There's over 150 million startups worldwide, with 50 million new ones launching each year. With AI coding, the barrier to building is shrinking even further. The differentiator is marketing. This course shows you how to target people looking for exactly what you offer. It uses conversion based sesiolanding pages, targeting searchers on Google and AI who are putting in exactly what you have built. But they don't know your brand. Most companies don't know how to target these high intent searchers, so they usually end up empty handed. How many times have you gone to Google not found what you were looking for? This course fixes that to get your brand in front of people who want it now. You can get the course at compactkeywords.com.

There's over 150 million startups worldwide with 50 million new ones launching each year. With AI coding, the barrier to building is shrinking even further... As AI makes building easier, this source frames marketing as the differentiator and recommends targeting high-intent Google and AI searchers. Main topics: Purchase-intent SEO / AI search.

There's over 150 million startups worldwide with 50 million new ones launching each year.  With AI coding, the barrier to building is shrinking even further.  The differentiator is  marketing. Compact Keywords shows you how to target  people looking for exactly what you offer.  It uses conversion-based SEO landing pages,  targeting searchers on Google and AI  who are putting in exactly what you have built,  but they don't know your brand.  Most companies  don't know how to target these high-intent searchers, so the searchers usually end up empty handed.  How many times have you gone to Google, not found what you were looking for?  This course fixes that.  To get your brand in front of people who want it now,  you can get the course at compactkeywords.com  #searchengineoptimization #seotips #digitalmarketing #searchengineoptimizationcourse


There's been a lot of talk lately about how AI is gonna wipe out half of all entry level white collar jobs. As someone who is currently hiring and who works in, I think, the industry that's most disrupted by AI, digital marketing, I just wanna talk about my experience and how I kind of see this playing out right now. I don't think we yet know what effect AI will have on jobs, but there are no shortage of examples where AI is as good or better than the average entry level person at a given task. Graphic designers, copywriters, developers, marketing strategists. AI is already as good or better than the average entry level person in each of these fields. Now, of course it's not as good as the top people in these fields. There's still plenty of room for experts. And even more importantly, these AI can't take those jobs. You can't just fire your graphic designer and stick an AI there instead. There are still certain things you need a human to do that AI just can't yet do. Things like understanding large amounts of context and working autonomously for days on end. However, the value that a human brings to these entry level positions is less about skills and knowledge and more about taste and judgment. And that's how hiring for entry level positions has changed. For me, a few years ago, if I was looking to hire an entry level person to be in Charge of our copywriting. I wanted someone with a lot of experience doing copywriting. If I was looking to bring in a junior level person to help with graphic design, I wanted someone who had some experience doing graphic design...

There's been a lot of talk lately about how AI is gonna wipe out half of all entry level white collar jobs. As someone who is currently hiring and who works in, I think, the industry that's most disrupted by AI, digital marketing, I just wanna talk about my experience and how I kind of see this playing out right now. I don't think we yet know what effect AI will have on jobs, but there are no shortage of examples where AI is as good or better than the average entry level person at a given task. Graphic designers, copywriters, developers, marketing strategists. AI is already as good or better than the average entry level person in each of these fields. Now, of course it's not as good as the top people in these fields. There's still plenty of room for experts. And even more importantly, these AI can't take those jobs. You can't just fire your graphic designer and stick an AI there instead. There are still certain things you need a human to do that AI just can't yet do. Things like understanding large amounts of context and working autonomously for days on end. However, the value that a human brings to these entry level positions is less about skills and knowledge and more about taste and judgment. And that's how hiring for entry level positions has changed. For me, a few years ago, if I was looking to hire an entry level person to be in Charge of our copywriting. I wanted someone with a lot of experience doing copywriting. If I was looking to bring in a junior level person to help with graphic design, I wanted someone who had some experience doing graphic design. Now, again, I just wanna clarify, I'm talking about entry level positions. These are situations where all their work is still gonna be reviewed by me or another expert. Nowadays, when I'm hiring for these positions, I'm just gonna create an SOP in which the actual work is being done by an AI. So the person I'm hiring is just following the SOP, giving the task to AI, and then reviewing the AI's work. Now, when I say it like that, it makes it seem like I could just slot any human in that role, but it's really not the case. Good judgment, or in the case of creative work, good taste is incredibly important. But what's much less important is the actual skills and knowledge to do the task. So as of right now, I'm still hiring for a lot of entry level positions. I'm just not hiring people that are training for the specific task I'm giving them. And more crucially, to the point, they're able to output a lot more work than they would have a few years ago. Because of AI. However, I'm actually not hiring any less than I would have a few years ago. We're just doing a lot more work. We've at Least tripled the amount of deliverables we give our clients for the same rate. However, I know there's other agencies that are taking the other approach. The agency I left to start, this one, for example, they just stopped hiring because they realised they could do the same amount of work with fewer people. So it's very hard to predict if AI. Is gonna wipe out half of entry level white collar jobs. But what I think we can confidently predict is that the nature of entry level white collar jobs is going to change significantly. I think whatever basic skills or knowledge you've acquired is going to be much less important. And your ability to use AI tools and apply good judgment is going to become much more important.

What Jobs Will AI Replace in Digital Marketing - here's what I'm seeing as an agency owner actively hiring 👀 #AIjobs #marketing #careeradvice #digitalmarketing... In the creator's agency, entry-level marketing work is shifting toward running AI-assisted SOPs and reviewing output with taste and judgment. The creator says AI increased agency output: more deliverables at the same rate without reducing hiring. Main topics: AI-assisted marketing operations, AI productivity.

What Jobs Will AI Replace in Digital Marketing - here's what I'm seeing as an agency owner actively hiring 👀 #AIjobs #marketing #careeradvice #digitalmarketing #marketingagency #businesstips #aijobsecurity

AI-assisted marketing operations
AI productivity


If you're thinking of becoming a content creator and making videos like this on your phone but you're struggling and you're lacking the confidence and you need some tips, there's one guy that I think you should go follow straight away. His name is Aaron Soggy. What he does, he posts a lot of videos on social media giving you tips and techniques how to become more confident talking in front of camera. When I started out as like with everyone, I was not confident and I really struggled and I needed some pointers. I've been following him for a while and his content really has helped from what I've seen. He has got a service that you can pay him for expert coaching. I've never used it, but I'm sure the stuff must be great quality because his free content is really just out of this world. Again, like I said, if you're struggling to get in front of camera and you want to start, I would go give this guy a follow straight away because his content is really world class.

Social and personal-brand work can become a lead engine when publishing, proof, and referral loops are measured together. Main topics: Social and personal-brand growth engine.

Become Better at Short Videos with a Video Strategist and Coach If yo...


Throwing a beer at my manager and so they can guess what it is. Hang on, I should get a hint, a port of domestic. I'm not telling you. Come on! Domestic, blood wiser. I love that video so much. It hooks you immediately because you know they're on day nine. She says, day nine of throwing a beer at my manager until he can guess what it is. I also wanna point out one thing about this video, which is super clever. Look at where they are filming this video right in front of Deer Island Golf. The whole time you're watching it, they're embedding Deer Island Golf into your brain. This is about impressions. When they get so many impressions for great content like that, they just become top of mind. Oh yeah, we're gonna go golfing. We should go check out Deer Island Golf. So it's just that awareness building. That's what these videos can really do for your brand. And let's see how this video did. That one I just watched has 22 million impressions. 22 million impressions is so expensive if you were doing advertising somewhere, but they're getting it for free on TikTok because they've got a smart concept and it is driving views. People wanna watch these videos. If you look at their feet, it's just full of this person who works there throwing beers at the manager and people love it. They found a trend that really worked and they just kept making that video. They know what they're doing. They know how to make that video and people love that video. So keep giving people what they want. Super smart, double down on what works...

Throwing a beer at my manager and so they can guess what it is. Hang on, I should get a hint, a port of domestic. I'm not telling you. Come on!

Domestic, blood wiser. I love that video so much. It hooks you immediately because you know they're on day nine. She says, day nine of throwing a beer at my manager until he can guess what it is.

I also wanna point out one thing about this video, which is super clever. Look at where they are filming this video right in front of Deer Island Golf. The whole time you're watching it, they're embedding Deer Island Golf into your brain. This is about impressions.

When they get so many impressions for great content like that, they just become top of mind. Oh yeah, we're gonna go golfing. We should go check out Deer Island Golf. So it's just that awareness building.

That's what these videos can really do for your brand. And let's see how this video did. That one I just watched has 22 million impressions. 22 million impressions is so expensive if you were doing advertising somewhere, but they're getting it for free on TikTok because they've got a smart concept and it is driving views.

People wanna watch these videos. If you look at their feet, it's just full of this person who works there throwing beers at the manager and people love it. They found a trend that really worked and they just kept making that video. They know what they're doing.

