Anthropic just released Claude Sonnet 5, and while it is a very impressive model in a lot of ways, it's not quite what Anthropic says it is. So I just want to talk about what we know so far about Sonnet 5, when you should be using it, and when you should not be using it. First, let's talk about cost. Anthropic presented sonnet 5 as similar in capabilities to Opus 4.8, but at a much lower cost. And this is true if you're talking about the cost per token. Sonnet 5 costs about 60% per token what Opus 4.8 costs. And until August 31st they're discounting it to about 40% of what Opus 4.8 costs. However, for difficult tasks like software engineering tasks, sonnet uses way more tokens, and you can see this on the graphs that anthropic put out. For most of these coding or software engineering benchmarks, sonnet slightly underperforms Opus 4.8 at a slightly higher cost. But that doesn't mean sonnet 5 is useless. Sonic 5 is just a blanket improvement over Sonic 4.6, so if you are using Sonic 4.6 for anything, you should definitely be using Sonic 5 now. And for certain benchmarks, like the Knowledge Work benchmark, it actually slightly overperforms Opus 4.8 at a lower cost. I've started testing it for things like writing blog posts and so far I find it's slightly better than Opus 4.8 and slightly faster. So I don't recommend giving Sonic any kind of difficult analytical work. It Was the kind of work you would only give to a very smart person...

Anthropic just released Claude Sonnet 5, and while it is a very impressive model in a lot of ways, it's not quite what Anthropic says it is. So I just want to talk about what we know so far about Sonnet 5, when you should be using it, and when you should not be using it. First, let's talk about cost. Anthropic presented sonnet 5 as similar in capabilities to Opus 4.8, but at a much lower cost.

And this is true if you're talking about the cost per token. Sonnet 5 costs about 60% per token what Opus 4.8 costs. And until August 31st they're discounting it to about 40% of what Opus 4.8 costs. However, for difficult tasks like software engineering tasks, sonnet uses way more tokens, and you can see this on the graphs that anthropic put out.

For most of these coding or software engineering benchmarks, sonnet slightly underperforms Opus 4.8 at a slightly higher cost. But that doesn't mean sonnet 5 is useless. Sonic 5 is just a blanket improvement over Sonic 4.6, so if you are using Sonic 4.6 for anything, you should definitely be using Sonic 5 now. And for certain benchmarks, like the Knowledge Work benchmark, it actually slightly overperforms Opus 4.8 at a lower cost.

I've started testing it for things like writing blog posts and so far I find it's slightly better than Opus 4.8 and slightly faster. So I don't recommend giving Sonic any kind of difficult analytical work. It Was the kind of work you would only give to a very smart person. I would only give it to a very smart model, but for straightforward tasks where you still want a capable model, it seems like sonnet 5 is going to be fantastic.

There are still two big elephants in the room fable 5 and Opus 5. Fable 5, of course, is Anthropic's biggest model. It's by far the smartest model in the world right now, and we should get it back today. What we don't know is if anthropic is going to force us to pay for usage or if they're going to continue letting us use it on the subscription.

If you don't know, the subscription rate is heavily subsidized. On a match plan, you only pay about 4% of what you would pay if you were paying for usage. So that decision will determine whether many of us can afford to use what I think everyone agrees is a very powerful model. However, it's also quite odd that we're getting Sonnet 5 and Cable 5 before getting Opus 5, Opus being the model that sits in between those two classes.

I suspect we'll be getting that model soon, but also it'll probably spark a government security review.

The source recommends routing difficult analytical work to smarter models while using Sonnet 5 for straightforward tasks that still need capability. Main topics: Model routing by task difficulty.

Is Claude Sonnet 5 worth using? Depends on the task, don't give it th...


If your site just makes claims with nothing backing them up instead of real reviews and proof and mentions, AI is not gonna trust you. If your content sets the same thing as every other website instead of your own unique experiences or client stories, our buddy AI is never going to pick you to show. If somebody asks a question and you don't answer till halfway down the page, instead of getting to it in the first 100 words, AI is much less likely to pull it in its answers. Follow along for more AI search education.

The creator argues that page claims should be backed by reviews, proof, mentions, or first-hand client experience rather than unsupported or generic copy. Main topics: answer-ready-service-page-checklist.

There's a good reason AI keeps recommending your competitor and not y...


Watch this. Go to Google Analytics, click Reports, then Acquisition, then Traffic Acquisition. Click this arrow, and change it to Source Media. Type chatgbt.com, then click on Engagement, then Pages and Screens. Add a filter: Session Source Contains ChatGbt, and you'll see exactly which pages of yours ChatGbt is citing. These are the pages AI thinks are valuable, so double down on them. If you want us to help, comment SEO.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

See if ChatGPT is Recommending You in 30 Seconds Need our help showin...


How to show up in AI in 30 seconds. Use your own original data on your website. Add frequently asked questions sections to your pages. Rewrite your Google Business Profile description with stats about your business. Answer real questions people are searching. Summarize answers at the top of your posts. Fill out all your services and descriptions on your Google Business Profile. Add posts that answer local questions. Add original opinions and stories on your website. Include specific stats about your business, and get mentions of your business on other websites. If you want our help showing up, comment SEO.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Rank #1 on AI Search in 30 Seconds... 🚨 Comment "SEO" and I'll check ...


Most people don't realize that every agency and freelancer is managing their clients through email and spreadsheets when they could have a fully automated portal. I built one and sold it to companies for $50 each. Here's how I did it. I added this prompt here to build a client automation portal where each client can log in and see their project status, upcoming deliverables, invoices, and messages all on one dashboard. I chose to create it using rocket dash new slash build because it actually creates the full stack using a super base backend, Stripe webhook authentication, and even email notifications. This normally takes you more than 5 AI tools combined together to do. On my side, I have an admin panel where I can manage each client, update their project status, trigger automated emails when milestones are hit, and track payments through Stripe Webhook in real time. So when a client pays an invoice, Stripe then updates a webhook and the portal gets updated automatically and then the client sees it reflected instantly. Then I refine it more to make it worth paying for. I added an onboarding flow so new users get a welcome email. I also added automated weekly status updates that pulls from the project data directly and emails the client every week. Here's the part that made the biggest difference for me when I was working on the project...

Most people don't realize that every agency and freelancer is managing their clients through email and spreadsheets when they could have a fully automated portal. I built one and sold it to companies for $50 each.

Here's how I did it. I added this prompt here to build a client automation portal where each client can log in and see their project status, upcoming deliverables, invoices, and messages all on one dashboard. I chose to create it using rocket dash new slash build because it actually creates the full stack using a super base backend, Stripe webhook authentication, and even email notifications. This normally takes you more than 5 AI tools combined together to do.

On my side, I have an admin panel where I can manage each client, update their project status, trigger automated emails when milestones are hit, and track payments through Stripe Webhook in real time. So when a client pays an invoice, Stripe then updates a webhook and the portal gets updated automatically and then the client sees it reflected instantly.

Then I refine it more to make it worth paying for. I added an onboarding flow so new users get a welcome email. I also added automated weekly status updates that pulls from the project data directly and emails the client every week.

Here's the part that made the biggest difference for me when I was working on the project. I hit a problem with the Stripe Webhook integration where I needed a client sale to trigger the email to send an automation couldn't figure out for a few hours and Rocket Dot News Success Support Team stepped in to figure it out within minutes.

A real person helped me work through the integration without me even sending an email. This made the process so so much smoother because I not only got unblocked faster, I also didn't have to waste any time trying various flows that could break my automation.

Every person running a service business has the same problem. Clients constantly emailing asking for updates, invoicing, getting lost and onboarding taking way too long to get leads. I went down LinkedIn, Sales Navigator and filter for freelancers and agencies. Then I showed him a demo by sending it to their LinkedIn or their email.

I created a step by step detailed guide with the exact prompt in order to build this out. If you want it, just like the video and comment portal and I'll send it to you. Follow for more ways to make money and run your business with tech and AI.

How I built a $2k/month client automation portal #ai #tech Businesses need clear ownership of Meta pages, ad accounts, and admin access before relying on Facebook or Instagram advertising. Main topics: Meta Business asset ownership.


Most people don't realize that every agency and freelancer is managing their clients through email and spreadsheets when they could have a fully automated portal. I built one and sold it to companies for $50 each. Here's how I did it. I added this prompt here to build a client automation portal where each client can log in and see their project status, upcoming deliverables, invoices, and messages all in one dashboard. I chose to create using Rocket Dash to do slash build because it actually creates the full stack using a super base backend, Stripe webhook authentication, and even email notifications. This normally takes you more than five AI tools combined together to do. On my side, I have an admin panel where I can manage each client, update their project status, trigger automated emails when milestones are hit, and track payments through Stripe Webhook in real time. So when a client pays an invoice, Stripe then updates a webhook, and the portal gets updated automatically, and then the client sees it reflected instantly. Then I refine it more to make it worth paying for. I added an onboarding flow so new users get a welcome email. I also added automated weekly status updates that post from the project data directly and emails declined every week. Here's the part that made the biggest difference for me when I was working on the project. I hit a problem with the Stripe Webhook integration where I need a client sale to Trigger the email to send an automation...

