Google just released their March spam update. This was an update targeting low quality content generated by AI. As someone who runs an agency that generates a large volume of AI generated content for about 40 to 50 websites, I just want to talk about the impact this has had on our clients. So Google releases a few of these spam updates every year, and they can target a couple different types of spam. Sometimes they target link spam, sometimes they target reputation abuse spam, and sometimes they target content spam. Unlike most spam updates, this one rolled out very quickly. It was completed in only 19 hours, and this made it very easy for people to evaluate the effect. And from essentially all the reporting online, this was not targeting link spam or reputation abuse. Sites that got hit the hardest, and some sites really got hit hard, were sites that were generating a large volume of AI written content. So this morning, five days after the update, I went through the Google Search Console of every one of my clients websites to see what impact the spam update had on their traffic. Content creation is the primary strategy we use for all of our clients. Essentially, all of our content is 100% written by AI. And for most of our clients were publishing content every single week. So why did I wait five days after the spam update to check if there was a traffic loss? It's because I understand how Google actually evaluates spam. And sure enough, we didn't see a single client's website hit by this update...

Google just released their March spam update. This was an update targeting low quality content generated by AI. As someone who runs an agency that generates a large volume of AI generated content for about 40 to 50 websites, I just want to talk about the impact this has had on our clients.

So Google releases a few of these spam updates every year, and they can target a couple different types of spam. Sometimes they target link spam, sometimes they target reputation abuse spam, and sometimes they target content spam. Unlike most spam updates, this one rolled out very quickly. It was completed in only 19 hours, and this made it very easy for people to evaluate the effect.

And from essentially all the reporting online, this was not targeting link spam or reputation abuse. Sites that got hit the hardest, and some sites really got hit hard, were sites that were generating a large volume of AI written content.

So this morning, five days after the update, I went through the Google Search Console of every one of my clients websites to see what impact the spam update had on their traffic. Content creation is the primary strategy we use for all of our clients. Essentially, all of our content is 100% written by AI. And for most of our clients were publishing content every single week.

So why did I wait five days after the spam update to check if there was a traffic loss? It's because I understand how Google actually evaluates spam. And sure enough, we didn't see a single client's website hit by this update. A handful of them saw an increase in traffic, likely caused by competitors who were hit, and for the rest, there was no disruption in their traffic pattern.

So how did we avoid being hit, do you actually need to worry about getting hit by one of these spam updates? First, you need to understand that Google doesn't care if you're using AI to generate your content. All I care about is the quality of the content.

The thing is, it's really hard for their algorithms to detect quality. Even attempting to evaluate quality would dramatically increase Google's costs. Google has no idea if your content is accurate or insightful. Instead, Google's algorithms are trying to evaluate whether your content was low effort and whether it satisfied the intent of the searcher.

Even though the content we're generating for our clients is entirely written by AI, it's far from low effort. We have about 12 steps in our content creation process, from keyword research to in depth research on the topic. Collecting information from our client, drafting the article according to our writing guidelines. That process is connected to our client's brand ambassador, which has a bunch of information about the client, and then a series of quality checks and revisions. But at the end of that process, it's rare that a single word was written by a human.

Now, we still have a lot of human involvement in our process, but as these models get more and more capable, more and more of the process can be handled by AI. In fact, right now, we're in the middle of reworking that process to see which steps could be handled better by AI than by a human.

And that's the key distinction. We're not giving responsibilities to the AI that humans could handle better just to cut costs. The tasks were given to the AI are the ones where they're actually better than humans.

Look, I worked with a lot of talented content writers before ChatGPT came out. But none of those writers could remember every single aspect of a client's business, every detail of every product and service and team member. None of them could remember 100 SEO guidelines and 100 more specific to this client. None of them could ever capture every opinion the brand shared on social media and incorporate that into the content.

When you're smart about how you use AI to write content, Google doesn't see it as spam.

Google's spam update just hit AI content sites HARD. Even though we publish 100% AI content for 40+ sites, not one was touched... The creator argues Google spam risk is about low-effort content quality, not whether every draft word was written by AI. The creator checked client Search Console data five days after the spam update to assess whether traffic patterns changed. Main topics: AI content quality vs spam, Google spam update monitoring.

Google's spam update just hit AI content sites HARD. Even though we publish 100% AI content for 40+ sites, not one was touched. Here's why 👇 #GoogleUpdate #SEO #AIContent #ContentMarketing

AI content quality vs spam
Google spam update monitoring


Someone asked me the other day, what does it take to be a good digital marketer? What does it take to be successful at doing Google Ads and SEO for a living? The answer that I give them and I give to everyone is that you have to be passionate about the industry. You have to love the job that you do. You have to live and breathe it. You have to read everything that comes out about the industry. You have to be on top of it. You really have to be passionate. So many times I interview people for the job and I can see that they are just bored and they're just doing it because they have to get paid. That's a red flag. Whoever does SEO and Google Ads for you, the only way that they're gonna be successful is if they're passionate. Now, obviously you have to have mzzle from above, but the second thing is that you really have to be passionate about the industry and then only can you have a chance of being successful.

Marketing performance depends on clear governance between internal teams, agencies, credentials, expectations, and review routines. Main topics: Agency and marketing-team governance.

You Need to Be Passionate and Obsessed to Succeed in SEO and Google A...


This is all from one ChatGPT prompt. ChatGPT is doing 7+ searches. It's doing all of these searches in a search engine. It starts with a broad search like this, then it goes deeper into each company that it found. It's using the site colon search operator to search websites of the companies it found in its original search. This is all from a normal single ChatGPT prompt. This is all from a single perplexity prompt. It's the same pattern, the initial searches, then perplexity goes deeper into the companies that it found. It is clear what to do. First, find the searches and LLM is doing so it will come across your brand in the first place. Then put a ton of content on your site. Spread reviews around. Make it very easy for an LLM to learn why you are a good fit. These types of pages are killing in large language models. They are doing super well. They target a specific scenario that the LLM will come across. Then there's lots of documentation about why the company is a good fit for that scenario. Take your reviews, put them in these places: YouTube, Facebook, Instagram, TikTok, X. These are the most clicked websites from Google Search. When you have reviews here, the LMS find them while doing due diligence. These landing pages target the initial searches while explaining why you're a good fit. The reviews on these platforms show up for the external due diligence searches. This is what causes an LLM to recommend your brand. Learn how to make these pages that target the searches LLMs do, pages that are built for conversions, at compactkeywords com.

This is all from one ChatGPT prompt: ChatGPT is doing seven plus searches in a search engine. It starts with a broad search... ChatGPT/Perplexity-style answers may perform multiple searches from one prompt: broad discovery first, then deeper site/operator searches around found companies. Scenario-specific landing pages with documentation on why a company fits that scenario may perform well in LLM recommendation flows. Reviews distributed on high-click/search-visible platforms such as YouTube, Facebook, Instagram, TikTok, and X may support LLM due diligence after initial brand discovery. Main topics: AI recommendation pages, LLM search behavior, Reviews on external surfaces.

This is all from one ChatGPT prompt: ChatGPT is doing seven plus searches in a search engine. It starts with a broad search. Then ChatGPT goes deeper into each company that it found. It's using the site: search operator to search the websites of the companies it found in its original search. It is all from a normal single ChatGPT prompt. Perplexity shows the same pattern. First there are initial searches, then Perplexity goes deeper into the companies that it found. It is clear what to do. First, find the searches an LLM is doing, so it will come across your brand in the first place. Then put a ton of content on your site. Spread reviews around. Make it very easy for an LLM to learn why you are a good fit. Compact Keywords SEO landing pages are doing super well in large language models. They target a specific scenario that the LLM will come across, then there's lots of documentation about why the company is a good fit for that scenario. Take your reviews, put them on the top social networks - these are the most clicked websites from Google Search. When you have reviews here, the LLMs find them while doing due diligence. Compact Keywords landing pages target the initial searches while explaining why you're a good fit. The reviews on the external platforms show up for the external due diligence searches. This is what causes an LLM to recommend your brand. Learn how to make these pages that target the searches LLMs do, pages that are built for conversions, at compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI recommendation pages
LLM search behavior
Reviews on external surfaces


Nobody realizes what's happening behind the scenes with large language models. Everybody thinks it gets its information from its training data. When you put in a prompt, it does a search using perplexity. Here we see the searches. This is where it goes deeper. It does something called ground and queries based off what it learns from its original search. It will follow up, then do searches into the brands that it learned about. So if you're asking it to recommend you a product, it will start with a very broad search, then go deeper into the brands that it found. This is why you need to make sure there are good things floating around about your brand on the internet. Take your reviews, put them on YouTube, put them on Facebook. These are the most clicked websites in Google search: YouTube, Reddit, Facebook, Instagram, TikTok, X. Put positive stuff out there about your brand using the language that people search with. Review, rating, testimonial. Is your company legit? Is your company a scam? Is your company real? When the large language model researches your brand, it will find these positive things, making you more likely to get recommended. And if you want to learn how to do SEO that influences LMS, you get paying customers, users, warm leads calling you up, learn this conversion based SEO at compactkeywords. Com.

Nobody realizes what's happening behind the scenes with large language models. Everybody thinks they get their information from their training data... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness, LLM due diligence / brand evidence, Reputation risk.

