LGBT, do you hold grudges? Hell yes. I'll never forgive you for not saying please on July 6, 2024. Believe it or not, AI does kind of hold grudges. A new sear interactive study found that negative sentiment in super old reviews can keep showing up in AI answers. They tested this on their own business and found that a negative review from 2018 was still being repeated by AI. Why? Because the same complaint happened across multiple review sites. AI didn't just see one review, it saw the same story being repeated across the web and treated it like proof. Bigger study looked at 800,000 AI. Answers and found that review sites are one of AI's biggest trust signals, especially when someone is close to making a decision. So don't just focus on getting more reviews. You need to also look at what your existing reviews are saying about your business because AI might be repeating and amplifying an old review from years ago. We discuss updates like this every week on the Weispark Local Update. Check it out wherever you get your podcast.

Old negative reviews can keep resurfacing in AI answers when the same complaint appears across multiple review sites. Main topics: AI review sentiment persistence.

AI holds grudges. A new Seer Interactive study found that negative co...


Look at this, even duplicator getting in on the conversation. So, hey, duplicator, is this really the duplicator's TikTok account? Anyway, massive fan. Been using your plugin for years. Still use it. Thanks very much.

The creator states long-term usage of the Duplicator WordPress plugin and frames the plugin as still part of their current workflow. Main topics: WordPress plugin loyalty.

Replying to @Duplicator Hey @Duplicator 👋 Massive fan. Best plugin to...


If you're trying to get recommended by AI, trying to show up in AI search, you've probably heard that AI loves freshness. They love that fresh content. Content has to be fresh if you want to be found by AI. And while there is some truth to this, it's not that simple. AI is not keeping track of how fresh your content is or how often you're updating it. So I wanna talk about what actually matters when it comes to content freshness so you can make some smart decisions. So there are two places where the freshness of your content might make a difference. The first is for ranking in a search engine. Because of course before you can get cited by AI, you have to rank in a search engine. After the user enters a prompt, the AI is going to use that search engine to find a pool of candidates that it might cite. If you're not ranking among those candidates, you can't be cited. So how does freshness affect ranking? Well, it depends on the query. If you're asking about recent events, then the search engine is naturally going to show recent articles. For more evergreen type information, freshness isn't going to matter so much. Search engines will happily rate content that is one, three, or five years old. However, generally speaking, search engines do prefer more recent content in the same way that people prefer more recent content. All else being equal, if Google has A choice to show you an article that was written two years ago or two months ago. It's gonna pick the one that was written most recently...

If you're trying to get recommended by AI, trying to show up in AI search, you've probably heard that AI loves freshness. They love that fresh content. Content has to be fresh if you want to be found by AI.

And while there is some truth to this, it's not that simple. AI is not keeping track of how fresh your content is or how often you're updating it. So I wanna talk about what actually matters when it comes to content freshness so you can make some smart decisions.

So there are two places where the freshness of your content might make a difference. The first is for ranking in a search engine. Because of course before you can get cited by AI, you have to rank in a search engine.

After the user enters a prompt, the AI is going to use that search engine to find a pool of candidates that it might cite. If you're not ranking among those candidates, you can't be cited. So how does freshness affect ranking?

Well, it depends on the query. If you're asking about recent events, then the search engine is naturally going to show recent articles. For more evergreen type information, freshness isn't going to matter so much.

Search engines will happily rate content that is one, three, or five years old. However, generally speaking, search engines do prefer more recent content in the same way that people prefer more recent content. All else being equal, if Google has A choice to show you an article that was written two years ago or two months ago.

It's gonna pick the one that was written most recently. However, it's important to point out that nothing I've said so far is specific to AI. Again, we're still talking about traditional search engines.

The only real difference when it comes to AI on the ranking side is that AI loves to append the current year to its searches. So after user enters a prompt into the AI, that AI is gonna do what's called a query fan out. It's gonna do a series of three to a dozen separate searches.

And if the AI feels like recency matters for some of these searches, it'll often append a year like 2026 to the end of the query. Now, humans do this too sometimes, of course, but AI tends to do it more often. Now, adding the current year to the title will give you more recent articles.

However, the main impact it's gonna have is it'll give you more articles with 2026 in the title or 2026 in the published date or article timestamp. And for this reason, you definitely should be including the date in the title and timestamp of every article when it's relevant. However, it's important to know that that's not going to trick traditional search engines like Google into thinking that your content is fresh.

Google actually is caching old versions of your article and noticing when you update That article. The good news is you don't have to change it that much. Adding one paragraph or changing a few sentences is typically enough.

Now, so far we've only talked about ranking. But of course in AI search, ranking is just the first step. Once you show up in that result set, you actually have to be cited by AI to influence the output.

So this must be where AI differs from traditional search, right? AI just loves citing recent fresh content. But no, when you look at the data, AI doesn't have a strong preference for recent content.

No more than traditional search engines at least. ChatGPT and Google's AI is still happy to cite older content when it makes sense. Most Reddit threads, for example, to we see cited are at least a year old.

Now. Like traditional search, AI does generally have a bias towards recent content. However, unlike traditional search, it's not actually tracking when you last updated your content.

Before AI even looks at your page, it's gonna look at your title tag, your description, and your URL. If the AI. Feels that recency is important, merely having the year in one of these three places will dramatically increase the chances that you get cited.

However, generally I recommend against putting the year in the URL. If you do that, you're gonna have to change the URL next year, and in that case you're starting all over in terms of page authority. Assuming The AI decides to look at your page.

It's also going to notice any time stamps or years in the content itself. But again, it's not actually noticing if the content is recent, it's just looking for that date on the page. So yes, you should be updating your most important articles annually, especially if recentcy is relevant to the topic.

But primarily what AI is rewarding is just having the year on the page.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

Does AI reward fresh content? It's not tracking your updates, it's lo...


If I can rank No. 1 on Google Maps as fast as possible, here's what I do. Number one I download the G M. B. Spy Chrome extension and open my competitors profile on Google Maps. I would take all their categories, add them to my profile and fill everything else out. Two I'm gonna go to services and add everything I offer. Then I'm gonna click into each one and add a description with my location and my main service keyword. 3. I'm gonna post a few times a week mentioning areas I wanna show up, one city per post. 4. I'm gonna respond to every single review I get. 5. I'm gonna go to bright local to get citations. 6. I'm gonna go to my website and build a location page for each area I wanna show up. And 7. I'm gonna comment SEO to have us help you rank.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

Rank #1 as fast as humanly possible (full guide) Comment "SEO" and I'...


Did you know that you can now sync your Google Business Profile analytics inside of Google Analytics? Now this is brand new and it's fantastic. In the past, if you want to get the analytics of your Google Business Profile, you had to go into your Google Business Profile itself. But now with this feature, you can get all that information inside of Google Analytics and that is now obviously your source of information. You don't have to click between the two different sources. It's very easy to do. Look over here in your Google Analytics on the bottom left, click on admin over there. Go look for your Google Business Profile, click it over there and select your Google Business Profile. It takes 1 or 2 seconds. Just go through the steps. And then once you've done over there, you now can go look in reports inside of Google Analytics. Go to look in your Google Business Profile and look at all the stats that it can pull out for you. It can show your business interactions. It can see how many people have clicked on you. You can see your calls. You can see directions and a whole lot of other information. It's pretty cool. Go check it out yourself.

Businesses need clear ownership of Meta pages, ad accounts, and admin access before relying on Facebook or Instagram advertising. Main topics: Meta Business asset ownership.

How to Connect Your Google Business Profile Directly to Google Analyt...


On site, if you're a beginner, you probably just mess around with your title tags and meta descriptions. If you're a pro, you're way more interested in something called information architecture, how the layout of the website's determined. Keywords, if you're a beginner, I just see people chasing one keyword. If you're a pro, you're trying to own a whole topic and producing content to be an authority in one subject matter. Content. If you're a beginner, you probably just use AI to write all your content and wonder why it's not working. I get this all the time. If you're a pro, you're gonna be using custom skills to interview you and then extract information gain, which is the difference between what you and only, you know, data experiences versus what AI already knows. The one I use is in the description so you can download that and use that one too. Analytics, if you're a beginner, you're just gonna look at page views daily and waste your time. If you're a pro, you're gonna look at data over periods of months and feed it into your AI to make better decisions. Page speed. If you're a beginner, you're gonna be chasing the page speed score of 100 in Google Page Speed. If you're a pro, you know that's a total waste of time and you're just gonna get the basics right and move on. Back links. If you're a beginner, you're just gonna be focused on citations. If You're a pro, you're gonna be using tactics like digital PR to get your data into big publications and get really good links.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

The gap between beginner and pro in AI Search is what you're focused ...


Top five easiest ways to rank number one on Google. Number five, create location pages on your website for each area you search. Number four, go to answersoccrates.com, type in your service, take any of those questions, and write a blog post about it. Send this to a business owner that needs to hear it. Number three, go to Google Search Console, click on performance, find keywords you're showing up for, but don't have strong pages on your website to support them and make those pages. Number two, go to Ubersuggest, type in your competitor's domain, click top pages by traffic, and find what's working for them, then do it better on your site. And number one, don't forget to save this. Go to Google and type in your service, then scroll to the people also ask section, and add those as frequently asked questions on your service pages and answer. Follow us and comment SEO if you want help ranking.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

This Free Trick Steals Your Competitor's Best Topics… 🤫 Comment "SEO"...


