimization #answerengineoptimization #digitalmarketing

AI citations / high-intent pages
Search intent shift


I want to just lay out our top digital marketing strategy. This is the S tier, meta, number one content workflow for getting more leads to your business. I've been developing this workflow for two or three years now. It's how we blew up our digital marketing agency. It's the number one thing I recommend to all of our clients, and almost none of them do it because people aren't willing to do step number two. But for the brave few who are willing and who stick with it, it's incredibly effective, and it works for essentially any business. Step one is to put together a list of topics to create content on. But you need the right topics or the rest is just a complete waste of time. The topics you want to include are the things that people search for when they're interested in your product or service. However, by the end of 2026, it's not gonna be humans doing searches anymore. What you really wanna know is, when a user goes to Google and searches for your products and service, what does the AI search for? We use a product called peak dot AI to get this data. But if you're just starting out, you can just brainstorm with Gemini. The goal is to end up with a list of hyper specific questions people might ask when they're looking for your products or services. Say hyper specific because that's how AI searches, and because if you go too broad, it's gonna be overly competitive. So these are gonna be topics like how to choose the best X for Y or the cost of X in Y. If you're a local business, you wanna make sure the topic is specifically about the area you serve. Step 2...

I want to just lay out our top digital marketing strategy. This is the S tier, meta, number one content workflow for getting more leads to your business.

I've been developing this workflow for two or three years now. It's how we blew up our digital marketing agency. It's the number one thing I recommend to all of our clients, and almost none of them do it because people aren't willing to do step number two. But for the brave few who are willing and who stick with it, it's incredibly effective, and it works for essentially any business.

Step one is to put together a list of topics to create content on. But you need the right topics or the rest is just a complete waste of time. The topics you want to include are the things that people search for when they're interested in your product or service. However, by the end of 2026, it's not gonna be humans doing searches anymore. What you really wanna know is, when a user goes to Google and searches for your products and service, what does the AI search for?

We use a product called peak dot AI to get this data. But if you're just starting out, you can just brainstorm with Gemini. The goal is to end up with a list of hyper specific questions people might ask when they're looking for your products or services. Say hyper specific because that's how AI searches, and because if you go too broad, it's gonna be overly competitive.

So these are gonna be topics like how to choose the best X for Y or the cost of X in Y. If you're a local business, you wanna make sure the topic is specifically about the area you serve.

Step 2. This is where everyone gets stuck and quits. Record a video on the topic. And yes, I mean you. You have to be in the video or some expert in your organization. But don't overthink it. I recommend spending no more than 20 minutes per video. I have another video on my channel called how to easily create videos as a business.

Step 3, you're gonna take the transcript of that video and turn it into a blog post for your website. I recommend using Claude to write the blog post, but any of the models will do. There are a lot of things you can do to optimize the blog post, but as long as you're getting that topic in the title of the blog post, you're doing most of the optimization.

You should also consider taking that transcripts to make a LinkedIn post, a Reddit post, a substack post, a medium post, maybe a thread on X. For each of these platforms, you just need to explain to Claude how to do it once, turn that into a skill, and then it'll happen automatically after that.

Step 4 is the video itself. If you record videos the way I recommend, you can edit them very quickly and easily with a tool like descr. Then post that video to TikTok, YouTube, Instagram, Facebook, LinkedIn.

And here's the kicker: every platform you post the video or the article to, you start the title or caption or post with that topic. Now every time a person, or more likely an AI, searches for that topic, you have 10 or so opportunities to show up in the search results.

This free 4-step workflow is how we blew up our marketing agency and almost no one does it because step 2 is too scary 😅 Full breakdown here #DigitalMarketing #ContentStrategy... The workflow starts with buyer or AI search questions, records expert video, converts the transcript to articles/social posts, then distributes the video. AI-search topic research should focus on hyper-specific buyer questions rather than broad, highly competitive terms. Republishing one expert topic across website, social, and video platforms can create multiple chances to appear for the same search topic. Main topics: AI search query research, Distribution / search surfaces, Multi-surface content workflow.

