Ranking in ChatGPT is not exactly the same as ranking in Google GEO is not exactly the same as SEO. But I've already made other videos on that topic. Now I wanna talk about how they're not entirely different. Over the last few months, I've had about a dozen companies come to me and say, we already have an agency handling our SEO. We're just looking for someone to help us with AI optimization or GEO or whatever they'll call it. And what I tell them is that probably doesn't make sense. Well, there are now a ton of new opportunities because of ChatGPT and other large language models. Process in the strategy is very similar. Now there is a lot of work that we do to rank in ChatGPT that we just wouldn't do for traditional SEO. Like I wouldn't be putting out press releases right now if it wasn't for ChatGPT. We wouldn't be so focused on things like case studies. There's a lot of directories that I wouldn't care about and blog topics that I wouldn't bother writing on. But all of these are really just expansions of our typical SEO campaign. It's the same kind of work and it's done in tandem with the work we've always done for SEO. And of course, it all has to fit cohesively inside the same overall strategy, but of course that is not to say that traditional SEO is all you need and nothing has changed. I see at least one agency make this claim every day and they're always praised by the same section of the SEO community. These are SEOs that want that to be true so badly because of course that would mean they don't have to change anything...

Ranking in ChatGPT is not exactly the same as ranking in Google GEO is not exactly the same as SEO. But I've already made other videos on that topic. Now I wanna talk about how they're not entirely different. Over the last few months, I've had about a dozen companies come to me and say, we already have an agency handling our SEO. We're just looking for someone to help us with AI optimization or GEO or whatever they'll call it. And what I tell them is that probably doesn't make sense. Well, there are now a ton of new opportunities because of ChatGPT and other large language models. Process in the strategy is very similar. Now there is a lot of work that we do to rank in ChatGPT that we just wouldn't do for traditional SEO. Like I wouldn't be putting out press releases right now if it wasn't for ChatGPT. We wouldn't be so focused on things like case studies. There's a lot of directories that I wouldn't care about and blog topics that I wouldn't bother writing on. But all of these are really just expansions of our typical SEO campaign. It's the same kind of work and it's done in tandem with the work we've always done for SEO. And of course, it all has to fit cohesively inside the same overall strategy, but of course that is not to say that traditional SEO is all you need and nothing has changed. I see at least one agency make this claim every day and they're always praised by the same section of the SEO community. These are SEOs that want that to be true so badly because of course that would mean they don't have to change anything. They can just keep doing what they've been doing. And so if you are currently paying an SEO agency, I would ask them what they're doing differently to make sure that you're visible in ChatGPT, in Google's AI mode. And if they tell you that nothing has really changed and they're essentially doing the same thing, maybe adding a few more FAQs or structured data, I would consider finding another agency. Find an agency that's so excited about all these new opportunities that you can't get them to shut up about it.

Can an SEO Agency Also do GEO? Your SEO agency says nothing changed with AI search? That's a problem. Here's what to ask them instead 👇 #SEO #ChatGPT #GEO #DigitalMarketing GEO can add workstreams such as press releases, case studies, directories, and different blog topics while still fitting inside an SEO strategy. An SEO agency saying nothing has changed for AI visibility beyond FAQs or structured data may be a red flag. Main topics: AI visibility agency red flag, GEO workstreams, SEO and GEO strategy integration.

AI visibility agency red flag
GEO workstreams
SEO and GEO strategy integration


You can have such a serious ROI just from following the right X accounts. This guy post conversion rate optimization breakdowns. Look at this before and after they added this urgency banner spots for Christmas show are filling up quickly. They made a much stronger visual hook. They replace view demo reel with a play button. Gives an immediate reason to engage. Putting in magician near Philadelphia. It's local and specific. Reduces bounce rate a ton. The view demo reel called Action Button got replaced with a much bigger called action button that says check availability now turns curiosity into an actionable lead. A much more conversion focused called action directly under added key credentials and stats acclaimed by Fortune 500 executives. 100% audience participation guaranteed over 2,000 presentations delivered. Then a testimonial. Look, no testimonial here. Testimonial right at the top. This was him introducing himself using valuable real estate. Before people start scrolling, the new one is convincing visitors to take action now while conveying scarcity. This stuff is all obvious when you see it, but many of us don't do it.

You can get an insane ROI just by following the right X accounts. For example, Oliver Kenyon posts conversion rate optimization breakdowns... The creator says adding local service specificity, such as 'magician near Philadelphia', can clarify relevance and reduce bounce. The creator lists CRO changes: stronger CTA, proof points, testimonial near the top, and real urgency above the fold. Main topics: Landing page conversion, Local landing page CRO.

You can get an insane ROI just by following the right X accounts. For example, Oliver Kenyon posts conversion rate optimization breakdowns. Here’s a before and after of what people see before they start scrolling. Added an urgency banner: “Spots for Christmas show are filling up quickly.” - Creates scarcity and motivates people to act. Improved the visual hook - making it pop more, less boring. Replaced the previous CTA “View Demo Reel” with a big play button - instantly gives people a reason to click and engage. Localized the copy: changed to “Magician Near Philadelphia.” Specific, targets ICP, dramatically lowers bounce rate. Upgraded the main CTA: From “View Demo Reel” → to “Check Availability Now.” Shifts from passive curiosity to an actionable next step. Added trust signals directly below the CTA: “Acclaimed by Fortune 500 executives. 100% audience participation guaranteed. 2,000+ presentations delivered.” Included a testimonial at the top. The new page doesn’t just look better - it convinces visitors to take action now through urgency, proof, and clarity. This stuff seems obvious when you see it, but most of us still don’t think to do it. #conversionrateoptimization #digitalmarketing #marketingpsychology #ecommerce

Landing page conversion
Local landing page CRO


Google just made it way easier to repurpose your blog content or any text content. I think this could potentially be a really big marketing opportunity for any small business. It's ridiculously easy to do. So a few months back Google rolled out their video overview feature in NotebookLM, and this allows you to upload text content and then Google will create a video for you. But it kind of sucked. Well, recently they incorporated Nano Banana, their newest image generation model, into video overview and it's actually a lot better now. I'll be honest, the videos aren't amazing or anything, but I feel like we've just hit that good enough moment. They're good enough that you can throw a blog post in, have it do a video overview of the blog post, and it's not embarrassingly bad. Like, most small brands would be fine putting that out into the world as a representation of their brand. This might not seem like a big deal on its face, but I think it's huge. Video content has always been very effective, and it's only becoming more effective now. But the vast majority of brands have never had the time or willingness to create those videos. But now you can turn every blog post, every service page, every product page on your website into a video version targeting the same term. Now again, these videos aren't amazing, so you're probably not gonna get a ton of views on the video platforms. Themselves. But for a small business targeting specific niche terms, there's way less competition on video than there is on blogs...

Google just made it way easier to repurpose your blog content or any text content. I think this could potentially be a really big marketing opportunity for any small business. It's ridiculously easy to do. So a few months back Google rolled out their video overview feature in NotebookLM, and this allows you to upload text content and then Google will create a video for you. But it kind of sucked. Well, recently they incorporated Nano Banana, their newest image generation model, into video overview and it's actually a lot better now. I'll be honest, the videos aren't amazing or anything, but I feel like we've just hit that good enough moment. They're good enough that you can throw a blog post in, have it do a video overview of the blog post, and it's not embarrassingly bad. Like, most small brands would be fine putting that out into the world as a representation of their brand. This might not seem like a big deal on its face, but I think it's huge. Video content has always been very effective, and it's only becoming more effective now. But the vast majority of brands have never had the time or willingness to create those videos. But now you can turn every blog post, every service page, every product page on your website into a video version targeting the same term. Now again, these videos aren't amazing, so you're probably not gonna get a ton of views on the video platforms. Themselves. But for a small business targeting specific niche terms, there's way less competition on video than there is on blogs. Google is showing way more video content in their search results, and large language models are relying more and more on videos to give recommendations. That's really where I see the biggest opportunity and why I think every small business should be taking advantage of this. You see, when someone goes to ChatGPT. Or Google's AI. Mode, and they ask about the product or service that you offer, the large language model is then going to run a series of specific searches. So they're not just looking for the website that's rank one. Instead, they're gonna look through hundreds of websites, and they're gonna recommend whatever business shows up most prominently across those results. So unlike traditional SEO. Where you have to be rank 1 for that competitive term, showing up in large language models is about showing up as many times as possible for as many specific terms as possible. And so even if your blog post or your page is already rank one for that target term, making one or more videos targeting that term let you show up more often, increasing the chances that you get recommended. We're just starting to experiment with this with a few of our clients. But for a lot of the terms are targeting. There are literally no videos on YouTube targeting those terms now. Again, a lot of humans probably aren't gonna watch these videos, and maybe you wouldn't even want them to. It actually has a NotebookLM logo on the video, so they'll know it's created by AI. But ChatGPT and Google's AI mode have no problem citing videos with under 100 views as long as it's relevant to one of the dozens or so searches that is performing to answer the users query. And I believe we're quickly moving into a world where when someone is looking for a recommendation on which brand to go with, they will typically use a large language model like ChatGPT or Google's AI mode.

