It's clear that AI is quickly changing the way we work, even if we can't see exactly how that will happen in the next few years. But looking at the advancements we've seen in just the last two months, I think it's finally starting to take shape. So I'd like to look back on how knowledge work has evolved so far and then predict what's coming next. Everyone likes a good speculation video. The story of how computers have evolved has been a story of abstraction. Machine code was abstracted away by human readable code and then we got the command line interface, and that has been abstracted away by modern operating systems. Nowadays to use a computer, you no longer need to know how to program it or even how to use the command line interface. Of course, all that code is still being run, all those commands are still being executed. But unless you're doing something highly technical, you don't need to be aware of any of it. Well, I think the same thing has already started happening with modern software and it's only going in one direction. We're quickly moving into a world where you don't even need to use the software. AI will just handle the software layer and unless you're doing something especially technical, you won't even have to deal with a modern operating system. If that seems hard to imagine, let me point out how this is already happening. One of the biggest early use cases has been research. It used to be if you wanted to research essentially anything on the internet, you would go to Google, perform a series of searches and look through a dozen or more web pages...

It's clear that AI is quickly changing the way we work, even if we can't see exactly how that will happen in the next few years. But looking at the advancements we've seen in just the last two months, I think it's finally starting to take shape. So I'd like to look back on how knowledge work has evolved so far and then predict what's coming next. Everyone likes a good speculation video.

The story of how computers have evolved has been a story of abstraction. Machine code was abstracted away by human readable code and then we got the command line interface, and that has been abstracted away by modern operating systems. Nowadays to use a computer, you no longer need to know how to program it or even how to use the command line interface. Of course, all that code is still being run, all those commands are still being executed. But unless you're doing something highly technical, you don't need to be aware of any of it.

Well, I think the same thing has already started happening with modern software and it's only going in one direction. We're quickly moving into a world where you don't even need to use the software. AI will just handle the software layer and unless you're doing something especially technical, you won't even have to deal with a modern operating system.

If that seems hard to imagine, let me point out how this is already happening. One of the biggest early use cases has been research. It used to be if you wanted to research essentially anything on the internet, you would go to Google, perform a series of searches and look through a dozen or more web pages. Nowadays, unless you absolutely need to verify the facts yourself, it just makes way more sense to have the AI do this research for you. That's why website visits are way down right now. And of course, the better the models get, the less sense it'll make.

The same thing has also already happened with tools like Photoshop or PowerPoint. AI is just better than 99% of us at this kind of work now. Unless you're doing something very specific, it just doesn't make sense to use these tools yourself anymore. And again, the better the models get, the less sense it'll make.

So my prediction is one or two years from now, most software won't be made for humans, it'll be made for AI. But just like the command line interface still exists, we'll still need some interface for humans. The websites aren't going away. It's just that fewer and fewer humans are going to be using your website and more and more they'll be used by AI.

So it might be about time to start thinking about your website as a database and a tool for AI. Is all the information anyone could possibly want on your company, somewhere on your website, clearly organised and labelled as someone who reviews company websites on a daily basis? I can say almost certainly it isn't. And honestly, it hasn't made sense until recently. The average human is not gonna look at more than 2 pages of your website. They're not gonna read thousands of words about your company, but AI will.

Can AI easily make all the transactions a customer might need to make with your business through your website? It looks like web MCP will probably be the standard for these kind of interactions. If AI can't easily do business with you through your website, there's a good chance of using your competitor website instead. Because in this future, I'm imagining, unless the human is really motivated, they're not going to the website themselves.

Most software won't be made for humans in 2 years. Your website included. If AI can't do business with you, it'll use your competitor instead 😬 #AIWebsite #WebStrategy... The source suggests websites may need to work as databases and transaction tools for AI agents, with web MCP as a likely interaction standard. Main topics: Agent-readable websites, Web MCP / AI transactions.

Most software won't be made for humans in 2 years. Your website included. If AI can't do business with you, it'll use your competitor instead 😬 #AIWebsite #WebStrategy #FutureOfBusiness #WebDesign

Agent-readable websites
Web MCP / AI transactions


Did you know that you can now run Claude code on your tablet and on your phone? Now this is really big news for anyone that uses Claude code. As we know, Claude code is unbelievable, but sometimes it just takes a bit of time. And if you're just using your computer and your terminal, you are stuck at your desk. But now this latest update, you can continue working on your phone and on your tablet. It's really simple to do. All you have to do is open up your terminal, then press slash remote control. Claude are gonna ask you just to confirm one or two things and they're gonna give you a URL. You just have to copy and paste that URL either in your phone or your tablet. It's gonna ask you again for confirmation. And there you go. It's as simple as that. You're now using that same session in your terminal, on your phone and on your tablet. I'm actually doing the same simultaneously just to test it. So this is great. If I'm deep in code, I can just continue working on my phone and when I come back, it's gonna be on my desktop. The same thing with my tablet. This really is great and it's gonna save me so much time. Go check it out yourself and tell me how it works for you.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Claude Code Remote Control Access Has Been Launched by Anthropic Anth...


I got an awesome tip for you for how to get better support from Google. So if you contact Google Business Profile Support and you email them, you're gonna get an automated response. They're trying to reduce their cost and supports. You're gonna get this automated response. And then if you reply to that email, you're gonna get another automated response. So the only way to get a real human is to reply twice. You just gotta know that the first one's gonna be automated, the second one's gonna be automated, and then finally you can be like operator, please, and you'll get an actual human on your third email. Okay, bye.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Ugh! Is there a way to contact a real human at Google Support? Yes, t...


Google is trying to trick you. They have a patent where they intentionally fake your ranking changes to see how you react when Google suspects a page is being manipulated. New links, anchor text changes, on page updates. Instead of applying the expected ranking change, it applies a rank transition that deliberately does something unexpected. Here's the rank transition in the patent. Your SEO rankings might not move for weeks even though you did everything right. They may even drop during this period, which can last up to 70 days. Google literally observes spammers reactions. Says it right here in the patent. If you're targeting keywords, building links, certain you're doing everything right, then your rankings drop, so you reverse your changes, start getting different links to compensate. You are literally proving to Google you're trying to game them. From the expert link builder Charles Floate: if you frantically react to every ranking fluctuation in the next two months, you are doing exactly what this patent was designed to catch. The best way to do SEO is to stay calm and be consistent. And check out the patent for yourself here.

Google is trying to trick you. They have a patent where they intentionally fake your ranking changes to see how you react... The creator claims a Google patent describes rank-transition behavior that can delay or invert ranking changes to observe manipulation reactions. Reactive link, anchor-text, or on-page changes after ranking drops may look manipulative if rank-transition systems are in play. Main topics: Ranking volatility / patents, Risk/avoid / manipulation signals.

Google is trying to trick you. They have a patent where they intentionally fake your ranking changes to see how you react. When Google suspects a page is being manipulated - new links, anchor text changes, on page updates - instead of applying the expected ranking change, it applies a “rank transition function” that deliberately does something unexpected. Your SEO rankings might not move for weeks even though you did everything right. They may even drop during this period, which can last up to 70 days. Google literally “observes spammers' reactions,” says it right in the patent. If you're targeting keywords, building links, certain you're doing everything right, then your rankings drop “so you reverse your changes, start getting different links to compensate,” you are literally proving to Google you're trying to game them. From the expert link builder Charles Floate, “If you frantically react to every ranking fluctuation in the next two months, you are doing exactly what this patent was designed to catch.” The best way to do SEO is to stay calm and be consistent. And check out the patent for yourself: US8244722B1 #searchengineoptimization #seotips #seo #searchmarketing

Ranking volatility / patents
Risk/avoid / manipulation signals


I just got an email from Google and they told me that once again in 2026, my agency, Top Click Media has been recognised as a Google Premier Partner. Now although this is the eighth year that I've got it, I really just get excited every single time that Google give me this badge. Google only recognise the top 3% of agencies worldwide as a Google Premier Partner. Now there are thousands and thousands of agencies out there. So if Google recognise me as the top 3%, I must be doing something right. I'm very proud of my staff and my team because we really work hard and we work at the highest levels in order to get this level. Other things that we have to do, just by the way, to get this premier status, we have to spend a certain amount of money and most importantly, we also have to write exams every single year and Google do audit accounts. So yes, once again, I'm extremely proud of reaching this Google Premiere status and I do like to boast about it just a little bit.

Google Ads strategy needs campaign-type, location, auction, and service-fit diagnostics before optimization work is trusted. Main topics: Google Ads strategy and diagnostics.

My agency Top Click, is a Google Premier Partner for 2026 in South Af...


YouTube is now being cited in AI more than Reddit. Go to answerthepublic.com, put in your niche, click search. You'll get a list of AI prompts. Make a YouTube video or a YouTube short about each of the prompts. In each answer, work in how your brand is the optimal choice for the prompt. If somebody's looking for best fashion design software for beginners, obviously you're gonna say it's your software. Give a detailed answer, explain why, make the prompt the title of the YouTube video, then use your transcript for the description. Now you're making content based on actual ChatGPT prompts using the most cited medium in AI search while getting the LLMs to recommend your brand.