Nobody realizes what's happening behind the scenes with large language models. Everybody thinks they get their information from their training data. When you put in a prompt, they usually do a search. Perplexity, for example, shows itself doing the searches. Then it shows itself going deeper, doing what are it called Grounding Queries: it will do follow up searches into the brands that it learned about. So if you're asking it to recommend you a product, it will start with a very broad search, then go deeper into the brands that it found. This is why you need to make sure there are good things floating around about your brand on the Internet. Take your reviews, put them on social media - which are shown A LOT in search and influence LLMs A TON. Put your reviews in those places using the language that people search with: “Review, rating, testimonial, is your company legit, is your company a scam, is your company real.” When the large language model researches your brand, it will find these positive things, making you more likely to get recommended. And if you want to learn how to do SEO that influences LLMs so you get paying customers, users, and warm leads calling you up - learn this conversion-based SEO at Compactkeywords.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI visibility and answer readiness
LLM due diligence / brand evidence
Reputation risk


Should you be doing SEO for your business? The short answer is almost certainly yes. I think the better question is, how much should you be investing in SEO? Essentially, every business should have a website. The titles of the pages on those website should match what people are searching for when they're in need of your product or service. If you're a local business, you should have a Google Business Profile. You should completely fill out that profile and you should get reviews. I would consider all of this SEO, but none of it requires a big investment. So again, the real question is, how much should you invest in SEO? The main factor here is going to be how established is your brand. More established you are. In other words, the higher your revenue, the more well known you are in your industry. The more established your authority is online, the higher that ROI is gonna be on your SEO investment. The next biggest factor are whether or not your potential customers actually go to Google to search for the product or service you offer. If you offer something novel or something that people wouldn't know to search for, or you offer something where people might be hesitant to trust Google on, SEO is gonna be less effective for you. Now this is becoming less true with AI Search. In AI Search, whether it's in Google or ChatGPT, the model is much more likely to recommend something that the person wasn't directly searching for...

Should you be doing SEO for your business? The short answer is almost certainly yes. I think the better question is, how much should you be investing in SEO?

Essentially, every business should have a website. The titles of the pages on those website should match what people are searching for when they're in need of your product or service. If you're a local business, you should have a Google Business Profile. You should completely fill out that profile and you should get reviews. I would consider all of this SEO, but none of it requires a big investment.

So again, the real question is, how much should you invest in SEO? The main factor here is going to be how established is your brand. More established you are. In other words, the higher your revenue, the more well known you are in your industry. The more established your authority is online, the higher that ROI is gonna be on your SEO investment.

The next biggest factor are whether or not your potential customers actually go to Google to search for the product or service you offer. If you offer something novel or something that people wouldn't know to search for, or you offer something where people might be hesitant to trust Google on, SEO is gonna be less effective for you.

Now this is becoming less true with AI Search. In AI Search, whether it's in Google or ChatGPT, the model is much more likely to recommend something that the person wasn't directly searching for. However, even when all search is AI Search, which I think will happen sometime this year, it's still gonna be the case that if people regularly go to Google to look for your product or service, SEO is gonna be more effective for you.

And the third and smallest factor is how competitive your space is. If your direct competitors are larger, more established brands who are maybe investing more in SEO, it's going to be harder. The reason this is the smallest factor is because all forms of marketing are gonna be harder in that case. And as we move towards AI Search, it's getting easier and easier to compete in these competitive spaces as long as you can carve out some niche where you're still seen as number one.

So again, I think every business should be investing in the basics. Every business should have a well optimized website. Make sure your business has a presence in the places that people in AI go to when they're interested in your products and services.

But the real question is, should you be paying an agency like mine thousands of dollars every month to do SEO on your behalf? If you're a large, established brand and people routinely go to Google to look for your product or service, you should absolutely be investing a lot into SEO.

And conversely, if you're a brand new startup that just launched their website and no one really knows what they do, you would be throwing your money away investing in SEO. You're much better off running Google ads or social media ads in that case. Or, if you have an act for it, organic social media.

But if you're like most businesses and you're somewhere in the middle, then I think it comes down to your risk tolerance and patience. Well, I do think SEO is the most effective form of digital marketing right now. It is also very unpredictable. More predictable than something like organic social, but nonetheless unpredictable.

But also, you don't have to be as patient as you used to be. We're seeing results in AI search much faster than we did in traditional search. Instead of having to wait six to 12 months to know if it's working, now it's more like three months.

But if you can't afford to take on that risk or to wait three months if you need customers right now, you're probably better off putting your money in advertising now.

Of course, you don't have to choose. Like I said in my last videos, you can do Google ads and SEO. And if you have the budget, I think this is a wise choice. Google ads or social media ads can bring in customers now, and SEO is a long term investment for the future.

Not every business should be paying for SEO. It depends on 3 things — and most people don't think about the second one. #SEO #MarketingTips #SmallBusiness #DigitalMarketing SEO investment depends on brand establishment, search demand, and competition; brand-new startups may be better served by ads or social. Basic SEO for local businesses includes a website, searched-service page titles, a complete Google Business Profile, and reviews. The creator reports faster AI-search feedback cycles than traditional SEO, closer to three months than six to twelve months. Main topics: AI search timing / expectations, Local SEO basics, SEO investment criteria.

AI search timing / expectations
Local SEO basics
SEO investment criteria


If your SEO Agency isn't all over this, you need to cut them loose. I'm gonna assume that your SEO Agency is reporting on things like traffic, maybe conversions, and rankings. And they're probably getting all of this data by filtering your Google Analytics stats by organic search. But this filter only shows traffic from Bing and Google. It doesn't include AI Search engines at all. So you've got no idea how your site's performing on one of the fastest growing search engines right now. Even worse, neither do they. People are using ChatGPT, Claude, and Gemini to search for businesses, products and services every single day. And actually conversion stats from them at the moment are crazy good. This is the future of search.

If your SEO agency isn’t talking to you about AI search yet, that’s a problem. Most GA4 reports are stuck on traditional website SEO data, so you’re only seeing part of the... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: AI search analytics, SEO research and tooling workflow.

If your SEO agency isn’t talking to you about AI search yet, that’s a problem. Most GA4 reports are stuck on traditional website SEO data, so you’re only seeing part of the picture. Meanwhile, AI SEO and LLM SEO are already driving real traffic and conversions. If you care about where your next customers are coming from, your ChatGPT SEO and AI search visibility should already be on your radar. #aiseo #websiteseo #llmseo #chatgptseo #ga4

AI search analytics
SEO research and tooling workflow


This is crazy. What? OpenAI has already surpassed $100 million in revenue from its ads pilot from only 600 advertisers. Plans to launch self serve ad advertiser access in April. This is major. The floodgates have opened. I'm seeing ads on literally every single prompt now in ChatGPT for a free account. Wow. Here are what ads in ChatGPT look like. A lot of people thought that they would be overly aggressive, inserted into the output from ChatGPT. Says right here, ads do not influence the answers you get from ChatGPT or chat stay private. A lot of people will be quick to call out that ads in Google started very innocuously, but it's hard to predict what exactly will happen. The biggest news: plans to launch self serve advertiser access in April. And learn marketing for free at free SEO knowledge com!

OpenAI has already surpassed $100 million in revenue from its ads pilot - from only 600 advertisers... AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

OpenAI has already surpassed $100 million in revenue from its ads pilot - from only 600 advertisers. “ChatGPT plans to launch self serve advertiser access in April.” This is major. “The floodgates have opened. I'm seeing ads on literally every single prompt now in ChatGPT for a free account. Wow.”  A lot of people thought that ads in ChatGPT would be overly aggressive, inserted into the output.  This is not the reality, the ads are very mild. It says in ChatGPT, “Ads do not influence the answers you get. Your chats stay private.“ A lot of people will be quick to call out that ads in Google started very innocuously, but honestly it's hard to predict what exactly will happen.  The biggest news, “Plans to launch self serve advertiser access in April.” And learn marketing for free at FreeSEOknowledge.com #openai #mediabuying #advertising #chatgpt


AI is progressing at an exponential rate right now. Most people have no idea how quickly knowledge work is about to change. I wanna talk about what I mean, the implications for 2026 and why this is worth paying attention to. 2026 has already been a crazy year for AI. Claude shipped 74 features in 54 days. Like, fully fledged features, not minor improvements. And now we know that both OpenAI and anthropic are about to release huge new models. You may have heard that OpenAI just shut down Sora even though they had a one billion dollar deal with Disney. We now know that's because it was eating up too much compute. To do that they need for their new model, codename spud. They also shut down their new erotic model, which never seemed like a good idea. But the point is to putting all resources into spud. It seems that Sam Altman is more focused than ever on getting to a G I. He recently declared that their main focus right now is on automating AI research. You wanna have an AI research intern by September, that's an AI that's doing intern level AI research work. And by March 2028, two years from now, they want AI research to be completely handled by AI. I think OpenAI sees how quickly Claude is shipping right now. They see how quickly knowledge work is being automated by AI, and they don't wanna miss out. So they're shutting down all the side quests and they're focusing on the main story, which of course, is their core model. And if that wasn't enough, we now know that anthropic plans to release their next big model, code named mythos...

AI is progressing at an exponential rate right now. Most people have no idea how quickly knowledge work is about to change. I wanna talk about what I mean, the implications for 2026 and why this is worth paying attention to.