They know how to make that video and people love that video. So keep giving people what they want. Super smart, double down on what works. I just hope that even when he does get it right, they just keep throwing beers at him.

Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable. Main topics: Brand campaign mechanics and memorable hooks.

Small business owners need to hear this: You’re failing at social med...


So Gemini 3 has probably been released by the time you're watching this. I'm recording this four hours after the model card and benchmarks were released for Gemini 3 and I've gotta say I'm pretty excited. I've been saying for a while now that I think Google's gonna come out as the leader in the AI wars and since I'm recording this before I've been able to play around with Gemini 3, I thought it'd be fun just to kind of speculate about what that would mean. First of all, looking at the benchmarks, it does look like Gemini 3 is going to be the big leap forward that we expect it to be. Now people will rightfully criticize benchmarks. They're not a reliable indicator of performance but if the leaked benchmarks are legitimate, we can at least say that it's markedly better than Gemini 2.5, which is already a really good model, not quite as good overall as ChatGPT or Claude, but still the best in a lot of areas. So assuming Gemini 3 is a big step forward from that, I think it's safe to say it will be the most powerful model that makes sense. Google has the most resources and the most data and according to the model card for Gemini 3, it is largely been trained on the data from Google users. Now of course we could debate the ethics of that, but right now I just wanna talk about the Implications. Now right now a lot of people might be thinking, but who uses Gemini anyways? Well, actually billions of people do. They just might not know they're using it. And that's Google's biggest advantage, distribution...

So Gemini 3 has probably been released by the time you're watching this. I'm recording this four hours after the model card and benchmarks were released for Gemini 3 and I've gotta say I'm pretty excited. I've been saying for a while now that I think Google's gonna come out as the leader in the AI wars and since I'm recording this before I've been able to play around with Gemini 3, I thought it'd be fun just to kind of speculate about what that would mean. First of all, looking at the benchmarks, it does look like Gemini 3 is going to be the big leap forward that we expect it to be. Now people will rightfully criticize benchmarks. They're not a reliable indicator of performance but if the leaked benchmarks are legitimate, we can at least say that it's markedly better than Gemini 2.5, which is already a really good model, not quite as good overall as ChatGPT or Claude, but still the best in a lot of areas. So assuming Gemini 3 is a big step forward from that, I think it's safe to say it will be the most powerful model that makes sense. Google has the most resources and the most data and according to the model card for Gemini 3, it is largely been trained on the data from Google users. Now of course we could debate the ethics of that, but right now I just wanna talk about the Implications. Now right now a lot of people might be thinking, but who uses Gemini anyways? Well, actually billions of people do. They just might not know they're using it. And that's Google's biggest advantage, distribution. They're designing these models to be baked into their existing products, most importantly, Google Search. If you don't know, Gemini is what powers the AI overviews to show up at the top of search results and also Google's AI mode, which once it's good enough will almost certainly replace traditional search results. And that's probably the biggest reason to be paying attention to this rollout. We could be moving into a world very quickly where you care more about what Gemini recommends than Google search. Now of course, Gemini is using Google search under the hood, but it searches very differently than humans do and understanding that difference is going to be the key once Google's AI mode takes over traditional search results. So we'll have to wait and see if Gemini 3 is actually powerful enough to replace traditional search results from the model card. We also know that Google's main focus is on agnostic use. This is no secret. Google has been putting in a lot of emphasis on agents in agentic use, both in creating agents and giving users the tools to create their own agents. I actually think Google already has the best tools for creating agents. So Gemini getting significantly smarter would be a big push forward for Us using agents in our work, I think it's likely that a lot of tasks now that we just can't outsource the AI will be unlocked by a significantly smarter model. Well, to see if that model is Gemini, monarch also hinted at something called Google Anti gravity. Maybe by the time you're watching this, you know what that is. But I'm very curious. I like to think that Google has actually invented anti gravity and Gemini 3 is just so impressive that it's just a footnote.

Is Gemini now the best AI? – recorded this 4hrs after the 3.0 leak and the implications are wild 👀 google might've just won #gemini #ai #google #ainews #tech #gemini3 #gemini3.0 The source frames Google AI Overviews and AI Mode as a reason to track AI recommendations separately from classic search rankings. The creator speculates that a smarter Gemini model could make more AI-agent tasks practical, but the claim needs real task validation. Main topics: agentic AI workflows, Google AI Mode visibility.

agentic AI workflows
Google AI Mode visibility


You can get in top publications even if nobody has heard of you. This free site connects journalists looking for expert quotes with experts who want to give quotes. It's called source of sources. You can use it as a reporter or as an expert. Every day you get emails just like this where you have to answer a query. The journalist queries are in a wide range of topics. Journalist accepts your answer. You get a quote. In one of these publications. There are 20,000 journalists, broadcasters, bloggers, brands using source of sources. You get social proof. You get a backlink for your website. When you appear in these publications, you can say on LinkedIn, I appeared in so and so. You can put it on your website mentioned in these publications. Things like this increase your authority a ton. I cover this tool and many more in my SEO course at compactkeywords.com.

You can get in top publications even if nobody has heard of you. This free site connects journalists looking for expert quotes with experts who want to give quotes... Source of Sources connects experts with journalist queries; accepted answers can produce quoted mentions, backlinks, and social-proof assets. Main topics: Digital PR / authority.

You can get in top publications even if nobody has heard of you. This free site connects journalists looking for expert quotes with experts who want to give quotes. It's called Source of Sources, you can use it as a reporter or as an expert. Every day you get emails where you have to answer a query. The journalist queries are in a wide range of topics. A journalist accepts your answer, you get a quote in a top publication. There are 20,000 journalists, broadcasters, bloggers, and brands using Source of Sources. You get social proof and you get a backlink for your website. When you appear in these publications, you can say on LinkedIn, “I appeared in so and so.” You can put it on your website, “Mentioned in these publications.” Things like this increase your authority a ton. I cover this tool and many more in my SEO course at compactkeywords.com #publicrelations #searchengineoptimization #marketingtricks #digitalmarketing


Do you want more followers on Instagram? Of course you do. Here's one easy peasy setting that when you make the change, you're guaranteed to get more followers on Instagram. Look how quick and simple it actually is. Now it only works on Instagram on desktop. You can't make this change on your phone. So log onto your Instagram on desktop, then go to settings and scroll down. You gonna see that there's a tab there that says Show Suggestions on profiles. I want you to click the tab on Press Save and that's it. Now what potentially is gonna happen is that your profile is gonna be suggested when people on other profiles. It's as simple as that. Go try it out and let me know how many more followers you got on Instagram. Keep on following us for more free videos like this.

Social growth depends on repeated useful content and distribution mechanics rather than posting without a clear value reason. Main topics: Social content value and distribution.

How to Get More Followers on Instagram You can grow faster on Instagr...


You thought I was gonna get hit in the head. But while you're here, let me show you this awesome new feature of our local ranking grid software.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

This feature hits different (literally) 📦 My kid had too much fun thr...


This is the information architecture for this site. This is the homepage. They have this hub page here. We can tell that this is a hub page because of all the nodes that connect to it. It's one central page with many pages linked to it. A hub page is cyber security. We open it like this. We find a huge SEO flaw. Each of these goes to separate URLs, but they don't have dedicated landing pages. URL structure is amazing, but the landing page should look like this. This is extremely SEO friendly. You have a full landing page. You have your keyword in your H1. You have your keyword in your page title. Put your keyword in your URL slug. These types of pages rank really well on Google and AI. These pages get a ton of customers with SEO. Learn this exact method of SEO at compactkeywords.com.

Information architecture works by organizing pages so you can see how everything connects. In this case, the homepage sits at the top, and one central hub page sits beneath... Hub pages with many linked child URLs can waste SEO potential if child URLs do not have dedicated landing pages. Dedicated landing pages with the keyword in H1, page title, and URL slug are claimed to rank well in Google and AI results. Main topics: Hub pages and landing pages, On-page SEO for AI/search.

Information architecture works by organizing pages so you can see how everything connects. In this case, the homepage sits at the top, and one central hub page sits beneath it. You can identify a hub page because many other pages link outward from it. The hub topic here is cybersecurity. The issue is that each subtopic links to its own URL, but those URLs don’t have proper landing pages. The URL structure itself is strong, but each URL needs a fully built landing page. A solid landing page includes the main keyword in the H1, the page title, and the URL slug. Pages structured this way tend to rank very well in both Google and AI-driven search. They consistently attract a large amount of traffic and paying customers through SEO. Learn this method at compactkeywords.com. #searchengineoptimization #seotips #digitalmarketing #performancemarketing

Hub pages and landing pages
On-page SEO for AI/search


As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks. This means if you're ranking position 1 on Google, and you were before AI overviews were introduced, you have probably noticed a big drop in traffic. And that's because more people are finding the information they wanna see. like this. This is increasing the amount of zero click searches we're seeing, which is when users are searching, they're finding the information they want on Google, and they're not needing to go somewhere else. This also means that people that are clicking from Google are likely to be more motivated. this is because a lot of the AI overviews answer how-to type searches. It's not actually people that are looking to buy something What they're looking for is how to do something or just to generally learn more info on the topic. If you were ranking really well and getting a lot of traffic for searches like that, you weren't necessarily monetising or seeing any real profit from it. However, the traffic that you do get from those searches is much more likely to convert into a customer. Basically, you're gonna get fewer visitors, but they're more likely to convert, which means your traffic is a lot more valuable...

