Most small businesses need to be on Reddit at this point, and it looks like it's just gonna become more important going into 2026. For many industries, Reddit is the number one site referenced by large language models like ChatGPT before it recommends a specific business. This means that for a lot of prompts, the number one factor in determining if your brand is recommended by ChatGPT is whether or not you are present on these specific Reddit threads. But also traffic to Reddit itself continues to go up. So you can also get leads directly from Reddit. So I'm gonna give you a method where you can get leads from Reddit in just 15 minutes a day, or if that's too much time right now, in just a couple hours a month. If you or someone from your team can spare 15 minutes a day, then you're gonna wanna find a piece of software like a devvy AI. Or Redora. There's now hundreds of startups making this software that monitors discussion threads on Reddit and other sites. These tools will filter the conversations that are relevant to your product or service. So you don't have to spend time trying to find the discussions. They just show up in a feed and you can respond to them one at a time. Now when you respond, you wanna mention your brand and what you do, but you don't wanna promote your business. So I recommend starting your response with something like as the owner of or as someone who works at your business. And then you wanna describe your business using terms that you would like to rank for...

Most small businesses need to be on Reddit at this point, and it looks like it's just gonna become more important going into 2026. For many industries, Reddit is the number one site referenced by large language models like ChatGPT before it recommends a specific business. This means that for a lot of prompts, the number one factor in determining if your brand is recommended by ChatGPT is whether or not you are present on these specific Reddit threads. But also traffic to Reddit itself continues to go up. So you can also get leads directly from Reddit.

So I'm gonna give you a method where you can get leads from Reddit in just 15 minutes a day, or if that's too much time right now, in just a couple hours a month. If you or someone from your team can spare 15 minutes a day, then you're gonna wanna find a piece of software like a devvy AI. Or Redora. There's now hundreds of startups making this software that monitors discussion threads on Reddit and other sites. These tools will filter the conversations that are relevant to your product or service. So you don't have to spend time trying to find the discussions. They just show up in a feed and you can respond to them one at a time.

Now when you respond, you wanna mention your brand and what you do, but you don't wanna promote your business. So I recommend starting your response with something like as the owner of or as someone who works at your business. And then you wanna describe your business using terms that you would like to rank for. You might say something like, as someone who works at Elite Auto Shield, the number one window tinting shop in Orlando, Florida, here's what I've seen working in regards to your question. And then just provide a lot of value. If your comment truly provides a lot of value to this user, most subreddits will forgive you for mentioning your brand. And if you're doing this 15 minutes a day, you wanna focus on posts that have gone live in the last 24 hours. And you're just hoping that one of these will catch fire.

After your comment gets some upvotes, you'll get a ton of visibility through Reddit. And every once in a while one of these threads will get picked up by a traditional search engine and then be referenced by large language models. However, if you just have a few hours a month, I recommend focusing only on the threads that have already been picked up by search engines or large language models. To do this, you're gonna want a tool like peak dot AI. That's what I use to monitor the websites that large language models like ChatGPT look at before responding to prompts about your product or service. For most businesses, this is going to reveal dozens or even hundreds of Reddit threads that ChatGPT is regularly looking at before making a recommendation. And what you're gonna notice is most of these Reddit threads are a year old or older, so you're unlikely to be seen by the Reddit community adding a comment here, but you will be seen by the large language models. And on these older threads you can be a little more promotional, but I still recommend adding a lot of value with your comment. We're just starting to do this for clients and it's working really well, but I'd really love to hear what's working for everyone else.

ChatGPT recommends businesses from Reddit first. Here's how to get in those threads in 15 mins/day 🧵✨ #RedditMarketing #AIOptimization #SmallBiz The source says Reddit threads are often referenced by LLMs before business recommendations, making relevant brand presence strategically important. Main topics: Reddit / LLM citations, Reddit monitoring workflow.

Reddit / LLM citations
Reddit monitoring workflow


The problem that South African advertisers have on Facebook and Instagram, and I've seen this a lot with other developing countries that although the audience is huge, the people that can actually afford your services are minute. In order to try get that market of people that can actually afford your services, you have to filter your audiences correctly. Let me show you one way of doing it. When you create an ad in Facebook Manager, you gonna see your audiences. Now for this specific example, I've just chosen South Africans between the age of 30 to 60. Take a look at that figure over there. You can see potentially that your current audience is 12 million people. That audience is way too broad because majority of those people, I promise you, cannot afford your services. So this is how you can create a filter in Facebook. I want you to go into that search bar and type in South Africa. There are two filters that are gonna come up. The first one is South Africans who prefer high end value goods and the second one is South Africans who prefer mid and high value goods. I want you to go select those two. Once you've selected those audiences, take a look over here. Look at your potential audience, how much that is shrunk by. Your potential audience now is 2 million people. That's a big difference from 10 million. We do this for a lot of our advertisers in South Africa and the results Have dramatically improved. Go try it out yourself, and I'm sure you'll start getting better results.

Paid social reach can be misleading when a large audience contains only a small segment that can afford the offer. Main topics: Paid social audience affordability.

Improve Your Facebook Advertising in South Africa 🇿🇦  Facebook has hu...


The Department of justice's case against Google finally resolved after 5 years. Even though the court agreed that Google has a monopoly on search, they're not going to break them up. However, as an SEO, that's not why I found this case interesting. You see, this case forced Google to release a bunch of information of how they rank websites. We've Learned more about the inner workings of Google because of this court case than we have from any other source. So I want to talk about one thing that we just Learned as a result of this case. If you want a complete breakdown, I recommend Marie Haynes blog. I just want to dive into one part I found really interesting that I think a lot of people are overlooking. The biggest thing that this court case revealed is that user behaviour is a huge ranking factor for Google. In other words, Google is paying attention to which websites you click on after you do a search and also what you're doing once you land on the website. Google is using this data to determine what types of websites people tend to find helpful. And then if your website has the same qualities as websites that people tend to find helpful, it will tend to rank higher in Google. Before the DOJ case, SEO's had been arguing about whether user behaviour was a ranking factor. But because of several documents that were released early in a case, we've now Known for a few years that it is. Now, it might seem like this new information would make it easy for us SEO's to just trick Google into thinking that our websites are high quality and therefore rank them higher...

The Department of justice's case against Google finally resolved after 5 years. Even though the court agreed that Google has a monopoly on search, they're not going to break them up. However, as an SEO, that's not why I found this case interesting. You see, this case forced Google to release a bunch of information of how they rank websites. We've Learned more about the inner workings of Google because of this court case than we have from any other source. So I want to talk about one thing that we just Learned as a result of this case. If you want a complete breakdown, I recommend Marie Haynes blog. I just want to dive into one part I found really interesting that I think a lot of people are overlooking.

The biggest thing that this court case revealed is that user behaviour is a huge ranking factor for Google. In other words, Google is paying attention to which websites you click on after you do a search and also what you're doing once you land on the website. Google is using this data to determine what types of websites people tend to find helpful. And then if your website has the same qualities as websites that people tend to find helpful, it will tend to rank higher in Google. Before the DOJ case, SEO's had been arguing about whether user behaviour was a ranking factor. But because of several documents that were released early in a case, we've now Known for a few years that it is.

Now, it might seem like this new information would make it easy for us SEO's to just trick Google into thinking that our websites are high quality and therefore rank them higher. It turns out these specific systems are just a bit too sophisticated for us to game. Because they're based on machine learning, we don't know exactly what the systems are looking for when they're evaluating quality. In fact, even the engineers at Google don't know exactly what the factors are. However, the reason that I'm making this video today is that we just Learned there's a way to see whether or not Google is evaluating your pages as high quality. Pages that users find helpful. Pages that are popular and users interact with will be crawled more frequently. And if you have Google Search Console hooked up to your site, you can actually see how often Google is crawling your pages. So take a look. If Google's crawling your pages more often, that's a good sign that you're aligning with what users find helpful. And if you find that some pages are being crawled less and less often, you might wanna take a look. That's a good sign that Google thinks these pages are low quality because of user behaviour.

Google's court case revealed how they ACTUALLY rank websites. Check your crawl frequency in Search Console to see your quality score!... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow, user behavior / crawl frequency.

Google's court case revealed how they ACTUALLY rank websites. Check your crawl frequency in Search Console to see your quality score! #SEO #Google #SearchConsole #DigitalMarketing #WebsiteTraffic

SEO research and tooling workflow
user behavior / crawl frequency


All of the problems that Google couldn't solve are now being handed over to AI. AI overviews reduce clicks by 34.5%, triggered 99% by informational keywords. Informational keywords are how, what, why, when, where. Instead, target keywords like make, track, create, generate action keywords. Think about every possible use case that your brand or service satisfies. Anything that you can do for customers. This is called action mapping. Here's an example. This software lists all the different things that it can do. Each one of these is a page targeting a keyword. Regardless of whether you're a product or a service. Make pages like this targeting these keywords. Where people know what they want, but they don't know the brand that will give them what they want. AI takes clicks away from informational keywords, but redirects searchers to purchase intent keywords. Get purchase intent SEO for your brand at compactkeywords com.