2026 has already been a crazy year for AI. Claude shipped 74 features in 54 days. Like, fully fledged features, not minor improvements. And now we know that both OpenAI and anthropic are about to release huge new models.

You may have heard that OpenAI just shut down Sora even though they had a one billion dollar deal with Disney. We now know that's because it was eating up too much compute. To do that they need for their new model, codename spud. They also shut down their new erotic model, which never seemed like a good idea. But the point is to putting all resources into spud.

It seems that Sam Altman is more focused than ever on getting to a G I. He recently declared that their main focus right now is on automating AI research. You wanna have an AI research intern by September, that's an AI that's doing intern level AI research work. And by March 2028, two years from now, they want AI research to be completely handled by AI.

I think OpenAI sees how quickly Claude is shipping right now. They see how quickly knowledge work is being automated by AI, and they don't wanna miss out. So they're shutting down all the side quests and they're focusing on the main story, which of course, is their core model.

And if that wasn't enough, we now know that anthropic plans to release their next big model, code named mythos. I'm personally much more excited about this release. We do about 90% of our work with Claude. I think Claude has always been the best model for knowledge work. And right now they are cooking.

The model they released earlier this year, Opus 4.6, blew everyone away with how capable it is. But apparently this new model, mythos, will sit in a tier higher than Opus. Internally, they're calling it copybara. So their cheers go Haiku sonnet, Opus, Copybara. I'm guessing they'll come up with a better name.

So the models are improving rapidly. All the model makers are pretty much exclusively focused on replacing knowledge work. Yet the vast majority of knowledge workers are not currently well positioned to take advantage of these improvements.

That's because to fully take advantage of these models and features that are coming out, you have to rethink your processes. You have to return to first principles, consider what these models are capable of and what humans still do better, then take one process at a time and rebuild it from the ground up. Let AI handle everything it can do well or that we can assume it will do well in the near future. And then double down on those areas where humans are still really important.

We're already seeing a significant growing divide between the companies that can implement these processes and those that can't. And most of the current productivity games were made possible by features or models that were released just in the last few months.

Do extrapolate out and consider all the model and feature releases we're likely to see in 2026, and then consider how much better we're going to get at integrating these models into our current processes. By the end of 2026, I predict we're going to see a massive divide in productivity between companies who are paying attention and those who have their head in the sand.

OpenAI killed Sora to build something bigger. Anthropic's next model sits ABOVE Opus. Are you ready for what's coming in 2026? #AIModels #ClaudeAI #OpenAI #KnowledgeWork AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.


Should you run Google Ads or should you do SEO? I started talking about this in yesterday's video, but this is a common misconception. A lot of people have this idea that if you run Google Ads and do SEO, you're competing with yourself, and I just want to talk about why that's not the case. Now, of course, the primary goal of Google Ads and SEO is the same. It's to show up in Google search results. And so it makes sense that a lot of people ask me if I'm already ranking in the organic results, why would I also pay to show up in the sponsored results? This is a natural concern that you're gonna end up paying for a click that you would have gotten anyways if you weren't running ads. If you don't know, when you run Google ads, you pay about two to five dollars every time someone clicks on the ad. However, think about this from the perspective of the searcher. Someone searches for your product or service and Google immediately shows them sponsored results. About 20% of users are going to click on one of those sponsored results. The rest are either going to scroll down to the organic results or they're going to perform another search. That's the key point to understand. They're either going to click on a sponsored result or they're not. So if this user is part of the 20% that clicks on a sponsored result, it really doesn't matter how you're ranking organically. The only way to get that click is to run Google Ads. And conversely, if that user scrolls past the sponsored results and go straight to the organic results, it doesn't matter if you're running Google Ads...

Should you run Google Ads or should you do SEO? I started talking about this in yesterday's video, but this is a common misconception. A lot of people have this idea that if you run Google Ads and do SEO, you're competing with yourself, and I just want to talk about why that's not the case.

Now, of course, the primary goal of Google Ads and SEO is the same. It's to show up in Google search results. And so it makes sense that a lot of people ask me if I'm already ranking in the organic results, why would I also pay to show up in the sponsored results? This is a natural concern that you're gonna end up paying for a click that you would have gotten anyways if you weren't running ads.

If you don't know, when you run Google ads, you pay about two to five dollars every time someone clicks on the ad. However, think about this from the perspective of the searcher. Someone searches for your product or service and Google immediately shows them sponsored results. About 20% of users are going to click on one of those sponsored results. The rest are either going to scroll down to the organic results or they're going to perform another search.

That's the key point to understand. They're either going to click on a sponsored result or they're not. So if this user is part of the 20% that clicks on a sponsored result, it really doesn't matter how you're ranking organically. The only way to get that click is to run Google Ads. And conversely, if that user scrolls past the sponsored results and go straight to the organic results, it doesn't matter if you're running Google Ads. The only way to get that click is to rank organically.

Now how this looks does change a little bit with AI Search results, but the core principle is the same. If you don't know, in AI Results, the sponsored ads are still clearly labelled. In that case, many users will still ignore the ads, but others won't. The main difference with the AI Response is that many people will see the organic response and the ads. So in that case, ranking organically can also prove the likelihood that someone clicks your ad or converts after clicking your ad.

I will have to see how ads and AI Responses evolve. There might be an argument to make in the future where if the model is already clearly recommending you is the top choice, a significant number of users might choose to click your ad instead of just googling your business.

As it stands right now, you're rarely competing against yourself. With one exception branded searches. If someone searches for your brand by name, chances are they're gonna scroll past the ads cause they're looking specifically for your website. So in that case, a lot of times they are going to click on a Sponsored result when they otherwise would have gone to your organic result.

With that in mind, it seems obvious you shouldn't run ads on your own brand name. But there is something else to consider. If your competitors are running ads on your brand name, you might be losing clicks to. Typically this happens when the user doesn't realise they're going to your competitor's website. They've googled your name, they click on the first results, and they assume they're going to your website. The good news is, because your website is so much more relevant for your brand name, you have to pay a lot less per click than they have to for those terms.

In that situation, the best decision isn't quite so obvious, but my recommendation is just to check if Google is showing ads on your own brand's name. And if they are, it's probably worth spending a couple dollars a day to protect it.

The main point I'm trying to make though, is you shouldn't be trying to decide between Google Ads and SEO. You don't have to pick one or the other. In yesterday's video I talked about whether or not Google Ads is worth it for your business. I'll do another video on whether or not SEO is worth it for your business.

"Google Ads and SEO compete with each other" — here's why that's wrong. 20% click ads, the rest don't. Two different audiences... Google Ads and SEO do not automatically compete because some users click ads while others skip to organic results. In AI results, labeled ads may still coexist with organic AI responses, and organic visibility may affect ad clicks or conversions. Brand-name ads can cannibalize organic clicks, but may be justified when competitors bid on the brand and capture confused users. Main topics: AI search / ads and organic, Brand search / ad defense, Paid search + SEO / channel overlap.

"Google Ads and SEO compete with each other" — here's why that's wrong. 20% click ads, the rest don't. Two different audiences. Full breakdown 👆 #GoogleAds #SEO #DigitalMarketing #PPC

AI search / ads and organic
Brand search / ad defense
Paid search + SEO / channel overlap


I mean, like, where is the context here? There's nothing. Let's have a look at what you're telling. Oh, my goodness. What is going on here? Right, so this is your meta title. It's arguably one of the most important on page SEO Elements. The closer your target keywords are to the beginning of it, the we've got four completely random, it seems words before you're giving context. That you're a tile store. And not even the type of tiles, just apparently the Web's top professional flexible tile store. Who is searching for any of this? Empty h1s. I'm not surprised. Your product pages are arguably worse. Like, what's going on here? For context to tell me what you actually sell? It's just the product name over and over again, and then some other random stuff. And we finishing it off with a load of AI Slop in the description.

Replying to @WallpanelsPRO Your ecommerce SEO won’t work if your pages aren't giving search engines any context... SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: On-page SEO / headings, On-page SEO / meta titles, Risk/avoid / AI slop, SEO research and tooling workflow.

Replying to @WallpanelsPRO Your ecommerce SEO won’t work if your pages aren't giving search engines any context. If your meta titles, H1s and product pages are 100% not SEO optimised. Like... at all. AI SEO content is known for being vague and producing pretty weak on-page SEO signals. It's something I see all the time in website SEO audits, and exactly why using AI for SEO without a proper website SEO strategy just doesn’t work. #aiseocontent #websiteseoaudit #onpageseo #ecommerceseo #seomistakes

On-page SEO / headings
On-page SEO / meta titles
Risk/avoid / AI slop
SEO research and tooling workflow


Google just dropped a new major update. If you have a site with authority, you can absolutely go to the moon. Good morning. Anti spam update. This is USA Today's listicle site. Here is what is happening because of this update. What you have to do is clear. Get backlinks, get press. Do it aggressively. Free SEO knowledge com. There are a ton of strategies to build backlinks here. The AI system to find relevant journalists, land coverage. Earn ongoing high authority backlinks. People are using this one right now. It's getting crazy results. Pair it with this one. This is how to build authority without backlinks. How to rank for competitive keywords without backlinks. Free SEO knowledge com. This update is making websites that have authority go to the moon.

