If you want to get recommended by ChatGPT or Google's AI mode, it certainly helps if you rank well in traditional search results. And this is because these large language models use a search engine. When someone goes to ChatGPT or Google's AI to ask for a recommendation, the first thing it'll typically do is a series of searches in a traditional search engine. And the response from the model is more or less a summary of the pages found in those searches. As long as you rank well in traditional search, you'll show up in the AI responses. And while there's a lot of truth in this, it really misses the Mark. So let's talk about how traditional search engines work and why your ranking in these search engines isn't the entire story when it comes to AI visibility. And for the sake of time, I'm gonna give you the super simple version. There are many factors that determine your ranking in search engines, but those factors could be broken into three categories. Most importantly, the content on the page needs to be relevant for what the person is searching for. However, for most searches, there are going to be many relevant pages. So Google needs some way to determine which ones are the most authoritative. The primary factor used to measure authority is called PageRank. PageRank is determined by the quality of the links pointing to the page you're trying to rank and the quality of a Link is determined based on how many links away it is from the most authoritative websites on the internet. And the third category is user behaviour...

If you want to get recommended by ChatGPT or Google's AI mode, it certainly helps if you rank well in traditional search results. And this is because these large language models use a search engine. When someone goes to ChatGPT or Google's AI to ask for a recommendation, the first thing it'll typically do is a series of searches in a traditional search engine. And the response from the model is more or less a summary of the pages found in those searches. As long as you rank well in traditional search, you'll show up in the AI responses. And while there's a lot of truth in this, it really misses the Mark. So let's talk about how traditional search engines work and why your ranking in these search engines isn't the entire story when it comes to AI visibility. And for the sake of time, I'm gonna give you the super simple version. There are many factors that determine your ranking in search engines, but those factors could be broken into three categories. Most importantly, the content on the page needs to be relevant for what the person is searching for. However, for most searches, there are going to be many relevant pages. So Google needs some way to determine which ones are the most authoritative. The primary factor used to measure authority is called PageRank. PageRank is determined by the quality of the links pointing to the page you're trying to rank and the quality of a Link is determined based on how many links away it is from the most authoritative websites on the internet. And the third category is user behaviour. Google will pay attention to which websites people click on after they perform the search and whether or not they go back to the search results and click on another page. Google uses this behavioural data to determine if your page satisfied the searcher's intent. Depending on how well Google feels your content is satisfied the searchers intent, they will move you up or down in ranking. Now of these three categories, two of them are actually very easy to optimize for relevancy and user behaviour are almost entirely determined to buy the content on your page and you have full control over the content on that page. PageRank on the other hand, it takes a lot of time and resources to build but here's a thing that I think is crucial to understand. PageRank is only important if you're trying to compete with pages that have more PageRank than you. So yes, if you're trying to rank for a very competitive term you're gonna need a high PageRank but here's why GEO is different. Large language model doesn't search for the same competitive terms that humans do. Large language models do something called query fan out where they'll take your prompt or search and do a series of more specific or what are called long tail searches. Because the searches are more specific, there's a lot less competition. In a lot of cases, the searches are so specific that there's not a single page on the internet targeting that exact term. So if you can track the exact queries that these large language models are searching for and the types of pages that they site, you can create hyper relevant pages that perfectly match search intent. And because you have no direct competition, PageRank matters a lot less. Now these pages aren't going to get hundreds of visits a month. They might get a couple visits a month. So for this to work, you need to create a lot of hyper specific pages, but the visits they get and the recommendations you get from large language models as a result and to convert at a much higher rate. Visitors from large language models convert at about eight times the rate as traditional search engines. So as long as you have a process for creating these pages efficiently, it's well worth it. So yes, PageRank and organic ranking still matter for AI visibility. It broadens the number of terms that your site can rank for. But AI search also opens up opportunity for lower PageRank sites to get visibility.

ChatGPT doesn't search the way you do. It runs hyper-specific queries with almost no competition. That's your opportunity 👀 #AISearch #GEO #SEO #ChatGPT #MarketingTips Traditional search rankings can help AI visibility because models often search the web first, but rankings do not explain the whole AI visibility problem. LLM query fan-out can create more specific long-tail searches with less direct competition, changing how PageRank pressure shows up. The creator claims visitors from large language models convert at about eight times the rate of traditional search visitors...

AI retrieval / long-tail query fan-out
AI traffic / conversion rate
Content scale / hyper-specific pages
GEO vs SEO / traditional rankings
PageRank / AI opportunity


If you're using an agency or third party to run your Google Ads, I want you to be careful of this dodgy little trick that a lot of these agencies do. This is the way that it works. At the end of the month, the agency will give you your reports. Now they'll say to, yes, your leads are great. But a lot of the times what these agencies do and they haven't told you is that a lot of your budget they spend on your branded search terms. Basically a branded search term means that they'll bring on your own company name. Now with branded search terms, nine times out of 10 they're going to get the lowest cost per clicks and the highest conversion rate. Now the way that these agencies work is that they bulk your branded search terms with your non branded search terms and they say, wow, check how great your results are. But if you dig deeper into it and you split your branded search terms away from your non branded search terms, you'll see that the results are actually not that great. Now yes, there is a time to bid on your branded names, but that should only be a small portion of your budget. Again, what these agencies do by putting it all together, they wanna show you, wow, these guys are so great. Now again, what a lot of these agencies will do by bulking it altogether and not explaining it, To you. They're actually inflating the numbers though, saying your account is actually healthier than it is. I've audited so many accounts that when we split the branded campaign away from the non branded campaign, the results are actually terrible and people get quite a big fright...

If you're using an agency or third party to run your Google Ads, I want you to be careful of this dodgy little trick that a lot of these agencies do. This is the way that it works. At the end of the month, the agency will give you your reports. Now they'll say to, yes, your leads are great.

But a lot of the times what these agencies do and they haven't told you is that a lot of your budget they spend on your branded search terms. Basically a branded search term means that they'll bring on your own company name. Now with branded search terms, nine times out of 10 they're going to get the lowest cost per clicks and the highest conversion rate. Now the way that these agencies work is that they bulk your branded search terms with your non branded search terms and they say, wow, check how great your results are.

But if you dig deeper into it and you split your branded search terms away from your non branded search terms, you'll see that the results are actually not that great. Now yes, there is a time to bid on your branded names, but that should only be a small portion of your budget. Again, what these agencies do by putting it all together, they wanna show you, wow, these guys are so great. Now again, what a lot of these agencies will do by bulking it altogether and not explaining it, To you.

They're actually inflating the numbers though, saying your account is actually healthier than it is. I've audited so many accounts that when we split the branded campaign away from the non branded campaign, the results are actually terrible and people get quite a big fright. Just keep an eye for this. I would suggest you go search your company name and if you see that the ads are coming up over and over again and there was no bidding on your company name, you might be part of the scam.

If you need an audit on your Google Ads account, please DM me or email me info at top click dot c o dot zero.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Some Google Ads agencies try to make their reports look better than t...


This ChatGPT marketing trick should be illegal for how invasive it is. Go to Google Search Console. This is Google's own tool for accessing their search index. Connect your site to it using domain property if you haven't already. Go to performance, then search results toggle on average position. Scroll down to queries. Filter by position is greater than three. For keywords that have a good amount of impressions but you're not ranking high. Pick a keyword you like, click it. Google Search Console will show you the pages. You have a ranking for that keyword. Take the one that's most targeting the keyword already. Go to ChatGPT, click the plus, then click agent mode. Say to ChatGPT act as a Google Quality Rater. Give the keyword you found in Google Search Console. Give your site. Give your current ranking page which you found in Google Search Search Console. Say. Analyze the top 5 ranking positions. Explain why Google chose each of them. Why my page lost? Why my site is disadvantaged. Separate fixes into page level fixes content, user experience, intent site level fixes authority, trust, coverage. Prioritize what would move me fastest to the top three positions of Google. The agent will then make a virtual desktop. Literally go through all of this. It'll go through all your competitors pages. It will queue things heavily...

This ChatGPT marketing trick should be illegal for how invasive it is. Go to Google Search Console. This is Google's own tool for accessing their search index. Connect your site to it using domain property if you haven't already. Go to performance, then search results toggle on average position. Scroll down to queries. Filter by position is greater than three. For keywords that have a good amount of impressions but you're not ranking high. Pick a keyword you like, click it. Google Search Console will show you the pages. You have a ranking for that keyword. Take the one that's most targeting the keyword already. Go to ChatGPT, click the plus, then click agent mode. Say to ChatGPT act as a Google Quality Rater. Give the keyword you found in Google Search Console. Give your site. Give your current ranking page which you found in Google Search Search Console. Say. Analyze the top 5 ranking positions. Explain why Google chose each of them. Why my page lost? Why my site is disadvantaged. Separate fixes into page level fixes content, user experience, intent site level fixes authority, trust, coverage. Prioritize what would move me fastest to the top three positions of Google. The agent will then make a virtual desktop. Literally go through all of this. It'll go through all your competitors pages. It will queue things heavily. Finally, it'll tell you everything you need to do to rank in the top three positions of Google so you get more clicks For the search terms of your our choice and learn my exact SEO strategy that targets specifically paying customers, users and warm leads that ranks on Google for your target search term for years and years and years that gets covered by LLMs at contact keywords com.