How to turn blog posts into videos with Google NotebookLM (and why it matters for ranking in ChatGPT) 👀 #SEO #smallbusiness #contentcreation #ChatGPT #aimarketingtools #GEO NotebookLM video overviews are described as good enough to turn blog, service, or product pages into videos for the same target term. The creator argues LLM recommendations reward showing up across many specific searches, so videos can add coverage even when a page ranks. The creator says ChatGPT and Google AI Mode may cite relevant videos even when they have under 100 views. Main topics: AI visibility through surface area, low-view videos and AI citations, text-to-video repurposing.

AI visibility through surface area
low-view videos and AI citations
text-to-video repurposing


It's so much easier to get recommended by ChatGPT than it is to rank in Google, especially if you're like a newer or smaller website. I've done two audits in the last week where the website I was auditing was getting virtually no traffic from Google for non-branded terms. If you go to chat t or even Google's AI mode and you ask specifically for the services they provide, they commonly show up as one of the top recommendations. This matches what other people are finding too. H R F study recently showed that 28% of the top 1,000 citations from ChatGPT are getting zero visibility in Google right now. AI search is just willing to look a lot deeper. It's still biased towards big brands like Google is for good reason. But for specific searches with a lot of context, it's just willing to look deeper for that specialized result. And so as more and more people turn to AI for recommendations, there's gonna be more and more opportunity to show up when people are looking for the exact problem that you solve. So just lean in to whatever it is that you're best at and create as much content as possible on your website and off your website addressing the most common problems that your customers have.

How Easy is It to Rank in ChatGPT? ChatGPT will recommend your site even with ZERO Google traffic 👀 28% of top ChatGPT citations don't rank in Google at all #SEO #AISearch... A newer or smaller site may surface in ChatGPT or Google AI Mode for specific service queries even with little non-branded Google traffic. The creator argues that AI search can look deeper for specialized, context-rich results, creating openings around exact customer problems. Main topics: AI search strategy, AI visibility for small sites.

How Easy is It to Rank in ChatGPT? ChatGPT will recommend your site even with ZERO Google traffic 👀 28% of top ChatGPT citations don't rank in Google at all #SEO #AISearch #ContentMarketing #SmallBusiness

AI search strategy
AI visibility for small sites


This is how you can get trademark Protection for your brand with Google Ads. Now before we start, it's important to understand what Google will give you Protection for and what they won't help you with. What Google can help you with if you are a trademark owner, Google will prevent other advertisers from using your brand name in their text ads. This is obviously done to protect your brand and also it's done so people don't think that they're clicking on your company when in fact they are clicking on competitors. What Google won't help you with is that they won't prevent other advertisers from bidding on your name and putting a text ad when someone searches your brand. You have to go first, create a complaint with Google, create a request, then report an infringement on this page over here. I'm gonna do it for Google search. So I'm gonna click on the Google search option, I'm then gonna click on Google search ad, then I'm gonna give it a reason and then in this specific case say intellectual property and then I'm gonna say trademark and then Google's gonna start taking me through the steps. It's a bit of a mission, but this is the only way to do it. Give it a few days and then Google will say yes or no that they've given you the trademark Protection. Once Google have done this, what this means is that Google will prevent other advertisers from putting Your brand name in their text ads.

Ad platforms expose policy, targeting, and competitor-research surfaces that should be checked before campaign changes. Main topics: Ad platform policy and competitor research.

How to Submit a Trademark Infringement to Google If someone is using ...


The 2026 Local Ranking factors report is finally here. 40 seven of the world's best local search experts have completed a grueling two hour survey answering questions, scoring 187 factors across four different areas, including AI search. I spent the last few weeks analyzing the data to bruise the SEO industry's number one resource for winning in local SEO in 2026. There are guaranteed to be some new insights in here that are going to completely change the way you do local SEO. This report gives you a detailed prioritize list of the factors that will have the greatest impact on your SEO and AI search visibility. Okay, let's get into it.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

🚨 The 2026 Local Search Ranking Factors are OUT NOW! 47 of the world’...


This is doing SEO in 2026. It's a visualization of a website. My website. Here in the center, you see the homepage. If you do depth 1, you see direct child pages of the homepage. Depth 2, you see child pages of child pages of the homepage. You can right click show in links, then see all the internal links to that direct page. This is fantastic for visualizing information architecture. For visualizing internal links. The closer a page is to your homepage, the more that says to Google you're important. This is the page for my SEO course, Compact keywords. Notice how every page is linking to it? This is because it's in the footer of my site. The tool being used for this visualization is Screaming Frog. To learn how to do SEO in 2026, go to compactkeywords.com.

This is doing SEO in 2026. It's a visualization of a website with Screaming Frog. This is fantastic for visualizing information architecture, for visualizing internal links... Screaming Frog visualizations can reveal site depth, child pages, and internal links; pages closer to the homepage and linked sitewide are treated as more important. Main topics: internal linking / information architecture.

This is doing SEO in 2026.  It's a visualization of a website with Screaming Frog.  This is fantastic for visualizing information architecture, for visualizing internal links.  The closer a page is to your homepage, the more that says to Google, the page is important. And to learn how to do SEO in 2026, go  to compactkeywords.com  #searchengineoptimization #seotips #digitalmarketing #marketingstrategy


One of my favorite ways for getting backlinks AIPodcastMatcher.com it uses AI to match you with podcast hosts that you'd be a good fit for. You get three matches a day. The hosts look at your profile, decide whether or not to have you on. Podcasts are great for getting links to boost SEO.

One of my favorite ways for getting backlinks: aipodcastmatcher.com Great service that uses AI to match you with podcast hosts that you'd be a good fit for... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: backlinks / podcast outreach, SEO research and tooling workflow.

One of my favorite ways for getting backlinks: aipodcastmatcher.com Great service that uses AI to match you with podcast hosts that you'd be a good fit for. Get on a podcast and have your link in the show notes + get awareness, brand mentions, and brand searches. You get three matches a day. The hosts look at your profile and decide whether or not to have you on. Podcasts are great for getting links to boost SEO. #linkbuilding #backlinks #searchengineoptimization #publicrelations

backlinks / podcast outreach
SEO research and tooling workflow


There's been a lot of talk in the last 48 hours about ChatGPT's new brand identity field or entity ID. So I just wanna talk about what we know so far and what I see as the actionable insights we can take away. It seems like ChatGPT has made some kind of change towards entities in the last month. Most of the information I've seen on this so far has come from WordLift or Profound. They both uncovered the data from ChatGPT's responses showing that they've become more reliant on this entity ID and other structured fields. So what does this all mean? Well, we now know that ChatGPT has their own knowledge graph. A knowledge graph is just a database of different entities. An entity might be a product, an organization, a person, and a bunch of different fields describing that entity and their relationships to other entities. This knowledge graph helps ChatGPT reason more reliably when it's evaluating data or content. Across the internet, knowledge graphs are very common. It's one of the primary ways that Google uses to understand content. What's new is that ChatGPT seems to be more reliant on their own knowledge graph. And this seems to have happened right as they're rolling out agentic commerce and is likely part of their focus on getting products to show up and be purchased directly inside of ChatGPT. They also now know that ChatGPT has their own search index, but that's the topic for another video. So why is ChatGPT doing this?...

There's been a lot of talk in the last 48 hours about ChatGPT's new brand identity field or entity ID. So I just wanna talk about what we know so far and what I see as the actionable insights we can take away. It seems like ChatGPT has made some kind of change towards entities in the last month. Most of the information I've seen on this so far has come from WordLift or Profound. They both uncovered the data from ChatGPT's responses showing that they've become more reliant on this entity ID and other structured fields. So what does this all mean? Well, we now know that ChatGPT has their own knowledge graph. A knowledge graph is just a database of different entities. An entity might be a product, an organization, a person, and a bunch of different fields describing that entity and their relationships to other entities. This knowledge graph helps ChatGPT reason more reliably when it's evaluating data or content. Across the internet, knowledge graphs are very common. It's one of the primary ways that Google uses to understand content. What's new is that ChatGPT seems to be more reliant on their own knowledge graph. And this seems to have happened right as they're rolling out agentic commerce and is likely part of their focus on getting products to show up and be purchased directly inside of ChatGPT. They also now know that ChatGPT has their own search index, but that's the topic for another video. So why is ChatGPT doing this? Well, if ChatGPT can reliably match information to your entity ID and store that information in their knowledge graph that provides them data that they can be much more confident is accurate about your brand, your product or yourself. So as a brand, your goal should be to get as much information about your entity into this knowledge graph as possible. So let's talk about how you do that. If you're an e-commerce business, it's clear that the product schema is gonna become even more important. If you're not familiar with schema markup, I recommend googling it. It goes beyond the scope of this video but it's the most common form of structured data. Not only does Google rely heavily on the schema for their shopping results, but it's now clear that ChatGPT is also using product schema. You wanna make sure that you filled out every field available to you. Now outside of product schema, there are hundreds of different types of schema available and over the last few years we've seen SEO's saying that schema is now very important for AI and you need to put it on every page of your website that might end up being true, but I've yet to see any evidence that that's the case. From the information we have so far it seems like the only thing we know ChatGPT is using is that entity ID. Therefore, I would recommend having organization schema across every page of your website, assuming you're some kind of organization, as well as person schema on any pages that you've authored yourself. And this is the most important part. Make sure you're using the exact same name every time you mention your brand. Pick one and be consistent. And if you can, try to include a search term you're trying to show up for in the name, but only if you can consistently use it. If you're using multiple variants, you're risking OpenAI creating multiple entity IDs for you and splitting the information and authority around your brand.