Google just dropped a new major update. If you have a site with authority, you can absolutely go to the moon. Good morning, anti spam update... The creator argues that authority sites can benefit from a Google update and recommends backlinks and press coverage as authority signals. Main topics: Authority / backlinks, Risk/avoid / aggressive link building.

Google just dropped a new major update. If you have a site with authority, you can absolutely go to the moon. Good morning, anti spam update. This is USA Today's listicle site. Here is what is happening because of this update. What you have to do is clear. Get backlinks, get press, do it aggressively. FreeSEOknowledge.com, there are a ton of strategies to build backlinks here. The AI System to Find Relevant Journalists, Land Coverage, and Earn Ongoing High-Authority Backlinks. People are using this one right now. It's getting crazy results. Pair it with this one. This is how to build authority without backlinks. How to Rank for Competitive Keywords Without Backlinks. FreeSEOknowledge.com this update is making websites that have authority go to the moon. #searchengineoptimization #backlinks #seo #digitalmarketing

Authority / backlinks
Risk/avoid / aggressive link building


I am telling you, compact keywords SEO pages are going crazy in AI landing pages. Product pages. Some of the most cited content in AI landing pages are cited 15% of the time. Product pages are cited 14% of the time. This is what type of content gets cited by ChatGPT. This SEO course shows you how to make SEO landing pages, SEO product pages, 15% of the time. Citations. 14% of the time. Citations. Do not make this type of content top of funnel articles. They don't sell as well. They are not cited as well as this product pages landing pages. These pages require less words per page. They require less SEO backlinks. You are not going after how, what, why questions. Targeting language that has high purchase intent. Not blog SEO, not this. 14% of the time, citations. 15% of the time, citations. compactkeywords.com.

I am telling you, Compact Keywords SEO pages are some of the most cited content in AI. According to Promptwatch, landing pages are cited 15 percent of the time and product... The creator says landing pages and product pages are often cited in AI answers and can target high-purchase-intent language. The creator argues not to focus only on how/what/why informational blog SEO when bottom-funnel landing/product pages may sell better and appear in AI answers. Main topics: AI visibility / commercial pages, Content strategy / bottom-funnel SEO.

I am telling you, Compact Keywords SEO pages are some of the most cited content in AI. According to Promptwatch, landing pages are cited 15 percent of the time and product pages are cited 14 percent of the time. Compactkeywords.com shows you how to make SEO landing pages and SEO product pages: 15% of the time citations, 14% of the time citations. Do not make top of funnel SEO articles, they don't sell as well, they are not cited as well. Make SEO product pages and SEO landing pages. They require less words per page. They require less SEO backlinks. You are not going after how, what, why questions. Instead you are targeting language that has high purchase-intent. Not blog SEO. Compactkeywords.com #generativeengineoptimization #searchengineoptimization #answerengineoptimization #digitalmarketing

AI visibility / commercial pages
Content strategy / bottom-funnel SEO


I'm gonna show you how to do keyword research because a lot of people don't know how to do it correctly, and we're gonna change that. First, we're gonna go to your keyword research tool. I like to use Semrush for this, but any good keyword research tool will do. And no, you're not gonna use ChatGPT. You're gonna start out by searching for the keyword that you think you wanna rank for. So let's say you sell candles. Search candles. I'm gonna have to give you some tough love here. You're not gonna rank for candles. That's for the likes of Yankee Candles and Jo Malone. What you should get is a keyword list that looks like this. And you're gonna filter it basically by anything that can describe your product. Scented candles, glitter candles, aromatherapy candle. This should give you a list of keyword ideas. You're gonna scroll through this list paying attention to these. Columns intent, which is the reason behind the search. You wanna focus on commercial and transactional intent Keywords. Then you wanna look at the keyword difficulty. This one kind of depends on where you currently sit rankings wise. If you've already rank in the top 10, the best thing to do is look at their keyword difficulty scores and then use that as your benchmark here. And then the final column is volume. This is how many times on average, it searched per month. The reason why you're going after keywords that have got the right search intent. High search volume, but low keyword difficulty. Is because they're things that people actually search for...

I'm gonna show you how to do keyword research because a lot of people don't know how to do it correctly, and we're gonna change that.

First, we're gonna go to your keyword research tool. I like to use Semrush for this, but any good keyword research tool will do. And no, you're not gonna use ChatGPT. You're gonna start out by searching for the keyword that you think you wanna rank for. So let's say you sell candles. Search candles.

I'm gonna have to give you some tough love here. You're not gonna rank for candles. That's for the likes of Yankee Candles and Jo Malone. What you should get is a keyword list that looks like this. And you're gonna filter it basically by anything that can describe your product. Scented candles, glitter candles, aromatherapy candle. This should give you a list of keyword ideas.

You're gonna scroll through this list paying attention to these. Columns intent, which is the reason behind the search. You wanna focus on commercial and transactional intent Keywords. Then you wanna look at the keyword difficulty. This one kind of depends on where you currently sit rankings wise. If you've already rank in the top 10, the best thing to do is look at their keyword difficulty scores and then use that as your benchmark here.

And then the final column is volume. This is how many times on average, it searched per month. The reason why you're going after keywords that have got the right search intent. High search volume, but low keyword difficulty. Is because they're things that people actually search for. You can rank for them, and they're likely to buy when they search for them.

Your goal is to find the best fitting keywords with the right intent. High search volume, but low keyword difficulty. This is gonna give you keywords like coffee scented candles. This is actually a good one. No scent candles. Oh, my God. That would be such a good angle. If it's something you offer. Smashed it.

Here's a website SEO keyword research tutorial, because you need a proper website SEO strategy that focuses on what your website can actually rank for... Keyword research should prioritize terms with commercial or transactional intent instead of broad head terms alone. If a site already ranks in the top 10, those ranking pages' keyword difficulty scores can be used as a benchmark for realistic targets. Main topics: Keyword research / difficulty benchmark, Keyword research / intent, Keyword research / product attributes.

Here's a website SEO keyword research tutorial, because you need a proper website SEO strategy that focuses on what your website can actually rank for. That means using keyword research tools (that aren't ChatGPT) and targeting SEO keywords with real buying intent. If your keyword research isn’t based on intent, volume and realistic competition, your website SEO isn’t going anywhere. This is website SEO for beginners stuff, but it’s exactly what most people skip. #seokeywordresearch #websiteseotutorial #googleseo #keywordresearchtutorial #seoforbeginners

Keyword research / difficulty benchmark
Keyword research / intent
Keyword research / product attributes


This is how you can connect your Shure m V7 microphone to your iPhone. In the past, people used to struggle connecting the Shure m V7 microphones to their iPhones because the Shure m V7 is a USB microphone. So you had to connect it to a different power source then to your phone and it was really a big mission. But once the newer iPhones came out with a USB C connection, everything changed. Now it's very simple. All you have to do is get a cable like this. I use a cable matters as the brand. It seems to work best. It has to have a mini USB connection over there and then over here you have the USB C that goes to your phone. Once you connect it straight away and you press on video, you'll see the light comes up on your microphone and it's ready to go. This has saved me so much time. All my videos I record with my iPhone 16 and I use my Shure m V7. The sound is the best and it's just the quickest and best way to go. I hope this helps.

Video performance depends on basic production quality, hooks, and repeatable capture workflows as much as on the idea itself. Main topics: Video content production quality.

How To Connect Shure MV7 Microphone To Your iPhone This setup only wo...


Shopify people do not miss out on this. Millions of merchants can sell in AI chats. Starting this week, merchants can sell to ChatGPT users via agnostic storefronts. This is insane. Gives out of the box access to major AI channels, chat, GBT, Copilot, AI mode, Gemini managed centrally from the Shopify admin. If you're not using Shopify for e commerce, they have this thing called the agentic plan. Instantly syndicate your products to AI chats, allow shoppers to check out in conversations. No Shopify online store required. You can add your products to Shopify's huge catalog. Start selling in AI chats without having a Shopify store yourself. To make the most of this, make sure you are using rich descriptions for your products. Have strong off site signals with reputation management where you repeat the language that is in the descriptions for your products. Pay attention to what people say in your reviews. If you go to free SEO knowledge.com, these two articles, how to use customer reviews in SEO to convert buyers in the consideration stage, the AI system to find relevant journalists, land coverage, earn ongoing high authority links, both of these will help a lot in getting AI to recommend your brand. Free SEO knowledge.com if you're an e commerce and don't miss out on this from Shopify.

Shopify people do not miss out on this. Millions of merchants can sell in AI chats. Starting this week, merchants can sell to ChatGPT users via agentic storefronts... The creator claims Shopify merchants can syndicate products into AI chat channels and enable conversational checkout, including without a full Shopify store. Rich product descriptions and consistent off-site reputation language are claimed to help AI systems recommend ecommerce products. Customer reviews are framed as useful language and reputation signals for AI recommendations in ecommerce. Main topics: Ecommerce / AI commerce, Product data / AI recommendations, Reviews / ecommerce GEO.