This ChatGPT marketing trick should be illegal for how invasive it is. Go to Google Search Console, this is Google's own tool for accessing their search index... ChatGPT agent mode can be prompted as a Google Quality Rater to compare a ranking page with top competitors and split fixes by page and site level. Main topics: AI-assisted SEO audit / competitor analysis, Search Console / AI audit workflow.

This ChatGPT marketing trick should be illegal for how invasive it is. Go to Google Search Console, this is Google's own tool for accessing their search index. Connect your site to it using Domain Property if you haven't already. Go to Performance, then Search Results. Toggle on Average Position. Scroll down to Queries. Filter by Position is greater than three. Look for keywords that have a good amount of impressions, but you're not ranking high. Pick a keyword you like, click it. Google Search Console will show you the pages you have ranking for that keyword. Take the one that's most targeting the keyword already. Go to ChatGPT, click the plus, then click Agent Mode. Say to ChatGPT, “Act as a Google Quality Rater.” Give the keyword you found in Google Search Console. Give your site. Give your current ranking page, which you found in Google Search Console. Say, “Analyze the top 5 ranking positions. Explain why Google chose each of them. Why my page lost. Why my site is disadvantaged. Separate fixes into: - Page-level fixes (content, user experience, intent). - Site-level fixes (authority, trust, coverage). Prioritize what would move me fastest into the top 3 positions of Google.” The agent will then make a virtual desktop, literally go through all of this. It'll go through all your competitors pages. It will QA things heavily. Finally, it'll tell you everything you need to do to rank in the top three positions of Google so you get more clicks for the search terms of your choice. And learn my exact SEO strategy that targets specifically paying customers, users, and warm leads, that ranks on Google for your target search term for years and years and years, and that gets covered by LLMs, at compactkeywords.com #searchengineoptimization #seotips #digitalmarketing #aiseo


If you want your brand to be recommended in AI search like ChatGPT or Google's AI mode, then you need to be mentioned on third party websites, websites other than your own. Getting these mentions is commonly referred to as mention building, but people often get a few things wrong. So I'd like to take some time to talk about which mentions actually help you get recommended by large language models. First of all, it's important to understand that these large language models are not scouring the internet trying to find every mention of your brand. Instead, when someone goes to ChatGPT or Google's AI looking for a recommendation about the kind of product or service you sell, the model performs a real time search. It might retrieve 100 webpages and then look at about a dozen of them. So ultimately, it really only matters if you're mentioned on those dozen webpages. Now of course, the websites and pages that it sites will differ depending on the prompt. However, if you track a large set of prompts across these models, you will find that there tend to be a set of pages that are cited over and over again. These frequently cited websites and pages will differ greatly based on the industry. So you really need to be tracking the kinds of prompts that your customers are typing. The second thing to understand is that a large language model is not going to recommend you simply because You were mentioned on a website. The mention actually has to be a recommendation for your brand. Often the recommendation can be implicit, like you're showing up at the top of a listicle...

If you want your brand to be recommended in AI search like ChatGPT or Google's AI mode, then you need to be mentioned on third party websites, websites other than your own. Getting these mentions is commonly referred to as mention building, but people often get a few things wrong. So I'd like to take some time to talk about which mentions actually help you get recommended by large language models. First of all, it's important to understand that these large language models are not scouring the internet trying to find every mention of your brand. Instead, when someone goes to ChatGPT or Google's AI looking for a recommendation about the kind of product or service you sell, the model performs a real time search. It might retrieve 100 webpages and then look at about a dozen of them. So ultimately, it really only matters if you're mentioned on those dozen webpages. Now of course, the websites and pages that it sites will differ depending on the prompt. However, if you track a large set of prompts across these models, you will find that there tend to be a set of pages that are cited over and over again. These frequently cited websites and pages will differ greatly based on the industry. So you really need to be tracking the kinds of prompts that your customers are typing. The second thing to understand is that a large language model is not going to recommend you simply because You were mentioned on a website. The mention actually has to be a recommendation for your brand. Often the recommendation can be implicit, like you're showing up at the top of a listicle. This is the main reason third party reviews are so important. They help you rank at the top of these listicles. However, as I was saying before, you don't need to be getting reviews on every directory. There's probably one to three directories that large language models really like for your industry and you should focus your efforts there. For many industries, discussion forms like Reddit and Facebook groups are often cited, but again, it's typically the same threads and posts that are cited over and over again. So instead of just randomly spraying recommendations for your brand, you want to take a surgical approach. Leave helpful comments on those few threads that are actually being cited. And then in most industries, articles are going to be a big source of citations. This is typically the hardest place for you to get a recommendation. But I do think it's worthwhile to reach out to the author of these highly cited articles and ask what it would take for them to recommend you. Some of them are happy to do it for a hundred bucks or a reciprocal mention, and I think it's well worth it. This is the No. 8 AI search visibility factor from Kevin Index Growth Memo Newsletter. I recommend you go back and watch No. 1. We have three more to go.

LLMs only look at about 12 pages when recommending brands. Are you mentioned on the right ones? #AIsearch #ChatGPT #SEO #MentionBuilding #MarketingTips AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, Directories / review focus, Forums / surgical comments, Mention building / cited pages, Outreach / cited articles.

Risk/avoid / paid or reciprocal mentions


Have you seen in your Google Ads accounts that sometimes there's a message that says low search volume next to your keywords? This is a very interesting topic and it's quite important that you understand it if you're doing Google Ads or you're interested in doing Google Ads. Basically what the status message means is that Google have said that there's low search volume, there's not enough searches. So therefore they're not going to show a text ad when someone searches that word. Now this is quite interesting and it's actually a bit mind boggling because as we know, Google Ads makes money when people click on ads. So you would think they would show ads for anything. Any word that you bid on, Google should show ads for it. But no, it doesn't work like that. This low search volume tells you that if people are not searching for that word enough, Google won't show ads for it. I'm not exactly sure for the reason but this is the way that it is. Now the reason why it's important to know is a few things is No. 1, a lot of times you want to bid on certain keywords and you say this is my top keyword. You might try it yourself or you might tell your agency. We see this often ourselves. So for example, people would give us a list of keywords and we go back to them and we say, look guys, unfortunately there's low search Volume for these words the ads are not gonna trigger and people don't understand it but unfortunately this is just the way that it is. Now when you have a low search volume keyword, something like in the example below, there are a few things that one can do No...

Have you seen in your Google Ads accounts that sometimes there's a message that says low search volume next to your keywords? This is a very interesting topic and it's quite important that you understand it if you're doing Google Ads or you're interested in doing Google Ads. Basically what the status message means is that Google have said that there's low search volume, there's not enough searches. So therefore they're not going to show a text ad when someone searches that word.

Now this is quite interesting and it's actually a bit mind boggling because as we know, Google Ads makes money when people click on ads. So you would think they would show ads for anything. Any word that you bid on, Google should show ads for it. But no, it doesn't work like that.

This low search volume tells you that if people are not searching for that word enough, Google won't show ads for it. I'm not exactly sure for the reason but this is the way that it is. Now the reason why it's important to know is a few things is No. 1, a lot of times you want to bid on certain keywords and you say this is my top keyword.

You might try it yourself or you might tell your agency. We see this often ourselves. So for example, people would give us a list of keywords and we go back to them and we say, look guys, unfortunately there's low search Volume for these words the ads are not gonna trigger and people don't understand it but unfortunately this is just the way that it is. Now when you have a low search volume keyword, something like in the example below, there are a few things that one can do No.

1, try search synonyms or different variations of the words to try see if there is search volume. No.2, but I wouldn't suggest this is go broad so for example, okay, there's not the word that I'm looking for but let me just go broad and hopefully people will search what I'm looking for this is not the right approach because as we know with Google Ads people are looking for what they want.

If you go broad usually people will come click on your ad, cost you money but they won't convert now sometimes what happens with certain b to B and very niche accounts and very niche businesses is that there's low search volume for all the type of words that a person has presented in that certain instance I would tell a person look at this specific time Google Ads might not be for you possibly we can try SEO or another approach is looking at social media perhaps LinkedIn, Facebook or Instagram if you can target correctly like I said, low search volume is a very specific type of message in your Google Ads accounts when you're doing your keyword selection keep an eye Out for words that have no volume.

Because if you select those words in your accounts, you are going to get this low search volume message when you look in your keywords.

What is the low search volume notification in Google Ads? Google flag...