All of the problems Google couldn’t solve are now being handed over to AI. AI overviews reduce clicks by 34.5%. Triggered 99% by informational keywords... Instead of informational keywords vulnerable to AI Overviews, brands should target action/use-case keywords such as make, track, create, and generate with dedicated pages. Main topics: purchase-intent SEO / action mapping.

All of the problems Google couldn’t solve are now being handed over to AI. AI overviews reduce clicks by 34.5%. Triggered 99% by informational keywords. Informational keywords are how, what, why, when, where. Instead, target keywords like make, track, create, generate. Action keywords. Think about every possible use case that your brand or service satisfies. Anything that you can do for customers. This is called action mapping. Here's an example. This software lists all the different things that it can do. Each one of these is a page targeting a keyword. Regardless of whether you're a product or a service, make pages like this, targeting these keywords where people know what they want, but they don't know the brand that will give them what they want. AI takes clicks away from informational keywords, but redirects searchers to purchase intent keywords. Get purchase intent SEO for your brand at compactkeywords.com #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing


One of the most hilarious local SEO hacks. If you have a local business, whenever you go to it, use the driving directions feature on Google Maps. Get all of your friends and family to go to your business using the driving directions feature on Google Maps. There are even people who travel around with hundreds of phones, all using the driving directions feature on Google Maps to go to a single business. Doing this indicates demand for a local business. Google's algorithms pick this up, then rank the business higher on local search. This is just one of the craziest local SEO things that people do.

One of the most hilarious local SEO hacks. If you have a local business, whenever you go to it, use the driving directions feature on Google Maps... Some local SEOs try to boost Maps rankings by generating driving-directions usage signals with friends/family or many phones, claiming it indicates local demand. Main topics: local SEO manipulation / Google Maps.

One of the most hilarious local SEO hacks. If you have a local business, whenever you go to it, use the driving directions feature on Google Maps.  Get all of your friends and family to go to your business using the driving directions feature on Google Maps.  There are even people who travel around with hundreds of phones all using the driving directions feature on Google Maps to go to a single business. Doing this indicates demand for a local business.  Google's algorithms pick this up, then rank the business higher on local search. This is just one of the craziest local SEO things that people do. #localseo #localsearchengineoptimization #digitalmarketing #seotips


Here are five pieces of SEO advice directly from Google that you should completely ignore. It might seem like Google is the best source of SEO tips. It's their search engine we're trying to rank in, after all. But of course Google doesn't want you to do SEO. They want you to produce good content. So a lot of the advice that they're giving is not the best, and sometimes they're just outright lying. So here's five pieces of common advice that you should ignore. And of course I need to maximise viewer retention, so I'm saving the best ones for the end. The first one is that you should not write content for search engines. Just write helpful content and that's what'll help you rank. This is the worst SEO advice you could take. If your goal is to get traffic from Google, you need to write for search engines. That's the whole point. You should know what keywords you're trying to rank for before you create the content. Getting that keyword in the title of your page or the H1 as well as the meta title is absolutely mandatory. Getting it in places like the URL or the first paragraph also helps. If your competitors are doing this and you are not, they will outrank you. You won't get that traffic. The second piece of advice Google often gives is don't create content at scale. This is a big one. As Google's trying to fight low quality AI content, however, Google still pretty bad at detecting the quality of a piece of content. So instead they try to detect low effort content that been created at scale. So what does that mean?...

Here are five pieces of SEO advice directly from Google that you should completely ignore. It might seem like Google is the best source of SEO tips. It's their search engine we're trying to rank in, after all. But of course Google doesn't want you to do SEO. They want you to produce good content. So a lot of the advice that they're giving is not the best, and sometimes they're just outright lying. So here's five pieces of common advice that you should ignore. And of course I need to maximise viewer retention, so I'm saving the best ones for the end.

The first one is that you should not write content for search engines. Just write helpful content and that's what'll help you rank. This is the worst SEO advice you could take. If your goal is to get traffic from Google, you need to write for search engines. That's the whole point. You should know what keywords you're trying to rank for before you create the content. Getting that keyword in the title of your page or the H1 as well as the meta title is absolutely mandatory. Getting it in places like the URL or the first paragraph also helps. If your competitors are doing this and you are not, they will outrank you. You won't get that traffic.

The second piece of advice Google often gives is don't create content at scale. This is a big one. As Google's trying to fight low quality AI content, however, Google still pretty bad at detecting the quality of a piece of content. So instead they try to detect low effort content that been created at scale. So what does that mean? It means you shouldn't create content that looks like it's low effort or created at scale, but that doesn't mean you can't create content at scale with fairly low effort. Now exactly how to do this would require a full course to explain, but with the right work clothes you can do this fairly reliably.

The third one is that you should only use your exact legal business name in direct resistance. In other words, you should not add search terms to your business name when creating a listing in a directory like Google Business Profile. The truth is, unless you're egregiously spamming multiple keywords in your business name, Google pretty much never does anything about this. And it's so effective. You're really shooting yourself in the foot if you're not doing this. I recommend coming up with one common business name that includes one or two search terms and using that exact name everywhere you create a listing. So if you're a window tinting company called Elite Auto Shield, your common business name might be Elite Auto Shield Window Tinting. Still sounds like it could be your name. And you get that search term in there, which gives you a huge boost for ranking for terms like window tinting?

No. 4 is a 2 for 1. The truth is, backlinks still matter a lot. Maybe it'll matter less in large language models, but right now they still make a big difference. And as long as you hire a link builder that knows what they're doing, it's still very easy to build links without Google detecting that you're buying them. Now that being said, good links are expensive and you can often get a lot of good free links, so I always recommend starting there.

And the last one is that you should focus on your core web vitals. These are things like cumulative layout shift and largest contentful paint. Google has convinced a lot of S E 0 s that they should hyperfixate on these stats. The truth is, as long as technical issues aren't hurting user experience, they almost never have an impact on ranking. So just make sure your website's loading fast enough to not hurt the experience of actual users, and then just focus on your content and your authority. Technical issues are almost never the reason you're not ranking.

Google's SEO advice will tank your rankings 📉 Here's what actually works instead. Which tip surprised you most? #SEO #Google #MarketingTips #DigitalMarketing #SEOSecrets The clip argues that content meant to get Google traffic should intentionally target search terms in title/H1, meta title, and sometimes URL or first paragraph. The clip recommends adding one or two search terms to a common business name across listings, which is a local SEO policy-risk tactic. The clip says backlinks still matter and claims careful paid link building can avoid detection; retain this only as link-policy risk context...

On-page SEO / keyword targeting
Risk/avoid / local business names
Risk/avoid / paid links
technical SEO / Core Web Vitals


This works really well in SEO. Quitting your worst habit will change your life faster than starting your best habit. Stop the leak before you fill the bucket. Before putting up a new page on your website, do this. Get this free tool put in your website, click start. This will show you all of the URLs on your site. Click HTML. Look at only status code 200 status OK. These are actual pages that are showing on your site. If you've never done this before, there's a good chance you have a lot of garbage up on your site. Clean that garbage. Take down things that are thin, that don't contain a lot of text that's just not useful. Check if your site is too slow. Make sure you're using page titles. Make sure you're using meta descriptions. Make sure you're using H1s. This is from the SEO subreddit. Index cleanup and content pruning for me. That's what I just talked about. Content pruning. Person says traffic goes burr.

This works really well in SEO. Quitting your worst habit will change your life faster than starting your best habit. Stop the leak before you fill the bucket... Before publishing new pages, the passage recommends auditing live 200 OK URLs for thin, slow, or poorly optimized pages. Main topics: Index cleanup.

This works really well in SEO. Quitting your worst habit will change your life faster than starting your best habit. Stop the leak before you fill the bucket. Before putting up a new page on your website, do this. Get Screaming Frog. Put in your website. Click start. This will show you all of the URLs on your site. Click HTML. Look at only status code 200, status OK. These are actual pages that are showing on your site. If you've never done this before, there's a good chance you have a lot of garbage up on your site. Clean that garbage. Take down things that are thin, that don't contain a lot of text. That's just not useful. Check if your site is too slow. Make sure you're using page titles. Make sure you're using meta descriptions. Make sure you're using H1s. This is from the SEO Subreddit. Index cleanup and content pruning for me. That's what I just talked about, content pruning. Person says traffic goes brrrrrrrrrrrr. #seotips #searchengineoptimization #seohacks #digitalmarketing


Acquiring a new business is pretty exciting until you realize that one wrong move on your Google Business Profile can tank your local SEO rankings overnight. Most people are going to follow Google's guidelines which tell you that what you should do is make a brand new profile. But that's a disastrous option because you're going to lose all the ranking benefit and you're going to lose all the reviews from your old profile. So in this video, I'm going to walk you through the exact process step by step on how to rebrand a Google Business Profile without it getting suspended so that you can maintain your rankings, maintain all your reviews, and most importantly, keep all your customers. Stick around to the end and you'll have a clear proven plan to transition smoothly without starting from scratch. I put all the information from this video in an awesome step by step checklist. So if you want to copy that, just leave a comment down below. Let's start with a trap that most people fall into. They create a brand new Google Business Profile, and then they mark the old one as closed. This is literally what Google tells you to do, but it's also the fastest way to lose all of your reviews and all of the local SEO momentum that you've already built up on that profile. Instead, what you need to do is update the existing profile, but you have to be careful and I'm going to show you how to do it without triggering a re-verification or suspension. And this is the most important part before you make any changes to your Google Business Profile...