Most people don't realize that every agency and freelancer is managing their clients through email and spreadsheets when they could have a fully automated portal. I built one and sold it to companies for $50 each.

Here's how I did it. I added this prompt here to build a client automation portal where each client can log in and see their project status, upcoming deliverables, invoices, and messages all in one dashboard. I chose to create using Rocket Dash to do slash build because it actually creates the full stack using a super base backend, Stripe webhook authentication, and even email notifications. This normally takes you more than five AI tools combined together to do.

On my side, I have an admin panel where I can manage each client, update their project status, trigger automated emails when milestones are hit, and track payments through Stripe Webhook in real time. So when a client pays an invoice, Stripe then updates a webhook, and the portal gets updated automatically, and then the client sees it reflected instantly.

Then I refine it more to make it worth paying for. I added an onboarding flow so new users get a welcome email. I also added automated weekly status updates that post from the project data directly and emails declined every week.

Here's the part that made the biggest difference for me when I was working on the project. I hit a problem with the Stripe Webhook integration where I need a client sale to Trigger the email to send an automation. I couldn't figure it out for a few hours, and Rocket Dot new success support team stepped in to figure it out within minutes. A real person help me work through the integration without me even setting an email. This made the process so much smoother because I not only got a block faster, I also didn't have to waste any time trying various flows that could break my automation.

Every person running a service business has the same problem: clients constantly emailing asking for updates and voice getting lost and onboarding taking way too long.

At least I went down LinkedIn, Sales Navigator and filter for freelancers and agencies. Then I showed him a demo by setting it to their LinkedIn or their email.

I created a step by step detailed guide with the exact prompt in order to build this out. If you want it, just like the video and comment portal and I'll send it to you. Follow for more ways to make money and run your business with tech and AI.

How I built a $2k/month client automation portal #ai #tech


Three free tools that make SEO stupidly easy. First is Bing Webmaster Tools. I want you to thinkin you're like, why the hell would I be using Bing Webmaster Tools? Bing Webmaster Tools is the only place you can see the actual clicks and tracking when someone searches in chat GBT and then comes to your website. So it's awesome for measuring your AI visibility. Second is Link gap dot Io by hey Tony. And it's an awesome way of checking back link gaps between you and your competitors to boost your authority and therefore come up more in AI and Google. And the third one is easy Topical Authority Map, which is an awesome tool that takes all your topical authority and maps it down to specific pages and helps you really niche them down for AI search. And that's on Hawk Academy.

3 free tools that help your business show up on Google and AI. AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.


When a buyer asks how much, the clock starts. Every minute, every email, every let me get back to you is friction. Most businesses don't realize how slow they are at this. The form goes to marketing. Marketing rouses the sales. Sales schedules a discovery call. Three days out, discovery happens, then a follow up, then a proposal a week later. By the time a number lands in the buyer's inbox, they've already talked to two competitors. The inherent step here isn't whether you share your pricing. It's how long you make a buyer wait to get a sense of fit. The fix is simple. When someone asks about a price, give them a frame that day, a range, a starting point. A here's what engagements like yours typically look like. Enough that the right buyer leans in and the wrong one walks before either of you waste a week. So when someone asks what it costs, how long does it take your team to give them a useful answer? If it's longer than 24 hours, that's inherited.

Sales quality depends on offer fit, pricing friction, and follow-up discipline, not only on generating more leads. Main topics: Sales process and offer-fit discipline.

The moment they ask about price, the clock starts. Not on your timeli...


I didn't expect the Google Business Profile Gemini integration to be this good. We just got early access, and you can do all kinds of amazing things with it, like update your profile via the chat, analyze your reviews to identify trends, get category suggestions, get service suggestions, create Google posts based on your reviews or services, and do all kinds of really incredible deep analysis on your profile. For the small business owner, this is a pretty decent stand-in for a local SEO consultant. We just did a deep dive on this in the latest episode of the White Spark Local Update podcast. So go get all the details wherever you get your podcasts.

I did not expect the Google Business Profile + Gemini integration to ...


For the first time in internet history, bots have officially passed human traffic. Their customers are now searching with AI agents, and your business probably isn't showing up where it matters. Here's how foreign this concept actually is. At Google Io, Google just didn't announce AI overviews. They announced something called Information Agent. A that searches the web on your customer's behalf 24 7, tracking changes, comparing options, surfacing answers without the human ever clicking anything. Google AI mode is already serving over a billion users every single month. That means your customer's search isn't always your customer anymore. It's the A agent acting on your customers behalf. And here's a part that most markers haven't fully internalized: the agent doesn't browse your beautiful website. It pulls structured data, read citations from third party sources, and picks what to recommend. If you're not inside what the agent sees, you're just not relevant anymore. You can go to ubertest.com and check to see if your brand's even showing up at these AI tools where these queries are even happening. If you're not in the agent's recommendation, you're not in the customer's decision. Fix that first. The brands that win are deciding for humans and AI agents.

Bots now drive more traffic than humans for the first time. AI agents...


AI SEO has nothing to do with your website. Until you really get that, everything that you're doing for SEO is just not gonna work. It's not gonna align. You're not gonna get mentioned by AI search engines. That's just a fact. The whole optimising a page, building some links to it, wait until it ranks for certain keywords. That is completely out. AI search engines aren't ranking pages and websites, they're mentioning brands. You need to completely shift this mentality of, is my product page optimised for this search keyword, to, is my brand known for this topic, these products, these services. You are going from building an SEO strategy to building a brand reputation. I know this sounds really disheartening, but it's actually a good thing. It's not like your website has to have super high authority, or you have to have loads of blog posts, or you're not gonna show up in search. Now it's everywhere that your brand shows up. So you could have a really good presence on socials. You could get some good press coverage, and that is gonna boost your chances of being mentioned by AI search engines. Never before has it been so easy to not do SEO and get found in search. People are focusing on LLMs.txt, publishing blog posts in a certain way. That is not it. The sooner that you get that, the sooner you can move ahead of your competitors. Start building your brand. Be everywhere that your customers are looking. You dominate AI search by being the brand that is known for your product, services, topic, industry, not random keywords that you throw on a product page.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

How AI SEO works in 2026 (because it’s not the same as website SEO). ...


If you have a local business and you're not doing this, I don't know what to tell you. Just go to Google, type in go big AI visibility checker. It's the first link right here. Put in your business name, your website, your industry, and your city. It'll show you all the competitors beating you on chat to be T and the person winning the most so you can figure out what they're doing. It's 100% free, try it out.

This free tool exposes which competitors beat you on ChatGPT and how ...


You can now spot AI writing without even looking at the words or for m dashes. And this works about 93% of the time because, as this research team found, AI writing has a shape. Look at this. Every dot here is a story. The five AI models all bunch up in the same little cluster. The human stories are scattered all over the place because there's a randomness to human writing, and you can tell them apart from the structure of the writing alone. And that matters because AI detection is getting harder. Newer models aren't using the mdash so much, and you can train them to copy a human style anyway. But the wider structure of a piece of writing still has that AI signature, and it is detectable. The research has found that, for instance, AI over explains. It spells out the point of a story 77% of the time cause it doesn't trust you, the reader, to understand it, whereas humans don't do that. We give the reader some credit and we don't over explain. But a lot of this is about its neatness. AI stories and AI writing almost never goes off into little tangents or, in fiction, into little subplots. Whereas humans are messy. They include little asides, flashbacks, time jumps, bits that never even really resolve. They also found that when humans write stories, they talk to you, the reader, and they name real places and reference real things, whereas AI plays it safe. And it keeps everything kind of vague, which is often why AI writing has this strange emptiness to it still, because it's not relaying an author's lived experience...

You can now spot AI writing without even looking at the words or for m dashes. And this works about 93% of the time because, as this research team found, AI writing has a shape.

Look at this. Every dot here is a story. The five AI models all bunch up in the same little cluster. The human stories are scattered all over the place because there's a randomness to human writing, and you can tell them apart from the structure of the writing alone.

And that matters because AI detection is getting harder. Newer models aren't using the mdash so much, and you can train them to copy a human style anyway. But the wider structure of a piece of writing still has that AI signature, and it is detectable.

The research has found that, for instance, AI over explains. It spells out the point of a story 77% of the time cause it doesn't trust you, the reader, to understand it, whereas humans don't do that. We give the reader some credit and we don't over explain.

But a lot of this is about its neatness. AI stories and AI writing almost never goes off into little tangents or, in fiction, into little subplots. Whereas humans are messy. They include little asides, flashbacks, time jumps, bits that never even really resolve.

They also found that when humans write stories, they talk to you, the reader, and they name real places and reference real things, whereas AI plays it safe. And it keeps everything kind of vague, which is often why AI writing has this strange emptiness to it still, because it's not relaying an author's lived experience. It's just describing stuff in a fairly kind of non committal way.

Each AI model even has its own signature. They found that when you zoom out, Claude's the restrained one with quiet endings. And it never really escalates things. GPT loves a bit of gossip and exuberance to keep things interesting. Gemini has this weirdly huge preference for grim, dark settings in stories.