One of the things you can do in our White Spark local ranking grid software that I really love is that when you are creating a new grid you can actually customize the grid points for example, look at this business here if I set up a grid for them as 10 by 10 1 km I'm like well nobody is on a boat searching here so I can just go through there clean up all these grid points and then when I run the grid I'm gonna get a very nice grid that only really shows them where they rank in places where the humans actually live so I can just clean up all these grid points nicely like this this one's in the middle of a lake and I'll remove that one and there we go continue. Enter my keyword. Alright let's make those grids and I'll just run them once. Let's see it's running and then you get to see how you rank but you are not wasting credit or your money on grid points that don't matter so it's just really cool to be able to customize that grid. It's useful for over water if you are in a rural area and you're like I don't need to track over in that farmers field but I want to capture the whole sort of city you can set up your grid points however you want which is very excellent and there we go let's take a look. At these results, click this one and perfect. We can see that they are ranking quite nicely close to their location. Perfect. But we're not wasting any credits in this watery area. So that's just one of the nice little details and features that I think the team has done a very good job when they built the software. I remind you that everyone can sign up for a free trial...

One of the things you can do in our White Spark local ranking grid software that I really love is that when you are creating a new grid you can actually customize the grid points for example, look at this business here if I set up a grid for them as 10 by 10 1 km I'm like well nobody is on a boat searching here so I can just go through there clean up all these grid points and then when I run the grid I'm gonna get a very nice grid that only really shows them where they rank in places where the humans actually live so I can just clean up all these grid points nicely like this this one's in the middle of a lake and I'll remove that one and there we go continue.

Enter my keyword. Alright let's make those grids and I'll just run them once. Let's see it's running and then you get to see how you rank but you are not wasting credit or your money on grid points that don't matter so it's just really cool to be able to customize that grid. It's useful for over water if you are in a rural area and you're like I don't need to track over in that farmers field but I want to capture the whole sort of city you can set up your grid points however you want which is very excellent and there we go let's take a look.

At these results, click this one and perfect. We can see that they are ranking quite nicely close to their location. Perfect. But we're not wasting any credits in this watery area.

So that's just one of the nice little details and features that I think the team has done a very good job when they built the software. I remind you that everyone can sign up for a free trial. You get 200 credits. You can run these grids and test it out.

We won't even ask you for a credit card. So give it a try. See if you like the tool. I think it's fantastic.

One other thing to note, we actually track up to 100. You'll see this point here is 29. Every other tool on the market only tracks 2, 20. So we give you more data, beautiful reports, total flexibility on how you construct your grids.

And if you leave a comment and say you heard about this tool from me and you DM me, I will give you an extra 200 credits.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

One of my favourite features in Whitespark’s Local Ranking Grids is h...


The reason why your website isn't ranking on ChatGPT, or Google even though you've done SEO is because you're spending time on the wrong task. Speed optimisation, schema markup, indexing and other technical SEO Are meant to be low effort, one and done tasks, meaning that you're actioning one thing that improves the SEO On lots of or all of the pages on your site. But so many of you are spending a crazy amount of time or money on these tasks. Like speed optimisation, which requires a plugin like WP Rocket and maybe an hour of your time to set it up. Or implementing schema markup on your products, SEO Plugin should be doing for you on autopilot. Along with a load of other menial tasks like your sitemap automatically redirecting broken links and adding alt tags to your images. The average site really just needs two plugins, a bit of your time to set them up, and the occasional check in. That's like 95% technical SEO Done. Whereas parts 1 and 2 are where you should be spending the most time if you wanna get results.

How to do website SEO that actually works, because you're spending too much time on the wrong tasks, and that's why you're finding your website is not ranking on Google or... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, Risk/avoid / overinvesting in technical SEO, Technical SEO / prioritization.

How to do website SEO that actually works, because you're spending too much time on the wrong tasks, and that's why you're finding your website is not ranking on Google or ChatGPT. Part 3 of this website SEO for beginners tutorial is all about technical SEO. Don't think you know how to do SEO if you're following parts 1 and 2, because if you're making this SEO mistake with your technical SEO, you're still not quite getting it!   #websiteseo #googleseo #aisearch #seoforbeginners #technicalseo


One of the common questions that people ask me is if I'm worried if AI is going to make digital marketing companies like mine obsolete. The answer is no, not at all. I'll tell you why. Number one, with more and more people that are searching on AI models like ChatGPT, Gemini and Claude, you need SEO skills and you really have to know what is going on to get results on top of those AI models. Again, that's part of the services that we offer and the demand for that is growing and growing. The second thing, and this is important, I think AI will make digital marketing agencies that don't know how to use AI obsolete. We've embraced AI from the beginning. We use it in everything. We use it in our keyword research. We use it in our workflows. We use it in reports and it really has helped us tremendously. Again, I think AI has helped an agency like mine because I know how to use AI for the outcomes that I want. AI isn't just a magic button that you just press and it can read what you're trying to do. You have to know what to do. You have to know the prompts and you have to know the outcomes that you want. So no, I don't think AI is gonna make a digital marketing agency like mine obsolete. In fact, I think the opposite. I know that it's gonna make us thrive.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

AI and digital marketing agencies in 2026. AI is not a threat to agen...


There's a huge reason you need to connect your social profiles to your Google Business Profile. Take a look at this post from Valentina Vasquez. She points out that Google is adding a special little tag that says today, spicy pork Burger. And where is Google getting that information from? Look at this. It's coming right from the Instagram post from this business. Here's another example. Today, quiz night. Where does that one come from? The Instagram post. What? This is really powerful and it really shows that Google is absolutely looking at the content on your social profiles and using it to understand your business. So you've got to connect your social profiles. You've got to be active on them. That is all fantastic data that we can clearly see Google is now pulling in and using to understand your business. So you gotta get on this.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

If you still haven’t connected your socials to your Google Business P...


I have thoughts I would love to hear them so it's quite nice because we used to have lots of different justifications that we used to be able to lean into to score these justifications so we used to have the best I remember the Google post justification oh, well those were the days posts offers uh reviews services so we used to be able to like let's not say we used to be able to spam let's just used to say that we used to be able to mention relevant things in various different places to get that added visibility in the surf and then eventually Google got rid of them all apart from also we had used to have product ones and Google got rid of them all apart from um pulling in semantically relevant parts of reviews mostly so every once in a while you see the website mentions and then of course there's the provides provides traumatic brain injury that's one of my favorites is that from services? Yeah, pulls out of your services. Yeah. Okay. And all the personal injury law firms are just great at this traumatic injuries. It's cool to see another one and also we can't go a podcast without mentioning Claudia Tomea but obviously Claudia Tomina is flagging up that there is this um, often there's a new functionality that gets rolled it out in sort of restaurants and hospitalities so this seems to be an extension of that cause They were also bringing in featured posts from Instagram. So it's another one to look out for. And probably it's only in the US at the moment. Um, well, this is best bar Perth. Perth is not in the US. In the US it, is it not? Oh, yes...

I have thoughts I would love to hear them so it's quite nice because we used to have lots of different justifications that we used to be able to lean into to score these justifications so we used to have the best I remember the Google post justification oh, well those were the days posts offers uh reviews services so we used to be able to like let's not say we used to be able to spam let's just used to say that we used to be able to mention relevant things in various different places to get that added visibility in the surf and then eventually Google got rid of them all apart from also we had used to have product ones and Google got rid of them all apart from um pulling in semantically relevant parts of reviews mostly so every once in a while you see the website mentions and then of course there's the provides provides traumatic brain injury that's one of my favorites is that from services?

Yeah, pulls out of your services. Yeah. Okay. And all the personal injury law firms are just great at this traumatic injuries.

It's cool to see another one and also we can't go a podcast without mentioning Claudia Tomea but obviously Claudia Tomina is flagging up that there is this um, often there's a new functionality that gets rolled it out in sort of restaurants and hospitalities so this seems to be an extension of that cause They were also bringing in featured posts from Instagram. So it's another one to look out for. And probably it's only in the US at the moment. Um, well, this is best bar Perth.

Perth is not in the US. In the US it, is it not? Oh, yes. it's not like what we're so good at geography. Um, so interesting.

I love it. I hope it rolls out and I hope that Google continues to associate the correct social profile with the business.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

Did you see that there is a new type of local Justification?! In toda...


People search for Canva alternative. Canva is paying for an ad that says Canva, there's no alternative. So smart online design made easy. When people are searching for Basecamp alternative, Basecamp is paying for an ad. We don't want to run this ad. We're the No. 1 result. But this site lets company is advertise against us using our brand. So here we are, a small independent company forced to pay Ransom to a giant tech. Oh my gosh, that ad. Your brand name plus alternative is a very popular search. You. You can also target it with SEO on your own site. Have a page called forward slash alternatives. Put it in your footer. It looks just like this. Look at all these alternatives. This company is targeting its competitors. Plus the word alternatives. A lot of these pages rank on Google Free Time Hero alternative. But you can also make a page or yourself on your own site. You make your own alternative page on your own site. You can share your competitors but say how you are better than all of them. The alternative strategy is a classic search marketing strategy. It and so much more is covered in my SEO course at compactkeywords com.