As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks. This means if you're ranking position 1 on Google, and you were before AI overviews were introduced, you have probably noticed a big drop in traffic. And that's because more people are finding the information they wanna see. like this. This is increasing the amount of zero click searches we're seeing, which is when users are searching, they're finding the information they want on Google, and they're not needing to go somewhere else. This also means that people that are clicking from Google are likely to be more motivated. this is because a lot of the AI overviews answer how-to type searches. It's not actually people that are looking to buy something What they're looking for is how to do something or just to generally learn more info on the topic. If you were ranking really well and getting a lot of traffic for searches like that, you weren't necessarily monetising or seeing any real profit from it. However, the traffic that you do get from those searches is much more likely to convert into a customer. Basically, you're gonna get fewer visitors, but they're more likely to convert, which means your traffic is a lot more valuable. So what you wanna actually be looking for is that your conversion rate is going up even if your traffic is going down. These are the metrics that are gonna give you a really good sign of whether your SEO strategy is working as we enter 2026.

Here's what AI's impact on SEO actually looks like as we round up for 2025. There's no denying that AI search has reshaped Google search results in a big way, but Ahref's... The creator cites an Ahrefs study saying top Google rankings have lost about one third of clicks after AI Overviews increased zero-click searches. Main topics: AI Overviews and SEO clicks, SEO measurement.

Here's what AI's impact on SEO actually looks like as we round up for 2025. There's no denying that AI search has reshaped Google search results in a big way, but Ahref's latest study shows that this isn't necessarily the end of SEO, or a bad thing for your website traffic & conversions. We're seeing top rankings getting fewer clicks, an increase in zero-click searches and a change to your website's customer journey. So if you want to focus on making sure your Google rankings are still generating conversions, here are the main takeaways to take into your website SEO strategy for 2026.   #SEO #AISEO  #digitalmarketing #businessmarketing

AI Overviews and SEO clicks
SEO measurement


Here's a great hack to see the targeting methods, what people are using on Facebook and Instagram for their ads. It's very simple and free of charge. All you have to do is go into any ad on Facebook and Instagram and click those three dots on the right hand side, scroll down and then you're gonna see there's something that says, why am I seeing that ad? Click on that over there, then you're gonna see that two tabs are gonna come up. The first one is advertiser choices and the second one is your activity. Click on both of them and you're gonna get a wealth of information. You're gonna see why people are targeting you, some of the interests that they've chosen, some the categories that you fall under, and a whole lot more. You can keep on doing this over and over again for any ads that you see on Facebook and Instagram. And it really is an unbelievable hack. You can now ethically copy the targeting methods that any advertiser out there is using. I hope you enjoyed this video. If you did, keep on following us for more free videos like this.

Ad platforms expose policy, targeting, and competitor-research surfaces that should be checked before campaign changes. Main topics: Ad platform policy and competitor research.

Find Competitors Targeting Methods on Facebook and Instagram You can ...


In the last five days, I've more than doubled my weekly impressions on LinkedIn. This was my weekly impressions five days ago. This is my weekly impressions now. LinkedIn seems to be putting a multiplier on extreme consistency. I am posting five to 12 times every single day on LinkedIn. Videos are performing the highest. I repurpose all my shorts from TikTok, Instagram, YouTube onto LinkedIn. Text posts with images will also do well. Occasionally I have pure text posts like this one also perform well. This pure text post, no image, got 53,000 impressions. I only started posting 5 to 12 times a day five days ago. Before that, I was posting just once a day. I've spoken to multiple other people about this who are all experiencing similar outcomes. Something big is going on with LinkedIn. Don't miss this opportunity.

In the last five days, I've more than doubled my weekly impressions on LinkedIn. LinkedIn seems to be putting a multiplier on extreme consistency... The creator claims posting 5-12 times per day on LinkedIn more than doubled weekly impressions in five days. The creator reports repurposed short videos performed best on LinkedIn, while image posts and some pure text posts also worked. Main topics: LinkedIn content formats, LinkedIn visibility.

In the last five days, I've more than doubled my weekly impressions on LinkedIn. LinkedIn seems to be putting a multiplier on extreme consistency. I am posting 5 to 12 times every single day on LinkedIn. Videos are performing the highest. I repurpose all my shorts from TikTok, Instagram, YouTube onto LinkedIn. Text posts with images will also do well. Occasionally, I have pure text posts perform well, one pure text post, no image, received 53,000 impressions. I only started posting 5 to 12 times a day, five days ago. Before that I was posting just once a day. I've spoken to multiple other people about this who are all experiencing similar outcomes. Something big is going on with LinkedIn. Don't miss this opportunity. #socialmediamarketing #linkedinmarketing #linkedinoptimization #linkedintricks

LinkedIn content formats
LinkedIn visibility


There's a lot of conflicting information out there about how to rank in ChatGPT. Just this week I've seen people say that ChatGPT hates press releases. Well, in my experience, they love press releases. I've heard that ChatGPT never cites Reddit and that ChatGPT is always citing Reddit. I heard another person I respect saying that large language models don't like LinkedIn, where in my experience, they love LinkedIn. Who's right? Well, they're all right. What I think is not being talked about enough right now is that the websites that these large and small site depends very much on the prompt itself. So we're currently tracking about 4,000 different prompts cross 25 or so agencies. We run all these prompts every day across chat, GPT, perplexity, and Google's AI. Mode. Whenever someone asks me which websites these large language models cite the most often, the only coherent thing I can say is it depends on the industry. So my advice is to ignore any information you're hearing about ChatGPT loving this website or hating that website. All that really matters is what websites they care about when people are asking about your product or service, and the only way to know that is to track it. The tool I use and highly recommend is Peak dot AI. It's much more affordable than the Leader Profound and does the exact same thing.

Which websites does ChatGPT cite most often? The answer isn't what you think. We tracked 4,000 prompts to find out 👀 #AIO #ChatGPT #SEO #AISearch #MarketingTips Universal claims about which sites ChatGPT cites are unreliable because cited sources vary by prompt, industry, product, and service. The creator runs about 4,000 prompts daily across ChatGPT, Perplexity, and Google AI Mode to compare citation patterns. Main topics: AI citation tracking, GEO experiments.


I wanna share the most simple adjustment you can make to significantly increase your visibility in ChatGPT. It has to do with how you title your blog post. So as you might know, the title of your page is the most important factor in SEO. And it's no different with large language models. And when I say the title, I mean both the meta title and what's called the H1 or the visible title on the page. The most important factor for ranking is that that title matches what someone's searching for as closely as possible. Now when someone's searching inside of ChatGPT or Google's AI mode, it's not about matching the person's prompt. Rather, after someone answers the prompt, the AI is going to break that down into a series of specific searches for you to be recommended by the large language model. Your title needs to match those searches as closely as possible. And here's the thing, large language models don't search the same way humans do. And so there's a ton of available data around the terms that humans use in search engines, which is why the most common terms are very competitive. But there's very little data around the terms that large language models are using. And because large language models tend to use different terms than humans, there are a bunch of new terms that are being searched more and more often with very little competition...

I wanna share the most simple adjustment you can make to significantly increase your visibility in ChatGPT. It has to do with how you title your blog post. So as you might know, the title of your page is the most important factor in SEO. And it's no different with large language models. And when I say the title, I mean both the meta title and what's called the H1 or the visible title on the page. The most important factor for ranking is that that title matches what someone's searching for as closely as possible. Now when someone's searching inside of ChatGPT or Google's AI mode, it's not about matching the person's prompt. Rather, after someone answers the prompt, the AI is going to break that down into a series of specific searches for you to be recommended by the large language model. Your title needs to match those searches as closely as possible. And here's the thing, large language models don't search the same way humans do. And so there's a ton of available data around the terms that humans use in search engines, which is why the most common terms are very competitive. But there's very little data around the terms that large language models are using. And because large language models tend to use different terms than humans, there are a bunch of new terms that are being searched more and more often with very little competition. So right now we're just at the beginning of understanding what those terms are but I wanted to share one specific example with you it's a stupid simple adjustment and then I'll share a bonus tip large language models are much more likely to append the year to the end of their search query so if you ask a large language model for any kind of data or recommendation it'll almost always put a year at the end of the query for example if you're in Jacksonville Florida and you ask how much lawn care costs it'll search something like cost of Lawn Care in Jacksonville Florida 2025 so if you want that large launch model to find your website and recommend your lawn care business you should have a blog post called cost of Lawn Care in Jacksonville Florida 2025 and then make sure in that article where you specify the cost you're also recommending your business now as any s. E. O can tell you this isn't a new tactic including the year in your title has always been good for click through rate it's just much more effective in large language models and so we've now been adding the year on posts that we typically wouldn't add years to and now for that bonus tip of course this means at the end of 2025 you're gonna wanna update that to 2026 it's tempting to just do a finding replace and replace all 2020 fives with 2026 And for lower priority posts, that's probably sufficient. However, both Google and large language models reward fresh content. And you actually don't have to change that much before the search engines consider the content fresh. So for high potential posts, I do recommend updating a few data points or just one paragraph at the same time that you update the year.