Shopify people do not miss out on this. Millions of merchants can sell in AI chats. Starting this week, merchants can sell to ChatGPT users via agentic storefronts. This is insane. Gives out of the box access to major AI channels. ChatGPT, Copilot, AI mode, Gemini, managed centrally from the Shopify admin. If you're not using Shopify for e commerce, they have this thing called the Agentic Plan, instantly syndicate your products to AI chats, allow shoppers to check out in conversations. No Shopify online store required. You can add your products to Shopify's huge catalog, start selling in AI Chats without having a Shopify store yourself. To make the most of this, make sure you are using rich descriptions for your products, have strong off site signals with reputation management, where you repeat the language that is in the descriptions for your products, pay attention to what people say in your reviews. If you go to FreeSEOKnowledge.com these two articles, How to Use Customer Reviews in SEO to Convert Buyers in the Consideration Stage, The AI System to Find Relevant Journalists, Land Coverage, Earn Ongoing High Authority Links. Both of these will help a lot in getting AI to recommend your brand. FreeSEOknowledge.com If you're in e commerce, don't miss out on this from Shopify. #generativeengineoptimization #ecommerce #shopify #searchengineoptimization

Ecommerce / AI commerce
Product data / AI recommendations
Reviews / ecommerce GEO


A lot of companies out there are still ignoring AI and not taking it seriously. But the clever ones, the guys that are taking a view and know what AI can offer are really taking it to the next level. Today in South Africa, Sunlam, one of the biggest and most well known companies in the country, announced that they had appointed a Group Chief AI Officer. Now this is massive news, what Salah are telling the market and I think the clever people already know that it's time to take AI from the experimental to the execution level. If you haven't started putting AI into your company, you really have to start doing it straight away. AI is here to stay. You have to start learning it. You have to start getting on top of it. If you don't know about AI, start watching videos, start reading about it or get people to teach it to you because AI is really here and it's going to change every single business and you have to be on top of it.

Search features can vary by country and surface, so visibility checks need location-aware monitoring. Main topics: Search feature availability monitoring.

Sanlam Appointing a Group Chief AI Officer Sends a Strong Message AI ...


Please do not let AI come up with your digital marketing strategy. I have a really interesting story I want to share about someone who did this recently, and it illustrates how we're not yet to the point where AI can replace real experts in coming up with strategy. Kind of like when you look back when computers could first beat the best chess players in the world. But then there was still this long period of time where a good chess player with a computer could beat a computer on its own. I don't play a lot of chess, but my understanding is we've now reached a point where the computers are so good that the humans just get in the way. I believe that eventually that will be the case for all knowledge work, but we're definitely not there yet. We're definitely still in the phase where an expert plus the AI is better than the AI on its own. And when it comes to developing strategy, that will determine where you allocate all of your resources. You really don't want to get this wrong. So I had someone reach out to me recently looking for help with SEO, but he said, I don't need help with the strategy. We already had Claude come up with the strategy and plan. I just need someone to implement the plan. I told him right away, this probably isn't a good fit. I think the primary value we bring to our clients is the plan itself. But I was also really concerned about this guy that was about to go implement a plan completely generated by Claude. So I asked if I could see the plan. Now, this person clearly knew what they were doing when it came to using AI...

Please do not let AI come up with your digital marketing strategy.

I have a really interesting story I want to share about someone who did this recently, and it illustrates how we're not yet to the point where AI can replace real experts in coming up with strategy.

Kind of like when you look back when computers could first beat the best chess players in the world. But then there was still this long period of time where a good chess player with a computer could beat a computer on its own.

I don't play a lot of chess, but my understanding is we've now reached a point where the computers are so good that the humans just get in the way. I believe that eventually that will be the case for all knowledge work, but we're definitely not there yet. We're definitely still in the phase where an expert plus the AI is better than the AI on its own.

And when it comes to developing strategy, that will determine where you allocate all of your resources. You really don't want to get this wrong.

So I had someone reach out to me recently looking for help with SEO, but he said, I don't need help with the strategy. We already had Claude come up with the strategy and plan. I just need someone to implement the plan.

I told him right away, this probably isn't a good fit. I think the primary value we bring to our clients is the plan itself. But I was also really concerned about this guy that was about to go implement a plan completely generated by Claude. So I asked if I could see the plan.

Now, this person clearly knew what they were doing when it came to using AI. They were using Claude Opus 4.6, which I think is the best model for this. And they'd provided a bunch of context about their brand that Opus would need to put together the plan.

But as I looked through the plan, it was very clear that they were going to waste a ton of resources if they followed this. So I couldn't help myself. I made a 20 minute loom video breaking down the plan and all the problems with it.

And as someone who uses Claude every day to do SEO, the problems were very predictable. It recommended they spend time adding structured data to almost every page of the website. Structured data that would have had no impact on their rankings.

It recommended them targeting keywords that were either irrelevant or too competitive. And it recommended making a bunch of micro performance optimizations that would have taken a ton of resources and had little to no impact on their rankings.

Here's where it gets interesting. This guy was smart. He took the transcript of that loom video, gave it the Claude, and asked it to rework the plan. And the updated plan. The Claude came back with. Was actually pretty good. Not perfect, but pretty good.

And this is the important bit that most people miss. They think that because you can't depend on AI to come up with your strategy, that you shouldn't use AI when coming up with your strategy. But that's exactly wrong.

Because remember, we're in the period where an AI plus a human expert beats a human expert every time.

Someone had Claude build their entire SEO strategy. I reviewed it — irrelevant keywords, useless structured data, zero-impact busywork... AI-generated marketing strategy can waste resources when it over-prioritizes low-impact schema, bad keywords, or minor performance fixes. The creator argues that an expert plus AI can produce a stronger strategy than AI alone when expert critique is fed back into the model. Adding structured data across many pages can be a poor SEO priority when it is unlikely to affect rankings or outcomes. Main topics: AI-generated strategy / risk, Human-in-loop AI strategy, SEO prioritization / structured data.

Someone had Claude build their entire SEO strategy. I reviewed it — irrelevant keywords, useless structured data, zero-impact busywork. He fed my feedback back to Claude and the new plan was actually good. AI alone? Not ready. AI + expert? Beats everything. #SEO #aimarketingtools #DigitalMarketing #MarketingTips

AI-generated strategy / risk
Human-in-loop AI strategy
SEO prioritization / structured data


Everyone wants to rank on top of AI on top of the chatbots like ChatGPT, Perplexity, Gemini and Claude and obviously everyone as well wants to rank on top of the AI overviews from Google. Now it's an interesting thing. Majority of the people out there and people that have been in the SEO field for a long time will tell you that you cannot rank on top of the AI models without doing traditional SEO but there are some guys, some of these cowboys out there that are trying to convince people no, you don't need SEO at all. There's a shortcut and you can use this software or this system that you can rank on top of the AI straight away without doing SEO whatsoever. Now possibly there might be some small quick time hacks but I've got a challenge for you. I want you to go find any website that is ranking on top of the AI models that is not doing well on SEO. Go ahead and try it go to any search that you want anything. I almost guarantee you that in 99% of the times any website or company or brand that is doing well on the AI overview from Google or the chatbots, I promise you they are doing well on SEO as well. This just goes to show you that you Cannot rank on top of AI without doing traditional SEO. Yes, there are other things that you do to add to that traditional SEO that will make an impact to your AI overviews and your AI SEO. But traditional SEO is the way that it starts.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

99% of Brands Showing Up in AI Results Are Already Ranking in SEO Ans...


Oh, man, so many of you make this mistake on your website. This text here, it's on the image. It's not, like, overlayed on the image. It's like the text has actually been put onto this image before it's been put on the website. Search engines can't read any of this. They scan your text content, which, to be honest, there's very little of it here. Oh, my good God, I didn't realise it was this. Let's have a look at what the words on your page are actually telling search engines. Right, I get that this is part of your brand, but what you're actually doing is telling search engines what you're not. You need to be telling search engines what you do, not what you don't do. They're machines. They take all of this stuff completely literally. Your headings are giving them nothing to work with. We've got an empty H1, couple of empty H2s, all of this irrelevant stuff to what you sell at the top. There's nothing in this that search engines can scan and read that indicates dogs. Well, until we get to about here, but by then you've probably lost them. Let's check out your collection pages. Marginally better. You have got the context of dog food here. But do you know how hard it is to rank the keyword dog food? Yeah, I mean, with a site like that, it's not gonna happen. Let's have a look at your actual rankings. I mean. Yeah, there's, like, nothing worthwhile here at all. You need to be creating specific collection pages that group together different types of food that you sell, and the same for all this other really broad stuff you've got going on here...

Oh, man, so many of you make this mistake on your website.

This text here, it's on the image. It's not, like, overlayed on the image. It's like the text has actually been put onto this image before it's been put on the website. Search engines can't read any of this. They scan your text content, which, to be honest, there's very little of it here.

Oh, my good God, I didn't realise it was this. Let's have a look at what the words on your page are actually telling search engines.

Right, I get that this is part of your brand, but what you're actually doing is telling search engines what you're not. You need to be telling search engines what you do, not what you don't do. They're machines. They take all of this stuff completely literally. Your headings are giving them nothing to work with.

We've got an empty H1, couple of empty H2s, all of this irrelevant stuff to what you sell at the top. There's nothing in this that search engines can scan and read that indicates dogs. Well, until we get to about here, but by then you've probably lost them.

Let's check out your collection pages. Marginally better. You have got the context of dog food here. But do you know how hard it is to rank the keyword dog food? Yeah, I mean, with a site like that, it's not gonna happen.