And then look at this graph, which, funny enough, does make the AI writing shaped like a turd. And what this graph represents is how varied the structure of AI written narratives and stories is versus human ones. AI makes safer, predictable choices, obviously, cause it's just regurgitating what it's trained on. Whereas humans make unpredictable, erratic novel choices in their writing.

AI writing has a shape! 🔵 🔺 🔶 The structure of stories written by Cha...


If you're trying to get your business found online or recommended by AI, you've probably heard that Reddit is an important part of that. Reddit threads often appear in Google's search results, and Reddit is arguably the most influential website when it comes to influencing AI responses. And then, of course, some people actually use Reddit. So I'm gonna talk about how you can take advantage of Reddit as a business, and probably more importantly, how to avoid it backfiring on you. Best and most effective way to use Reddit as a business is just to be a genuine, active participant sharing helpful advice. Many people have done this effectively. In fact, entire businesses have been formed around this strategy. But most business owners don't have 10 hours a week to spend on Reddit. And that's when most businesses start looking for a shortcut. They figure they can just find some software or a service, go on Reddit, and spam a bunch of great comments about their business. But here's what most people don't understand about Reddit. Reddit actually has some of the most sophisticated bot and spam prevention on the internet. And I know right now you're thinking, TJ. What are you talking about? Reddit is nothing but bots and spams. And sure, that's a fair point. The thing is, it is so important and so valuable for your business to be recommended on Reddit that the botters and the spammers have also gotten very sophisticated. My point is, if you just go get some software and start spamming comments about your business on Reddit, you are essentially guaranteed to get banned...

If you're trying to get your business found online or recommended by AI, you've probably heard that Reddit is an important part of that. Reddit threads often appear in Google's search results, and Reddit is arguably the most influential website when it comes to influencing AI responses. And then, of course, some people actually use Reddit.

So I'm gonna talk about how you can take advantage of Reddit as a business, and probably more importantly, how to avoid it backfiring on you.

Best and most effective way to use Reddit as a business is just to be a genuine, active participant sharing helpful advice. Many people have done this effectively. In fact, entire businesses have been formed around this strategy. But most business owners don't have 10 hours a week to spend on Reddit.

And that's when most businesses start looking for a shortcut. They figure they can just find some software or a service, go on Reddit, and spam a bunch of great comments about their business.

But here's what most people don't understand about Reddit. Reddit actually has some of the most sophisticated bot and spam prevention on the internet. And I know right now you're thinking, TJ. What are you talking about? Reddit is nothing but bots and spams. And sure, that's a fair point.

The thing is, it is so important and so valuable for your business to be recommended on Reddit that the botters and the spammers have also gotten very sophisticated. My point is, if you just go get some software and start spamming comments about your business on Reddit, you are essentially guaranteed to get banned. If Reddit's automated systems don't detect you right away, the moderators will eventually. Some subreddits are better than others, but the subreddits that tend to get cited by AI also tend to be the ones that are best moderated.

But that doesn't mean you shouldn't be leaving comments on Reddit. You just have to be smart about how you do it.

First of all, you need to understand that AI isn't citing all of Reddit. If you start tracking AI citations using software like Peak dot AI, you'll quickly notice that AI tends to cite the same posts over and over again. So you don't need to spam comments across all of Reddit, you just need comments on those few posts.

And you don't have to be dishonest in the comment either. If you go on to these threads and pretend like you're some rando that just happens to love your brand, people are likely to catch on and it's not a good look.

Instead, just be honest, say, hey, I'm the owner of this business, that's why I'm so qualified to answer this question, and then provide generally helpful advice. Then you still get a mention of your business and what you do, but you're not upsetting anyone. You're just contributing to the community.

But perhaps my favorite piece of Reddit advice came from Joy Hawkins. She runs the local SEO subreddit and has largely built her business on Reddit. Is to identify the subreddit that's most relevant to your industry and message the moderators and ask if you can host an AMA and ask me anything.

This can be a great way to show up in search and get recommended by AI, especially when people are asking specifically about your brand.

And that's exactly what I'm doing. July 2nd at 11:30 Pacific Time, 2:30 Eastern Time on R slash SEO for AI. The moderators were nice enough to invite me to do an AMA, so I'll drop a link in the caption, but please come by and ask some questions and I'll try to answer all of them.

How to use Reddit so AI recommends your business without getting bann...


Watch this. If you go to your Google Business Profile, click performance, scroll down to searches. These are the exact phrases people typed in to find you on maps. Pick the top five. Go to your services, add any phrase that's not already a service, write a description for each and add your location on. It takes 10 seconds. Comment SEO if you want help ranking.

The creator recommends reviewing the search phrases reported in Google Business Profile performance and using them to audit whether accurate service entries and descriptions... Main topics: google-business-profile-visibility-audit.

This Trick Exposes EXACTLY What Customers Want... 🤫 Comment "SEO" and...


Use Claude to rank number one on Google in 30 seconds. Go to Google, type in your service, look at your top competitors, then go to Claude, give it those URLs, say scrape these pages and tell me what I could add to my page to make it more unique or valuable. Then paste your page and have it compare them. Now you can add what you need to beat them and steal all of their traffic. Add SEO if you want our help ranking higher.

Force AI To Steal Your Competitors' Traffic... 🚨 Comment "SEO" and I'...


If you have a local business and you're not doing this, I don't know what to tell you. If you go to your Google search console, click on performance right here, turn on this average position box and sort it by position. Scroll all the way down until you get between 11 and 20. That's the second page of Google. Find one of these keywords with a lot of impressions, but not a lot of clicks. Now we're gonna grab the page that's ranking for it. Then just go to Claude and say, here's my page, it's ranking number X for keyword. Here are my top three competitors. What do I need to add to make it a better match? Then update your page with whatever info it gives you. And if you want us to look at your site for free, comment SEO.

Rank #1 on Google fast as a local business in 2026 Text us 918-233-88...


This tool shows you if ChatGPT is recommending you type in Go Big AI Visibility Checker is the first link right here. Dropping your website, your industry and your city, and tells you exactly how visible you are and who's showing up ahead of you. This is our tool. It's a hundred percent free. Hope it helps.

See if ChatGPT is Recommending You in 30 Seconds 👀 Search “GoBIG AI V...


I show up all my services on one beautiful page. I make sure every single service has its own page. My name and phone number a little bit different on different platforms. I make sure my phone number is exactly the same everywhere, so that AI knows it's legit. I think it's rude to ask for a review more than once a year. I asked for a review after every single job. My about page I just pulled from Chat GBT. I put my name, my face, and my qualifications on my about page. My galleries is this beautiful photos of my projects. And I don't need words. I write the project, the brief, and the results under every single photo.

How to show up first when locals search in AI The creator recommends giving each service its own page instead of relying only on a single page that lists all services. Main topics: answer-ready-service-page-checklist.


If you go to Contentgrapher.io, paste in your web page, describe who the page is for, and click analyze, then the tool will show you exactly what to do to improve your web page for AI visibility. Here's how it works. It maps the concepts in your content and shows you how to improve the connections between concepts, clarify concepts, and add concepts. This will make it much easier for an AI to understand and cite your content. So if your content is missing important context, skipping key explanations, or going off topic, this tool will help you see it. Save this post and follow me for more SEO advice.

AI search engines are dumber than you think. You need to spell things...


A new SEO tactic people are doing is they're making pages with Reddit in the URL slug, Reddit in the page title, Reddit in the H1. They are literally targeting the long searches that ChatGPT or other LLMs do, which contain Reddit. Large language models will do searches that have the word Reddit in them. But the large language models won't search the site Reddit. They will just search Google for searches plus the word Reddit. So SEOs target these exact searches. Then, of course, a bunch of Reddit results will come up. Their results come up as well. Then they can influence the output from large language models. Crazy tactic. Credit to the legendary SEO David Quaid for sharing this.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

A new SEO tactic people are doing is they're making pages with “Reddi...


Google's rewriting search with AI. The 10 blue links, they're going away. TikTok and Instagram, they're restructuring their feeds around AI recommendations. ChatGPT is intercepting customer decisions before they ever hit the search engine. And it's all happening at the same time. And there's one principle behind all of it. Every platform keeps optimizing for whatever serves the end user best. A answers beat blue links, algorithm feeds beat chronological, a agents beat manual browsing. Every time a platform optimizes for the customer, the businesses depending on the old versions of the platform lose ground. So how do you build something that actually survives this? You stop renting. You start owning. The businesses that survive the next 10 years of AI disruption aren't the ones picking the right platform. They're the ones who build direct relationships with their customers and have the system to use them at scale. That's where platforms like high level that we partnered with come in. You send your emails inside it. You run your SMS campaigns, personalized follow up based on what each customer actually did and trigger automations the second a lead comes in, all in one place with customer data that you actually own. The brands surviving this aren't the ones with the best ads. They're the ones with the deepest direct relationships and the system to scale them. Follow me for more marketing education.

AI is entering the decision before the customer ever reaches a search...