Half your website might have disappeared from Google without you even knowing. Google just changed this recently and a lot of people still haven't caught up. Since AI made it way easier to create content, Google raised the bar on what they'll actually show in search results. So now they're looking at more of your pages and showing less of them. Here's how to check if your pages are getting hit. Open Google Search Console, click pages, and look at crawled not currently indexed. These are pages Google looked at and decided they weren't good enough to show to anyone. If any of these have the same generic info everyone else published, you're cooked. If it has potential, rewrite it with original data, screenshots, or examples no one else has. The bar has raised, your content has to move with it. If you're a US-based business, comment SEO if you want us to help with your site.

Your Website Has Pages Google REFUSES To Show… 👀 Comment "SEO" and I'...


What's the difference between a SaaS that succeeds with SEO and one that doesn't? The one that succeeds gets backlinks. If you are a new website, especially a SaaS, this is a list of places to get foundational backlinks from. Create an account on each one of these places. Write a lot of detail in your accounts. Try to make your profiles look good users of the platform would want to click through to your website. Having your company listed in a lot of different places makes you look more trustworthy to Google and to large language models. When you have more trust and more authority, it's easier to get traffic for the things people search that bring you customers. Learn more easy backlinks at Compact Keywords com.

What’s the difference between a SaaS that succeeds with SEO and one t...


Alright, cheers. WP. Forms. So contact form 7 is in feature freeze until at least 2028. So now is the perfect time to switch to WP forms. Plus, WP. Mail SMTP. Is made by the folks at WP Forms, so they work great together. And yeah, that's true. And I've got nothing against WP forms, you know, I've used it on a couple of websites, not that I chose to, but it was just there. But for me, for the last 15, 16 years, I've used, um, contact form seven. And I've used it because I like the fact that it is a bare bones, naked plugin. It has no styling and nothing to it, because everything that we build in our agency is built custom to every client. So I'm never fighting against the existing styles to make it look the way that I want it to look. So that's one thing. But I've always used WP. Mail SMTP. And I've always been really happy with it. So I know you guys make good plugins, but it's just never been my plugin of choice, I think. You know, for anyone that's on the fence, try both. Try WP. Forms. Try the contact form 7. See which one you like. The other thing is the fact that contact form 7 has no features or has a feature freeze now until 2028. Or at least 2028 for me. That makes no difference at all. Like. Like I said, I've been using contact form 7 for, you know, 15, 16 years, and I don't even remember them having any new features added. It's a contact form. That's all it does. It sends mail. And there's never been any new features inside it. So the fact that they've frozen that doesn't really make any difference to me...

Alright, cheers. WP. Forms.

So contact form 7 is in feature freeze until at least 2028. So now is the perfect time to switch to WP forms. Plus, WP.

Mail SMTP. Is made by the folks at WP Forms, so they work great together. And yeah, that's true.

And I've got nothing against WP forms, you know, I've used it on a couple of websites, not that I chose to, but it was just there. But for me, for the last 15, 16 years, I've used, um, contact form seven. And I've used it because I like the fact that it is a bare bones, naked plugin.

It has no styling and nothing to it, because everything that we build in our agency is built custom to every client. So I'm never fighting against the existing styles to make it look the way that I want it to look. So that's one thing.

But I've always used WP. Mail SMTP. And I've always been really happy with it.

So I know you guys make good plugins, but it's just never been my plugin of choice, I think. You know, for anyone that's on the fence, try both. Try WP.

Forms. Try the contact form 7. See which one you like.

The other thing is the fact that contact form 7 has no features or has a feature freeze now until 2028. Or at least 2028 for me. That makes no difference at all.

Like. Like I said, I've been using contact form 7 for, you know, 15, 16 years, and I don't even remember them having any new features added. It's a contact form.

That's all it does. It sends mail. And there's never been any new features inside it.

So the fact that they've frozen that doesn't really make any difference to me. So, yeah, like I said, anyone watching this, check out WP. Forms.

Check out contact form 7, see which one works best for you, and then use that moving forward.

WordPress form-plugin choice is partly an implementation tradeoff: bare-bones plugins reduce style conflicts for custom builds, while SMTP support remains a deliverability layer. Main topics: WordPress form plugin styling and SMTP tradeoffs.

Replying to @WPForms Yea probably a sensible combo but as Contact For...


All search is becoming AI search. It doesn't matter if you're searching on ChatGPT or Google, within a few months, all search results are gonna be generated and curated by AI. So let's talk about how SEO is changing as a result. What are the biggest differences between ranking in traditional search and ranking in AI search? And how can you use that information to get recommended more often by AI search? Well, the first thing to understand is that in AI search, ranking is actually the easy part. Traditional search is very competitive, and that's because humans only look at a few pages before making a decision. AI, on the other hand, might consider hundreds of pages. So as long as the title of your page and the content on that page is somewhat relevant for the topic you're trying to rank for, and you have some minimum amount of authority on your website, you're probably going to be in that result set. The hard part in AI search is actually being cited. While AI is going to consider hundreds of pages, it's really only going to cite a few of those pages. So the question is, what is AI looking for when determining which pages to cite? Well, ultimately, it's looking for an answer it can trust based on the user's prompt. The AI has one or more questions it's trying to answer, and it's looking for a direct, straightforward answer from a trustworthy source back by research If possible. So first and foremost, you must just very clearly answer the question. And keep in mind, when AI is citing your page, it's not citing the entire page. It's citing a section of it, a chunk...

All search is becoming AI search. It doesn't matter if you're searching on ChatGPT or Google, within a few months, all search results are gonna be generated and curated by AI. So let's talk about how SEO is changing as a result.

What are the biggest differences between ranking in traditional search and ranking in AI search? And how can you use that information to get recommended more often by AI search? Well, the first thing to understand is that in AI search, ranking is actually the easy part.

Traditional search is very competitive, and that's because humans only look at a few pages before making a decision. AI, on the other hand, might consider hundreds of pages. So as long as the title of your page and the content on that page is somewhat relevant for the topic you're trying to rank for, and you have some minimum amount of authority on your website, you're probably going to be in that result set.

The hard part in AI search is actually being cited. While AI is going to consider hundreds of pages, it's really only going to cite a few of those pages. So the question is, what is AI looking for when determining which pages to cite?

Well, ultimately, it's looking for an answer it can trust based on the user's prompt. The AI has one or more questions it's trying to answer, and it's looking for a direct, straightforward answer from a trustworthy source back by research If possible. So first and foremost, you must just very clearly answer the question.

And keep in mind, when AI is citing your page, it's not citing the entire page. It's citing a section of it, a chunk. And the most common chunk for it to cite is the one right at the top of the article.

And so that's why, in the first two to three sentences right after the title of the article, you want to very clearly answer the main question posed by the title, and then continue doing this throughout the article, after each heading. The other place you want to do this is after any chart, table, or graph. AI loves structured data like this.

It's one of the main ways you build trust within the content, which we'll talk about more in a second. But immediately after presenting that data, you should summarize the key finding. Now, before we talk about the trust piece, I want to give one caveat.

The goal of AI search is ultimately not to be cited. The goal is that when a user goes to AI looking for a recommendation, that the AI recommends your brand, product, or service. And for that to happen, the content that AI sites needs to recommend your brand, product, or service.

And so, whenever possible, when you're answering the question in a way that AI is likely to site, you want to try to pose your brand, product, or service as the answer. To that question, recommend yourself. But of course, the second part of being cited is trust.

Now, based on what the AI already knows about your brand and website, you have a static level of trust. And that's going to be somewhat dependent on the topic. If it's a question about your brand specifically, you're already the number one authority.

For more competitive topics, you're going to have less authority. But outside that static measurement of trust, there are things you can do within the content to make AI trust it more, and that's primarily by providing supporting facts and data. So in addition to the tables, charts, and graphs that I mentioned earlier, you should also be citing facts, figures, and statistics after each answer you provide in the article.

So in the end, what does this look like? Immediately after your title, you're directly answering the question two to three sentences, and then immediately providing one to three facts or statistics to back up that answer. And then you're repeating that after each subheading in the article, sprinkling in a few tables, charts, or graphs, and clearly explaining the key takeaways after each.

How to get cited in AI search: AI only cites a few pages, so answer t...


Google just rolled out AI mode. Here's how to show up. One. Write content that answers real questions instead of just keywords. Frequently ask questions and H Two's phrase like how your customers actually talk. 2. Use real details only you know, prices, materials, timelines. 3. Keep doing normal SEO service pages, location pages, reviews, blogs. That's it. The search bar is changing, but if you're still doing the basics, you'll be fine. And comment SEO if you want our help showing up.

Search reputation management is about controlling and monitoring how a name or business appears in search results and reviews. Main topics: Search reputation management.