When people search for Canva alternative, Canva is paying for an ad that says “Canva | There's No Alternative - Online Design Made Easy.” When people are searching for... The creator says brand-name plus alternative searches are popular and can be addressed with an alternatives page on the brand's own site. Alternatives pages can target competitor-plus-alternative searches and explain how the brand compares. Main topics: Competitor alternatives / defensive SEO, Competitor comparison pages / purchase intent.

When people search for Canva alternative, Canva is paying for an ad that says “Canva | There's No Alternative - Online Design Made Easy.” When people are searching for Basecamp alternative, Basecamp is paying for an ad, “We don't want to run this ad. We're the #1 result but this site lets companies advertise against us using our brand. So here we are. A small independent company forced to pay ransom to a giant tech.”  “Your brand name + alternative” is a very popular search. You can also target it with SEO on your own site. Have a page called /alternatives/, put it in your footer.  One company is targeting its competitors plus the word alternative.  A lot of these pages rank on Google. But you can also make a page for yourself on your own site.  You make your own alternative page on your own site and in the page you share your competitors, but say how you are better than all of them. The alternative strategy is a classic search marketing strategy. It and so much more  is  covered in my SEO course at compactkeywords.com #searchenginemarketing #searchengineoptimization #digitalmarketing #performancemarketing


I do Google Ads audits daily and so many times I see the most common problems. Take a look at this, for example. Here's a client. As you can see, they've got one campaign only called campaign one. Now the first problem is just looking at this campaign one, you should be labelling it so at least you know what you're doing. When we look deeper into it, you can see they've only got one air group. Again, that tells me that's a problem. Number one, you haven't labelled it, so you don't know what you're looking at. Number two, there's no ways that you can put all your services into only one air group. If we go look on the keyword level, you'll see over here what they've done is that they've bunched all the keywords together in one ad group. There's a few problems when we look at these keywords. No. 1, you can see all these keywords on broad. If you look over there, you can see that there's low quality score on some of these keywords. What Google are telling us is that there's a problem because you are bidding on keywords that are going to the wrong landing page. And the next thing that we look over here is they've got one ad. Now again, what is happening is that you got a multiple list of keywords and different keywords, but you got one ad that's trying to speak to all those different keywords and It's only going to one landing page. Again, this is a common problem of a bad Google Ads account and there's no ways that this is performing well. If you want an audit on your Google Ads account, drop me a DM or email me at info at topclick dot c o dot z a.

Google Ads accounts have to be structured correctly. That means using...


You're soon gonna start seeing ads on ChatGPT. OpenAI announced the other day that they are starting to roll out ads to people in America on the free and go version of ChatGPT. Now this announcement was obvious. First and foremost, everyone knows that ChatGPT needs money to keep on going, so they had to start running ads. The second thing is that OpenAI announced this literally a few days after Siri and Google did their deal together. The third thing is, and I think this is important, is that although a lot of people might look at the ads as a negative thing, I personally think it's great for advertisers. It's a great new way to advertise to new people that don't know your brand or your company. It's rolling out slowly, so we don't really know how the ads are gonna work, but I personally think it's a great opportunity for advertisers to jump in at the bottom, similar to when Google Ads first started and Facebook ads first started. People are gonna be nervous. Corporates are probably gonna take a bit of time. So start advertising as soon as this opens up because it's gonna be a great opportunity.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

ChatGPT is stating ads in 2026. OpenAI will start testing ads inside ...


People think ChatGPT uses your prompt to search the web. That's not how it works at all. Go to the URL of your chat. Copy the part that comes after for slash C, right? Click inspect. Go to the network tab, paste in the part of the URL that you copied. Hit refresh fresh, click on the orange brackets with your code. Go to the response tab, search the response tab for queries. You will see that ChatGPT broke up your prompt into different things that it searched. These are exactly what ChatGPT went to the web to search. Copy one of the search terms, search it in Google. Click into the top 3 articles. Use the detailed Chrome extension. Go to headings, click copy. This will allow you to copy all the headings on the page. Go back to ChatGPT. We paste the headings for the top 3 results. Say to ChatGPT, my keyword is insert the previous search term. Those are the headings for the current top 3 results on Google for that keyword. Use the best of everything to give me an improved outline for my article targeting that keyword. Now say write the full article. Make sure to give a concise TLDR at the be beginning of the article that gives everything away immediately before going deeper in the article. Make sure you're using chunking so it's easily readable. ChatGPT will write your full article with a nice TLDR right there. This is one Of my favorite posts on Reddit, how adding TLDR boosted my conversions by 33%. This person added a short 2 to 3 sentence summary at the top, giving the main points right away. Again, boosted conversions by 33%...

People think ChatGPT uses your prompt to search the web. That's not how it works at all. Go to the URL of your chat. Copy the part that comes after for slash C, right? Click inspect. Go to the network tab, paste in the part of the URL that you copied. Hit refresh fresh, click on the orange brackets with your code. Go to the response tab, search the response tab for queries. You will see that ChatGPT broke up your prompt into different things that it searched. These are exactly what ChatGPT went to the web to search. Copy one of the search terms, search it in Google. Click into the top 3 articles. Use the detailed Chrome extension. Go to headings, click copy. This will allow you to copy all the headings on the page. Go back to ChatGPT. We paste the headings for the top 3 results. Say to ChatGPT, my keyword is insert the previous search term. Those are the headings for the current top 3 results on Google for that keyword. Use the best of everything to give me an improved outline for my article targeting that keyword. Now say write the full article. Make sure to give a concise TLDR at the be beginning of the article that gives everything away immediately before going deeper in the article. Make sure you're using chunking so it's easily readable. ChatGPT will write your full article with a nice TLDR right there. This is one Of my favorite posts on Reddit, how adding TLDR boosted my conversions by 33%. This person added a short 2 to 3 sentence summary at the top, giving the main points right away. Again, boosted conversions by 33%. The last prompt for ChatGPT, say, give me the page title, meta description, and URL slug. Make sure the meta description reads confidently. You get all your SEO metadata right there. Take this article, add your own experience, your own pictures, proof read it, remove em dashes, remove ChatGPT buzzwords. I have this article on my site, how to humanize ChatGPT content. Remove these buzzwords. You can also use the custom instructions. Write like a human. Keep it professional but conversational. Don't use em dashes or buzzwords like streamlined. Avoid sounding like a press release. Be clear, direct, and natural like you're writing to a smart friend. Now put the article on your site. You're almost done. Go to Google Search Console. Go to search results, toggle on average position, click on pages, sort by position like this. Link to your new article from 2 to 3 of your existing ranking articles. Once all of this is done, go submit the URL into Google Search Console. In the top bar, click request indexing to request that Google indexes your new article. That's how to make content that ChatGPT uses that also pleases users of your site. Learn my exact method of doing search engine optimization that gets paying customers, users And warm leads, pages that get recommended by AI, pages that show No. 1 for your target keyword for years and years and years. Learn my method at compactkeywords. Com.

How to Use ChatGPT for SEO Content That Ranks, Converts, and Gets Indexed Faster First: See What ChatGPT Searches 1. Open your ChatGPT chat URL. 2... The workflow uses headings from current top Google results to ask ChatGPT for an improved article outline for the target query. The creator recommends linking a new article from two or three existing ranking articles found in Google Search Console. Main topics: AI-readable content / TLDR, AI visibility / ChatGPT retrieval queries, Content outlines / competitor headings, Internal linking / GSC, Risk/avoid / AI-written articles.

How to Use ChatGPT for SEO Content That Ranks, Converts, and Gets Indexed Faster First: See What ChatGPT Searches 1. Open your ChatGPT chat URL. 2. Copy everything after `/c/`. 3. Right-click the page and choose Inspect. 4. Open the Network tab. 5. Paste the copied string into the Network filter. 6. Refresh the page. 7. Click the Request with orange brackets. 8. Open Response and search for Queries. These queries show how ChatGPT broke up your prompt and what it searched. Second: Check Google Results 1. Copy one ChatGPT search query. 2. Search it on Google. 3. Open the top three results. 4. Use the Detailed Chrome extension. 5. Go to Headings and click Copy for each page. Third: Create a Better Outline Paste all headings into ChatGPT and say: > My keyword is [earlier ChatGPT search query]. > These are the headings from the top three Google results. > Create an improved outline using the best of everything. Fourth: Write the Article Then prompt ChatGPT: > Write the full article. > Start with a short TLDR that gives the main points immediately. > Use clear sections and short paragraphs. Keep the TLDR to 2–3 sentences at the top. Fifth: Get SEO Metadata Ask ChatGPT: > Give me the page title, meta description, and URL slug. > Make the meta description confident. Sixth: Humanize Before Publishing Add your own experience and images. Proofread carefully. Remove em dashes and AI buzzwords. Rewrite anything that sounds generic or promotional. Optional custom instruction style: Professional but conversational Clear, direct, and natural No emdashes or buzzwords. Don’t sound like a press release. Seventh: Publish and Index 1. Publish the article. 2. Open Google Search Console. 3. Go to Search Results and enable Average Position. 4. Sort Pages by position. 5. Link to the new article from 2-3 existing ranking pages. 6. Paste the new URL into the top bar and click Request Indexing. Get my full method at compactkeywords.com #searchengineoptimization #generativeengineoptimization #seotips #answerengineoptimization


Google just announced brand agents. If you have any kind of business, it's really important that you understand what this is. This is Google's latest attempt to keep people from visiting your website. That's right. Google does not want to send people to your website. It wants to keep them on Google search. The more time people spend on Google, the more ads they click and the more money Google makes. Now I'm sure they also believe that it'll be a better user experience if users don't have to hop around from website to website and can just accomplish everything they need right on the search results page. And that very well might be true. But let's be honest about the incentives here. So what is Brand Agent? Well, it's an agent that users can chat with directly in Google's search results that understands your brand and acts as a representative of it. It's currently only available to retailers, but my guess is this is coming to service based businesses soon as well. Assuming you already have your products set up in Google Merchant Center, you might already have a brand agent in Google search results. To check, just Google your business name. If you see a panel on the right side representing your business, look for a chat option. If you see that Brand Agent is already enabled for your brand, go ahead and chat with it and see if the information is accurate. If you don't see a Chat button, look for a claim, this brand button, that means your brand hasn't been claimed yet and you'll need to claim it...