Acquiring a new business is pretty exciting until you realize that one wrong move on your Google Business Profile can tank your local SEO rankings overnight. Most people are going to follow Google's guidelines which tell you that what you should do is make a brand new profile. But that's a disastrous option because you're going to lose all the ranking benefit and you're going to lose all the reviews from your old profile.

So in this video, I'm going to walk you through the exact process step by step on how to rebrand a Google Business Profile without it getting suspended so that you can maintain your rankings, maintain all your reviews, and most importantly, keep all your customers. Stick around to the end and you'll have a clear proven plan to transition smoothly without starting from scratch. I put all the information from this video in an awesome step by step checklist. So if you want to copy that, just leave a comment down below.

Let's start with a trap that most people fall into. They create a brand new Google Business Profile, and then they mark the old one as closed. This is literally what Google tells you to do, but it's also the fastest way to lose all of your reviews and all of the local SEO momentum that you've already built up on that profile. Instead, what you need to do is update the existing profile, but you have to be careful and I'm going to show you how to do it without triggering a re-verification or suspension.

And this is the most important part before you make any changes to your Google Business Profile. You have to update the rest of the web first. What most people do is they just run straight to their Google Business Profile, they change their information, and they hope it works, but this is a huge mistake. Why?

Because Google does a whole bunch of automated checks whenever you make a change to your Google Business Profile. If they see that your primary info on a profile has suddenly changed, but everything else on the internet says something different, they're going to think that something suspicious is going on and will likely force you to re-verify your profile or worse, suspend it. So first, make sure you update your name, address, and phone number on these key data sources. The first number one most important source you have to make sure is updated and accurate is your website.

I have a video from ages ago, it might have been the first video I ever made on my YouTube channel where I showed that when you make a change to a Google Business Profile, Google actually immediately crawls the website and tries to verify that information. So whatever page is linked to on the Google Business Profile, make sure that that page is dialed in with the right name, address, and phone number, and a huge tip right here. A lot of people forget to update the schema code, so you've got to check to make sure that your webpage doesn't have schema on it.

If it has local business schema on the page and you haven't updated that as well, that can be problematic. So make sure you update the schema and any text on the page to match your primary new business information before you update your Google Business Profile. The second most important place is your Facebook business page. I've seen this time and time again when the information doesn't match on Facebook to what you're entering in your Google Business Profile, Google is like something suspicious and then they force you to re-verify.

Make sure you update your Facebook business page for the brand with the correct name, address, phone number, and other details for whatever you're planning to change it in the rebrand. And then the rest of my list, these are really important sites that Google tends to reference. That would be your Better Business Bureau listing, your Yelp listing, primary data aggregators like Data Axle and Newstar Localese, and also Foursquare. Okay, so you've updated all of those sources and your next thing to do is wait.

Because it takes some time for Google to index all of those changes. I typically recommend that you wait for two weeks before you go and update your Google Business Profile. Oh, are you still here? Okay, great.

It's been two weeks now and now that all the dust has settled on those changes I made around the web, I can finally go and update my Google Business Profile. But here's the thing. It's really important that you make these changes under an account that has access to the Google Business Profile as an owner, not a manager. The reason is that I've seen many cases where when a change is made as a manager, Google doesn't accept it.

But if you make that change as an owner, Google is likely to accept it. So that's an important tip here. Make sure that you make these changes under an owner account, not a manager account. And here's another area where people get into trouble.

Making too many changes too quickly. If you make a whole scale change, that's also likely to trigger a re-verification or potentially a suspension. Google has a flag and they watch for this because sometimes people will hijack a listing and then they just turn it from a coffee shop listing into a locksmith listing or something like that. Google watches for that and because that this sort of flag check is in place, my recommendation is to make one change per sensitive field per week.

And so here are the sensitive fields you have to watch out for. Primary category, the business name, the address, the phone number, and the website URL. Those are your key sensitive fields that if you're making any changes to those, you want to put a week in between each change. And one other thing people often overlook during an acquisition is the photo section.

You don't want to leave a bunch of old logos, old photos of signage, old photos of previous team members on the Google Business Profile. You should go in there and delete the old ones and add a bunch of new ones to represent the new brand. And you can safely update the photo section without any concerns for re-verification or suspension. No problem.

Alright, so if you follow those steps, you can now go and update the rest of your citations on the internet. And we actually have a service for that at Whitespark. If you're interested, I'll put a link down below in the comments to our Whitespark listing cleanup service. And that's it.

So if you have any questions, leave them in the comments down below. I'd love to hear your questions and answer them.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Here’s some BAD advice from Google: If you have acquired a business a...


This is one of the biggest SEO mistakes that people make when they're selling products online, but once you fix it, you will start seeing traffic and sales from Google. If you try to rank for a generic broad keyword like hiking boots, you're not gonna rank above these huge brands because of how many searches these keywords get per month. Instead, you need to target long tail keywords, which means they have 3+ words with a commercial or transactional search intent, so the searcher is looking to buy, and a low keyword difficulty score, meaning there's less competition. If you target keywords like this, not only do you have a much higher chance of ranking, but there's also more places in search results that you can rank, and searches like this are typically made by people who know exactly what they're looking for, so they're way more likely to buy your products. Comment keyword and what you sell, and I'll give you an example for your business.

This is one of the biggest ecommerce SEO mistakes holding back your online store. If you’re only targeting broad keywords, you’ll struggle to rank against huge brands... Ecommerce SEO should target long-tail commercial or transactional keywords instead of broad generic terms dominated by large brands. Main topics: Ecommerce keyword strategy.

This is one of the biggest ecommerce SEO mistakes holding back your online store.   If you’re only targeting broad keywords, you’ll struggle to rank against huge brands.  Targeting long tail keywords with commercial or transactional search intent in your SEO strategy helps you rank for more search terms, drive qualified traffic, and increase organic sales from Google.  It’s the best way to grow ecommerce websites through SEO and digital marketing in 2025.   #EcommerceSEO #KeywordResearch #SEOTips #SearchEngineOptimisation #ecommercetips


Google stock jumps 8% after search giant avoids worst case penalties in antitrust case. A federal judge ruled that Google can keep its Chrome browser but will be barred from exclusive contracts. It's hard to explain how big this is. This was last year from Google's major API leak: desire for more clickstream data served as the key motivation for creation of the Chrome browser in 2008. Basically, a huge part of Google search algorithm comes from Chrome data. But now Google will have to make available certain search index data and user interaction data. Google's statement on all this: we have concerns about how these requirements will impact our users and their privacy. Regarding apple, the Court's ruling today recognizes the need for remedies that will pry open the market for general search services, which has been frozen in place for over a decade. Google might lose some market share from this, but the truth is if you're well optimized for Google, you're well optimized for all search engines. Learn how to optimize for Google at compactkeywords.com.

Google Stock jumps 8% after search giant avoids worst case penalties in antitrust case. A federal judge ruled that Google can keep its Chrome browser, but will be barred from... The video frames antitrust remedies as requiring Google to make certain search index and user interaction data available. Main topics: search ecosystem / antitrust.

Google Stock jumps 8% after search giant avoids worst case penalties in antitrust case. A federal judge ruled that Google can keep its Chrome browser, but will be barred from exclusive contracts. It's hard to explain how big this is.  This was last year from Google's major API leak. “Desire for more clickstream data served as the key motivation for creation of the Chrome browser in 2008.” Basically a huge part of Google's search algorithm comes from Chrome data.  But now “Google will have to make available certain search index data and user interaction data.”  Google's statement on all this, “We have concerns about how these requirements will impact our users and their privacy.”  Regarding Apple, “The court's ruling today recognizes the need for remedies that will pry open the market for general search services, which has been frozen in place for over a decade.” Google might lose some market share from this, but the truth is  if you're well optimized for Google, you're well optimized for all search engines.  Learn how to optimize for Google at  Compactkeywords.com #searchengineoptimization #digitalmarketing #technews #seotips


If you're a local business, a Google My Business profile is a non negotiable. This is how you get Google to recommend you in their local search results for free. Add your address, photos, services and posts, and most importantly get every customer to leave a review for the best chances of ranking.

Free SEO tools that actually help you rank – Part 16 Google My Business is a free tool that puts your local business on the map... For local businesses, a Google Business Profile with address, photos, services, posts, and customer reviews is presented as non-negotiable for local search visibility. Main topics: local SEO / Google Business Profile.