YouTube is now being cited in AI more than Reddit. Go to answerthepublic.com Put in your niche. Click search. You'll get a list of AI prompts... The source claims YouTube is cited in AI more than Reddit, making prompt-based YouTube videos or Shorts a possible AI visibility surface. Main topics: AI prompt content, YouTube / AI citations.

YouTube is now being cited in AI more than Reddit. Go to answerthepublic.com Put in your niche. Click search. You'll get a list of AI prompts. Make a YouTube video or a YouTube Short about each of the prompts. In each answer, work in how your brand is the optimal choice for the prompt. If somebody's looking for the “best fashion design software for beginners,” obviously you're going to say it's your software. Give a detailed answer. Explain why. Make the prompt the title of the YouTube video, then use your transcript for the description. Now you're making content based on actual ChatGPT prompts, using the most cited medium in AI Search, while getting LLMs to recommend your brand. #generativeengineoptimization #answerengineoptimization #searchengineoptimization #growthhacking

AI prompt content
YouTube / AI citations


Nobody knows this about ChatGPT. You can see what ChatGPT searches Google with. Go to this URL, drag this into your bookmarks bar. Do a prompt on ChatGPT where it will search the web. Click on your bookmark. Now you can see the searches ChatGPT did as well as all the sources accessed. ChatGPT does research, looks at Google just like any other searcher. The trick is knowing what it searched with, then using this language on your site so you show up in the searches ChatGPT does and save years learning how to do SEO. They get to recommended by AI at compactkeywords.com.

Nobody knows this about ChatGPT. You can see what ChatGPT searches Google with. Go to this URL: bit.ly/chatgpt-searches Drag the extractor into your bookmarks bar... The creator claims a bookmarklet can show ChatGPT web-search queries and accessed sources, revealing language to target on-site. Main topics: AI query language, ChatGPT search query inspection.

Nobody knows this about ChatGPT. You can see what ChatGPT searches Google with. Go to this URL: bit.ly/chatgpt-searches Drag the extractor into your bookmarks bar. Do a prompt on ChatGPT where it will search the web. Click on your bookmark. Now you can see the searches ChatGPT did, as well as all the sources accessed. ChatGPT does research and looks at Google, just like any other searcher. The trick is knowing what it searched with then using this language on your site, so you show up in the searches that it does. And save years learning how to do SEO that gets recommended by AI at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI query language
ChatGPT search query inspection


The most effective digital marketing strategy right now and for the foreseeable future is just creating a lot of content, primarily creating a lot of pages and blog posts on your own website. But how much content is too much content? I've been doing SEO for 17 years. This is a question I get asked a lot and so I just wanted to give a definitive answer. First of all, can you publish too much content? Well, technically yes, and I'll talk about the risks. However, for 99% of websites, too much content is not the problem. Much more often the problem is you're not creating enough content or you're not creating content that's targeting the kind of things people are searching for. So what are the risks of creating too much content? There are really just two. The first risk is that Google's algorithm won't trust the content enough to index it. This typically happens when your website doesn't have enough authority in Google to get the amount of content you're publishing indexed. So for example, if you're building a brand new website on a brand new domain and you start with 200 pages, it's very unlikely Google's gonna index the majority of those pages. When considering how many pages you could publish and still get indexed, there are three things to keep in mind. The first is how many pages you already have indexed. If you only have 50 pages indexed in Google, I wouldn't recommend adding another 50 pages in a single month, but you could probably add 10 or 15 without a problem. The second is how much organic search traffic you're already getting...

The most effective digital marketing strategy right now and for the foreseeable future is just creating a lot of content, primarily creating a lot of pages and blog posts on your own website. But how much content is too much content? I've been doing SEO for 17 years. This is a question I get asked a lot and so I just wanted to give a definitive answer.

First of all, can you publish too much content? Well, technically yes, and I'll talk about the risks. However, for 99% of websites, too much content is not the problem. Much more often the problem is you're not creating enough content or you're not creating content that's targeting the kind of things people are searching for.

So what are the risks of creating too much content? There are really just two. The first risk is that Google's algorithm won't trust the content enough to index it. This typically happens when your website doesn't have enough authority in Google to get the amount of content you're publishing indexed.

So for example, if you're building a brand new website on a brand new domain and you start with 200 pages, it's very unlikely Google's gonna index the majority of those pages. When considering how many pages you could publish and still get indexed, there are three things to keep in mind.

The first is how many pages you already have indexed. If you only have 50 pages indexed in Google, I wouldn't recommend adding another 50 pages in a single month, but you could probably add 10 or 15 without a problem.

The second is how much organic search traffic you're already getting. If you're currently not getting much search traffic to your index pages, I would recommend improving those before adding more pages.

And the third is the quality of links pointing to your website. If trusted brands in your industry are linking to your website, that's gonna give Google the trust to index your pages. But if you're an established brand and you're already getting traffic from organic search, it's unlikely you have to worry about creating content too quickly unless you're automating it at scale.

And that brings me to the second risk. The first risk is that the algorithm notices. The second risk is that a human notices and you get what's called a manual action. The action we're worried about here is what's called a scaled content abuse penalty. This is when you're automating content at scale and it's so effective that you catch the attention of a human at Google because again, creating a lot of content is the most effective form of digital marketing right now. And once your brand has some authority, it's not very hard to trick the algorithm.

So when you do, Google has a backup plan. They just manually penalize your website. A penalty like this can be devastating. But again, as long as you're not automating content at scale, you really don't have to worry about this. Chances are you should be creating more content.

99% of websites don't have a "too much content" problem. They have a "not enough content" problem. Here are the only 2 real risks 👇 #SEO #ContentMarketing #DigitalMarketing... Publishing too much content can create indexation risk on low-authority sites, though most sites still have a not-enough-content problem. Main topics: Content velocity / indexation, Scaled content abuse.

99% of websites don't have a "too much content" problem. They have a "not enough content" problem. Here are the only 2 real risks 👇 #SEO #ContentMarketing #DigitalMarketing #SEOTips

Content velocity / indexation
Scaled content abuse


If you're thinking about running Google Ads or doing search engine optimization, the most fundamental step is keyword research. Without keyword research, you don't know which words to bid on, you don't know how much to bid on and you don't know what the monthly projections are. So you're really just flying blind with regards to search engine optimisation. If you don't know what those volumes are or what people are searching for, you can't optimise your website for search. Now the most popular tool out there and I use it every single day is the Google Keyword Planner. It's inside of Google Ads and it's 100% free to use and it's also usually the most reliable. It helps you with doing keyword research where you can get keyword ideas, keyword volumes and projected cost per clicks. But sometimes what happens if you're doing keyword research for other medical terms or for sensitive different type of words, Google hide the data from you. Now take a look at this for example, what I wanna show you, we're doing keyword research for a person that runs an autism school. As you can see over here in the Google DOC, I've got a whole list of keywords. If I put it into Google Keyword Planner, you'll see that most of that data is empty. Doesn't say no volume, it's just empty and Google are hiding the data from you. Now if I was only using the Google Keyword Planner tool, all this Information would be blind to me and be very hard to run a Google Ads campaign or do search engine optimisation...

If you're thinking about running Google Ads or doing search engine optimization, the most fundamental step is keyword research. Without keyword research, you don't know which words to bid on, you don't know how much to bid on and you don't know what the monthly projections are. So you're really just flying blind with regards to search engine optimisation. If you don't know what those volumes are or what people are searching for, you can't optimise your website for search.

Now the most popular tool out there and I use it every single day is the Google Keyword Planner. It's inside of Google Ads and it's 100% free to use and it's also usually the most reliable. It helps you with doing keyword research where you can get keyword ideas, keyword volumes and projected cost per clicks. But sometimes what happens if you're doing keyword research for other medical terms or for sensitive different type of words, Google hide the data from you.

Now take a look at this for example, what I wanna show you, we're doing keyword research for a person that runs an autism school. As you can see over here in the Google DOC, I've got a whole list of keywords. If I put it into Google Keyword Planner, you'll see that most of that data is empty. Doesn't say no volume, it's just empty and Google are hiding the data from you.

Now if I was only using the Google Keyword Planner tool, all this Information would be blind to me and be very hard to run a Google Ads campaign or do search engine optimisation. Now luckily I have paid for tools that helps me with keyword research specifically when Google hide this data from me, one of the pay tools that I use every day is Semrush. I'm gonna put that same keyword list into Semrush. Look at this, I can magically now see the data.

I can see the projected cost per clicks, I can see the projected monthly searches. If I never had this keyword research from Semrush, like I said, it would be almost impossible for me to run a good Google Ads campaign. Probably what would happen is that I wouldn't know that there'd be volume so I'd be trying to bid possibly on arbitrary words which would just be a waste of time. Also with regards to s, C, O, I wouldn't know what to optimise for.