Google just announced brand agents. If you have any kind of business, it's really important that you understand what this is. This is Google's latest attempt to keep people from visiting your website. That's right. Google does not want to send people to your website. It wants to keep them on Google search. The more time people spend on Google, the more ads they click and the more money Google makes. Now I'm sure they also believe that it'll be a better user experience if users don't have to hop around from website to website and can just accomplish everything they need right on the search results page. And that very well might be true. But let's be honest about the incentives here. So what is Brand Agent? Well, it's an agent that users can chat with directly in Google's search results that understands your brand and acts as a representative of it. It's currently only available to retailers, but my guess is this is coming to service based businesses soon as well. Assuming you already have your products set up in Google Merchant Center, you might already have a brand agent in Google search results. To check, just Google your business name. If you see a panel on the right side representing your business, look for a chat option. If you see that Brand Agent is already enabled for your brand, go ahead and chat with it and see if the information is accurate. If you don't see a Chat button, look for a claim, this brand button, that means your brand hasn't been claimed yet and you'll need to claim it. If you don't see a knowledge panel for your brand on the right side of Google search, it means you'll need to build more authority in Google before it recognizes your brand. Currently, these brand agents are fairly simple. They're just using data from your website and product fee. But pretty soon Google is going to start allowing you to provide all kinds of documentation to help train your brand agent, things like brand guidelines and sizing guides. To make sure your brand agent is set up correctly, you'll want to log into Google Merchant Center and then under the marketing tab, look for Brand Agent. 2026 will be the year of agentic commerce and there's gonna be big opportunities for early adopters. Early adopters, for early adopters.

How To Set Up Google Brand Agents – Google's latest move to keep people OFF your website. Here's how to check if yours is already live 👀 #GoogleBrandAgents #Ecommerce... The source says Google Brand Agent lets users chat with a brand representative in search results and is currently available to retailers. The source says Brand Agent setup should be checked in Google Merchant Center under the Marketing tab. The source recommends checking Google search for a brand panel, Brand Agent chat option, and claim control before trusting the agent's information...

How To Set Up Google Brand Agents – Google's latest move to keep people OFF your website. Here's how to check if yours is already live 👀 #GoogleBrandAgents #Ecommerce #MarketingTips #SEO

Agentic commerce / brand documentation
Agentic commerce / Google Brand Agent
Brand Agent / knowledge panel setup
Google Merchant Center / brand control


I cannot stress enough how important it is that you So many people do this, and it is one of the biggest SEO mistakes that you can make on your entire site. When you set your product to draft or archived without doing anything else with it, the page is gone, the URL doesn't work anymore, and what you're telling search engines is that your site gives the poor user experience and that it's no longer relevant to the searches that that product would have ranked for. This is the absolute worst thing you can do, because any SEO benefits that page might have, whether it's rankings, topical authority, internal links, are all just being screwed up and thrown out the window. What you actually want to do is redirect that traffic somewhere else and tell search engines that's where they should with the rankings, traffic, authority, whatever it might have built up. When you set your product pages to draft or archived without doing anything else with them first, you're effectively cutting off all of that traffic right at the source.

One of the biggest e-commerce SEO mistakes you can make, tbh. If you’re hiding product pages on your e-commerce website, you need to make sure you don’t harm your potential to... Archiving or drafting product pages without handling the URL can waste rankings, topical authority, internal links, and traffic. Removing product pages without a redirect or alternative destination is framed as a poor user experience signal and SEO mistake. Main topics: Discontinued product URLs, Product archive SEO risk.

One of the biggest e-commerce SEO mistakes you can make, tbh. If you’re hiding product pages on your e-commerce website, you need to make sure you don’t harm your potential to rank on Google or AI search engines with this! #ecommercetips #ecommerceseo #ecommercemarketing

Discontinued product URLs
Product archive SEO risk


Please listen. This is the opportunity of a lifetime. ChatGPT is experimenting with advertising in their free subscription. I'm old enough to remember when Google started running ads. For a few years you could get warm leads for pennies. I also remember when Facebook launched ads. They had so many eyeballs, so few advertisers that it cost nothing to get clients for the first few years. Corporate advertisers don't move fast on new things. They take six months to plan, six months to test before they go in heavy. Right now ChatGPT almost has 1 billion users a week. If they start running ads, they will have a lot of eyeballs. Not so many advertisers until the corporates come in. There will be a window of opportunity to win customers very cheaply if you jump on it, by the way. ChatGPT ads only on the free tier. 95% of ChatGPT's 800 million weekly active users are on the free tier. I wish I had been more bullish when Google and Facebook launched ads. I didn't recognize how unique the moment was. I also didn't realize how fleeting it would be when ChatGPT launches ads. I'm going to seize the day. I'd encourage you to be ready to do the same. Be ready for background this is when Elon bought Twitter. The major advertisers left. X just relaunched their ad platform. Here's one of my campaigns. I got 7 million impressions for $4. This was summer 2023. ChatGPT hasn't announced how you can become an advertiser yet just that they are experimenting with ads. They say we will have more to share as we learn from early use and feedback...

Please listen. This is the opportunity of a lifetime. ChatGPT is experimenting with advertising in their free subscription. I'm old enough to remember when Google started running ads. For a few years you could get warm leads for pennies. I also remember when Facebook launched ads. They had so many eyeballs, so few advertisers that it cost nothing to get clients for the first few years. Corporate advertisers don't move fast on new things. They take six months to plan, six months to test before they go in heavy. Right now ChatGPT almost has 1 billion users a week. If they start running ads, they will have a lot of eyeballs. Not so many advertisers until the corporates come in. There will be a window of opportunity to win customers very cheaply if you jump on it, by the way. ChatGPT ads only on the free tier. 95% of ChatGPT's 800 million weekly active users are on the free tier. I wish I had been more bullish when Google and Facebook launched ads. I didn't recognize how unique the moment was. I also didn't realize how fleeting it would be when ChatGPT launches ads. I'm going to seize the day. I'd encourage you to be ready to do the same. Be ready for background this is when Elon bought Twitter. The major advertisers left. X just relaunched their ad platform. Here's one of my campaigns. I got 7 million impressions for $4. This was summer 2023. ChatGPT hasn't announced how you can become an advertiser yet just that they are experimenting with ads. They say we will have more to share as we learn from early use and feedback. As soon as OpenAI announces how to participate, I will be making videos about it.

Please listen. This is the opportunity of a lifetime. “ChatGPT is experimenting with advertising in their free subscription... The creator predicts early ChatGPT ads may be underpriced because corporate advertisers tend to move slowly into new ad channels. Main topics: AI ads / early-channel arbitrage, Risk/avoid / speculative ad claims.

Please listen. This is the opportunity of a lifetime.  “ChatGPT is experimenting with advertising in their free subscription. I'm old enough to remember when Google started running Ads. For a few years, you could get warm leads for pennies. I also remember when Facebook launched Ads. They had so many eyeballs, so few advertisers, that it costs nothing to get clients for the first few years. Corporate advertisers don't move fast on new things. They take six months to plan, six months to test before they go in heavy. Right now ChatGPT almost has a billion users a week. If they start running Ads, they will have a lot of eyeballs, and not so many advertisers until the corporates come in. There will be a window of opportunity to win customers very cheaply if you jump on it.” By the way, ChatGPT ads is only on the free tier. 95% of ChatGPT’s 800 million weekly active users are on the free tier.  “I wish I had been more bullish when Google and Facebook launched Ads. I didn't recognize how unique the moment was. I also didn't realize how fleeting it would be. When ChatGPT launches Ads I'm going to seize the day, I'd encourage you to be ready to do the same.”  Be ready. ChatGPT hasn't announced how you can become an advertiser yet, just that they are experimenting with Ads. They say “We will have more to share as we learn from early use and feedback.” As soon as OpenAI announces how to participate, I will be making videos about it. #chatgpt #performancemarketing #digitalmarketing #mediabuying

AI ads / early-channel arbitrage
Risk/avoid / speculative ad claims


This week in the AI space, there was quite big news. Apple announced that they had signed an agreement with Google to use Gemini as the backup and the foundation of their new Siri, which is coming up later this year. Now, this is massive news. What is happening over here is that apple have told the market that they believe that the AI capabilities from Google are better than OpenAI. As a result, two things happened. No. 1, the share price of Alphabet, which is the holding company of Google, shot up quite a lot. The second thing is that OpenAI have now started to panic and they're starting to realise that they have to start up in their game. What has happened later on the week is that OpenAI announced that they are starting to roll out advertising and they're going to start rolling it out quite aggressively. Now, what I personally think that the improvements in the AI is just great for the consumer. Everyone is trying to up their game to get better than each other. And as we've seen in the past 12 months, AI just becomes better and better. Let me know your thoughts.