Let's have a look at your actual rankings. I mean. Yeah, there's, like, nothing worthwhile here at all.

You need to be creating specific collection pages that group together different types of food that you sell, and the same for all this other really broad stuff you've got going on here. Like this natural wet dog food. 390 searches per month. Easy keyword difficulty score.

Once you've done it, please add them to this dropdown menu. Give search engine something

Replying to @MUTHAPUPPA You’re making it way harder to rank on Google than it needs to be. This is ecommerce SEO for beginners type stuff, but it’s exactly what most ecommerce... When essential product wording is baked into images and heading elements are empty or irrelevant, crawlers receive weak machine-readable signals about what the page offers. Main topics: answer-ready-service-page-checklist, Ecommerce SEO / collection pages, On-page SEO / literal language, Technical SEO / text in images.

Replying to @MUTHAPUPPA You’re making it way harder to rank on Google than it needs to be. This is ecommerce SEO for beginners type stuff, but it’s exactly what most ecommerce website SEO strategies are missing. If your ecommerce website is built around images, empty headings and broad pages, search engines have nothing to work with. You need clear, keyword-focused pages that actually tell Google what you sell. #ecommerceseo #websiteseoaudit #googleseo #seoforbeginners #websiteseostrategy

answer-ready-service-page-checklist
Ecommerce SEO / collection pages
On-page SEO / literal language
Technical SEO / text in images


Ask maps, it's out, it's happening. Ask maps is like having AI mode in Google Maps. You can have conversations with maps to plan trips, research local businesses and much more. So we need to think about, uh, monitoring visibility, but not just visibility, we need to monitor sentiment via what we're seeing in Ask Maps. And again, the same things as always. We need to ensure that our Google Business Profile is up to date and accurate, that our listings and our citations are up to date and accurate. If you are in the United States or anywhere other country where they have this, go and ask it about your business. Ask it, what does it know about your business? I think that's really critical. And then if it's like, it doesn't know that you do this special thing, be like, I gotta tell it and I'm gonna do it by putting that on my website. Another thing I'm very interested in is how do the results vary? If I just go to ask maps in the maps app and I say Denver plumbers, your favourite search term ever, how do the results look in the ask maps versus the actual results just in maps? Very interesting.

Google just added AI to Google Maps, and local businesses need to pay...


This is intense. Everybody thinks articles are the best way to appear in ChatGPT. Conversion-based SEO landing pages are cited 29% of the time. Landing page, product page. They are dominating. Everybody thinks you should be making blog posts like this. No, you should be making conversion-based landing pages like this, targeting specific keywords. This is what is appearing in ChatGPT, in Claude, Perplexity, Gemini. If you're doing e commerce, it looks something like this. If you're doing services, it looks something like this. If you're doing SAS, it looks something like this. I show exactly how to make these pages at compactkeywords.com. 29% of the time. This is wild.

This is intense. Everybody thinks articles are the best way to appear in ChatGPT. Conversion based SEO landing pages are cited 29% of the time. Landing page, product page... The creator says conversion-oriented landing and product pages can appear in AI answers, citing landing pages at 29% of citations. Conversion-based landing pages should target specific keywords rather than generic blog-style information topics. Main topics: AI visibility / conversion pages, Landing pages / keyword targeting.

This is intense. Everybody thinks articles are the best way to appear in ChatGPT. Conversion based SEO landing pages are cited 29% of the time. Landing page, product page. They are dominating. Everybody thinks you should be making blog posts like this. No, you should be making conversion based landing pages like this, targeting specific keywords. This is what is appearing in ChatGPT, in Claude, Perplexity, Gemini. It works in e-commerce, it works in services, it looks something like this. If you're doing SaaS, it looks something like this. I show exactly how to make these pages at compactkeywords.com 29% of the time. This is wild. #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI visibility / conversion pages
Landing pages / keyword targeting


Should you run Google ads or should you do SEO? This is a question I get asked a lot. However, I think the framing of the question is wrong. There's a misconception that doing both would mean competing with yourself. I'll explain why that's not the case. But first let's get to the core question. Or really questions. Should you do Google Ads and should you do SEO? The main advantage of Google Ads is it's predictable. It's one of the most predictable forms of marketing. Tell Google how much you want to spend each month and in return you're going to get a certain amount of leads or sales. Now, of course, you're not guaranteed any leads or sales, and it is very easy to waste a lot of money in Google ads. You definitely want to hire a competent Google Ads Manager. We actually don't run Google ads at my agency, but if you're interested, I know someone who does a great job for about $500 a month. But how do you determine if Google Ads are right for your business? Well, the first question is are people actually searching for the product or service that you sell? If you sell some kind of novel product or service that no one's heard of before, you're gonna have a hard time on Google Ads. I'd recommend doing something like social media instead. But if your target customers know that your product or service exists, and they know what to search for in Google to find it then? The only question is whether the cost per acquisition is higher than your profit margin. If you're making more profit than you're paying Google to get each customer, then you're essentially just printing money...

Should you run Google ads or should you do SEO? This is a question I get asked a lot. However, I think the framing of the question is wrong. There's a misconception that doing both would mean competing with yourself. I'll explain why that's not the case.

But first let's get to the core question. Or really questions. Should you do Google Ads and should you do SEO? The main advantage of Google Ads is it's predictable. It's one of the most predictable forms of marketing. Tell Google how much you want to spend each month and in return you're going to get a certain amount of leads or sales.

Now, of course, you're not guaranteed any leads or sales, and it is very easy to waste a lot of money in Google ads. You definitely want to hire a competent Google Ads Manager. We actually don't run Google ads at my agency, but if you're interested, I know someone who does a great job for about $500 a month.

But how do you determine if Google Ads are right for your business? Well, the first question is are people actually searching for the product or service that you sell? If you sell some kind of novel product or service that no one's heard of before, you're gonna have a hard time on Google Ads. I'd recommend doing something like social media instead.

But if your target customers know that your product or service exists, and they know what to search for in Google to find it then? The only question is whether the cost per acquisition is higher than your profit margin. If you're making more profit than you're paying Google to get each customer, then you're essentially just printing money.

So how do you know how much you have to pay per acquisition? Unfortunately, you pretty much have to run ads. Yes, you can use Google's Keyword Planner, but it's not gonna give you a very clear idea. One step better would be going to Reddit and asking people in your industry what they're paying per acquisition. But that's still only gonna give you a rough estimate.

To really know, you have to start running ads. There are just too many variables that are going to determine how much you personally have to pay per acquisition, and the only way to get an accurate estimate of those variables is going to be to run the ads.

The next question to ask yourself is are you willing to risk two thousand dollars a month with no guarantee of success? And why do I say two thousand dollars a month? Well, I'm assuming you're paying a Google Ads Manager something like five hundred dollars a month, and at that rate I would recommend spending at least 15 dollars a month. If you're spending less than that, then more than 25% of your money is going to the ad manager. And that points me really hard to get a good cost per acquisition.

The good news is that unlike other forms of marketing, you'll know within a few months if it's working. And if you're able to get a low enough cost per acquisition that you're still profitable, you should absolutely keep running Google Ads. And you should probably increase your budget, too.

On the other hand, if you're just barely breaking even, I would just keep your budget where it's at. But don't stop running the ads. A good Google Ads management will be able to bring down your cost per acquisition a little bit each month. And the ads are also bringing you exposure beyond the direct sales.

It looks like I ran out of time to talk about how this doesn't compete with SEO and whether or not you should be doing SEO, so I'll also do that in the next video.

Google Ads are only worth it if you can answer YES to these two questions 👇 #GoogleAds #MarketingTips #SEO #SmallBusinessTips Google Ads are a weak fit when target customers do not know the product exists or do not know what to search for. The creator says reliable Google Ads CPA estimates require running ads because planning tools and anecdotes are only rough guides. Main topics: Google Ads / search demand, Paid search / CPA validation, Risk/avoid / ad budget waste.

Google Ads / search demand
Paid search / CPA validation
Risk/avoid / ad budget waste


Did you know that your website engagement rate has a major impact on your SEO ratings? And that means how you appear on the top of Google or obviously on the bottom in a natural, if people like your website, it's going to impact your SEO positively. And if people don't like your website, obviously it's going to have the opposite effect. Now this is an interesting topic because for years and years, Google kept on telling the market and the SEO industry that this engagement had no impact on SEO whatsoever. Then in 2024, there was a huge amount of internal documents leaked from Google and what it showed was a whole different story to what Google were telling the market. Wireless showed that the engagement rates had a massive impact on SEO. In fact, up to a 15% ratio on the SEO algorithm. Now this is very interesting to know and we keep on telling our clients this all the time. If your website has a low engagement rate, that means that people are coming onto your website and bouncing straight off. If people are not looking through the different sections, if they're really just not engaging, that means it's going to impact your SEO. In a nutshell, if you have a bad website, it's time to change it if you want to come up on top of the search rankings. Now it's an Important thing to know, even if you don't do search engine optimisation and you just doing Google Ads or you just doing social media, if you have a bad website, it's gonna affect you anyway. There's really, really no reason to have a bad website because in any way that you look at it, it's affecting your business...

Did you know that your website engagement rate has a major impact on your SEO ratings? And that means how you appear on the top of Google or obviously on the bottom in a natural, if people like your website, it's going to impact your SEO positively. And if people don't like your website, obviously it's going to have the opposite effect. Now this is an interesting topic because for years and years, Google kept on telling the market and the SEO industry that this engagement had no impact on SEO whatsoever.