The point of this and I just wanted to show it to you that in certain times with certain words and in certain industries the Google Keyword Planner is limited and you have to use premium tools in order to do keyword research properly. Keep on following us for more videos like this.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

How to Do Keyword Research for Restricted and Medical Terms for Googl...


Searchers will bounce super fast if your SEO doesn't immediately convey your pages for them. Brain dead test anybody can do in Chrome. Right click, click translate. Click the three dots. Choose a language nobody around you speaks. Quick translate. Show the page to somebody near you. Ask them what they think it's about. If they can't give you an answer that's close, you know that. Searchers will get impatient with your SEO pages. Biggest mistake that people make: above the fold before people start scrolling not enough websites show actual pictures of the products or services. They show stupid stock photos or AI that looks like stupid stock photos. Show real product screenshots. Real service screenshots. Searchers land on your page, then immediately know what the page is about about and that it will satisfy their intent and save years learning SEO that actually gets paying customers users and warm leads at compactkeywords.com.

Searchers will bounce super fast if your SEO doesn't immediately convey your page is for them. Braindead test anybody can do... SEO landing pages should communicate their purpose quickly above the fold; real product or service visuals can improve immediate intent match. Main topics: Landing page clarity.

Searchers will bounce super fast if your SEO doesn't immediately convey your page is for them. Braindead test anybody can do. In Chrome, right click, click translate, click the three dots, choose a language nobody around you speaks, click translate. Show the page to somebody near you. Ask them what they think it's about. If they can't give you an answer that's close, you know that searchers will get impatient with your SEO pages. Biggest mistake that people make, above the fold, before people start scrolling, not enough websites show actual pictures of the products or services. They show stupid stock photos or AI that looks like stupid stock photos. Show real product screenshots, real service screenshots. Searchers land on your page then immediately know what the page is about and that it will satisfy their intent. And save years learning SEO that actually gets paying customers, users, and warm leads at compactkeywords.com #searchengineoptimization #seo #conversionrateoptimization #uiux


If you haven't heard about what they're calling the saspocalypse, let me catch you up and then explain what people are getting wrong and how you can take advantage of it. In early February alone, the software industry saw a loss in market capitalization of 1 to 2 trillion dollars. Now this market cap has actually been dropping since 2023 and even more steeply since 2025. But in the last few weeks, it's really just falling off a cliff. As an example, Duolingo stock price is down 83% right now. The reason? It's AI. Of course it's AI, but not quite for the reason people think. Most people seem to think that AI is gonna make it easier and easier to create software like this and therefore these software companies are gonna have way more competition. But that completely misses the point and won't explain a 1 to 2 trillion dollar loss in a couple weeks. The point is not that AI is letting us make better software cheaper, even though it is. So AI is enabling something way more useful than modern software. Up until recently, essentially all software is just a database with an interface sitting on top of it and some basic logic connecting it to. The only difference recently is now every software developer is having to inject AI into their product to keep it relevant. But we're learning very quickly that this is exactly the opposite of how we want to integrate AI. The Thing that actually triggered the saspocalypse was Claude's Opus 4.6 model but more specifically it was its integration of what are called plugins...

If you haven't heard about what they're calling the saspocalypse, let me catch you up and then explain what people are getting wrong and how you can take advantage of it.

In early February alone, the software industry saw a loss in market capitalization of 1 to 2 trillion dollars. Now this market cap has actually been dropping since 2023 and even more steeply since 2025. But in the last few weeks, it's really just falling off a cliff. As an example, Duolingo stock price is down 83% right now.

The reason? It's AI. Of course it's AI, but not quite for the reason people think. Most people seem to think that AI is gonna make it easier and easier to create software like this and therefore these software companies are gonna have way more competition. But that completely misses the point and won't explain a 1 to 2 trillion dollar loss in a couple weeks.

The point is not that AI is letting us make better software cheaper, even though it is. So AI is enabling something way more useful than modern software. Up until recently, essentially all software is just a database with an interface sitting on top of it and some basic logic connecting it to.

The only difference recently is now every software developer is having to inject AI into their product to keep it relevant. But we're learning very quickly that this is exactly the opposite of how we want to integrate AI.

The Thing that actually triggered the saspocalypse was Claude's Opus 4.6 model but more specifically it was its integration of what are called plugins. Plugins give us a glimpse into what I think is gonna be the future of software, the thing that will ultimately replace all the modern software companies.

Instead of forcing AI inside existing software that's meant for humans plug in, simply hand over the data and any essential logic to the AI itself and then ultimately it's the AI using the software or rather just spinning up software on the fly and then using it. And if a human ever needs to interact with a software layer, the AI can just spin up a custom UI on the fly.

And I realised to most people at first this just sounds like it's over complicating something that was already very simple. For example, it would just be easier for me to go into Quickbooks myself than having to talk to my AI about what I wanted to do in Quickbooks and then just hoping that it did it right.

But I'm guessing this is similar to how people felt when we went from keeping books by hand to doing it with a computer and from when we transitioned from using spreadsheets to using software like Quickbooks. Change is always hard but eventually people are forced to realise the new paradigm is just better.

If you've used Cloud, Cowork or any of the plugins in Cloud, I think what you quickly realise is it's not like you're telling the AI to use the software for you. It's more like you just hired a financial analyst, you tell it your goals and it figures out how to use the software.

As this gets better, eventually we're gonna forget the software layers even there. Instead of opening the Duolingo app, you'll just have access to the best language teacher in the world and it'll know exactly what you need to work on.

So how can you take advantage of this? A lot of people are building their own software right now, their vibe coding and I think that's really cool and if you can build something really quickly and get a lot of use out of it in the next year, I think it's totally worthwhile. Others are building automations in N8N and those can be really useful too. However, I wouldn't recommend sinking too much time into either of these things right now.

What we're doing at our agency, what I think most people should be doing right now is building what are called skills inside of cloud. I'll do another video on skills and how to set them up but they're essentially the building blocks of plugins. Anyone with any kind of domain specific expertise can easily create a skill that adds a new feature to Claude and it looks like the other model makers are also adopting the skill architecture.

Once you create a skill, you can share it with the rest of your team, you could sell it online, you can even host it on Git Hub and then maintain it over time. Or maybe you don't want to build skills yourself. In that case, you can just wait until a plugin comes out that does everything your current software does, only better.

The software industry just lost $1-2 TRILLION and most people think it's because AI makes software easier to build. Wrong. AI is making software irrelevant... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

The software industry just lost $1-2 TRILLION and most people think it's because AI makes software easier to build. Wrong. AI is making software irrelevant. Instead of shoving AI into apps built for humans, plugins just hand the data straight to AI. The future isn't better software — it's no software. #SaaSpocalypse #AI #SaaS #TechNews #Claude


Google have added AI functionality to Google Search Console and it's an amazing help for anyone that is serious about SEO. All you have to do is log into Google Search Console then click on search results then on the right hand side over there you're gonna see there's that AI button, press it and you're gonna see that there's a panel that comes up run by AI. Now in that panel over there Google have given you some ready made prompts. You can just click some those prompts and you can see how the Google Search Console is gonna give you the results. You can then start using your own prompts. So for example you can say show me the difference in traffic over year or show me the search keywords that had more than six keywords in it. You can just keep on using it as much as you want. It's totally free. As we know anyone who takes SEO seriously lives in Google Search Console and now with this a R functionality it's made your life so much easier.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

How to Use AI in Google Search Console 2026 Update The Search Console...


This old lady got dragged on the internet for her Olive Garden review and you'll never guess which food celebrity came to her defense. This is Marilyn Hagerty. She was a longtime newspaper columnist in Grand Forks, North Dakota. When a new Olive Garden opened up in town, she wrote this totally sincere, upbeat, positive review about the Olive Garden. And the internet found it and mocked her mercilessly saying that Olive Garden's food was mid at best. But Anthony Bourdain saw something different. He discovered that Marilyn had written over 128 reviews over the past 25 years. He saw honest, detailed reviews of small town dining and published a book of all 128 of her reviews. Now, here's the part s E. O. Should care about. Every one of her reviews included what she ate, price, atmosphere, what the experience was like, cleanliness. Those are the exact attributes that Google wants to know about on your Google Business Profile. This is what makes reviews useful and usefulness drives visibility. Miriam Ellis just wrote an amazing blog post on the White Spark blog where she reviewed the book, wrote out all of the important things that you need to know and you can extract from this book into your review strategy and into your online strategy and into your customer experience strategy. So go check it out, whitespark.com.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

Every local SEO who works with restaurants can learn a thing or two f...


This is absolutely crazy. Go to Google Search Console. This is Google's own tool for accessing their search index. Go to add filter, choose custom regex, put this in. This is going to filter for keywords over 9 words. Scroll down to top queries. Now you can see AI searches people are doing to come to your content. Look how long this one is. If you want to see how your website is showing in Google's AI overviews, this is a great free way to start. You will see super super long prompts. Use this language in your website, then you can show up in more AI responses. Absolutely crazy and save years learning SEO that gets recommended by AI at Compact Keywords com.