Google's new AI Mode is hiding your business 🚨 Comment "SEO" and I'll...


Google have launched Google Preferred Sources, which is a brand new feature that allows your customers and your readers to choose you as a preferred source of information. Now when this is done correctly, it does a few things. No. 1, it increases your chances on coming up on Google AI Overviews, coming up in Google AI mode, and also it's going to increase your chances of being the top source on Google News. Not only that, Google have said to us that it's gonna be part of the algorithm that more people that have selected you as a preferred source is gonna increase your chances of actually ranking on Google as well. So there's a few ways to set it up and get your customers and your readers to choose you as a preferred source. The first thing that you can do is go on to Google News. You gonna see top stories over there. You click on that icon, and then it's gonna take you to a section where people can put in your URL and add you as a source. The second way that you can do it is go to this URL: google.com/preferences/source. You can put in the URL there again, and again you're gonna become their preferred source. Then there's a third way to set it up, and this is very clever. Go onto a notepad, then put in this URL: google.com/preferences/source. Then add this at the end: question mark q equals, then put it in your URL. When you put in this exact URL into Google, straight away it's gonna go to that page. Now the reason why this is clever is that you can put this into the back of an image...

Google have launched Google Preferred Sources, which is a brand new feature that allows your customers and your readers to choose you as a preferred source of information. Now when this is done correctly, it does a few things.

No. 1, it increases your chances on coming up on Google AI Overviews, coming up in Google AI mode, and also it's going to increase your chances of being the top source on Google News. Not only that, Google have said to us that it's gonna be part of the algorithm that more people that have selected you as a preferred source is gonna increase your chances of actually ranking on Google as well.

So there's a few ways to set it up and get your customers and your readers to choose you as a preferred source. The first thing that you can do is go on to Google News. You gonna see top stories over there. You click on that icon, and then it's gonna take you to a section where people can put in your URL and add you as a source.

The second way that you can do it is go to this URL: google.com/preferences/source. You can put in the URL there again, and again you're gonna become their preferred source.

Then there's a third way to set it up, and this is very clever. Go onto a notepad, then put in this URL: google.com/preferences/source. Then add this at the end: question mark q equals, then put it in your URL. When you put in this exact URL into Google, straight away it's gonna go to that page.

Now the reason why this is clever is that you can put this into the back of an image. So for example, if a person presses that image, straight away they're gonna go to that source. You can put this on your emails, you can put this on your social, and basically what you have to start doing is get your customers and your readers to start selecting you as a preferred source.

If you look on a lot of news publishing websites, a lot of companies have started doing this straight away. You can see that they've actually started putting these buttons on their websites, on all their articles, and also specifically some people have dedicated pages on their website inviting people and show them how to make them a preferred source.

If you are a publisher and you want your news to come up more on Google, I suggest that you start doing this straight away. You can see what a difference it makes. Google actually show you this little button on the side saying that you are a preferred source, and it really does make a big difference. Go try out Preferred Sources now, specifically if you're a publisher and you want more traffic to your articles and your website.

SEO foundations require basic technical hygiene, authority checks, content freshness, and surface-specific search behavior before advanced tactics matter. Main topics: SEO foundations and technical hygiene.

Google Preferred Sources and How to Get Your Readers to Select You Go...


Ceos are now gaming Google Trends. I was able to influence Google Trends for a keyword in Google Search. I sent traffic to a Google search results page for one particular keyword. Google's now showing a bump in interest for this keyword. If you have a big platform, if you are an influencer, if you have a big email list, if you have a popular blog, you can influence people into searching things to spike Google Trends. If you wanted to show a marked interest in something you had a stake in, for example, this could be useful. Google Trends manipulation is similar to how people would manipulate click through rate in search pages by getting a lot of people to search the same thing. Click through rate is a major signal for Google. Your page gets more clicks, it ranks higher. Learn more SEO at compactkeywords com.

SEO and AEO planning should separate market-size signals from hype so strategy is based on observable demand and budget movement. Main topics: SEO and AEO market trend validation.

SEOs are now gaming Google Trends. Bill Hartzer: “I was able to influ...


Your website isn't getting clicks because your titles are bad. So here's how to fix it. Open Google Search Console, go to performance, then pages. Pick a page with lots of impressions but no clicks. Click that page. Then sort by impressions. Grab the top phrase people are typing. Then rewrite your title to mirror that wording naturally. Hide in the meta description to answer the question in one sentence with a soft call to action. Then just request indexing. Sometimes these tiny tweaks can increase your clicks a ton. So try it out if you want our help. Rank and ire, comment SEO.

Your page titles are killing your clicks… 😳 Comment "SEO" and I'll ch...


Most people don't realize that your AI coding agent only runs once and hands whatever comes out, even if it has bugs. This is how I built a Claude Agent Dev team that loops automatically building, testing, and fixing until everything's perfect. Create two specialists in Claude Code. The first is a builder agent. All it does is fix and write code. The second is the checker agent. All it does is run your test type checks, and linting. It reports exactly what failed each time. You keep these two agents separate because of the same agent that writes the code is checking its own code, it won't catch its own blind spots. Create an orchestrator command that chains them into a loop. The builder implements the feature and the checker runs all the tests. The checker says all green, then the loop stops. However, if a checker says something failed and it sends the failure back to the builder agent, the builder agent then reads the failure and fixes it. The checker then runs everything again, and this runs automatically in a loop until everything is perfect. This is the part that you need to know because it's a feature that prevents the loop from burning all of your tokens. You need to add stop rules with five maximum cycles after this. If everything's not fixed, that means a human needs to come in and figure out what's broken. The second stop rule is that if a fix breaks Something that was previously passing, the loop also stops immediately because that means something is being broken to fix something else...

Most people don't realize that your AI coding agent only runs once and hands whatever comes out, even if it has bugs. This is how I built a Claude Agent Dev team that loops automatically building, testing, and fixing until everything's perfect. Create two specialists in Claude Code.

The first is a builder agent. All it does is fix and write code. The second is the checker agent.

All it does is run your test type checks, and linting. It reports exactly what failed each time. You keep these two agents separate because of the same agent that writes the code is checking its own code, it won't catch its own blind spots.

Create an orchestrator command that chains them into a loop. The builder implements the feature and the checker runs all the tests. The checker says all green, then the loop stops.

However, if a checker says something failed and it sends the failure back to the builder agent, the builder agent then reads the failure and fixes it. The checker then runs everything again, and this runs automatically in a loop until everything is perfect. This is the part that you need to know because it's a feature that prevents the loop from burning all of your tokens.

You need to add stop rules with five maximum cycles after this. If everything's not fixed, that means a human needs to come in and figure out what's broken. The second stop rule is that if a fix breaks Something that was previously passing, the loop also stops immediately because that means something is being broken to fix something else.

Without these rules, the loop continues forever where the agents start weakening tests in order to fake a pass. I created a step by step guide with the exact agent and orchestration commands in order to build this out just like the video and comment loop and I'll send it to you. Follow for more advice on making money and running your business with tech and AI.

How to build a Claude Agent team that runs in Loops #ai #tech AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.


Just use AI content? Bad. Information gain? Good. What is information gain? Google already knows lots about rocks. Every caveman writes same rock facts. Rock hard, rock heavy, rock gray. Google bored. Google know this already. Why show same rock story again? One caveman different. This caveman go out, throw 1000 rock, write what happened. Sharp rock fly far. Round rock sink. Wet rock slip. No caveman write this before. Google excited. New knowledge. Google think, I show this caveman first. But mistake caveman often make. Ask robot to write rock story. Google don't care if robot help write. But robot only know old facts. Same boring story again. Google yawn. Add only what you know. New knowledge, good. Copy old knowledge, bad.

Using a simplified analogy, the creator argues that first-hand tests and observations add differentiated information that generic AI summaries cannot; the passage does not... Main topics: answer-ready-service-page-checklist.

Information gain is the only reason Google ranks one page over anothe...


Did you know that many times the Google Keyword Planner inside of Google Ads hides the search data from you? Which means if you're doing keyword research for some of these sensitive medical terms you are stuck you won't know what the search volumes are and you can't really move forward. Now when you're doing SEO or Google ads, you always have to start with keyword research you have to know which terms have the most volumes, the projected cost per clicks so you can move forward. Remember if you're doing SEO, you need that keyword data so you have to know which keywords to put in your page titles and your page descriptions as well as the content obviously for Google ads as well you have to know which words to put on, which words have the volume, which words are competitive and a whole lot more of these different type of informations come from Google Keyword Research now usually when you doing the Keyword Planner inside of Google Research it's the most reliable and it's great but for certain medical terms and for certain medical professions Google for whatever the reason hides the data take a look at this for example, we're doing research for a physiotherapist in Dublin we're gonna ask Google in the side of the keyword planner to find the data for us I've put a variety of terms over there now look what happens when I press enter Google hide That data, they don't show you anything, which means if I was only using the keyword planner, I wouldn't know what to do and I'd almost have to guess. Now when this happens, you have to use paid for tools...