ChatGPT's new entity system changes everything for brands. Here's what you need to do about it 👇 #SEO #ChatGPT #AISearch #DigitalMarketing #BrandTips The creator says ChatGPT appears more reliant on entity IDs and structured fields, so consistent brand/entity naming matters. For ecommerce, the creator says product schema may become more important because ChatGPT is using product schema. The creator recommends organization schema sitewide and person schema on authored pages, instead of adding every schema type everywhere. Main topics: entity / knowledge graph, schema / ecommerce AI visibility, schema / organization-person entities.

entity / knowledge graph
schema / ecommerce AI visibility
schema / organization-person entities


what are backlinks and why are they so important to search engine optimization in simple terms when one website connects to another website that is via a link when that website is now connected to that first website that is called a backlink when Google has to decide which website should go higher up their search results one of the major factors that they look at is backlinks how many votes or links one website is getting from all over the world because this shows Google that this website is more important and more relevant now there have been lots and lots of studies with regards to backlinks and how important they are one of the big studies that came out a few years ago was done by one of the leading SEO softwares in the world called atrials they showed clearly that websites with more backlinks rank higher up the search engines now with regards to backlinks they are not all created equal and there are number factors that you have to know what makes up a very good backlink or not such a good backlink the most important thing is authority how important is that website that's linking back to your website the next important thing is relevance how relevant is that website that's linking back to yours so for example if you are a medical website is another medical website linking back to yours the third one is anchor text have you labelled that back link the fourth one is placement is your link on the top of the page or at the bottom of the page the fifth important part of a good link is if it's a follow link or a no follow back link now backlinks are hugely important and...

what are backlinks and why are they so important to search engine optimization in simple terms when one website connects to another website that is via a link when that website is now connected to that first website that is called a backlink when Google has to decide which website should go higher up their search results one of the major factors that they look at is backlinks how many votes or links one website is getting from all over the world because this shows Google that this website is more important and more relevant now there have been lots and lots of studies with regards to backlinks and how important they are one of the big studies that came out a few years ago was done by one of the leading SEO softwares in the world called atrials they showed clearly that websites with more backlinks rank higher up the search engines now with regards to backlinks they are not all created equal and there are number factors that you have to know what makes up a very good backlink or not such a good backlink the most important thing is authority how important is that website that's linking back to your website the next important thing is relevance how relevant is that website that's linking back to yours so for example if you are a medical website is another medical website linking back to yours the third one is anchor text have you labelled that back link the fourth one is placement is your link on the top of the page or at the bottom of the page the fifth important part of a good link is if it's a follow link or a no follow back link now backlinks are hugely important and you have to start understanding them if you want to take SEO seriously and you want your website to come on top of the Google search results and obviously now as well the AI search results if you want to learn more about SEO backlinks Google Ads and a whole lot of digital marketing exciting stuff give me a follow I post videos daily and I'm sure you'll love the content.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

What Are Backlinks for SEO and Why They Matter 🔗🔗🔗 Backlinks are link...


There's something to be said about startup founders who have a sense of humor. The meditation app calm started as do nothing for 2 minutes dot com. When it was launched, this super long URL, it went from zero to 1 million unique visitors in only six days. If you go to do nothing for two minutes dot com now, it just redirects automatically to calm. When it was launched, this is what it looked like. If you moved your mouse, the time would reset and there was the sound of calming waves. You can hear it. The calming waves. Do nothing for 2 minutes.com was launched on Product Hunt, went viral, LED to calm the founder. He also thought of million dollar homepage to fund his university. You paid $1 per pixel. There were one million pixels. Everything sold out. Sold out. Each pixel linked to a website. You want to win, develop a sense of humor.

There's something to be said about startup founders who have a sense of humor. The meditation app Calm started as donothingfortwominutes.com... Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable. Main topics: Brand campaign mechanics and memorable hooks.

There's something to be said about startup founders who have a sense of humor. The meditation app Calm started as donothingfortwominutes.com. When it was launched, this super long URL, it went from zero to one million unique visitors in only six days. If you go to donothingfortwominutes.com now, it just redirects automatically to Calm.  When it was launched, this is what it looked like: if you moved your mouse, the time would reset. There was the sound of calming waves. You can hear it. The calming waves.  Donothingfor2minutes.com was launched on Product Hunt, went viral, led to Calm. The founder, he also thought of MillionDollarHomePage to fund his university. You paid a dollar per pixel, there were one million pixels, everything sold out. Sold out. Each pixel linked to a website. You want to win, develop a sense of humor. #startups #ycombinator #indiehackers #growthhacking


If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating high quality content without taking up a lot of your time. This is one of the first things we figure out when working with a new client. How are we gonna take this client's expertise and turn it into high quality content that can be repurposed all over the internet? So I figured I'd just take some time and go over the most common ways we do this. My favourite way is to make short form videos like this. This is the only form of marketing I do for our agency and it works really well. We take the transcription of these videos and we turn it into about 8 pieces of content. If you give ChatGPT or we prefer Claude some guidelines on how to write for different platforms, some context around your business for brand and then the input like this video transcript, it can do a pretty good job of writing that content. Now I would not recommend automating this. You definitely want a human in the loop reviewing everything and it will require some iteration on the process to get reliably high quality output. Once you have the process working, you have a machine that takes a low effort input and easily outputs high quality content. But maybe you're like most of my clients and the idea of shooting short form video just sounds terrible...

If you wanna rank in Google or ChatGPT, you need to be creating content and ideally a lot of it. Fortunately, it's never been easy to create content. If you have a business or a brand, you already have some kind of expertise in your industry. You just need to find a way to take that expertise and turn it into content at scale. We're talking about creating high quality content without taking up a lot of your time. This is one of the first things we figure out when working with a new client. How are we gonna take this client's expertise and turn it into high quality content that can be repurposed all over the internet? So I figured I'd just take some time and go over the most common ways we do this. My favourite way is to make short form videos like this. This is the only form of marketing I do for our agency and it works really well. We take the transcription of these videos and we turn it into about 8 pieces of content. If you give ChatGPT or we prefer Claude some guidelines on how to write for different platforms, some context around your business for brand and then the input like this video transcript, it can do a pretty good job of writing that content. Now I would not recommend automating this. You definitely want a human in the loop reviewing everything and it will require some iteration on the process to get reliably high quality output. Once you have the process working, you have a machine that takes a low effort input and easily outputs high quality content. But maybe you're like most of my clients and the idea of shooting short form video just sounds terrible. Let's talk about some other low effort inputs that might work. Maybe for example, you've already created a lot of content in the past. We have one client that has about 100 infographics they've made. We built a process where ChatGPT breaks down the infographic, does research to collect supporting data and then builds an SEO-optimized blog post for them. We can take the same content and create a LinkedIn article and a medium article. ChatGPT loves articles from those sites. We have a few clients that have dozens or hundreds of case studies they've collected or even just conversations they've had with clients through email or phone. Any unique data, insights, opinions can work as a solid input. We're just looking for something that's not generic, something specific to you and your business. Of course, if you have any old video content, if you've been on podcast in the past, those are great for repurposing. And if you don't want to do video and you don't have any old content laying around, a voice memo can work really well. Just ramble on any topic for a couple minutes, take the transcript and use that as the input. At this point you might be wondering, but what would I make content on? What do I talk about? And that is just as important as the content itself. I could make an entire course on how to identify good topics for content, but I would start with the most common questions you're asking in your business. What are the things you find yourself saying over and over again to potential customers or even your team? After you get through the five or 10 big ones, start thinking more specific. Think about individual customers, the problems they had and the best solution for them. What advice do you find yourself giving friends and family members that are asking about your industry? The thing is more and more people are turning to large language models like ChatGPT to get help finding solution to very specific problems. After ChatGPT takes in all that context, it's gonna do a series of very specific searches looking for people who have had similar problems. The more content there is out there of you addressing these specific problems and presenting yourself as the solution, the more likely it is that these algorithms are gonna recommend you.

Turn ONE video into 8 pieces of content 📹 Here's the exact process we use for clients #contentcreation #contentmarketing #aitools #businessgrowthadvice A short expert video transcript can become multiple content assets when the workflow includes business context and platform writing guidelines. AI-assisted repurposing should keep a human review loop because reliable quality requires review and iteration. Existing content, case studies, client conversations, old video or podcast material, and voice memos can provide specific inputs for useful content. Main topics: AI-assisted content QA, content inputs, content repurposing.