This is absolutely crazy. Go to Google Search Console. This is Google's own tool for accessing their search index. Go to add filter, choose custom regex. Put this in... The creator says filtering GSC for 9+ word queries can surface long AI-like searches that bring users to content. Main topics: GSC AI Overview discovery.

This is absolutely crazy. Go to Google Search Console. This is Google's own tool for accessing their search index. Go to add filter, choose custom regex. Put this in. ^(?:\S+\s+){9,}\S+$ This is going to filter for keywords over nine words. Scroll down to top queries. Now you can see AI searches people are doing to come to your content. Look how long this one is. If you want to see how your website is showing in Google's AI Overviews, this is a great free way to start. You will see super, super long prompts. Use this language in your website, then you can show up in more AI responses. And save years learning SEO that gets recommended by AI at compactkeywords.com #searchengineoptimization #answerengineoptimization #generativeengineoptimization #digitalmarketing


Google have launched this brand new AI tool, which I'm sure is gonna put a lot of people out of business. It's called Pomelli. Now in order to find it, you have to go through Google Labs and it's not available to all countries. I'm in South Africa and in order to use it, I had to use a VPN. Once you are in Pomelli, it's very simple to use. You're gonna see that there's an option to create an AI photo shoot. What I've decided to do is use this great brand over here, Psycho Bunny, and I'm gonna put a few different options in there. The first thing I'm gonna do is download a shirt and put it there, press photoshoot, use some styles and then press create. Look at this. It's created a photoshoot with models. Amazing. I'm going to do this a few times over just with a different type of polo shirts. And again, the results are just great. I mean, this is really, really powerful. Go check out Pomelli yourself. It's totally free to use. Like I said, certain countries, I think you need a VPN, but this really is amazing. Let me know your thoughts.

Search features can vary by country and surface, so visibility checks need location-aware monitoring. Main topics: Search feature availability monitoring.

Pomelli is Google’s New AI Photoshoot Tool Using Nano Banana Google L...


I'm gonna need you to listen to me when I tell you that your ecommerce website does not need a blog to rank on Google or ChatGPT. It's such a waste of time, money, resources, everything. I'm gonna show you exactly what it is that you should be doing, because all of the most successful ecommerce stores do this and once I explain it to you, you're not gonna be able to unsee it. If you sell products, you can do this. First, get a list of all of your product. I'm gonna assume you've already optimised all these pages. If you haven't, my God, add that to your to do list. And if you've got one, fire your SEO Agency immediately. Then you're gonna group these products by logical categories. You might already have these as your main collection pages, but a lot of the time this is where people stop and that's what they're missing. What you need to do from here is drill down these collection pages so you get as niche as possible. We're talking sub categories of sub categories of sub category. Creating these collections and then optimising them is a huge task in itself, but it's gonna generate more relevant rankings and traffic to your website than any blog post is going to. The more products you have, the more you can run with this. Once you've exhausted all your options, you could move on to having branded collection pages. Fabric or material based collection pages? Colour based collection pages. There's so many places you can go with this. Tell me what you sell in the comments and I'll give you some examples.

If you’re running an ecommerce website, THIS should be your ecommerce SEO strategy in 2026. Stop spending time on SEO blogs (because Google AI overviews and ChatGPT search are... Ecommerce sites can earn more relevant rankings and traffic by creating granular collection and subcollection pages instead of defaulting to blogs. Main topics: Ecommerce SEO / collection pages.

If you’re running an ecommerce website, THIS should be your ecommerce SEO strategy in 2026.   Stop spending time on SEO blogs (because Google AI overviews and ChatGPT search are taking all that website traffic anyway) and start focussing on product page optimisation and ecommerce collection page optimisation. E-commerce search engine optimisation that actually generates sales is about driving traffic to your products.   #ecommerceSEO #ShopifySEO #WooCommerceSEO #SEO2026 #WebsiteSEO


You can use Google Search Console to see the exact prompts people are using in AI search to get to your website. Chris Long published about this on LinkedIn. He talks about what to do in Search Console. I'm gonna show you exactly how to do it. Go into Search Console and click the search results under performance. Set this to 12 months, click Add Filter and query in this drop down. Change this to custom regex, copy and paste this text, paste it in here, click apply. Now you're gonna see all the long queries people have typed that are longer than 9 characters. I find that some of these might have actually come from a regular search engine, so I like to make the query even longer. Click the regex, change this 9 to a twenty. Now you get to see really long prompts that people were using to get to your website via AI search. This is great for understanding how people are finding your business via AI search and understanding what they're looking for and identify opportunities for further optimization on your website. It's also a great way to track if you see more of these queries coming in, helps you kind of understand if your visibility on AI search is growing. I publish content about AI and local search every day. Follow me for more tips.

Most SEOs don’t realize they can see AI search prompts inside Search ...


People think SEO is dead because there's ChatGPT now. What they don't realize is need for SEOs is at an all time high. Here's how ChatGPT recommends products. It literally does a web search. Complexity shows you its searches out in the open. Being Webmaster Tools now directly shows you the searches that come from AI. Large language models are just another searcher you're doing SEO for. SEO is a topic just surpassed its recent all time high in Google Trends. This is insane. It's actually never been a better time to get good at SEO. This course, Compact Keywords shows you how to do SEO specifically to get paying customers users warmly. It's calling you up. It gets you recommended by AI. And it's made by me. I spent a year making it. SEO is not going away anytime soon. If you want to get good at it now, head to compactkeywords.com.

People think SEO is dead because there's ChatGPT now. What they don't realize is need for SEOs is at an all time high... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, LLMs as searchers.

People think SEO is dead because there's ChatGPT now. What they don't realize is need for SEOs is at an all time high. Here's how ChatGPT recommends products: it literally does a web search. Perplexity shows you its searches out in the open. Bing Webmaster Tools now directly shows you the searches that come from AI. Large language models are just another searcher you're doing SEO for. SEO as a topic just surpassed its recent all time high in Google Trends. It's actually never been a better time to get good at SEO. This course, Compact Keywords, shows you how to do SEO specifically to get paying customers, users, and warm leads calling you up. It gets you recommended by AI. And it's made by me. I spent a year making it. SEO is not going away anytime soon. If you want to get good at it now, head to https://compactkeywords.com/ #searchengineoptimization #generativeengineoptimization #answerengineoptimization #digitalmarketing

AI visibility and answer readiness
LLMs as searchers


Interest in search engine optimization just hit an all time high on Google Trends. It hit an all time high back in may, surpassed it this February. This is insane. From 2004 to now, interest in search engine optimization is at an all time high. By far. It has never been a better time to learn SEO. If you want to learn it, I have a course about doing SEO to specifically get paying customers users warm leads. Calling you up at compactkeywords.com.

Interest in search engine optimization just hit an all time high on Google Trends. It hit an all time high back in May, surpassed it this February... SEO and AEO planning should separate market-size signals from hype so strategy is based on observable demand and budget movement. Main topics: SEO and AEO market trend validation.

Interest in search engine optimization just hit an all time high on Google Trends. It hit an all time high back in May, surpassed it this February. From 2004 to now, interest in search engine optimization is at an all time high by far. It has never been a better time to learn SEO. If you want to learn it, I have a course about doing SEO to specifically get paying customers, users, and warm leads calling you up at compactkeywords.com #searchengineoptimization #seo #digitalmarketing #searchmarketing


A lot of brands have fantastic reviews on their websites and this is great social proof. The problem is that unless someone actually clicks on your ads, those reviews are hidden. No one can see the great job that you doing. There is a solution to that. That company is called Yotpo. What Yotpo is, it's an official Google partner and they sync daily with the Google systems. Your reviews now of your products can sync directly into your Google Shopping ads. Now when they are synced into your shopping ads, a few things happen. No.1, you gonna get a higher click through rate because people can see the reviews, how great they are. Number two, you are gonna pay a lower cost per click because again, your click through rate is higher and Google reward you. Not only that, your shop reviews can now also be published to your search results. Now besides all of this, Yotpo make getting reviews so much easier than any other company out there. It's a few clicks. The support also from Yotpo is great and you can get started straight away. Yotpo works with Bigcommerce, it works with Shopify, it works with WordPress and a lot of other platforms. If I was you, I would go check it out today.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

Yotpo + Google: Boost Shopping Ads, Seller Ratings Organic Results wi...


ChatGPT SEO does not have to be hard, Edward. Show them. Thanks Sam. Go to Google Search Console, scroll all the way down to settings. Under settings, go to crawl stats. Open the report. Copy everything on this page. Open ChatGPT. Paste this big mess of data. Under that put the prompt. Act as a senior Technical SEO auditor. Analyze my Google Search Console crawl stats to diagnose crawl health. Identify critical issues anomalies. Prioritize fixes by impact. Clear specific action steps to improve indexing crawl efficiency. Organic growth. If you've never audited your site before, you can get huge low hanging fruit gains from doing this and save years learning SEO that gets paying customers at compactkeywords.com.