Why you should include the year in your page titles - ChatGPT searches way different than humans 👀 Add "2025" to your titles and watch what happens #SEO #ChatGPT #ContentMarketing For data or recommendation queries, the creator says LLMs often add a year, so current-year titles can match AI-generated searches. For low-priority posts, a year update may be enough; for high-potential posts, the creator recommends refreshing data points or a paragraph. Main topics: content freshness, LLM query matching, year modifiers in AI search.

content freshness
LLM query matching
year modifiers in AI search


Huge news from the CEO of OpenAI, Sam Altman. If you tell ChatGPT not to use em dashes in your custom instructions, it finally does what it's supposed to do. Em dashes. These very long dashes have become a clear sign that something is written with ChatGPT. Anybody who uses ChatGPT regularly will notice them. When you see em dashes in social media posts, SEO copywriting, it often identifies the text as being written with AI. This changes everything. Go to personalization in ChatGPT. Write don't use em dashes. Now ChatGPT will listen and learn how to do SEO that gets customers at CompactKeywords.com.

Huge news from the CEO of OpenAI, Sam Altman:” If you tell ChatGPT not to use em dashes in your custom instructions, it finally does what it's supposed to do." Em dashes, “—”... Em dashes are described as a recognizable ChatGPT writing artifact in social and SEO copywriting. Main topics: AI content quality signals.

Huge news from the CEO of OpenAI, Sam Altman:” If you tell ChatGPT not to use em dashes in your custom instructions, it finally does what it's supposed to do." Em dashes, “—”, have become a clear sign that something is written with ChatGPT. Anybody who uses ChatGPT regularly will notice them. When you see em dashes in social media posts, SEO copywriting, it often identifies the text as being written with AI. This changes everything. Go to Personalization in ChatGPT, write don't use em dashes. Now ChatGPT will listen. And learn how to do SEO that gets customers at compactkeywords.com #aicopywriting #searchengineoptimization #seotips #copywriting


Hiring a marketing agency is scary. It can be expensive and even if they don't lock you into a contract, it's really hard to leave. You'll end up depending on this agency for a lot of things, so it's important that you make the right decision. I've worked for or with dozens of agencies I just want to share some questions that I think you should ask to identify any potential red flags. First, it's important to understand who's running this agency. Typically this is gonna be the founder, but whoever's running it is really gonna set the tone for how the agency is run. A lot of the big issues I see with certain agencies come down to the fact that the person running the agency is a business person, not a marketer. I highly recommend finding an agency where the founder or the person running it is a complete marketing nerd. If the person running the agency is actually doing digital marketing every day and is motivated by finding new ways to help businesses grow, that energy will drip down through the entire organisation. In addition to the founder, make sure you know who's gonna be in charge of the strategy for your campaign. In a lot of agencies, you're just gonna be handed over to some account manager, and that account manager is gonna follow some kind of step by step blueprint. Talk to whoever is gonna be in charge of your strategy and ask them questions like, what are you most excited about right now? What are you doing differently this year than last year? And what experiments are you running right now where you don't know the results yet?...

Hiring a marketing agency is scary. It can be expensive and even if they don't lock you into a contract, it's really hard to leave. You'll end up depending on this agency for a lot of things, so it's important that you make the right decision. I've worked for or with dozens of agencies I just want to share some questions that I think you should ask to identify any potential red flags. First, it's important to understand who's running this agency. Typically this is gonna be the founder, but whoever's running it is really gonna set the tone for how the agency is run. A lot of the big issues I see with certain agencies come down to the fact that the person running the agency is a business person, not a marketer. I highly recommend finding an agency where the founder or the person running it is a complete marketing nerd. If the person running the agency is actually doing digital marketing every day and is motivated by finding new ways to help businesses grow, that energy will drip down through the entire organisation. In addition to the founder, make sure you know who's gonna be in charge of the strategy for your campaign. In a lot of agencies, you're just gonna be handed over to some account manager, and that account manager is gonna follow some kind of step by step blueprint.

Talk to whoever is gonna be in charge of your strategy and ask them questions like, what are you most excited about right now? What are you doing differently this year than last year? And what experiments are you running right now where you don't know the results yet? If this person isn't absolutely geeking out about how to get you more customers, there's a good chance they're gonna waste your money. And finally, you need to make sure you have a way to hold them accountable. And there's actually two ways that you need to hold them accountable. Performance and deliverables. Now, you shouldn't expect them to tell you exactly how many customers they're gonna get you. Marketing is inherently unpredictable. But they should be able to tell you how they're gonna know if the campaign is working or not. And good marketers don't assume that every initiative is going to be a success.

A good question to ask here is, how will you know if the campaign is successful, and what will we do if it's unsuccessful? There's no one right answer to these questions. But make sure the way that they're measuring success aligns with how you measure success. One of the biggest mistakes is tracking success by impressions and or clicks. Just because people are seeing your ads or visiting your website doesn't mean it's resulting in more customers. However, tracking performance alone typically is not enough. You should also be tracking deliverables. And this is because, as an agency, it's actually incredibly easy to do absolutely nothing and convince Most clients that the campaign is going very well. There are a hundred different metrics you can show and a hundred different ways to slice each of those metrics. And even if you do absolutely nothing, those numbers are naturally gonna go up and down all on their own. It is alarmingly common for agencies to highlight the gains and ignore the losses. And when they can't ignore the losses, they'll blame it on some change in the platform or in Google's algorithm. And you, as a business owner, are in no position to gauge whether or not they're being honest with you. And once you're a few months into a campaign, it's really painful to leave that agency. And I know from experience there are a lot of agencies out there, maybe even the majority of agencies, that are making their money primarily by convincing their clients that they're getting something they're not getting. And that's why you should track deliverables. You should know exactly what work your agency is doing for you on a monthly basis. Sure. At the end of the day, performance is all that matters. If your agency isn't showing you every task they've completed for you, you're right to wonder why. I talk with business owners every week that are currently paying an agency, and I always ask them what their agency is doing for them. I would say 70 to 80% of the time, they really don't know. They might say something like I think they're optimizing our on site SEO, but if I ask them what that entails, they don't know. And most of the time this is by design. Because a lot of agencies realize that if you counted up the actual hours they're putting into your campaign, you'd find out you're paying three or four hundred dollars per hour for work that's being handled by a junior member of their team. I didn't mean to make a video shitting all over agencies. There are a lot of great agencies out there. Which is why it upsets me so much when I see agencies ripping people off.

Questions to ask a marketing agency so they don't waste your money 💸 Most people skip #3 and regret it later #marketingagency #businesstips #digitalmarketing Agency strategy should be led by someone who can discuss current experiments, what is changing, and how the work differs from last year. Impressions and clicks are weak success metrics by themselves because they do not show whether marketing is creating customers. The creator recommends tracking agency deliverables because reports can look positive even when little work is done. Main topics: agency deliverables, agency selection, marketing accountability.

agency deliverables
agency selection
marketing accountability


ChatGPT 5.1 is out, so I figured we'd talk about it and then I'll tell you what model I actually think you should use for work. In short, 5.1 seems to be doing all the things that they told us 5.0 would do. It's supposed to be better at knowing how long to think for responding and then they also give you more control over the personality of the model. I think what's really clear is that OpenAI is very much focused on the consumer. They want ChatGPT to be your go to everyday model for common questions and I think they're doing a great job at that. As a consumer myself, it's the one I find myself going to most often, but not for work. Actually maintain a subscription to ChatGPT, Gemini and Claude because I think each of them is the best at different tasks. I would say about 70% of our work is done inside of Claude. Claude has never really focused too much on the consumer. It's always been focused on the workplace or enterprise. Historically, they've always been the best coding model, but it does seem like they're starting to lose some ground there. We like Claude because the writing is the most natural among all the models. It's also the best at handling a large amount of context without missing details and the best at adhering to our instructions. So since most of our workflows are built around creating content, while keeping a large amount of context in mind, Claude just outperforms the other models. They also continue to roll out features that let you customize the response...