AI-assisted content QA
content inputs
content repurposing


Make sure you add Black Friday to your page titles for SEO product listings like Best Gear for your Garden Black Friday 2025 Edition. If you are in an underserved niche with even a small amount of domain authority, Google will rank this stuff very fast. Make sure you are prepared and learn SEO that gets customers at compactkeywords.com.

Make sure you add Black Friday to your page titles for SEO. Product listings like "Best Gear for Your Garden Black Friday 2025 Edition" If you are in an underserved niche with... Adding seasonal modifiers such as “Black Friday 2025” to relevant product/listing page titles may rank quickly in underserved niches with some domain authority. Main topics: seasonal SEO / page titles.

Make sure you add Black Friday to your page titles for SEO.  Product listings like "Best Gear for Your Garden Black Friday 2025 Edition" If you are in an underserved niche with even a small amount of domain authority, Google will rank this stuff very fast. Make sure you are prepared. And learn SEO that gets customers at compactkeywords.com #ecommerce #seotips #searchengineoptimization #digitalmarketing


You've got to stop using ChatGPT for everything. These 5 AI marketing tools do a better job. Use Product Hero for search-optimized Google Shopping listings that generate more clicks. Use Zapier to connect your marketing tools and create automated tasks between them. Use prism to spy on your Google Ads, competitors and analyze your own campaigns performance. Use NeuronWriter to analyze search results and help you optimize your SEO content. Use Claude to write your emails, add copy blogs, and anything else that needs to sound like a human.

AI marketing tools that make the perfect ChatGPT alternatives... because they do a better job. If you're working on your AI marketing strategy, whether that's Google Ads... NeuronWriter is positioned as a tool for analyzing search results and optimizing SEO content. Product Hero is positioned as a tool for search-optimized Google Shopping listings that can generate more clicks. Main topics: Google Shopping tools, SEO content tools.

AI marketing tools that make the perfect ChatGPT alternatives...  because they do a better job. If you're working on your AI marketing strategy, whether that's Google Ads optimisation, SEO content, Google Shopping optimisation or easy AI automation for your business, these are the best AI tools for marketing atm! #aimarketingtoolsforbusiness #bestaitools #chatgptalternatives #aiautomation #digitalmarketing


There's a lot of misleading information coming out about how to get recommended by ChatGPT. I wanna talk about a recent blog post from hrefs that shares some really interesting data about ranking in ChatGPT, and then talk about how it can be a bit misleading. And then finally, I'll give you my take on what's actually been working for us. So in the title of H R s article, they say that 67% of the top 1,000 pages cited by ChatGPT are off limits to marketers. And by off limits, they mean that you, as a marketer, are unable to change or influence the content on those pages. And you might be thinking, why would I need to change the content on those pages? Well, it's because that is the primary method people are using to get recommended by ChatGPT. After someone enters a prompt in ChatGPT, it will typically do a search, and the response it comes back with will typically just be a summary of all the pages it cited. So if you can get your brand or business recommended in the pages it citing, it will recommend you in its response. So this article from H Ref seems to be implying, uh, good luck doing that, because 67% of the citations aren't able to be influenced. And that's what's very misleading about the article. So first let's talk about how they're getting that 67% number. That number is made up of Wikipedia, which is about 30% of all citations. Homepages and app store pages. So since you're unable to influence what Wikipedia says, or the homepage of websites or app store pages says, they consider these pages dead...

There's a lot of misleading information coming out about how to get recommended by ChatGPT. I wanna talk about a recent blog post from hrefs that shares some really interesting data about ranking in ChatGPT, and then talk about how it can be a bit misleading. And then finally, I'll give you my take on what's actually been working for us. So in the title of H R s article, they say that 67% of the top 1,000 pages cited by ChatGPT are off limits to marketers. And by off limits, they mean that you, as a marketer, are unable to change or influence the content on those pages. And you might be thinking, why would I need to change the content on those pages? Well, it's because that is the primary method people are using to get recommended by ChatGPT. After someone enters a prompt in ChatGPT, it will typically do a search, and the response it comes back with will typically just be a summary of all the pages it cited. So if you can get your brand or business recommended in the pages it citing, it will recommend you in its response. So this article from H Ref seems to be implying, uh, good luck doing that, because 67% of the citations aren't able to be influenced. And that's what's very misleading about the article. So first let's talk about how they're getting that 67% number. That number is made up of Wikipedia, which is about 30% of all citations. Homepages and app store pages. So since you're unable to influence what Wikipedia says, or the homepage of websites or app store pages says, they consider these pages dead. And that's all well and good if your intention was to show up for most queries in ChatGPT, but most queries in ChatGPT are people looking for information. If you're a brand or a business, all you really care about is being recommended when someone's looking for the product or service you offer. We're currently tracking around 15 prompts across 30 industries, the kind of prompts people type when they're interested in a recommendation for a specific business. And I can tell you, Wikipedia is not even in the top 10. Far from 30%. Wikipedia is well under 1% of the citations for those kinds of prompts. And while homepages are a good percentage of the citations, it's typically the homepage of your website and your competitors websites. Obviously, you have tremendous influence over your own homepage, and while you probably can't get your competitors to recommend you on their homepage, it does give you a lot of data you can use to influence the recommendations. And that brings me to the second reason that this article is misleading. The implication seems to be that the only way to influence ranking is to influence the content on these pages that are being cited. But that's not true. You also have the option of replacing the Pages that are being cited. If you know what kind of information ChatGPT is looking for before it gives a response, you can create pages optimized for those terms. So, for example, if you know that ChatGPT is looking at known competitors, you can create content targeting those competitors. Name free pages like your brand versus that competitor or that competitor alternatives. Check out this kind of content and it's likely to surface when they're looking for your competitor. If ChatGPT is looking at blog posts, which is very common, you can create similar blog posts on your website, assuming you have about as much authority as the websites that it's citing currently. If ChatGPT is citing LinkedIn articles or medium articles, which is really common, you can also write articles on those platforms. The truth is, for the props that you care about, the citations are highly influential. So while hrefs is sharing some great data, I really do recommend that article. We're still in the early days of this industry. Without the full picture, it's easy to be misled by data like this.

Ahrefs Study: 67% of ChatGPT Citations Are Off Limits—but that stat is super misleading. Here's what's actually working 👇 #Ahrefs #ChatGPT #SEO #Marketing #AISearch AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI citations / competitive pages, AI citations / prompt-specific analysis, AI visibility and answer readiness, off-site AI visibility.

AI citations / competitive pages
AI citations / prompt-specific analysis
AI visibility and answer readiness
off-site AI visibility


These are the most popular websites in South Africa. According to Similarweb, the most popular website in South Africa is still Google. They get an estimated 570 million monthly visits and have 27 million unique users. The second most popular website in South Africa is YouTube. They get an estimated 164 million visits from 11 million unique users. The third most popular website is Facebook. They get 94 million monthly visits with 10 million monthly unique users. Coming in at number four is the new kid on the block, ChatGPT. They get 54.8 million monthly visits and they have 3.7 million unique monthly users. Coming in at No. 5 is Hollywood bets. According to Similarweb, they have 42 million monthly visits to their website and have 2.69 million monthly unique users. To me, these figures are really an eye opener. If we know the size of the population and we take a look at the most two popular websites, Google and YouTube, that is still a huge opportunity for people to advertise to these people with Google Ads, YouTube ads, and obviously to work on your SEO. To get on top of those Google search results. The next one obviously, is Facebook. This just shows you that Facebook advertising is still massive. And then obviously the new kid on the block is ChatGPT. Let me know your thoughts about these stats.

Marketing decisions are stronger when channel, category, and audience assumptions are checked against sourced market data. Main topics: Market and channel data validation.

South Africa’s Most Visited Websites Highlight Massive Marketing Oppo...


I don't care how somebody got in touch with you, and if it was measurable. I don't care if they saw your magnet stuck to your neighbor's fridge and then they called you from the magnet. Like, hey, maybe you have a call tracking number in there, great if you do, totally okay if you don't. I don't really care. I just care that they call you. That's it. Or they email you, or they fill out your form. I don't care. So first off, you need to make it as easy as possible for people to get in touch with you in the method in which they want to get in touch with you with. So I'm going to say here, Leadferno, for example, I'm sure a friend of the white spark podcast, a tool that we use as well, and this is where you can have someone text you through your website. Every single website we've added Leadferno to has seen an increase in lead volume. It has never been a net negative. It is another way for people to get in touch with you, which brings me to stop making people do the thing that you want them to do. So if you love talking to people on the phone, good for you. Other people don't like talking on the phone. Let them text you. Let them email you. Let them fill out a form. Just give people as many options as possible to get in touch with you. And I think that as a small business owner, as an owner of franchises, wherever situation you're in, if you are giving any barrier at all to getting people in touch with you, you are giving business away. I love it. There we go. That's okay. The grant is over.

Lead attribution should not block customers from contacting the business through the route they already trust. Main topics: Attribution and contact-route coverage.

I was sick for the recording of today’s episode of The Whitespark Loc...