Google announced the death of the search bar last week, which means the way customers find you online just permanently changed. At Google I/O, they called it the biggest search change in over 20 years. Instead of just giving you a list of links to choose from, AI agents now search the web for you, which means that your customers are no longer doing the searching or deciding which link to click. So what do you do? Here's what we're doing about it. Stop optimizing for the link they click and start optimizing to be the brand that AI recommends. You can see it on ubersuggest.com. Everything that AI is saying about your brand plus the sources that they're pulling from, that's the gap that you need to fill. The brands that adjust to these changes are gonna be the only ones that survive.

Google just got rid of the search bar.. AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Google just got rid of the search bar..


Google just released a spam update, and this one is aimed at penalizing anyone who's trying to manipulate generative AI. So let's talk about what this means for anyone who's doing SEO or GEO right now, and whether or not you need to be worried about a penalty. So Google releases a few of these spam updates every year, and every time they release one of these updates, they always link to their spam policies. They'll say, if you don't want to get penalized from this update, make sure you're in line with our spam policies. Well, they recently added a section to that policy saying that it violates the policy to do anything that will manipulate generative AI results. Includes one of the most effective ways to manipulate generator AI, which is placing recommendations on the pages that AI is citing before they give a response to the user. So most often this means one of two things: placing comments on sites like Reddit, or paying publishers to recommend your product or service in their articles. Google saying that doing either of these things now put you at risk of a penalty, meaning Google could stop recommending your brand. The problem for Google, however, is that it's really hard to detect this. How could Google's algorithm possibly know if a recommendation was placed by you or if you paid the publisher to place that recommendation? Sure, they could use pattern matching and probably get it right. More than half the time...

Google just released a spam update, and this one is aimed at penalizing anyone who's trying to manipulate generative AI.

So let's talk about what this means for anyone who's doing SEO or GEO right now, and whether or not you need to be worried about a penalty.

So Google releases a few of these spam updates every year, and every time they release one of these updates, they always link to their spam policies. They'll say, if you don't want to get penalized from this update, make sure you're in line with our spam policies.

Well, they recently added a section to that policy saying that it violates the policy to do anything that will manipulate generative AI results. Includes one of the most effective ways to manipulate generator AI, which is placing recommendations on the pages that AI is citing before they give a response to the user.

So most often this means one of two things: placing comments on sites like Reddit, or paying publishers to recommend your product or service in their articles.

Google saying that doing either of these things now put you at risk of a penalty, meaning Google could stop recommending your brand.

The problem for Google, however, is that it's really hard to detect this. How could Google's algorithm possibly know if a recommendation was placed by you or if you paid the publisher to place that recommendation?

Sure, they could use pattern matching and probably get it right. More than half the time. But they'd still get a lot of false positives, which means they'd be penalizing businesses that did nothing wrong, and they'd be making their search results worse for the users.

And there's more bad news for Google, because you don't have to egregiously spam recommendations across the internet for this to be affected.

Google tends to site the same pages and posts over and over again, and so just getting a few surgically placed recommendations can have a huge impact.

In the most extreme case of this I've seen, we were able to place a recommendation for one of our clients on a page that was cited on nearly every search for their service. And from that one recommendation placed on one article, it went from being recommended in 20% of the prompts we were tracking to 40% of the prompts we were tracking.

The article itself looks exactly the same as before we paid them for the recommendation. It just now lists our clients as number one instead of another business.

So if you're using an automated tool or service to spam recommendations about your business across the internet, you might want to think twice.

But from my point of view, surgically placing targeted recommendations for your business on the key pages that AI is already telling you it trust, that's completely safe.

Just like link building has always been a pillar of SEO, recommendation building is a pillar of GEO, or what? I would just call SEO. Now that all search is becoming AI search.

Does Google penalize GEO tactics? Only if you spam. One recommendatio...


Watch this. Go to Google Search Console, click performance, then search results. Click the average position box to turn it on. Sort by position and scroll until you find keywords ranking between 11 and 20. Find the keyword with the most impressions and click on it. Then click pages to see which URL is ranking. Now go to AnswerThePublic, type in that keyword, pull the top ten questions people are asking. Atom has H2s on your page with real answers from your actual experience. Now your page covers everything searchers want to know and you may be able to jump to the first page. That's the SEO if you want our help rank and I.

Your website is closer to page 1 than you think 😳 Comment "SEO" and I...


Go to Google, type in your service, and look at your top competitors. Then go to Clawed and give it those URLs. Ask it to scrape the pages and identify what you could add to your page to make it more unique or valuable. Then paste your page and have it compare them.

Compare a service page with leading competitor pages to identify potentially useful additions. The creator presents a workflow for comparing a service page with top-ranking competitor pages to identify potentially useful or differentiating additions. Main topics: competitor-analysis.


Go to Google Analytics, click Reports, then Acquisition, then Traffic Acquisition. Change the dimension to Source/Medium and enter chatgpt.com. Then open Engagement, go to Pages and Screens, and add a filter where Session Source contains ChatGPT.

Filter Google Analytics reports for sessions attributed to ChatGPT referral traffic. The creator describes using Google Analytics to isolate traffic attributed to chatgpt.com and inspect which site pages received those sessions. Main topics: google-analytics.


Everyone's talking about loop engineering, but most people don't understand why and how it works. Most people don't realize that developers are using at the ship features eight time faster, and it's not because they can code more. They stop prompting their AI and are using loop system in order to prompt for them. Here's how it works right now. When you use a coding agent, you type in a prompt and then read the output, and you type the next prompt. You're basically waiting at every step in our huge bottleneck. Loop engineering means you build the system that finds the work, hands it to an agent, checks the result with the real test, records what happened, and decides the next move on its own. You design it once in, the system, prompts the agent from that point forward. But you need four things in place before you build one. The task has to repeat at least weekly. You need an automated check that can fail bad work without you being in the room. You need a state file so that runs resume instead of restarting. And you need a hard stop so that the loop does not burn tokens forever. Then the loop system is built with five pieces. An automation that fires a loop from a scheduler event. A skill file that stores the project context so the agent does not start from zero at every cycle. A state file that records what the loop did. So that the next run picks off where the last one left off. Connectors to MCP that let the loop open. PRs they tickets and pay you on Slack and sub agents that split the writing from the checking...

Everyone's talking about loop engineering, but most people don't understand why and how it works.

Most people don't realize that developers are using at the ship features eight time faster, and it's not because they can code more. They stop prompting their AI and are using loop system in order to prompt for them.

Here's how it works right now. When you use a coding agent, you type in a prompt and then read the output, and you type the next prompt. You're basically waiting at every step in our huge bottleneck.

Loop engineering means you build the system that finds the work, hands it to an agent, checks the result with the real test, records what happened, and decides the next move on its own. You design it once in, the system, prompts the agent from that point forward.

But you need four things in place before you build one. The task has to repeat at least weekly. You need an automated check that can fail bad work without you being in the room. You need a state file so that runs resume instead of restarting. And you need a hard stop so that the loop does not burn tokens forever.

Then the loop system is built with five pieces. An automation that fires a loop from a scheduler event. A skill file that stores the project context so the agent does not start from zero at every cycle. A state file that records what the loop did. So that the next run picks off where the last one left off. Connectors to MCP that let the loop open. PRs they tickets and pay you on Slack and sub agents that split the writing from the checking. Because a model that grades its own work will always think that it's correct.

You can start today with building a simple loop. The I failure triage is the best first loop every night. It scans your test failures, classifies each one, draft fixes for the easy ones, and escalates the rest to you.

And here are the two traps that burn most people. A loop without a real gate is just an agent agreeing with itself on repeat. And the faster the loop ships code that you did not write, the bigger the gap between what your repo has and what you actually understand.

I created a complete 10-step roadmap to Learning Loop Engineering. If you want it, just like the video and comment step, and I'll send it to you. For advice on making money and running your business with tech and AI.

Loop Engineering for Beginners #ai #tech AI productivity tools are most useful when tied to a repeatable workflow such as dictation, browser control, automation, or content operations. Main topics: AI productivity and automation tooling.


Go to your Google Business Profile, click Performance, and scroll down to Searches. Review the phrases reported there, pick the top five, go to Services, add any relevant phrase that is not already a service, and write a description for each with your location in it.

Use Google Business Profile search data to identify potentially missing relevant services. The creator suggests using search phrases reported in Google Business Profile performance data to identify possible additions to the profile's services. Main topics: google-business-profile.


What's the fastest way to show up higher on Google Maps? Okay, a lot of people don't know this, but there's a secret menu inside your Google Business profile that you need to fill out. Go to edit services, add your service, but then go back into the service and add a description. That description should include what service you do, the keywords you want to rank for, as well as where you're actually based. That's how you rank higher on Google Maps.

Go check your Google business profile right now 😲 Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.


Here's what bloated looks like. Five CTAs above the fold competing for attention. Sticky navigation, sticky chat widget, exit intent pop-up the second someone moves their mouse. Cookie banner blocking a third of the screen. The page is a casino floor. The visitor literally can't find the one action you want them to take because the page is shouting 9 things at once. This happens because every team added their widget and no one ever cleaned it up. The fix: one goal per page. One primary CTA. Every element either helps a visitor take one action or it gets removed. That's the filter.

Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits. Main topics: Technical SEO and site architecture hygiene.

Most bloated pages aren't a design problem. They're a committee probl...


Alright, same with me. Whole of Twitter is talking about it. And I've seen it as well. Everyone's talking about it on Twitter, which is like the Codex usage limits. Now, recently, Codex has been amazing because the amount of usage limits they give you versus Claude Code is like next level. There's no comparison. But recently, over the last couple of weeks, the usage limits have been just so terrible. I don't know what. No, I don't know what's going on. Does anybody know what's going on? Because I've had to upgrade the pro plan from the five times to the 20 times plan, which is a lot of money. And, um, I just don't know if there's anyone that's got an answer. Is it a problem or is it that they've changed what you can actually use? It doesn't seem to be like any clear answer, so if anyone knows, let me know in the comments.

Replying to @alex yarosh does anyone have any clear answers on this. ...


This guy is using his own subreddit to game Brave Search, then to game Claude, which people suspect uses Brave. I am ranking No. 1 in Brave with my own subreddit, so here's his own subreddit with his name. The post is top 4 best Google indexing tools, searching on Brave, best Google indexing tool. It's naming his. Then with Claude asking, what's the best Google indexing tool? His is one of the ones that's mentioned. Jasper Nissen is well known in SEO if you want to learn more. And you can get my own method of SEO at Compact keywords.com.

This guy is using his own subreddit to game Brave Search, then to gam...


Watch this. If you go to your Google business profile, click edit profile, find business categories, then go to the Chrome store, search GMB spy, download it, go to Google maps, search your service, find a competitor, steal their categories, and add the ones you're missing. You can show it for more searches, and it takes two minutes. Comment SEO if you want us to look at your page.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Rank higher on Google Maps with this 30 second Google Business Profil...


A major e-commerce retailer had car abandonment problem. They brought in a UX researcher named Jared Spool to find out why. What he found stopped everyone in the room. 45% of their customers had multiple accounts on the same site, and they can remember which one they'd use. Password reset requests were hitting hundred and sixty thousand per day. One register button. That was the entire problem. It sat between the customer and the purchase. And millions of people just left. They removed the register button, replaced it with one word: continue. Added one line: "You don't need a create account to make purchases on our website." Sales went up 45%. 15 million extra in month one, 300 million in year one. Was the register button legally required? No. Required by a payment processor? No. It was inherited UX from a different era. And it cost him 300 million before someone finally asked: why was it there? So how much is your version of that button worth?

Pricing perception changes when the same price is framed by unit, frequency, comparison, or visual presentation. Main topics: Pricing presentation and framing.

Jared Spool audited a major retailer and found one thing killing conv...


Reddit suspensions are going crazy. The theory is there's a behind the scenes update where Reddit implemented some automated filters to combat spam, but it's hitting really hard. Here's Reddit's auto mods blocking spam. This is what people don't realize. Reddit is the second most clicked site in Google. It is abused non stop. If you Google best Austin plumber, what do you see below the map right here? Reddit plumber recommendations. Here's another Reddit thread. It's crazy. You can bet this influences AI too. Reddit discussions are constantly cited by ChatGPT, by Gemini, by all the major LLMs. People have gone hard trying to game Reddit. This is the result. But if you do want to game Reddit, make sure your keyword is at the beginning of your post title.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Reddit suspensions are going crazy. The theory is there's a behind-th...


Google just gave away their new ranking playbook at their annual conference. Three signals matter now, and almost no one's paying attention. The future of search is AI-generated answers, intelligent search agents, and dynamic results built in real time, which means getting cited by AI is now more important than ranking on Google. And this isn't theoretical. Our own research shows that in some cases, AI traffic is already driving up to 17% of e commerce sales. And the ones coming from AI have a higher lifetime value than the ones coming from traditional search. The signals that drive AI citations are almost nothing like what work for SEO. There are three that matter the most. No. 1, freshness. AI doesn't trust stale information. Two, structure headers, Liz clean code, AI read structure first. Three, clarity, direct specific language. No fluff, no clever marketing copy. So here's what you gotta do, and it's actually quite simple. First, check whether AI tools are actually citing you. Right now, you can go to Uber. Sass. Com and see if your brand even shows up when people ask about your category. If you're not in the answer, that's your starting point. Then you audit your top 20 pages, rewrite the fluff out of your coffee, refresh it every 30 to 60 days, add schema and headers so AI can parse what you're saying. The markers that are ignoring this are going to wake up six months from now and wondering why their traffic's disappearing. The ones that act now will own the next era of search.

Business execution improves when operators stay close to users, shorten planning loops, and convert repeated work into visible compounding progress. Main topics: Business operating loop.


OpenAI just announced ChatGPT 5.6. I wanna talk about what we know so far and help you decide if you need to start thinking about switching over from Claude or Gemini. They've actually announced three 5.6 models: Soul, Terra, and Luna. None of them are publicly available yet, so we just have to go off of what OpenAI has released about each of the models. From what we know, it looks like Terra will be about as capable as ChatGPT 5.5 at half the cost. And of course Luna will be even faster and cheaper, but not as capable. This is one area where I think OpenAI is legitimately winning against Anthropic. Anthropic continues to put out smarter and more capable models, but always at the same or higher cost than their previous models. Everyone who's serious about AI right now wants to use Anthropic's models, but the elephant in the room is that it's getting harder and harder to afford them. OpenAI is addressing this head on. While 5.5 isn't as capable as Anthropic, Fable, or Mythos, it's about as good as Opus 4.8. And if 5.6 Terra is just as good at that at half the cost, a lot of people are gonna be switching over. But of course, OpenAI is not comfortable being just the cheaper version of Claude. And it's very clear from their announcement they're trying to position 5.6 Soul as comparable to Mythos. However, so far I'm not convinced. There's two problems with OpenAI's announcement that make it unconvincing. One is, so far they've only shared a handful of benchmarks. As we all know, the model makers always pick the benchmarks where their model does the best...

OpenAI just announced ChatGPT 5.6. I wanna talk about what we know so far and help you decide if you need to start thinking about switching over from Claude or Gemini.

They've actually announced three 5.6 models: Soul, Terra, and Luna. None of them are publicly available yet, so we just have to go off of what OpenAI has released about each of the models. From what we know, it looks like Terra will be about as capable as ChatGPT 5.5 at half the cost. And of course Luna will be even faster and cheaper, but not as capable.

This is one area where I think OpenAI is legitimately winning against Anthropic. Anthropic continues to put out smarter and more capable models, but always at the same or higher cost than their previous models. Everyone who's serious about AI right now wants to use Anthropic's models, but the elephant in the room is that it's getting harder and harder to afford them.

OpenAI is addressing this head on. While 5.5 isn't as capable as Anthropic, Fable, or Mythos, it's about as good as Opus 4.8. And if 5.6 Terra is just as good at that at half the cost, a lot of people are gonna be switching over.

But of course, OpenAI is not comfortable being just the cheaper version of Claude. And it's very clear from their announcement they're trying to position 5.6 Soul as comparable to Mythos. However, so far I'm not convinced. There's two problems with OpenAI's announcement that make it unconvincing.

One is, so far they've only shared a handful of benchmarks. As we all know, the model makers always pick the benchmarks where their model does the best. And two, on some of the benchmarks, they don't even show where Mythos is. And when they do show where Mythos is, it's Mythos preview, which is a model that's over two months old now.

Don't get me wrong, ChatGPT 5.5 is already a great model, and it looks like 5.6 Soul is going to be a significant jump up. But if it were truly comparable to Fable or Methods 5, I think it would be much easier for OpenAI to demonstrate it.

In their announcement, opening, I also spent considerable time talking about how they're cooperating with the United States government to mitigate any cybersecurity or biological weapon risks. Seems like this might become the new normal, at least until we find a better way of verifying the safety of these powerful models. But also it just felt like OpenAI was trying to prove that Anthropic's not the only one with a big scary model.

For now, though, it really feels like Anthropic has a significant lead on the most capable frontier models. Of course, anything could happen, but I don't see anyone catching up to them anytime this year. OpenAI might be winning on cost, but keep in mind if you're paying for a subscription to either ChatGPT or Claude, you're getting a subsidized rate. You're only paying between 4 and 12% of the actual usage cost.

If the work you're doing can be done inside of one of these subscriptions, I still think Claude is currently the best choice. And if you're doing big, important, ambitious projects and you need the smartest model, then you need to be using Claude right now. And it looks like we'll be getting Fable 5 back any day now.

Should I switch from Claude to ChatGPT 5.6? My honest take after goin...