ChatGPT 5.1 is out, so I figured we'd talk about it and then I'll tell you what model I actually think you should use for work. In short, 5.1 seems to be doing all the things that they told us 5.0 would do. It's supposed to be better at knowing how long to think for responding and then they also give you more control over the personality of the model. I think what's really clear is that OpenAI is very much focused on the consumer. They want ChatGPT to be your go to everyday model for common questions and I think they're doing a great job at that. As a consumer myself, it's the one I find myself going to most often, but not for work. Actually maintain a subscription to ChatGPT, Gemini and Claude because I think each of them is the best at different tasks. I would say about 70% of our work is done inside of Claude. Claude has never really focused too much on the consumer. It's always been focused on the workplace or enterprise. Historically, they've always been the best coding model, but it does seem like they're starting to lose some ground there. We like Claude because the writing is the most natural among all the models. It's also the best at handling a large amount of context without missing details and the best at adhering to our instructions. So since most of our workflows are built around creating content, while keeping a large amount of context in mind, Claude just outperforms the other models. They also continue to roll out features that let you customize the response. They recently came out with something called skills, which looks like it's gonna be really powerful. However, ChatGPT is still the model we used second most. Let me tell you what I think it's best at. We primarily use ChatGPT to retrieve information. So for writing a blog post, we'll typically do deep research with ChatGPT to collect a bunch of data points and quotes and statistics around the topic. Or just yesterday, we gave it a list of 100 domains and asked it which of those domains was a directory that we might want to submit our client to. Anytime you need a model to agentically search across the internet for specific details, I think ChatGPT does the best. Now Gemini really should be the best at this. They definitely have access to the better search engine. As someone who helps companies show up in both Google and ChatGPT, I can say ChatGPT is much easier to game. Their search tool is just much less sophisticated. However, it just seems like ChatGPT tries harder. As far as I can tell, Google's primary focus with Gemini is integrating it into their existing products. They know they already have the distribution advantage and now they're just focused on making it cheap enough that they can offer it for free without losing money. Right now, we primarily use Gemini for brainstorming, like if we're looking for keywords to focus on or for creating documents like proposals or contracts. However, if you look at the trajectory of each model, I do think Google is positioned to come out on top in the end. Gemini 3 is supposed to come out any day now, so I guess we'll see.

Tested ChatGPT 5.1 so you don't have to. Plot twist: you need all 3 AI models for work. Here's why. #AI #chatgpttips #productivity #tech #AItools The creator says ChatGPT is useful for retrieval work, while its search tool is easier to manipulate than Gemini's. Main topics: AI model workflow selection, AI search manipulation risk.

AI model workflow selection
AI search manipulation risk


You no longer have to struggle creating prompts in ChatGPT OpenAI have created something called prompt Packs in the OpenAI Academy. Simply Google ChatGPT Academy Prompt Packs and click on that link over there. Once opened up, you'll see that there's a wealth of information with AI prompts with ChatGPT. There are over 300 prompts for every industry and business imaginable. All you have to do is go search, see what you're looking for and copy and paste that prompt into ChatGPT. This prompt pack is totally free of charge and it's unbelievable and I suggest that you go check it out right now. Keep on following us for more videos like this.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

OpenAI Academy Prompt Packs Are Here to Improve Your ChatGPT Results ...


Your cringe LinkedIn post could end up on Google search. LinkedIn is the 11th most clicked site in Google. Posted less than an hour ago, already showing in Google. The better way to do LinkedIn write detailed LinkedIn posts that demonstrate why you're an expert in your niche. Use SEO keywords terms in your niche that people search on Google. Position your keyword at the beginning of your LinkedIn post. Pack your LinkedIn descriptions with more keywords in your niche. LinkedIn actually rewards keyword stuffing. Rich descriptions everywhere in your LinkedIn, including posts, make it easy for people to discover you. LinkedIn is the most insane place on the internet right now. Two days ago I decided to start posting more. I was at 220,000 weekly impressions. Filters off, I posted 10 to 15 times a day. Now I am at 400,000 weekly impressions. I literally went up while recording this video. If you want to learn how I treat LinkedIn, I just made this podcast about it on YouTube.

Your cringe LinkedIn posts could end up on Google search. LinkedIn is the 11th most clicked site in Google. Things are ranking in less than an hour after being posted... The creator says LinkedIn rewards keyword stuffing, which should be treated as a risky platform-specific claim rather than a best practice. Main topics: LinkedIn as search surface, LinkedIn keyword stuffing risk.

Your cringe LinkedIn posts could end up on Google search.   LinkedIn is the 11th most clicked site in Google. Things are ranking in less than an hour after being posted.  The better way to do LinkedIn: write detailed LinkedIn posts that demonstrate why you're an expert in your niche.  Use SEO keywords, terms in your niche,  that people search on Google.  Position your keyword at the beginning of your LinkedIn post.  Pack your LinkedIn descriptions with more keywords in your niche. LinkedIn actually rewards keyword stuffing. Rich descriptions everywhere in your LinkedIn, including  posts, make it easy for people to discover you.  LinkedIn is the most insane place on the internet right now.  Two days ago, I decided to start posting more.  I was at  220,000 weekly impressions.  Filters off I posted 10 to 15 times a day.  Now I am at 400,000 weekly impressions. If you want to learn how I treat LinkedIn, I just made this podcast about it on YouTube: “LinkedIn Is the Biggest Opportunity on the Internet Right Now” - The Edward Show podcast. #socialmediamarketing #linkedinmarketing #digitalmarketing #linkedinoptimization

LinkedIn as search surface
LinkedIn keyword stuffing risk


Look at this horror SEO story that happened with one of my clients. We've been dealing with this company for over five years. We have done so well for them in SEO terms, they're literally ranking for thousands and thousands of words and most of their traffic and their online sales come from organic traffic. Now the other day one of the directors called me in a panic. They said, Josh, something is very wrong. In the last week, none of our results are coming up on organic results. Can you please investigate what is going on? Now I went and spent a few hours on the back end of this website. It's quite a complicated website. It's not built on WordPress or Shopify. It took us a lot of time to build the SEO correctly. So it also took a few hours to try investigate and try work out what happened. This is what happened that a junior guy in the team that was working on the website, somehow this guy had watched something or had spoken to someone and he thought, you know what, something is not right with our page titles. I'm gonna change it with regards to the template on SEO and also with regards to our site map. I think I must make some changes because things don't look right to him. Now this guy has been at the company for a few months. He knows almost Zero about SEO. So I'm almost confident that my 15 year old son knows more about SEO. Than he does. Nonetheless, he made these changes. He submitted one or two things and bang, look what has happened in the last month because they made that sitemap change alone. They've dropped 30,000 keywords from the SEO index...

Look at this horror SEO story that happened with one of my clients. We've been dealing with this company for over five years. We have done so well for them in SEO terms, they're literally ranking for thousands and thousands of words and most of their traffic and their online sales come from organic traffic. Now the other day one of the directors called me in a panic.

They said, Josh, something is very wrong. In the last week, none of our results are coming up on organic results. Can you please investigate what is going on? Now I went and spent a few hours on the back end of this website.

It's quite a complicated website. It's not built on WordPress or Shopify. It took us a lot of time to build the SEO correctly. So it also took a few hours to try investigate and try work out what happened.

This is what happened that a junior guy in the team that was working on the website, somehow this guy had watched something or had spoken to someone and he thought, you know what, something is not right with our page titles. I'm gonna change it with regards to the template on SEO and also with regards to our site map. I think I must make some changes because things don't look right to him. Now this guy has been at the company for a few months.

He knows almost Zero about SEO. So I'm almost confident that my 15 year old son knows more about SEO. Than he does. Nonetheless, he made these changes.

He submitted one or two things and bang, look what has happened in the last month because they made that sitemap change alone. They've dropped 30,000 keywords from the SEO index. That is massive. And you can see obviously how much the organic traffic is dropping and it's starting to drop and also how many pages are indexed.

Thank god I managed to sort out the problem and I know how to reverse it. I'm hoping and praying that Google can reindex the stuff and the damage isn't too severe. I think this is just a lesson and I've seen this so many times. Number one, let the experts do the SEO.

Work for you. Don't let juniors do it. Don't let people that think they know a little bit about SEO. Make any changes for you.

Secondly and most importantly, trust your SEO. Team to do the work for you.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

The SEO Horror Story Every Business Should Learn From A client’s juni...


We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. This is my monthly reminder to stick with something. Don't bounce around like a ping pong ball. Opportunity to opportunity. Opportunity. The opportunity that you have in front of you right now is fine. Please stick with it. What I am reading to you is from Paul Graham, the legendary founder of Y Combinator. In his essay, how to do Great Work, he continues, if you do work that compounds, you will get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It just feels so slow in the beginning. But it isn't. It's still a wonderful exponential curve. But we can't grasp that intuitively. So we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable that it's worth making an extra ordinary effort to get it started. But since We underrate exponential growth early on. This, too, is mostly done unconsciously...