With ChatGPT, SEO does not have to be hard. Go to Google Search Console. Scroll all the way down to Settings. Under Settings, go to Crawl Stats. Open the report... Google Search Console crawl stats can be pasted into ChatGPT to diagnose crawl health, anomalies, indexing blockers, and crawl-efficiency fixes. Main topics: Risk/avoid / AI audit accuracy, Technical SEO / crawl stats.

With ChatGPT, SEO does not have to be hard. Go to Google Search Console. Scroll all the way down to Settings. Under Settings, go to Crawl Stats. Open the report. Copy everything on this page. Open ChatGPT. Paste this big mess of data. Under that put the prompt. Act as a senior technical SEO auditor. Analyze my Google Search Console crawl stats to diagnose crawl health, identify critical issues, anomalies, prioritize fixes by impact. Give clear, specific action steps to improve indexing, crawl efficiency, and organic growth. If you've never audited your site before, you can get huge low hanging fruit gains from doing this. And save years learning SEO that gets paying customers at compactkeywords.com #searchengineoptimization #generativeengineoptimization #seotips #digitalmarketing

Risk/avoid / AI audit accuracy
Technical SEO / crawl stats


As search engines are getting taken over by AI responses, there are now more and more things you need to do to show up in the results. And I have a bunch of other videos going over those things. In this video, I wanna talk about the things that you can stop doing because the only way you're gonna make room to do all these new things is if you stop doing some of the old things that don't work anymore or never worked in the first place. First of all, stop taking technical audits seriously. If you run essentially any website online through a technical audit like hrefs or Semrush, you're gonna find a ton of errors. The thing is, 95% of these errors aren't an issue at all, or at least not issues worth addressing. When determining whether a technical issue is worth addressing, ask yourself these two questions. One, is this having a significant impact on the people visiting my website? And 2, is this preventing Google from finding or indexing any important pages on my website? Anything else that matters will be taken care of by doing normal on page optimization. Second thing you can stop doing is obsessing over structure data or schema. Unless that schema is necessary for showing up in a specific feature on Google search results, it's not doing anything for you. It's not helping you rank better. It's not improving your visibility in AI search...

As search engines are getting taken over by AI responses, there are now more and more things you need to do to show up in the results. And I have a bunch of other videos going over those things. In this video, I wanna talk about the things that you can stop doing because the only way you're gonna make room to do all these new things is if you stop doing some of the old things that don't work anymore or never worked in the first place.

First of all, stop taking technical audits seriously. If you run essentially any website online through a technical audit like hrefs or Semrush, you're gonna find a ton of errors. The thing is, 95% of these errors aren't an issue at all, or at least not issues worth addressing.

When determining whether a technical issue is worth addressing, ask yourself these two questions. One, is this having a significant impact on the people visiting my website? And 2, is this preventing Google from finding or indexing any important pages on my website? Anything else that matters will be taken care of by doing normal on page optimization.

Second thing you can stop doing is obsessing over structure data or schema. Unless that schema is necessary for showing up in a specific feature on Google search results, it's not doing anything for you. It's not helping you rank better. It's not improving your visibility in AI search.

So yes, you need schema to show up in Google's shopping results, you need product schema, you need job listing schema to show up in the job boards, video schema to show up in video carousels, event schema to show up in event calendars, and perhaps same as schema on your about page to link your social media profile. But again, this is only because it's necessary for placement in those Google search features. It's not improving your rankings and large numbers models are treating it like any other text on your page.

The third thing you can stop doing is adding your business to every directory online. Now there's one exception to this rule. If you're a new business with a brand new website, then I do think there's some value in getting what are called foundational links. So using a tool like Bright Local to submit yourself to a bunch of directories for a very low cost is often worth it just to help you get into Google's index.

But if you're an established business, you're already ranking for some of your main search terms, these low quality directory links are not gonna help you. If you look at the directories that are actually ranking in Google and being cited by large language models in your industry, you'll find there's rarely more than 12 and typically only one to three that really matter. For some industries, directories aren't important at all.

3 SEO tactics you can stop wasting time on 👇 Technical audits, schema obsession, and submitting to every directory online. Most of it isn't helping you rank... Schema is useful when it enables specific Google search features, but the source says it is not a broad ranking or AI-visibility lever. Foundational directory links can help a new site get indexed, but established businesses should focus on directories that rank or are cited by LLMs. Main topics: AI visibility / structured data, Local SEO / directories, Structured data / rich results, Technical SEO / prioritization.

3 SEO tactics you can stop wasting time on 👇 Technical audits, schema obsession, and submitting to every directory online. Most of it isn't helping you rank. #SEO #SEOTips #DigitalMarketing #SearchMarketing

AI visibility / structured data
Local SEO / directories
Structured data / rich results
Technical SEO / prioritization


Did you know that your web hosting can have a major impact on your SEO when it comes to SEO we know the important things we know there's technical SEO we know there's onsite SEO we know there's offsite SEO and we know that there's content but a lot of people ignore page speed page speed is a major factor of SEO and here's why first and foremost, Google are worried about a user's experience if a person comes onto a website and it takes ages to load, the images load slowly and it's just a bad user experience Google will penalize you because you are giving the user a bad experience a second thing is sometimes it's gonna affect how Google crawls your website for example, if Google are wanting to crawl your website and your website has downtime again that's gonna have a major impact now a lot of the times when we look at website speed it has to do with bad web hosting plans. People try save money by going on a shared web host plan a lot of times people don't even realise they're on one of these shared web host plans so what I'm saying to you is like this if you want to increase your SEO performance, look at your website hosting plan spend more possibly to increase your speed of your website get a dedicated server instead of Sharing with hundreds and hundreds of other people. There's so many different plans out there with all these different great providers. Go investigate a property because it's gonna have a major impact on your SEO. Yes, you might have to spend more and you probably will, but the impact on your SEO will far outweigh that difference in price.

Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits. Main topics: Technical SEO and site architecture hygiene.

How Web Hosting Directly Affects Website Speed and SEO Your web hosti...


Okay, so this is totally crazy. Did you know that you could subpoena Google to get them to tell you who's been making edits to your Google Business Profile? It's true. So Google will give you a whole list of who's been making changes to your Google Business Profile. It's a whole legal process, but you can do it. And so this means that it's a little bit dangerous to do spam fighting. Cause if you're doing spam fighting, then the law firms that you've been editing their business name will find out that you did it and they can potentially sue you. So the better approach is to use the Google redressal form. If you use a redressal form, then it's a much safer way. They can't find out who made the changes. So just keep that in mind if you're doing spam fighting.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Nobody knows this: you could get sued for spam fighting. Did you know...


If you're in one of these three industries and you're not preparing for AI search, what are you doing? You don't need to worry about AI taking your customers. It doesn't wanna do that. It wants to do the opposite. There's two different camps your business can fall into with this. The first is if AI doesn't want any liability issues. We're talking financial, legal, medical, healthcare. They will let that conversation go up to a point with the user, and then they will refer to a specialist and they'll usually offer to help the user find one. Solicitors, doctors, vets, mortgage brokers. This is where you come in. And the other type of business is anything product related. This isn't just e-commerce stores. This is also things like real estate agents. AI needs your listings. AI needs your products. And actually, they'll often offer to find listings or products for the user. Without you, they can't do that. Honestly, you're having, like, the opposite problem of everybody else right now. And if you're not jumping on it, I don't know what to tell you.

Website SEO in 2026 does not mean AI search is your competitor. If you’re in one of these 3 industries, it’s actually your referral engine... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, AI visibility / high-liability industries, AI visibility / product and listing businesses.

Website SEO in 2026 does not mean AI search is your competitor. If you’re in one of these 3 industries, it’s actually your referral engine. So STOP worrying about AI taking your customers because it’s actually doing the complete opposite. Your website SEO strategy needs to be focus on ChatGPT SEO and AI search engine optimisation for Google AI overviews because for these businesses, AI search engines actually want to send you high intent customers who need expert help.   #ChatGPTSEO #WebsiteSEO #AISEO #AISearch #aiseooptimisation


SEO does not have to be hard. Go to ChatGPT, click the plus, click more agent mode. Use this prompt. Act as an SEO link building assistant. Find legitimate, niche relevant business directories where a insert your company will use. Residential Plumbing Company in insert your location will use. Austin, Texas. Can submit a listing to earn a do follow backlink. That means a backlink that passes SEO link juice. Return a prioritized list with each directory's URL, domain rating, slash authority, submission requirements, slash costs, spam risk. Notes whether Google indexes the listing page. Backlinks that come from pages that get indexed carry more value. Click submit ChatGPT agent mode will create a virtual browser. Spend five or 10 minutes doing the research for you. Do exhaustive research and return a crazy list of what you are looking for organized by priority, the URL, approximate domain rating, slash authority, link type. We see do follow over here, submission requirements, spam risk. For more backlinks, there's a 2 hour link building section in my SEO course at compactkeywords.com.