This free 4-step workflow is how we blew up our marketing agency and almost no one does it because step 2 is too scary 😅 Full breakdown here #DigitalMarketing #ContentStrategy #SmallBusines #MarketingTips

AI search query research
Distribution / search surfaces
Multi-surface content workflow


You're gonna improve your website's SEO this year. And I know this because I'm gonna help you do that. I'm Kate. I'm an SEO Specialist. And I get comments on, like, every video of people asking me to audit their sites. And the truth is that a lot of you are getting the same things wrong. So I've built something. It's called the SEO Clinic. And it's basically me walking you through the exact website SEO audit I would do if you hired me. Except you don't have to hire me. It covers everything. Whether search engines can find and index your site, what pages you actually need. Because trust me, it's not blog posts. How to do keyword research, including how to find the right target keywords that are gonna make your business money. What your pages are telling search engines and whether they're properly optimised. The SEO Clinic is gonna give you a prioritised checklist of everything you need to do on your website. I've launched this for stupid money, like, currently at a loss, but I'm only gonna have it at that price for the next 72 hours. So go and grab it now, because on this date, the price is going up.

This is my website SEO audit system and strategy, and it's yours so you can rank higher on Google & AI search without an SEO agency or specialist... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

This is my website SEO audit system and strategy, and it's yours so you can rank higher on Google & AI search without an SEO agency or specialist. Well, apart from this website SEO specialist who is going to walk you through exactly what you need to do! #websiteseo #websiteseoaudit #websiteseostrategy #googleseo #aiseo


Look how you can combine Notebook L m and Canva for those of you that haven't heard by now you can upload P d F s you can upload YouTube links you can upload websites, text and a whole lot more and with the help of AI Google create assets for you you can get P d F's you can get notes you can get images you can get infographics you can get podcast and a whole lot more the slight limitation though with Notebook L m is that the assets that are created for you you can't edit it but look at this hack that I find you can do it now with Canva all you have to do is download one of those assets that have been created for you I'm gonna use an infographic then all you have to do is go to Canva and upload that image now I think you need Canva Pro for this on that image press edit then click on something that says magic layers you gonna see that some lines move across it's almost like magic and look at this now you can edit those images you can edit the text you can even take off that notebook L m watermark on the right hand side you can move your images up and down and you have more control of the images created this really is a great hack and I think it can take the stuff that you creating on notebook L m to the next level.

AI search and answer-engine work needs concrete tactics for discoverability, citation, skills, and query-surface behavior. Main topics: AI and answer-engine search tactics.

Edit NotebookLM Assets and Images Directly with Canva You can now tak...


Google just told us exactly what we need to do to ranking Google Maps and almost nobody is talking about it. They just released 5 official Google Business Profile playbooks for different types of businesses. There's ones for restaurants, hotels, service businesses and more. These aren't surface level tips. They go deep into what Google actually wants to see on your profile. You can find these tips on the Google Business Profile help form under the community tab. It's his last published Google Small Business Bulletin. Luck not required. Scroll down a bit and you'll see all of the playbooks right here. And you can download them as pdfs to refer to them anytime. If you care about ranking in Google Maps, this information is straight from Google itself. if you really want to see exactly how your rankings change over time, Whitespark's local ranking grids show exactly how you're going to rank across an entire area.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Google’s new Google Business Profile playbooks are actually really go...


The entire source code of Claude was just leaked, giving us a ton of insight into the features that are coming out soon. There are a ton of implications to this leak, but I just want to talk about what this means for people who are using Claude or thinking about using Claude in their work. One of the hardest parts of improving your processes with AI in mind is knowing what the AI is going to be capable of in the near future. That's why this leak is potentially so valuable to us, though I genuinely hope it's not too harmful, too Anthropic. So what are these new features? As a lot of us predicted, they seem to be mirroring the capabilities of Opencl code. Will have a much more sophisticated planning mode. It'll be able to use an orchestration agent to handle many different sub agents. It'll be able to run continuously, 24 7, regularly checking your GitHub repos for any changes, and constantly working towards whatever goal you've given it. The most exciting feature for me, and the one that I think has the potential to have the biggest impact on how we work, is persistent memory. Claude will remember not just everything you tell it explicitly, but also everything it learns implicitly while working through tasks. And they can even dream, as they call it, to clean up those memory files and organize the data. If this is done well and rolls out not just a Claude code, but also to co work and chat. That feature alone could dramatically improve Claude's capabilities for work...

The entire source code of Claude was just leaked, giving us a ton of insight into the features that are coming out soon. There are a ton of implications to this leak, but I just want to talk about what this means for people who are using Claude or thinking about using Claude in their work.