We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. This is my monthly reminder to stick with something. Don't bounce around like a ping pong ball. Opportunity to opportunity. Opportunity. The opportunity that you have in front of you right now is fine. Please stick with it. What I am reading to you is from Paul Graham, the legendary founder of Y Combinator. In his essay, how to do Great Work, he continues, if you do work that compounds, you will get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It just feels so slow in the beginning. But it isn't. It's still a wonderful exponential curve. But we can't grasp that intuitively. So we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable that it's worth making an extra ordinary effort to get it started. But since We underrate exponential growth early on. This, too, is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push. Or they grow their audience one fan at a time, because they have nothing better to do. And this last line brings it home. Please. This last line takes it all the way. If people. People consciously realize they could invest in exponential growth, many more would do it. When you start, it's day by day. You're just going up and down and up and down. Months, you flatten out. Years, you start going up and up and up. You're. You're going. You're. Years. Years are going. Well, you're gonna like what you're seeing.

If you stick with something for years and decades, is that honestly before decades? But you start to hit that hockey stick curve. If you just stick with something. Please, just stick with it. You can do it.

We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year... Business execution improves when operators stay close to users, shorten planning loops, and convert repeated work into visible compounding progress. Main topics: Business operating loop.

We underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day, you'll write a book a year. That's the key, consistency. People who do great things don't get a lot done every day. They get something done rather than nothing. This is my monthly reminder to stick with something. Don't bounce around like a ping pong ball, opportunity to opportunity to opportunity. The opportunity that you have in front of you right now is fine. Please stick with it. What I am reading to you is from Paul Graham, the legendary founder of Y Combinator. In his essay, How to Do Great Work. He continues, if you do work that compounds, you will get exponential growth. Most people who do this do it unconsciously, but it's worth stopping to think about. Learning, for example, is an instance of this phenomenon. The more you learn about something, the easier it is to learn more. Growing an audience is another. The more fans you have, the more new fans they will bring you. The trouble with exponential growth is that the curve feels flat in the beginning. It just feels so slow in the beginning, but it isn't. It's still a wonderful exponential curve, but we can't grasp that intuitively, so we underrate exponential growth in its early stages. Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. But since we underrate exponential growth early on, this too is mostly done unconsciously. People push through the initial unrewarding phase of learning something new because they know from experience that learning new things always takes an initial push or they grow their audience one fan at a time because they have nothing better to do. And this last line brings it home. Please, this last line takes it all the way. If people consciously realized they could invest in exponential growth, many more would do it. When you start, it's day by day. You're just going up and down and up and down. Months, you flatten out. Years, you start going up and up and up. Years are going well. You're going to like what you're seeing. If you stick with something for years. Then decades. Honestly before decades, but you start to hit that hockey stick curve if you just stick with something. Please just stick with it. You can do it. #startups #ycombinator #consistency #entrepreneurship


As people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get. We know exactly what people type into Google and which webpage they click on. In large language models, we have no idea what they typed. And even when they do choose to work with us, they typically aren't clicking through to our website so we can't track it at all. It's not too dissimilar from billboard or radio or magazine ad campaigns. there are tools that help us gauge visibility across likely prompts and we can extrapolate from the limited traffic that does come directly from the large language models. we can get a fairly accurate view of if things are trending upwards or downwards. And the tools can tell us the most common sources and types of content that large language models are citing. So actually, I take it back. It is much better than billboards or radio. It's just not what we've been used to as SEO's. We don't know what people are typing into these large language models and we don't have an accurate number of how many people are finding us through them. However, this could all actually work to your advantage since your competitors also don't have that data. Most of them are going to devalue the importance of showing up in large language models, they're going to lean on marketing channels with reliable conversion data...

As people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get. We know exactly what people type into Google and which webpage they click on. In large language models, we have no idea what they typed. And even when they do choose to work with us, they typically aren't clicking through to our website so we can't track it at all. It's not too dissimilar from billboard or radio or magazine ad campaigns. there are tools that help us gauge visibility across likely prompts and we can extrapolate from the limited traffic that does come directly from the large language models. we can get a fairly accurate view of if things are trending upwards or downwards. And the tools can tell us the most common sources and types of content that large language models are citing. So actually, I take it back. It is much better than billboards or radio. It's just not what we've been used to as SEO's. We don't know what people are typing into these large language models and we don't have an accurate number of how many people are finding us through them. However, this could all actually work to your advantage since your competitors also don't have that data. Most of them are going to devalue the importance of showing up in large language models, they're going to lean on marketing channels with reliable conversion data. And as a result, they're going to underspend on what I believe is becoming the most common channel people use when deciding which brand to work with. So my prediction is companies that are willing to make the investment on limited data are going to see an outsized return on that investment.

Can You Track Conversions from ChatGPT? Barely. Which is exactly why most marketers will skip it. Don't be most marketers. #ChatGPT #AEO #Marketing #SEO LLM visibility is harder to attribute than SEO because marketers may not know the prompt or get a website click. Main topics: GEO measurement limits, GEO opportunity.


If you want to grow your business or your personal brand, you have to be on YouTube. Look at these mind boggling stats. According to Similarweb, YouTube get 29.6 billion monthly visits with 1.67 billion unique users. Interestingly, YouTube get 77% of the traffic from desktop. Males make up 61% of the traffic and the age group on YouTube is really mixed across the board. The most popular video that's ever been on YouTube is Baby Shark. They've amassed a massive 16 billion views. YouTube is also the second biggest search engine in the world. More people go and search on YouTube for answers that they're looking for than actually go on Bing. YouTube advertising runs through Google Ads and it's so powerful and it's so easy and still is so cheap. If you're a company or brand that's looking to grow, you really have to start investing in YouTube today. Keep on following us for more daily content.

Marketing decisions are stronger when channel, category, and audience assumptions are checked against sourced market data. Main topics: Market and channel data validation.

YouTube 2025 Statistics Show Why Brands Can’t Afford to Ignore It 📺 Y...


Crunchbase's organic traffic has absolutely fallen off a cliff. Here's what the SEO community thinks happened to them. A few people think their traffic was coming from people searching for company names. You'd search for a company name, you would get the Crunchbase profile, but not anymore. People think that they off walled a bunch of data points that used to be freely available. You think you're gonna learn about a company, it's behind a paywall or you have to give your email in order to get it. You bounce. Then eventually the site declines in Google. It could be because funding doesn't carry the same prestige that it used to. The bootstrapping movement has taken market share from the VC, the Angel movement. Interestingly, they got further hit around the launch of ChatGPT. ChatGPT was launched December 2022. Since that point just goes down and down and down and down. People are going to ChatGPT to get information that maybe they used to get from Crunchbase. Same with AI overviews. Someone thinks it could be an improper site migration. That's unlikely to have contributed to a decline for this long. Nothing happened. Google just randomly chose another site to nuke. At this point, you can't say that it's always a website's fault. This is a crazy decline though, with no rebound. What do you think caused it?

Crunchbase's organic traffic has absolutely fallen off a cliff. Here's what the SEO community thinks happened to them... Crunchbase decline is also framed as possible displacement by ChatGPT and AI Overviews for company information lookup. Main topics: AI replacing informational search, Paywall and SEO decline.

Crunchbase's organic traffic has absolutely fallen off a cliff.  Here's what the SEO community thinks happened to them.  A few people think their traffic was coming from people searching for company names. You'd search for a company name,  you would get the Crunchbase profile, but not anymore.  People think that they auth walled a bunch of data points that used to be freely available. You think you're gonna learn about a company?  It's behind a paywall, or you have to give your email in order to get it. You bounce, then eventually the site declines in Google. It could be because funding doesn't carry the same prestige that it used to. The bootstrapping movement has taken market share from the VC angel movement.  Interestingly, they got further hit around the launch of ChatGPT. ChatGPT was launched December, 2022.  Since that point, just goes down and down and down and down, people are going to ChatGPT to get  information that maybe they used to get from Crunchbase. Same with AI overviews.  Someone thinks it could be an improper site migration, that's unlikely  to have contributed to a decline for this long.  Somebody else, “Nothing happened. Google just randomly chose another site to nuke. At this point, you can't say that it's always a website's fault.”  This is a crazy decline though, with no rebound. #searchengineoptimization #seotips #venturecapital #vcfunding

AI replacing informational search
Paywall and SEO decline


The 2026 Local Search Ranking factors report has officially been published. This is the closest thing we get to a source of truth for the factors that Google uses to rank businesses and their search results. And while the report emphasises local businesses, I think it's valuable for any business to look at. This is a report that Darren Shaw from White Spark puts out every couple of years. Because, of course, Google doesn't tell us what the ranking factors are. So Darren just gathers a bunch of the local SEO. Experts and has them answer a grueling two hour long survey and then aggregates together the results. So what you get is the average opinion of a bunch of the top experts in local SEO. I get super excited whenever this report comes out. It's like Christmas in the SEO community. This is the first year Darren asked me to participate as one of the experts. So thank you, Darren, for including me as one of the 47 local SEO experts. I feel honored to be included among some of the people I've looked up to over the last 16 years. I just thought it'd be fun to go over some of the most interesting bits of the report. But you should definitely check out the whole thing. It's just a treasure trove of good information, and Darren does a really good job of taking a ton of information and making it very digestible. So on the Local side if you're trying to rank in Google Maps, the main factors have pretty much remained consistent for several years now. You need to make sure you're in the right primary category...