AI skill just tricked 26,000 people into potentially getting hacked. We're talking files, emails, company systems, everything. This is a massive vulnerability with AI at the moment, so you need to know about it, and I'm gonna explain how this very simple hack works. As you probably know, an AI skill is an instruction file to make an AI like Claude or ChatGPT be able to do one specific job the same way every time. They're very useful for anyone using AI for work, and they're easy to create and easy to share with other people on the internet. Well, a security firm called AIR wrote a fake one called Brand Landing Page, which promises to build you a really nice landing page using Google's new Stitch tool. No design skills needed. So that's exactly the kind of thing that marketers would grab and install. And they added this skill to one of the big skill marketplaces on GitHub, so it looks credible. And yeah, people installed it, and on the face of it, there's nothing sketchy in the instructions themselves. That's why it would have passed any security scans or checks. But in the instructions, it told your AI to follow a link to Google's setup instructions for Google Stitch. But instead of including the direct link to Google's website, they bought a custom domain that looked legitimate and then forwarded that to Google's instructions...

AI skill just tricked 26,000 people into potentially getting hacked. We're talking files, emails, company systems, everything. This is a massive vulnerability with AI at the moment, so you need to know about it, and I'm gonna explain how this very simple hack works.

As you probably know, an AI skill is an instruction file to make an AI like Claude or ChatGPT be able to do one specific job the same way every time. They're very useful for anyone using AI for work, and they're easy to create and easy to share with other people on the internet.

Well, a security firm called AIR wrote a fake one called Brand Landing Page, which promises to build you a really nice landing page using Google's new Stitch tool. No design skills needed. So that's exactly the kind of thing that marketers would grab and install. And they added this skill to one of the big skill marketplaces on GitHub, so it looks credible.

And yeah, people installed it, and on the face of it, there's nothing sketchy in the instructions themselves. That's why it would have passed any security scans or checks. But in the instructions, it told your AI to follow a link to Google's setup instructions for Google Stitch.

But instead of including the direct link to Google's website, they bought a custom domain that looked legitimate and then forwarded that to Google's instructions. But once 26,000 people installed the skill, they changed where that custom URL forwarded to, and you guessed it, they pointed it at a fake copy of Google Stitch instructions, which also contained a malicious instruction to the user's AI, which basically said, download and run this script and Hoover up all the personal information from the computer of the user.

But, of course, they're a security firm, and they were just proving a point. So they just collected email addresses. But because a lot of users give their AI access to literally everything on their computer, it could have collected anything. Documents, passwords, photos, anything.

So before you install any AI skill or plugin, check these three things. Who made it? Do you trust them? Secondly, what it connects to. Like, does it connect to your Gmail, Dropbox, things like that? And is there valuable stealable information in those tools?

And thirdly, whether the skill pulls anything from a website. And if it does, and it really needs content from that website, what I would do is just go and copy the content from that website, paste it into your skill, and delete the link, and then save it. And there you go, you've got a skill that doesn't potentially get tricked by malicious websites.

This AI skill just tricked 26,000 people into giving it control over ...


Watch this. If you go to Google Search Console, click performance, search results, you'll see this button that says get more details on your site's performance. Click open report, and you'll unlock this new tab called generative AI. Now you can see how much you're showing up in AI overviews and which pages are showing. See if you have it, and if you want our help showing up in AI results, comment SEO.

Google Search Console can expose a generative AI report that shows AI overview visibility and which pages are showing. Main topics: Google Search Console AI visibility reporting.

See EXACTLY how much AI is showing your business 👀 Comment "SEO" and ...


Add these 19,000 negative keywords to your Google Ads or you're wasting money. Every other city in America. Even with geotargeting set, your ads can still show up for searches in other cities. Someone in Dallas searching Plumber Chicago can trigger your ad and you pay for the click. But don't actually type out 19,500 cities. Search US cities negative keyword list. There are pre-built CSVs, they're free online. Download one and go to Google Ads. Under tools, hit shared library and exclusion lists and you can upload it there. Done, and if you want our help, comment SEO.

Local-service Google Ads accounts can prevent irrelevant city-intent clicks by adding broad U.S. city lists as negative keywords. Main topics: Google Ads local negative keywords.

Your Google Ads are paying for the wrong cities 🚨 Comment "SEO" and I...


If I had to start from scratch today, this is the exact order that I would follow to start ranking my business in AI. So first, people decide in AI before they ever even hit Google. Now, so you've really gotta understand how Google actually works, which is by formulating a decision based on the terms ranking. So what that means is you've got to stop chasing one keyword. You need to own the whole topic. The thing that you need to do as well is build proof on your site and get mentioned off it. So if you say something on your site like next day service or next day delivery, ideally you have reviews saying, I love getting next day service or next day delivery. Another thing to learn really fast is to do work on a live, real website. So just making sure you have good information gain. So the difference between what AI already knows versus new information you're giving it, and just testing things on your actual website, is solid to pick up quickly. And the last thing is keep it freaking simple, guys. If you have the answer to the question that the user wants, you need to put that in the first 100 words of text, or else it's just buried and AI is not gonna find it, and therefore you're not gonna get found in AI.

AI search visibility depends on owning the whole topic, supporting site claims with proof, testing on a real website, and answering the user's question early in the page. Main topics: AI search ranking fundamentals.

If I started from scratch today, this is the exact order I'd follow s...


Most products make the customer earn their value before they deliver it. Verify email, set up your profile, watch the tutorial, pick a plan, import your data, and then maybe you get to see what the product actually does. The whole sequence was designed around what the company needs, not around what the customer needs to feel confident. Domino's gives you pizzas in 10 taps. You feel good immediately. That's a model. Deliver the core value first, ask for the commitment after.

Social growth depends on repeated useful content and distribution mechanics rather than posting without a clear value reason. Main topics: Social content value and distribution.

Most products make users jump through hoops before delivering a singl...


This is wild. It looks like Google is going to slap an AI chatbot on every business on Google. Native messaging is coming back to Google business profiles, but now with an AI agent that answers questions based on your business profile and your website. There's also this section saying message ads are coming. And knowing Google, competitors will probably be able to buy ads in your chat messages. And it kind of looks like you can't turn it off. Reddit is pissed. So just in case we can't opt out of this, here's what you need to know. Number one, ensure your website and Google business profile are accurate and comprehensive because that's where the AI will pull its answers from. Two, start drafting this welcome message and conversation starters. And most importantly, number three, plan to watch this closely because it is guaranteed that it'll say totally wrong things about your business. Save this post so you're ready when it launches and let me know. Would you trust an AI to answer questions for your business?

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Google is bringing back GBP Messaging - with an AI chatbot for your b...


This guy wrote on LinkedIn: “Okay, guys, just informing everyone I’m the world’s most renowned AI visibility expert. Thank you for your attention to this matter.” Then he shares that same day, Google’s AI Overview calling him the world’s most renowned AI visibility expert, citing the LinkedIn post. What? Then doing more independent research to explain why he’s the world’s most renowned AI visibility expert. Here’s what people don’t realize: the most clicked sites in Google are user-generated content — YouTube, Reddit, Facebook, Instagram, TikTok, LinkedIn, X. It is very common to use your keyword at the beginning of a social media post, then quickly see your post cited in an AI Overview or even ChatGPT. Then, if you want these posts to stick around for longer, you build backlinks to them to say these posts are important. But it’s just crazy that this worked. Save years learning SEO that gets recommended by AI, that specifically targets paying customers, users, and warm leads calling you up at compactkeywords.com.

Social and user-generated posts can become visible citation surfaces in AI search results, but self-asserted claims need trust review and corroboration before being treated as... Main topics: AI Overview source footprint.

This guy wrote on LinkedIn, "Okay, guys, just informing everyone I'm ...


The tip you gave me was so good. Wasn't that good? Yes, it was. Tell them what you told me. Okay, go to findquestions. Com and type in what you sell. That's gonna give you a list of questions that your customers are actually asking. Take that question, then go to ChatGPT and use this prompt. I'm writing a blog post answering and then pacing the question. Ask me anything you need to know in order to write a blog post that is truly helpful and unique, that pulls my expertise, experience, case studies, etc. Keep it limited to 10 questions and ask me them one at a time. That's gonna write you a blog post that's more likely to rank than 99% of anything you're gonna do yourself. Bye.

He’s such a genius 😏 The creator recommends turning a customer-question prompt into a short, one-question-at-a-time interview that elicits expertise, experience, and case-study material; the... Main topics: answer-ready-service-page-checklist.

He’s such a genius 😏


Watch this. If you go to your Google Business Profile, click edit and go to categories. Look at your primary and secondary categories. Download the G m V Spy Chrome extension. Then open Google Maps and search your service. Open the extension and look at their categories. If their primary is different from yours, that's super important to get fixed cause it's a huge ranking factor. And now you can see their secondary categories. So add any of those that you're missing. Comment s E. O. For more help ranking higher.

The creator recommends auditing a Google Business Profile's primary and secondary categories and comparing them with categories used by relevant competitors; the source's... Main topics: google-business-profile-visibility-audit.

This ONE setting decides who ranks #1 on Google. Comment "SEO" and I'...


NEW FEATURE - See If AI Is Recommending You 👀 If you go to Google Sea...