Then in 2024, there was a huge amount of internal documents leaked from Google and what it showed was a whole different story to what Google were telling the market. Wireless showed that the engagement rates had a massive impact on SEO. In fact, up to a 15% ratio on the SEO algorithm. Now this is very interesting to know and we keep on telling our clients this all the time.

If your website has a low engagement rate, that means that people are coming onto your website and bouncing straight off. If people are not looking through the different sections, if they're really just not engaging, that means it's going to impact your SEO. In a nutshell, if you have a bad website, it's time to change it if you want to come up on top of the search rankings. Now it's an Important thing to know, even if you don't do search engine optimisation and you just doing Google Ads or you just doing social media, if you have a bad website, it's gonna affect you anyway.

There's really, really no reason to have a bad website because in any way that you look at it, it's affecting your business. If you have a bad or outdated website, I suggest to you that you go and change it, increase those engagement rates because you probably gonna see an increase on your s C. O. And a higher performance as well in all aspects.

Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits. Main topics: Technical SEO and site architecture hygiene.

Does Your Website Engagement Rate Have an Impact on Your SEO? Based o...


Ranking on Google means absolutely nothing if this one thing is missing. If you're focusing on traffic or rankings, but this metric is not increasing, I hate to break it to you, SEO isn't working. Traffic is a vanity metric. Rankings are a vanity metric. They don't pay the bills. What actually matters is your conversion data. SEO is meant to connect search intent with revenue. As an example, I might rank for what is SEO and that can bring me traffic, but ranking for SEO agency for e commerce is gonna bring me customers. You don't want visitors, you want customers.

You can have all the traffic and rankings in the world, but if your website SEO isn’t turning that into customers, it’s not doing its job... Traffic and rankings are weak success metrics if conversion data and revenue are not improving. SEO should connect search intent to revenue, because broad educational terms can bring traffic while specific commercial terms bring customers. Main topics: Search intent / revenue, SEO measurement / conversions.

You can have all the traffic and rankings in the world, but if your website SEO isn’t turning that into customers, it’s not doing its job. Google SEO comes down to matching search intent with what people are actually ready to buy. That’s where your SEO keyword research makes the difference. #websiteseo #googleseo #seoexplained #websiteseotips #seoin2026

Search intent / revenue
SEO measurement / conversions


Okay, I got a brilliant review tip for you you probably have never heard before you guaranteed they've never heard this before so big shout out to my new Slovenian friend so there's Robert who gave me this tip when I was hanging out with him at Brighton SEO in the UK so what he did to generate a ton of reviews for his laundromats was he placed a Facebook advertisement just talking about his his business and then a ton of people commented saying oh, I love this laundromat and so then he direct messaged those people and said hey, would he's like hey, would you give me a Google review and they did so the strategy is create Facebook ads about your business and then anyone that leaves a comment asking if they'd be willing to leave you a review smart tip thanks today's.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

I have a brilliant review tip for you that you definitely haven’t hea...


This is crazy. You plug your sitemap into this website. Just go to whatever your website is forward slash sitemap.xml. Then this looks at all the pages and posts on your site. It tells you what your website is about with different percentages based on what you write about. Here's my site. I write about social media a lot and search engine optimization a lot. Growth marketing, too. This is useful because if you're trying to do SEO and you're writing about a lot of stuff that's not core to your business, it makes it hard for Google to know what your site is about, which makes it harder to rank for the topic that actually moves the needle for you. You might use a site like this, find out that your website has too much unrelated content to what actually makes you money, and cut that unrelated content. By doing that, you can rank higher in search engines and get recommended more in LLMs. What is my website about.com.

This is crazy. You plug your sitemap into this website. Just go to whatever your website is /sitemap.xml Then this looks at all the pages and posts on your site... A sitemap-level topic analysis can reveal when a site has too much content unrelated to its money-making topic, which may weaken SEO and LLM recommendations. The creator claims cutting unrelated content can clarify site focus and may help search rankings and LLM recommendations. Main topics: AI visibility / site focus, Topical authority / content pruning.

This is crazy. You plug your sitemap into this website. Just go to whatever your website is /sitemap.xml Then this looks at all the pages and posts on your site. It tells you what your website is about, with different percentages based on what you write about. Here's my site: I write about social media a lot, search engine optimization a lot, growth marketing too. This is useful because if you're trying to do SEO and you're writing about a lot of stuff that's not core to your business, it makes it hard for Google to know what your site is about which makes it harder to rank for the topic that actually moves the needle for you. So you might use a site like this and find out that your website has too much unrelated content to what actually makes you money, then cut that unrelated content. By doing that, you can rank higher in search engines, and get recommended more in LLMs. Whatismywebsiteabout.com #searchengineoptimization #seo #contentmarketing #topicalauthority

AI visibility / site focus
Topical authority / content pruning


It's time to announce and choose the winner of the microphone competition. As you know, last week I ran a competition. All you had to do was comment with the word microphone and you could be entered into the draw to win. There were thousands and thousands of comments, but unfortunately there can only be one winner. Just to show you how I'm choosing the winner, it's very straightforward and very transparent and very fair. I go to a website called suppliers.com. I've uploaded all the social media links of those posts. You can see them straight away underneath there and you can see how many comments there are. I press go and what it's gonna do is choose a random winner. The winner is a guy by the name of Dave Gone Wild. Dave, well done for winning the prize guys. Unfortunately, again, there can only be one winner and I'm sorry if you didn't win. Keep on following my pages because hopefully I'm going to be having more of these competitions in the near future. Dave, I'm going to send you a message so we can get this microphone shipped to you straight away. Well done again.

The winner of the microphone competition is… Thanks to everyone who e...


YouTube mentions showed the strongest correlation with ChatGPT visibility. This is when your brand name appears in a channel name, title, description, transcript, or link. The most obvious way to start getting YouTube mentions is to just publish videos on YouTube. If you Google Edward Stern social media posting strategy come this top result my exact social media posting strategy. I show how I make the same video come out to TikTok, to Instagram, to LinkedIn, and of course to YouTube. Shorts videos rank phenomenally in SEO, as this ahrefs article shows. They also influence AI a ton. When you do this, just make sure to put your keyword in your video title and your video description. And learn how to do SEO and GEO at freeseoknowledge.com.

Ahrefs: “YouTube mentions showed the strongest correlation with ChatGPT visibility. This is when your brand name appears in a channel name, title, description, transcript, or... The source claims YouTube mentions correlate strongly with ChatGPT visibility when a brand appears in channel names, titles, descriptions, transcripts, or links. Short-form videos distributed to YouTube, TikTok, Instagram, and LinkedIn are framed as multi-surface assets for search and AI visibility. Main topics: AI visibility / YouTube mentions, Content distribution / Shorts, Video SEO / keyword placement.

Ahrefs: “YouTube mentions showed the strongest correlation with ChatGPT visibility. This is when your brand name appears in a channel name, title, description, transcript, or link. The most obvious way to start getting YouTube mentions is to just publish videos on YouTube.” If you google Edward Sturm social media posting strategy, click on the top result, My Exact Social Media Posting Strategy, I show how I make the same video come out to TikTok, to Instagram, to LinkedIn, and of course to YouTube Shorts. Videos rank phenomenally in SEO. As this Ahrefs article shows, they also influence AI a ton. When you do this, just make sure to put your keyword in your video title and your video description. And learn how to do SEO and GEO at freeseoknowledge.com #generativeengineoptimization #searchengineoptimization #answerengineoptimization #aisearch

AI visibility / YouTube mentions
Content distribution / Shorts
Video SEO / keyword placement


This is how you can use Claude and apify to get an almost unending amount of leads every single day and you need barely any technical expertise. It's very simple. All you have to do is go to Appify and sign up a new account. For those of you that haven't heard what Appify is, it's the world leader that helps you with scraping and getting a whole lot of information from Google Maps, social media websites and a whole lot more. Once you have signed up for your free account, make sure that you get that a P R key cause you're gonna need it in a moment. Now what you have to do is go to your claw desktop app, then click on customize, then make sure that you click on Add Tools. Once you look over there, look for the Appify MCP tool, connect it over there, put in your API key, make sure that you customize and make sure that everything on and press save. It's very simple. The next thing that you have to do is open up Claude again and give an instruction something like this, use Appify to scrape Google Maps to find me 100 plumbers in Flatbush, New York. Give it a few moments over there and you're gonna see, look at this, he has 100 plumbers in Flatbush, New York that I can do whatever I want to with this list, this tool and the system is really amazing. Go try it out yourself and Let me know how it works for you.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Get Unlimited Leads Everyday Automatically Using Claude and Apify Thi...


I hope you're ready for some tough love, because I've got to be brutally honest with you here. What exactly are you expecting to rank for with this? Your name? Of course. You've got 3 random H1s that don't even make sense and you should only have one. You are giving search engines nothing to work with. I'm gonna assume that this is the kind of stuff you wanna rank for. All of this info, at a minimum, should be on this page. Cause this is never gonna rank.

Replying to @cynthia Going to be honest with you… what are you actually trying to rank on Google for here? Your website SEO is non existant... A service page with vague heading signals and minimal descriptive content gives search engines and answer engines little evidence about the actual offer. Main topics: On-page SEO / H1 structure, Service-page clarity.