Search traffic usually takes months. This strategy shortens the timeline drastically. Go to Google Search Console. This is Google's own tool for seeing what you show up for on Google. Click performance, then search results under queries. See what you're already ranking for. Click pages to see which pages are ranking. Take terms that are over position 6. Add the terms to your existing content to rank higher on Google. Learn how to identify the keywords that actually bring customers at compactkeywords.com.

Raising search traffic usually takes months. This strategy shortens the timeline drastically. Go to Google Search Console... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

Raising search traffic usually takes months.  This strategy shortens the timeline drastically.  Go to Google Search Console. This is Google's own tool for seeing what you show up for on Google. Click performance, then search results. Under queries see what you're already ranking for.  Click pages to see which pages are ranking.  Take terms that are over position six. Add the terms to your existing content to rank higher on Google. Learn how to identify the keywords that actually bring customers at compactkeywords.com #seotips #searchengineoptimization #digitalmarketing #marketingstrategy


The other day, Canva launched this brand new tool called affinity. And with this, they are going full blast against Adobe. Now with affinity, they plan to go after Adobe's three most popular tools, Photoshop, Illustrator and in design. Now the big thing about affinity and why it's such a massive news, Zac Canvas said this is free and it's gonna be free forever. Now I'm not a designer, but I've spoken to a lot of designers locally and overseas and they told me they are definitely gonna make the move to affinity. If you're a designer, please let me know your comments below.

Creative production improves when tools are chosen for the specific editing, prompt, design, or repurposing job instead of as generic software. Main topics: Creative production tool workflow.

Canva Affinity is going after Adobe Canva’s new Affinity suite is tar...


do this before you spend any time or money on SEO. So search engines have an index If your pages aren't in those indexes, they're never gonna show up. Here's how you can check. I'm gonna show you how to do this for Google and Bing, which is where ChatGPT gets their search results from. Type in site:yourdomain.com All of the pages listed here are in their indexes. Any pages missing from either Google or Bing can be fixed. For Google you need Google Search Console. For Bing, you need Bing's Webmaster Tools. Bing completely ripped off Google and how this works so you can follow exactly the same method for both of them. Go to URL Inspection and enter the of a page that isn't showing. Google gives you really limited data here, whereas Bing will give you a little bit more to go on. A lot of the time you can just click request indexing and get the page indexed. If this hasn't worked and they're still not indexing the page, let me know the reason why in the comments.

If you're trying to get your website ranking on ChatGPT and Google but your website isn’t ranking on Google or ChatGPT, check this first 🔍 Too many people waste time or money... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, indexation / Google and Bing.

If you're trying to get your website ranking on ChatGPT and Google but your website isn’t ranking on Google or ChatGPT, check this first 🔍 Too many people waste time or money on SEO without realising their pages aren't indexed on Google or Bing. And if they’re not indexed, they’re just not going to rank, no matter how much AI SEO you do or how many SEO tutorials you follow. Here’s how to check if your website pages are in Bing & Google's index and ways you can fix it if they're not. #GoogleSEO #ChatGPTSEO #AISEO #websiteSEO #AIsearch

AI visibility and answer readiness
indexation / Google and Bing


An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. People are wondering if the ROI is there for spending money on AI visibility tracking tools. This AI founder just shut down his startup. He had an AI visibility tracking tool. After analyzing hundreds of AI responses, the pattern was clear. AI models are trained on the same content that builds your brand everywhere else. There's no shortcut, no hack, no specialized tool that can replace the fundamentals. Even Andreessen Horowitz is giving into the hype. How? Generative engine optimization GEO rewrites the rules of search. Lots of people are saying that we're in an AI bubble. The bubble might apply to search as well. AI tools make up 0.72% of platform visits in the US. Traditional search makes up 10.29%. Be careful about giving into hype.

An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. "People are wondering if the ROI is there for spending money on AI visibility... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, GEO hype / risk.

An MIT study found that 95% of companies that had invested in AI tools were seeing zero return. "People are wondering if the ROI is there for spending money on AI visibility tracking tools." This AI founder just shut down his startup. He had an AI visibility tracking tool. "After analyzing hundreds of AI responses, the pattern was clear, AI models are trained on the same content that builds your brand everywhere else. There's no shortcut, no hack, no specialized tool that can replace the fundamentals." Even Andreessen Horowitz is giving into the hype. "How Generative Engine Optimization, GEO, Rewrites the Rules of Search." Lots of people are saying that we're in an AI bubble. The bubble might apply to search as well. AI tools make up 0.72% of platform visits in the U.S.  Traditional search makes up  10.29%.  Be careful about giving into hype. #generativeengineoptimization #searchengineoptimization #digitalmarketing #seotips

AI visibility and answer readiness
GEO hype / risk


Google can't tell if the content on your website is high quality. ChatGPT isn't even trying. I wanna talk about the state of search algorithms today, how it might change in the near future, and what really matters when you're creating content to show up in these algorithms. So Google is at least attempting to figure out if the content on your website is high quality, but they're not doing that by reading your content. That would be way too expensive. Primary method they use is user behaviour. Now there's a lot of debate in the SEO community as to what user behaviour Google considers. I think the only example we can confirm is pogo sticking. This is when someone does a search in Google, clicks on your website, and then goes back to the Google search results page and clicks on a different website. That is a strong negative signal for your content. They might also be using Chrome data to determine if visitors are satisfied with your content. That's up for debate. But there's no evidence that they're using something like a large language model to actually read the content on your website and determine if it's high quality. Outside of whatever user behaviour data they are using, they're trying to determine if the content is relevant and if you're an authoritative, trustworthy source, large language models like ChatGPT aren't concerning themselves with the quality of your content at all...

Google can't tell if the content on your website is high quality. ChatGPT isn't even trying. I wanna talk about the state of search algorithms today, how it might change in the near future, and what really matters when you're creating content to show up in these algorithms. So Google is at least attempting to figure out if the content on your website is high quality, but they're not doing that by reading your content. That would be way too expensive. Primary method they use is user behaviour. Now there's a lot of debate in the SEO community as to what user behaviour Google considers. I think the only example we can confirm is pogo sticking. This is when someone does a search in Google, clicks on your website, and then goes back to the Google search results page and clicks on a different website. That is a strong negative signal for your content. They might also be using Chrome data to determine if visitors are satisfied with your content. That's up for debate. But there's no evidence that they're using something like a large language model to actually read the content on your website and determine if it's high quality. Outside of whatever user behaviour data they are using, they're trying to determine if the content is relevant and if you're an authoritative, trustworthy source, large language models like ChatGPT aren't concerning themselves with the quality of your content at all. They're just using A search tool and their recommendations are based on how prevalent you are in the results of that tool now there are of course other reasons to care about the quality of the content on your website. Your brand does have a reputation after all and high quality website tends to get shared and linked to more often which are factors for ranking in these algorithms but if your primary goal is to increase the traffic you're getting from Google and ChatGPT it's important that you know where you're gonna have the biggest impact. First and foremost, you need to be smart about picking which terms you're trying to show up for you Wanna identify terms that people are actually searching for before they buy your product or service where you could be feasibly considered as the best result. Next, you need to make sure that term is in the URL, slug, meta title and H1 or title of the page but in terms of content quality, the only thing that Google's really trying to measure and can currently measure with any kind of accuracy is how well you satisfy the searcher's intent consider what information this searcher is looking to obtain or what action they want to take after performing this search. Make sure your page is making it as convenient as possible for that person to get the information or take that action. You want to prevent at all cost the searcher from returning to the search results to look at another page. Now like I said, all this could change in the next few years. Elon Musk was just on the all in podcast talking about how grok, Twitter X's large language model is going to start reading the top 10 million tweets every day with the goal of eventually reading all 100 million tweets that are posted every single day. Now it's hard to say if it would ever make financial sense for Google to use a large language model to read all the content they currently index. However, if the models continue to get 90% cheaper year over year, eventually it might. So in short, right now content quality is not a ranking factor, but you should still create high quality content. Your users will appreciate it and maybe someday the algorithm will too.

Google can't read your content to judge quality. Here's what they actually measure instead 👀 #SEO #ContentMarketing #Google #DigitalMarketing #GoogleAlgorithm Target terms should be buyer-relevant, feasible, and included in URL slug, meta title, and H1/title. Main topics: content quality / ranking contradiction, on-page SEO / buyer-intent terms.

content quality / ranking contradiction
on-page SEO / buyer-intent terms


OpenAI and PayPal have teamed up to offer instant checkout and agentic commerce inside of ChatGPT. Now, this is massive news for a few reasons. The first reason is that there are millions and millions of people that use PayPal. Soon they'll be able to check out part of ChatGPT straight away without leaving the platform. The second thing is that PayPal are going to connect their network of global merchants inside of ChatGPT and make them more discoverable. This just shows you how important ChatGPT is and how it's going to be impacting everyone's lives. If your website or your product is not discoverable on ChatGPT, you are going to be left behind. You have to start investing in AI SEO to make sure that your website is discoverable inside of ChatGPT and the other AI models.

OpenAI and PayPal Bring Instant Checkout to ChatGPT 💰💰 OpenAI and Pay...