Apple will use Google’s Gemini to run the new AI-powered Siri. When A...


If you follow SEO or GEO advice at all, you've probably heard that FAQs or frequently asked questions can be very effective. And it's true they can be, but not for the reasons most people think. I often joke that half of the SEO agencies out there offering GEO now are just slapping extra FAQs on all your pages. Let's talk about whether this is a good idea and how you can be doing it effectively. Before we talk about large language models, let's just talk about traditional search engines. I think it's actually a misconception that search engines like FAQs, search engines like the question answer format because it mirrors how people search. In other words, search engines just like it. When your titles or headings match the words people are typing into the search bar and people tend to search for questions, this makes it easy for the search engine to tell that your content is relevant to their query. So it's not that the search engine likes FAQs. The FAQ section on your page is just an excuse to list a bunch of questions as headings followed by an answer. And this can be effective if the question you're trying to rank for isn't very competitive. However, it will always be more effective to target that question with its own page. In other words, if you have the question in an FAQ section at the bottom of one of your pages and your competitor creates A standalone page answering that same question, assuming you and your competitor have similar authority with Google, your competitor is going to outrank you for that question...

If you follow SEO or GEO advice at all, you've probably heard that FAQs or frequently asked questions can be very effective. And it's true they can be, but not for the reasons most people think. I often joke that half of the SEO agencies out there offering GEO now are just slapping extra FAQs on all your pages. Let's talk about whether this is a good idea and how you can be doing it effectively. Before we talk about large language models, let's just talk about traditional search engines. I think it's actually a misconception that search engines like FAQs, search engines like the question answer format because it mirrors how people search. In other words, search engines just like it. When your titles or headings match the words people are typing into the search bar and people tend to search for questions, this makes it easy for the search engine to tell that your content is relevant to their query. So it's not that the search engine likes FAQs. The FAQ section on your page is just an excuse to list a bunch of questions as headings followed by an answer. And this can be effective if the question you're trying to rank for isn't very competitive. However, it will always be more effective to target that question with its own page. In other words, if you have the question in an FAQ section at the bottom of one of your pages and your competitor creates A standalone page answering that same question, assuming you and your competitor have similar authority with Google, your competitor is going to outrank you for that question. Now sometimes adding an FAQ is just the best way to include important information on the page and there's nothing wrong with that. But if you're trying to rank for that specific question, consider whether this question is less competitive than the title of the page you're adding the FAQ to. If not, you should consider making a separate page with that question as the title. One thing that has never made sense for traditional search is a standalone FAQ page. This is a page where the title is something like FAQs or frequently asked questions. These pages almost never receive any search traffic because no one's going to Google and searching frequently asked questions. This is where large language models are different. Large language models love FAQ pages. This is one of their favourite ways to dive deeper on a topic or on your brand. If ChatGPT or Google's AI mode already knows about your website based on its primary bias or discovers your website based on a preliminary search, it will often visit your FAQ page. Unlike a traditional search engine, it's happy to look through a long list of questions on a single page. So while I never used to care about FAQ pages at all, it's now one of the first things We do for our clients, we build an extensive FAQ page on their brand with 20, 30, 40 questions. And then we'll sometimes build out secondary FAQ pages on each product or service. And when possible, I tried to avoid putting the answers in an accordion. Crawlers can't reliably open your accordion, so it's best if the text is rendered directly on the page. This is the No. 6 AI search factor from Kevin Indigs Growth Memo newsletter. I recommend going back and watching No. 1. We have five more to go.

SEO agencies are just slapping FAQs everywhere now. Here's why that's lazy AND why it sometimes works anyway 👀 #SEO #AISearch #GEO #MarketingTips The source says LLMs may visit FAQ pages to learn more about a brand or topic after finding the site through search or prior knowledge. For traditional SEO, a standalone page targeting a specific question can outrank an FAQ entry when both sites have similar authority. The creator warns that crawlers cannot reliably open accordion answers, so important FAQ text should be rendered directly on the page. Main topics: FAQ pages / AI search, FAQ vs standalone pages, Technical content rendering / accordions.


Digg just relaunched. It's the biggest opportunity for SEO slap you've ever seen. Usernames like Harry Potter are available. Many popular communities are up for grabs. No one has created a Pokemon cards community. Digg has an SEO domain authority of 92 out of 100. That's almost as high as you can get. You have to understand, Digg can rank on Google for anything. It's not every day that a domain authority 92 site relaunches with a fresh slate. This is crazy. Right now, Reddit ranks on Google for 693 million keywords. It's 2 billion clicks a month from Google. Digg can be the next Reddit. And if you know internet history, Digg actually came before Reddit. It's even relaunching with one of the co founders of Reddit, Alexis Ohanian. Someone just texted me, I have 30 communities on Digg. One account can only create two communities. This person has at least 15 usernames. This is a thread on Digg of some of the crazy usernames people have gotten. Picard, criminal, UNO. This is crazy. Someone got the username stress. Single word. Usernames are up for grabs. And like I said, Digg can rank on Google for anything. If you know anything about search engine optimization, Digg is giving follow back links. He passed link juice with a 92 domain authority site. Imagine creating one of the biggest subreddits on Reddit. You can do that with Digg. This is an absolutely insane opportunity.

Digg just relaunched. It's the biggest opportunity for SEO slop you've ever seen. Usernames like Harry Potter are available. Many popular communities are up for grabs... The clip promotes capturing Digg communities and usernames to exploit a high-authority relaunch for SEO links and rankings. Main topics: Risk/avoid / parasitic SEO.

Digg just relaunched. It's the biggest opportunity for SEO slop you've ever seen. Usernames like Harry Potter are available. Many popular communities are up for grabs.  No one has created a Pokemon cards community. Digg has an SEO domain authority of 92 out of 100. That's almost as high as you can get. You have to understand, Digg can rank on Google for anything.  It's not every day that a Domain Authority 92 site relaunches with a fresh slate. This is crazy. Right now Reddit ranks on Google for 693 million keywords.  It gets 2 billion clicks a month from Google.  Digg can be the next Reddit. And if you know internet history, Digg actually came before Reddit. It's even relaunching with one of the co founders of Reddit, Alexis Ohanian.  Someone just texted me, I have 30 communities on Digg. One account can only create two communities. This person has at least 15 usernames. This is a thread on Digg of some of the crazy usernames people have gotten. Picard, Criminal, Uno. This is crazy. Someone got the username Stress. Single word usernames are up for grabs. And like I said, Digg can rank on Google for anything. If you know anything about search engine optimization, Digg is giving follow backlinks. They pass link juice with a 92 domain authority site. Imagine creating one of the biggest subreddits on Reddit.  You can do that with Digg. This is an absolutely insane opportunity. #searchengineoptimization #seo #parasiteseo #digitalmarketing


If you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated in the last 12 months. And that is true, but just consider that most of the content people are interested in has probably been updated in the last 12 months. I think it's also important to consider that 30% of all the content ChatGPT sites has not been updated at all in the last year. Also, how does a large language model know that content is fresh? Let's talk about that and when you should actually care. My friend Dave Davies recently shared something really interesting in Marie Haynes search bar. By inspecting the page source code while using ChatGPT. He found that ChatGPT actually passes a relevancy parameter to the web tool whenever it performs a search. What this means is that for some searches, ChatGPT will limit the results to pages that have been updated or published within a certain time frame. So how does ChatGPT know when a page has been published or updated? It just looks for a date on the page, at least right now. It's incredibly easy to trick ChatGPT. Just put the year in the title or a published date somewhere. At the top of the article. Google is a bit more sophisticated. It typically won't re evaluate a page unless you make some changes to the content...