If you're wondering whether your business needs to be prioritising AI search visibility, this tip from Cannes Lions is really gonna help you. I was watching a talk yesterday at the Semrush Villa and someone was saying about how not every business needs SEO. If your customers are not using search engines to find you, then why would you need to be visible? And this same thing can be applied specifically to AI search. So is your business the kind of business that would be recommended by AI search tools? You know, now, in the data that's been coming out over the last year that people are increasingly using AI search to discover products and find service providers. But you don't see as much of this with local business searches. People are still going to Google and they wanna see the local map pack results. The example from the talk that I saw was about how B2B SaaS tools. Often people aren't using search engines to find these tools. It tends to be more like a brand awareness thing. So when you're in the industry, you are just aware of the tools. What you really need to do is dig deep with your customers. You need to think, are they the demographic or person that is using LLMs? Or are they more the sort of people that are going based on referrals, socials, or paid media? Don't let yourself get wrapped up in all the noise of this if it's not something that's actually gonna benefit your business.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

Everyone’s obsessing over AI search visibility but does your business...


Here's everything you missed from the last three months. SEO edition. No. 1, Google just gave us the ultimate shortcut to rank No. 1 in AI mode and AI overviews with preferred sources. No. 2, you can now just prompt Gemini to update your Google Business profile. No. 3, Google is now being forced to tell you before they make any changes to ranking algorithms. And 20 more huge things that happened. Save this post and let me know if you want a link to the full list with all the details.

Here are 3 major local SEO developments you missed from the last 3 mo...


You know that over 50% of WordPress websites are dangerously out of date? So if you're a business owner and you run a WordPress website, you're gonna wanna listen to this. So WP Beginner have reported that over 52% of WordPress websites are running outdated versions. This leaves them totally vulnerable to security breaches and hackers. Imagine losing all of the hard work just because you missed a single update. Okay, so here's how to keep your site safe. So check for updates regularly. Visit your dashboard, and if you see any updates or notification like this, we got some work to do. Okay, so backup before updating. So always good practice to backup your site before you run any updates, just in case something goes wrong. Use your hosting's backups. Or if you're not sure, you can use a plugin like Updraft plus. Then just make sure you run the updates for WordPress, update your plugins, and update any out of date themes. Let's just make sure that you keep everything up to date using the latest version, and you wipe out any risk of vulnerabilities. So don't wait until it's too late. Make sure your WordPress website is up to date, safe and secure. Obviously, if you need any help just drop me a comment. And if you obviously like these kind of videos, make sure you like and drop me a follow.

Outdated WordPress core, plugins, and themes create security exposure; update after checking dashboard notices and taking a backup. Main topics: WordPress update safety.

Watch out for those out of date plugins. You want to make sure they a...


No one knows that Claude has hundreds of hidden commands that completely change everything. For example, at the start of your prompt, if you use /ghost, it's gonna strip away all of the AI giveaways, making you sound way more human. Then /l99, this will make Claude sound like a high level expert from any industry. /mirror makes Claude match its writing style with your sentence structures and vocabulary. /deepthink forces Claude to reason and question itself to give you the most accurate answer. Then my favourite, /godmode. This gives you the most in depth detailed and most complete answer that Claude can possibly give you. Now just comment PROMPT and I'll send you the full library and exactly what they do.

The best Claude hidden prompts that actually change how you use it. A...


If you're a local business that can't yet afford an SEO agency or a consultant, this month Google's Gemini is connecting to Google Business Profile. You connect to Google Business Profile, then it analyzes your GBP, tells you everything to fix what you need to do. Real time profile updates, review management, alerts, even recommendations with pricing, with positioning, understanding customers. The potential is huge with this. And connect your Google Business Profile to Google Analytics. This is new from Google Analytics. You can now link your Google Business Profile directly to Google Analytics. Track local interactions, calls, bookings, direction clicks right in Google Analytics for a complete cross channel view of your performance. Directions on how to do this right here. Save years learning SEO that gets paying customers users warm leads. Calling you up at compactkeywords.com.

Google Business Profile can be linked with Google Analytics to track local interactions such as calls, bookings, and direction clicks. Main topics: Google Business Profile analytics.

If you're a local business that can't yet afford an SEO agency or a c...


Most people don't realize that Stanford built a method called STORM that gives you answers on Claud with PhD level research results. This is how you build the entire thing in Claud with four prompts. Prompt 1 is the heart of the method. When you usually ask, Claude, tell me about X, you only get one perspective. What you don't get is a practitioner who works with that topic every day, the skeptic who thinks the mainstream view is wrong, the economist who follows the money, the historian who has seen the pattern before, and the academic who actually read the studies. So instead of asking one question, you created sales so that every time you ask a question, Claud simulates all five of those perspectives at the same time. For each one, you ask, what is their core position? What? What is the strongest evidence supporting their view? What is one thing they would tell you that no other perspective would? That single prompt catches blind spots that having one perspective never would. Prompt two. You take those five perspectives and ask claw to map out where they fight. Where did two or more perspectives directly contradict each other, which perspective has the strongest evidence and which one has the weakest? And what did all the perspectives agree on? What none of the perspectives address? Because this is the most valuable finding in the entire research. Prompt 3 you tell Claud to synthesize everything into a research briefing...

Most people don't realize that Stanford built a method called STORM that gives you answers on Claud with PhD level research results. This is how you build the entire thing in Claud with four prompts. Prompt 1 is the heart of the method.

When you usually ask, Claude, tell me about X, you only get one perspective. What you don't get is a practitioner who works with that topic every day, the skeptic who thinks the mainstream view is wrong, the economist who follows the money, the historian who has seen the pattern before, and the academic who actually read the studies. So instead of asking one question, you created sales so that every time you ask a question, Claud simulates all five of those perspectives at the same time.

For each one, you ask, what is their core position? What? What is the strongest evidence supporting their view?

What is one thing they would tell you that no other perspective would? That single prompt catches blind spots that having one perspective never would. Prompt two.

You take those five perspectives and ask claw to map out where they fight. Where did two or more perspectives directly contradict each other, which perspective has the strongest evidence and which one has the weakest? And what did all the perspectives agree on?

What none of the perspectives address? Because this is the most valuable finding in the entire research. Prompt 3 you tell Claud to synthesize everything into a research briefing.

A one paragraph co summary the five key findings ranked by reliability, one connection that only shows up when you look at all five of the perspectives together, and one specific actionable thing that you should do differently based on the evidence. Part 4 is the peer review you tell Claud. Essentially grade its own work, rank each fighting on a 1 to 10 confidence scale, identify the weakest claim, and check for bias in which perspective dominated the synthesis.

I created a detailed guide with the exact prompts to build this out, along with a skill that you can use in order to answer this for future questions. Just like the video and comment storm and I'll send it to you. For more ways to make money and run your business with tech and AI.

A STORM-inspired prompt workflow can reduce blind spots by having Claude simulate practitioner, skeptic, economist, historian, and academic perspectives before conflict... Main topics: Multi-perspective AI research prompts.

How to make Claude research like a pHD using Stanford STORM method #a...


We audit hundreds of Google Ads accounts and the biggest mistake that we see so many brands making is that they're not optimising their shopping feed Think about it Let's say you want to buy a new drink bottle. You go to Google to see what's available and the first thing that comes up is all the Google Shopping products. From our experience, About 70% of all Google sales come from this section alone But the problem is that so many brands haven't actually gone into their Google Merchant Centre account and optimised their feed correctly. You must make sure that all your titles match the search category and that your descriptions are keyword-rich and hit all the key attributes of the product. And that's what will push your ads past your competitors and straight to the top of targeted search And then as Agentic shopping becomes more popular you'll start to show up in LLMs like Chat GPT, which is the future of shopping

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Avoid this Google Ads mistake and watch your sales skyrocket! 🚀  #goo...


If you wanna see how often your business comes up in AI search, good news, cause Google are finally rolling out their beta. This is a preview that I've managed to get access to. This will tell you over the past 6 months how many times your business has come up in AI search. You can see your different pages, each page, how many times that's getting an impression, different countries, where they're coming from, even the devices, whether it's mobile, desktop, or tablet. This is great because you can finally see if you are owning in AI search or getting owned. If you wanna find out how to own, follow along cause I've got tons of tips.

Google is finally letting you see exactly how often you show up in AI...


This is how you can sync and link all the information from Google Search Console into your Google Analytics. Inside of Google Analytics on the left hand side, go click on admin. Then you're gonna see your product tools and information that you can link over there. Go look for Google Search Console tools, click that over there, make sure obviously that your Search Console is set up, press one or two buttons, sync it, and then it's done. Now all you have to do is go back into Google Analytics under reports and you're gonna see that there's a section now that says Google Search Console. This is gonna help you so much because you can see all your SEO efforts and the queries that people are actually typing onto Google that have led them to come to your website. This is really, really a great feature and I suggest that you go do it straight away if you're serious about SEO.

How to Connect Google Search Console to Google Analytics and Import S...


If I were just starting SEO today, this is one of the first free tools I would install. It's called detailed and it's hands down one of my favorite Chrome extensions. So take something like a simple Denver plumbing website. I just hit the little d and then I get all of this detail. I can see the title tag, the meta description. I really like the word count. Give me a sense of how many words are on this page. And click up here and I can see all of the headings on the page. So you can see right out of the gates, that's not a very good H1. I can see all the different H2s on the page and the different headings on the page. Some of these are not very good at all. I love to look at the images. You can see that so many of the images are missing. The alt tags, internal links versus external links. I can see all of those on the page. The social sharing image for the page. So if this page was shared, then you'd see this image and tons of other details. It's simple, it's free, and it's one of those tools that makes quick SEO checks way easier.