If you want to get recommended by ChatGPT or Google's AI mode, one of the most important factors is showing up in listicles. These are pages like 10 best blank in your city or 10 best blank in your industry. I wanna talk about the easiest way to get mentioned in the listicles that matter. Because that's the thing. There are hundreds of listicles that are relevant to your business, but only a small percentage of those are being cited. Most of the time someone asks about your product or service. So let me break it down. There's really two ways that these listicles come into the world. One is that someone actually writes the listicle and puts it to their blog or maybe AI writes it. It doesn't matter. However, most listicles are generated algorithmically by a directory website. These are directories like Yelp or clutch or if you're a lawyer, Justia. We've been tracking what websites ChatGPT and Google's AI sites across 30 different industries. And 90% of the time there's one directory that AI is obsessed with, but it's different for every industry. And what's important to understand is that even though the AI is looking at dozens of listicles from this website, they're all generated from the same algorithm. So if you know how the algorithm works, you can improve your ranking in all the directories simultaneously. So in about half of these directories, it's just reviews. It's either your total number of reviews or more often how many reviews you received recently...

If you want to get recommended by ChatGPT or Google's AI mode, one of the most important factors is showing up in listicles. These are pages like 10 best blank in your city or 10 best blank in your industry. I wanna talk about the easiest way to get mentioned in the listicles that matter. Because that's the thing. There are hundreds of listicles that are relevant to your business, but only a small percentage of those are being cited. Most of the time someone asks about your product or service. So let me break it down. There's really two ways that these listicles come into the world. One is that someone actually writes the listicle and puts it to their blog or maybe AI writes it. It doesn't matter. However, most listicles are generated algorithmically by a directory website. These are directories like Yelp or clutch or if you're a lawyer, Justia. We've been tracking what websites ChatGPT and Google's AI sites across 30 different industries. And 90% of the time there's one directory that AI is obsessed with, but it's different for every industry. And what's important to understand is that even though the AI is looking at dozens of listicles from this website, they're all generated from the same algorithm. So if you know how the algorithm works, you can improve your ranking in all the directories simultaneously. So in about half of these directories, it's just reviews. It's either your total number of reviews or more often how many reviews you received recently. So we had one client that just had to get 3 extra reviews on clutch and was immediately being recommended by ChatGPT. The other half of directories have some different algorithm, for example, and Justia rankings are mostly determined by how many questions you answered on their website. Justia also, along with other directories, will let you pay for premium listings, which automatically put you at the top of the rankings. So I recommend using a tool we use Peak Dot AI, determine what that one directory is that ChatGPT loves in your industry and figure out how to start climbing the rankings.

The secret to ranking in ChatGPT? One directory website per industry. We tracked 30 industries - here's what we found 👇 #ChatGPT #SEO #BusinessTips #AISearch #Marketing Listicles can matter for ChatGPT or Google AI Mode recommendations, but only a small share of relevant listicles may be cited. In many industries, one directory may dominate AI citations, and its shared ranking algorithm can affect many generated listicles. Some directories offer premium listings that automatically place businesses at the top of their rankings. Main topics: directories / AI visibility, directory rankings / paid placement, listicles / AI recommendations.

directories / AI visibility
directory rankings / paid placement
listicles / AI recommendations


This founder shut down his AI company because he realized AI SEO is just normal SEO. I launched lorelight, a Geo generative engine optimization platform. But then I realized something that probably should have been obvious from the start. There's no such thing as a Geo strategy. Here's what actually gets brand mentions in AI responses. Quality content, seasons in authoritative publications, strong reputation, genuine expertise. Sound familiar? It's the same stuff that's always worked for SEO, PR and brand building. This epiphany was so big for this founder, he shut down his startup. This course shows you how to get paying customers, users, and warm leads with conversion-based SEO landing pages. Because it's great SEO, the landing pages get recommended by AI a lot. Here's CoStar saying SEO remains the foundation of getting covered in AI. Hit the course at compactkeywords.com.

This founder shut down his AI company because he realized AI SEO is just normal SEO. “I launched Lorelight, a GEO - generative engine optimization - platform... A founder’s reported conclusion: “AI SEO/GEO” is largely normal SEO/PR/brand building; AI mentions come from quality content, authoritative citations/publications, reputation... Main topics: GEO vs SEO / fundamentals.

This founder shut down his AI company because he realized AI SEO is just normal SEO. “I launched Lorelight, a GEO - generative engine optimization - platform. But then I realized something that probably should have been obvious from the start. There's no such thing as a GEO strategy. Here's what actually gets brand mentions in AI responses. Quality content, mentions in authoritative publications, strong reputation, genuine expertise. Sound familiar? It is the same stuff that's always worked for SEO, PR, and brand building.” This epiphany was so big for this founder, he shut down his startup. This course shows you how to get paying customers, users, and warm leads with conversion based SEO landing pages.  Because it's great SEO, the landing pages get recommended by AI a lot. Here's CoStar saying SEO remains the foundation of getting covered in AI. Get the course at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seotips


It's Halloween. Scare an SEO with a single phrase. If you want to learn SEO things to avoid, pay attention. Site migration completed, but we didn't tell the SEO team. Fun fact when Twitter migrated to X, they put in 3:02 redirects instead of 3:01 redirects, which didn't transfer any link juice. They lost billions of clicks because of this. If you're doing a site migration, talk to an SEO. We went on a major disavow spree. Google has this thing called the disavow tool. 99% of the time it's used, it ends up in dramatically lost Google rankings and lost organic traffic. Everyone uses it incorrectly. Literally Google says step 0 decide if this is necessary. Helpful content update this is indeed a scary one. This was caused by Google's helpful content update. Every content site I can think of has been obliterated. This update took out a lot of websites. No index tag on the whole site. Believe it or not, some people just told Google to not index their entire site by accident.

If you want to learn SEO things to avoid, pay attention. “Site migration completed, but we didn't tell the SEO team.” Fun fact, when Twitter migrated to X, they put in 302... Accidentally applying a sitewide noindex tag can remove the entire site from Google’s index. Main topics: disavow / risk-avoid, indexation / risk-avoid, site migration / risk-avoid.

If you want to learn SEO things to avoid, pay attention. “Site migration completed, but we didn't tell the SEO team.” Fun fact, when Twitter migrated to X, they put in 302 redirects instead of 301 redirects, which didn't transfer any link juice. They lost billions of clicks because of this. If you're doing a site migration, talk to an SEO.  “We went on a major disavow spree.” Google has this thing called the disavow tool.  99% of the time it's used it ends up in dramatically lost Google rankings and lost organic traffic. Everyone uses it incorrectly.  Literally, Google says “Step zero, decide if this is necessary. “ “Helpful content update.” This is indeed a scary one.  This was caused by Google's helpful content update: “Every content site I can think of has been obliterated.”  This update took out a lot of websites. “Noindex tag on the whole site.” Believe it or not, some people just told Google to not index their entire site by accident. #seotips #searchengineoptimization #digitalmarketing #answerengineoptimization

disavow / risk-avoid
indexation / risk-avoid
site migration / risk-avoid


If you have a website that's at least a year old and you have over 100 pages, you are almost certainly sitting on an SEO goldmine. Anytime we start doing SEO for a website like this, the first thing we do is go into Google Search Console. This is a free tool provided by Google that shows you what terms you're showing up for and which pages people clicked on. And the first thing I like to do is sort by impressions. So this will show you what terms people are typing into Google before your website shows up in the search results, whether or not they click on it. I like to think of impressions as opportunities. It might not be actual traffic to your website, but it's showing you that you could get traffic from those terms if you were ranking a little bit better for each of those terms if it's relevant to your business. First determine if you're already using it in an existing heading tag. If not, simply adding it to an existing heading or the H1 of a new page is probably enough to start getting traffic. If you are already using those terms in an existing heading, try refreshing that page. Optimize your heading tag, use formatting like bullet points and tables, add some relevant data points, facts, statistics, and consider adding the current year to the title. Just don't change the URL. Then submit the page to Google Search Console to make Google, crawl the page and check back in three weeks. See if traffic's picked up.

Your old website pages are an SEO gold mine 💰 Here's how to find hidden traffic in Google Search Console #SEO #GoogleSearchConsole #WebsiteTraffic Older sites with many pages may find SEO opportunities by sorting Google Search Console queries by impressions. If a relevant query is already in a heading, refresh the page with stronger headings, formatting, data, and title work without changing the URL. Main topics: content refresh / GSC, GSC Impressions.


If you're a local business, your Google Business Profile is probably even more important than your website. And this is why it seems like a good idea to pay a company $500 a month to manage and optimize your Google Business Profile. But it's not. These companies are ripping you off. Now to be clear, I'm not talking about all local SEO agencies. I'm one of them. A good SEO agency is worth a lot more than $500 a month. I'm talking about a specific type of agency, if you can call it that, that only manages your Google Business profile. The problem is that even though your Google Business profile is very important, there's only so much you can do on the Google Business profile itself to improve your rankings. So I wanna talk about what actually matters for rankings on your Google Business profile and what's actually worth doing on a monthly basis. In terms of ranking, there are four things that matter a lot and then about a dozen other things that make a tiny difference. So let's talk about the four that really matter. The first is your location. You're gonna rank a lot better in a proximity around where you verified the business, whether or not you show the address. The second is the title of the profile. This should be your legal business name, but if you're able to get common search terms into the title, you will rank higher. When people are searching for those terms. The third is your primary category. Additional categories also matter, but primary category really matters. And the fourth is reviews...