SEO does not have to be hard. Go to ChatGPT. Click the plus, click more, click Agent Mode. Use this prompt... ChatGPT agent mode can research legitimate, niche-relevant business directories and return authority, requirements, cost, spam risk, and indexability notes. Main topics: Link building / niche directories, Risk/avoid / directory backlinks.

SEO does not have to be hard. Go to ChatGPT. Click the plus, click more, click Agent Mode. Use this prompt. Act as an SEO link-building assistant: find legitimate, niche-relevant business directories where a [insert your business type] company in [insert your location] can submit a listing to earn a dofollow backlink, and return a prioritized list with each directory’s URL, Domain Rating/Authority, submission requirements/cost, spam risk notes, and whether Google indexes the listing page. Click submit. ChatGPT Agent Mode will create a virtual browser, spend 5 or 10 minutes doing the research for you, do exhaustive research, then return a crazy list of what you are looking for organized by priority, the URL, approximate domain rating / authority, link type, submission requirements, and spam risk. Now you’re getting more SEO authority than your competition. For more backlinks, there's a two hour link building section in my SEO course at compactkeywords.com #searchengineoptimization #linkbuilding #backlinks #seotips

Link building / niche directories
Risk/avoid / directory backlinks


Google AI Max is a brand new Google Ads campaign type that Google recently launched. I'm here to say to you probably stay away from it. We've tested it with a few of our clients on a very small scale and unfortunately the results are not great. The first thing to know is that although it says AI Max, it has nothing to do with coming up on the AI results. Nothing at all. Basically what this type of campaign is, is just letting Google's AI take care of everything for you. That means moving things to broad, writing text ads for you, showing your ads all over the place. And this really isn't for your benefit. As I've mentioned in a lot of my videos, unfortunately, a lot of the automations that the Google Ads system does and what the Google Ads reps will tell you is for their benefit and not for yours. Be very careful when running an a R Max for yourself or for your company because in most cases that we've seen, it just doesn't work.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

AI Max for Search Campaigns Is Not as Good as It Sounds AI Max automa...


Paid brand mentions that persuade LLMs are completely untapped. LLMs recommend brands based on what they search on Google. It's very common for LLMs to keep turning to the same best listicle to get its recommendations. Do a few similar prompts in your niche. Scroll down to the bottom of each response, see what it cites. If you look at enough prompts, you'll notice it is constantly referring to one list article on some hobbyist niche blog. That blogger won't realize they're sitting on an article worth tens of thousands of dollars in influence to LLMs. Usually all you have to do is find a contact page, then ask what it would take to get your brand recommended. No. 1. These bloggers will typically ask for massively less than the brand mention is worth changing. The one article can affect tons of LLM brand recommendations in your niche. Most people just miss these patterns and learn my specific method of SEO that gets recommended by AI at compactkeywords com.

Paid brand mentions that persuade LLMs are completely untapped. LLMs recommend brands based on what they search on Google... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, AI visibility / citation concentration, Risk/avoid / paid brand mentions.

Paid brand mentions that persuade LLMs are completely untapped. LLMs recommend brands based on what they search on Google. It's very common for LLMs to keep turning to the same best listicle to get its recommendations. Do a few similar prompts in your niche. Scroll down to the bottom of each response. See what it cites. If you look at enough prompts, you'll notice it is constantly referring to one list article on some hobbyist niche blog. That blogger won't realize they're sitting on an article worth tens of thousands of dollars in influence to LLMs. Usually all you have to do is find a contact page, then ask what it would take to get your brand recommended number one. These bloggers will typically ask for massively less than the brand mention is worth. Changing the one article can affect tons of LLM brand recommendations in your niche. Most people just miss these patterns. And learn my specific method of SEO that gets recommended by AI at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI visibility and answer readiness
AI visibility / citation concentration
Risk/avoid / paid brand mentions


One of the biggest differences between doing SEO for classic search engines versus AI search is what keywords you target. This isn't the only difference, but it's one I wanna talk about today. Traditionally, when you're doing SEO, you target the keywords that humans are most likely searching for in search engines. with AI search, it's not actually the humans searching, it's the AI. The human enters a prompt, sure, but then the AI takes that prompt and does what's called a query fan at and performs a series of 3 to 6 very specific searches based on the prompt. So if you wanna get recommended an AI search, your brand needs to be showing up for those search terms. This is a big part of why there's so much opportunity in AI search right now. People aren't targeting these terms and they're very different from the terms that humans search for. There's already a ton of data on the terms that humans search for, which is why those terms are super competitive. Very few people are collecting data on the terms that AI search for. And so if you have this data, it's very valuable. I want to talk about the three best ways to acquire it. Most common method I see SEO is using right now is also I think the least effective. Trying to guess what the query found out might be based on Google search results. They're looking at the questions that Google includes in their people also ask section after performing a search. The problem with this, of course, is that AI search much differently than humans and this isn't a new strategy...

One of the biggest differences between doing SEO for classic search engines versus AI search is what keywords you target. This isn't the only difference, but it's one I wanna talk about today. Traditionally, when you're doing SEO, you target the keywords that humans are most likely searching for in search engines. with AI search, it's not actually the humans searching, it's the AI. The human enters a prompt, sure, but then the AI takes that prompt and does what's called a query fan at and performs a series of 3 to 6 very specific searches based on the prompt. So if you wanna get recommended an AI search, your brand needs to be showing up for those search terms. This is a big part of why there's so much opportunity in AI search right now. People aren't targeting these terms and they're very different from the terms that humans search for. There's already a ton of data on the terms that humans search for, which is why those terms are super competitive. Very few people are collecting data on the terms that AI search for. And so if you have this data, it's very valuable. I want to talk about the three best ways to acquire it. Most common method I see SEO is using right now is also I think the least effective. Trying to guess what the query found out might be based on Google search results. They're looking at the questions that Google includes in their people also ask section after performing a search. The problem with this, of course, is that AI search much differently than humans and this isn't a new strategy. People have been doing this for years so they don't mirror AI searches and they're already competitive. The next method is to scrape the query fanout terms directly. If you enter a prompt into ChatGPT, ChatGPT will actually expose the query fanout terms and you can retrieve those terms in the inspector. I was actually just on the Edward Stern podcast and he has another episode that shows how to do this. The problem is this only works in ChatGPT and older versions of Gemini. So you won't be able to see the query fan out in newer versions of Gemini or in Google's AI mode. And just last week, someone shared a tool with me that they built that tries to approximate the query fan act. You can enter a prompt into the tool and then pick a model and it will ask the model what it would search for if you entered that prompt. So you're not seeing the actual queries, but it does seem pretty close. I'll put a link to that tool in the caption. To capture the actual queries, you'll need to do this manually or use a paid tool like profound or what we use peaks dot AI. But again, this only works for ChatGPT and older Gemini models. But it's this third method that I think is most effective right now. Bypass the query fan out altogether and just go straight to the pages that are cited. While we can't see the query fan out directly, we can reliably track which pages are cited for a given prompt. Again, using a tool like peak or profound, you can track a large amount of prompts day after day to get a representative sample of the kinds of prompts people are entering and what pages are cited. If you then just look at the titles of those pages, you get a really good idea not only of what AI is searching for, but also what pages it ends up siding. As of right now, this is absolutely the best data you can use for keyword research in AI search.

The keywords AI searches for are completely different from what humans search for. When you prompt ChatGPT it runs 3-6 of its own searches behind the scenes... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: AI keyword research / People Also Ask contradiction, AI keyword research / query fan-out, AI retrieval research / query scraping, AI visibility / cited pages, SEO research and tooling workflow.

The keywords AI searches for are completely different from what humans search for. When you prompt ChatGPT it runs 3-6 of its own searches behind the scenes. Almost no one is tracking those terms yet — here's how to find them 👇  Tool mentioned: https://hybridai.one/tools/chatgpt-sniffer/  #AIsearch #SEO #aimarketingtools #KeywordResearch


If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start collecting data until it's set up. Just Google. Google Search Console. It's very easy to set up. This is the only way to see what people are actually typing in Google before seeing your website and which page they're clicking on after that search. Google Analytics can't show you that. Rank trackers like hrefs or Semrush can't show you that. I've been doing SEO for 17 years. This is the most valuable data, the only reliable data you can. If you aren't using this data to do SEO, I don't think you're really doing SEO. The key to making the best use of this data is to know what pages and queries to filter out. Fortunately, Google just released some AI filtering that makes this much easier. For example, you might want to filter out all branded traffic. It's not that branded traffic isn't valuable, it's just that it doesn't have anything to do with SEO. You should be ranking No. 1 for your own brand terms no matter what you're doing on the SEO side. So when you're trying to evaluate the performance and opportunities in SEO. It's helpful to filter out that traffic. But I wanna talk about some big changes we're seeing since Google introduced AI overviews in AI mode...