One of the hardest parts of improving your processes with AI in mind is knowing what the AI is going to be capable of in the near future. That's why this leak is potentially so valuable to us, though I genuinely hope it's not too harmful, too Anthropic.

So what are these new features? As a lot of us predicted, they seem to be mirroring the capabilities of Opencl code. Will have a much more sophisticated planning mode. It'll be able to use an orchestration agent to handle many different sub agents. It'll be able to run continuously, 24 7, regularly checking your GitHub repos for any changes, and constantly working towards whatever goal you've given it.

The most exciting feature for me, and the one that I think has the potential to have the biggest impact on how we work, is persistent memory. Claude will remember not just everything you tell it explicitly, but also everything it learns implicitly while working through tasks. And they can even dream, as they call it, to clean up those memory files and organize the data.

If this is done well and rolls out not just a Claude code, but also to co work and chat. That feature alone could dramatically improve Claude's capabilities for work.

At my digital marketing agency, we already spend a lot of time building, organizing, and maintaining this kind of information. Giving Claude all the context it needs on a given brand, industry, or process is the major unlock that allows Claude to be so effective for work. This could just happen automatically in the background. It would be a game changer.

There were a ton of other small features leaked in the source code, and a lot of funny Easter eggs as well. If you're interested, I encourage you to check it out.

Claude Code's source code got leaked and one feature could change how we all use AI for work. Persistent memory. It learns while it works... Persistent AI memory could improve knowledge work by automatically accumulating brand, industry, process, and task context. Main topics: AI memory / brand context.

Claude Code's source code got leaked and one feature could change how we all use AI for work. Persistent memory. It learns while it works. 🧠 #ClaudeAI #AIForWork #ClaudeCode #TechNews


You wouldn't hire a senior level employee and then hand them a broom. Right, but that's exactly how we're treating AI right now. I think businesses are just starting to realize there's a huge gap between what AI models are now capable of and how we're actually using them. The reason for that gap is that we haven't figured out how to work AI into our processes the right way. Most businesses are just looking at their current processes and trying to figure out which individual steps could be handled by AI. And when you look at it that way, the answer is typically not a whole lot. Most of the important steps in your existing processes require some degree of judgment or context or trust that these models just don't have yet. And so we end up giving them only the most basic tasks where there's little to no risk of them making a mistake. Things like writing the first draft of a document that a human then still has to review, or brainstorming a list of ideas that a human can then select from. If you're paying attention to how quickly these models are improving and how much the smartest people are already able to do with them, it's easy to see that they have way more potential. The problem isn't that the AI models can't handle our processes. It's that our processes were built for humans. I think we've reached the point where it makes sense to rebuild our processes around the AI's capability. Abilities. And we should be thinking not just of how capable the models are today, but how capable they're likely to be in the next year or two...

You wouldn't hire a senior level employee and then hand them a broom. Right, but that's exactly how we're treating AI right now.

I think businesses are just starting to realize there's a huge gap between what AI models are now capable of and how we're actually using them. The reason for that gap is that we haven't figured out how to work AI into our processes the right way.

Most businesses are just looking at their current processes and trying to figure out which individual steps could be handled by AI. And when you look at it that way, the answer is typically not a whole lot. Most of the important steps in your existing processes require some degree of judgment or context or trust that these models just don't have yet. And so we end up giving them only the most basic tasks where there's little to no risk of them making a mistake. Things like writing the first draft of a document that a human then still has to review, or brainstorming a list of ideas that a human can then select from.

If you're paying attention to how quickly these models are improving and how much the smartest people are already able to do with them, it's easy to see that they have way more potential. The problem isn't that the AI models can't handle our processes. It's that our processes were built for humans.

I think we've reached the point where it makes sense to rebuild our processes around the AI's capability. Abilities. And we should be thinking not just of how capable the models are today, but how capable they're likely to be in the next year or two.

We need to start thinking of AI as one of the most talented members of our team, but also talented in a thousand different ways with the ability to be multiplied a thousand times. If you were to hire an exceptionally talented person to your team right now, you'd be foolish to just give them your existing processes and say, hey, follow this checklist. No, you would start from first principles. You'd start with the goal in mind and you determine a process that works with the talents of this person.

So I would challenge you to pick one process in your organisation. Not an individual task, an entire process. Scrap the existing checklist and think through what would it look like if AI handled this from start to finish.