If you're a local business, your Google Business Profile is probably even more important than your website. And this is why it seems like a good idea to pay a company $500 a month to manage and optimize your Google Business Profile. But it's not. These companies are ripping you off. Now to be clear, I'm not talking about all local SEO agencies. I'm one of them. A good SEO agency is worth a lot more than $500 a month. I'm talking about a specific type of agency, if you can call it that, that only manages your Google Business profile. The problem is that even though your Google Business profile is very important, there's only so much you can do on the Google Business profile itself to improve your rankings. So I wanna talk about what actually matters for rankings on your Google Business profile and what's actually worth doing on a monthly basis. In terms of ranking, there are four things that matter a lot and then about a dozen other things that make a tiny difference. So let's talk about the four that really matter. The first is your location. You're gonna rank a lot better in a proximity around where you verified the business, whether or not you show the address. The second is the title of the profile. This should be your legal business name, but if you're able to get common search terms into the title, you will rank higher. When people are searching for those terms. The third is your primary category. Additional categories also matter, but primary category really matters. And the fourth is reviews. But it's not so much the total reviews that matter, but the frequency of reviews. Think how many reviews you've gotten in the last month. For some businesses like home remodeling, one review a month is plenty. For something like a restaurant, you should be trying to get multiple reviews every day. Now again, there are other things like services and business hours to impact ranking, but those are the four big ones. And at this point you might be saying, but TJ, my competitor has less reviews than me and is in the same primary category. Why are they outranking me? If it can't be explained by one of those four things, it's probably not something on your Google Business profile. In most cases, your competitor is just a more well-known brand, which means more people are searching for them, interacting with their websites, talking about them online, linking to them. All those signals are also important for ranking in Google. And there are dozens of effective strategies for improving those signals, but very little of that work is actually done on your Google Business profile. So obviously I don't have enough time to go over all facets of an effective SEO campaign. The point I'm making is just that an effective local SEO campaign involves a lot more than just your Google Business profile. That is the place you should start. In addition to making sure those four factors are optimized, you should completely fill out your Google Business profile. And there are a few things worth doing on a monthly basis, just not $500 worth. You should be posting new images that can impact ranking. You should be asking for reviews, of course. You should be checking for competitors who are cheating with fake listings or by shoving a bunch of search terms in their name and edit their profiles. This is remarkably easy to do and your competitor doesn't even know that you did it. You should check Stirling Skies website to see if Google introduced any new categories this month that you might want to add to your listing. And if you have any offers, promotions or messages you want to share with your audience, you should make a Google post about it the same way you might share it in your email newsletter. Now, despite what these local SEO companies will tell you, charging $500 a month posts do not impact ranking. This is just a bulletin board for you to share messages with people who are already searching for your company by name.

Why I tell clients NOT to pay $500 a month for Google Business profile management 👀 These 4 factors actually matter #LocalSEO #SmallBusiness #SEOTips Google Business Profile rankings are heavily influenced by location/proximity, profile title, primary category, and review frequency; many other fields have smaller effects. Adding search terms to a Google Business Profile name can improve ranking, but it is risky if the terms are not part of the real business name. Monthly GBP work worth doing includes adding new images, asking for reviews, checking/reporting competitor spam, monitoring new categories, and publishing offers/messages as posts...

Google posts / local SEO
local SEO / Google Business Profile
local SEO / monthly GBP work
local SEO / risk-avoid


USA Today publisher Gannett said they blocked 75 million AI bots, 70 million from OpenAI. Their CEO said they want to stay in Google's blue links but not in AI overviews and it said there's not meaningful traffic coming from AI search. LendingTree said the same. AI referral traffic is way lower than SEO, but and this is a big one, LendingTree said from a conversion perspective, it's night and day when you get traffic from LLMs or AI overviews. It's a 4 to 5 times conversion rate. This course shows how to make conversion-based landing pages optimized for AI and for Google's blue links. Get the course at compactkeywords.com.

USA Today publisher Gannett said they "blocked 75 million AI bots" - “around 70M from OpenAI.” Their CEO wants to stay in Google's "blue links", but not in AI Overviews... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI referrals / conversion, AI visibility and answer readiness.

USA Today publisher Gannett said they "blocked 75 million AI bots" -  “around 70M from OpenAI.” Their CEO wants to stay in Google's "blue links", but not in AI Overviews. Gannett said “there’s not meaningful traffic coming from AI search.” LendingTree said the same - “AI referral traffic is way lower than SEO.” BUT and this is a big one - LendingTree said “from a conversion perspective, it’s night and day when you get traffic from LLMs or AI Overviews. It’s a 4-5x conversion rate.” This course shows how to make conversion based landing pages optimized for AI and for google’s 10 blue links - get the course at compactkeywords.com. #searchengineoptimization #generativeengineoptimization #seotips #answerengineoptimization

AI referrals / conversion
AI visibility and answer readiness


You should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to prioritize getting case studies for my clients. While this advice might not apply to every business, I do think it applies to most of them. Now, case studies have always been nice for conversion rate. If you're already driving traffic to a page, adding a case study can be a great way to close the deal. And case studies have always made great social media content, and they still do. But case studies have never been great at driving traffic from search engines like Google. And this primarily because no one searches for case studies. Now, I know some SEOs have had success with taking a case study and optimizing it for another term. Like you might make a page called bathroom remodel in Tampa and it's really just a case study about a bathroom remodel you did in Tampa. But in my experience, they never really performed any better than just a page created for that search term. So let's talk about the two things I've seen in the last six months that have changed my mind. One is that large language models love case studies. If you go to ChatGPT or Google's AI mode and you ask for recommendations for a specific product or service, often one of the first things it'll do is search for case studies...

You should be collecting case studies for your business. And that's not advice I would have given even six months ago. I've been doing SEO for 16 years, and while there's always been some utility in case studies, it's never been a core part of my strategy. I wanna talk about what I've been seeing just in the last six months that's made me start to prioritize getting case studies for my clients. While this advice might not apply to every business, I do think it applies to most of them. Now, case studies have always been nice for conversion rate. If you're already driving traffic to a page, adding a case study can be a great way to close the deal. And case studies have always made great social media content, and they still do. But case studies have never been great at driving traffic from search engines like Google. And this primarily because no one searches for case studies. Now, I know some SEOs have had success with taking a case study and optimizing it for another term. Like you might make a page called bathroom remodel in Tampa and it's really just a case study about a bathroom remodel you did in Tampa. But in my experience, they never really performed any better than just a page created for that search term. So let's talk about the two things I've seen in the last six months that have changed my mind. One is that large language models love case studies. If you go to ChatGPT or Google's AI mode and you ask for recommendations for a specific product or service, often one of the first things it'll do is search for case studies. If you have case studies on your website and your competitor doesn't, you'll win that recommendation by default. And the second is that Google's getting a lot better at ranking content that shares personal experience and true expertise. This is something I've been trying to do for years, but only recently have I really seen it working. Weaving relevant case studies into your existing content allows you to write from a position of expertise and authority. And while I don't have any research to back this point up, anecdotally it does seem to be ranking much better.

After 16 years doing SEO, I finally get why case studies matter. ChatGPT searches for them when recommending businesses. Do you have any?... LLMs and Google AI Mode may search for case studies when making product/service recommendations; having relevant case studies can help win recommendations against competitors... Weaving case studies into existing content can demonstrate personal experience and expertise, potentially improving both conversion and organic performance. Main topics: case studies / AI recommendations, expertise / content quality.

After 16 years doing SEO, I finally get why case studies matter. ChatGPT searches for them when recommending businesses. Do you have any? #SEO #BusinessTips #CaseStudies #AISearch #Marketing

case studies / AI recommendations
expertise / content quality


If you're running Google search ads and you want to improve the quality and stop getting junk leads, here's the No. 1 setting that you have to change in your network settings. For whatever the reason is, Google suggests that you have search partners and the display network searched on. These two settings, when turned on, will absolutely kill your campaign. I guarantee it. There are studies and I've seen it with hundreds and hundreds of examples. What you have to do now in your Google Ads campaign is go to the network settings in your campaign settings. Then if include Search Network Partners and include Display Network is switched on, go and untick them straight away and press save. This will make sure that your Google Search Ads only show up when people are searching in Google. They're not gonna come up on random partner sites, on random websites that you have no control over. Go and change your settings now and you will get much better quality leads for your Google search ads.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

How to Get Better Quality Leads from Google Ads If your Google Ads ar...