If you care about getting traffic to your website from Google, there's only one data source that actually provides reliable data and it's completely free. I wanna talk about how to use it and some big changes for seeing recently. I'm referring to Google Search Console. If you don't already have this set up for your domain, do it today. You won't start collecting data until it's set up. Just Google. Google Search Console. It's very easy to set up. This is the only way to see what people are actually typing in Google before seeing your website and which page they're clicking on after that search. Google Analytics can't show you that. Rank trackers like hrefs or Semrush can't show you that. I've been doing SEO for 17 years. This is the most valuable data, the only reliable data you can. If you aren't using this data to do SEO, I don't think you're really doing SEO. The key to making the best use of this data is to know what pages and queries to filter out. Fortunately, Google just released some AI filtering that makes this much easier. For example, you might want to filter out all branded traffic. It's not that branded traffic isn't valuable, it's just that it doesn't have anything to do with SEO. You should be ranking No. 1 for your own brand terms no matter what you're doing on the SEO side. So when you're trying to evaluate the performance and opportunities in SEO. It's helpful to filter out that traffic. But I wanna talk about some big changes we're seeing since Google introduced AI overviews in AI mode. Changes that are gonna multiply once Google replaces their main search results page with an AI response. For nearly every website right now, clicks are going down and impressions are going up. If you don't know, an impression means your website showed up in the search results whether or not someone clicked on it. Historically, we haven't really cared much about impressions. All we cared about was traffic to your website. But of course, the reason impressions are going up is because Google is showing AI responses. A lot of people are getting the answer they need in that AI response and they don't need to click on a website. But if you sell an actual product or service, this isn't a bad thing. Fewer people are visiting websites, that's true, but more and more people are using Google to make purchase decisions. As long as that AI response is recommending your product or service, that's typically even better than a visit to your website. So while I used to pretty much ignore impressions in Google Search Console, I now value them about equally with clicks and in the near future, I imagine we'll care even more about impressions than we do about clicks.

Your traffic is down but your SEO might actually be working — here's why impressions matter more than clicks now 👀 #SEO #GoogleSearchConsole #AISearch #GoogleAI Google Search Console is presented as the reliable free source for seeing actual Google queries and the pages searchers click. Branded queries should be filtered out when evaluating SEO performance because brand ranking is not the same as SEO opportunity. Main topics: AI Overviews / impressions, Google Search Console / SEO data, SEO measurement / branded traffic.

AI Overviews / impressions
Google Search Console / SEO data
SEO measurement / branded traffic


Here's another terrible Google Ads order that I ran for someone last week. The first thing that we look at is that when we look at that icon over there, that tells us that they're running search and display together. No matter what you do, you never run the two of them together. All this tells me is that the agency doesn't know what they're doing because this is literally a rookie mistake. I can see that there's only one air group and I know straight away what's gonna happen next. I'm gonna click on keywords and look at this they've got 49 keywords all with only one text ad. Not only that, all the keywords are broad. Now what broad means is that you're giving Google licence to show keywords that they think might be relevant to your business. We're gonna look at the search terms in a moment and you can see how wrong the strategy actually is. The next thing is over here that when we scroll down we can see they haven't even understood the keywords that they're selecting and that they're bidding on some these keywords have literally got nothing to do with their business. I saw something over there, $1 storage. These guys are in South Africa. Why would they be bidding on a word like that? As I said, we gonna click on the search term report that shows actually what triggered for these ads. Take a look at these search terms. Remember they Do self storage. A lot of these words are just totally rubbish and have got nothing to do with their business. We can look down this list over here and you can see garbage after garbage...

Here's another terrible Google Ads order that I ran for someone last week. The first thing that we look at is that when we look at that icon over there, that tells us that they're running search and display together. No matter what you do, you never run the two of them together. All this tells me is that the agency doesn't know what they're doing because this is literally a rookie mistake.

I can see that there's only one air group and I know straight away what's gonna happen next. I'm gonna click on keywords and look at this they've got 49 keywords all with only one text ad. Not only that, all the keywords are broad. Now what broad means is that you're giving Google licence to show keywords that they think might be relevant to your business.

We're gonna look at the search terms in a moment and you can see how wrong the strategy actually is. The next thing is over here that when we scroll down we can see they haven't even understood the keywords that they're selecting and that they're bidding on some these keywords have literally got nothing to do with their business. I saw something over there, $1 storage. These guys are in South Africa.

Why would they be bidding on a word like that? As I said, we gonna click on the search term report that shows actually what triggered for these ads. Take a look at these search terms. Remember they Do self storage.

A lot of these words are just totally rubbish and have got nothing to do with their business. We can look down this list over here and you can see garbage after garbage. I guarantee you now the agency has not looked at the search term report and if they did, they wouldn't know how to prevent these words coming up again. This is quite a easy fix to do but we see the same things happening over and over.

No. 1, business owners have no idea what's going on with their own Google Ads. Number two, business owners are using terrible agencies to run their accounts for them. No.

3, the agencies are just useless and they dishonest. And No. 4, this Google Ads is just throwing money away and it's quite a easy fix. If you like a Google Ads audit on your account, please drop me a DM and I'll get back to you with more information.

Here Is How Not to Build a Google Ads Account and Guarantees Failure ...


Canva gets to 4 billion in revenue as LLM referral traffic rises. If you want to know how they do it, they literally credit SEO as a source of their LLM success. They understand search intent, so they see ChatGPT rewarding them. For those that don't know, when you ask ChatGPT a question where you'd want current information, it does a web search. Canva's SEO is massive. They rank for 20 million keywords. They get 278 million clicks a month from Google. Their AI visibility score is some of the highest there is. Here's their all time SEO traffic. It keeps growing. The amount of keywords they're ranking for keeps growing too. If you want to learn how to do effective SEO, pay attention to what Canva is doing. You could also get my SEO course, which specifically focuses on doing SEO that gets paying customers users and warm leads at compactkeywords.com.

Canva gets to $4 billion in revenue as LLM referral traffic rises. If you want to know how they do it, they literally credit SEO as a source of their LLM success... SEO reporting is stronger when it shows visibility movement, keyword distribution, and ranking context instead of isolated rank rows. Main topics: Client-facing SEO visibility reporting, SEO foundation / AI visibility.

Canva gets to $4 billion in revenue as LLM referral traffic rises. If you want to know how they do it, they literally credit SEO as a source of their LLM success. They understand search intent so they see ChatGPT rewarding them. For those that don't know, when you ask ChatGPT a question where you'd want current information, it does a web search. Canva's SEO is massive. They rank for 20 million keywords. They get 278 million clicks a month from Google. Their AI visibility score is some of the highest there is. Here's their all time SEO traffic. It keeps growing. The amount of keywords they're ranking for keeps growing too. If you want to learn how to do effective SEO, pay attention to what Canva is doing. You could also get my SEO course, which specifically focuses on doing SEO that gets paying customers, users, and warm leads at https://compactkeywords.com/ #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

Client-facing SEO visibility reporting
SEO foundation / AI visibility


Hey, so like your grandma doesn't know this, but you should definitely use videos in your Google posts. A lot of people they're like, oh, Google posts, I just put a picture up. But dude, use it a video. Videos really stand out. They give people a lot more information. So you can make like a little video of your business. You just have like a one of the people that works there or the business owner talking about a special that's going on right now. Videos are fantastic and your Google post and you should be using them and tell your grandma bye.

Most businesses are missing a huge opportunity with their Google Post...


If your website's SEO strategy centres around blog posts, you need to see this. This site used to get most of its traffic from blog posts. August 2025, Google started rolling out AI overviews in UK search results. This huge drop off a cliff here is when that happened. SEO Agency they were working with had only focused on blog posts all this time, way after AI had been launched. Still doing strategies that we all knew were gonna come for us. They had literally like a homepage, a blog and maybe once service page. So we essentially are treating this like a brand new site, starting fresh. And this is the result of building out their service pages, consolidating blogs and cleaning up their site structure. Now when they featuring AI overviews, because we putting together content that attracts people looking for the service, we getting clicks from them. That's how you make them work for your strategy.

This SEO case study proves that your AI Search & Google SEO strategy in 2026 should be focussed on the content AI overviews/AI search can't take from you... A blog-heavy SEO strategy can fail under AI Overviews when the site lacks strong service pages and clear commercial structure. Main topics: AI Overviews / commercial intent, Content strategy / service pages.