If you've been following GEO advice at all, you've probably heard that large language models love fresh content. You need to update your content constantly, so ChatGPT will cite it. And there is some truth to this, but it's much more nuanced than people typically present it. You may have heard stats like 70% of the content that ChatGPT sites was updated in the last 12 months. And that is true, but just consider that most of the content people are interested in has probably been updated in the last 12 months. I think it's also important to consider that 30% of all the content ChatGPT sites has not been updated at all in the last year. Also, how does a large language model know that content is fresh? Let's talk about that and when you should actually care. My friend Dave Davies recently shared something really interesting in Marie Haynes search bar. By inspecting the page source code while using ChatGPT. He found that ChatGPT actually passes a relevancy parameter to the web tool whenever it performs a search. What this means is that for some searches, ChatGPT will limit the results to pages that have been updated or published within a certain time frame. So how does ChatGPT know when a page has been published or updated? It just looks for a date on the page, at least right now. It's incredibly easy to trick ChatGPT. Just put the year in the title or a published date somewhere. At the top of the article. Google is a bit more sophisticated. It typically won't re evaluate a page unless you make some changes to the content. However, we found that just adding or changing a few sentences is usually enough, so whenever it makes sense. I do recommend updating important pieces of content once per year, including the year in the title. For your most important pages, you might consider updating them every three months. However, don't fall into the trap of thinking that your pages need to be recently updated to be cited by large language models. Some information really just doesn't change that often, and there's plenty of pages that are years old to get cited frequently. One of the biggest misnomers is Reddit. When people see how frequently large language models site Reddit, they typically start logging onto Reddit and posting on recent threads. And there's nothing wrong with this. I think being active on Reddit is worth it for its own sake. But if you look at the threads that large language models are actually citing from Reddit, almost all of them are more than six months old, and most of them are more than one year old. You'll have a much bigger impact on a large English model by posting to the 20 most cited threads than you will by posting 2,000 comments on brand new threads. This was the No. 7 AI. Search factor from Kevin Indigo's growth memo. I recommend going back and watching number one. We have four more to go.

ChatGPT doesn't know if your content is fresh. It just looks for a date on the page. Here's what actually matters 👇 #GEO #chatgpthack #SEO #AISearch The source says ChatGPT may pass a relevancy time parameter to web search and can infer freshness from dates visible on the page. The creator recommends annual updates for important content and possible quarterly updates for the most important pages, while noting many stable topics do not need constant... The creator says older Reddit threads already cited by LLMs may matter more for visibility than many comments on new threads...

AI retrieval / date signals
Content freshness / AI citations
Content refresh cadence
Reddit / AI citations


Let's talk about how to structure your content so it shows up in AI search. This is important if you want to be recommended by ChatGPT or show up in Google's AI mode. There's a certain way that these large language models like to see content structured on a page. I just wanna go over a few simple things that you can do to maximise the chance that the content on your page is not just found, but also cited. And this is how you can influence the response from chat, G, B, t or Google's AI. I actually think the best guide online for structuring your content for AI search is the one that Microsoft put out. Just go to Google and type Microsoft's guide for optimizing for AI search. Or I guess you could go to Bing. It is Microsoft. And what you'll find as you read through this guide is it's actually pretty similar to the advice that we've had for SEO for a while. However, don't let that trick you into thinking that nothing has changed. Showing up in AI search does include some factors that didn't apply to traditional SEO. And many of the factors that are shared with traditional SEO are much more important for AI search. So let's go ahead and run through the most important factors when structuring your content for AI search. The most important is going to be your heading tags. You need one H1 at the top of your page, this is the title and then each section needs an H2 and if you have sub sections, those should be h threes and h fours and so on...

Let's talk about how to structure your content so it shows up in AI search.

This is important if you want to be recommended by ChatGPT or show up in Google's AI mode.

There's a certain way that these large language models like to see content structured on a page.

I just wanna go over a few simple things that you can do to maximise the chance that the content on your page is not just found, but also cited.

And this is how you can influence the response from chat, G, B, t or Google's AI.

I actually think the best guide online for structuring your content for AI search is the one that Microsoft put out.

Just go to Google and type Microsoft's guide for optimizing for AI search.

Or I guess you could go to Bing.

It is Microsoft.

And what you'll find as you read through this guide is it's actually pretty similar to the advice that we've had for SEO for a while.

However, don't let that trick you into thinking that nothing has changed.

Showing up in AI search does include some factors that didn't apply to traditional SEO.

And many of the factors that are shared with traditional SEO are much more important for AI search.

So let's go ahead and run through the most important factors when structuring your content for AI search.

The most important is going to be your heading tags.

You need one H1 at the top of your page, this is the title and then each section needs an H2 and if you have sub sections, those should be h threes and h fours and so on.

Each heading should include the terms you're trying to rank for or the terms someone is likely to search for when looking for the content in the respective section.

Large language models really seem to like headings that are framed as questions.

If you can't naturally frame your headings as questions, you can always include an FAQ on the page and you wanna make sure the first sentence in each section directly addresses the heading.

So if your heading is what is the cost of pool maintenance in Dallas, Texas?

The first sentence of that section might be the average cost of pool maintenance in Dallas, Texas is $300 a month.

You wanna make it as easy as possible for the large language model to retrieve the answer they're looking for.

Now of course, if you're trying to get the large language model to ultimately recommend your brand, you also want to find a natural way to position your brand as the solution to their problem.

And it's important to mention your brand by name.

Don't just say we or our, say your brand's name.

Once you've addressed the heading with that first sentence, you then want to back up that claim with as many facts as possible.

Try to come up with three to five facts or data points that back up that claim.

And this is something that's specific to large language models.

You really can't overdo it.

More numbers, data points, facts, quotes you can provide to back up that claim, the more likely the large language model is to trust and cite it.

And if the ultimate goal is to get the large language model to recommend your brand, I recommend doing this for yourself.

At the top of the article, mention how your brand is a solution to this problem.

And then back it up with any numbers, figures, testimonials that you can without making the intro sound like a sales letter for your company.

It can be a hard needle to thread, but pick two or three data points that you can share naturally in that opening.

Also, large language models love lists and tables.

So anytime you're presenting a list of something, put it into a bulleted format.

Anytime you can justify doing some kind of comparison, put it into a table.

Elements like these are much more likely to be cited.

This is the No.

5 AI search factor from Kevin Index Growth Memo Newsletter.

I recommend going back and watching No.

1.

We have six more to go.

Want ChatGPT to cite YOUR website? Structure matters more than you think. Headings as questions, first sentence = direct answer, then back it up with data... For AI search, the source recommends a clear heading hierarchy: one H1, H2 sections, and H3/H4 subsections with relevant search terms. The source recommends framing headings as questions when natural, with FAQ sections as a fallback when question headings do not fit. The first sentence under each heading should directly answer that heading so the LLM can retrieve the needed answer more easily...

Want ChatGPT to cite YOUR website? Structure matters more than you think. Headings as questions, first sentence = direct answer, then back it up with data. #AIsearch #SEO #ChatGPT #ContentTips

AI content structure / question headings


One of the most common reasons why e commerce websites don't perform well is that their checkout process is far too complicated. Take a look at this video below that shows why some e commerce websites just don't perform well. Hey, just that thanks. You sure? Yeah username Nick m nope nm 1983. No, I um, zandy pops. Sorry zandy pops. No okay, don't worry I'll help. What's your post code? Oh, it's a G U 7 4 9 Z t welcome back Nick forever. Oh, okay. Please listen carefully to this bread license agreement before continuing with your purchase of a loaf of bread if you do not blah blah blah you also agree not to use any bread based product for any purposes prohibited by United Kingdom law including without limitation design, development, manufacture of missile, chemical, nuclear or biological weapons. Tick I'm afraid you've timed out. What? Sorry. Hello? Excuse. Oh yeah. Hey, just one lift sir. Yeah, we just what's your username? It's Nick forever but No. 4 not the gotcha. Yeah okay. I'm just gonna check that you're a real person. Could you say that for me? That's not even a word okay, how about this one? You know what? Forget it or this one. Hey, Harry Potter nice you're in great. I'm in £8 85 it's supposed to be ￡98 plus express delivery. What's that? Oh, well it's express delivery. It's fast. So there's um standard a standard standard delivery that's £4 99 why bread insurance You didn't untake the don't decline bread insurance option. You know what? I think I'll risk it. It is quite close to the sell by date. Don't care. 98 pence it is...

One of the most common reasons why e commerce websites don't perform well is that their checkout process is far too complicated. Take a look at this video below that shows why some e commerce websites just don't perform well. Hey, just that thanks. You sure?

Yeah username Nick m nope nm 1983. No, I um, zandy pops. Sorry zandy pops. No okay, don't worry I'll help.

What's your post code? Oh, it's a G U 7 4 9 Z t welcome back Nick forever. Oh, okay. Please listen carefully to this bread license agreement before continuing with your purchase of a loaf of bread if you do not blah blah blah you also agree not to use any bread based product for any purposes prohibited by United Kingdom law including without limitation design, development, manufacture of missile, chemical, nuclear or biological weapons.

Tick I'm afraid you've timed out. What? Sorry. Hello?

Excuse. Oh yeah. Hey, just one lift sir. Yeah, we just what's your username?