The 2026 Local Search Ranking factors report has officially been published. This is the closest thing we get to a source of truth for the factors that Google uses to rank businesses and their search results. And while the report emphasises local businesses, I think it's valuable for any business to look at. This is a report that Darren Shaw from White Spark puts out every couple of years. Because, of course, Google doesn't tell us what the ranking factors are. So Darren just gathers a bunch of the local SEO. Experts and has them answer a grueling two hour long survey and then aggregates together the results. So what you get is the average opinion of a bunch of the top experts in local SEO. I get super excited whenever this report comes out. It's like Christmas in the SEO community. This is the first year Darren asked me to participate as one of the experts. So thank you, Darren, for including me as one of the 47 local SEO experts. I feel honored to be included among some of the people I've looked up to over the last 16 years. I just thought it'd be fun to go over some of the most interesting bits of the report. But you should definitely check out the whole thing. It's just a treasure trove of good information, and Darren does a really good job of taking a ton of information and making it very digestible. So on the Local side if you're trying to rank in Google Maps, the main factors have pretty much remained consistent for several years now. You need to make sure you're in the right primary category. If you can get a keyword into the name of your business, that'll help you rank for similar keywords. And then of course, where your business is verified or where you're located is a huge factor. You'll always rank much better around your business.

So what has changed? Well, reviews have always been very important, but this year everyone agreed that how recent those reviews are is more important than how many reviews you get. In other words, as I said before, it's more important how many reviews you got this month and how many reviews you have total. But again, the report doesn't just talk about local rankings. It also talks about organic rankings and ranking in AI. This is the first year of the report talks about AI. One thing that most of us seem to agree on is that links don't matter as much as they used to. They still do matter, specifically for organic ranking, but they matter less than they used to. And for ranking in AIs, they matter even less. And I'm using the term ranking in AI. That's not quite accurate. You don't rank in AI, you get recommended by AI. But everyone trying to get recommended by AI. Is an SEO. So we're using SEO language. There are a few other things that have become more important largely due to AI. Citations, for example, have become less and less important every year for the last several years. This year they're making a comeback because citations are very important for A. I. If you don't know, a citation is just a mention of your name, address, and phone number on a website. This is typically going to be on some kind of business directory. That being said, I still don't think spamming your business across a bunch of directories is going to make a big difference. We typically still do this for our clients cause it's very cost effective. But if you look at how ChatGPT, Google's AI mode actually use directories, they have like one to three that they care about per industry, similar to how Google is. The experts also agree that it's suddenly very important to get on these top 10 lists. However, again, when you look at where ChatGPT is looking, most of the top 10 lists are produced by these same directories. In fact, that's why AI is looking at these directories in the first place. These are automatically generated lists. I have another video talking about how you should figure out which directories the AI. Looks at for your industry and then figure out how they rank businesses so that you can get to the top of these lists. Typically it's just by getting more reviews So that's just a few highlights. Go check out the report for yourself.

2026 Local Ranking Factors are here! Recent reviews now matter MORE than review count. Links dying, citations coming back 📊 #LocalSEO #SEO #GoogleMaps For Google Maps, the creator highlights primary category, keyword in business name, and location/proximity as major local factors. The creator says recent reviews matter more than total review count in the 2026 local ranking factors discussion. The creator says links still matter for organic ranking, but less than before and even less for AI recommendations. Main topics: citations and AI visibility, links vs AI recommendations, local SEO ranking factors, review recency.

citations and AI visibility
links vs AI recommendations
local SEO ranking factors
review recency


Last week, Canva launched Canva Video 2.0, which is going to be a direct competitor to CapCut and other video editing suites. What makes Canva Video 2.0 so appealing is that there's so many people already using Canva and Canva really is great. The user experience is great. There's so many tips and there's so many things just to help you get going. Now with this video editor, they're gonna put a lot of the stuff that they've worked already in Canva into the video editor. There's gonna be AI editing, there's gonna be AI images, there's gonna be a lot of the extensive library that you can already use in Canva that you can put directly into your videos. This is a big limitation that I've seen in CapCut where a lot of the videos and the stock stuff is really quite limited. It's gonna be an enhanced timeline, which is going to make editing a whole lot better and quicker. With CapCut, some of the privacy issues are a little bit limited and a bit grey. No one really knows who owns the content. With Canva Video Editor, Canva have promised that you are the only person who owns this content. That is really quite a big selling point. A lot of content creators that I know and me personally, I'm gonna check out this Canva 2.0 because it really looks exciting. If you are a content creator, let me know in the comments below if You're thinking of moving to Canva Video 2.0?

Creative production improves when tools are chosen for the specific editing, prompt, design, or repurposing job instead of as generic software. Main topics: Creative production tool workflow.

Canva Video 2.0 is a New Video Editor for Creators and Alternative to...


Every business owner should know about this. Google's negative review extortion scam for, and it does seem to work, report inappropriate reviews on your business profile. Click this. You connect your Google business reviews. Negative review extortion scams are a real problem for businesses. Every business owner needs to know about this. Save this URL.

Every business owner should know about this. Google's Negative Review Extortion Scam form. And it does seem to work. Report inappropriate reviews on your business profile... Negative review extortion scams can affect businesses, and Google Business Profile has a reporting flow for inappropriate reviews. Main topics: Google Business Profile review abuse.

Every business owner should know about this. Google's Negative Review Extortion Scam form. And it does seem to work. Report inappropriate reviews on your business profile.  Negative review extortion scams are a real problem for businesses. Every business owner needs to know about this. #localbusiness #localseo #googlebusinessprofile #digitalmarketing


Everyone thinks that if you hide your address, you lose your rankings and they're not really wrong. But I would argue that when you hide your address, you don't really lose them. They just go somewhere else. Where did they go rankings? They Google moves your map pin to some other place. And so that factor is very interesting in this report. And, uh, you know, I, I talk a little bit about what you can do to find where did my rankings go. I, you can use grid ranking software. You probably should use the white spark 1 cause it's freaking awesome. The white Spark local ranking grid software. You can set up a massive grid and then you be like, aha, I see a bit of green up in the top right corner and then you kind of zoom in and you're like, why did Google put me there? So anyway, that's really interesting to me.

SEO reporting is stronger when it shows visibility movement, keyword distribution, and ranking context instead of isolated rank rows. Main topics: Client-facing SEO visibility reporting.

This week’s episode is only 12 minutes and packed with valuable takea...


Something is happening with LinkedIn. Friend of mine A few days ago I decided to start posting five times per day. Here are the results so far. This is his content performance from the last week. In the last week he got 11,685 impressions. This is really crazy. Just for context, the account has not seen any activity in years. Here, this is my own content performance from the last week. From the last seven days I have 222,000 impressions. Posting on LinkedIn is so easy. You can bang out five posts really fast in 30 minutes. I don't know how long this will last, but LinkedIn seems to be a goldmine for getting visibility right now.

Something is happening with LinkedIn. Friend of mine: "A few days ago, I decided to start posting 5 times per day... Pricing perception changes when the same price is framed by unit, frequency, comparison, or visual presentation. Main topics: Pricing presentation and framing.

Something is happening with LinkedIn. Friend of mine: "A few days ago, I decided to start posting 5 times per day. Here are the results so far." This is his content performance from the last week. In the last week, he got 11,685 impressions.  This is really crazy. "Just for context, the account has not seen any activity in years." This is my own content performance from the last week, from the last seven days. I have 222,000 impressions. Posting on LinkedIn is so easy. You can bang out five posts really fast, in 30 minutes. I don't know how long this will last, but LinkedIn seems to be a goldmine for getting visibility right now. #linkedinmarketing #socialmediamarketing #instagrammarketing #digitalmarketing


These are the 5 easiest SEO tasks you can do today to boost your website traffic on Google & ChatGPT. And you don't need any paid tools to do it. You're gonna wanna save this video so you can come back to it This is the most important SEO element on your page. Everyone needs to be unique and contain its own target keyword. It's gonna help your on-page SEO and increase your chances of ranking on Google Images. It needs to include your target keyword and be the first bit of text on the page. This is basically free advertising on Google Maps, and it's the only way you're gonna rank in local search results. This tells Google all the pages on your website that they need to index, so they can show them in their search results. If you do this, they're gonna do that faster.