Did you know that many times the Google Keyword Planner inside of Google Ads hides the search data from you? Which means if you're doing keyword research for some of these sensitive medical terms you are stuck you won't know what the search volumes are and you can't really move forward. Now when you're doing SEO or Google ads, you always have to start with keyword research you have to know which terms have the most volumes, the projected cost per clicks so you can move forward.

Remember if you're doing SEO, you need that keyword data so you have to know which keywords to put in your page titles and your page descriptions as well as the content obviously for Google ads as well you have to know which words to put on, which words have the volume, which words are competitive and a whole lot more of these different type of informations come from Google Keyword Research now usually when you doing the Keyword Planner inside of Google Research it's the most reliable and it's great but for certain medical terms and for certain medical professions Google for whatever the reason hides the data take a look at this for example, we're doing research for a physiotherapist in Dublin we're gonna ask Google in the side of the keyword planner to find the data for us I've put a variety of terms over there now look what happens when I press enter Google hide That data, they don't show you anything, which means if I was only using the keyword planner, I wouldn't know what to do and I'd almost have to guess.

Now when this happens, you have to use paid for tools. I'm just gonna show you when I use Semrush how the data comes up. Look at this.

Semrush gives us all the data that we're looking for. We can see the search volumes, we can see the different type of keyword, the intents behind it, and we can see the projected cost per click. So this just goes to show you for certain search terms inside of Google that you're researching specifically sensitive topics and different type of medical professions, you can't use the Google Keyword Planner and you have to use a paid for search tool, for example, Semrush or Ahrefs or any other paid tool.

Press the follow button now to keep informed with the latest Google News and SEO updates.

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity. Main topics: Google Ads account operations.

Google Ads Keyword Planner Restrictions and the Need for Paid Alterna...


If you want to rank on the first page of Google, add this to your service pages. Frequently ask questions, but you don't have to guess. So here are three ways to find ones people actually search. 1, go to also ask.com and type in your service. Take any of these questions and answer them. Google your service and city and scroll to the people also ask section. 3. Go to your Google Search Console and find questions you're already showing up for but don't have a ton of impressions. Add frequently asked questions sections to the bottom of your service pages and use each question as the header. If you want our help ranking higher, comment s. E. O.

Add this ONE section to your service pages to rank higher fast… Comme...


You can rank No. 1 on Google overnight by fixing this one thing. And I've done this multiple times. Go to Google Search Console like performance and search results. Click on a keyword you're trying to rank for and click pages. If you see more than one page, you may have a problem. Two pages are fighting for the same keyword. Google doesn't know which one to show, so it shows neither. So pick the strongest page and go to the other one and hit command F. Then search for your keyword and add a link to the other page to give it credit. It won't always hit No. 1 overnight, but your rankings can jump super fast. And comment SEO if you want our help ranking higher.

Useful niche assets can create link opportunities when people reuse them and can be asked for attribution to the original site. Main topics: Content assets as link acquisition.

Two of your own pages might be fighting for the same spot on Google… ...


If you wanna rank on Google, do this ASAP. Go to Google Search Console and verify your domain. Then click on site Maps and submit your URL. It'll look something like this. That tells Google to start crawling and indexing your pages. A couple days later, search site, colon your domain.com and you should start seeing your pages appear in results. Congrats. Now your site is actually showing up. So many people still don't do this. If you want our help, ranking higher, comment s. E. O.

Search Console property verification and sitemap submission are early discovery and indexation checks, not evidence that pages will rank. Main topics: Search Console indexation setup.

Your website might not even be showing up on Google yet… 🚨 Comment "S...


Digital PR is the best way to increase your backlinks for SEO and also one of the best methods to increase your a R citations for your brand. When done correctly, Digital PR is unbelievable. There was a study done and one in three of professional SEO said that digital P R is their number one method to improve SEO backlinks and to get higher quality backlinks. Now remember the point of getting a backlink is to get some of that domain authority from a high popular website passed on to your website. Obviously the point of digital PR is to put your brand on those very popular and powerful news websites. When Google sees that your brand is mentioned and that there's a link coming back to your website, Google pass some of that authority down to your website. That's link building and when done correctly, this improves your SEO scores. Another important reason for digital P R is that it will improve your AI citations. There was a study done by a href and it showed that digital P R is three times more likely to get your brand mentioned on AI citations than simple backlinking alone. There are many other benefits of digital PR. Obviously your brand is going to be mentioned on very popular websites which gives you authority and obviously gives you brand equity as well. Let me know your thoughts.

Digital PR Is the Best Way to Build Quality Backlinks for SEO and Imp...


Another legacy niche blog gets killed by Google. So heartbreaking to see one of the all time great blogs in the website category taken out back old, yellowed by Google. Who is it? WP beginner. If you ever made a WordPress website, you probably probably came across WP Beginner. It looks obvious why this happened. It's also something that you can avoid. In Google's defense, it's mostly them listing their own plugins No. 1 on every blog post. Searchers have gotten tired of this type of content. This leads to poor user signals that Google notices. In May 2021, WB Beginner was at its peak 2.6 million clicks a month from Google. Since then, it's gone down down down, down, down. Now it's at 32,000 clicks a month from Google. Something else you shouldn't do. The first 2,000 words of all their posts are usually what is WordPress? Why should you blog in WordPress? How to do blog in WordPress? Then the answer. So after 2,000 words, you scrolling sifting, you'd finally get your answer. This is another trend that used to be really popular in SEO super fluffy blog posts. People mistakenly thought they needed really long blog posts to keep people on the page longer. You don't need that at all. In fact, it's way better to give your answer fast. One of the all time great Reddit posts, how adding TLDR boosted conversions by 33% for articles. Added a short 2 to three sentence summary at the top giving The main points right away for product pages, wrote a quick summary of the products, features, benefits, place right under the title, increase conversions by 33%...

Another legacy niche blog gets killed by Google. So heartbreaking to see one of the all time great blogs in the website category taken out back old, yellowed by Google. Who is it? WP beginner.

If you ever made a WordPress website, you probably probably came across WP Beginner. It looks obvious why this happened. It's also something that you can avoid. In Google's defense, it's mostly them listing their own plugins No.

1 on every blog post. Searchers have gotten tired of this type of content. This leads to poor user signals that Google notices. In May 2021, WB Beginner was at its peak 2.6 million clicks a month from Google.

Since then, it's gone down down down, down, down. Now it's at 32,000 clicks a month from Google. Something else you shouldn't do. The first 2,000 words of all their posts are usually what is WordPress?

Why should you blog in WordPress? How to do blog in WordPress? Then the answer. So after 2,000 words, you scrolling sifting, you'd finally get your answer.

This is another trend that used to be really popular in SEO super fluffy blog posts. People mistakenly thought they needed really long blog posts to keep people on the page longer. You don't need that at all. In fact, it's way better to give your answer fast.

One of the all time great Reddit posts, how adding TLDR boosted conversions by 33% for articles. Added a short 2 to three sentence summary at the top giving The main points right away for product pages, wrote a quick summary of the products, features, benefits, place right under the title, increase conversions by 33%. It looks like WP beginner thought they could fix their traffic problem by putting up more pages. This orange line is their SEO traffic.

The yellow line is their published pages. And they didn't really change their content. It was just more of the type of stuff that searchers didn't like. The results were clear.

If you put yourself No. 1 in listicles, do it transparently. Do it with an article that comes off as well researched. Don't make your No.

1 spot longer than all the other spots in the list. Don't have super fluffy blog posts. Give the answer right away. Put TLDRs at the top of your pages.

If your SEO isn't working, hold off on publishing more pages. Re evaluate if you want to learn a form of SEO that gives long term success with Google that doesn't use 4,000 word blog posts. It uses short conversion based SEO landing pages that specifically targets getting paying customers, users, warm leads calling you up. This is what I show at compactkeywords.

Com.

In a creator-reported traffic-decline case, the source recommends answering quickly, using a short summary, and pausing additional publishing to reevaluate when the existing... Main topics: content-refresh-prioritization.

Another legacy niche blog gets killed by Google. “So heartbreaking to...


You're wasting time and money on SEO If rankings are good, then you assume it's working, and if they're not good, then you assume it's not. But rankings don't actually pay the bills. Enquiries, sales, they're the things that lead to revenue. And if they aren't increasing, even though your rankings are, you've got a problem. I get this is difficult to wrap your head around. There's still a lot of talk about ranking No.1 on Google. Even I talk about it sometimes. If we're being really honest, ranking No.1 on Google doesn't mean what it used to. Even ranking in an AI Overview. Sure, it can bring you sales, but it's not guaranteed to. If the users looking for information and the AI Overview answers that, then your ranking in it makes absolutely zero difference. You're not gonna get the leads, you're not gonna make a sale. You have got to stop focusing on rankings because it is gonna tank your entire SEO Strategy. At this point the main things that you wanna focus on apart from revenue, which is the most important, is what type of searches you're ranking for, where you're getting that visibility. And if your goal is to get leads or sales, you wanna be ranking for commercial intent searches. If everything you're ranking for is what is this or how do I do this, there's a strong possibility that all your rankings are doing are feeding AI Overviews and not generating you any money. So if you can't draw a straight line from your SEO To your customers.