We've been doing this at my digital marketing agency for the past six months or so, and I can tell you it's difficult. When you first start things with the process, you're gonna say, no, I need a human for that. I need a new human for that. I really can't hand it over to AI.

But if you really force yourself to think, what if I had to hand this over to AI? Gun to my head, why do I feel like the AI isn't capable of this specific step? Maybe the AI doesn't have the appropriate context or memory. Well, a system that handles that context can already be built, and I don't think we're more than a few months away from this being a standard feature in all the top AI models.

Maybe a particular step just requires expert level judgement. Well, have you tried having the expert on your team that typically handles this judgement call write out his or her entire decision framework? It's not an easy thing to do. Well, it might take you half a day to write out the framework for a single decision, but you only have to do it once.

Maybe a specific step requires a human to go into a specific piece of software or multiple pieces of software. Well, AI can already use most popular software, and I think it's safe to say that within a few years, if your software can't be used by AI, it will be obsolete.

Now, I'm not saying you can replace all the humans in your company. I think as you go through this process, you're gonna find the places where you still do need humans, and I think you should double down on those areas. And if the humans are freed up from all these other tasks, they can get really good in those areas.

I'm confident that over the next one to two years, we're going to see a huge delta between the companies that just keep replacing individual tasks with AI and those that redesign their processes from first principles with AI in mind.

You wouldn't hire a senior employee and hand them a broom — so why are we doing that with AI? Stop plugging AI into human processes. Rebuild them... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI context systems, AI-first process design, AI visibility and answer readiness.

You wouldn't hire a senior employee and hand them a broom — so why are we doing that with AI? Stop plugging AI into human processes. Rebuild them.  #BusinessStrategy #AITools #FutureOfWork

AI context systems
AI-first process design
AI visibility and answer readiness


If you are ignoring this, your website is never going to rank on Google. I've easily audited over 100 websites, and this is the most common issue. And it's the number one thing to optimise to give you the best result. This website is trying to rank for a super competitive keyword. I'm actually gonna show you how competitive. Thousand searches per month, 55% keyword difficulty. It's not easy to rank for. And sure, they've done a load of content work to try and target it. Don't get me wrong, it's bad content work. The grammar's not right, but we haven't got time to get into that. That's not the main thing. We need to talk about the meta title. This is the first thing that Google is analysing about your page. And it doesn't just feature in the browser tab, it's also featured in search result. And everyone in the organic listings have it in their meta title. This site doesn't even kind of have it. It's using the generic meta title from the website platform. All of this other sh*t does not matter if you don't get that right. No. 1 priority always.

Replying to @London & Surrey Aesthetics It looks like you're actively working on your website SEO but skipping one of the biggest on-page SEO ranking signals... Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: Meta title priority, WordPress and website SEO settings.

Replying to @London & Surrey Aesthetics It looks like you're actively working on your website SEO but skipping one of the biggest on-page SEO ranking signals. Your meta title does more for your website SEO than you think. If it’s wrong or missing, your Google SEO doesn’t stand a chance no matter how much content you’re pushing out. Fix that first. #websiteseoaudit #googleseo #onpageseo #websiteseotips #seoforbeginners

Meta title priority
WordPress and website SEO settings


What is Claude code and what makes it so unbelievably brilliant? We've all used Chat, G P t, Gemini, Perplexity and even the normal Claude, the way that it works that you ask it a question and it gives you an answer and it works brilliantly well but the problem comes in is what happens when you want to build something? What happens when you want to build an automation? What happens when you want to build a website, a tool, a document? The problem with the normal AI chatbot is that it talks at you. Yes, it might show you how to do it but it actually doesn't do the work for you. You have to get that line of code and then paste it into a file and create the stuff yourself. Sometimes it becomes clunky because you don't know how it's going to work and when the problems you have to go back to the chatbots and so the circle continues. Claude Code is totally different. It does the work for you. Now in order to understand how Claude Code does the work for you, you have to understand where it lives. The normal AI chatbots live inside a chat window. Yes, it can give you the answers but it can't do anything for you on your computer. Craw code lives inside the terminal of your computer, inside the hub of your computer. It has access to your files, your documents, your apps and so Much more. That means it can actually do the work for you. Think of it this way. A normal AI chatbot is like having a brilliant person, a brilliant consultant on the other side of the phone that when you ask on it for how to do things, it will tell you how to do it...