Free SEO tools that actually help you rank – Part 16 Google My Business is a free tool that puts your local business on the map. It helps you appear in Google’s local search results, showcase your address, services, and photos, and collect reviews that boost your chances of ranking above competitors. I use this to help businesses attract more local customers without extra ad spend. #FreeSEOTools #GoogleMyBusiness #LocalSEO #SEOtips


When ChatGPT was first released, there was this hope that we could just keep throwing more data, more compute at the problem and the models would just keep getting smarter and smarter and smarter. And while that's true to some extent, it hasn't happened nearly as fast as a lot of people hoped. Then of course we got reasoning model. We could just throw more time at the problem and the models did keep getting smarter. And then we got agents and multiple agent architectures and models continue to get smarter and smarter and capabilities in each of those three areas will continue to advance. And even though progress has slowed in each area, they all tend to compound. So we still see meaningful advances every couple months. However, as we go into 2026, I think the biggest advancements we're gonna see are on the software layer. So far, these AI models have some specific limitations that don't seem to be going away anytime soon. These are mostly context limitations. They just can't see the big picture the way a human can. And these are really hard problems to solve, but they're not gonna be solved by smarter AI models. We're gonna need really good software that bridges this gap for the AI. This doesn't actually require any new technology. It's been possible all these years. It's just really hard to do. But the more we learn about AI and these limitations, the more incentives there are to put in that hard work. And so now there are hundreds, thousands, maybe tens of thousands of startups working on these problems...

When ChatGPT was first released, there was this hope that we could just keep throwing more data, more compute at the problem and the models would just keep getting smarter and smarter and smarter. And while that's true to some extent, it hasn't happened nearly as fast as a lot of people hoped.

Then of course we got reasoning model. We could just throw more time at the problem and the models did keep getting smarter. And then we got agents and multiple agent architectures and models continue to get smarter and smarter and capabilities in each of those three areas will continue to advance. And even though progress has slowed in each area, they all tend to compound. So we still see meaningful advances every couple months.

However, as we go into 2026, I think the biggest advancements we're gonna see are on the software layer. So far, these AI models have some specific limitations that don't seem to be going away anytime soon. These are mostly context limitations. They just can't see the big picture the way a human can. And these are really hard problems to solve, but they're not gonna be solved by smarter AI models. We're gonna need really good software that bridges this gap for the AI.

This doesn't actually require any new technology. It's been possible all these years. It's just really hard to do. But the more we learn about AI and these limitations, the more incentives there are to put in that hard work. And so now there are hundreds, thousands, maybe tens of thousands of startups working on these problems. And that's why I think in 2026 we're gonna start to see some really powerful software that effectively bridges this gap.

That being said, this software is not going to be plug and play. The gap this software is going to build is going to allow you to provide that context to the AI. And while the software will probably make it easier to provide that context, you still need that information. This is why I think the best thing you can be doing right now is collecting a lot of data and writing really good SOPs. Identify all that important context that currently just lives in the heads of your team members. Get all those data ideas and processes out of your heads, document it, label it. And then when the software does arrive, you'll be ready.

The 2026 AI shift isn't what you think 🤖 Start documenting your processes NOW before this changes everything #AI #TechTrends #2026 #BusinessTips #AIRevolution AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI readiness / context engineering, AI visibility and answer readiness.

AI readiness / context engineering
AI visibility and answer readiness


ChatGPT will not cite Claude in its results, but Google will. People are using Claude artifacts to rank on Google. This is an artifact as an article. When you click publish, Claude tells you publishing this artifact will make it potentially visible in search engine results. This is a Claude artifact about the WordPress plugin Schemawriter.ai. Google's AI overview cites it No. 1. If I search the same thing in ChatGPT, ChatGPT doesn't mention Claude at all. However, perplexity has no problem mentioning Claude. It mentions it right away. So people are using Claude artifacts to very easily influence AI overviews. Perplexity, but not ChatGPT. Get more customers with SEO at compactkeywords.com.

ChatGPT will not cite Claude in its results, but Google will. People are using Claude Artifacts to rank on Google... Published Claude artifacts can become visible in Google search results and may be cited by Google AI Overviews and Perplexity, while ChatGPT may not cite Claude artifacts. Main topics: AI visibility / third-party artifacts.

ChatGPT will not cite Claude in its results,  but Google will.  People are using Claude Artifacts to rank on Google.  When you click publish on an Artifact, Claude tells you “Publishing this Artifact will make it potentially visible in search engine results. “ I’m looking at a Claude Artifact about the WordPress plugin Schemawriter. Google's AI Overview  cites it number one. If I search this same thing  in ChatGPT.  ChatGPT doesn't mention Claude at all.  However, Perplexity has no problem  mentioning Claude, it mentions it  right away.  So people are using Claude Artifacts to very easily  influence AI Overviews,  Perplexity,  but not ChatGPT.  Get more customers with SEO at  compactkeywords.com #searchengineoptimization #parasiteseo #seotips #growthhacking


I'm currently in Ottawa meeting with some of the smartest people I know in SEO and AI optimization. I got invited to come up here because I'm part of a community people, people who are doing SEO for themselves or for other companies and who are especially interested in AI. I've always been a part of a few communities like this, but I feel like it's become especially important today. If you work in an industry that has established best practices, then communities like this aren't quite as necessary. You can get most of what you need just from following experts online. But when it comes to something brand new like AI optimization, there really are no experts yet. The only way to learn and keep up with this is to run experiments or to talk with people who are running experiments themselves. And so these days I found myself spending a lot more time in these communities just talking with other people and comparing notes. So far I've only spent about an hour nerding out over AI with these super smart women. I'm pretty sure I'm the only dude here, but it's been a ton of fun. I'm really excited to share what I'm learning. More to come.

In Ottawa with AI/SEO pros who get it: there are no AI experts yet, so we experiment together 🧠 Communities > following "gurus" #AIOptimization #SEO #TechCommunity #Ottawa... Because AI optimization lacks settled experts and best practices, the creator recommends experiments and comparison with other practitioners. Main topics: AI optimization / experimentation.

In Ottawa with AI/SEO pros who get it: there are no AI experts yet, so we experiment together 🧠 Communities > following "gurus" #AIOptimization #SEO #TechCommunity #Ottawa #AIExperiments


Use this SEO formula to get big companies to purchase your product or service. Start with a bottom of funnel keyword like expense tracking software, then the word for, then a plural modifier. Schools, districts, hospitals, government teams is a big one. Enterprise companies. There's so many of these plural modifiers when they come together. Asynchronous video messaging for teams, standing desks for offices. These are big purchase orders. The thing about these keywords, they get very low search volume. This is the marketing fun. There's very few people at the bottom of the funnel who are ready to convert. With this formula, you are targeting these people. Not just that, you're targeting a small subset of these people, procurement people at companies. That means the amount of people who actually search these things every month. It's such a small amount of people that your competitors don't bother targeting these keywords. By being the only company who is targeting these, it's really easy for you to show up No. 1 on Google for people representing big purchase orders. I have a lot more on this in my SEO course at compactkeywords.com.

Use this SEO formula to get big companies to purchase your product or service. Start with a bottom of funnel keyword , like expense tracking software... A bottom-of-funnel formula of `[product/service] for [plural buyer/use-case modifier]` targets low-volume but high-intent procurement searches that competitors may ignore. Main topics: BOFU SEO / enterprise procurement keywords.

Use this SEO formula to get big companies to purchase your product or service.  Start with a bottom of funnel keyword , like expense tracking software.  Then the word “for,” then a plural modifier: schools, districts, hospitals, government, teams, enterprise companies. There's so many of these plural modifiers. When they come together...   “Asynchronous video messaging for teams.” “Standing desks for offices.” These are big purchase orders. The thing about these keywords - they get very low search volume.  There's very few people at the bottom of the funnel who are ready to convert.  With this formula,  you are targeting these people. Not just that, you are targeting a small subset of these people,  procurement people at companies.  That means the amount of people who actually search these things every month, it's such a small amount of people that your competitors don’t bother targeting these keywords. By being the only company who is targeting these, it's really easy for you to show up number one on Google  for people representing big purchase orders.  I have a lot more on this in my SEO course at  compactkeywords.com #searchengineoptimization #seotips #growthhacks #seohacks


If your SEO person isn't talking about this, you need to fire them. Using Claude artifacts to rank on Google. Paste all the copy for your landing page in. Include reviews, testimonials, anything you would want an AI to know. Hey, here's my homepage. This is a test brand, by the way. I want you to write a thorough article about why the brand is great, why it is proven, why it is trustworthy, why it is reputable, why it's the best in your niche. If you have any keywords you want, say incorporate these keywords, list the keywords. Claude will make an artifact. It will look something like this. Click this publish button. You'll get this message. Publishing this artifact will make it accessible to anyone on the internet, potentially visible in search engine results. This person uses this trick to rank on Google in 5 hours. Not clickbait, not a meme, not exaggerated. I was able to do the same thing thing by following the info. It's even easier with local SEO. With little effort, I have pushed competitors off of page 1 and replace them with my Claude articles. The craziest thing and I'm testing this right now. ChatGPT AI overviews perplexity they seem to be quoting and synthesizing these Claude artifacts. This is insane. Get more customers from SEO at compactkeywords.com.