This SEO case study proves that your AI Search & Google SEO strategy in 2026 should be focussed on the content AI overviews/AI search can't take from you. Because if your website SEO is STILL only focusing on publishing SEO blog posts, Google AI overviews & ChatGPT search are coming for you (if they haven't already). 👀   #rankongoogle #googleseo #aiseo #websiteseo

AI Overviews / commercial intent
Content strategy / service pages


Targeting people also ask questions is the easiest source of free rankings on Google. Go to alsoask.com. Put in your niche. Here's an example. Makeup software. Click Live search. Here's what it looks like when it's done getting the questions. You get a tree of questions. Each question has more people. Also ask questions. From here you can get even more people. Also ask questions, get more questions or take all the questions that are relevant to you. Paste the questions into perplexity. Use this prompt. Write around 120 word plain text answers for each question returned inside a single code block with no citations. Plexity will do the research for you. Create a subfolder on your site for these questions. Put the exact question after in your slug. Use each answer to make a page before you post. Edit for accuracy your brand voice. Then what will happen? Because these questions are super non competitive, you will rank for a bunch of them. To see what you're ranking for, go to Google Search Console, click search results. This is Google's own tool for accessing their search index. Roll down to queries. This shows you all the keywords that you're ranking for. Once you're ranking for one of these people, also ask questions. Build out your page, add new sections, interlink to week performing pages on your site. Move people down your funnel, convert them into customers or users or leads. If you want to learn more, SEO that gets paying customers, users, warm leads. I have a course on this at compactkeywords.com. But targeting these people also ask questions...

Targeting people also ask questions is the easiest source of free rankings on Google. Go to alsoask.com. Put in your niche. Here's an example. Makeup software. Click Live search. Here's what it looks like when it's done getting the questions. You get a tree of questions. Each question has more people. Also ask questions. From here you can get even more people. Also ask questions, get more questions or take all the questions that are relevant to you. Paste the questions into perplexity. Use this prompt. Write around 120 word plain text answers for each question returned inside a single code block with no citations. Plexity will do the research for you. Create a subfolder on your site for these questions. Put the exact question after in your slug. Use each answer to make a page before you post. Edit for accuracy your brand voice. Then what will happen? Because these questions are super non competitive, you will rank for a bunch of them. To see what you're ranking for, go to Google Search Console, click search results. This is Google's own tool for accessing their search index. Roll down to queries. This shows you all the keywords that you're ranking for. Once you're ranking for one of these people, also ask questions. Build out your page, add new sections, interlink to week performing pages on your site. Move people down your funnel, convert them into customers or users or leads. If you want to learn more, SEO that gets paying customers, users, warm leads. I have a course on this at compactkeywords.com. But targeting these people also ask questions. Easy source of rankings that you can use to make all the pages on your site rank higher.

Targeting People Also Ask questions is the easiest source of free rankings on Google. Go to alsoasked.com. Put in your niche. Click Live Search... People Also Ask questions can reveal long-tail question pages to create or expand, then interlink if they begin ranking. Main topics: People Also Ask / long-tail pages, Risk/avoid / AI-generated answer pages.

Targeting People Also Ask questions is the easiest source of free rankings on Google. Go to alsoasked.com. Put in your niche. Click Live Search. You’ll get a tree of questions. Each question has more People Also Ask questions. From here, you can get even more People Also Ask questions. Get more questions or take all the questions that are relevant to you. Paste the questions into Perplexity. Use this prompt, “Write around 120 word plain text answers for each question returned inside a single code block with no citations.” Perplexity will do the research for you. Create a subfolder on your site for these questions. Put the exact question in your slug. Use each Perplexity answer to make a page. Before you post, edit for accuracy and your brand voice. Then what will happen, because these questions are super uncompetitive, you will rank on Google for a bunch of them. To see what you're ranking for, go to Google Search Console, and click search results. This is Google's own tool for accessing their search index. Scroll down to queries. This shows you all the keywords that you're ranking for.  Once you're ranking for one of these People Also Ask questions, build out your page. Add new sections, interlink to weak performing pages on your site to boost them, move people down your funnel, convert them into customers, users, or leads. If you want to learn more SEO that gets paying customers, users, and warm leads, I have a course on this at compactkeywords.com But targeting these People Also Ask questions is easy source of rankings that you can use to make ALL the pages on your site rank higher. #searchengineoptimization #seo #seotips #digitalmarketing

People Also Ask / long-tail pages
Risk/avoid / AI-generated answer pages


Claude Co Work is now available for Windows, originally only available for Mac. If you do any kind of work on a computer, you should go download it and start using it right now. Get a glimpse of what the future is gonna look like before it smacks us all in the face. If you haven't been keeping up with Claude co worker Opus 4.6, I think you're about to be very surprised of what AI is now capable of. Head of Microsoft AI was just asked how long before AI can do most knowledge work as well as a human. This includes essentially all the work that can be done by attorneys, accountants and marketers like me. His response was 12 to 18 months and based on what we've seen in the last six weeks, I think that's probably about right. So I want to share some real examples of how I've used co work just in the last few days I want to talk more broadly about how I think this is gonna change the way we work. The first thing I did is I want to clog co work to put together a slide deck for me that I could use on client discovery calls. I know most agencies have some kind of presentation they give and I'm always just winging it. So I asked co worker to look through all the meeting transcripts I have, I have a couple hundred and just find The ones that were discovery calls, probably about 50 of them, look through my typical talking point and put together a generic presentation that I could give on future discovery calls...

Claude Co Work is now available for Windows, originally only available for Mac. If you do any kind of work on a computer, you should go download it and start using it right now. Get a glimpse of what the future is gonna look like before it smacks us all in the face. If you haven't been keeping up with Claude co worker Opus 4.6, I think you're about to be very surprised of what AI is now capable of. Head of Microsoft AI was just asked how long before AI can do most knowledge work as well as a human. This includes essentially all the work that can be done by attorneys, accountants and marketers like me. His response was 12 to 18 months and based on what we've seen in the last six weeks, I think that's probably about right. So I want to share some real examples of how I've used co work just in the last few days I want to talk more broadly about how I think this is gonna change the way we work. The first thing I did is I want to clog co work to put together a slide deck for me that I could use on client discovery calls. I know most agencies have some kind of presentation they give and I'm always just winging it. So I asked co worker to look through all the meeting transcripts I have, I have a couple hundred and just find The ones that were discovery calls, probably about 50 of them, look through my typical talking point and put together a generic presentation that I could give on future discovery calls. I asked it all that in a single prompt and it worked for about nine minutes and brought back just a beautiful presentation that would have easily been an entire day's worth of work and it did a better job than I could have. Next use case, I have a client that wants to build a directory website featuring all the businesses in his industry within New York City. He figured we could scrape Google Business Profile for the important information, but I figured Claude co worker could probably do one step better. In this case, my prompt to Claude was only two sentences. It took about 10 minutes and it came back with 50 businesses in New York City and about 20 pieces of data on each of them. It looked through dozens of sources to collect all the data and by the way, it also builds beautiful spreadsheets. And the last use case I'll share, I have a new client with over 1,000 blog posts on their website. I pulled the data we have in Google Search Console and hrefs and gave it to Claude. Now before Opus 4.6, I never would have given a large language model 1 thousand rows with about a dozen columns of data to sort through. But I knew 4.6 could handle a lot of data and I wanted to put it to the test. I asked it to identify all the bottom of the funnel transactional block topics. Without going into too much detail, I had it evaluate all the datAI gave it to figure out which of these posts could be optimized to perform better and then to come up with about 300 additional topics that are likely to perform well. The results were just amazing. It was better than anything I could have come up with in a few hours with any other large language model. The three things that have been especially impressive to me so far is 1, how few mistakes it makes. Yes, it does still make a few mistakes here and there, but I don't think any more so than the average professional. 2, it has really good judgment. I rarely find myself disagreeing with the decisions it makes and it's not uncommon that it catches some oversight that I didn't catch. And 3 is just how much context it can handle. I've yet to overwhelm it with providing too much information. This isn't just the biggest step change we've seen in capabilities since ChatGPT. I'm pretty optimistic on AI and I truly thought that this level of capability was about a year away. So I still think knowledge workers like me have a place in our economy for the next one to two years. Most people don't want to figure out how to deal with AI, however, I don't think we have a place for knowledge workers that aren't using AI for much longer. We're moving very quickly into a world where if you understand how to use AI, you could do essentially any white collar job well. And if you don't know how to use AI, you'll be essentially useless as a knowledge worker. I'm not saying that using AI will be the only skill that matters, but I think it'll definitely be the most important skill. And I say all this as I'm currently hiring humans, but I'm hiring humans to understand how to use AI, and then I'm training them to use it even more. 2026 is certainly gonna be the strangest year in our economy, except for every year that comes after that.

I gave Claude Cowork a 2-sentence prompt and it came back 10 minutes later with 50 businesses, 20 data points each, pulled from dozens of sources... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

I gave Claude Cowork a 2-sentence prompt and it came back 10 minutes later with 50 businesses, 20 data points each, pulled from dozens of sources. That's not a flex — that's just Tuesday now. The future is moving faster than most people realize 👀 #ClaudeAI #AITools #FutureOfWork #AIProductivity #MarketingTips