What is Claude code and what makes it so unbelievably brilliant? We've all used Chat, G P t, Gemini, Perplexity and even the normal Claude, the way that it works that you ask it a question and it gives you an answer and it works brilliantly well but the problem comes in is what happens when you want to build something? What happens when you want to build an automation? What happens when you want to build a website, a tool, a document?

The problem with the normal AI chatbot is that it talks at you. Yes, it might show you how to do it but it actually doesn't do the work for you. You have to get that line of code and then paste it into a file and create the stuff yourself. Sometimes it becomes clunky because you don't know how it's going to work and when the problems you have to go back to the chatbots and so the circle continues.

Claude Code is totally different. It does the work for you. Now in order to understand how Claude Code does the work for you, you have to understand where it lives. The normal AI chatbots live inside a chat window.

Yes, it can give you the answers but it can't do anything for you on your computer. Craw code lives inside the terminal of your computer, inside the hub of your computer. It has access to your files, your documents, your apps and so Much more. That means it can actually do the work for you.

Think of it this way. A normal AI chatbot is like having a brilliant person, a brilliant consultant on the other side of the phone that when you ask on it for how to do things, it will tell you how to do it. With regards to Claude Code, it's like having a brilliant employee next to you with their hands on the keyboard ready to work straight away. So you can ask Claude Code, build me an automation that every Monday it's going to pull in the expense report and give me a summary.

Bang, straight away, Claude Code will do that for you. So think of it this way. Normal AI chatbots give you the answers. Claude Code actually does the work for you.

It's brilliant and it's amazing and you should go start investigating Claude Code. Now. If you want me to make more videos about Claude Code, let me know.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

What Is Claude Code? Claude Code Explained Simply Claude Code is not ...


A lot of people are putting photos up on their Google Business Profile, but they're kind of abstract. Google doesn't necessarily know what that is. For example, you might have a picture of lawyers speaking to clients at a table. That can look like any kind of business meeting. One thing that's really cool that you can do is you can actually take a photo and drop it into any AI chat and say, describe this photo. And you will get a pretty good description of what's in that photo. And what you'll notice missing for some of these abstract photos is that it doesn't really include your keywords. It doesn't say personal injury lawyer speaking to a client about a car accident case because it just looks like people in suit sitting around a table. So the tip here is to actually put text on your photos. Open up in Canva or Photoshop and actually write the text, personal injury law firm Denver discussing a car accident case with. Put that text in like small text on the bottom. It's like a little caption. But if you put that text right on the photo and then you upload it back to the chat and you ask, hey, describe this photo, you will see that it extracts that text. You've now provided that really valuable additional context into that photo.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

I bet you don’t know all of these Google Business Profile hacks. My l...


X leaked its own algorithm. Most people completely missed it. The most insane thing, pay attention here. You get a 75 times visibility boost if you are responding to comments. Retweets, 20 times visibility. Replies, 13.5. Profile clicks, 12. Link clicks, 11. Bookmarks, 10. Likes, just one. A single conversation where someone replies, where you reply back, is worth 75 times a like. Two of those are worth more than 150 likes. This was broken down by Charles Float on X. I'm telling you from experience, it's the same across all social media algorithms. If you are putting up content anywhere, reply to your comments. Your audience will thank you, they will love it, and it will get you more visibility.

𝕏 leaked its own algorithm. Most people completely missed it. The most insane thing, pay attention here, You get a 75 times visibility boost if you are responding to comments... Replying to comments is claimed to drive much more social visibility than passive likes, based on leaked X signal weights and creator experience. Main topics: Social engagement visibility.

𝕏 leaked its own algorithm. Most people completely missed it. The most insane thing, pay attention here, You get a 75 times visibility boost if you are responding to comments. Retweets 20x visibility, replies x 13.5, profile clicks 12x, link clicks 11x, bookmarks 10x, likes just one. A single conversation where someone replies, where you reply back, is worth 75 times a like. Two of those are worth more than 150 likes. This was broken down by Charles Floate on 𝕏. I'm telling you from experience, it's the same across all social media algorithms. If you are putting up content anywhere, reply to your comments. Your audience will thank you. They will love it. And it will get you more visibility. #socialmediamarketing #instagrammarketing #youtubemarketing #tiktokmarketing


This is totally wild. Google is now showing you what it considers to be your brand. Go to Google Search Console, click the search results performance report, add filter query, choose this new option for branded queries. Now you're gonna get a list of all of these terms that Google thinks represent your brand. There'll be things like misspellings, products and services that Google's associating with your brand, potentially competitors. And once you know what people are searching for, you can actually use this to optimize. You can improve your website to target these specific terms, and that'll actually help you get more traffic for these branded terms. And if you want to see exactly how you rank across your whole city for a loss of these terms, there's no better tool on the market than White Sparks Local Ranking Grills.