If your SEO person isn't talking about this, you need to fire them. Using Claude artifacts to rank on Google. Paste all the copy for your landing page in... The video describes publishing Claude artifacts built from brand copy/reviews as a way to rank quickly in Google. Main topics: risk/avoid / Claude artifact manipulation.

If your SEO person isn't talking about this, you need to fire them.  Using Claude artifacts  to rank on Google.  Paste all the copy for your landing page in. Include reviews, testimonials, anything you would want an AI to know.  Say, “Here's my homepage.  I want you to write a thorough article about why the brand is great, why it is proven, why it is trustworthy, why it is reputable, why it's the best in your niche.”  If you have any keywords you want, say, “Incorporate these keywords.” List the keywords.  Claude will make an artifact. Click this publish button.  You'll get this message.  “Publishing this artifact will make it accessible to anyone on the internet,  potentially visible in search  engine results.” Jesper Nissen used this trick to rank on Google in five hours. “ Not clickbait, not a meme, not exaggerated.  I was able to do the same thing by  following the info.  It's even easier with local SEO.  With little effort, I have pushed  competitors off of page one and  replaced them with my Claude articles.”  The craziest thing, and I'm testing this right now,  ChatGPT, AI Overviews, Perplexity, they seem to be quoting and synthesizing  these Claude artifacts.  This is insane.  Get more customers from SEO at  compactkeywords.com #searchengineoptimization #parasiteseo #seotips #growthhacking


I remember when the term prompt engineering first came out. It was kind of a joke, right? The idea that prompting could be a skill? It was a joke for two reasons. One was the idea that one person could be significantly better than someone else at something like prompting seemed kind of silly. And 2. It just seemed kind of obvious that eventually it wouldn't matter how good you are at prompting, the models would just become good enough to understand what you needed. However, it actually seems like the opposite is happening. I think anyone who spends a sufficient amount of time with chat, T, or other large language models has realised that prompting really is a skill. And the smarter these models get, the more it matters how good your prompts are now. Sure, if you just have a simple question or request, it doesn't matter too much how good your prompt is. In fact, it might matter less than it used to. However, a lot of people don't realise that these models can now produce the kind of output that people used to pay good money for. And the reason they don't realise it's possible is because it's difficult. Writing prompts that reliably create high quality output is a skill, and the skill cap goes up every time the models capabilities improve. As it stands, this trend doesn't show any signs of slowing down. The better the models get, the more it's gonna matter how good you are at prompting. Prompt engineering is a skill. Context engineering is a skill. And they're skills that I think most people should be developing, at least to some degree.

AI got smarter so prompting became MORE important, not less 🤯 Are your prompts getting you pro-level results? #AI #PromptEngineering #ChatGPT #AISkills #TechTok The creator says prompt engineering and context engineering remain skills, with higher model capability increasing the ceiling for good prompts. Main topics: AI content operations / prompting.


Nobody knows this about SEO. Copy everything on one of your articles. Paste it into ChatGPT. Just paste the entire page, even the footer and the navigation. Say, make me a 5 question comprehension quiz for this. Take all of these questions, give them to Claude. Claude is better at coding. Say turn these questions into a quiz I can embed into my website. Claude will give you the code for this. Take the code, paste it into your website. Here's how I did it. Now you have an interactive comprehension quiz that keeps people on your site longer. I went hard with my quizzes and put in all of these effects. If you get a 5 out of 5 on the quiz, confetti rains down. Claude made all of the effects. I have this code template that I can reuse throughout my articles too. I even made it match the colors of my brand if you want to go extra hard. The next tip is to put in success messages. When people finish the quiz, you redirect them to your products or services or to similar useful articles that will have people going deeper on your content. More SEO tips at compactkeywords.com.

Nobody knows this about SEO. Copy everything on one of your articles. Paste it into ChatGPT. Just paste the entire page, even the footer and the navigation... Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits. Main topics: engagement SEO / interactive content, Technical SEO and site architecture hygiene.

Nobody knows this about SEO. Copy everything on one of your articles.  Paste it into ChatGPT. Just paste the entire page, even the footer and the navigation. Say,  “Make me a five question  comprehension quiz for this.”  Take all of the questions.  Give them to Claude. Claude is better at coding. Say,  “Turn these questions into a quiz I can embed into my website. “ Claude will give you the code for the quiz.  Take the code, paste it into your website. Here's how I did it.  Now you have an interactive comprehension quiz that keeps people on your site longer. I went hard with my quizzes and put in all of these effects. If you get a five out of five on the quiz, confetti rains down. Claude made all of the effects.  I have this code template that I can reuse throughout my articles too. I even made it match the colors of my brand.  If you want to go extra hard, the next tip is to put in success messages. When people finish the quiz, you redirect them to your products or services, or to similar useful articles that will have people going deeper on your content.  More SEO tips at  compactkeywords.com #searchengineoptimization #blogging #uiux #seotips


Automations are quickly becoming much easier to set up. I made a video a few weeks ago about how I think that most automations are a waste of time. In that video I was talking about n8n and make.com and while there are some great uses for those tools, I've generally see people waste more time setting up automations than they actually save. However, a few weeks ago, Google released Opal. If you haven't heard of it, it makes it really easy to set up simple automations. You just give it a prompt and it builds out the whole automation for you and it's not gonna be the right choice for complex automations where you need a lot of granular control but if you just need to do something quickly, it's kind of amazing. I've been using it to scrape and summarize the content of web pages or YouTube videos. This is something that could easily be automated with n8n but I'd probably spend 30 minutes setting up the automation and it wouldn't end up saving me enough time to justify it. I've used Opal to do about a dozen tasks and most of the automations only take about 30 seconds to set up. You just tell Opal what you wanted to build and it creates the whole thing for you. Now it's not always perfect and it does have some limitations but it's still in the experiment mode. You can only use it through Google Labs right now. I think it's super exciting that Google is investing in this, assuming they keep developing it. I think there's huge potential here to help us automate things more quickly and to help less technical people automate things at all.

I said automations were a waste of time. Then Google released Opal. 30 second setup vs 30 minute headache. Have you tried it?... Prompt-built tools like Google Opal may reduce setup time for simple web-page or YouTube summarization tasks, but not complex automations. Main topics: AI automation / research workflows.

I said automations were a waste of time. Then Google released Opal. 30 second setup vs 30 minute headache. Have you tried it? #GoogleOpal #Automation #ProductivityHack #TechTips #googlelabs


Here are five ways I can tell that you used AI to write your content. If any of your sentences start with words like dive, navigating, discover, it's written by AI. If your content has more than two lists, this is a red flag that you used AI to write it. If you use an Oxford comma to list things in a sentence, you're probably using AI. If if the title has a colon in it, bonus points if the first word is something like unleash or navigating, you've used AI. And if it doesn't hold any real opinions and is super unbiased about everything, you didn't write it. AI did.

5 telltale signs of AI 👀 Here's how I can always spot AI-written copy in SEO blogs, email campaigns, social media captions... and just about anywhere, to be honest!... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI content quality / detection signals, AI visibility and answer readiness.

5 telltale signs of AI 👀 Here's how I can always spot AI-written copy in SEO blogs, email campaigns, social media captions... and just about anywhere, to be honest! Words like "dive", "discover", "navigating", etc. 🤮 Endless LISTS Oxford commas Colons (bonus points if it's in a heading and combined with point #1) Neutral opinions Even just one of these on their own are enough to identify AI-generated content. And the key to higher rankings, better engagement in your marketing and just not totally putting people off is to create content with an authentic, human tone.  Keep these in mind when using AI for SEO & marketing to humanise AI writing and improve your overall content strategy.   #AI #ChatGPT #HumanizeAI #AIWriting

AI content quality / detection signals
AI visibility and answer readiness


Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO. Two months later, entirely AI generated 9.5 million clicks a month. It went down a little bit, but for a brief split it's second 9.5 million clicks a month from organic Google. Everyone thinks they're gonna get caught, but they haven't been caught yet. Their traffic just can't believe how much it continues to spike. They're investing a ton into authenticity signals. They hired a news anchor, somebody who was a news anchor for Fox News. This is what he wrote on LinkedIn. Adding a human element to enhance credibility and improve. AI invest. That's the company. AI invest LLM driven content. Very smart. They don't hide that it's AI written. Their authors say I'm that AI friend. They have a disclaimer in articles. It says generated in whole or in part by AI. May not have been reviewed or fact checked by human editors. It looks like they're not trying to outsmart Google. Honestly. Despite being AI generated, it helps with authenticity too. Plus a lot of the big websites, they get kickbacks from brands that they recommend, they get commissions. This site isn't doing that. What helps a lot is the site has been around for a long time. It's been around since at least 2021. They also go hard on social media. More AI content. But they are posting a lot on social media, which adds a lot for authenticity signals. Their articles are really dynamic. They give answers right away...

Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO. Two months later, entirely AI generated 9.5 million clicks a month. It went down a little bit, but for a brief split it's second 9.5 million clicks a month from organic Google. Everyone thinks they're gonna get caught, but they haven't been caught yet. Their traffic just can't believe how much it continues to spike.

They're investing a ton into authenticity signals. They hired a news anchor, somebody who was a news anchor for Fox News. This is what he wrote on LinkedIn. Adding a human element to enhance credibility and improve. AI invest. That's the company. AI invest LLM driven content. Very smart. They don't hide that it's AI written. Their authors say I'm that AI friend. They have a disclaimer in articles. It says generated in whole or in part by AI. May not have been reviewed or fact checked by human editors.

It looks like they're not trying to outsmart Google. Honestly. Despite being AI generated, it helps with authenticity too. Plus a lot of the big websites, they get kickbacks from brands that they recommend, they get commissions. This site isn't doing that. What helps a lot is the site has been around for a long time. It's been around since at least 2021. They also go hard on social media. More AI content. But they are posting a lot on social media, which adds a lot for authenticity signals.

Their articles are really dynamic. They give answers right away. They don't use featured images, so it's faster to get to the answers. They have AI summaries at the top. They have an AI podcast. I have stock tickers. Just super dynamic articles, videos. They cite sources. It's their AI that is doing all of this. There's a ton here. But if you want to learn how an AI generated content company 34 x its traffic in two months, I have a deep dive article on it right here.

Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO... The creator describes an AI-generated content site growing sharply while adding disclosure, human credibility, social activity, and citations. Main topics: AI content / authenticity signals.

Just when everybody thought it couldn't get any crazier, this entirely AI generated site, which two months ago was at 275,000 visits a month from SEO. Two months later, entirely AI generated, 9.5 million clicks a month. It went down a little bit, but for a brief split second, 9.5 million clicks a month from organic Google.  Everyone thinks they're gonna get caught, but they haven't been caught yet. Their traffic just, can't believe how much it continues to spike.  They're investing a ton into authenticity signals.  They hired a news anchor, somebody who was a news anchor for Fox News, this is what he wrote on LinkedIn, adding a human element to enhance credibility and improve AInvest, that's the company, AInvest's LLM driven content. Very smart, they don't hide that it's AI written.  Their authors say, I am that AI friend. They have a disclaimer in articles that says, generated in whole or in part by AI,  may not have been reviewed or fact checked by human editors.  It looks like they're not trying to outsmart Google. Honestly, despite being AI generated, it helps with authenticity too. Plus a lot of the big websites, they get kickbacks from brands that they recommend, they get commissions. This site isn't doing that. What helps a lot is the site has been around for a long time. It's been around since at least 2021.  They also go hard on social media. More AI content, but they are posting a lot on social media, which adds a lot for authenticity signals. Their articles are really dynamic.  They give answers right away.  They don't use featured images, so it's faster to get to the answers.  They have AI summaries at the top.  They have an AI podcast.  They have stock tickers.  Just super dynamic articles, with videos, they cite sources. It's their AI that is doing all of this.  There's a ton here, but if you  wanna learn how an AI generated content company 34x'd traffic in two months, I have a deep dive article on it at edwardsturm.com #searchengineoptimization #growthhacking #digitalmarketing #seotips


I'll show you one of my favorite features of our new local ranking grid software. Take a look at this grid. The first thing to note is that my business is not ranking very well here. They're all in the 80s and 70s. And one of the things is that most local ranking grid software will only count up to 20. These would all say 20 plus. But with ours, you actually go to 100 so we can see how you're ranking deeper into the search results. But I'm like, how do I rank better? So we have this really awesome explore and compare feature. Here I can see everybody else's grid. For all the businesses that were ranking in these results, I can see what their grid looks like. But this compare functionality is so incredible and so powerful. I can really see this business ranking number one. They got 54 reviews. I only have one review. They got more photos. They got more stuff going on. So I can really see my comparison of their grid versus mine. And I can see where the business is located. And where the business is located is one of the things I'm really excited about. Because look at this one. Martin Electra, they got 77 reviews. Why aren't they ranking better than position four? Well, there's the answer. Look, you can see their pin and you can see this is their coverage area. They're not directly in the center of where I'm searching from. But they rank very well in their own area, obviously. That's how local rankings work...

I'll show you one of my favorite features of our new local ranking grid software. Take a look at this grid. The first thing to note is that my business is not ranking very well here. They're all in the 80s and 70s.

And one of the things is that most local ranking grid software will only count up to 20. These would all say 20 plus. But with ours, you actually go to 100 so we can see how you're ranking deeper into the search results. But I'm like, how do I rank better?

So we have this really awesome explore and compare feature. Here I can see everybody else's grid. For all the businesses that were ranking in these results, I can see what their grid looks like. But this compare functionality is so incredible and so powerful.

I can really see this business ranking number one. They got 54 reviews. I only have one review. They got more photos.

They got more stuff going on. So I can really see my comparison of their grid versus mine. And I can see where the business is located. And where the business is located is one of the things I'm really excited about.

Because look at this one. Martin Electra, they got 77 reviews. Why aren't they ranking better than position four? Well, there's the answer.

Look, you can see their pin and you can see this is their coverage area. They're not directly in the center of where I'm searching from. But they rank very well in their own area, obviously. That's how local rankings work.

And so the fact that we show these two grids side by side and you can really understand what's happening and why competitors might be doing better or worse than you or why you're not doing so good is really amazing. Just beautiful feature. Love that we have that now. And go and test it out.

Free trial.

One of my favorite functionalities of our new local rankings grids is...


If you've heard people talking about building backlinks with digital PR, this is one of the tools that they're using. Qwoted has a huge database of journalists and they're all looking for expert quotes to feature in publications like Forbes, The New York Times, The Independent. You can submit two pitches each month on a free plan and set up alerts for relevant opportunities so you don't miss any. All free.

Free SEO tools that actually help you rank – Part 15 If you're looking for a free digital PR tool to help you build backlinks, you need Qwoted... Qwoted can be used to find journalist quote requests, submit limited free pitches, and set alerts for relevant expert-quote backlink opportunities. Main topics: backlinks / digital PR.

Free SEO tools that actually help you rank – Part 15 If you're looking for a free digital PR tool to help you build backlinks, you need Qwoted. With this platform, you can connect with journalists for major publications like Forbes, The New York Times, and The Independent to build high authority backlinks for your website.  #FreeSEOTools #DigitalPR #BacklinkBuilding #LinkBuilding #searchengineoptimisation


Somebody needs to hear this. These are the silent killers of startups no one dares to admit. 1. The experts curse. Being an industry expert becomes the biggest liability. You solve yesterday's problems. You know too much to see new patterns. 2. The 90 day death clock. Days 1 through 30, vision leads. Days 31 through 60, you still need validation. Day 90+, still no validation. You're already dead. You don't die when money runs out. You died three months ago. 3. Reality distortion. Debt. Every assumption equals debt. Every we know better equals interest. Every delayed user test equals compound interest. Most startups are bankrupt before they're broke. 4. The competence trap. More competence equals more procrastination. Building becomes an escape from selling. You're perfecting code instead of getting feedback. This is death by beautiful products that nobody wants. 5. Time perception disorder. Soon equals never. Perfect timing equals fear. The market is not ready equals we're not ready. While you wait, the market moves on. Start startups don't fail when you run out of money. They fail when you choose comfort over truth. Planning over testing, knowing over learning.

These are the silent killers of startups no one dares to admit. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability... Business execution improves when operators stay close to users, shorten planning loops, and convert repeated work into visible compounding progress. Main topics: Business operating loop.

These are the silent killers of startups no one dares to admit. 1․ The Expert's Curse ◦ Being an industry expert becomes the biggest liability. ◦ You solve yesterday's problems. ◦ You know too much to see new patterns. 2․ The 90-Day Death Clock ◦ Days 1-30, vision leads. ◦ Days 31-60, you need validation. ◦ Day 90+, still no validation? You're already dead. ◦ You don't die when money runs out, you died three months ago. 3․ Reality Distortion Debt ◦ Every assumption equals debt. ◦ Every we know better equals interest. ◦ Every delayed user test equals compound interest. ◦ Most startups are bankrupt before they're broke. 4․ The Competence Trap ◦ More competence = more procrastination. ◦ Building becomes an escape from selling. ◦ You're perfecting code instead of getting feedback. ◦ This is death by beautiful products that nobody wants. 5․ Time Perception Disorder ◦ Soon = never. ◦ Perfect timing = fear. ◦ The market is not ready = we're not ready. ◦ While you wait, the market moves on. The hard truth. Startups don't fail when you run out of money. They fail when you choose: ◦ Comfort over truth ◦ Planning over testing ◦ Knowing over learning #startups #indiehackers #entrepreneurship #motivation


ChatGPT secretly switch over to Google's index. This is for people who think SEO is dead. Google had a 70 to 80% overlap with the results in ChatGPT. When ChatGPT search is used, it produces a snippet. The person doing this study consistently found that the snippets were much more similar to those in Google's index. 70 to 80% overlap. ChatGPT is using Google's index as a workaround to get Javascript content. Proof that ChatGPT plus is secretly Google powered. This guy made up a nonsense word. He put it on a page not linked to anywhere. He forced Google to index it via Google Search Console. He left all the other search engines unaware. Asked ChatGPT to define the term. It quoted the hidden page verbatim. He used the same thing in Bing, DDG, and X. No results. If you think SEO doesn't matter anymore, just keep in mind Google had between a 70 to 80% overlap with the results in ChatGPT. Learn SEO at compactkeywords.com.