Public companies are thinking deep on AI SEO. Wayfair we are using generative AI to put suppliers products in front of more customers. They've used LLMs to scale, scale and optimize SEO page titles, which has actually helped them with SEO in traditional Google search. Booking.com says they're still growing in traditional Google search. Travel clicks that are coming to us from traditional search are still going up year over year. Says it could change, but it's still an important data point. Poster SEO remains the foundation of answer engine optimization and generative engine optimization. If you don't know what these things mean, it means doing SEO for LLMs. CoStar is saying SEO is the foundation of getting visibility in LLMs. Today. Generative engine optimization is sub 1% of top-of-funnel acquisition. They predict it will become a bigger top-of-funnel traffic feed. I made an entire course about how to do SEO that actually gets customers. You're not creating blog posts, you're creating bottom-of-funnel SEO landing pages. Conversion-based landing pages works really, really well with AI. It's at compactkeywords.com.

Public companies are thinking deep on AI SEO. Wayfair, “We are using generative AI to put suppliers products in front of more customers.” They've used LLMs to scale and... Public-company commentary says traditional SEO remains the foundation for GEO/AEO, while GEO is still sub-1% of top-of-funnel for one cited company. Wayfair reportedly used LLMs to scale and optimize SEO page titles, improving traditional Google search performance. Main topics: AI-assisted SEO at scale, SEO foundation for GEO/AEO.

Public companies are thinking deep on AI SEO. Wayfair, “We are using generative AI to put suppliers products in front of more customers.” They've used LLMs to scale and optimize SEO page titles, which has actually helped them with SEO  in traditional Google Search.  Booking says they're still growing in traditional Google Search. “Travel clicks that are coming to us from traditional Search are still going up year over year.” Says it could change, but it's still an important data point. CoStar, “SEO  remains the foundation of answer engine optimization and generative engine optimization.” If you don't know what these things mean, it means doing SEO for LLMs.  CoStar is saying “SEO is the foundation of getting visibility in LLMs.” “Today generative engine optimization is sub 1% of top of funnel acquisition,” they predict it will become a bigger top of funnel traffic feed.  I made an entire course about how to do SEO that actually gets customers. You're not creating blog posts, you're creating bottom of funnel SEO landing pages, conversion based landing pages.  Works really well with AI. It's  at Compact Keywords. #generativeengineoptimization #searchengineoptimization #answerengineoptimization #digitalmarketing

AI-assisted SEO at scale
SEO foundation for GEO/AEO


I don't know about you, but this is gonna save me a ton of browser tabs and time. WP Rocket have just dropped a game-changing update that completely eliminates the need to check your site speed. In another tool, with Rocket Insights, you can see your page speed scores, access performance reports, optimise problem areas and retest so you can see instantly if your changes have improved your speed scores. You can also set these tests up to run on a schedule, so you can spot any performance drops before they impact your SEO. And all you need to do is check in the next time you log into your site.

A total game changer for WordPress speed optimisation from WP Rocket! With their new Rocket Insights feature, you can check your website speed, set up regular speed checks so... WP Rocket's Rocket Insights is presented as a way to monitor speed scores, review performance reports, retest fixes, and schedule checks. Main topics: WordPress speed monitoring.

A total game changer for WordPress speed optimisation from WP Rocket! With their new Rocket Insights feature, you can check your website speed, set up regular speed checks so you can catch anything before it becomes an SEO issue AND carry out your speed optimisation right from your WordPress dashboard. 🚀 #speedoptimisation #searchengineoptimisation #wordpressseo #wprocket


So aayaal just announced a partnership with ChatGaT. Agentic Commerce has officially begun. It looks like very soon people will be able to buy products directly through ChatGaT because of this integration. So a few weeks ago, OpenAI announced Agentic Commerce arotocol, which is a new protocol that allows any e-commerce platform to connect directly with ChatGaT and around that same time, they also announced a partnership with Shopify. But this new integration with aayaal looks like it'll make it easy for anyone who has integrated their catalog with aayaal to start selling their products on ChatGaT. So if you have any kind of e-commerce business, I highly recommend you go to aayaal dot AI slash agentic Commerce and join the wait list. According to their press release, as long as your product catalogue is integrated with aayaal, you will automatically be able to show up in ChatGaT. Now it looks like early on there's gonna be some huge opportunities for e-commerce businesses here. Essentially, as you're using ChatGaT, whenever it senses that you might be interested in a product, it'll perform searches on your behalf and show you products that you might be interested in, except instead of using an existing search engine, it's going to be searching through its own merchant catalogue which will be coming through its partners like Shopify and aayaal...

So aayaal just announced a partnership with ChatGaT. Agentic Commerce has officially begun. It looks like very soon people will be able to buy products directly through ChatGaT because of this integration. So a few weeks ago, OpenAI announced Agentic Commerce arotocol, which is a new protocol that allows any e-commerce platform to connect directly with ChatGaT and around that same time, they also announced a partnership with Shopify. But this new integration with aayaal looks like it'll make it easy for anyone who has integrated their catalog with aayaal to start selling their products on ChatGaT. So if you have any kind of e-commerce business, I highly recommend you go to aayaal dot AI slash agentic Commerce and join the wait list. According to their press release, as long as your product catalogue is integrated with aayaal, you will automatically be able to show up in ChatGaT. Now it looks like early on there's gonna be some huge opportunities for e-commerce businesses here. Essentially, as you're using ChatGaT, whenever it senses that you might be interested in a product, it'll perform searches on your behalf and show you products that you might be interested in, except instead of using an existing search engine, it's going to be searching through its own merchant catalogue which will be coming through its partners like Shopify and aayaal. And based on what we've seen, so far from ChatGaT search capabilities, it's gonna be much less sophisticated than search engines like Google, meaning that the products that it chooses to recommend will probably be mostly or maybe even entirely based on the information that you yourself give it, things like the title, product description and reviews on your own website. So if you haven't already, make sure you've optimized your product's titles. Typically this is going to mean having very long titles to include all the different terms people might use when they're looking for this product. Fill in your product description with any specs or features that are relevant to the product and do whatever you can to drive reviews to your most important products. Now as we're learning with AI search in general, large language models use search engines very differently than humans do. And so there's still gonna be a lot to learn around how to show up in agnostic commerce. But for now, just make sure your catalog is integrated with a ChatGaT partner like Shopify or aayaal. Join the aayaal waiting list and make sure your product listings are optimized for search.

PayPal + ChatGPT just changed e-commerce 🤯 Here's how to prepare your store before everyone else catches on. Link in bio! #AgenticCommerce #EcommerceTips #ChatGPT #SmallBiz The creator recommends descriptive product titles that include multiple buyer terms people might use when looking for the product. Main topics: Agentic commerce, Ecommerce product optimization, Product titles.

Agentic commerce
Ecommerce product optimization
Product titles


If you have negative reviews on your Google Business Profile, don't embed your map into a website. A lot of people don't realise what they're doing, but this what happens and I see it over and over again. As we know, one of the biggest factors that people will choose or not choose to go with your business is Google Reviews. The reason is, again, people take Google Reviews very seriously. Now for whatever the reason is, some companies have more negative reviews than positive. There could be a number of reasons for it. Possibly they in a certain business that people just don't like them or they just haven't been actively working on their positive reviews. For whatever the reason is, they have negative reviews on their Google Business Profile. Now what a lot of people do on their contact page, on their websites, they embed their map straight away so people can see where they are. But what a lot of people don't realise is that they also are embedding those negative Google reviews. Now take a look at this, for example. I don't know who these guys are and I just came across the website. Now the website is quite cool and it's quite nice and it's giving you a whole pitch. And let's say I'm ready to buy and I go into their contact page, Bang, I see those negative reviews. And like I said, you're almost scoring your own goal as they about to make That conversion you say, by the way, people don't really like us and obviously people are not going to convert. You can see the issue over here...

If you have negative reviews on your Google Business Profile, don't embed your map into a website. A lot of people don't realise what they're doing, but this what happens and I see it over and over again. As we know, one of the biggest factors that people will choose or not choose to go with your business is Google Reviews. The reason is, again, people take Google Reviews very seriously.

Now for whatever the reason is, some companies have more negative reviews than positive. There could be a number of reasons for it. Possibly they in a certain business that people just don't like them or they just haven't been actively working on their positive reviews. For whatever the reason is, they have negative reviews on their Google Business Profile.

Now what a lot of people do on their contact page, on their websites, they embed their map straight away so people can see where they are. But what a lot of people don't realise is that they also are embedding those negative Google reviews. Now take a look at this, for example. I don't know who these guys are and I just came across the website.

Now the website is quite cool and it's quite nice and it's giving you a whole pitch. And let's say I'm ready to buy and I go into their contact page, Bang, I see those negative reviews. And like I said, you're almost scoring your own goal as they about to make That conversion you say, by the way, people don't really like us and obviously people are not going to convert. You can see the issue over here.

If you have negative reviews on your Google Business Profile, don't embed your map into your website. But obviously the most important thing is up your service game or get more Google reviews. Once you get better Google reviews, you can then embed that into a website and people can trust you more and hopefully going to get more conversions. If you like this video, give us a follow and share it with your friends.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

Don’t Embed Your Google Business Profile If It Has Negative Reviews W...