Have you tried this new brand filter in Google Search Console? It rev...


Anyone who uses AI knows by now that the quality of the output and the answers that any of the AI models are giving you is in relation to the quality of the input of the prompt that you're giving these AI models. No matter which one you're using, whether it's chat, G, P t, my favourite, Claude, Gemini, you name it, the longer the prompt, the more detailed the prompt and the more instructions that you give these AI models, the better is the output. The problem is that most people struggle to type and it takes quite a bit of effort and time to put in these detailed prompts. What I use though has taken out this problem of typing. It's whisperflow. You've seen me mention it in other videos. It's really just amazing. It's a voice dictation app that just works almost miracles. I press one button, I talk and the typing is almost 99% accuracy. It works on Claude, it works on Gemini, it works on Perplexity, it works on also every single app on my computer. I press a button and I talk naturally and voila, it's there. Now with whisperflow, I can give, let's say for example, Claude, a 5 minute prompt. Literally I can talk details and details and details. I press the button, it's done and there you go. I guarantee you now if you use whisperflow or any voice dictation app out there, that is just as good, which I Don't think there are any. Your output will be 10 times better. Go try it out yourself. Go download whisperflow, start using it with your AI models, and you'll see the magic that it produces for you.

10x Your AI Output with Voice Typing Using Wispr Flow The quality of ...


The key to ranking on Google is posting on Instagram. This is Instagram's all time growth in Google search for organic traffic. Notice the spike up right now? Here's how many keywords Instagram ranks for on Google. Here's the same spike. Instagram gets 7.1 billion clicks a month from Google, up 17% from the previous month. It shows on Google for 1.6 billion keywords. And check this out, it has tremendous AI visibility within ChatGPT, AI overviews, AI mode, Gemini. Instagram is the 6th most click site in Google. Take every single one of your reviews, put it on Instagram, caption it your brand name, then the word review. After that, write the review that you got. When people search looking for reviews of your brand, you know what they'll find? I'll find the reviews you shared. The same goes for when LLMs are doing due diligence on your brand. The LLMs will find your reviews. Use all of this language in your captions. Your brand plus review plus rating plus testimonial. Is your brand legit? Is your brand a scam? No, your brand's not a scam. Here's this amazing review you got. This is how some of the pro reputation management companies are burying negative news for their clients. But you don't have to pay an expensive reputation management company. You can get your good reviews out there for free! All you need is an Instagram account and learn more crazy SEO tricks that specifically gets paying customers users warm leads calling you up at compactkeywords.com.

The secret to ranking on Google right now? Instagram. Instagram is exploding in Google search: • 7.1 BILLION clicks/month • +17% growth in just one month • Ranking for 1.6... The creator argues Instagram has major Google and AI visibility, and that authentic review posts can support brand-review searches and LLM due diligence. Main topics: Instagram / brand review SERPs, Reputation management risk.

The secret to ranking on Google right now? Instagram. Instagram is exploding in Google search: • 7.1 BILLION clicks/month • +17% growth in just one month • Ranking for 1.6 BILLION keywords Instagram is also one of the most visible sites inside AI tools like ChatGPT, Google AI Overviews, and Gemini. Do this: Take every customer review you get and post it on Instagram. Caption format: Your Brand Name + “Review” Then add the actual review Vary it up: • Your brand + review • Your brand + rating • Your brand + testimonial • “Is [your brand] legit?” • “Is [your brand] a scam?” Answer it clearly: No, your brand is not a scam - and show proof with your review. Why this works: When people Google your brand, they find your review content. When AI tools research your brand, they also find your review content. This is one of the top ways reputation management pros push down negative results. Except you can do it for free. Start posting your reviews on Instagram. Save years learning SEO focused on getting customers, users, and warm leads calling you up at compactkeywords.com #searchengineoptimization #reputationmanagement #generativeengineoptimization #parasiteseo

Instagram / brand review SERPs
Reputation management risk