Did ChatGPT secretly switch over to Google's index? This is for people who think SEO is dead. Google had a 70% to 80% overlap with the results in ChatGPT... The video claims ChatGPT Search has 70–80% result overlap with Google and may use Google-indexed content as a workaround for JavaScript/hidden content discovery. Main topics: AI search / Google index overlap.

Did ChatGPT secretly switch over to Google's index? This is for people who think SEO is dead. Google had a 70% to 80% overlap with the results in ChatGPT.  When ChatGPT search is used, it produces a snippet. The person doing this study consistently found that the snippets were much more similar to those in Google's index, 70 to 80% overlap.  ChatGPT is using Google's index as a workaround to get JavaScript content.  Proof that ChatGPT Plus is secretly Google powered.  This guy made up a nonsense word. He put it on a page not linked to anywhere.  He forced Google to index it via Google Search Console. He left all the other search engines unaware.  Asked ChatGPT to define the term. It quoted the hidden page verbatim.  He used the same thing in Bing, DDG, Yandex, no results.  If you think SEO doesn't matter anymore, just keep in mind Google had between a 70% to 80% overlap with the results in ChatGPT. Learn SEO at compactkeywords.com. #searchengineoptimization #digitalmarketing #generativeengineoptimization #seotips


The way people find businesses online is changing very quickly. Pair that with the fact that digital marketing can now be done much more efficiently with the help of AI and it seems obvious, at least to me, that the way we do digital marketing is going to need a change very quickly. However, from what I can see online, most digital marketing agencies are just making small tweaks here and there. They're looking for little ways that their SEO strategy can also help them rank in large language models and they might be having AI help them write blog posts or brainstorm strategy, but they have no plans to completely overhaul their systems. Now, it's too early to say for sure, but from my point of view, it looks like this is much too slow at change. I'm gonna go out on a limb and make a prediction that in the next two years, most of these agencies are going to shrink dramatically, if not fail completely. And what's gonna replace them are agencies that completely reinvent themselves or I think more commonly some Gen Z startups. Over the last few months, I've spoken with several Gen Z startup founders. I'm tempted to call them kids cause they're closer to my son's age than my age, but I'm talking about people in their 20s that are just learning how to do digital marketing. They don't have all the biases that we have in the last 20 years to them, it's just obvious the answers to build all their systems with AI in the center. And I mean both using AI to help them do the work, but also realising that the ultimate goal is to get AI to recommend them or their clients...

The way people find businesses online is changing very quickly. Pair that with the fact that digital marketing can now be done much more efficiently with the help of AI and it seems obvious, at least to me, that the way we do digital marketing is going to need a change very quickly.

However, from what I can see online, most digital marketing agencies are just making small tweaks here and there. They're looking for little ways that their SEO strategy can also help them rank in large language models and they might be having AI help them write blog posts or brainstorm strategy, but they have no plans to completely overhaul their systems. Now, it's too early to say for sure, but from my point of view, it looks like this is much too slow at change. I'm gonna go out on a limb and make a prediction that in the next two years, most of these agencies are going to shrink dramatically, if not fail completely.

And what's gonna replace them are agencies that completely reinvent themselves or I think more commonly some Gen Z startups. Over the last few months, I've spoken with several Gen Z startup founders. I'm tempted to call them kids cause they're closer to my son's age than my age, but I'm talking about people in their 20s that are just learning how to do digital marketing. They don't have all the biases that we have in the last 20 years to them, it's just obvious the answers to build all their systems with AI in the center. And I mean both using AI to help them do the work, but also realising that the ultimate goal is to get AI to recommend them or their clients.

I think most agencies don't recognise this moment for the paradigm shift that it is. This is akin to the shift from pre internet to post internet, only it's happening much faster. Agencies that plan to wait and see and make little shifts here and there are going to get left behind. So if you're paying one of these agencies for your marketing, keep a close eye on them, but keep your other eye on Gen Z. There are a lot of scrappy kids out there right now learning how to do highly effective marketing at a much lower rate.

Gen Z startups are about to destroy traditional marketing agencies 💀 They're building AI-first while agencies make tiny tweaks #GenZEntrepreneurs #AIMarketin #MarketingAgency... The creator predicts agencies making only small AI/SEO tweaks may be overtaken by teams that rebuild marketing systems around AI. Main topics: AI-first marketing / agency model.

Gen Z startups are about to destroy traditional marketing agencies 💀 They're building AI-first while agencies make tiny tweaks #GenZEntrepreneurs #AIMarketin #MarketingAgency #StartupLife #BusinessPrediction


This is still one of my favorite pieces of writing on the internet. We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It isn't. It's still a wonderful exponential curve. But we can't grasp that intuitively. So we underrate exponential growth in its early stages. I love this line. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this, too, is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push. Or they grow their audience one fan at a time because they have nothing better to do. Here it is. If people consciously realized they could invest in exponential growth. Many more would do it. That writing comes from Paul Graham...

This is still one of my favorite pieces of writing on the internet.

We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about.

Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It isn't. It's still a wonderful exponential curve. But we can't grasp that intuitively. So we underrate exponential growth in its early stages.

I love this line. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this, too, is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push. Or they grow their audience one fan at a time because they have nothing better to do.

Here it is. If people consciously realized they could invest in exponential growth. Many more would do it.

That writing comes from Paul Graham. Paul Graham is a founder of Y Combinator, which many would call the greatest tech accelerator ever. He is a brilliant mind in tech and business. If you want to read the whole thing, it's this article right here. How to do great work.

This is still one of my favorite pieces of writing on the Internet. We underestimate the cumulative effect of work... Business execution improves when operators stay close to users, shorten planning loops, and convert repeated work into visible compounding progress. Main topics: Business operating loop.

This is still one of my favorite pieces of writing on the Internet. We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things, don't get a lot done every day. They get something done rather than nothing.  If you do work that compounds, you'll get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example,  is an instance of this phenomenon. The more  you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It isn't. It's still a wonderful exponential curve, but we can't grasp that intuitively. So we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this too is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push, or they grow their audience one fan at a time because they have nothing better to do. If people consciously realize they could invest in exponential growth, many more would do it. That writing comes from Paul Graham. Paul Graham is a founder of Y Combinator, which many would call the greatest tech accelerator ever. He's a brilliant mind in tech and business.  If you want to read the whole thing, it's this article, How To Do Great Work. #ycombinator #indiehackers #buildinpublic #startups


This is a quick way to make your articles more engaging. Copy everything in your article, say to ChatGPT. Write a comprehension quiz for this article. To do so and so, paste the article. ChatGPT gives you some questions. Take these questions, give them to Claude. Claude is much better at coding a code an interactive quiz for these questions. Give your colors. After a few back and forths, you'll get something like this. Click copy, paste everything into an HTML widget. Most site builders have HTML widgets. When it's published, it will look like this. I have a timer. It starts whenever you click something. You click next, flashes green. If you get it wrong, then it flashes red. Let me show you what happens when you get everything correct. Last question. Watch this. Here we go. Whoa. 5 out of 5. And I added confetti. Oh my gosh. A simple thing to do to get people to spend more time on your site.

This is a quick way to make your articles more engaging. Copy everything in your article. Say to ChatGPT, write a comprehension quiz for this article to do so and so... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, engagement SEO / interactive content.

This is a quick way to make your articles more engaging. Copy everything in your article. Say to ChatGPT, write a comprehension quiz for this article to do so and so.  Paste the article. ChatGPT gives you some questions. Take these questions, give them to Claude.  Claude is much better at coding.  Say, code an interactive quiz for these questions. Give your colors. After a few back and forths, you'll get it. Click copy. Paste everything into an HTML widget. Most site builders have HTML widgets. When it's published, it will look like this.  I have a timer. It starts whenever you click something.  You click next. It flashes green.  If you get it wrong, then it flashes red.  Let me show you what happens when you get everything correct.  Last question. Watch this. Here we go. Whoa, 5 out of 5 and I added confetti. A simple thing to do to get people to spend more time on your site. #searchengineoptimization #uiux #seotips #webdevelopment

AI visibility and answer readiness
engagement SEO / interactive content


This is the most powerful SEO strategy that any e commerce business can follow to truly scale. If you haven't done this already, make a collection or category page for every type of product that you offer. And what I mean by this is a dedicated page that only list products that suit that category. So let's say you sell baking equipment, you'd set one up for cupcakes, cookies, cakes, all that kind of stuff. Next, you're gonna set up sub categories or collections. These are smaller categories that fit within one of the main categories you just made. So for cupcakes, you would have a sub category for cupcake sprinkles. And then if you can, within those sub categories you're gonna create more sub categories, so things like glitter cupcake sprinkles, pink cupcake sprinkles. And this is gonna boost your website's SEO in two ways. First, these category pages are gonna widen the amount of searches that your website can show up for. As an example, let's say you've got a product that is pink cupcake sprinkles. Without any categories, it's really hard for search engines to know whether they would also be suitable as cookie sprinkles or if they're edible sprinkles, if they're glitter pink sprinkles. The category pages help you communicate that. And the second way is by boosting your topical authority and having more pages available to rank in search.