Rankings and AI Overview appearances are leading indicators; leads, sales, revenue, and commercial-intent visibility determine whether search activity creates business value. Main topics: Search outcome measurement.

How to tell if you're wasting time or money on SEO. Because website S...


Should you put an llms dot txt file on your website? Probably, but not for the reason you think. If you don't know, an llm dot txt file is a file that explains to AI agents what pages of your website are most important. And for a long time people have been saying that these might be important for showing up in AI search. Well, Ahrefs just did a study of 137,000 domains and found that over 97% of lms dot txt file are not getting referenced at all. Google has also confirmed that lms dot txt files are not used in AI search, so why would you need one on your website? Well, because in the very near future, AI agents are going to be using your website, as Google announced just last month, in the very near future, Google and likely other companies are going to be sending AI agents to your website to get information for users on their behalf. And those agents, at least the ones that Google is sending to your website, will be using an LLM site TXT file to figure out which pages are most important. So will placing an LLM dot txt file on your website help you show up in AI search? No, at least not right now, but probably within the next few months we're gonna start seeing agents come to your website and by Google looking for things like a quote for your services and having an LMS TXT File could be the thing that helps them get that information that they need. And if they can get that information from your website and they can't get it from your competitors, you win by default.

Does an LLMs.txt file help with AI search? No. But add one anyway, he...


Alright, cheers for the question. So Dan, have you a video on contact form creation and sending emails? SMTP. Plugins, RE local host service, etcetera? Is there an easy work around on this? So for me, if you're building any forms, my go to is contact form 7, but there is, uh, also WP forms. So this one is for contact form 7 and this one is WP forms, which makes it really easy as well. And both of them work with this. WP male SNTP. now all you do with that is you just install it, activate it, and then you basically add in your SMTP. Details, whether that's POP, IMAP, Gmail, exchange, whatever it is that you use, and then your mail will send fine. The main thing that you want to avoid is that you're using PHP mail, which is Word Press's default because it generally ends up in spam.

WordPress contact forms should avoid default PHP mail when deliverability matters; configure SMTP instead. Main topics: WordPress form email deliverability.

Replying to @Andrew The Liberties These are my go to contact form and...


If you're a vibe coded SaaS, you have to try this. Boostbenchmark com when you're a new site, you need backlinks to help you rank. This is a list of easy backlinks for new websites to get that will get their sites to a domain rating of 20. Super easy to do. It's one of the link building things I show in compactkeywords com.

If you're a vibe-coded SaaS, you have to try this. Boostbenchmark.com...


There's a hidden Instagram setting that gets you more traffic from Google. Go to your profile, click the three lines in the top right. Account privacy, allow photos and videos to appear in search results. Your profile has to be public and a professional account. But if you use keywords in your caption, you can actually rank on Google from Instagram and sometimes rank for keywords that make money. Follow us for more tips.

A public professional Instagram profile can gain Google visibility when search-result visibility is enabled and captions include keywords. Main topics: Instagram Search Visibility.

This hidden Instagram setting ranks you on Google… 🤫 Comment "SEO" an...


Google Business Profile tricks, you should know part one. If you go to your Google Business Profile, click edit and go to categories, look at your primary and secondary categories to make sure you have the best ones download the GMB spy Chrome extension, then open Google maps and search for your service, open the extension and go to local pack and then look at all their categories. If their primary category is different than yours, it's super important. You get that fixed because that's a huge ranking factor. Secondary categories help as well. So make sure to add any you're missing. Common SEO for more help rank and hire.

Google Business Profile primary and secondary categories should be checked against local-pack competitors because category mismatches can affect local rankings. Main topics: Google Business Profile Categories.

Steal your competitors' Google categories for free… Comment "SEO" and...


Use your own original data on your website. Add frequently asked questions sections to your pages. Rewrite your Google Business Profile description with stats about your business. Keep your info consistent across the internet. Answer real questions people are searching. Summarize answers at the top of your posts. Get listed and reviewed on third-party sites. Get real reviews with specific details. Fill out all your services and descriptions on your Google Business Profile. Add posts that answer local questions with the result you got for a customer. Structure content with clear headers and questions. Fill out accessibility and all other info on your Google Business Profile. Add original opinions and stories on your website. Include specific stats about your business. Get mentions of your business on other websites. If you want our help showing up, comment SEO.

A business can improve AI recommendation readiness by adding original data, FAQs, clear service descriptions, specific business stats, reviews, third-party listings, local... Main topics: AI Recommendation Readiness.

15 ways to get AI to recommend your business… Comment "SEO" and I'll ...


Watch this. If you go to your Google Business Profile, click performance, scroll down to searches. These are the exact phrases people typed in to find you on maps. Take the top five, go to your services, at any phrase that's not already a service, and write a description for each with your location, and it takes 10 seconds. Common SEO for a full audit.

Google Business Profile performance searches can reveal phrases people use to find a business, and those phrases can be used to improve service descriptions with local intent. Main topics: Google Business Profile Search Terms.

Rank higher on Google Maps in 30 Seconds Comment “SEO” for more help ...


This is the AI search tool Iceberg, and it's ranked from noob all the way down to pro, and most people get stuck at level one. So level one's your noob. 99% of people never go past here. You've got Yoast, and you've got RankMath. Tools just kind of sit on your website, but don't do much for you. Then you got level two, which is more of your builder, using Google Search Console, using Acrafts, using SEMrush. This is people actually doing a lot of SEO. You can substitute SEO ranking or other tools here, but this is for people building up, about 50% of people. This is the 10%, the technicians. This is where you've got SEO gets for data analytics, data for SEO for pulling stuff right into your AI dashboards, and tools like Peak to track your AI visibility and query fanouts. Lastly, you have level four, which is pro, which is where you use custom Claude skills that pull data from those different tools into your own AI interface. This is really the 1%. If you comment below, I'll send you a roadmap. I'm going from noob all the way down to pro.

SEO workflows benefit from specific research tools for keyword discovery, historical checks, backlink triage, citations, and search visibility diagnostics. Main topics: SEO research and tooling workflow.

99% of people doing SEO never make it past the plugins, and that's wh...


Hey, thanks for the question. Look, sorry, probably didn't make it very clear. Let me just show you what I mean. Okay? So when you install WordPress fresh out the box, you'll see that under posts, you'll have one post called Hello World. That's always there. And under pages, you'll have a privacy policy page, which is a set draft, and you'll have a sample page. Now, when you go to the homepage of your website, I've called it my site.com, you'll see there's nothing on that page other than a post called Hello World. And the reason for that is when you go to settings and you go to reading, you'll see that the homepage displays your latest post. So all that means is that out of the box, you got a default page, which is automatically generated by the theme, and it just shows your latest posts. So the video I made was actually to show you how you could change that to make it a page on whatever you want. So to save you going back and looking at that video. If you want to do that, you just go to pages, you can create a new page, you can call it homepage, and then you put your content here. You can do whatever you want with that page, whatever template you use, whatever page you use, and then you simply publish the page. If you head back to your admin, go to settings, reading, and this Is where now you can change your homepage displays away from your latest post to your homepage displays the new homepage that we've just created. And then you click Save Changes and then if you go and view the site, let's refresh that, you get your static page...

Hey, thanks for the question. Look, sorry, probably didn't make it very clear. Let me just show you what I mean.

Okay? So when you install WordPress fresh out the box, you'll see that under posts, you'll have one post called Hello World. That's always there.

And under pages, you'll have a privacy policy page, which is a set draft, and you'll have a sample page. Now, when you go to the homepage of your website, I've called it my site.com, you'll see there's nothing on that page other than a post called Hello World. And the reason for that is when you go to settings and you go to reading, you'll see that the homepage displays your latest post.

So all that means is that out of the box, you got a default page, which is automatically generated by the theme, and it just shows your latest posts. So the video I made was actually to show you how you could change that to make it a page on whatever you want. So to save you going back and looking at that video.

If you want to do that, you just go to pages, you can create a new page, you can call it homepage, and then you put your content here. You can do whatever you want with that page, whatever template you use, whatever page you use, and then you simply publish the page. If you head back to your admin, go to settings, reading, and this Is where now you can change your homepage displays away from your latest post to your homepage displays the new homepage that we've just created.

And then you click Save Changes and then if you go and view the site, let's refresh that, you get your static page. You can put whatever you want there instead of displaying the latest post. So hopefully that helps.

So yeah, so hopefully that makes a bit more sense now. I should have covered it off in the original video, hopefully, but yeah. So let me know in the comments if you want more basic WordPress tips like this.

I'm happy to create more videos. Cheers!

WordPress defaults to showing latest posts on the homepage until a static page is created and selected in Settings > Reading. Main topics: WordPress static homepage setup.

This is what it means when you set a static homepage as your home pag...