Want more website traffic from Google & ChatGPT? Start with these 5 beginner SEO tasks today: ✅ Update your meta titles ✅ Add alt text to your images ✅ Add an SEO optimised H1... Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Basic SEO tasks, Google Business Profile local SEO operations.

Want more website traffic from Google & ChatGPT? Start with these 5 beginner SEO tasks today:  ✅ Update your meta titles  ✅ Add alt text to your images  ✅ Add an SEO optimised H1 to every page  ✅ Get listed on Google My Business  ✅ Submit your sitemap in Search Console All of these website SEO tasks take less than an hour and can make a huge difference in getting your website to rank on Google & AI search.    #SmallBusinessMarketing #SEOtips #LearnSEO #BusinessGrowth #SEOforBeginners


vibe coding is the word of the year according to Collins Dictionary for 2025 the definition of vibe coding is the use of artificial intelligence prompted by natural language to assist with the writing of computer code in a more simpler way it's basically for idiots like me that don't know how to code I can with the help of AI create code and programs and websites very simply now I'm gonna show you how simple it is using ChatGPT and lovable Lovable is one of the most popular vibe coding websites out there and it's unbelievably easy to use the first thing I'm gonna do is open up ChatGPT and gonna say please assist me with creating a web app what I want the web app to do is when a person puts in a date of birth I wanna see what day of the year they were born I also wanna see which celebrities share the same birthday as me not necessarily the same year then finally I wanna see which song was No. 1 on the Billboard Hits ChatGPT is gonna do its thing it's gonna say where it can get the a P R from again a lot of stuff I don't understand but ChatGPT is doing it for me the next thing I'm gonna do is once the code is ready I'm gonna open loveable so as I said before loveable is hugely popular with vibe coding and it's very easy to use I'm gonna paste in a prompt give it a few minutes let it do a thing and take a look at this I've got a web app and it works almost perfectly just by the way I did a bit of research and apparently that song wasn't No...

vibe coding is the word of the year according to Collins Dictionary for 2025 the definition of vibe coding is the use of artificial intelligence prompted by natural language to assist with the writing of computer code in a more simpler way it's basically for idiots like me that don't know how to code I can with the help of AI create code and programs and websites very simply now I'm gonna show you how simple it is using ChatGPT and lovable Lovable is one of the most popular vibe coding websites out there and it's unbelievably easy to use the first thing I'm gonna do is open up ChatGPT and gonna say please assist me with creating a web app what I want the web app to do is when a person puts in a date of birth I wanna see what day of the year they were born I also wanna see which celebrities share the same birthday as me not necessarily the same year then finally I wanna see which song was No.

1 on the Billboard Hits ChatGPT is gonna do its thing it's gonna say where it can get the a P R from again a lot of stuff I don't understand but ChatGPT is doing it for me the next thing I'm gonna do is once the code is ready I'm gonna open loveable so as I said before loveable is hugely popular with vibe coding and it's very easy to use I'm gonna paste in a prompt give it a few minutes let it do a thing and take a look at this I've got a web app and it works almost perfectly just by the way I did a bit of research and apparently that song wasn't No.

1 on the Billboard at that time so obviously I just have to go back and change a little bit with a few prompts now again I don't know anything the way that this worked but you can see how simple vibe coding is and a lot of people are making a lot of money doing it if you'd like more videos about vibe coding let me know in the comments below

Vibe Coding Named The Collins Dictionary Word of the Year 2025 The Co...


Here's a secret to getting backlinks from small blogs. Take an article on a small blog site, paste it into Google's free Notebook. LM have it generate a convincing enough sounding podcast. Listen to this. We're gonna try and uncover the secret, maybe, of just posting content that actually matters, even when you feel like you have zero time to make it. This is AI. Yeah, this wasn't like a planned studio shoot or anything. This is AI. Download it, email it to the blog owner saying you love their XYZ article, so you made a podcast for them. Tell them you can give them an embed code so they can include it in their article. It'll play right there on the article. They're usually flattered, don't realize it's AI, so they say yes. In the embed code, say the podcast is from your site, visually linked to your site so people can click it, and you get a link that people can click that you know is do follow. This was shared by this guy on my podcast today. He's a master in unique link building methods. This tip is a bit more time consuming, but works well to get backlinks from blogs in your niche.

Here’s a secret to get backlinks from small blogs Take an article on the small blog’s site. Paste it into Google’s free NotebookLM... The suggested tactic is to generate an AI podcast from a small blog article, offer it as an embed, and include a dofollow backlink to your site while the owner may not realize... Main topics: Backlink outreach manipulation.

Here’s a secret to get backlinks from small blogs Take an article on the small blog’s site. Paste it into Google’s free NotebookLM. Have it generate a convincing enough sounding podcast. Download it. Send it to the blog owner saying you loved their XYZ article, so you made this podcast for them. Tell them you can give an embed code so they can include it in their article. They’re usually flattered, don’t realize it’s AI, so they say yes. In the embed code, say the podcast from your site. Link to your site. The link is visible so people can click it. This was shared by Julian Goldie on my podcast today. He’s a master in unique link building methods. This is one is  a bit more time consuming, but works well to get backlinks from blogs in your niche. #linkbuilding #backlinks #searchengineoptimization #seotips


AI is getting like scary good at graphic design. If you're currently paying an agency to create ad creatives for your company, or you're thinking about paying an agency, or you just want to do it yourself, I would check out Google Pomelli. Google has seriously been shipping AI tools lately. Pomelli is one of their latest experiments. Just throw in your website and it'll immediately create some very impressive ad creatives for your brand. From there you can easily make any edits. And right now at least, it's completely free. Now it's not better than the best graphic designers out there, but it is better than like the average graphic designer. I think we're at the point now where it doesn't really make sense to pay a graphic designer a couple hundred dollars to create a nice looking ad for you. Like, if you have the budget, it might make sense to spend thousands of dollars for one of the best graphic designers. Otherwise you just need someone with good judgement that can use one of these tools. I think it's fairly easy to predict where this is all heading. Earlier this year Zuckerberg told us their vision for Facebook ads is that you would just give them your website URL, your goal for the campaign, and a budget and they would do everything else. Google seems to be going in the same direction with performance max campaigns...

AI is getting like scary good at graphic design. If you're currently paying an agency to create ad creatives for your company, or you're thinking about paying an agency, or you just want to do it yourself, I would check out Google Pomelli. Google has seriously been shipping AI tools lately. Pomelli is one of their latest experiments. Just throw in your website and it'll immediately create some very impressive ad creatives for your brand. From there you can easily make any edits. And right now at least, it's completely free. Now it's not better than the best graphic designers out there, but it is better than like the average graphic designer. I think we're at the point now where it doesn't really make sense to pay a graphic designer a couple hundred dollars to create a nice looking ad for you. Like, if you have the budget, it might make sense to spend thousands of dollars for one of the best graphic designers. Otherwise you just need someone with good judgement that can use one of these tools. I think it's fairly easy to predict where this is all heading. Earlier this year Zuckerberg told us their vision for Facebook ads is that you would just give them your website URL, your goal for the campaign, and a budget and they would do everything else. Google seems to be going in the same direction with performance max campaigns. And sure, for a while the best marketers, the best graphic designers are still gonna do a better job, but for the average small or medium sized business, it's just not gonna make sense to hire someone to do this for you unless they're taking advantage of these tools and passing the savings to you. Unfortunately, I know from firsthand experience that a lot of agencies are not. They either convince themselves that AI will never make anything valuable and they refuse to use the tools altogether, or they are using the tools, but they're deliberately hiding it from their clients. They're banking on their clients not realizing how much easier this work has gotten so they can keep all the profits for themselves. It's incredibly frustrating how common this is, and it's the primary reason I left my last agency to start my own agency. I recently convinced my favorite account manager from the last agency to come work with me at my new agency. We're just reviewing the work that we're doing for our current clients, and we estimate that it's about four times the workload we did at the same rate for clients at our last agency. And we're still plenty profitable. As long as your agency is keeping up with the tools that are coming out, everyone can be way more efficient. Everyone can win.

Is AI going to replace graphic designers? Tested Google Pomelli and wow 😳 Your agency might be hiding this from you #AIDesign #GooglePomelli #AdAgency #MarketingTools... The creator says Google Pomelli can generate editable brand ad creatives from a website URL, but still positions human judgment as necessary. Main topics: Agency transparency, AI ad creative workflows.

Is AI going to replace graphic designers? Tested Google Pomelli and wow 😳 Your agency might be hiding this from you #AIDesign #GooglePomelli #AdAgency #MarketingTools #SmallBusiness

Agency transparency
AI ad creative workflows