AI productivity tools are most useful when tied to a repeatable workflow such as dictation, browser control, automation, or content operations. Main topics: AI productivity and automation tooling.

If I were just starting SEO today, Detailed is one of the first free ...


If SEO is part of your marketing strategy but PR isn't, you're doing it wrong. I'm at Cannes Lions with Semrush at the moment. This is something that everyone is talking about. In a nutshell, backlink building is out and third party authority building is in. Because this is how you increase your mentions from AI Search. And I'm not just talking about ChatGPT and Claude. I'm also talking about Google's AI Overviews and AI Mode. They're looking way beyond your website now. So it isn't actually about whether your website is linked to and how much authority that site has. It's about brand mentions. You don't even need a link. And the best way to do that is with a digital PR campaign. We're talking consistent messaging being everywhere that your brand should be. So if there are industry specific websites, for me, it could be things like Search Engine Journal or Search Engine Land. But it also includes sites that have got user generated content. So obviously you've got things like socials, but also review platforms. Because when someone asks AI, like who is the best brand to buy t shirts from, AI is gonna look at the review platforms to see who's got the best reviews, what customers are saying about them, and ultimately that is gonna give them a much more informed answer than whether or not you've got like a million back links to your t shirts page. That's just not how this is working anymore. So if you're currently investing budget in link building, the best thing that you can do is take that budget, invest it in PR...

If SEO is part of your marketing strategy but PR isn't, you're doing it wrong. I'm at Cannes Lions with Semrush at the moment. This is something that everyone is talking about.

In a nutshell, backlink building is out and third party authority building is in. Because this is how you increase your mentions from AI Search. And I'm not just talking about ChatGPT and Claude. I'm also talking about Google's AI Overviews and AI Mode. They're looking way beyond your website now.

So it isn't actually about whether your website is linked to and how much authority that site has. It's about brand mentions. You don't even need a link. And the best way to do that is with a digital PR campaign.

We're talking consistent messaging being everywhere that your brand should be. So if there are industry specific websites, for me, it could be things like Search Engine Journal or Search Engine Land. But it also includes sites that have got user generated content. So obviously you've got things like socials, but also review platforms.

Because when someone asks AI, like who is the best brand to buy t shirts from, AI is gonna look at the review platforms to see who's got the best reviews, what customers are saying about them, and ultimately that is gonna give them a much more informed answer than whether or not you've got like a million back links to your t shirts page. That's just not how this is working anymore.

So if you're currently investing budget in link building, the best thing that you can do is take that budget, invest it in PR. Either get an SEO team that know what they're doing with PR, or hire a PR team too. This is just how it works in search now. And if you don't adopt it, you're gonna get left behind.

If you want to boost your brand’s AI search visibility, you need to b...


Here's how to steal your competitor's Google ads in 30 seconds. Open the Google Ads Transparency Centre, type in your competitor's website, not their business name, set the country to U. S. So you only see ads that ran here and now you'll see every ad they're running right now. Here's what to look for. First, the offer they repeat over and over like a free inspection or money off the first job. If you keep seeing the same deal, that's the one making a money to the ad they've run the longest. Nobody keeps paying for an ad that doesn't work. So old is gold. Now go beat that with a better offer and win and comment s U. O. If you want our help and we got you.

Google Ads Transparency Center can be used to inspect competitor ads; repeated offers and long-running ads are practical signals for what may be working. Main topics: Competitor Google Ads offer research.

Steal your competitor's Google ads in 30 seconds… 🤫 Comment "SEO" and...


Most people don't realize that you can build a full working AI agent in Claude without needing to write a single line of code: the chat research agent. Open Claude projects and create a new project. In the system prompt, paste the workflow that tells Claude to execute five steps automatically without stopping between them. Step 1: research a topic and find the latest sources. Step 2: pick the most interesting angle. Step 3: build a detailed outline. Step 4: write the full article at 2,000 and 3,000 words. Step 5: review it against quality criteria and fix anything weak. Now when you open that project and type something like AI agents for beginners, Claude will run all five steps in one shot and give you a complete polished article with just a few words. The co work file agent. Open Claude co work and point it at a folder on your computer. I put in my my Dallas folder, which is full of PDFs, and told it to read every single one, extract a five bullet summary from each, pull out the three most important action items, and then create one master document that combines everything sorted to date. And you can do this with any folder: files, contracts, reports, research papers, and client documents. The scheduled morning agent. This is the automated one that runs without you having to do anything. In co work, type slash schedule instead of a recurring task that happens every weekday at 7 a.m. You tell it to check your GB, to check for anything that came in after 5 p.m. yesterday, and sort it to three buckets: action required, FYI only, or can ignore...

Most people don't realize that you can build a full working AI agent in Claude without needing to write a single line of code: the chat research agent.

Open Claude projects and create a new project. In the system prompt, paste the workflow that tells Claude to execute five steps automatically without stopping between them. Step 1: research a topic and find the latest sources. Step 2: pick the most interesting angle. Step 3: build a detailed outline. Step 4: write the full article at 2,000 and 3,000 words. Step 5: review it against quality criteria and fix anything weak.

Now when you open that project and type something like AI agents for beginners, Claude will run all five steps in one shot and give you a complete polished article with just a few words.

The co work file agent. Open Claude co work and point it at a folder on your computer. I put in my my Dallas folder, which is full of PDFs, and told it to read every single one, extract a five bullet summary from each, pull out the three most important action items, and then create one master document that combines everything sorted to date. And you can do this with any folder: files, contracts, reports, research papers, and client documents.

The scheduled morning agent. This is the automated one that runs without you having to do anything. In co work, type slash schedule instead of a recurring task that happens every weekday at 7 a.m. You tell it to check your GB, to check for anything that came in after 5 p.m. yesterday, and sort it to three buckets: action required, FYI only, or can ignore.

For anything that needs action, it drafts a suggested response. Then it checks your Google Calendar for today's meeting and notes down who is attending each one. It saves everything to a morning briefing file on your desktop. Now every single morning when you wake up, there's gonna be a complete daily email briefing waiting for you.

I created a detailed step by step guide to help you build each one of these out. Just like the video and comment work and I'll send it to you. Follow for more advice on making money and run your business with tech and AI.

Three levels to building out your first AI Agent in Claude #ai #tech AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.


No one knows about this free dashboard that shows every AI chatbot accessing your site right now. The good news is too, it's completely free and takes 30 seconds to install. I use it on all the sites I ordered and build. So you can finally see what ChatGPT, Claude and Gemini is using and how many times are hitting your pages. So different requests, what pages are they breaking it all when they hit your robots dot txt rules. Here's how. If you sign up to Microsoft Clarity, it's totally free. You just paste the install script on your site, done. Then you open the AI Bot Activity Dashboard over here and you can see the number of requests per bot, share of your traffic, the unique pages requested and even the scrape verse referral ratio. So everything you need to know is if AI is actually paying attention to your site. This is the cheapest way to measure if your AI search work is paying off or not. Most analytics tools don't separate AI bots from human traffic. Clarity does and it's freaking free. So you can finally prove that concept and prove that you're being seen by AI crawlers. If you comment clarity, I'll DM you that install link just so you've got it all squared away.

The creator recommends using Microsoft Clarity's AI Bot Activity Dashboard to inspect bot requests by bot and page; bot activity is crawler-attention evidence, not proof of AI... Main topics: measure-ai-search-visibility.

No one knows about this free dashboard that shows every AI chat bot a...


AI Is not the end of SEO And I feel like people who are saying this just don't really get how search engines work. When people use a search engine, they are either searching for information or they're searching to buy something. They're searching for a business, whatever that might be. They're searching. Sure, if they were looking for information, looking to say find out what something is or how something works, and previously a website was ranking for that and getting the traffic, yes, obviously they are going to see an impact from AI Search. But when it comes to the real benefits of SEO, so certainly within the SEO. That I work in, which is for businesses them to make money from search engines. AI Search has, if anything, only given them more visibility and tools like ChatGPT and Claude Perplexity. They're taking away that monopoly that Google have had on search for so long. For example, some of the customers that we have that are now ranking on ChatGPT Claud, whatever, as well as Google have just seen an increase in revenue from this. Because now they've got visibility on multiple search engines, and because they're selling a product or a service, the search engines can't replace that. It's not like they can say, oh hey, ChatGPT Can sell you this cream now, so you don't need To go to this business. So I just don't get this narrative that's going around that AI Has unalived SEO Or whatever we gonna call it on this platform. Businesses care about how much money they make from search engines. We've now got more search engines to make them money. This is a good thing.

AI search can expand commercial visibility for businesses by adding discovery surfaces beyond Google rather than replacing product or service purchases. Main topics: AI search revenue visibility.

If you think AI has destroyed SEO, watch this. #websiteseo #aiseo #go...