Google Analytics AI is so much fun. Go to Google Analytics, click on this right here: Ask Advisor. Try, "What are my strengths and weaknesses? How can I improve?" You can go very broad: "What are some interesting patterns in my data?" If you don't know anything about who looks at your website: "What are my top demos?" Google Search Console has a great native AI as well. Go to full report, click this blue button. Write, "What high-intent searches are driving traffic to my site?" The AI will come up with something like searches matching buy, purchase, pricing, cost, demo, etc. Toggle on average position. Filter for position is greater than 5. Look for keywords in positions 5 to 10 that are relevant to you. Use these keywords high up in your content, in your introduction. Create a section at the top for them, in your page title, in your URL slug, in your H1. If possible, create a new page for keywords that are good enough. Then go back to Google Analytics. Use their AI to look at engagement rates for the SEO pages you're trying to improve, and save years learning SEO that gets paying customers, users, warm leads calling you up at compactkeywords.com.

The source says Google Analytics AI and Google Search Console AI can surface high-intent searches and SEO-page engagement signals for page improvement work. Main topics: Search Console / high-intent queries.

Google Analytics AI is so much fun. Go to Google Analytics. Click on ...


What is a zero-click search in Google? A zero-click search is defined when someone goes on to Google and they get the answers to what they're looking for inside of the Google search results. They are not clicking on any other external website, and they're staying in Google to ask another question or they're simply just closing the tab. Here are common examples of zero-click searches. The first one that probably everyone uses most days is just checking the weather. You can see over there that Google will show you the weather without having actually to leave a website. A second common example is to get sports schedules. Over here, I've seen what is the latest schedule for the FIFA World Cup. A next example is checking the currency over here as well. Another example, I've just asked an arbitrary question about how tall Tom Cruise is. Google have given me the results straight away, and I don't have to go look at any other website. Another common example are maps and Google local results. I've looked over here for a doctor near me. I can see many times that the phone number is there. I don't have to click anywhere, and I can just make that phone call straight away. Another example of a zero-click search is a knowledge panel. Over here, you can see I can get company information on the right-hand side, and this is very useful and it saves a lot of time, again, not having to leave Google to go to the website. Another very common zero-click search is People Also Ask...

What is a zero-click search in Google?

A zero-click search is defined when someone goes on to Google and they get the answers to what they're looking for inside of the Google search results. They are not clicking on any other external website, and they're staying in Google to ask another question or they're simply just closing the tab.

Here are common examples of zero-click searches.

The first one that probably everyone uses most days is just checking the weather. You can see over there that Google will show you the weather without having actually to leave a website.

A second common example is to get sports schedules. Over here, I've seen what is the latest schedule for the FIFA World Cup.

A next example is checking the currency over here as well.

Another example, I've just asked an arbitrary question about how tall Tom Cruise is. Google have given me the results straight away, and I don't have to go look at any other website.

Another common example are maps and Google local results. I've looked over here for a doctor near me. I can see many times that the phone number is there. I don't have to click anywhere, and I can just make that phone call straight away.

Another example of a zero-click search is a knowledge panel. Over here, you can see I can get company information on the right-hand side, and this is very useful and it saves a lot of time, again, not having to leave Google to go to the website.

Another very common zero-click search is People Also Ask. When you ask Google for some information, a lot of the times they'll give you common questions and answers, what people are looking for.

Another example of a zero-click search is a structured snippet. Google will take information from a website and embed it in the Google search results. This is great and also very useful.

Then the two most common examples of zero-click searches which are becoming more prominent is, number one, an AI Overview. Google are going to give us a whole lot of information over there in the search result, at the bottom over there and on the right-hand side.

Then finally, as well, a common example of a zero-click search, which again is becoming more common as Google moves this way, is AI Mode. Google are giving us a lot of answers straight away over there, and again, there's no need to move from the results.

Now, zero-click searches has become more and more important as time goes on. If you look in the last 10 years, you can see that now zero-click searches make up 68% of all searches on Google. This was research done by SparkToro and Similarweb.

This is amazing and very important to know because if you want your information to be found, you have to start optimizing your content and your website to take advantage of the zero-click searches.

Keep on following me for more information and more content like this.

Local businesses need a response process for listing-verification scams and review artifacts that can damage trust or visibility. Main topics: Local listing scams and review-risk handling.

What is Zero-Click Searches in Google. (Vital for 2026) A zero-click ...


We all know that Claude skills make Claude 100x more powerful but no one's telling you the exact ones that you need to install. So to help you out, here are the top Claude skills that I'm using every single day and how I use them. And if you comment SKILLS I'll send these directly to you First up is Impeccable to make all your Claude websites and landing pages look unique and not like AI slop. And then we have Awesome Agent. This gives you access to a huge library of AI agents to scrape data, create browser bots, and so much more. Then we have Prompt Master. This turns your basic prompts into expert prompts, which will also save you thousands of tokens. Next up is Dev Browser. This will give Claude direct access to perform tasks inside of your browser. Next up is called Hallmark. This turns Claude into a graphic design expert for all of your infographics, presentations and so on.

AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized. Main topics: AI visibility and answer readiness.

The best Claude Skills to automate hours of work and  complete entire...


Some marketers guess, but smart marketers test introducing split testing for smart plus campaigns. Now you can compare different creative targeting, bidding, and more and let performance pick the winner. Here's how to set up split testing in TikTok Ads Manager. Choose a conversion objective. We'll choose our budget strategy. Then toggle on Create Split Test. Under what do you want to test, you can select from smart plus modules like Creative, Budget, Strategy, and more. You can also choose custom settings for multivariate testing. Let's go ahead and test creative. Now let's set up the rest of our campaign, including dropping in our first test video. Hit publish all. Then you'll see this confirmation window. Hit continue and you'll be directed back to the campaign creation page. Now it's time to change the variable we're testing, in this case, the creative. We'll upload a new video to test against the first one. Click publish all again. You'll now see this window. Set your test schedule and choose the key metric you want to compare between the two campaigns. We recommend running split tests for at least 14 days. After you hit save and continue, your split test is now scheduled. To see the results, go to analytics in the navigation bar and click Experiment Manager. Once your test is complete, the system will identify the top performing campaign based on your test variable and chosen metric. And there you have it. Split testing with Smart Plus gives you the Clarity to optimize your ads confidently and grow what works best. Try it today in TikTok Ads Manager.

Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits. Main topics: Technical SEO and site architecture hygiene.

Smart marketers don't guess. They test. The upgraded Smart+ now suppo...


Everyone telling you ranking on Google doesn't matter anymore is wrong. When somebody asks a question and an AI overview pops up, where do you think that answer comes from? Google. The same pages that rank are the same pages that AI pulls from. You don't get cited in AI by ignoring search. You get in by being good at it. And Google said this directly, there's no separate AI SEO. The work that ranks you is the work that gets you cited. And yes, AI changed the informational questions, but when someone searches plumber near me, what happens still hasn't really changed. Our efforts have been the biggest revenue generator for a lot of our clients. So don't fix what isn't broken. Get found where people are actually looking. And comment SEO if you want us to help you get there.

Everyone says ranking on Google is dead. They're wrong. Comment "SEO"...


This one setting can destroy your Google Business profile. Go to Google Maps and search your main service and area. Look at the top three results. Then go to your own profile, click on Edit Profile. Go to business categories and see if your primary category matches the people that are ranking above you. If it doesn't, that isn't good. Google leans on this harder than almost anything else to decide who to show. So fix it and comment SEO if you want our help ranking higher.

Local visibility depends on Google Business Profile and local ranking settings that need active category, service-area, Q&A, and ranking QA. Main topics: Google Business Profile local SEO operations.

One wrong setting is quietly killing your rankings… 😳 Comment "SEO" a...


Google is wiping out people's websites. Here's how to see if yours is okay. First, you can type site, colon your domain.com into Google and see if your pages are showing up. The amount of people I talk to that don't even realise their pages are not on Google. Then go to Google Search Console, click on pages and check on crawled, not currently indexed. These are pages Google saw and decided they weren't good enough to show in search results. It just did an update and they got way more strict about this. Rewrite these with original data, screenshots or examples no one else has. Save this to get ahead of your competitors and comment SEO if you want us to help you rank.

Some of your pages aren't even on Google… 👀 Comment "SEO" and I'll ch...


There are major new Meta ads updates that completely change the way that we run Meta ads. So here's everything you need to know and what to change First is the new customer lifecycle setting Finally, this gives us way more control to find new customers that have never purchased from you. Previously, Meta would prioritise the lowest CPA, meaning it might just go after warmer audiences. But now you can force Meta to prioritise cold audiences and find brand new customers. Now we love this because new customers are worth 20x more than existing customers and this will drive more meaningful growth to your business Next is the AI business agent Think of this as your very own sales person or customer service agent working 24/7 This agent will answer your customer's questions, recommend products and handle all returns without you having to do a single thing We love this because it gives all your customers the right information right as they're purchasing and eliminates all of your admin For answering customer queries, returns and exchanges.

Businesses need clear ownership of Meta pages, ad accounts, and admin access before relying on Facebook or Instagram advertising. Main topics: Meta Business asset ownership.

These major Meta Ads updates have changed how we run ads! #metaads #f...