It's Nick forever but No. 4 not the gotcha. Yeah okay. I'm just gonna check that you're a real person.

Could you say that for me? That's not even a word okay, how about this one? You know what? Forget it or this one.

Hey, Harry Potter nice you're in great. I'm in £8 85 it's supposed to be ￡98 plus express delivery. What's that? Oh, well it's express delivery.

It's fast. So there's um standard a standard standard delivery that's £4 99 why bread insurance You didn't untake the don't decline bread insurance option. You know what? I think I'll risk it.

It is quite close to the sell by date. Don't care. 98 pence it is. If you want to put back in five business days, it'll be ready for your collection.

Well, I need it now, obviously. Oh, okay. You want the take home today price now? That's £3 27.

You know what? I'm gonna go come back soon. I won't. Now this video resonates with me and I'm sure it resonates with you as well.

There are so many times that I've been onto an e commerce website. I see a great product at the right price and I just want to check out. But the process to just buy the product is so damn impossible that I just leave the website. If you want your e commerce website to perform well, think about how a e commerce should work for you.

Think about the problems that you've had with other e commerce websites and just make it easier for a person to check out. By doing so, your conversion rates will increase and people will come again to buy from you.

Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior. Main topics: Ecommerce conversion and feed readiness.

Many ecommerce websites fail because their checkout is too complicate...


You know that if you add dash AI to your Google search query, it will not trigger the AI result. Hey, Google, why are tomatoes red? You get this AI overview. But watch this, boom, no more AI results. You just get the regular. This is like called a rich snippet and AI gone from the results.

AI search and answer-engine work needs concrete tactics for discoverability, citation, skills, and query-surface behavior. Main topics: AI and answer-engine search tactics.

Useful Google tip: If you don’t want the planet burn down, and you’re...


Ads are coming to ChatGPT, posted less than an hour ago. In the coming weeks, we plan to start testing ads in ChatGPT free and go tiers. We're sharing our principles early on how we'll approach ads. Guided by user trust and transparency first as we work to make AI accessible to everyone. Responses in ChatGPT will not be influenced by ads. Ads are always separate and clearly labeled. Your conversations are private from advertisers. Plus, Pro, Business and enterprise tiers will not have ads. It says ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate. This means if you're doing organic marketing to influence ChatGPT, this will still work. Like OpenAI said, conversations are private from advertisers. There will be personalization for ads, but you can turn it off. So if you've been using ChatGPT free, expect to see some ads in the coming weeks.

Ads are coming to ChatGPT. Posted less than an hour ago. “In the coming weeks, we plan to start testing ads in ChatGPT free and Go tiers... The source cites ChatGPT ad principles saying responses are not influenced by ads and ads are separate and clearly labeled. The source says ChatGPT conversations are private from advertisers and ad personalization can be turned off. Main topics: ChatGPT ads / organic separation, Privacy / ad personalization.

Ads are coming to ChatGPT.  Posted less than an hour ago.  “In the coming weeks, we plan to start testing ads in ChatGPT free and Go tiers.  We're sharing our principles early on how we'll approach ads guided by user trust and transparency first as we work to make AI accessible to everyone. Responses in ChatGPT will not be influenced by ads.  Ads are always separate and clearly labeled.  Your conversations are private from advertisers.  Plus, pro, business, and enterprise tiers will not have ads. Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate.” So this means if you're doing organic marketing to influence ChatGPT, this will still work. Like OpenAI said, “Conversations are private from advertisers.  There will be personalization for ads, but you can turn it off.” So if you've been using ChatGPT free, expect to see some ads in the coming weeks. #chatgpt #artificialintelligence #performancemarketing #digitalmarketing

ChatGPT ads / organic separation
Privacy / ad personalization


Ads are coming to the ChatGPT free tier. It's going to be a ridiculous opportunity for advertisers. In the coming weeks, we plan to start testing ads in ChatGPT free and go tiers. Every time a major platform has launched ads, the arbitrage opportunities have been insane right at the beginning. Ads are completely underpriced. This is going to be an insane gold mine. We will hear ridiculous stories. This is going to be huge.

Ads are coming to the ChatGPT free tier. It's going to be a ridiculous opportunity for advertisers. “In the coming weeks, we plan to start testing ads in ChatGPT free and go... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Ads are coming to the ChatGPT free tier. It's going to be a ridiculous opportunity for advertisers. “In the coming weeks, we plan to start testing ads in ChatGPT free and go tiers.” Every time a major platform has launched ads, the arbitrage opportunities have been insane. Right at the beginning, ads are completely underpriced. This is going to be an insane gold mine. We will hear ridiculous stories. This is going to be huge. #chatgpt #performancemarketing #digitalmarketing #mediabuying


One thing that more people need to know about SEO In 2026 is that blogging is often a complete waste of your time. blog post that ranks no.1 for something that's searched 1,000 times a day, and you still wouldn't get any traffic because ChatGPT and Google's ai Answers are giving them all of that information directly in search results. And if the answer is already on the screen, then they've got absolutely no reason to click through blog post. position 1 ranking is just a vanity metric. It's not gonna any traffic, and it's not gonna lead to any sales, anything you can monetize at all. The only websites I haven't seen affected by this shift are ones who have effectively adapted their strategy. Where blog posts are effective in 2026 is in helping to boost your topical authority and giving search engines more information on what your website is about, what you offer, who you serve. But if you publish those blog posts without pages that target transactional or commercial searches that search engines can't meet So we're talking product pages, categories, service pages, your SEO strategy is not gonna cut it And I guarantee that you're already seeing a drop in rankings that's just gonna continue. don't know what to focus on instead, leave me a comment telling me what you've been focusing on, industry is, and I'll try and help you figure it out.

The one thing SEO specialists want you to know about how improve your website SEO in 2026. If you want to rank higher on Google, or improve your AI search optimisation, you... Informational blog posts can lose traffic when ChatGPT and Google AI answers satisfy users directly in search results. SEO strategy needs product, category, and service pages for commercial or transactional searches that AI answers cannot fully satisfy. Main topics: Commercial SEO pages, Informational blog traffic.

The one thing SEO specialists want you to know about how improve your website SEO in 2026. If you want to rank higher on Google, or improve your AI search optimisation, you need to stop following outdated SEO practices. Tbf, even before ChatGPT SEO was a thing, this strategy was on it's way out 👀   #websiteseo #improveseowebsite #rankongoogle #websiteseostrategy #aisearchoptimization

Commercial SEO pages
Informational blog traffic


if you want your website to have a high conversion rate and you also want to increase your SEO rankings you need a fast loading website there have been many studies and time and time again the data shows that a website that loads faster gets high conversion rates the reasons are obvious there's less friction people can see what they want straight away and it just sends a good signal to people with regards to SEO results Google have told us and they continue to tell us that websites with good Core Web Vitals and that load faster they give preference to Google want to give people a good user experience so obviously websites that load faster they want to put on top of the list now I've been using a plugin for a long time that dramatically increases the speed of my clients websites it's called WP Rocket WP Rocket is a premium WordPress plugin and it increases the performance and the site speed dramatically it does a whole lot of great things in the background it does caching it does file optimization and database cleanups and a whole lot more the best thing is you need very little technical know how how to do it all you have to do is install the plugin and follow one or two steps and you going to see so much of a dramatic change in your website if you want to try WP Rocket I've put in my affiliate link below go give it a try and you'll be amazed at what it can do for your website.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

Improve your Google PageSpeed score and WordPress site with WP Rocket...


The other day there was an article in the Wall Street Journal and they said that they estimate that the services for AEO and SEO is going to grow from the current $88 billion to $171 billion annually by 2030. Now again, I've been in the SEO industry for a long time and every single month for all the years there's an article or people are saying SEO is dead, people don't need SEO, no one uses SEO, blah, blah, blah and all this nonsense. I'm here to tell you that people use SEO. The top companies invest in SEO because they understand what SEO can do for the business. Now, obviously with people moving more to AEO and large language models, SEO is more important and vital than ever before. If you're serious about growing your company, you have to start investing in SEO now with a proper service provider. If you want an SEO audit or you need help with SEO. Drop a comment below or send me a DM.

SEO and AEO planning should separate market-size signals from hype so strategy is based on observable demand and budget movement. Main topics: SEO and AEO market trend validation.

SEO is not dead. In fact, demand has never been higher. The global SE...


I think this is the final nail in the coffin for ChatGPT. Did you see the news that Google just secured the apple deal with Siri? So Gemini is going to power Siri, finally making Siri a good application that you actually get good answers from. Google already has the Android Market. Now they're gonna have apple as well. It's like all the devices in the world. So how is ChatGPT gonna compete? There's like no way. They're hemorrhaging money. ChatGPT is blowing through all their investor funds. They're barely making any revenue. And on the other hand, Google is having 100 billion dollar revenue quarters. Google's raking in the cash. They own the whole market. I don't see how ChatGPT is gonna survive this. It's over.

ChatGPT is cooked. Gemini will power Siri and other Apple Intelligenc...