This is the no1 ecommerce SEO strategy you need to boost your ecommerce website's organic search traffic... Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior. Main topics: Ecommerce conversion and feed readiness, ecommerce SEO / category architecture.

This is the no1 ecommerce SEO strategy you need to boost your ecommerce website's organic search traffic.   This strategy will help you rank for more high-intent search terms (i.e. transactional intent searches), improve your topical authority, and increase organic sales from Google & AI search.    #EcommerceSEO #EcommerceTips #SEOTips #SEOforBeginners

Ecommerce conversion and feed readiness
ecommerce SEO / category architecture


This guy's marketing funnel gets him $1 million annual recurring revenue with only 450 YouTube subscribers. He's a gym owner. He has a gym called Hale Fitness. This is a strategy. A prospect sees a paid ad. Here's one of them as an example. We're looking for local men who are looking to get stronger, better cardio, lose fat, transform their health. With our eight week kick start, we can only take on four clients at a time in a group. Our last seven groups have sold out. The ad goes to a landing page with a video at the top. The prospect is instructed to start the video, which is 41 seconds and is of Jay, the guys Jay Hale and is of Jay explaining this upcoming form and the sales call. The prospect fills out the form. There are questions to group prospects into archetypes. And this is where it gets really smart. At the end of the form, the prospect sets up a sales call, which is typically just two days into the future. The day before the call, a sales rep looks at the answers and figures out which archetype the prospect falls into. The gym's YouTube channel has a few subscribers, but it has many videos for every different archetype. The videos are of different trainers speaking and explaining. The day before the call, the prospect is sent one of these videos that matches the archetype. The video addresses the biggest problem the prospect specified in the form and offers a solution. The videos they provide direct personalized value and often times this is even enough for prospects to binge on other videos on the gym's YouTube channel. The sales call happens the next day...

This guy's marketing funnel gets him $1 million annual recurring revenue with only 450 YouTube subscribers. He's a gym owner. He has a gym called Hale Fitness. This is a strategy. A prospect sees a paid ad. Here's one of them as an example. We're looking for local men who are looking to get stronger, better cardio, lose fat, transform their health. With our eight week kick start, we can only take on four clients at a time in a group. Our last seven groups have sold out.

The ad goes to a landing page with a video at the top. The prospect is instructed to start the video, which is 41 seconds and is of Jay, the guys Jay Hale and is of Jay explaining this upcoming form and the sales call. The prospect fills out the form. There are questions to group prospects into archetypes. And this is where it gets really smart. At the end of the form, the prospect sets up a sales call, which is typically just two days into the future.

The day before the call, a sales rep looks at the answers and figures out which archetype the prospect falls into. The gym's YouTube channel has a few subscribers, but it has many videos for every different archetype. The videos are of different trainers speaking and explaining. The day before the call, the prospect is sent one of these videos that matches the archetype. The video addresses the biggest problem the prospect specified in the form and offers a solution. The videos they provide direct personalized value and often times this is even enough for prospects to binge on other videos on the gym's YouTube channel.

The sales call happens the next day. The close rate from this strategy is a whopping 50%. By the way, if you want to read this whole thing, it's on my website, edwardstrom.com. This is the name of the article. For the remaining half that doesn't close, they're given a 24 hour discount and one to three more videos of people just like them getting the results that they want. This closes many more.

This is what the form looks like, the initial form. This is the landing page with Jay Hale at the top. Here's the calendar where you set up the sales call. Then this is the YouTube. Here's a quote from Jay. If I have a mom who's in her mid 40s and we'll send her a video that talks about how to handle menopause. If I have a man who's in his mid 30s, I'm gonna send him a video about what to do if you feel like you're too late in life. I know that if I have a man who's like me, he's going to want to see me in the video. I know that if I have a woman who's like one of our female coaches, they're going to want to see her in the video. I try to send the videos that are specific to the problem each person has.

So great. The videos are hyper personalized. This is why it works so well. The prospects are made comfortable and confident, feeling like this gym understands and empathizes with them. Videos go above and beyond offering value and solutions right there for free. This works so well that Jay was able to raise prices, shorten sales calls from 45 minutes to 15 minutes, has a waiting list of months, too much demand and expects to soon make way more than $1 million a year. I love this. Great job, Jay.

This gym owner built a funnel that generates over $1M in annual recurring revenue with only 450 YouTube subscribers... Hyper-personalized pre-call videos are presented as a way to make prospects feel understood and more confident before sales conversations. Main topics: conversion / personalized nurture.

This gym owner built a funnel that generates over $1M in annual recurring revenue with only 450 YouTube subscribers. Here’s how Jay Hale of Hale Fitness does it: - A prospect clicks a paid ad offering an 8-week kickstart. - They land on a page with a short intro video and fill out a form. The form groups them into archetypes based on goals and challenges. - Before the scheduled sales call, Jay’s team reviews the answers and sends the prospect a highly relevant YouTube video tailored to their exact situation. - These videos address personal struggles (like menopause for mid-40s moms, or feeling “too late in life” for men in their 30s) and show them someone they can relate to. By the time the call happens, the prospect feels understood and confident. This personalization drives a 50% close rate. For those who don’t sign up right away, the gym offers a 24-hour discount and additional success story videos - bringing in even more conversions. The results: sales calls cut from 45 minutes to 15 minutes, higher prices, a months-long waitlist, and revenue that continues to climb past $1M. Hyper-personalized, problem-solving videos make prospects feel seen, valued, and ready to buy. #entrepreneurship #digitalmarketing #marketingfunnel #smallbusinessmarketing


The SEO subreddit is filled with some of the best gems in digital marketing, adding forums slash questions so users can generate content. Index cleanup and content pruning. For me, traffic goes burr. This basically means removing low quality pages from your site. That helps with SEO a lot. Targeted pages for long tail queries. I do this all the time. Works crazy well. Updating aged content at scale, notifying Google using Google Search Console after each update. That one is critical. It both adds new keywords and improves the ranking of the existing ones. There are some scripts to automate it too. Yeah, updating age content. That was actually the top comment here. Refreshing content works each time. If you just change your theme and code to something else, you'll get a boost. If you just rewrite something and say exactly the same thing in different words, you'll get a boost. Google business profile title keyword stuffing. Recent example elevated client from position 6 to 2 for most major keywords in service industry. Very niche in a major US city. Rest of Google Business Profile is already highly optimized. Don't underestimate local map pack for brick and mortar or local service. Free directories with domain authority over 35+, making high search volume, Faqs, rich results. Optimize more SEO tips at compactkeywords.com.

The SEO subreddit is filled with some of the best gems in digital marketing. Like… - Adding forums / questions so users can generate content... Refreshing aged content at scale and notifying Google via Search Console after updates is claimed to add new keywords and improve existing rankings. Forum/question sections, content pruning, targeted long-tail pages, and aged-content refreshes are presented as SEO opportunities. Main topics: risk/avoid / local SEO manipulation, SEO tactics / content refresh, SEO tactics / UGC and long-tail pages.

The SEO subreddit is filled with some of the best gems in digital marketing.  Like… - Adding forums / questions so users can generate content. -  Index cleanup and content pruning for me. Traffic goes brrrrr. This basically means removing low quality pages from your site. That helps with SEO a lot. -  Targeted pages for long tail queries. Works crazy well.  Updating aged content at scale. Notifying Google using Google Search Console after each update. That one is critical. It both adds new keywords and improves the ranking of the existing ones. There are some scripts to automate it too. - Refreshing content works each time.  - If you just change your theme and code to something else, you'll get a boost.  If you just rewrite something and say exactly the same thing in different words,  you'll get a boost. - Google Business Profile title keyword stuffing. Recent example elevated client from position six to two for most major keywords in service industry niche in a major US city. Rest of Google Business Profile is already highly optimized.  Don't underestimate local map pack for brick and mortar or local service. -  Free directories with domain authority over 35+.  Making high search volume FAQ's rich results optimized.  - More SEO tips at  Compact Keywords. #seotips #digitalmarketingtips #searchengineoptimization #buildinpublic

risk/avoid / local SEO manipulation
SEO tactics / content refresh
SEO tactics / UGC and long-tail pages