Let me show you how to set a static homepage using WordPress. You want to log into the admin, you want to head over to pages, click Add New Page, give it a name, add your content and publish it. Go back to the dashboard, go to settings, reading. Then you can select your homepage displays a static page. And then under homepage, you can click your new page that you've created, which is home, publish. Now, if you go and view your site, you've got your new static homepage.

Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website. Main topics: WordPress and website SEO settings.

On this beginners guide I show you how to set a static home page to y...


What your favorite WordPress plugins say about you? Part 1. Google Site Kit: You've literally never touched a bit of code in your life. Wordfence: You've been hacked before and have major PTSD. Rank Math: You actually get SEO, and you probably migrated from Yoast at like 2:00am one morning. Now you have loads of opinions on schema markup. Advanced Custom Fields: You're a grown up and you've had to work on a lot of sites that you didn't actually develop. Contact Form 7: You know there are better options. I know there are better options. Really Simple SSL: You googled, why is there a padlock warning on my site? Couldn't figure it out and just added the first plugin that fixed it. Redirection: You've inherited some absolute disaster sites, and this is the only thing holding it together. Let me know what you wanna see in part two.

WordPress plugin choices can reveal the operational job a site owner or developer is trying to solve, from SEO/schema to inherited custom builds and form/plugin tradeoffs. Main topics: WordPress plugin stack signals.

What your fave WordPress plugins say about you, whether you're a web ...


Oh, here's the problem. You are the plumber in Denver, and you want to rank in Aurora, Colorado too. Hey, you're like, yeah, we're just like on the edge of Denver. We'll service Aurora, Colorado. Forget it. Just give up. You can't do it unless you read Miriam's article. Cause Miriam's article is gonna give you some strategies. It's a very tricky thing. If you are outside of the city borders, it's a problem. The one true fix is to open another location in Aurora. Of course, that's the best you could do. But she provides all the backup plans and how to do this. And she talks about how service areas, and if you don't know this, listen up. The service area section in your Google Business Profile has zero impact on your rankings in those service areas. Google laughs at you if you put whatever you put in there. Google, in the back end, there's a whole laugh track that plays as soon as you press enter. So it's basically no value in there. It's a sad trombone. That's even better, yeah. As soon as you put in this service area. Yeah, thanks for nothing, Google.

Google Business Profile service-area settings do not make a business rank in nearby cities outside its real location boundary. Main topics: Local SEO service-area rankings.

One of the most common questions I get is, “How can I rank in my neig...


Now this is an easy way to speed up your WordPress website. if you think just by deactivating and deleting a plugin that it's gone, then you're wrong. WordPress doesn't quite work that way. Most plugins store temporary data called transients, and these are just cached values that save WordPress from calling them over and over again every time they need it. And each transient stores two values inside your WordPress database under the WP Options table. Now, WordPress is a specific way on how to delete these transients. And if you delete the plugin and you just remove it, nothing actually cause it to be deleted. So it just sits there and creates blow and slows down your website. Now, as the months and years go by, as you got a WordPress website and you add and remove different plugins, these transients build up and you've probably got thousands of them in your database. Now, the chances are you don't see them, you don't even know that they're there, but they're in the database, they're creating bloat, and they're slowing down the database and the website from real, genuine queries that need to use the WP Options table. Now, there's some really cool plugins out there that you can use to help clean this up, and one of them is called WP Optimize. And even tools like WP Rocket are really good at cleaning this up. And generally speaking, it's safe, because what happens is these transients get Regenerated over and over as they're needed. So when you delete them, the ones that are needed will regenerate, but the ones that you're no longer needed will just not be generated again...

Now this is an easy way to speed up your WordPress website. if you think just by deactivating and deleting a plugin that it's gone, then you're wrong. WordPress doesn't quite work that way. Most plugins store temporary data called transients, and these are just cached values that save WordPress from calling them over and over again every time they need it.

And each transient stores two values inside your WordPress database under the WP Options table. Now, WordPress is a specific way on how to delete these transients. And if you delete the plugin and you just remove it, nothing actually cause it to be deleted.

So it just sits there and creates blow and slows down your website. Now, as the months and years go by, as you got a WordPress website and you add and remove different plugins, these transients build up and you've probably got thousands of them in your database. Now, the chances are you don't see them, you don't even know that they're there, but they're in the database, they're creating bloat, and they're slowing down the database and the website from real, genuine queries that need to use the WP Options table.

Now, there's some really cool plugins out there that you can use to help clean this up, and one of them is called WP Optimize. And even tools like WP Rocket are really good at cleaning this up. And generally speaking, it's safe, because what happens is these transients get Regenerated over and over as they're needed.

So when you delete them, the ones that are needed will regenerate, but the ones that you're no longer needed will just not be generated again. So what I suggest is that you get one of these plugins, you go and check the transient sections, and then you can see whether you've got thousands or hundreds of thousands of entries in these transients, and if you have, you can clear them and let them automatically regenerate.

Obviously, always take a backup of your database, but this is generally. Over the 15 years that I've been doing, it has been safe and has never caused me any issues. If you want me to make a video on how to do this using something like WP Optimize or WP Rocket, just let me know in the comments and I'll do that next.

Deleting WordPress plugins can leave transient rows in wp_options; database cleanup can become a speed and maintenance card when backed up first. Main topics: WordPress transient cleanup.

This is a simple way to speed up and clean up you Wordpress website a...


The way people prompt AI models has changed dramatically in the last six months. So if you're still prompting like it's 2025, I wanna catch you up to speed. I'm gonna give you three things that have changed, starting from the simplest to the most advanced, and I guarantee if you implement these changes, you're going to see a dramatic improvement in your output. First is we don't write prompt templates anymore. We create skills. What are skills? They're just formalized prompts. Templates create these ones, and they can live inside of Claude or in Codex or on GitHub. It doesn't matter, but this is how it's done now. It's the easiest way to reuse instructions and share them with each other. Second is that for most tasks, you don't want to write out rigid step-by-step instructions. Instead, any skills or design specs that you're writing for Claude should be written the same way you would write those documents for a senior-level member of your team. In other words, focus on the goal. What does success look like? Take time to describe it clearly and in detail, and then provide all the necessary context that Claude or whatever model you're using is going to need to accomplish that goal. But as these models get more intelligent and more capable, giving them specific rigid steps actually hinders them. As long as they clearly understand the goal, you're best off letting them come up with the plan and steps to implement that goal. And the smarter the models get, the more true this is gonna be...

The way people prompt AI models has changed dramatically in the last six months. So if you're still prompting like it's 2025, I wanna catch you up to speed. I'm gonna give you three things that have changed, starting from the simplest to the most advanced, and I guarantee if you implement these changes, you're going to see a dramatic improvement in your output.

First is we don't write prompt templates anymore. We create skills. What are skills? They're just formalized prompts. Templates create these ones, and they can live inside of Claude or in Codex or on GitHub. It doesn't matter, but this is how it's done now. It's the easiest way to reuse instructions and share them with each other.

Second is that for most tasks, you don't want to write out rigid step-by-step instructions. Instead, any skills or design specs that you're writing for Claude should be written the same way you would write those documents for a senior-level member of your team. In other words, focus on the goal. What does success look like? Take time to describe it clearly and in detail, and then provide all the necessary context that Claude or whatever model you're using is going to need to accomplish that goal.

But as these models get more intelligent and more capable, giving them specific rigid steps actually hinders them. As long as they clearly understand the goal, you're best off letting them come up with the plan and steps to implement that goal. And the smarter the models get, the more true this is gonna be. So if you don't want to be rewriting your skills every time a new model comes out, this is the way.

And the third and most advanced tip is for big, complex projects, don't write prompts. Write loops. If you're creating software or a website or a long analysis or a very complex plan, anything where even Claude is going to need to work on this for hours or maybe days, you don't want to be prompting Claude and then waiting for the output, evaluating it, and then prompting it again.

Instead, you want to write a very robust specification document, and of course Claude can help you create that document. And then in Claude Code, ask Claude to run a loop against that specification. It should continue prompting itself until that specification is met. With that loop command, Claude can run for many hours straight, and Codex has the same feature.

how to prompt AI models in 2026: skills > templates, goals > rigid st...


Here's how to find backlinks for free in 30 seconds. Go to Uber suggest, type in your competitor, click backlinks, scroll all the way down, find ones with the lowest spam score. If it's a local directory, a lot of the time you can submit your site for free or at least get ideas for the gaps you need to fill. Comment SEO if you want us to help you rank.