Replying to @cynthia Going to be honest with you… what are you actually trying to rank on Google for here?   Your website SEO is non existant. Multiple H1s that give search engines nothing, minimal text content, main service pages just full of images... this is NOT how to do photography SEO.   Your website SEO strategy needs CONTENT with clear targeting and the right info on the page. Google & AI search engines aren't going to figure out what you offer without it.   #websiteseoaudit #photographyseo #websiteseocontent #onpageseo #rankongoogle

On-page SEO / H1 structure
Service-page clarity


I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the topics on your site are about something very different. This is Hubspot's Google traffic. Hubspot was writing about a ton of things unrelated to their brand. Google's algorithm started prioritizing having authority to a specific topic. All their unrelated stuff was cut. That's tons of time and budget wasted. If you write too much about unrelated topics. It also makes it harder for you to get traffic or the things that are actually related to your core business. Here's how you can see what your website is about for free. Get Screaming Frog from screamingfrog.co.uk, put your website in, click start. Screaming Frog will crawl your entire site up to 500 URLs for free. Filter for HTML, export as a CSV. In the CSV filter, the top row filter for indexability is indexable. Copy your entire title column, your entire meta description column. Copy them together. Go to this website. You might want to take a screenshot. Paste the page title meta description combo you just copied. Choose SEO topic clusters. Click generate graph. This will show you what your website is about so you can decide if you have content that's too unrelated and cut it. And save years learning how to do SEO that gets paying customers users warm leads calling you up, at compactkeywords.com.

I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the... Screaming Frog exports of indexable titles and meta descriptions can feed topic-cluster mapping to reveal off-topic site content. Publishing too much unrelated content is framed as making it harder to win traffic for topics tied to the core business. Main topics: Content pruning / authority focus, Topical authority / topic clustering.

I really can't believe this is free. This graphs all the different topics of your website. You might think your website is about one thing, but then you find that half of the topics on your site are about something very different. HubSpot is a good example. HubSpot was writing about a ton of things unrelated to their brand. Google's algorithms started prioritizing having authority to a specific topic. All HubSpot’s unrelated stuff was cut. That's tons of time and budget wasted. If you write too much about unrelated topics, it also makes it harder for you to get traffic for the things that are actually related to your core business. Here's how you can see what your website is about for free. Get Screaming Frog from screamingfrog.co.uk. Put your website in, click start. Screaming Frog will crawl your entire site, up to 500 URLs for free. Filter for HTML. Export as a CSV. In the CSV, filter the top row. Filter for Indexability is Indexable. Copy your entire Title 1 column, your entire Meta Description column; copy them together. Go to client-side-kg.pages.dev Paste the Page Title / Meta Description combo you just copied. Choose SEO Topic Clusters. Click Generate Graph. This will show you what your website is about so you can decide if you have content that's too unrelated and cut it. And save years learning how to do SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com #searchengineoptimization #seo #digitalmarketing #contentmarketing

Content pruning / authority focus
Topical authority / topic clustering


Whoever told you that you can use AI SEO content has done you completely dirty. The whole "you can automate your SEO content with AI" has got people running around publishing the most trash content that is never gonna rank. The majority of people that are following this advice do not know what they're doing. If you get the content from AI and you don't add anything else to it, AI already has that content. It already knows it, and it already knows it because someone else has already published it, and that's the site that's gonna rank or get mentioned when people search it. You're not giving anything new to the algorithm, and that's what they want. You're just wasting your time. It's not gonna lead to any long term gains.

Whoever told you that you can fully automate your SEO content with AI has done you dirty. Seeing loads of sites rely on AI tools for SEO, pumping out website SEO content and... Publishing AI-generated SEO content without adding anything new is presented as unlikely to rank or create long-term value. Main topics: AI content / originality, AI visibility / originality.

Whoever told you that you can fully automate your SEO content with AI has done you dirty. Seeing loads of sites rely on AI tools for SEO, pumping out website SEO content and expecting it to rank. It doesn’t work like that. If you’re using AI for SEO and just copying what it gives you, you’re not adding anything new. Google SEO has already seen it before. You need to go beyond basic SEO automation and actually bring something original to your website SEO. That’s what moves rankings. #websiteseo #googleseo #aiforseo #websiteseostrategy #seoin2026

AI content / originality
AI visibility / originality


Here's a sneaky way to get your brand recommended in AI for free! Go to Perplexity, put in a prompt. Perplexity will show you the exact web searches that it did to gather your answer. Run a few similar prompts. Make sure you are always keeping track of the searches that Perplexity does. Now with the searches you got from Perplexity, head over to ChatGPT. Hey, my target keyword is put in your target keyword. The other keywords I want covered are put in the other searches you gathered from Perplexity. Write an SEO article for this. Take the output from ChatGPT, edit it for your brand voice. Make sure it's factual, not hallucinating. Remove m dashes. Remove buzzwords. You can also follow up with this prompt write like a human. Keep it professional but conversational. Don't use emdashes or buzzwords like stream lined. Avoid sounding like a press release. Be clear, direct, natural, like you're writing to a smart friend. Take your article, put it up on your site. Go to answerthepublic.com, put in your topic. Click search. Even a free account. You can get a ton of relevant questions in your topic. Take 10 of the most different, most relevant questions. Go back to Perplexity, give the questions you picked. Say, write around 120 word plain text answers for each question returned inside a single code block with no citations. Just like you did with the ChatGPT output. Review these heavily. Edit for your brand voice. Create a page on your site like your topic and the word Faqs. Each page within that will be your question...

Here's a sneaky way to get your brand recommended in AI for free!

Go to Perplexity, put in a prompt. Perplexity will show you the exact web searches that it did to gather your answer. Run a few similar prompts. Make sure you are always keeping track of the searches that Perplexity does.

Now with the searches you got from Perplexity, head over to ChatGPT. Hey, my target keyword is put in your target keyword. The other keywords I want covered are put in the other searches you gathered from Perplexity. Write an SEO article for this.

Take the output from ChatGPT, edit it for your brand voice. Make sure it's factual, not hallucinating. Remove m dashes. Remove buzzwords.

You can also follow up with this prompt write like a human. Keep it professional but conversational. Don't use emdashes or buzzwords like stream lined. Avoid sounding like a press release. Be clear, direct, natural, like you're writing to a smart friend.

Take your article, put it up on your site. Go to answerthepublic.com, put in your topic. Click search. Even a free account. You can get a ton of relevant questions in your topic. Take 10 of the most different, most relevant questions.

Go back to Perplexity, give the questions you picked. Say, write around 120 word plain text answers for each question returned inside a single code block with no citations. Just like you did with the ChatGPT output. Review these heavily. Edit for your brand voice.

Create a page on your site like your topic and the word Faqs. Each page within that will be your question. Each page will look like this: the question, the answer from Perplexity, a call to action to visit your long targeted AI page, the one that ChatGPT wrote.

Your pages targeting the questions are for easy searches. When you rank for these, you pass SEO authority to your AI targeted page. Your AI targeted page shows for all of these searches that AI does when people put in your prompts.

This is how you get your brand recommended in AI and get more AI SEO strategies at freeseoknowledge.com.

Here's a sneaky way to get your brand recommended in AI for free. Go to Perplexity. Put in a prompt... Perplexity can reveal web searches it performs for prompts, giving clues about retrieval language behind AI answers. Main topics: AI retrieval research / Perplexity, AI-targeted content / FAQ clusters, Risk/avoid / AI content generation.

Here's a sneaky way to get your brand recommended in AI for free.  Go to Perplexity.  Put in a prompt. Perplexity will show you the exact web searches that it did to gather your answer. Run a few similar prompts. Make sure you are always keeping track of the searches that Perplexity does. Now with the searches you got from Perplexity, head over to ChatGPT. Say, “My target keyword is, [put in your target keyword], the other keywords I want covered are, [put in the other searches you gathered from Perplexity]. Write an SEO article for this. Take the output from ChatGPT, edit it for your brand voice, make sure it's factual and not hallucinating, remove emdashes, and remove buzzwords. You can also follow up with this prompt, “Write like a human, keep it professional but conversational, don't use emdashes or buzzwords like streamlined, avoid sounding like a press release, be clear, direct, and natural like you're writing to a smart friend.” Take your article, put it up on your site. Go to answerthepublic.com, put in your topic, click search. With even a free account, you can get a ton of relevant questions in your topic. Take 10 of the most different, most relevant questions. Go back to Perplexity, give the questions you picked. Say, “Write around 120-word plain text answers for each question returned inside a single code block with no citations.” Just like you did with the ChatGPT output, review these heavily, edit for your brand voice. Create a page on your site like your topic then the word FAQs. Each page within that will be your question. Each page will look like this: The question, the answer from Perplexity, a call to action to visit your long targeted AI page (the one that ChatGPT wrote). Your pages targeting the questions are for easy searches. When you rank for these, you pass SEO authority to your AI-targeted page. Your AI-targeted page shows for all of these searches that AI does when people put in your prompts. This is how you get your brand recommended in AI. And get more AI SEO strategies at freeseoknowledge.com #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

AI retrieval research / Perplexity
AI-targeted content / FAQ clusters
Risk/avoid / AI content generation