Copy your competitors' backlinks for free with this trick. Comment "S...


this is how you can scrape data from Google Maps and combine it to create a custom audience of hyper targeted people inside of meta advertising as we know everyone wants to advertise on meta but you can't just target the people that you want so easily so look at this for example what we do for a lot of clients we have a client in America that wants to target medical professionals with these products so he asked us to start looking for a list of all the chiropractors and physiotherapists and all other different similar medical professionals in America the first thing that we're gonna do is start with chiropractors if we look on Google Maps there are hundreds and thousands of these guys over here that are all listed so we have software and what we gonna do is scrape all the data from Google Maps of all the chiropractors in America you can see over here it's put on a Google sheet and the list is very large now importantly not every single person have listed their number and most importantly not all of these are mobile numbers but if we can match it with as many as possible the list is still pretty great so take a look over here we going to export all the phone numbers from the Google Map list over there then we going to go into Facebook and go into custom audiences upload that list and give it a bit of time again as you can see and as we know meta will only match it with people that are on the list but it's still great as you can see over here after a few minutes meta have told us that now they can target nearly 20,000 chiropractors in America that is unbelievable just...

this is how you can scrape data from Google Maps and combine it to create a custom audience of hyper targeted people inside of meta advertising as we know everyone wants to advertise on meta but you can't just target the people that you want so easily so look at this for example what we do for a lot of clients we have a client in America that wants to target medical professionals with these products so he asked us to start looking for a list of all the chiropractors and physiotherapists and all other different similar medical professionals in America the first thing that we're gonna do is start with chiropractors if we look on Google Maps there are hundreds and thousands of these guys over here that are all listed so we have software and what we gonna do is scrape all the data from Google Maps of all the chiropractors in America you can see over here it's put on a Google sheet and the list is very large now importantly not every single person have listed their number and most importantly not all of these are mobile numbers but if we can match it with as many as possible the list is still pretty great so take a look over here we going to export all the phone numbers from the Google Map list over there then we going to go into Facebook and go into custom audiences upload that list and give it a bit of time again as you can see and as we know meta will only match it with people that are on the list but it's still great as you can see over here after a few minutes meta have told us that now they can target nearly 20,000 chiropractors in America that is unbelievable just with this guy alone we can put on his ads and he knows that the only people that are seeing his ads are chiropractors in America that is super targeted and focused for him it's brilliant we have invested quite a lot into software that helps us scrape this data through a P s that Google Maps have provided it's a great software it's quite pricey but we do do it for a lot of people and as you can imagine the opportunities are great it's really awesome if you want more information about this give me a shout and we'll do a quote for you

Scraped Google Maps business data can be matched into Meta custom audiences for highly specific ad targeting. Main topics: Meta Custom Audiences.

Scrape Google Maps and Import the Data into Meta Audiences Extract bu...


You go to your website, add a contact form on every key page, make your phone number clickable, keep your pages fast and distraction free, and add one clear call to action per page. Then this will turn more clients into actual leads and this will make it effortless for them to reach out the moment they find the information they need. Most small businesses just have a single contact page, LinkedIn, the main navigation. But if you do this, then every page becomes a contact page and that will lead to more leads. Follow me for more SEO advice.

Every key website page should make contacting the business easy, not rely on one separate contact page. Main topics: Lead Conversion.

Your website is probably making this mistake: It might be getting tra...


If you have a Google Business Profile, do this right now. Go to Google Maps, search your business, click share, embed a map, copy H T M L, then go to your website and paste it at the bottom of your contact page. Super easy, takes 10 seconds. And if you want us to help you rank, comment S U R

Your website is missing one tiny local ranking signal. Comment SEO. The creator proposes embedding a business's Google Maps listing at the bottom of its website contact page by copying the map's embed HTML. Main topics: google-business-profile.


What are some SEO disasters you are seeing by people trying to do generative engine optimization, trying to get cited more in LLMs? Using AI to generate lots of content. That's like the main way that people are putting themselves into risky situations. There's a lot of manipulative stuff. Putting articles on your website that call you the best company and all the different categories that you care about. Yes, it works for AI search for a while, it works on Google for a while, but they're clearly identifying it, starting to nullify it. We're in these early days. A lot of things work for GEO, but I really wouldn't be surprised if I've been calling it like Google dropping like an atomic bomb on all of these search results in the next few months. We'll see. I heard a crazy rumor that self promotional listicles are now actually hurting brands visibility in LLMs. For people who don't know what self promotional listicle you're writing. Like a best X for Y article? The best standing desks for offices, you put yourself No. 1. I've heard rumors that it LM will be like, oh yeah, this is a reputable brand, but I didn't include them in my recommendations because they had this suspicious article where they put themselves number one.

AI-generated self-promotional content can create short-term AI/search visibility while increasing future policy and quality risk. Main topics: Self-Promotional Listicles.

Lily Ray on how AI content spam has become an SEO disaster. Me: “What...


If you have a Google Business profile, do this first. Go to your profile and make sure your service area is completely filled out. Then go to your website and add an areas we serve section. Create unique pages for each one of those areas. Go back to your profile and click on services. Click into each one. You can add a description, include service and location keywords in each one. Then just post consistently mentioning the areas you want to show up. I just saved you thousands of dollars. If you want more help, you can go to our page.

Local visibility audits should compare Google Business Profile service areas and services with the location and service coverage on the business website. Main topics: Google Business Profile service coverage.

Rank Higher on Google Maps in 2026 If you have a Google Business Prof...


I don't even wanna tell you this cause it works so well. When you're on your website, create a page targeting a pricing question. For example, how much does a roof repair cost in Tulsa? Write tons of different questions with detailed answers across the page age and create an estimate calculator with claw or gravity forms and just put in your formula. I can't even tell you how much traffic this gets and I can't copy it and you're capturing leads. This is one of the most slept on SEO strategies in 2026. If you want more help with your site, comment. SEO.

The creator recommends a dedicated page for a location-specific service-pricing question, with visible answers and an estimate calculator; the passage does not substantiate... Main topics: answer-ready-service-page-checklist.

5 free tricks to rank #1 on Google, save this one Comment 'SEO' and I...


Google are finally stopping advertisers bidding on competitors brand names. Over the weekend, Google put in an announcement, you can see it below over here, that they are introducing a new limited ads policy. Google are finally saying when people are bidding on competitor brand names, No. 1, this leads to abuse. And No. 2, it leads to a bad ad experience. Let me explain why. First and foremost, a bad ad experience means a person is going on to Google, they're searching a brand name, and by mistake they're clicking on a competitor who has bid on that name thinking that they're going to go the brand they're searching for, but they go to someone unrelated. This is a bad experience. Obviously, abuse is logical. A person has spent millions and millions of dollars building up their brand name. Then here someone comes, bids on the brand name and literally encroaches on their brand name. Finally, Google seem like they're going to be putting a stop to it. It's a interesting thing because I know a lot of people do bid on competitors brand names. And I'll be interested to see if Google actually stick to this new policy. If you want to keep up to date with all the latest Google news and Google advertising news, keep on following me.

Competitor brand-name bidding can create both user-experience problems and brand-abuse risk in paid search. Main topics: Brand Bidding Policy.

Google Expands Limited Ad Serving Policy – Protecting Brands from Com...


These same three things rank every site in Google and AI search. The first is topical authority. This is the silver bullet right now in AI search. AI needs to see you as the source, not a source. These are 20 different pages, all interconnected, covering everything about SEO and what we do and our service offering. The second is digital PR, real links from real publications. This is Forbes. This is ABC. One feature in a journalist article from a big publication is worth 100 random links. And it's so easy to get. Now watch to the end. I've got an awesome free skill that'll help you do this. 30 information gain. That's the gap between what AI already knows versus new original data, unique perspectives or original case studies that you have. Nothing on your website should be findable anywhere else. If you do nothing else, get these three right. And that's the cheat code to coming up in Google and AI search right now. If you already follow me, you know I give away free Claude skills to help you check the caption.

The creator recommends differentiating site content with original data, unique perspectives, or original case studies; the passage does not prove that these elements are a... Main topics: answer-ready-service-page-checklist.

Most businesses are chasing 50 different SEO tactics when really only...


Or people saying WordPress isn't that customizable and then use Wix, Shopify, or Square Space. Yeah, exactly. It doesn't make any sense at all. Like, that's just saying I don't know how powerful WordPress is.

Replying to @Rebecca WordPress is way more powerful than you think it...


Listen, I'm a businessman. You're a business, er. Girl. Is there anything we can do on the price

Price negotiation can surface as a direct objection during service sales conversations. Main topics: Pricing Objections.

Just some fun things people have said to me as a company director at ...


Google Business Profile tricks you should know, part two. If you go to your Google Business Profile, click the performance button, scroll down to the searches breakdown, and click on see more. You can see everything you're already showing up for on maps. Any of these that are performing well, make sure you add them to your services section and have strong pages for them on your website. And on your profile, make sure you add a description for that service with your location in it. Comment SEO if you want more help, rank an higher.

Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time. Main topics: Local SEO operations and Google Business Profile maintenance.

Google Business Profile Tricks You Should Know (Part 2) If you go to ...


If you go to queryfan. Com, enter a topic to find a persona, the tool will show you the searches that ChatGPT and Gemini run in the background when answering questions about that topic. Because when someone asks an AI tool a question, it runs these normal Google style searches, finds ranking pages and uses those pages to build the answer. So if your website ranks for those hidden searches, you have a much better chance of showing up in AI answers. For example, if I want my web page on hot water tank repair to be returned in AI search results, then these are the exact topics I need to add to my page. Save this post and follow me for more SEO advice.

AI-answer visibility can depend on ranking for the hidden Google-style searches that AI tools run in the background. Main topics: Query Fan-Out.

This is the best query fanout tool I’ve seen yet. Huge shoutout to Ma...